HomeMy WebLinkAboutCorona del Mar BID Minutes 06/23/20161
Corona del Mar Business Improvement District
Board Meeting Minutes – June 23, 2016
City of Newport Beach Civic Center
Corona del Mar Conference Room, 1st Floor, Bay E, 100 Civic Center Drive, Newport Beach, CA
I. Call to Order
Chairman Svalstad called the meeting to order at 7:35am.
II. Roll Call
Chairman Svalstad called the roll, and everyone in the room introduced themselves.
Board Members Present: Chairman Svalstad, Treasurer Dawson, Director Walker, Director
LaFleur, Director Kianipur, Director Lim, Director Laidlaw
BID Consultants: Linda Leonhard, BID Marketing and Administrative Services Consultant
(Corona del Mar Chamber of Commerce)
Guests: Council Member Scott Peotter: Assistant City Attorney, Leonie Mulvihill; City Traffic
Engineer, Tony Brie; Jim Mosher.
III. Public Comments on Agenda Items
Mr. Mosher commented that in his opinion, the BID’s Board of Director seats should be
assigned a term limit. He also gave the opinion that Director Walker should have recused
himself from a vote in regards to the Gateway Project Dining as it is a conflict of interest. Mr.
Moser also commented on the BID’s accounting agreement from the prior meeting and felt
that the City should have remained fulfilling this duty.
Director Lim commented on the hazards of the pedestrian crosswalk at PCH and Orchid. Lim
stated that his business is on this busy corner and has witnessed several dangerous incidents.
Director Svalstad asked Ms. Leonhard to follow up with the City on any documented reports
of incidents. Mr Brine said the installation of a signal is quite costly in the range of $200,000.
IV. CURRENT BUSINESS
A. Approval of Minutes
MOTION: Director Laidlaw made a motion to approve the April 28, 2016 Board Meeting
Minutes as well as the May 26, 2016 Board Minutes. Director Kianipur seconded the
motion.
The motion carried by the following roll call vote:
Ayes: Svalstad, Dawson, Walker, LeFleur, Kianipur, Lim, Laidlaw
B. City Council Report
Councilman Peotter reported that he agreed with Mr. Mosher’s comments in regards to
staggering terms and term limits of Board seats. Mr. Svalstad commented that the City
Attorney’s office advised the Board on the current term structure based on the BID’s
annual renewal.
Councilman Peotter also commented he was in agreement with Mr. Mosher’s comment
on future Board Members recusing themselves on project areas that could be a conflict of
interest. Director Walker commented his vote was for the Gateway Project not
specifically the outdoor dining component.
Councilman Peotter announced that the City approved the designation of John Wayne
Day on May 26th.
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Councilman Peotter reported on the status of other City topics including the underground
utilities at Newport Heights, sewer fees, unfunded pension liabilities, and the Cities “Fresh
start look” to the City budget with a new Chairman and the analysis of debt maintenance.
Director Svalstad commented on the Mayor’s mention of changing the current Cdm BID
structure and it was discussed how the BID and City already spent time on this years ago
and backed away from that plan. Mr. Svalstad made comment that he was going to speak
with the Mayor in this regard.
C. Cdm Business District Parking (Walker)
Director Walker announced that the BID’s Parking Sub-committee has scheduled to make
a presentation at the July 21st CDMRA Board Meeting to gather feedback.
D. Newspaper Racks
Assistant City Attorney, Leonie Mulvihill and City Traffic Engineer, Tony Brine presented
the proposed Ordinance to amend the City's Municipal Code Section 5.70 Newspaper
Racks and Stands and the Guidelines for the Fixed Pedestal Zone in Corona del Mar.
Mr. Mosher commented that that the guidelines stated “All costs associated with the
purchase, installation, repair and maintenance will be funded by the Corona del Mar
Business Improvement District. Leonie also confirmed the Ordinance & Guidelines would
not go to Council for approval until the BID can confirm budget for project. Director
Svalstad noted that the city approved contributing $25,000 to this program as stated in
the Annual Report. Director Laidlaw asked if the project can be implemented in
phases. Director Kianipur inquired about passing some costs on in permits fees. Board
discussed bringing the item back on the next agenda for further clarification.
MOTION:
Director Kianipur made a motion to place the News Rack Ordinance and Guidelines on the
next Board agenda for further clarification before approval and recommendation to City
Council. Director Dawson seconded the motion.
The motion carried by the following roll call vote:
Ayes: Svalstad, Dawson, Walker, LeFleur, Kianipur, Lim, Laidlaw
E. Councilman Peotter announced that he would have to leave the meeting early and
suggested moving any action items up on the agenda.
MOTION: Director Svalstad made a motion to move Item F (Explore CdM District
Marketing up on the agenda and go back to item E. Director Kianipur seconded the
motion.
Motion carried by the following vote:
Ayes: Svalstad, Dawson, Walker, LeFleur, Kianipur, Lim, Laidlaw
F. “Explore Corona del Mar” District Marketing Campaign (Leonhard)
a. Ms. Leonhard introduced the “Explore Corona del Mar” District Marketing
Campaign and handed out a concept proposal with further details of the
campaign summary, objectives and components. The campaign is a synergistic
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approach of enhancing the business environment, supporting the merchants,
rebranding of the District and creating a shop local suggestive atmosphere.
MOTION:
Director Laidlaw made a motion to approve the marketing campaign “Explore Corona del
Mar”.
Motion was seconded by Director Dawson.
The motion carried by the following roll call vote:
Ayes: Svalstad, Dawson, Walker, LeFleur, Kianipur, Lim, Laidlaw
b. Board reviewed costs and allocation of the year round lite-pole banners for the
“Explore CdM” Campaign and discussed details.
MOTION: Director Laidlaw made a motion to allocate $5,000 for printing of the
flag pole banner for the Explore Cdm Campaign and $2,500 for
installation/breakdown. Motion was seconded by Director LeFleur.
The motion carried by the following roll call vote:
Ayes: Svalstad, Dawson, Walker, LeFleur, Kianipur, Lim, Laidlaw
c. Board discussed the Council Policy on temporary banners.
MOTION:
Director Dawson made a motion to recommend the City Council consider waiving
Policy L-16 Temporary Banners Extending Over the Public Right-of Way to allow
the non-exclusive, year-round display of streetlight banners in support of the
campaign. Motion was seconded by Director Kianipur.
The motion carried by the following roll call vote:
Ayes: Svalstad, Dawson, Walker, LeFleur, Kianipur, Lim, Laidlaw
E. Financial Report (Svalstad)
The Board reviewed the BID’s current financial reports.
Motion: Director Svalstad made a motion to review and file the Financial Reports.
Director Laidlaw seconded the motion.
The motion carried by the following roll call vote:
Ayes: Svalstad, Dawson, Walker, LeFleur, Kianipur, Lim, Laidlaw
G. Dekra-lite Contract (Leonhard)
a. Director Svalstad discussed the Dekra-lite contract and reviewed entering into a
sole-source, multi-year agreement for the BID’s holiday decorations and
streetlight banner program through January 2019.
MOTION:
Director Kianipur made the motion to recommend the City enter into a sole-
source, multi-year agreement with Dekra-lite for the BID’s holiday decorations
and streetlight banner program through January 2019. Motion was seconded by
Director Walker.
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The motion carried by the following roll call vote:
Ayes: Svalstad, Dawson, Walker, LeFleur, Kianipur, Lim, Laidlaw
b. The Board reviewed the “Explore Corona del Mar” campaign lite-pole banners
costs, and discussed including into the Dekra-lite’s Agreement.
MOTION:
Director Walker made a motion to recommend the City include the new marketing
campaign streetlight banners “Explore Corona del Mar” in the agreement to cover the
banner printing and installation/removal of the banners. Motion was seconded by
Director Kianipur.
Motion carried by the following vote:
Ayes: Svalstad, Dawson, Walker, LeFleur, Kianipur, Lim, Laidlaw
H. Explore Corona del Mar Sidewalk Sale and Walk (Leonhard)
a. Ms. Leonhard announced that the CdM Chamber of Commerce is holding monthly
meetings with the merchants on the third Wed of each month at Sherman Library &
Gardens. Meetings are designed to increase communications with all merchants and BID
members. Ms. Leonhard announced details of the upcoming “Explore Cdm Sidewalk Sale”
scheduled for the July 4th weekend with the goal of bringing foot traffic to the merchants.
The event was of very little cost. Ms. Leonhard announced that the BID is being
acknowledged as a supporter of this event and requested a printing cost contribution of
$125.00 to be reimbursed to the Cdm Chamber of Commerce.
MOTION: Director Walker made a motion for the BID to contribute $125 towards the
event printing. Motion was seconded by Director Laidlaw.
Motion carried by the following vote:
Ayes: Svalstad, Dawson, Walker, LeFleur, Kianipur, Lim, Laidlaw
b. Ms. Leonhard requested nominations for the next recipient of the Business Beatification
Award and suggested Five Crown be nominated for the recent remodel.
MOTION: Director Kianipur made a motion to nominate and elect the Five Crowns to be
the awarded the Business Beautification Award. Motion was seconded by Director Lim.
Motion carried by the following vote:
Ayes: Svalstad, Dawson, Walker, LeFleur, Kianipur, Lim, Laidlaw
c. Website update – Ms. Leonhard announced that the website agreement has been signed
and pending final execution by the City.
d. BID brochures – Ms. Leonhard announced that appropriate project accomplishments and
goals will be added to the BID informational brochures and a proof will go out for
comments. Director Laidlaw suggested the new “Explore Cdm” branding be included.
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I. Corona del Mar Chamber of Commerce Updates
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a. Scenic 5k Update - Ms. Leonhard reported that the Chamber had just completed the 35th
Annual Corona del Mar Scenic 5K. The Event was well-received, however, attendance of
participants was considerably down from last year.
b. The next Networking event will be held at El Cholo on Tuesday, June 28th at 5:30pm.
Meeting Adjourned: 9:20am. Motion to adjourn was made by Director Walker and seconded by Director
Kianipur.
Motion carried by the following vote:
Ayes: Svalstad, Dawson, Walker, LeFleur, Kianipur, Lim, Laidlaw
BOARD/COMMITTEE/COMMISSION ANNOUNCEMENTS OR MATTERS WHICH
MEMBERS WOULD LIKE PLACED ON A FUTURE AGENDA FOR DISCUSSION, ACTION
OR REPORT (NON-DISCUSSION ITEM)
VI. ADJOURNMENT
Meeting Adjourned: 9:20am. Motion to adjourn was made by Director Walker and
seconded by Director Kianipur
Next meeting scheduled for July 28, 2016
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