HomeMy WebLinkAboutCorona del Mar BID Minutes 09/24/2015 1
Corona del Mar Business Improvement District
Board Meeting Minutes
September 24, 2015
City of Newport Beach City Hall, Corona del Mar Conference Room, 1st Floor, Bay E
100 Civic Center Drive, Newport Beach, CA
I. Call to Order
Chairman Svalstad called the meeting to order at 7:32 a.m.
II. Roll Call
Chairman Svalstad called the roll, and everyone in the room introduced themselves.
Board Members Present:
Chairman Svalstad, Vice Chairman Laidlaw, Treasurer Dawson; Secretary Prause; Director Walker; Director
Lim; Director LaFleur, Director Kianipur; Director Peschel.
City Representatives:
Mayor Edward Selich, Council Member Scott Peotter
Senior Engineer Brad Sommers, Finance Director Dan Matusiewicz, Revenue Manager Evelyn Tseng
BID Consultants:
Linda Leonhard, BID Marketing Consultant and Administrative Services (Corona del Mar Chamber of
Commerce)
Guests:
Danielle Rivas (Corona del Mar resident), Dennis Baker (Corona del Mar Residents Association), Amy Senk
and Jim Mosher
III. Public Comments on Agenda Items
Mr. Jim Mosher requested corrections to the minutes for the prior month: (1) spelling the name of the
Newport Beach Independent reporter from “Sarah Hull” to “Sarah Hall”; (2) Amy Senk was present at the
meeting; and (3) the name of the landscape architect referenced in the Marguerite and East Coast Highway
project notes should be changed from “Ron Herman” to “Dan Herman.”
IV. Approval of Minutes
MOTION: Treasurer Dawson made a motion to approve the August 27, 2015, Board Minutes with the three
corrections recommended by Mr. Jim Mosher. Vice Chairman Laidlaw seconded the motion.
The motion carried by the following roll call vote:
Ayes: Svalstad, Dawson, Walker, Laidlaw, Lim, LeFleur, Kianipur, Peschel, Prause
V. Current Business
a. City Council Report:
Mayor Selich reported that he had received a draft of the amendment to the news rack ordinance for
Corona del Mar.
Council Member Peotter reported that the underground electric wiring for District 117 was approved last
week. In addition, he noted that City fees for items such as building permits and plan checks have
increased.
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b. City Staff Report.
i. Gateway Project (update on the approved Capital Improvement project for hardscape and
landscape improvements at the East Coast Highway and MacArthur Boulevard intersection).
Mr. Brad Sommers, senior civil engineer at the City of Newport Beach, reported that the Public
Works Department is revising plans for the Gateway project. Currently, palm trees are in front of
the traffic light, and the department is correcting and other details. Mr. Sommers stated that the
BID should be able to see a completed plan by the end of November. A discussion ensued and a
request made for a member of the Board to meet with Public Works to discuss matching pavers
for both the Marguerite and MacArthur intersections.
ii. Parking Meters (proposal for the installation of parking meters along East Coast Highway
between Avocado Avenue and Poppy Avenue on the eastbound side and from Iris Avenue to
Poppy Avenue on the westbound side). Mr. Dan Matusiewicz, finance director for the City of
Newport Beach, noted that the Corona del Mar business district benefits businesses and visitors
coming to Corona del Mar to shop. He outlined a proposal to convert 390 spaces along
northbound and southbound East Coast Highway to paid spaces. Visitors would use pay stations
to pay for the parking. Mr. Matusiewicz believes this would create a revenue stream to support
further commercial projects in the area. He stated the expected revenue from the 390 paid
parking spaces would generate $400,000 to $500,000 annually. In other areas of the city, the City
owns the “Park and Pay” stations. The BID stated that they would potentially support parking
meters, but only as part of a larger parking plan. The Board will discuss further details at the next
meeting.
iii. Bicycles on the Sidewalk. Mr. Sommers reported that residents are concerned about bicycle
riding on the sidewalks in the village. The City is considering a “Walk Your Bike” or “Dismount
Your Bike” messaging on the sidewalks. An alternative to the above messaging would be to place
“No Bikes” symbols on the sidewalk. However, the City supports a less prohibitive message.
Other bicycle friendly cities use dismount zones and walk-your-bike zones. The Board decided to
survey local businesses to see what language they recommend.
iv. Traffic Signal Improvement Project. Mr. Sommers reported on the City’s efforts to update aging
equipment on the nine traffic signals in Corona del Mar along East Coast Highway. Efforts to
conduct the work at night and not during the holiday season are being considered to limit the
impact on the business district. The tentative construction schedule reflects work beginning at
the end of October. The work includes upgrades to the MacArthur, Goldenrod and Poppy
intersections with sidewalk and traffic lane closures. There will be periods of time when the
traffic signals are dark. This is a $1.9 million contract to be completed within 120-days.
c. BID Project Updates
i. Parking Management Plan. The parking sub-committee announced it is trying to simplify its
approach to parking and go over the plan with the City Council. It hopes to bring something back
to the full Board at the next meeting.
ii. Marguerite and PCH Project. Chairman Svalstad met with Dan Herman to discuss the plans for
the sidewalk landscape. The proposal to complete the plans is $1,500. It will go to the City
Attorney for review and approval. An action item will be put on next month’s agenda to discuss
and approve this proposal.
iii. Tree Well Maintenance Items. No status updates at this time.
iv. Revitalization / Maintenance Items (Maintenance of existing street furniture and proposed
new items.)
MOTION: Director Kianipur made a motion to approve the $150 purchase and installation of the
memorial plaque for placement on the bench in front of Sherman Library and Gardens. Director
Lim seconded the motion.
The motion carried by the following roll call vote:
Ayes: Svalstad, Dawson, Walker, Laidlaw, Lim, LeFleur, Kianipur, Peschel, Prause
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v. Holiday Décor Program. The City will not approve the installation of shooting stars to the palm
trees in the East Coast Highway medians. DekraLite is currently discussing the option of mounting
the shooting start on the street light poles with the City.
d. Financial Report. There was a discussion with the representatives from the City’s Finance Department
regarding several issues.
i. Delinquent member payments;
ii. Paying BID assessments at the time of business license renewal;
iii. Online credit card processing for BID assessments; and
iv. Member invoices including all past due amounts.
Finance staff agreement to review the issues and report back to the Board.
MOTION: Secretary Prause made a motion to receive and file the financial report. Director Kianipur
seconded the motion.
The motion carried by the following roll call vote:
Ayes: Svalstad, Dawson, Walker, Laidlaw, Lim, LeFleur, Kianipur, Peschel, Prause
e. Administration and Marketing Report (Linda Leonhard)
i. Website Status Update. Ms. Leonhard reported that she has been in discussions with and has
received proposals from website developers. The needs for the BID website back end and design
have been identified. She will be sending a vendor’s proposal to the City for review.
ii. Dolphin Program Update. Ms. Leonhard announced that she is working with the volunteer board
at Sherman Library and Gardens to take over the seasonal decorating of the dolphins beginning
this Halloween.
iii. Marketing Programs. Ms. Leonhard distributed a draft member survey that was discussed at the
prior meeting. The survey would be distributed to the BID members to see how the BID Board
could better serve their needs and identify areas of concern/interest. It was requested that any
edits be returned to Ms. Leonhard within five days. Director Peschel and Director LeFleur
volunteered to walk the surveys to each business.
f. Corona del Mar Chamber Report (Leonhard). Ms. Leonhard reported that the CdM business district is
thriving with many new buildings and businesses. The past Chamber events have been well attended
with Senator Moorlach speaking at the past Chamber Luncheon. There have been several recent ribbon
cuttings and grand openings. The October mixer will be held at El Ranchito, and the September mixer will
be held at Black Starr & Frost. The Chamber Board Seat nominations are now open.
VI. Corona del Mar BID Announcements or Matters which Members Would Like Placed on a Future Agenda for
Discussion or Action or Report (Non-Discussion Items) - None
VII. Public Comments on Non-Agenda Items - None
VIII. Next Meeting
The next BID meeting is scheduled for October 22, 2015.
IX. Adjournment
MOTION: Director Walker made a motion to adjourn the meeting. Treasurer Dawson seconded the Motion.
The motion carried by the following roll call vote:
Ayes: Svalstad, Dawson, Walker, Laidlaw, Lim, LeFleur, Kianipur, Peschel, Prause
The meeting adjourned at 9:22 a.m.