HomeMy WebLinkAboutCorona del Mar BID Minutes 08/28/2014Page 1 of 5
Minutes of the
Corona del Mar Business Improvement District
Board Meeting
August 28, 2014
City of Newport Beach City Hall
Corona del Mar Conference Room, 1st Floor, Bay E
100 Civic Center Drive, Newport Beach, CA
I.
Call to Order
Chairman Svalstad called the meeting to order at 7:34 a.m.
II.
Roll Call
Chairman Svalstad called the roll.
Board Members Present
Chairman Svalstad; Vice Chair Laidlaw; Director Lim; Director Dawson; Director Nicholson;
Director Prause; Director Palmer arrived after agenda item V.B.
:
Director Walker
Board Members Absent:
Quorum Achieved
City Representative(s):
None present
Bob Quaid, BID Administrator (Willdan Financial Services)
BID Consultants:
Linda Leonhard, BID Marketing Consultant (Corona del Mar Chamber of Commerce)
Amy Senk (CdM Today); Stacey Jordan (Dekra-Lite); Ron Yeo (Architect)
Guest(s)
III.
None
Public Comments on Agenda Items
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IV.
Chairman Svalstad requested a motion to approve the July 24, 2014 Board meeting minutes.
Approval of Minutes
MOTION:
Director Dawson moved to approve the July 24th Board meeting minutes. Director Laidlaw seconded
the motion.
The motion carried by the following roll call vote:
Ayes: Svalstad, Lim, Nicholson, Palmer, Dawson, Prause
V. Current Business
A. Election of New BID Treasurer for FY 2014-2015
The Board accepted the resignation of Director Shawn Lim as treasurer and accepted
nominations for a new BID Treasurer.
MOTION:
Director Laidlaw moved to nominate Director Palmer as BID Treasurer. Director Lim seconded the
motion.
The motion carried by the following roll call vote:
Ayes: Svalstad, Lim, Dawson, Laidlaw, Nicholson, Prause
B. City Council Report
No City Council Members present.
C. Open Board Seat
BID Board discussed possible nominees for the open Board seat. No recommended
action or motion.
D. 2014 Holiday Decoration – Stacy Jordan (Dekra-Lite)
Stacy Jordon from Dekra-Lite discussed proposed additions to the 2014 holiday
decorations.
• CdM BID window emblems could be made available to businesses for purchase.
• Additional holiday presents (both 4 feet and 3 feet tall) under the Christmas tree
and/or at the Marguerite and Pacific Coast Highway intersection
o Cost of four (4) holiday boxes is $5,000.00.
o Cost of two (2) large holiday boxes and one (1) small present box is
$3,500.00, including storage
o Up-lighting on the boxes to be added by Dekra-Lite at no charge
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Ms. Jordan stated she would provide Director Nicholson with power consumption
necessary for lighting palm trees on E. Coast Hwy for discussion with the City on the
cost to provide power to locations near the trees so that the trees can be lit with
lights.
Discussion ensued regarding the BID’s sponsoring of a holiday decoration contest.
Ms. Leonhard was requested to provide information on a prior BID lighting contest
to discuss at the next meeting.
MOTION:
Director Laidlaw moved to purchase two (2) large 48” and one (1) small 36” holiday presents to be
placed under the tree at Marguerite and Pacific Coast Highway at a cost of $3,500.00. Director
Palmer seconded the motion.
The motion carried by the following roll call vote:
Ayes: Lim, Laidlaw, Palmer, Nicholson
Nays: Svalstad, Dawson, Prause
E. Gateway Project
Chairman Svalstad reported that Community Outreach meetings were held at the City
offices and at The Bungalow. The large majority of the community was in favor of the
project. The next step is to begin designing the project with the goal of getting City
Council approval by the end of this fiscal year and finishing construction by the end of
summer 2015.
F. Marguerite & PCH Project
A community outreach meeting is tentatively set for September 29th at 6 p.m. at the
Civic Center Community Room to discuss the project and design. Notice to be sent out
to community.
G. BID Financial Reports for August 2014
Bob Quaid discussed the fiscal year to date operating results through July 31, 2014.
MOTION:
Director Dawson moved to receive and file the July 2014 financial reports. Director Laidlaw
seconded the motion.
The motion carried by the following roll call vote:
Ayes: Svalstad, Nicholson, Palmer, Lim, Prause, Dawson, Laidlaw
H. Tree Well Maintenance Upgrade
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Director Laidlaw reported that the tree wells have not been adequately watered and the
plants are dying. Many of the irrigation batteries in the tree wells are also dead. The
quote by Pinnacle, the BID’s landscape contractor, to replace plants and batteries is
$1,755.00. Pinnacle also recommends changing the controllers on each of the 150 tree
wells at a cost of $40 per tree well. Director Laidlaw will solicit a formal quote for the
Pinnacle for this replacement.
MOTION:
Director Palmer moved to approve $1,755 quote from Pinnacle for supplemental tree well repairs
and maintenance. Director Dawson seconded the motion.
The motion carried by the following roll call vote:
Ayes: Svalstad, Nicholson, Lim, Prause, Dawson, Palmer, Laidlaw
MOTION:
Director Palmer moved to allocate $5,000 from the Marguerite/PCH project to be used as needed
for the tree well refurbishment. Director Nicholson seconded the motion.
The motion carried by the following roll call vote:
Ayes: Svalstad, Nicholson, Lim, Prause, Dawson, Palmer, Laidlaw
I. Marketing Report & Administrative Services by the Corona del Mar Chamber of
Commerce
• Marketing Report
o Linda Leonhard reported on the status of the beautification awards for
Pirozzi’s and the 76 Station.
o Ms. Leonhard reported on the ad campaigns for the BID and will present
frequency recommendations and a budget at the next meeting.
• Professional Administrative Services by the Corona del Mar Chamber of
Commerce
o Director Svalstad excused himself from the board discussion of this item
due to his affiliation with the Corona del Mar Chamber of Commerce.
Vice-chair Laidlaw took command of the Board discussion.
o Linda Leonhard presented a proposal from the Chamber of Commerce
for $9,900 to provide the BID with professional administrative services
from October 1, 2014 through June 30, 2015. Ms. Leonhard also
presented an amended Marketing Proposal for FY 2014-15 increasing
the CdM Chamber contract by an additional $3,073.00.
o The additional services will be funded in part by additional FY 2014
surplus carryover of approximately $7,000.
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MOTION: Director Dawson moved to approve the $3,073.00 amendment to the Corona del Mar
Chamber marketing services contract. Director Palmer seconded the motion.
The motion carried by the following roll call vote:
Ayes: Lim, Prause, Dawson, Palmer, Laidlaw
Absent: Svalstad, Nicholson
MOTION: Director Palmer moved to approve the $9,900 proposal for professional administrative
services from the Corona del Mar Chamber of Commerce and to transfer $5,872 from the
PCH/Marguerite project budget to the Administration budget. Director Lim seconded the motion.
The motion carried by the following roll call vote:
Ayes: Lim, Prause, Dawson, Palmer, Laidlaw
Absent: Svalstad, Nicholson
Following the vote on the Chamber proposals, Chairman Svalstad resumed chairing the
meeting.
J. Street Furniture Report
Ron Yeo reported that the recoating of the trash receptacles was about 50% completed.
VI. Corona del Mar BID Announcements or Matters which Members would like Placed on a
Future Agenda for Discussion, Action or Report (Non-Discussion Items)
BID Board training is scheduled for September 30, 2014 8:30 a.m. – 10:00 a.m., and all BID
Board Officers and Directors are strongly encouraged to attend.
VII. Adjournment.
Chairman Svalstad requested a motion to adjourn.
MOTION
: Director Laidlaw moved to adjourn the meeting. Director Dawson seconded the motion.
The motion carried the following roll call vote:
Ayes: Svalstad, Lim, Prause, Dawson, Palmer, Laidlaw
Absent: Nicholson
The meeting adjourned at 9:20 a.m.