HomeMy WebLinkAboutCorona del Mar BID Agenda Packet 10/27/2016CITY OF NEWPORT BEACH
CORONA DEL MAR BUSINESS IMPROVEMENT
DISTRICT BOARD REGULAR MEETING AGENDA
100 Civic Center Drive, Corona del Mar Conference Room (1E)
Thursday, October 27, 2016 - 7:30 AM
Corona del Mar Business Improvement District Board Members:
Bernie Svalstad, Chair
Scott Laidlaw, Vice Chair
Keith Dawson, Treasurer
Edward Hanley, Director
Hamid Kianipur, Director
Scott LaFleur, Director
Shawn Lim, Director
Jim Walker, Director
Vacant, Director
Staff Members:
Mary Locey, Management Analyst
The Corona del Mar Business Improvement District meeting is subject to the Ralph M. Brown Act. Among other things, the Brown
Act requires that the Corona del Mar Business Improvement District agenda be posted at least seventy-two (72) hours in advance
of each regular meeting and that the public be allowed to comment on agenda items before the Business Improvement District
and items not on the agenda but are within the subject matter jurisdiction of the Corona del Mar Business Improvement District.
The Chair may limit public comments to a reasonable amount of time, generally three (3) minutes per person.
The City of Newport Beach’s goal is to comply with the Americans with Disabilities Act (ADA) in all respects. If, as an attendee or a
participant at this meeting, you will need special assistance beyond what is normally provided, we will attempt to accommodate
you in every reasonable manner. Please contact Mary Locey, Management Analyst, at least forty-eight (48) hours prior to the
meeting to inform us of your particular needs and to determine if accommodation is feasible at (949) 644-3031 or
mlocey@newportbeachca.gov.
NOTICE REGARDING PRESENTATIONS REQUIRING USE OF CITY EQUIPMENT
Any presentation requiring the use of the City of Newport Beach’s equipment must be submitted to the City Manager’s Office 24
hours prior to the scheduled meeting.
I.CALL MEETING TO ORDER
II.ROLL CALL
III.PUBLIC COMMENTS ON AGENDA AND NON-AGENDA ITEMS
Public comments are invited on agenda and non-agenda items generally considered to be
within the subject matter jurisdiction of the Corona del Mar Business Improvement District
Advisory Board of Directors (CdM BID Board). Speakers must limit comments to three (3)
minutes. Before speaking, we invite, but do not require, you to state your name for the record.
The CdM BID Board has the discretion to extend or shorten the speakers’ time limit on agenda
or non-agenda items, provided the time limit adjustment is applied equally to all speakers. As
a courtesy, please turn cell phones off or set them in the silent mode.
IV.CURRENT BUSINESS
A.Approval of Minutes
Summary: Board to review and approve the draft meeting minutes from previous
meetings.
Recommended Action: Board to approve the meeting minutes.
October 27, 2016
Page 2
Corona del Mar Business Improvement District Board Meeting
Attachment-Draft August 2016 Meeting Minutes
Attachment-Draft September 2016 Meeting Minutes
B.City Council Report(s)
Summary: Oral report(s) from present City Council member(s).
Recommended Action: None
C.Parking Sub-committee Report
Summary: BID Parking Sub-committee to provide a status report.
Recommended Action: None
D.Financial Reports and Budget Review
Summary:
a) Board to review the BID's current financial reports.
b) Update on the fiscal year 2016-2017 assessment billing.
c) Review of online invoice approval and payment process and allocating funding
to pay for the third-party process.
Recommended Action:
a) Board to review and file the September 2016 financial reports.
b) None
c) Board to approve paying the monthly fee for the BID's online invoice approval
and payment process and allocate funding in this fiscal year's budget.
Attachment-September 2016 Financial Reports
E.Newspaper Rack Project
Summary: Board to review the proposed Ordinance to amend the City's Municipal
Code Section 5.70 Newspaper Racks and Stands and the Guidelines for the
Fixed Pedestal Zone in Corona del Mar.
Recommended Action: Board to recommend the proposed Ordinance to amend
the City's Municipal Code Section 5.70 Newspaper Racks and Stands and the
Guidelines for the Fixed Pedestal Zone in Corona del Mar be submitted for
consideration by the City Council.
F.Holiday Decorations
Summary: Representatives from Dekra-lite will present a proposal for updated
and new holiday decor.
Recommended Action: Board to approve a budget allocation for additional or
upgraded holiday decor and recommend the City amend the agreement with
Dekra-lite, if needed.
G.Marketing and Administration Report
Summary:
a) Gateway Project Community Block Celebration, post-event report
October 27, 2016
Page 3
Corona del Mar Business Improvement District Board Meeting
b) Christmas Walk, BID materials and Board volunteers
c) Website project, update
d) Explore CdM Campaign
1) Streetlight banner program
2) Ad campaign
3) Direct mail
4) Sidewalk sales
Recommended Action: None
H.Corona del Mar Chamber of Commerce Report
Summary: Chamber and community updates
Recommended Action: None
V.BOARD/COMMITTEE/COMMISSION ANNOUNCEMENTS OR MATTERS WHICH
MEMBERS WOULD LIKE PLACED ON A FUTURE AGENDA FOR DISCUSSION,
ACTION OR REPORT (NON-DISCUSSION ITEM)
VI.ADJOURNMENT
Next meeting December 1, 2016 (There will be no meeting in November)
1
Corona del Mar Business Improvement District
Board Meeting Minutes – Aug 25, 2016
City of Newport Beach Civic Center
Corona del Mar Conference Room, 1st Floor, Bay E, 100 Civic Center Drive, Newport Beach, CA
I. Call to Order
Chairman Svalstad called the meeting to order at 7:35am.
II. Roll Call
Chairman Svalstad called the roll, and everyone in the room introduced themselves.
Board Members Present: Chairman Svalstad, Treasurer Dawson, Director Laidlaw, Director
Walker, Director Lim, Director Hanley
BID Consultants: Linda Leonhard, BID Marketing and Administrative Services Consultant
(Corona del Mar Chamber of Commerce).
City Staff: City Traffic Engineer, Tony Brine.
Guests: Council Member Scott Peotter, Jeff Herdman, Dan Purcell, Stacey Jordan
III. Public Comments on Agenda Items
None
IV. CURRENT BUSINESS
A. Approval of Minutes
MOTION: Director Dawson made a motion to approve the July 28, 2016 Board Meeting
Minutes. Director Laidlaw seconded the motion.
The motion carried by the following roll call vote:
Ayes: Svalstad, Dawson, Walker, Lim, Hanley, Laidlaw
B. City Council Report(s)
Councilman Peotter discussed:
1. Amendments to Coastal Land Use Plan for properties along East Ocean Front on
the Peninsula that have encroachment issues.
2. Annual update and simplified process to the city fees program.
3. Charter Amendment, Measure MM on the tax ballot requiring a super majority
vote as part of the tax payer protection act.
4. The department of interior plan to make a national monument proposal for
certain open space the Irvine Company owns which may include Buck Gully,
talked about pros cons.
5. A study session is being organized to discuss short term lodging.
6. Parking restrictions increased at CDM High School.
7. Phase 3 & 4 were approved for the City Hall Sculpture Garden.
8. CdM Library timeline update – design in working.
C. Business District Parking and Pay Station Community Forum
Board discussed agenda, format and marketing for the CdM Business District
Parking and Pay Station Community Forum scheduled for September 14 at
Sherman Library & Gardens. Director Walker and Ms. Leonhard discussed
2
outreach to insure good attendance. Save the date mailer and email to BID
members were planned. Director Svalstad suggested addressing the topic of
residential parking permit plan and how it may work. He also suggested the
creation of a legal entity for the funds generated by the meters such as a
parking district to keep the revenues in the district. Director Laidlaw
mentioned the costs to maintain the entity. Council member Peotter
suggested that the CDMRA and Bid co-host the event in unison vs BID taking
the lead. Director Hanley requested Audio/Visual is pre-arranged for the
presentation. Director Svalstad requested a City Representative be present
for the meeting.
MOTION: Director Laidlaw made a motion to skip agenda item D and move to E, F and
then come back to D.
Director Walker seconded the motion.
The motion carried by the following roll call vote:
Ayes: Svalstad, Dawson, Walker, Lim, Hanley, Laidlaw
D. Current Financial Reports and Budget Review
1. Board reviewed the BID's current financial reports and available budget for
project allocations.
2. Ms. Leonhard reported that the fiscal year 2016-2017 assessment billing along with the
“Save the Date” flyer will be going out next week.
MOTION: Director Walker made a motion to approve the current financial reports and
available budget for allocations. Director Laidlaw seconded the motion.
The motion carried by the following roll call vote:
Ayes: Svalstad, Dawson, Walker, Lim, Hanley, Laidlaw
E. News Rack Project
Board discusses the status of the news rack project and budget allocation. City
Engineer Tony Brine and Director Lim gave an update on what they discovered
working with the city ordinance and design for the 5 or 6 racks.
MOTION: Director Laidlaw made a motion to approve $43,000 to cover the purchase and
installation of six news racks and remove all the current freestanding news racks and that
any difference between the cost and what was budgeted is taken from the carry over
balance in the budget. Director Dawson seconded the motion.
The motion carried by the following roll call vote:
Ayes: Svalstad, Dawson, Walker, Lim, Hanley, Laidlaw
Dan Purcell asked what the selection process was for the publications in the newsstands.
A discussion followed.
3
MOTION: Director Svalstad made a straw vote motion to approve the previously
presented News Rack Ordinance and Guidelines. Director Walker made the motion and
Director Laidlaw seconded the motion.
The motion carried by the following roll call vote:
Ayes: Svalstad, Dawson, Walker, Lim, Hanley, Laidlaw
F. Flower Street Sign Program
Board reviewed the Flower Street Sign Proposal from CNP Signs and Graphics
and discussed the budget allocation.
MOTION: Director Laidlaw made a motion to approve the purchase and installation of 22
street signs not to exceed the budgeted $22,000. Director Walker seconded the motion.
The motion carried by the following roll call vote:
Ayes: Svalstad, Dawson, Walker, Lim, Hanley, Laidlaw
G. CdM Vision Plan Focus Subcommittee
Board discussed an updated CdM Vision Plan and the formation of a CdM Vision Plan
Focus Subcommittee.
Director Svalstad nominated Director Walker and Director Laidlaw as the subcommittee
and they accepted.
H. Holiday Decor
Stacey from Dekralite made a presentation regarding holiday décor ideas. The
grapevine deer need to be replaced and there was discussion and a presentation on
replacement examples and some cost estimates. Stacey will be coming back with new
ideas and costs. Director Walker will check with City Staff on power to the Gateway
Island Median.
I. Marketing and Administration Report (Linda Leonhard)
1. Explore CdM Banner Program: Ms. Leonhard gave an updated timeline on the “Explore
CdM” Streetlight Banner Program. If the item gets put on the September Council
Agenda and is approved, the banners will be able to be installed for October.
2. Explore CdM Sidewalk Sales have been approved and permitted through the City to
become a monthly event on the First Saturday of each month. Ms. Leonhard is
working with the merchants to get the word out to the businesses and the public.
Associated reimbursement costs were also discussed and Ms. Leonhard requested
reimbursement from the BID for $154.00 for printing and banner graphics.
MOTION: Director Hanley made a motion that the BID reimburse the Chamber $154.00
for the printing and banner graphic changes for the Explore CdM Sidewalk Sale Program.
Director Walker seconded the motion.
The motion carried by the following roll call vote:
Ayes: Svalstad, Dawson, Walker, Lim, Hanley, Laidlaw
4
3. Gateway Project Community Block Celebration: Ms. Leonhard discussed the Sept 29th
event to celebrate the new outdoor dining in the village and the project completion while
at the same time acknowledging those involved and gathering the merchants and residents
for a block celebration. Ms. Leonhard requested the BID allocate $700 for associated cost
from the Marketing Campaign budget.
MOTION:
Director Hanley made a motion to approve $700 from the Marketing Campaigns budget to
be allocated to the Gateway Community Block Celebration. Director Laidlaw seconded the
motion.
The motion carried by the following roll call vote:
Ayes: Svalstad, Dawson, Lim, Hanley, Laidlaw. Director Walker abstained.
4. Merchants & retailers monthly meeting was reviewed and Ms. Leonhard reported that
the attendees are very appreciative but attendance has been low.
5. Website-project status and timeline was reported and the Agreement with the City has
been fully executed and Ms. Leonhard has begun working on the technical shifts to
begin the project.
6. Business Beautification Award: Ms. Leonhard reported that a celebration ceremony
and event is planned for Tuesday, August 30 from 5:30-7:30 at the Five Crowns and
suggested the Board attend. Event will include other awards, networking, legislative
offices in attendance. Five Crowns is celebration their 50th Anniversary as well as
receiving the BID Award.
J. Corona del Mar Chamber of Commerce Report
1. Good Morning CdM-Council Candidate Forum will take place on Thursday, September
8th from 7:30-9:00 at the BCYC.
2. Holiday Flag Program is looking for volunteers and offers community services.
3. Christmas Walk updates & planning were discussed.
V. BOARD/COMMITTEE/COMMISSION ANNOUNCEMENTS OR MATTERS WHICH MEMBERS
WOULD LIKE PLACED ON A FUTURE AGENDA FOR DISCUSSION, ACTION OR REPORT (NON-
DISCUSSION ITEM)
Director Svalstad talked about the City discussions involving the elimination or reduction of the
business license fees which under the BID’s current structure would not suffice the BID’s
existence.
Director Walker requested the trash can located on Carnation be moved back to Coast Highway
due to trash problems caused by Golden Spoon customers.
VI. ADJOURNMENT
Meeting Adjourned: 9:20am. Motion to adjourn was made by Director Walker
and seconded by Director Laidlaw.
Next meeting scheduled for Sept 29, 2016
1
Corona del Mar Business Improvement District
Board Meeting Minutes – September 29, 2016
City of Newport Beach Civic Center
Corona del Mar Conference Room, 1st Floor, Bay E, 100 Civic Center Drive, Newport Beach, CA
I. Call to Order
Chairman Svalstad called the meeting to order at 7:45 a.m.
II. Roll Call
Chairman Svalstad called the roll, and everyone in the room introduced themselves.
Board Members Present: Chairman Svalstad, Director LaFleur, Director Walker,
Director Hanley
BID Consultants: Linda Leonhard, BID Marketing and Administrative Services
Consultant (Corona del Mar Chamber of Commerce).
Guests: Council Member Scott Peotter, Jim Mosher, Stacey Jordan Dekra Lite
Let the record reflect: Board does not have a quorum for today’s meetings
III. Public Comments on Agenda Items - None
IV. CURRENT BUSINESS
A. Approval of Minutes
Board reviewed and filed the August 25, 2016 Board Meeting Minutes.
B. City Council Report(s)
Councilman Peotter discussed:
1) Project at 150 Newport Center was denied.
2) Standards for access to City facilities such as NBTV filming of political or
candidate forums.
3) Short-term lodging policy is not going to change.
4) 15th Street & Balboa Blvd. work is done.
5) CdM library project is on schedule.
C. Review of Business District Parking and Pay Station Community Forum
held on September 14, 2016
Director Hanley reported that the Parking Forum had a turnout of approximately
50 attendees most of which were residents and a few business owners. The
feedback from the forum was that there is not support for paid parking on the
street but fairly consistent support for a revision to the parking requirements to
allow for a greater variety of businesses and greater disbursement of businesses
throughout the district. There was discussion about employee parking in the
residential areas and ideas were presented on how to manage the employee
parking in the district.
Councilman Peotter announced that the parking and pay stations idea/concept is
now dead and recommends the BID have a meeting to plan the next steps. He
suggested that the BID should create a plan which first addresses the main
2
issues, come to the City for help and then work toward the zoning changes
discussed.
Chairman Svalstad would like the parking committee to meet and immediately
discuss employee parking in the district and specifically how existing parking is being
used i.e. Banderas, school, senior center, etc.
Director Hanley will schedule the next parking committee meeting and be sure to
invite Chairman Svalstad and with his guidance a representative of the CDMRA, if
applicable.
There was brief discussion on how to measure the walkability of the district, how many
customers are walking vs driving and employee parking permits. ACTION: Board advanced to agenda item IV (I) due to Director Hanley having to
leave early.
D. Current Financial Reports and Budget Review
a. Board reviewed and filed the BID's current financial reports.
b. Ms. Leonhard gave an update on the fiscal year 2016-2017 assessment billing
with approximately $50,000 collected to date in first mailing. Director Walker
discussed sanctions for the restaurant members in arrears.
E. News Rack Project
No report. Agenda item continued until next meeting.
F. Flower Street Sign Program
No report. Agenda item continued until next meeting. G. Landscape Tree Wells
Director Svalstad announced that a few of the tree-wells needed some plants and
he has received the quote from Pinnacle for $398 which is in the budget.
H. CdM Vision Plan
No report. Agenda item continued until next meeting.
I. Holiday Decor
Stacey from Dekralite made a presentation regarding holiday décor
ideas and discussed pricing within the scope of the contract.
Dekralite will email the quotes as discussed and the agenda item will
be continued until next meeting.
I. Marketing and Administration Report
Ms. Leonhard gave an update and status report on the following Marketing
Programs:
1) Gateway Community Block Festival set for Oct 5 and everything is on
schedule.
3
2) Explore CdM Light Pole Banner Program is to be scheduled soon for
Council consideration of waiving certain sections of Policy L-16 and a fee
waiver.
3) Explore CdM monthly Sidewalk Sales – The permits are filed and median
banner to be displayed. The next event is November 5, 2016.
4) Merchants Monthly retail meetings – attendance has been light.
5) Website Development – The project has begun with the back-end
infrastructure currently being developed.
J. Corona del Mar Chamber of Commerce Report
Ms. Leonhard reported that the CdM Chamber of Commerce is currently working
on the Christmas Walk, Chamber Board Elections and Holiday Networking
events.
V. BOARD/COMMITTEE/COMMISSION ANNOUNCEMENTS OR MATTERS WHICH
MEMBERS WOULD LIKE PLACED ON A FUTURE AGENDA FOR DISCUSSION,
ACTION OR REPORT (NON-DISCUSSION ITEM)
VI. ADJOURNMENT
Meeting Adjourned: 9:00 a.m.
Next meeting scheduled for Oct. 27, 2016
Sep 30, 16
ASSETS
Current Assets
Checking/Savings
Bill.com Money Out Clearing 30.00
Bank Balance 170,345.02
Total Checking/Savings 170,375.02
Accounts Receivable
1200 · Accounts Receivable -558.89
Total Accounts Receivable -558.89
Total Current Assets 169,816.13
TOTAL ASSETS 169,816.13
LIABILITIES & EQUITY
Equity
3900 · Retained Earnings 85,599.56
Net Income 84,216.57
Total Equity 169,816.13
TOTAL LIABILITIES & EQUITY 169,816.13
12:16 PM Corona del Mar Business Improvement District
10/10/16 Balance Sheet
Cash Basis As of September 30, 2016
Page 1
12:01 PM
10/10/16
Cash Basis
Corona del Mar Business Improvement District
Budget vs. Actual
July 2016 through June 2017
Jul '16 - Jun 17 Budget $ Over Budget
Ordinary Income/Expense
Income
City Matching Funds 40,000.00 40,000.00 0.00
Late Fees 127.50 0.00 127.50
Member Assessment 70,537.00 107,000.00 -36,463.00
Total Income 110,664.50 147,000.00 -36,335.50
Expense
Highway Decor - Dekralite
Contigency 0.00 3,000.00 -3,000.00
Holiday Decor (Contract)0.00 21,000.00 -21,000.00
Banner Program (Lite Pole)0.00 5,178.00 -5,178.00
Total Highway Decor - Dekralite 0.00 29,178.00 -29,178.00
Website - Development
Contingency 0.00 1,000.00 -1,000.00
Website - Dev. & Project Mgmt.0.00 9,100.00 -9,100.00
Total Website - Development 0.00 10,100.00 -10,100.00
Marketing & Administration
Website - Maintenance 0.00 7,200.00 -7,200.00
Contingency 0.00 5,000.00 -5,000.00
Consulting (Reporting)4,497.19 23,000.00 -18,502.81
Website - Hosting/Tech Support 600.00 1,500.00 -900.00
Membership decals 0.00 1,200.00 -1,200.00
Annual Meeting 0.00 1,000.00 -1,000.00
Social Media/Communications 136.25 1,200.00 -1,063.75
Office Facilities/Storage/Phone 1,200.00 3,500.00 -2,300.00
Beautification Award Program 367.50 1,000.00 -632.50
Dolphins 42.50 1,000.00 -957.50
Christmas Walk 0.00 4,000.00 -4,000.00
Directory 0.00 7,500.00 -7,500.00
Collateral/Brochures 1,131.60 1,600.00 -468.40
Marketing Campaigns & Programs 546.77 15,000.00 -14,453.23
Total Marketing & Administration 8,521.81 73,700.00 -65,178.19
Streetscape
Street Furniture (Benches)0.00 5,000.00 -5,000.00
Street Furniture (Maintenance)0.00 1,000.00 -1,000.00
Total Streetscape 0.00 6,000.00 -6,000.00
Landscaping
Landscaping Contingency 0.00 6,000.00 -6,000.00
Landscaping/Tree Wells - Pinn.3,864.00 12,480.00 -8,616.00
Backflow Valve 0.00 2,000.00 -2,000.00
Total Landscaping 3,864.00 20,480.00 -16,616.00
6100 · Administration
Account. & Fin. Reporting Svcs.0.00 15,600.00 -15,600.00
Mailings 0.00 1,400.00 -1,400.00
Page 1 of 2 Management use only. Not prepared according to GAAP.
12:01 PM
10/10/16
Cash Basis
Corona del Mar Business Improvement District
Budget vs. Actual
July 2016 through June 2017
Jul '16 - Jun 17 Budget $ Over Budget
Total 6100 · Administration 0.00 17,000.00 -17,000.00
Improvements
News Racks 0.00 20,000.00 -20,000.00
Gateway Electrical Maintenance 0.00 1,000.00 -1,000.00
Consulting / Studies 0.00 2,800.00 -2,800.00
Parking 0.00 3,000.00 -3,000.00
Marguerite Project (Landscape)0.00 22,000.00 -22,000.00
Total Improvements 0.00 48,800.00 -48,800.00
Outreach
Community Workshops 174.39 842.00 -667.61
Contributions (Sherman Gardens)0.00 500.00 -500.00
Total Outreach 174.39 1,342.00 -1,167.61
Total Expense 12,560.20 206,600.00 -194,039.80
Net Ordinary Income 98,104.30 -59,600.00 157,704.30
Other Sources/Uses
Other Sources
Retained Earnings (Carry over from prior years 85,599.56 64,000.00 21,599.56
Total Other Sources 85,599.56 64,000.00 21,599.56
Net Other Sources 85,599.56 64,000.00 21,599.56
Total Equity 183,703.86 4,400.00 179,303.86
Page 2 of 2 Management use only. Not prepared according to GAAP.
Type Date Num Memo Due Date Open Balance
Corona Del Mar Chamber
Bill 09/19/2016 Contract for Professional Marketing & Admin Services - Xmas Walk Sponsorship 10/19/2016 4,000.00
Total Corona Del Mar Chamber 4,000.00
Pinnacle
Bill 09/30/2016 Inv#3... Inv#38497 Monthly Maintenance Service (Sept 2016) 10/30/2016 1,040.00
Total Pinnacle 1,040.00
TOTAL 5,040.00
12:59 PM Corona del Mar Business Improvement District
10/10/16 Unpaid Bills Detail
As of September 30, 2016
Management use only. Not prepared according to GAAP. Page 1
Register: Bank Balance
From 09/01/2016 through 09/30/2016
Sorted by: Date, Type, Number/Ref
Date Number Payee Account Memo Payment C Deposit Balance
09/19/2016 -split- Deposit 8,106.00 126,343.77
09/19/2016 -split- Deposit 6,946.50 133,290.27
09/26/2016 -split- Deposit 24,563.50 157,853.77
09/27/2016 13974638 Pinnacle 2000 · Accounts Payable August Inv #38... 1,040.00 156,813.77
09/30/2016 -split- Deposit 13,531.25 170,345.02
Corona del Mar Business Improvement District 10/10/2016 1:00 PM
Page 1