HomeMy WebLinkAboutCorona del Mar BID Minutes 09/29/2016 1
Corona del Mar Business Improvement District
Board Meeting Minutes – September 29, 2016
City of Newport Beach Civic Center
Corona del Mar Conference Room, 1st Floor, Bay E, 100 Civic Center Drive, Newport Beach, CA
I. Call to Order
Chairman Svalstad called the meeting to order at 7:45 a.m.
II. Roll Call
Chairman Svalstad called the roll, and everyone in the room introduced themselves.
Board Members Present: Chairman Svalstad, Director LaFleur, Director Walker,
Director Hanley
BID Consultants: Linda Leonhard, BID Marketing and Administrative Services
Consultant (Corona del Mar Chamber of Commerce).
Guests: Council Member Scott Peotter, Jim Mosher, Stacey Jordan Dekra Lite
Let the record reflect: Board does not have a quorum for today’s meetings
III. Public Comments on Agenda Items - None
IV. CURRENT BUSINESS
A. Approval of Minutes
Board reviewed and filed the August 25, 2016 Board Meeting Minutes.
B. City Council Report(s)
Councilman Peotter discussed:
1) Project at 150 Newport Center was denied.
2) Standards for access to City facilities such as NBTV filming of political or
candidate forums.
3) Short-term lodging policy is not going to change.
4) 15th Street & Balboa Blvd. work is done.
5) CdM library project is on schedule.
C. Review of Business District Parking and Pay Station Community Forum
held on September 14, 2016
Director Hanley reported that the Parking Forum had a turnout of approximately
50 attendees most of which were residents and a few business owners. The
feedback from the forum was that there is not support for paid parking on the
street but fairly consistent support for a revision to the parking requirements to
allow for a greater variety of businesses and greater disbursement of businesses
throughout the district. There was discussion about employee parking in the
residential areas and ideas were presented on how to manage the employee
parking in the district.
Councilman Peotter announced that the parking and pay stations idea/concept is
now dead and recommends the BID have a meeting to plan the next steps. He
suggested that the BID should create a plan which first addresses the main
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issues, come to the City for help and then work toward the zoning changes
discussed.
Chairman Svalstad would like the parking committee to meet and immediately
discuss employee parking in the district and specifically how existing parking is being
used i.e. Banderas, school, senior center, etc.
Director Hanley will schedule the next parking committee meeting and be sure to
invite Chairman Svalstad and with his guidance a representative of the CDMRA, if
applicable.
There was brief discussion on how to measure the walkability of the district, how many
customers are walking vs driving and employee parking permits. ACTION: Board advanced to agenda item IV (I) due to Director Hanley having to
leave early.
D. Current Financial Reports and Budget Review
a. Board reviewed and filed the BID's current financial reports.
b. Ms. Leonhard gave an update on the fiscal year 2016-2017 assessment billing
with approximately $50,000 collected to date in first mailing. Director Walker
discussed sanctions for the restaurant members in arrears.
E. News Rack Project
No report. Agenda item continued until next meeting.
F. Flower Street Sign Program
No report. Agenda item continued until next meeting. G. Landscape Tree Wells
Director Svalstad announced that a few of the tree-wells needed some plants and
he has received the quote from Pinnacle for $398 which is in the budget.
H. CdM Vision Plan
No report. Agenda item continued until next meeting.
I. Holiday Decor
Stacey from Dekralite made a presentation regarding holiday décor
ideas and discussed pricing within the scope of the contract.
Dekralite will email the quotes as discussed and the agenda item will
be continued until next meeting.
I. Marketing and Administration Report
Ms. Leonhard gave an update and status report on the following Marketing
Programs:
1) Gateway Community Block Festival set for Oct 5 and everything is on
schedule.
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2) Explore CdM Light Pole Banner Program is to be scheduled soon for
Council consideration of waiving certain sections of Policy L-16 and a fee
waiver.
3) Explore CdM monthly Sidewalk Sales – The permits are filed and median
banner to be displayed. The next event is November 5, 2016.
4) Merchants Monthly retail meetings – attendance has been light.
5) Website Development – The project has begun with the back-end
infrastructure currently being developed.
J. Corona del Mar Chamber of Commerce Report
Ms. Leonhard reported that the CdM Chamber of Commerce is currently working
on the Christmas Walk, Chamber Board Elections and Holiday Networking
events.
V. BOARD/COMMITTEE/COMMISSION ANNOUNCEMENTS OR MATTERS WHICH
MEMBERS WOULD LIKE PLACED ON A FUTURE AGENDA FOR DISCUSSION,
ACTION OR REPORT (NON-DISCUSSION ITEM)
VI. ADJOURNMENT
Meeting Adjourned: 9:00 a.m.
Next meeting scheduled for Oct. 27, 2016