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15 - NB & Company/ Visit Newport Beach Annual Report - Amended Page
Performance Standards Report ATTACHMENT C Visit New—port Beach- Ce-"Esure Marketing &MM 11 •. % of •. WEBSITE VNB Web Visits 1,134,600 1,324,760 117% SOCIAL MEDIA Social Post Reach 4,485,000 5,117,005 114% ADVERTISTING Total Ad Impressions 161,290,000 165,872,333 103% Marketing Room Nights Generated 60,000 98,100 164% PR Local/National Media Placements 525 541 103% Media Impressions 2,200,000,000 2,174,590,921 99% INTERNATIONAL Wholesalers/Travel Agents Trained 200 470 235% 15-41a