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City Council Staff Report
November 14, 2017
Agenda Item No. 14
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Dave Kiff, City Manager - 949-644-3001,
dkiff@newportbeachca.gov
PREPARED BY: Mary Locey, Management Analyst/BID Liaison
PHONE: 949-644-3031
TITLE: Approval of the Corona del Mar Business Improvement District's
Revised Fiscal Year 2017-2018 Budget
ABSTRACT:
The Corona del Mar Business Improvement District (CdM BID) Board of Directors
recommends revising the BID's annual budget to reflect the increased costs of several
projects and to include additional retained earnings from last fiscal year (FY). The
proposed changes involve incorporating additional retained earnings from Fiscal Year
2016-2017 and adjusting the amount of funding allocated in certain budget expense
categories. The proposed revised budget remains balanced. The City Council's review
and approval of the proposed revisions is required.
RECOMMENDATIONS:
a) Determine that the action is exempt from the California Environmental Quality Act
(CEQA) pursuant to Sections 15060(c)(2) and 15060(c)(3) of the CEQA Guidelines
because it will not result in a physical change to the environment, directly or indirectly;
and
b) Approve the revised FY 2017-2018 budget for the Corona del Mar Business
Improvement District.
FUNDING REQUIREMENTS:
There is no financial impact for approving the proposed changes to the CdM BID's FY
2017-2018 budget. It is maintained separately from the City's budget.
DISCUSSION:
The Corona del Mar Business Improvement District (CdM BID) was formed in 1997
pursuant to the Parking and Business Improvement Area Law of 1989 (1989 Law),
codified in Streets and Highways Code Sections 36500 et seq., for the purpose of
financing activities and programs to benefit businesses located and operating in the area.
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Approval of the Corona del Mar Business Improvement District's
Revised Fiscal Year 2017-2018 Budget
November 14, 2017
Page 2
The CdM BID territory encompasses the area generally located along East Coast
Highway from Hazel Drive to Avocado Avenue in Corona del Mar.
In accordance with the 1989 Law, the CdM BID's Advisory Board of Directors (Board)
submits its FY budget for City Council approval at the time of renewal each year. The
CdM BID's budget is comprised of revenue collected from member assessments and
$40,000 in City support funding. The BID's annual expenditures include marketing, public
relations, administration, holiday decorations, street light banners, website and social
media management, landscape maintenance and improvement and beautification
projects.
Why Revise the Budget?
The CdM BID Board prepared and approved its FY 2017-2018 budget in April for submittal
to the City Council for approval in May 2017. When the Board developed the budget, it
had several projects in the early stages of development and the City was in the process
of conducting a request for proposals (RFP) for landscape services.
The Board now has final costs for the projects and the landscape contract has been
awarded. To cover the increased expenses, the Board conducted a comprehensive
review of the budget to ensure adequate funding for its remaining planned projects and
goals.
Changes are proposed to three budget categories: landscape maintenance, improvement
projects and streetscapes. Below are details of the proposed revisions to the budget and
the reasons why the adjustments are required. A side-by-side comparison of the City
Council approved CdM BID FY 2017-2018 budget and the proposed revised budget is
Exhibit A.
Tree -Well Landscape Maintenance
As noted above, the City conducted an RFP for the continued tree -well landscape
maintenance services in the CdM business district last spring. In mid-June (after Council
adoption of the BID's FY 2018 budget), the CdM BID Board and the City agreed to award
a contract to Mariposa Landscapes, Inc. (Mariposa) for the services. Though the City
negotiated a fair contract, the cost was a significant increase compared to the previous
vendor, from $1,040 per month to $1,991 per month. Staff believes a major component
of the increase is the prevailing wage requirement, which was not included in the previous
vendor's contract.
After Mariposa started work in July, it became apparent that the irrigation system needed
to be updated for proper watering of the tree wells. The cost to the CdM BID was $7,000.
The budget has been revised to reflect the one-time expense with a new line item.
The landscape maintenance budget difference is shown in the chart on the next page.
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Approval of the Corona del Mar Business Improvement District's
Revised Fiscal Year 2017-2018 Budget
November 14, 2017
Page 3
Landscaping -Mariposa Approved Budget Revised Budget
Landscaping contingency $6,000 $6,000
Landscaping/tree wells $15,600 $23,880
Irrigation repairs (one-time) $7,000 $7,000
TOTAL $21,600 $36,880
Improvement Protects
The proposed revisions to the CdM BID's improvement budget category are as follows:
1. Flower Street Sign Project
The CdM BID's Flower Street Sign project was envisioned as a way to recognize
the community flower street names. When final quotes were received from the
different vendors for design, fabrication and installation of the signs, the project
exceeded the original budget estimate by $5,000. Not wanting to delay the project,
the CdM BID Board recommended approval of the project. The new flower street
signs have been installed along East Coast Highway at 14 intersections.
2. Gateway Electrical Improvement Project
With the completion of the Gateway (CdM Entry) project, the Board wanted to add
lights in front of the monument sign in the MacArthur Boulevard median and a
source of power for holiday decorations.
The Board originally budgeted $5,000 for the project, believing that electrical wires
simply needed to be pulled through an existing conduit from the southbound East
Coast Highway sidewalk area to the median. However, it was later discovered that
providing power to the monument sign required additional steps. This included
removing the median landscaping for trenching, installing new conduit from the
median pull box to the monument sign, pulling wires and making the electrical
connections, and purchasing and installing the lighting and electrical outlets. The
final quotes from the City's on-call vendors increased the project budget to
approximately $10,000. Construction is underway and will be completed in
advance of the holiday decoration installation.
3. Improvement Funding Reduced
To accommodate the cost increases for the street sign and electrical improvement
projects, funding was reduced for the proposed south entry improvements and
eliminated for the news racks.
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Approval of the Corona del Mar Business Improvement District's
Revised Fiscal Year 2017-2018 Budget
November 14, 2017
Page 4
Several months ago, the City's Code Enforcement Division was tasked with
checking the Corona del Mar area and tagging newspaper racks that were not in
compliance with the City's Municipal Code Section 5.70. This has proven to be
successful in gaining compliance from the various vendors. Therefore, the Board
chose to eliminate the budget allocation.
The below chart reflects the proposed revisions to the improvement budget category.
Improvements
Flower Street Signs
Gateway Electrical Improvements
News Racks
South Entry Improvements
Streetscape
Approved Budget Revised Budget
$10,000 $15,000
$5,000 $10,000
$1,000 $0
$5,000 $4,020
TOTAL $21,000 $29,020
The CdM BID originally budgeted funds for the as -needed purchase of new street
furniture (benches, bicycle racks, trash receptacles) and for the maintenance of the
existing street furniture. The Board does not foresee needing to purchase additional street
furniture this fiscal year and decided to reduce the budget line item from $5,000 to $1,000.
Streetscape
Street furniture (benches)
Street furniture (maintenance)
TOTAL
Retained Earnings
Approved Budget Revised Budget
$5,000 $1,000
$1,000 $1,000
$6,000 $2,000
Since the CdM BID's budget was estimated in April and projects were delayed into the
new fiscal year, the Board closed the books in June 2017 with an additional $20,000 in
retained earnings. The revised budget includes the additional retained earnings and
allocates the funds to several of the budget categories listed above.
Retained Earnings
Retained earnings (carry over)
TOTAL
Approved Budget Revised Budget
$95,929 $115,229
$95,929 $115,229
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Approval of the Corona del Mar Business Improvement District's
Revised Fiscal Year 2017-2018 Budget
November 14, 2017
Page 5
Conclusion
The CdM BID Board members are good stewards of the BID's finances and have taken
appropriate measures to align the budget to reflect the cost of the contracted services
and projects. Therefore, City staff recommends approval of the revised CdM BID's FY
2017-2018 budget.
ENVIRONMENTAL REVIEW:
Staff recommends the City Council find this action is not subject to the California
Environmental Quality Act (CEQA) pursuant to Sections 15060(c)(2) (the activity will not
result in a direct or reasonably foreseeable indirect physical change in the environment)
and 15060(c)(3) (the activity is not a project as defined in Section 15378) of the CEQA
Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no
potential for resulting in physical change to the environment, directly or indirectly.
NOTICING:
The agenda item has been noticed according to the Brown Act (72 hours in advance of
the meeting at which the City Council considers the item).
ATTACHMENT:
Attachment A — Revised CdM BID FY 2017-2018 Budget
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ATTACHMENT A
Revised CdM BID FY 2017-2018 Budget
Corona del Mar BID FY 2018 Budget
Income
City Matching Funds
Late Fees
Member Assessments
Total Income
Expense
Highway D6cor: Dekra-lite
Contingency
Holiday D6cor
Banner Program
Total Highway D6cor
Website Maintenance/Support
Maintenance & Management
Hosting
Contingency
Total Website
Marketing & Administration
Contingency
Consulting (Reporting)
Membership Decals
Annual Meeting
Social Media/Communications
Office Facilities/Storage/Phone
Beautification Award Program
Dolphins
Christmas Walk
Directory
Collateral/Brochures
Marketing Campaigns & Programs
Total Marketing & Administration
Streetscape
Street Furniture (Benches)
Street Furniture (Maintenance)
Total Streetscape
Landscaping -Mariposa
Landscaping Contingency
Landscaping/Tree Wells
*Irrigation Repairs
Total Landscaping
Approved by
Council
40,000.00
2,000.00
100,000.00
142,000.00
Revised
FY 2018 Budget
40,000.00
2,000.00
100,000.00
142,000.00
3,000.00
3,000.00
24,000.00
24,000.00
7,000.00
7,000.00
34,000.00
34,000.00
7,200.00
240.00
1,000.00
7,200.00
240.00
1,000.00
8,440.00 8,440.00
5,000.00
5,000.00
23,000.00
23,000.00
1,200.00
1,200.00
1,000.00
1,000.00
1,000.00
1,000.00
4,000.00
4,000.00
1,000.00
1,000.00
1,000.00
1,000.00
4,000.00
4,000.00
7,500.00
7,500.00
1,600.00
1,600.00
25,000.00
25,000.00
75,300.00 75,300.00
5,000.00
1,000.00
1,000.00
1,000.00
6,000.00
2,000.00
6,000.00
15, 600.00
6,000.00
23,880.00
7,000.00
21,600.00 36,880.00
14-6
Revised CdM BID FY 2017-2018 Budget
Corona del Mar BID FY 2018 Budget
Administration & Accounting
Accounting Service Fee (bill.com)
Admin Bank Service Charge
Accounting & Financial Reporting
Mailing
Total Administation
Improvements
Flower Street Signs
Newsracks
Gateway Electrical Improvements
Gateway Electrical Maintenance
South Entry Improvements
Consulting/Studies
Parking
Total Improvements
Outreach
Community Workshops
Total Outreach
Total Expense
Net Ordinary Income
Other Income/Expense
Retained Earnings (carry over)
Net Income
*New Budget Line Item
Budget Changes
Approved by Revised
Council FY 2018 Budget
2,400.00
2,400.00
120.00
120.00
15,600.00
15,600.00
1,000.00
1,000.00
19,120.00
19,120.00
10,000.00
15,000.00
1,000.00
0.00
5,000.00
10,000.00
1,000.00
1,000.00
5,000.00
4,020.00
5,000.00
5,000.00
45,469.00
45,469.00
72,469.00
80,489.00
1,000.00
1,000.00
1,000.00
1,000.00
237,929.00
257,229.00
-95,929.00 -115,229.00
95,929.00 115,229.00
0.00 0.00
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