The URL can be used to link to this page

Home My WebLink AboutSS2 - OC Drowning Prevention Task Force - PowerPoint[AM, W IKI* �. DROWNIN2 PREVENTION TASK FORCE The Orange County Drowning Prevention Task Force was formed in September 2015. It was a concept from the City of Irvine Council Members and the Orange County Fire Authority (OCFA) . Executive Board Chair- Rob Williams, Newport Beach Chief Lifeguard Vice Chair - Julie Lopiccolo, mother of drowning victim Secretary - Alexa Pratt, OCFA Finance and Legislation - Jay Barkman, OCFA Statistics and Educational Campaign - Amy Buch, OC Health Care Agency Public Outreach - Todd Spitzer, OC Supervisor, Third District Global YY. ' The World Health Organization estimates 372,000 fatal pj drownings worldwide occur each year. It is the 3rd leading cause of unintentional injury deaths accounting for 7% of all injury related deaths. Low and middle income countries account for over 90% of unintentional drowning deaths. j Mozambique is number one in drowning deaths per capita. (19.07 per 100,000) USA ranks 138 out of (1.34 per 100,000) 172 reporting countries. United Nations 774 Issues / Campaigns ,kr Global Issues Observances Sustainable Development Goals Climate Change UN and Sustainability Democracy Rule of Law Refugees and Migrants TOGETHER Global Health Crises Action to Counter Terrorism Victims of Terrorism Children and Armed Conflict UNITE to End Violence Against Women Prevention of Genocide and the ,a Responsibility to Protect The Rwanda Genocide The Holocaust The Question of Palestine Decolonization Messengers of Peace Preventing Sexual Exploitation and Abuse The Spotlight Initiative to Eliminate Violence Against Women and Girls ,3. United States ' The CDC reports that in the United States, 10 people die every day from unintentional drowning - over i , 3,600 annually. One in five drownings are children 14 and younger. For every one child that drowns, another five receive emergency department care for non-fatal submersion injuries. More than 50% of non-fatal drowning incidents treated in emergency rooms require further care t compared to 6% of all unintentional injuries. It is estimated that the U.S. spends $273 million each year in direct and indirect costs of drowning. California • A 2014 Red Cross survey found 54% of all Americans cannot swim or have basic swimming skills (100 yards ,1 continuously and tread water for 2 minutes) . • On average, there are 54 annual deaths, 34 of which are in pools (63%). • Alaska ranks first in drownings per capita (3.4 per 100,000). • California is 22nd (1.0 per 100,000). • The California Department of Development Services cares for 755 survivors of non-fatal drownings that require lifelong support. • Senate Bill 442 signed by Governor Brown in September. • In California, drowning is the leading cause of injury related deaths of children under the age of five. • On average, there are 54 annual deaths, 34 of which are in pools (63%). • Alaska ranks first in drownings per capita (3.4 per 100,000). • California is 22nd (1.0 per 100,000). • The California Department of Development Services cares for 755 survivors of non-fatal drownings that require lifelong support. • Senate Bill 442 signed by Governor Brown in September. Orange County Stats -Through October 22, 2017 Through October, 22, 2017 Total Incidents 87 Fatal Incidents 36 Non-fatal Incidents 51 .2UWNIN2 PRE'VENT12N WK F2R E 2016 Total Incidents 111 Fatal Incidents 41 Non-fatal Incidents 70 Age Group Breakdown 2017 Total Incidents Fatal Incidents Non -Fatal Incidents 0 - 4 Yr. Old Victims 33 4 29 5 - 14 Yr. Old Victims 7 1 6 15 - 19 Yr. Old Victims 3 1 2 20 - 34 Yr. Old Victims 7 4 3 35 - 64 Yr. Old Victims 22 13 9 65 + Yr. Old Victims 15 13 2 Total 87 36 51 Orange County Stats -Through October 22, 2017 Water Source Breakdown 2017 Backyard Pool/Spa 28 Community Pool/Spa 31 Ocean/Bay 16 Lake/Lagoon/Pond 1 River/Channel/Canal 1 Bathtub 10 Total 87 Precipitating Event 2017 Did not know how to swim 8 Intoxicated swimming 6 Lack of barriers 12 Lapse in supervision while swimming 13 Medical issue 10 Reliance on flotation device 7 Sudden unresponsiveness while in water 7 Suicide 2 Surf conditions exceed ability 6 Surfing accident 2 Swimming alone 4 Unknown 10 Total 87 NEWPORT BEACH • 2016 4 Fatal Drownings • 12 Non -Fatal Drownings MALE 9 FEMALE 3 SWIMMING POOL 2 SPA 1 OCEAN/BAY 9 • 2017 (through 10/22/2017) • 1 Fatal Drowning • 8 Non -Fatal Drownings MALE 3 FEMALE 5 SWIMMING POOL 2 OCEAN/BAY 6 0-4 YR. OLD VICTIMS 0 5-14 YR. OLD VICTIMS 2 15-19 YR. OLD VICTIMS 2 20-34 YR. OLD VICTIMS 5 35-64 YR. OLD VICTIMS 3 65+ YR. OLD VICTIMS 0 0-4 YR. OLD VICTIMS 1 5-14 YR. OLD VICTIMS 1 15-19 YR. OLD VICTIMS 3 20-34 YR. OLD VICTIMS 2 35-64 YR. OLD VICTIMS 1 65+ YR. OLD VICTIMS 0 2017 Campaign Finances Buena Park $10,000 Cypress $5,000 Dana Point $5,000 Garden Grove $5,000 Huntington Beach $5,000 Irvine $25,000 Laguna Hills $5,000 Laguna Niguel $5,000 Lake Forest $5,000 Mission Viejo $5,000 Newport Beach $5,000 OC Professional Firefighters $5,000 Orange County Fire Authority $25,000 San Clemente $5,000 Seal Beach $5,000 Tustin $5,000 Yorba Linda $5,000 2017 Tota I * *Matched by Orange County $130,000 A total of $260,000 was raised from partners and matching funding from the County. 2017 Campaign Finances Expenses and Support Total expenses are $256.,591 and include: • Campaign Development and All Placements $ 251,307 • Additional Facebook Ads $ 400 • Outreach materials It Only Takes Seconds to Drown. Urowning is the lending cause of accidental death in kids under five in DC. Always, watch your child around wrater. Bus AdvertisingBuy May 22, 2017 - September 10, 2017 (16 weeks) 0 1,L IL e—I Drowning Prevention Public Awareness Media Campaign 3345 LT— pit Ansal�c u�rp �] aaCC ep flindayr c •fia _ l;1S i1duk7i lj"A es C650 Er" I µ'11011 difi.141,� �� kF�%�' Ju51?�,Jeltrsn,w�u�caus�l9>lrxnhngam�naarcl Cun[lai� d: Qfil Cc ra:l� ar'n. � �, ^1 i'1., Nw1ca nade sole. �_, IM b ITOM rel 0 ko *I* PARENTS & CAREGIVERS WITH KIDS UNDER 5 For Campaign Period: May 22, 2017 — September4, 2017 nn 2,767,815 4,772 185,608 Total Impressions Total Clicks Active FB Views ADULTS 50+ For Campaign Period: July I — September4, 2017 nn 1,469,901 6,996 118,344 Total Impressions Total Clicks Active FB Views ---------------------- - OCBSNMyork Y,.rVIM Op 0 INIAMEA) 40OF Phi SWIM 40of k,w. V— tP& I h I cumfm.�" tw.— r— 91,1 NM ftop Lew VMV& PMINAVING M 4 1, .,4 Phi SWIM 40of 6'136- 91,1 NM ftop .162 941 IN WAVC 4 1, .,4 Di e PARENTS & CAREGIVERS WITH KIDS UNDER 5 For Campaign Period: Ally 1, 2017 — September 4, 2017 O 11757,430 5,198 84,474 Total Impressions Total Clicks Reach --------------------------------------------------------- ADULTS 50+ For Campaign Period: July I — September4, 2017 0 1,403, 519 7,994 103,376 Total Irnpressions Total Clicks Reach ----------- —M . - ; Pandora'' •l; Intervention January February March April May June July August September October November December Total 757 1,877 9,360 6,757 10,654 42,665 84,455 42,295 23,743 7,444 1,070 988 Preventitive Action (0.33%) (0.81%) (4.03%) (2.91%) (4.59%) (18.38%) (36.39%) (18.23%) (10.23%) (3.21%) (0.46%) (0,43%1232,065 1,369 2,468 6,139 7,284 9,499 26,087 381111 23,095 12,366 5,182 2,319 2,553 Public Contact (1%) (1,81%) (4.5%) (5.34%) (6.96%) (19.12%) (27.93%) (16.92%) (9.06%) (3.8%) (1.7%) (1.87%) 136,472 0 2 183 235 1,881 4,547 9,121 7,592 2,762 1,280 28 1 Surfer Warning (0%) (0.01%) (0.66%) (0.85%) (6.81%) (16,46%) (33.01%) (27.48%) (10%) (4,63%) (0.1%) (0%) 27,632 392 620 921 888 1,014 2,339 3,021 11954 1,178 815 679 530 Other Intervention (2.73%) (4.32%) (6.42%) (6.19%) (7.07%) (16.3%) (21.05%) (13.62%) (8.21%) (5.68%) (4.73%) (3.69%) 14,351 4 31 408 206 189 1,255 2,602 1,834 1,089 409 12 7 Rescue (0.05%) (0.39%) (5.07%) (2.56%) (2.35%) (15.6%) (32.34%) (22.79%) (13.53%) (5.08%) (0.15%) (0.09%) 81046 25 79 177 229 192 714 1,147 882 304 156 58 23 First Aid (0.63%) (1.98%) (4.44%) (5.75%) (4,82%) (17.91%) (28.78%) (22.13%) (7.63%) (3.91%) (1.46%) (0.58%) 3,986 11 21 27 32 30 74 129 85 43 46 13 8 Major Medical Event (2.12%) (4.05%) (5.2%) (6.17%) (5.18%) (14.26%) (24.86%) (16.38%) (8,29%) (8.86%) (2.5%) (1,54%) 519 2,5581 51098 17,215 15,631 23,459 77,681 138,586 77,737 41,485 15,332 41179 41110 Event Total &0.6% ",(A!2%) (4.07%) (3.69%) (5.54%) (18.36%) (32.76%) (18.37%) (9,81%) (3.62%) (0,99%) (0,97%) 423,011 32.26% 6.53% 3.39% 1.90% 0.94% 0.12% NEWPORT BEACH `�"Junior Lifeguards • Train 1,350 (1,100 residents) in open water safety • CPR in the Schools - Presentations •Recreation & Senior Services • Swim Lesson Attendance Marian Bergeson A uatic Center 2016 2017 Parent & Me 35 57 Pre School 68 80 Level 1 21 41 8000 7000 6000 5000 4000 3000 2000 1000 0 Level 2 55 48 Level 64 42 Private 146 183 Site Enrollment 389 451 Newport Harbor High School 2016 2017 Parent & Me 70 87 Pre School 109 79 Level 1 74 65 Level 2 73 61 Level 60 39 . Level4 34 52 Level 5 12 118 21 122 Private Site Enrollment 550 526 2016 2017 Combined Enrollment 939 977 Lap Swim Attendance Numbers Yearly Attendance (2017 in progress) 2013 2014 2015 2016 2017 Orange County DROWNING PREVENTION TASK FQ �! 2018 GOALS • Membership from all Orange County Cities • More involvement from community organizations • Curriculum Development • Consistent Messaging • Website/Social Media •Public Safety Campaign: Parent and Caregiver Education cdrowningprevention.com