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HomeMy WebLinkAbout2007-03-28 Agendafile:///F:/Apps/WEBDATA/Internet/EconomicDevelopmentCommitteeAgendas/2007/ag03-28-07.htm SSW PO T F CITY OF NEWPORT BEACH cit_ oRA ECONOMIC DEVELOPMENT COMMITTEE AGENDA MEETING DATE: Wednesday, March 28, 2007 TIME: 8:00-9:00 A.M. Please arrive 5 min. prior PLACE: City of Newport Beach Council Chambers Roll Call and Introductions CONSENT CALENDAR (All matters listed under CONSENT CALENDAR are considered to be routine and will all be approved by one motion in the form listed below. The EDC members have received detailed staff reports on each of the items recommending an action. There will be no separate discussion of these items prior to the time the Committee votes on the motion unless members of the Committee, staff, or the public request specific items to be discussed and/or removed from the Consent Calendar for separate action.) 1. Approval of Minutes of February 21, 2007 & Progress Report (Attachments) (Attachments) (Attachments) ITEMS REMOVED FROM THE CONSENT CALENDAR UPDATES AND ANNOUNCEMENTS DISCUSSION ITEMS 1. 2007 Newport Beach Film Festival — Gregg Schwenk, NBFF Director 2. Parking Management Opportunities Discussion (Continued) 3. EQAC Representative's Report ITEMS FOR A FUTURE AGENDA PUBLIC COMMENTS ADJOURNMENT NEXT EXECUTIVE COMMITTEE MEETING: Wednesday, April 4, 2006 8:00 A.M. — NEWPORT BEACH CHAMBER OF COMMERCE Page 1 file:IlIF:/Apps/WEBDATAIInternet/EconomicDevelopmentCommitteeAgendas/2007/ag03-28-07.htm NEXT REGULAR MEETING: Wednesday, April 18, 2006 8:00-9:00 A.M. — CITY COUNCIL CHAMBERS Page 2 Newport Beach's parking requirements Religious assembly Clubs & lodges Funeral services Restaurant Nail salon 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 11,000 Square feet of building and required parking Building area ■ Parking area Two Aspects of Parking Requirements 1. For a new building, parking requirements determine the number of spaces a developer must supply. 2. For an existing building, parking requirements limit the uses a city will allow. Cruising for Parking Suppose you want to park for 1 hour Curb parking is 50¢ an hour. Off-street parking is $4.50 an hour. How long would you be willing to cruise for curb parking rather than pay the higher price for off-street parking? TWENTIETH CENTURY CRUISING Share of Average traffic search Year City cruising time (percent) (minutes) 1927 Detroit (1) 19% 1927 Detroit (2) 34% 1933 Washington 8.0 1960 New Haven 17% 1965 London (1) 6.1 1965 London (2) 3.5 1965 London (3) 3.6 1977 Freiburg 74% 6.0 1984 Jerusalem 9.0 1985 Cambridge 30% 11.5 1993 Cape Town 12.2 1993 New York (1) 8% 7.9 1993 New York (2) 10.2 1993 New York (3) 13.9 1997 San Franciscc 6.5 2001 Sydney 6.5 Average 30% 8.1 ROUTES OF CERTAIN CRUISING VEHICLES IN THE VICINITY OF CICERO, MILWAUKEE, AND IRVING PARK CONSTRUCTED FROM OBSERVATIONS MADE ON THE SIX APPROACHES TO THE INTERSECTION OF THESE STREETS 7:00 P.M, TO' 9:30 PM -THURSDAY, MARCH 30, 1939 OBSERVED 6 TIMES OBSERVED 6 TIMES OBSERVED 7 TIMES OBSERVED 9 TIMES -EGENe — FeINi' OF OBSERW GN IRVING MAN OBSERVED B TIMES OBSERVED I I TIMES FrG,N the Regortt "A Plan ter ReUVe Tm& Coft"Rox in the NIM80 Para RvAo' 3GOPPsng Ca rm' A Sv"PY f,Y Civr of Cbic o, Chicago Motor Clab, Cbk go S'ar/aco Lioe,, 401il 1939 FIGURE 4—Observed Routes of Cruising Vehicles 1, Hambiffqu Han-ftt 2, Maria's Restaurant 3, Vrttum 4, AcapLdm Restfant # 11- �0 aE--�3 M rr_r:1rl0«l SEARCH TIME FOR CURB PARKING IN WESTWOOD VILLAGE Price of Search time (minutes) curb Acapulco Hamburger Mario's Westwood Hour parking Restaurant Hamlet Restaurant Playhouse Average 4pm-5pm $0.50 6.6 5.7 5.4 7.2 6.2 5pm-6pm $0.50 7.6 6.8 7.6 9.0 7.8 6pm-7pm $0.00 8.7 9.8 8.5 10.6 9.4 7pm-8pm $0.00 8.3 9.2 10.0 11.1 9.7 Average 7.8 7.9 7.9 9.5 8.3 Note: Cruising times are the average of 10 observations at each site during each hour The price of curb parking was 50 cents per hour before 6pm, and free after 6pm. The price of off-street parking was $1 per hour before 6pm, and $2 per entry after 6pm 12 10 a $ a 6 4 2 0 Acapulco Hamburger lvlano's Westwood Average Restaurant Hamlet Restaurant playhouse El 4pm-5pm FM 5pm-6pm 6pm-7pm ■ 7pm-8pm 10 E:l 3 0 2 0 Figure 14-2 Curb Space Occupancy Rates and Search Times 0% 10% 20% 30% 40% 50% 60% 70% Curb Space Occupancy Rate 40 80% 90% 100% ,ZI00% v 90% 11,80% 70% 60% 50% 40% 30% p 20% 10% 0% Figure 14-3 Curb Space Occupancy Rates and Share of Traffic Cruising L: • 0% 10% 20% 30% 40% 50% 60% 70% Curb space occupancy rate (percent) • • • 80% 90% 100% TABLE 14-2 A DAY OF CRUISING IN WESTWOOD VILLAGE Average Parking Search Total Cruising Cruising Total search turnover time per search distance distance cruising time per meter meter time per parking per meter distance Hour (minutes) (cars) (minutes) (hours) (VMT) (VMT) (VMT) (1) (2) (3) (4)=(2)x(3, (5) (6) (7)=(3)x(6) (8)=(7)x47( 8am-9am 0.0 1.9 0.0 0 0.0 0.0 0 9am-10am 0.0 2.3 0.0 0 0.0 0.0 0 10am-1 l am 0.9 1.2 1.1 8 0.2 0.2 113 Ilam -noon 2.0 2.1 4.2 33 0.3 0.6 296 noon-lpm 4.4 1.5 6.6 52 0.6 0.9 423 1pm-2pm 3.5 1.8 6.3 49 0.4 0.7 338 2pm-3pm 4.1 1.4 5.7 45 0.5 0.7 329 3pm-4pm 3.4 1.0 3.4 27 0.5 0.5 235 4pm-5pm 6.2 1.2 7.4 58 0.9 1.1 508 5pm-6pm 7.7 1.3 10.0 78 1.2 1.6 733 6pm-7pm 9.4 0.3 2.8 22 1.4 0.4 197 7pm-8pm 9.7 0.7 6.8 53 1.4 1.0 461 Average 3.3 1.4 4.5 35 0.5 0.6 303 Total -- 17 54 426 -- 7.7 39633 Cruising creates excess vehicle travel 1. It takes 3 minutes to find a curb space, and the turnover rate is 10 cars per space per day. 2. Cruising 3 minutes for parking at a curb space 10 times a day creates 30 vehicle -minutes of travel per curb space per day. 3. Cruising for 30 minutes at 10 miles an hour creates 5 VMT per curb space per day. 4. Cruising 5 VMT a day for 500 spaces creates 2,500VMT per day. 5. Cruising 2,500 VMT a day for 365 days creates 912,500 VMT per year. How far is 912,500 VMT? • 36 trips around the earth (25,000 miles) • 2 round trips to the moon (239,000 miles) • At 10 miles an hour, it would take one person 10 years, 24 hours a day, to drive 912,500 miles. Redwood City parking ordinance To accomplish the goal of managing the supply of parking and to make it reasonably available when and where needed, a target occupancy rate of eighty-five percent (85%) is hereby established. The Parking Manager shall survey the average occupancy for each parking area in the Downtown Meter Zone that has parking meters. Based on the survey results, the Parking Manager shall adjust the rates up or down in twenty-five cent ($0.25) intervals to seek to achieve the target occupancy rate. Revenues generated from on -street and off-street parking within the Downtown Meter Zone boundaries shall be accounted for separately from other City funds and may be used only ...within or for the benefit of the Downtown Core Meter Zone. Underpriced curb parking All curb spaces occupied a a Cruising for parking Average search time = 3.3 minutes Right -priced curb parking I of 8 curb spaces vacant No cruising Average search time = 0 In -vehicle parking meter '�''�k��l��f� 1.�.S�d'�d � ,^t' t +c �,a s�� � � ��F as x�� �� r aGu s � �\ ; t �s �.+ t a �y *3 —�� r R +4 ig �" s� s va r+(%�\ r ;.,�s�r4yn � yctl€4 �r5� � � t�<�t coy �t4a� ij s a,+a ,rc3.- .. ..r ....'�, f7 '�+i. <. ; .�' � 1.. rn�sjtif. � $� P=vss d,A n ., to ��_ ., [en.. L I <t ... Parking space occupancy and payment rates in San Francisco 1 ij[Y iN 3TMeteredHaufs k�t I :i 7 11 1 �. Qceupaecy Dwing C3r Metered Hours D : I 14 fi. —fid Hem Q54 y #.9�5 TLe Wed Thu fel ilaT OM Toll schedule on I-15 Express Lanes in San Diego $9.5@ 8 76 Toll Schedules 9:45s,w j ewa ,w ( oww 17Aaraa 1 7:30�aza 1 sma:aa_I axgm Ea_ao.sr_oa 5!346:06 1 &W -6.-v Toll schedule on SR 91 Express Lanes in Orange County $ran T011 Schedule WWbnund fffe 2 s Au sa �b k' ^:vPa of tew f6 m TU w Th F Seal f Turning Small Change into Big Changes 1978 Plan For Old Pasadena "The area's been going downhill for years." "It's a bunch of dirty old buildings." "It's filthy." "It's Pasadena's sick child." "The area is unsafe." Old Pasadena Now �2 � � \! mij• = 9I IM, .y .: z' a r z .� � � y aa«\ :� y»r& . a ( \.3mj d' 2 f a.' _vHskS:�JEC�Lo, �?��a'�:.aw'E Pasadena Retail Sales Tax Revenue $2,500,000 $2,000,000 ami —®.—Old Pasadena $1,500,000 --w—Playhouse District H$1,000,000 Plaza Pasadena South Lake $500,000 - CO $0- 1989 1991 1993 1995 1997 1999 Year "The only reason meters went into Old Pasadena in the first place was because the city agreed all the money would stay in Old Pasadena. We've come a long way. This might seem silly to some people, but if not for our parking meters, its hard to imagine that we'd have the kind of success we're enjoying. They've made a huge difference. At first it was a struggle to get people to agree with the meters. But when we figured out that the money would stay here, that the money would be used to improve the amenities, it was an easy sell." Marilyn Buchanan, Chair, Old Pasadena Parking Meter Zone Advisory Board "This place, it's perfect, really. They've kept the buildings and the streets well. That makes it so attractive. People are walking around because they like the way it looks and feels. It's something you just don't see in Los Angeles. As a driver, I don't mind paying more for what you have here. I tell you what: For this, I will pay." Shopper interviewed by Los Angeles Times San Francisco Parking Meter Revenues FY 2006- E 207 No. I Hourly [ Average R Teel Total 'iParkingliParkingi Revenue jg�l collected projected Parking Zone j Meters ? Ree Collected Hers 1 2004-2005 2005-2006 (b) (c) per meter, ? (,4)/(c) per day (d) Zone 1- Downtown 29989 $3.E19 $2.61; 0.871 $1,,805,522';$2,222,489 Core Zone 2 — Ring ground. E 4,302; $2.601 $3.521 1.41j $3,644,226, Downtown ire $4,707,810 Zone 3 — Outlying 6 14,591 $1.50 $4.411 � E . .9 $13,724,757; Commercial Areas � � i $19,828,635 Zone 4 —Fisherman's € 474s $2.501 $5.591 2.21, $711,506 $916,015 Wharf Subtotal 22,347. Off-street Meters 666 $2.001 $4.551 2.28; 837,7861 1,103,326 Total 23 01.2! 1 $ 20t7 791 28 7785275 Payment rates at parking meters k@©` ours 0 Z UUMM Occupancy During 40% Metered Hours o 20% Pald Hours _ I Tue I Wed i Thu I Fri I sat I Sun City of Santa Monica Parking Garages and Beach Parking Dots Suit , Jwi 21, 200 t , L Available ri aces at 3-46-52 PM Parking Increment Finance 1. The City continues to receive the current meter revenue. 2. The City splits any increases in meter revenue with the meter district. 3. The revenue stream creates a local incentive to increase the number of meters, the meter rates, the hours of meter operation, and enforcement. 4. Both the neighborhood and the City get new revenue Parking Benefit Districts Parking permits for residents Paid parking for nonresidents Revenue returned for added public investments in the neighborhood Sidewalk repairs, street trees, underground utilities. ► �;11 w. < I: Do parked cars line the streets in your neighborhood during the day due to non-residents driving into your neighborhood to find parking? This is commonly referred to as spillover parking. Spillover occurs in residential neighborhoods near areas with a limited parking supply, such as retail corridors, educational facilities and park and ride centers, on July 28, 2005 the City Council approved the Parking Benefit District Pilot Program to offer neighborhoods a new tool to control the spillover parking, Neighborhood concerns about "spillover" parking vary. Some residents are concerned about their inability to find parking for themselves or their visitors. For others, it's a concern that public safety vehicles cannot pass two lanes of parked vehicles on the street or that parking on the street reduces the attractiveness of the neighborhood. The spillover parking problem becomes an opportunity with the establishment of a Parking Benefit District. A Parking Benefit District is created by metering the on -street parking (either with pay stations on the periphery of the neighborhood or with the traditional parking meters) and dedicating the revenue, less City expenses for maintenance and enforcement, towards improvements in the neighborhood that promote walking, cycling and transit use, such as sidewalks, curb ramps, and bicycle lanes. In addition, to encourage drivers to consider other ways to reach their destination without driving and parking in the neighborhood, parking meters will inform drivers of alternative ways to reach their destination, Charging for parking and promoting alternatives should help reduce the number of people parking in the neighborhood, but for those that do park and pay the meter, the neighborhood benefits, If you want to: Reduce unnecessary vehicle travel Reduce traffic congestion Reduce air pollution Reduce energy waste Reduce greenhouse gas emissions Improve neighborhood public services And do all this quickly GET THE PRICE OF CURB PARKING RIGHT SPEND THE REVENUE FOR LOCAL PUBLIC SERVICES Redwood City parking ordinance To accomplish the goal of managing the supply of parking and to make it reasonably available when and where needed, a target occupancy rate of eighty-five percent (85%) is hereby established. The Parking Manager shall survey the average occupancy for each parking area in the Downtown Meter Zone that has parking meters. Based on the survey results, the Parking Manager shall adjust the rates up or down in twenty-five cent ($0.25) intervals to seek to achieve the target occupancy rate. Revenues generated from on -street and off-street parking within the Downtown Meter Zone boundaries shall be accounted for separately from other City funds and may be used only ...within or for the benefit of the Downtown Core Meter Zone. "Benchmark data reports Page 1 of 2 BID ADMINISTRATION BID Administration and BIDS/Consultant Continue to work on updating Ongoing support for BID 01 Coordination Trimble and coordinating the collection activities. Action Plan. CC PH 4/24. Housing Administration process for all BIDS. Monitoring existing affordable Searching for new affordable Balboa Village BID Trimble Balboa Inn expansion nearly Next meeting 04/10. 01 complete. Owner resolved a number of units to affordable Strategic Planning Subcommittee / parking lot lighting issue. BID status. C Wood/Berger/Trimble met on 3/13. to subcommittee April 24. Corona del Mar BID Berger January meeting held 03/22. Next BID meeting is Annual 01 Marketing Berger entrance signs in final package Meeting, 04/18, at Sherman prep for bidding. Gardens at 5:30 PM Marine Avenue BID Berger January meeting held 03/15. Next BID meeting 04/19. 01 Restaurant Association BID Trimble Review of Restaurant Week Next BID meeting 3/28. 01 successes and challenges. COMMUNITY DEVELOPMENT ADMINISTRATION Balboa Village Streetscape — CDBG Administration Trimble/Consultant Public Service grant applications Working on draft of FY07-08 O property owners complete reviewed for FY07-08. Action Plan. CC PH 4/24. Housing Administration Trimble/Lepo Monitoring existing affordable Searching for new affordable Q Consultant housing units resulted in return of housing sites. Planning Dept. a number of units to affordable Strategic Planning Subcommittee / ED Strategic Plan draft to CC at status. C BALBOA PENINSULA Balboa Village Streetscape — Stein/Trimble Phase III complete. Removal of utility poles as Phase III Improvements Plan property owners complete this summer. hook ups on private property. CORONA DEL MAR Corona del Mar Vision Plan Berger Phase 2 median improvement Phase 2 median improvements 01 Improvements Plan project discussions with PW Dept. this summer. Laser crosswalk completed. discussion underway. MARINE AVENUE Marine Avenue Public Berger None Park Avenue Bridge seismic 01 Improvements Plan Building Dept. Land Rover retrofit / replacement project project underway. Lamborghini discussion underway. MARINER'S MILE Mariner's Mile BOA Murrel/Berger Meeting held 03/14. Next meeting to be held 01 Building Dept. Land Rover 04/11. Further discussion of project underway. Lamborghini safety lighting project, and dealership plans under review by utilities undergrounding EDC ACTIVITIES Attraction and Retention EDC staff Sterling BMW plan check in C Building Dept. Land Rover project underway. Lamborghini dealership plans under review by Planning Dept. Strategic Planning Subcommittee / ED Strategic Plan draft to CC at ED Strategic Plan draft back C Wood/Berger/Trimble Study Session Feb 27. to subcommittee April 24. Image Enhancement & Subcommittee / Wayfinding & Directional Re -facing of Peninsula Marketing Berger entrance signs in final package directional signs. prep for bidding. "http://www.city. newport-beach.ca. us/EconomicDevelopmentCommitteeAgendas/2007/... 12/15/2008 "Benchmark data reports Page 2 of 2 1 1 1 1 1 "http://www.city.newport-beach.ca.us/EconomicDevelopmentCommitteeAgendas/2007/... 12/15/2008