HomeMy WebLinkAboutSS3 - NB & Company/ Visit NB Annual Report - PowerPoint2018 ANNUAL REPORT
NEWPORT BEACH CITY COUNCIL
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July 24, 2018
Item No. SS3
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& COMPANY
Debbie snavely
CHAIRPERSON
GENERAL MANAGER
MARRIOTT NEWPORT BEACH HOTEL 8t SPA
EXECUTIVE COMMITTEE & BOARD OF DIRECTORS
Joe Adams Charles Cho
EXECUTIVE COMMITTEE Discovery Cube/OceanQuest Newport Beach Marriott Bayview
Chair: Debbie Snavely
Newport Beach Marriott Hotel Et Spa
Vice Chair: Homer Bludau
Former City Manager, Newport Beach
Treasurer: Candace Bisconte
ACCESS Destination Services
Secretary: Linda M. Beimfohr
Hornblower Cruises Et Events
Sam El-Rabaa
Balboa Bay Resort
Russ Kline
American Express
Doug Wood
Newport Beach City Appointee
David Beek
Island Marine Fuel
Adam Beer
Lido House
Tom Clearwater
Hyatt Regency John Wayne Airport,
Newport Beach
Tom Donovan
The Resort at Pelican Hill
Andrea Fairchild
Athlete2Enterprise, Inc.
Brian Keys
Renaissance Newport Beach
Dennis Kuhl
Los Angeles Angels of Anaheim
Chief Jon Lewis
Newport Beach Police Department
Dan Matusiewicz
City of Newport Beach
Sid Ramani
Hyatt Regency Newport Beach
Steve Rosansky
The Chamber Newport Beach
Gregg Schwenk
Newport Beach Film Festival
Michael Gelfand
Newport Dunes Waterfront Resort
Tanya Thomas
Fashion Island
Ron Schwartz
Muldoon's Irish Pub
Joe Stapleton
Spinnaker Investment Group
Gerard Widder
Fashion Island Hotel Newport Beach
ort
At EACH
& COMPANY
GARY SHERWIN
PRESIDENT AND CEO
=r
NEWPORT BEACH Et COMPANY ��
VISIT NEWPORT BEACH
LEISURE MARKETING
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INTERNATIONAL MARKETING
Source: Destination Analysts, Inc., San Francisco
UNITED
KINGDOM
MIDDLE EAST
CHINA
UK CAMPAIGN AND HONOURS AWARDS
NEWPORT BEACH
FILM FESTIVAL
U K HONOURS
VIS�.Je
Qy'
CH
CALIFORNIA
lAooriTIETY
ALIILIIIF =In :�:go] 0Kell IN
2015 "IMITATION GAME"
02 C
a: K
2016 "BROOKLYN"
$s ,a
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2017 "I, DANIEL BLAKE"
L 1
I, DANIEL BLAKE
Outstanding Achievement To
Global Cinema f
.dW
j`•
2018 "DARKEST HOUR"
BLOW-DRY
BAR MEDIA
DAY
MCLAREN
SHOWROOM
RAVEL-TRAD
EVENT
r
0
RADIO
VISIT
NEWPORT
BEACH
VARIETY
RADIO
DAY
10
NEWPORT BEACH
FILM FESTIVAL
UK HONOURS
�rlrt
x ARIETY
FRI SAT
�;: �•
HMV
IN-STORE
' ACTIVATION
& ONLINE
CONTEST
ilI
2019 EVENT
SITE VISITS
BRITISH ACADEMY
FILM AWARDS
PLW tEOVAL
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4THANNUAL U.K. HONOURS RESULTS
NEWPORT
BEACH
FILM
FESTIVAL
U K HONOU RS
'VISIT ,,e.,�/� ort
/��B'EACH VNETY
CALIFORNIA
ONLY
DESTINATION
WITH
THREE
'VARIETY
10
TO WATCH'
AWARD
PROGRAMS
NEWPORT BEACH
FILM FESTIVAL
%VISIT e1N ort
G� EACH
CALIFORNIA
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Brand Promise
Newport Beach is an Orange County
coastal fantasyland that represents a "taste of the perfect life,"
a place where visitors can experience
a friendly, sophisticated, aspirational lifestyle
that permits them to escape from daily reality.
Comprised of a collection of unique islands and neighborhoods
that form their own distinct character, the destination offers a
combination of affluence, quaintness, casual glamour
and attention to detail.
Coupled with the manmade and natural beauty of the destination,
this is the place that allows the visitor to relax and recreate
the dream of what can be.
:1 .1 PLACE wx[e[
BLENL EVERs0 rASr EFULLV.
Enel.ent�ng e,p.rl.ne..- E.quiul.l,.eepe., ��/ F�
V.Jimel.d pea.�b'il�l�es, �`ITk A C H
IOURNEY WILL NRYONP. Vi�xN.+Fo•i B..=�•om
DESTINATION Brand ADVERTISING
n ur � rIM- a+qui
IN— IS A PLACE wpeF[
OFr ALONO FAMOUSLY-
UnI'iin i.a pu—hil4i-
JoyRxEI WFLL a[YOxe
TNFRF IS A PLACE wxLe[
BALANCE ONE ANOTHER BRILLIANTLY.
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Enchanting experiences, Exquisite escapes, Ort
Unlimited possibilities.
JOURNEY WELL BEYOND. Vi.1—p—B...k—
THERE IS A PLACE WHERE
TOGETHERNESS
SETS ITSELF SUPERBLY APART.
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Enchanting experiences.
Exquisite escapes.
Unlimited possibilities.
JOURNEY
W E L L
BEYOND.
TIT Vcwort
�ACH
CALIFORNIA
VisitNewportBeach.com
Enchanting experiences.
• 5�okGS
Exquisite escapes.
��.'• +� Unlimited possibilities.
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TOURNEY
•�r• r' — WELL
rI BEYOND.
•� 001,140
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• • - - CALIFORNIA
•
• ••' VisitNewportBeach.com
THERE 15 A PLACE WHERE
ROMANCE AND ADVENTURE
SHARE THE SAME PASSION.
Enchanting experiences.
Exquisite escapes.
Unlimited possibilities.
JOURNEY
W E L L
BEYOND.
vIsIt �ew//��ort
!( EACH
CALIFORNIA
VisitNewportBeach.com
THERE IS A PLACE WHERE
LAID BACK AND LUXE
ARE EQUALLY ALLURING.
Video
For Item No. SS3
For the July 24, 2018
City Council Meeting
Can be viewed as part of the Council Meeting Video
on the City Website
LEISURE MARKETING PERFORMANCE
M
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*Spring Leisure Campaign Results Due 8/15/18
2018
TRIPS
4
�** °FORECAST
T
2.1%
TRAVEL PATTERNS - CALIFORNIA
-WIlbo
T&
Source: Visit California, Tourism Economics
CALIFORNIA
TOURISM 2017
2018
SPENDING
FORECAST
% T 4.8%
AVERAGE DAILY HOTEL
ROOM RATE INCREASE
IN CALIFORNIA
INFAwil
HOTEL OCCUPANCY IN
CALIFORNIA
YOY OVERSEAS
VISITORS TO
NEWPORT BEACH & ORANGE COUNTY HOTEL ROOM
RATES
260
240
220
200
180
160
�r 140
0
Q 120
100
80
60
40
20
0
0
• $195.69
• $179.99
Year
Location
• M Newport Beach
•
$252.13 0 Orange County
0 $236.75 $243.55
• $227.34
$211.51
$163.54 5.4 0 $15.3
$147.73 $1 $150.82
• $138.86
$124.45 $130.99
$116.66
2010 2011 2012 2013 2014 2015
iiiiiiihimim
2016 2017
NEWPORT BEACH HOTEL OCCUPAN
RATE
Yea r
260
240
220
120
100
CY AND AVERAGE DAILY
2010 2011 2012 2013 2014 2015 2016 2017
Measure
100
. AOR
95
0 Ooc
40
85
80
75
n
c
70
A
U
10
a
65
60
55
50
45
Visit Newport Beach Group
Sales
-low
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JOURNEY WELL BEYOND.�r,�r^,� .
0
831000
ANNUAL ROOM NIGHT GOAL
AVERAGE BOOKING 254 TOTAL ROOMS
AVERAGE PEAK ROOMS 81
1!88t(52%) 171 (4s°�°)AVERAGE RATE$201.00
NSINESS REPEAT BUSINESS
Fq
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VISIT NEWPORT BEACH ROOM -NIGHT PRODUCTION
■ Goal ■Actual
Actual, 56,919
79,375
'7e
89,062
84,520
90,318
Ll
L�
297
MEETING BOOKINGS
84,520
MEETING ROOM NIGHTS
-�21,300,000
HOTEL ECONOMIC IMPACT
56,738,942
NEWPORT BEACH IMPACT
524%
TBID RETURN ON INVESTMENT
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u
351
MEETING BOOKINGS
90,318
MEETING ROOM NIGHTS
25,430,506
HOTEL ECONOMIC IMPACT
6239473790
NEWPORT BEACH IMPACT
749% j
TBID RETURN ON INVESTMENT _ J
VISIT NEWPORT BEACH, INC. TOTAL IMPACT
20.3%
*Spring Leisure Campaign Results Due 8/15/18
77
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& Company
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JOURNEY WELL BEYOND.�r•�r^,� .
THE HOLIDAYS
SHINE BRIGHTE
IN NEWPORT BEACH
_ ��l�I5TMA5
OPENING NIGHT GRAND MAIIISHA'L STARTINGAT
VICKI GUNVALSON LIDO ISLE AT 6c3a PM
ROD HPRNALHODRWNEGaPOAHGP�aNH,T DECEMBER 13-17
PARADE SPONSORS —
1
FIM
F
HOSTED BY THE NEWPORT BEACH CHAMBER OF COMMERCE
R
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OPENING NIGHT GRAND MARGMAL
YI[K1 GDNV<LSON FROM"THE REAL HOUSEWIVESOFORANGECOUNTY"ANOFIREWORKS AU:ISPM
�/O NEWPORT BEP:6
HI�ISTMAS
'
STARTING AT LIDO ISLE AT 6:30PM
,; DECEMBER 13-17s 2017
BOAT PRIDE®
"� Christmas Boat Parade.com 1 949.729.4400
44r,7F-�l
ZSTMAS
GOAL' HAPAI)k:.
I
STARTING AT LIDO ISLE AT 6,3UPM
DECEMBER 13-17
WEDNESDAY,;iC'E' ER 13
6
1SPM FlREWORAS 0.TXEWPORT PIER
GRAND MARSHAL ACD GUNHOON FROM
'TXf RFALMWSEWIVES OFORNNGE CONNI/"
THURSDAY, DECEMBER 14
.RAND PARADE eEGINs
GRANOLIAR91LL5: HOMETOWN IGI
NEW POUIRWH POMCEOBICER NREFIGMEA,
Ann uReGARNog1NErFUF
FRIDAY, DECEMBER 15
GRANDPAR
GRRNRNMRIANMOR UN
CFMBRATEDHERFORMANCIAMBAY9AI)ORS MONTAGE!
5ATURDAY, DECEERDER 16
e.APM C -DE BEGINS
BMNO A0IRRIRLS� IA CHARGEPSCHEERLEAOERS
SUNDAY, DECEMBER I7
6 30P PARADE BEGINS
i 05FM FNEWORAS NT CALBOADIR
I—AFTER FRAME CONCWDUI
GRAND MARSHAM J5cTR NMAHAU BAND
SONG GIRLS
2016 NEW PORT BEACH
CHRISTMAS BOAT PARADE OFFICIAL PROGRAM
DECEMBER 14-17. -1 _
R,I 1
ALL-STAR #UDk 1
CELEBRATI
OPENING NIGKT GR NO MARGHAL'
MICKEY MOUSE FROM THE DISNEYLAND"- RESORT
GRAND—RSHALS FEATURED NIGH—
INAUGURAL CHARITY PARTNER
AMERICAN CHILDHOOD CANKER OROANI—ION
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Community MARKETING AGENCY
I IM 0 1 N
N=W PORT BEACH
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YOUR TABLE AWAITS. I
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sou CULINAas Jdl exeY
CINENI.COM rf=WPORTB:ACH
Community MARKETING AGENCY
WHERE LOCAL COLOR
SHARES LOCAL FLAVOR.
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NEWPORT BEACH
RESTAURANT
ASSOCIATION
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NEW TV PROGRAMMING
CULINARY JOURNEYS
10 -PART NEIGHBORHOOD SERIES
NEWPORT BEACH TALK
24 -SECONDS IN NEWPORT BEACH
Video
For Item No. SS3
For the July 24, 2018
City Council Meeting
Can be viewed as part of the Council Meeting Video
on the City Website
�1
U
TO KEEP NEWPORT BEACH GOVERNMENT
SERVICES FLOWING AT THE SAME LEVELS, IT$19139
WOULD COST EVERY NEWPORT BEACH
HOUSEHOLD AN ADDITIONAL...
TO KEEP THE NEWPORT BEACH
ECONOMY CHURNING AT THE SAME
LEVELS, IT WOULD COST EVERY
NEWPORT BEACH HOUSEHOLD AN
ADDITIONAL...
$43,922
Thank you
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