HomeMy WebLinkAbout06_Jaguar Landrover Auto Center Sign Program_PA2019-118 CITY OF NEWPORT BEACH
ZONING ADMINISTRATOR STAFF REPORT
September 26, 2019
°+<,FOR Agenda Item No. 6
SUBJECT: Jaguar and Land Rover Signage (PA2019-118)
• Comprehensive Sign Program No. CS2019-007
• Modification Permit No. MD2019-004
SITE LOCATION: 1540 Jamboree Road
APPLICANT: Megahertz Electric Signs
OWNER: Jamboree Road L.P. / FHC Corporation
PLANNER: Patrick Achis, Planning Technician
949-644-3237, pachis(a)newportbeachca.gov
LAND USE AND ZONING
• General Plan Land Use Plan Category: General Commercial (CG)
• Zoning District: PC 20 (Land Rover)
PROJECT SUMMARY
A request to update an existing comprehensive sign program for a recently remodeled
building occupied by two automotive dealerships. Included in the request is a modification
permit to allow an increase in overall sign area. If approved, this Comprehensive Sign
Program and Modification Permit would supersede Comprehensive Sign Program No.
CS2007-012 (PA2007-231) and Staff Approval No. SA2012-005 (PA2012-002).
The purpose of a comprehensive sign program is to integrate all of a project's signs. A
comprehensive sign program provides a means for the flexible application of sign
regulations for projects that require multiple signs in order to provide incentive and latitude
in the design and display of signs, and to achieve, not circumvent, the purpose of Newport
Beach Municipal Code (NBMC) Chapter 20.42.
The proposed program requires the following deviations from NBMC Chapter 20.42:
Comprehensive Sign Program
1. The installation of three wall signs on the primary frontage, where the Zoning
Code only allows one wall sign for each tenant;
2. The installation of wall signs outside the middle 50 percent of tenant frontages;
3. Proposed logo height of 3 feet, 6 inches on the Land Rover wall sign (Sign 2)
located on the primary frontage, where the Zoning Code allows for a maximum
sign logo height of 3 feet (16.66 percent increase);
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Jaguar and Land Rover Signage (PA2019-118)
Zoning Administrator, September 26, 2019
Page 2
4. Proposed number of four freestanding signs on one site, where the Zoning Code
allows a maximum of one freestanding sign per site;
5. Proposed height of one monument sign at 7 feet, 3 inches (Sign 6), where the
Zoning Code allows for a maximum monument sign height of 6 feet;
6. Proposed setbacks for freestanding signage near a driveway of 5 feet (Sign 4); 1
foot, six inches (Sign 6); and 2 feet (Sign 7), where the Zoning Code requires a
10-foot setback from driveways; and
7. Proposed addition of a customer promise sign type, where the Zoning Code
allows custom signage through a comprehensive sign program.
Modification Permit
1. Proposed sign area of 117 square feet for the Jaguar wall sign (Sign 1) and 148
square feet for the Land Rover wall sign (Sign 2), both located on the primary
frontage facing Jamboree Road. The Zoning Code allows a maximum of 75
square feet for wall signs located on the primary frontage (an increase of 56
percent for Sign 1 and 97.33 percent for Sign 2);
RECOMMENDATION
1) Conduct a public hearing;
2) Find this project exempt from the California Environmental Quality Act (CEQA)
pursuant to Section 15311 under Class 11 (Accessory Structures) of the CEQA
Guidelines, because it has no potential to have a significant effect on the
environment; and
3) Adopt Draft Zoning Administrator Resolution No. _ approving CS2019-007 and
MD2019-004 (Attachment No. ZA 1).
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Jaguar and Land Rover Signage (PA2019-118)
Zoning Administrator, September 26, 2019
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DISCUSSION
• The subject property measures approximately 93,130 square feet in area and is
located on Jamboree Road, immediately abutting the Newport Beach Police
Department. The site is zoned Land Rover (PC 20) and consists of automotive
dealers.
• A comprehensive sign program is required whenever three or more nonexempt
signs are proposed. The Zoning Administrator is the review authority for a
comprehensive sign program. He or she shall not approve an increase in sign
height by more than 20 percent above that allowed or an increase in sign area by
more than 30 percent above that allowed. Increases above the maximum limits,
such as those proposed by the applicant, may be allowed with the approval of a
modification permit.
• The Jaguar and Land Rover wall signs, located on the primary frontage of 1540
Jamboree Road, have a maximum proposed logo height of 3 feet, 6 inches and
sign area of up to 148 square feet. The proposed signs are intended to provide
legible signage to pedestrians and motorists traveling east on Jamboree Road and
additionally provide advance notice for maneuverability for those traveling west.
The logos are in scale with the 165-foot facade on which they are located and
complement the lettering of the wall sign.
• Given the width of the building fagade at 165 feet and the height of the building at
approximately 26 feet, 6 inches, staff believes the proposed number of signs, area,
and height are compatible with the overall massing and bulk of the building.
• Due to the width of the fagade and the several operators on site for 1540 Jamboree
Road, the location of wall signs within the middle 50 percent of the tenant frontage
is not practical.
• The addition of the customer promise sign (Sign 4, a custom sign type) helps the
automotive dealers convey the merits of their certified pre-owned program. The
sign is compatible with others proposed in this request - including size, height,
materials, and location - and will serve to strengthen brand value.
• If approved, this Comprehensive Sign Program and Modification Permit would
supersede Comprehensive Sign Program No. CS2007-012 (PA2007-231) and Staff
Approval No. SA2012-005 (PA2012-002).
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Jaguar and Land Rover Signage (PA2019-118)
Zoning Administrator, September 26, 2019
Page 4
ENVIRONMENTAL REVIEW
This project is exempt from the California Environmental Quality Act (CEQA) pursuant to
Section 15311 under Class 11 of the CEQA Guidelines, California Code of Regulations,
Title 14, Chapter 3, because it has no potential to have a significant effect on the
environment.
Class 11 includes construction or replacement of minor structures such as on-premise signs
accessory to (appurtenant to) existing commercial facilities. The proposed signage is
incidental and accessory to the principal commercial use of the property as automotive sales
and will not intensify or alter the use.
PUBLIC NOTICE
Notice of this application was published in the Daily Pilot, mailed to all owners of property
within 300 feet of the boundaries of the site (excluding intervening rights-of-way and
waterways), including the applicant, and posted on the subject property at least 10 days
before the scheduled hearing, consistent with the provisions of the Municipal Code.
Additionally, the item appeared on the agenda for this meeting, which was posted at City
Hall and on the City website.
APPEAL PERIOD:
An appeal or call for review may be filed with the Director of Community Development within
14 days following the date of action. For additional information on filing an appeal, contact
the Planning Division at 949-644-3200.
Prepared by::� f
6 �DA L W�
Patrick Achis
Planning Technician
BMZ/pa
Attachments: ZA 1 Draft Resolution
ZA 2 Vicinity Map
ZA 3 Applicant's Justification
ZA 4 Sign Matrix
ZA 5 Project Plans
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T
Attachment No. ZA 1
Draft Resolution
5
RESOLUTION NO. ZA2019-###
A RESOLUTION OF THE ZONING ADMINISTRATOR OF THE
CITY OF NEWPORT BEACH APPROVING COMPRHENSIVE
SIGN PROGRAM NO. CS2019-007 AND MODIFICATION PERMIT
NO. MD2019-004 FOR AN INCREASE IN SIGN AREA LOCATED
AT 1540 JAMBOREE ROAD (PA2019-118)
THE ZONING ADMINISTRATOR OF THE CITY OF NEWPORT BEACH HEREBY FINDS AS
FOLLOWS:
SECTION 1. STATEMENT OF FACTS.
1. An application was filed by Megahertz Electric Signs, with respect to property located at
1540 Jamboree Road, and legally described as Parcel No. 1 of Resubdivision No. 460
requesting approval of a comprehensive sign program and modification permit.
2. A request to update an existing comprehensive sign program for a recently remodeled
building occupied by two automotive dealerships. Included in the request is a modification
permit to allow an increase in overall sign area. If approved, this Comprehensive Sign
Program and Modification Permit would supersede Comprehensive Sign Program No.
CS2007-012 (PA2007-231) and Staff Approval No. SA2012-005 (PA2012-002).
The proposed requires the following deviations from Newport Beach Municipal Code
Chapter 20.42 (Sign Standards):
Comprehensive Sign Program
a) The installation of three wall signs on the primary frontage, where the Zoning Code
only allows one wall sign for each tenant;
b) The installation of wall signs outside the middle fifty(50) percent of tenant frontages;
c) Proposed logo height of 3 feet, 6 inches for the Land Rover wall sign (Sign 2) located
on the primary frontage. The Zoning Code allows for a maximum sign logo height of
3 feet (16.66 percent increase);
d) Proposed number of four freestanding signs on one site, where the Zoning Code
allows a maximum of one freestanding sign per site.
e) Proposed height of one monument sign at 7 feet, 3 inches (Sign 6), where the
Zoning Code allows for a maximum height of 6 feet;
f) Proposed setback for freestanding signs near a driveway of 5 feet (Sign 4); 1 foot,
six inches (Sign 6); and 2 feet (Sign 7), where the Zoning Code requires a 10-foot
setback from driveways; and
Zoning Administrator Resolution No. ZA2019-###
Page 2 of 10
g) Proposed addition of a customer promise sign type, where the Zoning Code allows
custom signage through a comprehensive sign program.
Modification Permit
a) Proposed sign area of 117 square feet for the Jaguar wall sign (Sign 1) and 148
square feet for the Land Rover wall sign (Sign 2), both located on the primary
frontage facing Jamboree Road. The Zoning Code allows a maximum of 75 square
feet for wall signs located on the primary frontage (an increase of 56 percent for Sign
1 and 97.33 percent for Sign 2);
3. The subject property is designated General Commercial (CG) by the General Plan Land
Use Element and is located within the Land Rover (PC 20) Zoning District.
4. The subject property is not located within the coastal zone; therefore, a coastal
development permit is not required.
5. A public hearing was held on September 26, 2019, in the Corona del Mar Conference
Room (Bay E-1 st Floor) at 100 Civic Center Drive, Newport Beach. A notice of time, place
and purpose of the hearing was given in accordance with the Newport Beach Municipal
Code. Evidence, both written and oral, was presented to, and considered by, the Zoning
Administrator at this hearing.
SECTION 2. CALIFORNIA ENVIRONMENTAL QUALITY ACT DETERMINATION.
1. This project is exempt from the California Environmental Quality Act (CEQA) pursuant to
Section 15311 under Class 11 of the CEQA Guidelines, California Code of Regulations,
Title 14, Chapter 3, because it has no potential to have a significant effect on the
environment.
2. Class 11 includes construction or replacement of minor structures such as on-premise
signs accessory to (appurtenant to) existing commercial facilities. The proposed sign is
incidental and accessory to the automotive dealer use of the property and will not intensify
or alter the use.
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Zoning Administrator Resolution No. ZA2019-###
Page 3 of 10
SECTION 3. REQUIRED FINDINGS.
Comprehensive Sign Program
Pursuant to Newport Beach Municipal Code (NBMC) Section 20.42.120 (Comprehensive Sign
Program), the comprehensive sign program allows for an increase in sign height by twenty (20)
percent above that allowed and an increase in sign area by thirty (30) percent above that
allowed. The program shall comply with the standards of the Zoning Code, except that
deviations are allowed with regard to sign area, total number, location, and/or height of signs.
In accordance with NBMC Section 20.42.120, the following findings and facts in support of
such findings are set forth:
Finding:
A. The proposed sign program shall comply with the purpose and intent of this Chapter
(Chapter 20.421, any adopted sign design guidelines and the overall purpose and intent of
this Section [Section 20.42.120].
Facts in Support of Finding:
1. The proposed Comprehensive Sign Program complies with the purpose and intent of
NBMC Chapter 20.42 (Sign Standards) because it provides the automotive dealership
with adequate identification while guarding against an excessive sign proliferation. The
Comprehensive Sign Program preserves and enhances community appearance by
regulating the type, size, location, quantity, and illumination of signs.
2. The proposed wall, monument, and pylon signage are necessary to adequately identify
the branding for the several automotive dealerships and navigate on-site traffic
circulation.
3. The addition of the customer promise sign (Sign 4) helps the automotive dealers convey
the merits of their certified pre-owned program. The sign is compatible with others
proposed in this request - including size, height, materials, and location - and will serve
to strengthen brand value.
Finding:
B. The proposed signs shall enhance the overall development, be in harmony with, and relate
visually to othersigns included in the Comprehensive Sign Program, to the structures and/or
developments they identify, and to surrounding development when applicable.
Facts in Support of Finding:
1. The number and location of signs will not contribute to an overabundance of signage
that will have a detrimental effect on the neighborhood. The proposed number of signs
on 1540 Jamboree Road will enhance the development by providing adequate
identification to motorists travelling on Jamboree Road.
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2. All proposed signage will utilize metallic tones and will be in harmony with the character
and architectural style of the subject building. The size and location of the signage is
also complementary to the bulk and scale of the site.
Finding:
C. The sign program shall address all signs, including permanent, temporary, and exempt
signs.
Fact in Support of Finding:
1. The sign program includes all project signage. Any future temporary and exempt signs
not specifically addressed in the program shall be regulated by the provisions of Chapter
20.42.
Finding:
D. The sign program shall accommodate future revisions that may be required because of
changes in use or tenants.
Facts in Support of Finding:
1. The Comprehensive Sign Program has been developed to be effective for commercial
uses and allow flexibility for future changes in tenants.
2. It is not anticipated that future revisions to the Comprehensive Sign Program will be
necessary to accommodate changes in tenants or uses. However, the Community
Development Director may approve minor revisions to the Comprehensive Sign
Program if the intent of the original approval is not affected.
Finding:
E. The program shall comply with the standards of this Chapter, except that deviation are
allowed with regard to sign area, total number, location, and/or height of signs to the extent
that the Comprehensive Sign Program will enhance the overall development and will more
fully accomplish the purposes and intent of this Chapter.
Facts in Support of Finding:
1. The Comprehensive Sign Program allows for deviations with regards to the type,
number, and location of wall signs. The approval conforms to the intent of NBMC
Chapter 20.42, and enhances the overall development by integrating the project's signs
to be appropriately located and scaled.
2. The proposed Comprehensive Sign Program is consistent with NBMC Chapter 20.42,
and is being processed concurrently with a Modification Permit consistent with Section
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Zoning Administrator Resolution No. ZA2019-###
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20.52.050 to allow the logo size and sign area to be larger than the standard Zoning
Code limitations in order to increase the visibility of the signs.
3. The deviation from the standard that signs shall be located within the middle fifty (50)
percent of the building or tenant frontage is appropriate due to the proposed number of
signs on a large fagade. The standard requirement would force the signs too close in
proximity to each other, creating cluttered signage that would be detrimental to the
overall appearance of the development.
Finding:
F. The Approval of a Comprehensive Sign Program shall not authorize the use of signs
prohibited by this Chapter[Chapter 20.42].
Fact in Support of Finding:
1. The Comprehensive Sign Program does not authorize the use of prohibited signs.
Finding:
G. Review and approval of a Comprehensive Sign Program shall not consider the signs'
proposed message content.
Fact in Support of Finding:
1. The content of the signs was not considered and the proposed Comprehensive Sign
Program does not contain any regulations regarding sign message content.
Modification Permit
Pursuant to NBMC Section 20.42.110, deviations in sign height greater than twenty (20)
percent and sign area greater than thirty (30) percent are subject to the approval of a
modification permit. In accordance with NBMC Section 20.52.050 (Modification Permits), the
following findings and facts in support of such findings are set forth:
Finding:
H. The requested modification will be compatible with existing development in the
neighborhood.
Facts in Support of Finding:
1. The subject property is located in the Land Rover (PC 20) Zoning District and abuts the
Newport Beach Police Department to the south. The increase in logo height and sign
area is compatible with the existing development in the neighborhood because there are
several other commercial uses located along Jamboree Road that employ the use of
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similar signage and logos for identification purposes, such as the nearby gas station
signage and monument signs.
2. The building fagade of 1540 Jamboree Road measures approximately 165 feet in width
on the primary frontage. Given the width of the building fagade and the height of the
building at approximately 26 feet, 6 inches, the increased logo height and area of the
wall signs and increased height of the monument signs are compatible with the overall
massing and bulk of the building.
Finding:
I. The granting of the modification is necessary due to the unique physical characteristic(s) of
the property and/or structure, and/or characteristics of the use.
Facts in Support of Finding:
1 . The proposed wall signs for the primary frontage of 1540 Jamboree Road serve as the
main identification for motorists travelling east and west on Jamboree Road. The Police
Station located on 870 Jamboree Road and a gas station at 1550 Jamboree Road
obstruct the visibility of the dealership. Jamboree Road, moreover, is designated as a
Major Roadway (six lane divided) by the Public Works Department and has a speed limit
of 55 miles per hour. Considering the site's location and orientation on Jamboree Road,
an increase in logo height and area for the logo signs are necessary to assist motorists
in identifying the dealership during heavy vehicular traffic.
2. The building fagade of 1540 Jamboree measures approximately 165 feet in width on the
primary frontage. Given the width of the building facade and the height of the building at
approximately 26 feet, 6 inches, the increased height and area of the wall signs are
compatible within the overall massing and bulk of the building.
Finding:
J. The granting of the modification is necessary due to practical difficulties associate with the
property and that the strict application of the Zoning Code results in physical hardships that
are inconsistent with the purpose and intent of the Zoning Code.
Facts in Support of Finding:
1. The purpose and intent of the sign regulations is to provide users adequate identification
while preserving and enhancing the community's appearance by regulating the type,
size, location, quality, design, character, scale, color, illumination, and maintenance of
signs. The sign regulations also encourage the design of signs to be complementary to
the buildings and uses to which they relate and are harmonious with their surroundings.
2. The proposed increase in the maximum logo height and area does not interfere with the
purpose and intent of the Zoning Code as it provides for adequate identification of the
site while guarding against the excessive and confusing proliferation of signs. The
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Zoning Administrator Resolution No. ZA2019-###
Page 7 of 10
proposed increase addresses the practical difficulty of reduced visibility for motorists
traveling in heavy vehicular traffic on Jamboree Road and to identify the dealership
location.
Finding:
K. There are no alternatives to the modification permit that could provide similar benefits to the
applicant with less potential detriment to surrounding owners and occupants, the
neighborhood, or to the general public.
Fact in Support of Finding:
1. NBMC Section 20.42.060 (Provisions Applying to All Sign Types) allows a maximum
logo height of 36 inches. Section 20.42.070 allows a maximum sign area of 1.5 times
the tenant frontage or 75 square feet maximum. Due to the design of the building
frontage, the increased logo height and area for the wall signs are necessary to provide
improved identification for the subject property. The proposed signage is necessary due
to the size of the site and location of the building. Due to the length of the building
frontage and its orientation to Jamboree Road, the increased size is necessary to
provide site identification. There are no alternatives that would provide adequate
visibility to motorists travelling on Jamboree Road.
Finding:
L. .The granting of the modification would not be detrimental to public health, safety, or
welfare, to the occupants of the property, nearby properties, the neighborhood, or the City,
or result in a change in density or intensity that would be inconsistent with the provisions of
this Zoning Code.
Facts in Support of Finding:
1. This approval will allow for an increase in the number and size of the wall signs, but will
not result in a change in intensity or density of the existing commercial use.
2. The size of the wall signs are within scale of the signs in the surrounding area and will
not adversely affect or be detrimental to persons, property, or improvements in the
surrounding neighborhood.
3. Compliance with the Municipal Code and the attached conditions of approval is required
and will further ensure that the proposed use will not be detrimental.
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Zoning Administrator Resolution No. ZA2019-###
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SECTION 4. DECISION.
NOW, THEREFORE, BE IT RESOLVED:
1. The Zoning Administrator of the City of Newport Beach hereby approves Comprehensive
Sign Program No. CS2019-007 and Modification Permit No. MD2019-004, subject to the
conditions set forth in Exhibit "A," which is attached hereto and incorporated by reference.
2. This action shall become final and effective 14 days following the date this Resolution
was adopted unless within such time an appeal is filed with the City Clerk in accordance
with the provisions of Title 20 Planning and Zoning, of the Newport Beach Municipal
Code.
3. This resolution supersedes Comprehensive Sign Program No. CS2007-012 (PA2007-
231)and Staff Approval No. SA2012-005 (PA2012-002), which upon vesting of the rights
authorized by this Comprehensive Sign Program No. CS2019-007 and Modification
Permit No. MD2019-004, shall become null and void.
PASSED, APPROVED, AND ADOPTED THIS 26T" DAY OF SEPTEMBER, 2019.
Rosalinh Ung, Zoning Administrator
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Zoning Administrator Resolution No. ZA2019-###
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EXHIBIT "A"
CONDITIONS OF APPROVAL
1. The development shall be in substantial conformance with the approved site plan, floor
plans and building elevations stamped and dated with the date of this approval (except as
modified by applicable conditions of approval).
2. Locations of signs are limited to the designated areas and shall comply with the
limitations specified in the Sign Matrix included in Attachment No. ZA 4.
3. Sign location shall comply with the City's line of sight requirements per City Standard
STD-110-L.
4. The project is subject to all applicable City ordinances, policies, and standards, unless
specifically waived or modified by the conditions of approval.
5. The applicant shall comply with all federal, state, and local laws. Material violation of
any of those laws in connection with the use may be cause for revocation of this
approval.
6. A building permit shall be obtained prior to commencement of installation of the signs.
7. All proposed signs shall be in conformance with the approved Comprehensive Sign
Program for the project site and provisions of Chapter 20.42 (Signs) of the Newport
Beach Municipal Code.
8. This Modification may be modified or revoked by the Zoning Administrator if determined
that the proposed uses or conditions under which it is being operated or maintained is
detrimental to the public health, welfare or materially injurious to property or
improvements in the vicinity or if the property is operated or maintained so as to
constitute a public nuisance.
9. All signs must be maintained in accordance with Section 20.42.170 (Maintenance
Requirements) of the Newport Beach Municipal Code.
10. The signs' visual character and mounting heights shall comply with the California
Building Code.
11. A copy of the Resolution, including conditions of approval Exhibit "A" shall be
incorporated into the Building Division and field sets of plans prior to issuance of the
building permits.
12. Should the property be sold or otherwise come under different ownership, any future
owners or assignees shall be notified of the conditions of this approval by either the
current business owner, property owner or the leasing agent.
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13. This approval shall expire and become void unless exercised within 24 months from the
actual date of review authority approval, except where an extension of time is approved in
compliance with the provisions of Title 20 Planning and Zoning of the Newport Beach
Municipal Code.
14. To the fullest extent permitted by law, applicant shall indemnify, defend and hold harmless
City, its City Council, its boards and commissions, officials, officers, employees,and agents
from and against any and all claims, demands, obligations, damages, actions, causes of
action, suits, losses, judgments, fines, penalties, liabilities, costs and expenses (including
without limitation, attorney's fees, disbursements and court costs) of every kind and nature
whatsoever which may arise from or in any manner relate (directly or indirectly) to City's
approval of Jaguar and Land Rover Signage, but not limited to, Comprehensive Sign
Program No. CS2019-007 and Modification Permit No. MD2019-004 (PA2019-118). This
indemnification shall include, but not be limited to, damages awarded against the City, if
any, costs of suit, attorneys' fees, and other expenses incurred in connection with such
claim, action, causes of action, suit or proceeding whether incurred by applicant, City,
and/or the parties initiating or bringing such proceeding. The applicant shall indemnify the
City for all of City's costs, attorneys' fees, and damages which City incurs in enforcing the
indemnification provisions set forth in this condition. The applicant shall pay to the City
upon demand any amount owed to the City pursuant to the indemnification requirements
prescribed in this condition.
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15
Attachment No. ZA 2
Vicinity Map
1(
VICINITY MAP
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'+► Subject Property
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Comprehensive Sign Program No. CS2019-007
Modification Permit No. MD2019-004
(PA2019-118)
1540 Jamboree Road
Attachment No. ZA 3
Applicant's Justification
12
Justification and Required Findings
1.The requested modification will be compatible with existing development in the neighborhood in
that the signage is not excessive and is presented in a professional manner.The design is consistent
with other Jaguar dealers in Southern California.
2.The modification is being pursued in order to allow signs in excess of 30% of the maximum allowed
sign area. While the proposed signage are larger than the existing,Jaguar will be removing 6 signs
facing Jamboree (Aston Martin Service,Jaguar w/Logo,Aston Martin, Newport Beach, Land Rover
and Range Rover) and replacing them with 2 wall signs (Jaguar w/Logo—116.03 SF, &Land Rover w/
logo—147.47 SF) Sign one will exceed the allowable SF with a sign program (97.5 SF) by 18.53 SF.
Sign two will exceed the allowable by 49.97 SF.
The architectural scale of the building supports the proposed signs in their size and design.
While the proposed Pylon Sign (#19) is under the 20' height limit(10'-10") and is under the SF allowed
(37.35 SF),there are also two pedestrian oriented informational signs along with 3 vehicular
directional signs proposed.The Newport Beach Sign Code does not specifically address information
signs or vehicular directional signs (these are not"tenant" directional sign nor do they include
identification that is meant to be viewed from the street).
They are also asking for relief from the required 10' setback from the PL.The sign is 7--6" as proposed
and 17'-6" setback from the curb face. Aesthetically it looks better for the sign to be centered in the
planter.
On directional signs#4 and #6,they are asking for a waiver from the City's 5'-0"setback from
roadways.These are on site signs and there is no room in the proposed planter to set them back 5'-0"
from the private road that goes through the dealership.The signs as proposed do not constitute a
safety hazard.
Jaguar wants to keep a cohesive look to the sign design package to promote a professional
appearance and so they are requesting a modification on these signs also.
The Dealership is maintaining a consistent brand with other Jaguar dealerships in Southern California.
3.The Zoning code intent is to allow for effective signage without creating a proliferation of signs.
Jaguar will be reducing the amount of signage but slightly increasing the size of some.
4.Jaguar feels that by reducing the number of signs facing the ROW but allowing for a greater size to
maximize visibility without overwhelming the architectural integrity of the building,this modification
provides a reasonable alternative without proving detrimental to surrounding owners and occupants.
5.Allowing an increase in size to signage and allowing for multiple freestanding signs(only one Pylon
ID)would not in any way be detrimental to the public health, safety of welfare or result in a change of
density or intensity that would be inconsistent with the provisions of the zoning code.
19
Attachment No. ZA 4
Sign Matrix
20
Jaguar Land Rover
Jaguar Land Rover Auto Center
1540 Jamboree Road
Sign Matrix
Frontages: A—Primary, Street (Jamboree Road)
Sign# Frontage Sign Type Maximum Size/Area
1 A Wall—Jaguar Letters& Logo Max. Height Logo: 36"
Max. Height Letters: 28"
Max. Sign Area: 117 SF
2 A Wall—Land Rover Letters& Logo Max. Height Logo: 42"
Max. Height Letters: 28"
Max. Sign Area: 148 SF
3 A Wall—Dealer Name Letters Max. Height Letters: 8"
Max. Area: 6 SF
4 A Customer Promise Sign Max. Height: 7'-3"
Max. Area: 16 SF
5 A Ground—D/F Pylon Max. Height: 10'-10"
Max. Area: 15 SF
6 A Ground—S/F Directional Max. Height: 7'-3"
Max. Area:3 SF
7 A Ground -S/F Informational Max. Height: 4'-2"
Max. Area: 1 SF
Rev.1—07/19/19
Rev.2—07/24/19
Rev.3—07/26/19
Rev.4—08/01/19
21
Attachment No. ZA 5
Project Plans
22
Scope of Work I�((� [[�� 5577
1 -Jaguar Letters&Logo(116.03 SF) L5V LS LS
2-Land Rover Letters&Logo(147.47 SF) E feint a Elwf•LItI11YE
Jamboree Rd. 3-Dealer Name Letters(5.21 SF)
_ _ _ _ 4-D/F Non-Illum. Informational(15.93 SF)
1290 Montey Paes Read,
P/L 304.06' 10 7 5-D/F Illuminated Pylon(14.09 SF) Monterey Park,CA 91754re
--- 6-S/F Non-Ilium.Directional(2.16 SF)
mT-6 Phone:818.566.1850
_. 'e 7-S/F Non-Ilium.Informational(0.84 SF) Fax:818.566.1821
w m Ica• P �; ww. e9a m hertzsi9n.co
cep
k *
A, oe ! 1 I'., Jaguar Newport Beach
` - Location:
\
1540 Jamboree Rd.
•\ �, i j m Newport Beach,CA 92660
Date:04111/19
E \
v 1' Rob Clark
\, Frontage A •,• •,• salesperson:
\ Coordinator:
165'
Designer:
Srale:As Noted
O Revised m-ts ts GAO
X 0 •\ E O 8 Revised 0A2419 GAO
\
La Q Revised 07-26-19 GAO
J Q T w w w \ '�\ �Revlsatl 08,01 19 GAO
• W j EL 8 Revised WU 19 GAO
+a r
Revised D84i0-19 CAO
iv _LI ICI LL 1 ❑
B y
'i ICI L9.
02 m
CUSTOMER APPROVAL
'X
caammerslanaw,a Dare
' I /� COP$COLORS&S2E5
I6 LE I li a %
u e I 6 / =Ho=Electric&Signs does NOT
mean eleetrealm n atm PEo P'mary OT oc o-
i
ESP N leltl F R I ea \ / R O S 1Y0 OTHERS?
x
- ----- ' -�� aaaaaaa
- �' � CuammeL 519nMure Data
The deal,is be excWSlve danaer,.r Mesabi.
y w j oiaa�oart wanodEmei�o,°o`rwmre aaPPl�val.
O�X
/00 yp UnderwriRrs
/ ?r� OL6harEdories Inc.
x ¢ LX m /' APP0.gVFD
w Ls 2s
IX6fRE IS d n Wg1NaFInd1EalnfLLEdanx CIrE
' PF�YIRFM[M60EYIgE6WeEIMEXPIIONEEIaIRI[LWF
/ agaa OIXEa4RIWLE WLOLOnFS.IXISIXEW069909FR
4NYXOM4 WOa0XpXGXf IX[ALN
P/L 327.96' Site Plan Drawing Nurato,.00-00000
Not to Scale work order Ndnhar:00000
Sheet: 1 of: 6
23
38'-103/16" - -
_ _ -- _I I__ ___ Halo-Lit Individual Letters 8 Logo
2'-7113/16" Pas
s ey 2'-- L' I -39/16" 1290 Monterey s Road,
��iiiii�®® 6® !Jw""' ■ JAGUAR: Monterey Pas 917
yI Molded Chrome Leader&Letters Phone:818.566.1850
28'-101/2" White LED Halo Illumination Fax 818.566.1821
116.03 SQ.F. www.megahertzsign.com
wosrr LAND ROVER:
Molded Ellipse Decorated to Corporate Colors
Chrome Land Rover Letters Jaguar Newport Beach
White LED Halo Illumination Location:
42-3 3/8" 1540 Jamboree Rd.
® ® - - - - - 3'-6 13/76" Newport Beach,CA 92660
2'-39/16 �1
Date:04111/19
33'-10" 6-613/16" Sal147.47 SQ.FT. Coordinator:
Rob Clark
dinator:
Scale:1/8"=1'-0" Designer:
Halo-Lit Letters Scale:As Noted
Built Up Acrylic Letters
Closs Black Faces wtth Opal Acrylic Returns Q Revised 07-19-19 GAO
White Halo LED Illumination
T-11 3/8" .�
Revisetl OBU1 19 GAO
77A' NEWPORT BEACH Black Acrylic Faces
Scale:1/2"=V-0" 5.21 SQ.FT. ❑ Opil ACrflIc Realms
Ali egress wtth edge ofg1dang AII9n s,9nage,sah doge of 91aang
CUSTOMER APPROVAL
165'
ceamnrerslsnadu Dare
77-107/8" 9'97V 77'-107/8' COPY.COLORS&S2E5
Sign 41 Sign#2 =Ho=EleoMc&signs does NOT
pmviee primary electrical to sign located
■ _ . _ rTv kw a.,� RESPONSIBILITY OF OTHERS,
cuadea al 00ure Data
This dealpn is Nns and—not perry orM ded In h
26r-4° 011ed in pan va and—not be wand red In
Old
winpM,wilM1out Nelrpeorvnitten approval.
wae�on
�,O UnderwriRn
Landrotories Im.
-
t i / - -.-..
eIGISIX&NamMull..n uao¢Mvvdx
menATOWEarmxvr
Sign#3 Nossessa"Ib. indeneid. nd u
NORTHWEST(FRONT)ELEVATION OmwirgNumbI 00-00000
Scale:1/16"=l'-T Wort order nlumher:00000
Sheer 2 or: 6
24
Nq- 9
Meclnc•signs+MIAMI
T-5 3/8" 3'-5 3/8"
�•�amxnm,,,r„
2'-11 1/6" 2'-9118" 1290 Monterey Pass Road,
MP) Copy
logo logo Mo Park,CA 9175,1
nterey
81856.1821
1850
19 go 16 g l" Fax:gahort6.1a21
www.megahertzsign.com
az/3" — Jaguar Newport Beach
11 314" Location:
1540 Jamboree Rd.
Newport Beach,CA 92660
p 1._ Data 04111/19
6-10 3/4" Salesperson:Rob Clark
T-2 5/8 5-5 2/5' Coordinator:
4'4)9/10" Designer:
Scale:As Noted
1Q Revised 01-19-19 GAO
Revised OMM 19 GAO
315/1 fi"
Scale:1/2"=V-0" SIDEA SIDE
15.93 SQ.FT. CUSTOMER APPROVAL
caammarslana Dare
COPY,'C COLORS 6 S2E3
MegaHo=Electric 8 Signs does NOT
provide primary electrical ro sign locafwo-
Customer Promise Sign(Certified Pre-Owned) RESPONSIaR/TY OF OTNERSI
CO...,sl9osore Dale
1ma deo nle u,a a.olaalva morro ornweaxrsmn
sreannasre.w sea wn m ea reproaaree m
-D/F Non-Illuminated Wonna0onal ole Orin part wnhow mairanorwndan approval.
-3mm Thick Aluminum Composite Panels ,,,e,,,n,m„
-Finished Sunshine Gray UnderwriRn
-Silver Graphics(3M 3030-121 Silver) O LE Eateries In(.
APPROVED
NOTE: rxssnx aiNMn°mnE inn>ue°eea°xaxoxtwmr
The Customer Promise Sign must be displayed adjacent to the Approved Vehicle display area iKORP anes"OoNE araiioois.ias ie xm alrvvoER
eaaxnxasMxn°xans°r3raxa
Drawing Number:00-00000
Won order Numlrer:00000
Sheer 3 or: 6
25
Nq- 9
[lecmc•signs+utiliet
1290 Monterey Pass Road,
Monterey Park,CA 91754
Phone:818.566.1850
Fax 818.566.1821
T-53/8" Reww.megahertzsar.com
1'-5 1/8"
2'-8 3/4'
JAGUAR Jaguar Newport Beach
2'-7 112" 105/9^ LOcalion:
Ir LR Oval 1540 Jamboree Rd.
Newport Beach,CA 92660
6"
�—
14.09 SQ.FT. Date:Damns
Salesperson:Rob Clark
1'-115/8" 1'-23/4" Coordinator:
Designer:
Srale:As Noted
1'-175/8" - � F - 1'-03/4" 5'-115/16" APS-D3 Small Dual Brand 10 Revlsetl 07-19 19 GAO
Nate:No Visible Fixings 8 Revised m-2419 GAO
-Internally Illuminated with White LEDs
—� -3mm Thick Aluminum Composite Panels Revised OM119 GAO
Finished Sunshine Gray
10'-97/8" 1'-11 5/8" t'-3 3/[6" -Satin Silver Anodized Aluminum Edging&Trim
-Black ASS Skirt
I
r-n 5/9
CUSTOMER APPROVAL
cuatene-Signama Dare
COPY,COLORS&S2E5
=Ho=Electric 8 Signs does NOT
provide primary electrical to sign lopafwo-
RESPONSIBILITY OF OTNERSI
C....'SlgnMure Data
This deal,is be exclusive pmaPPOR or Maga-P.
ex EIRI&Sgna and wn uE be depmduee l In
Scale:1/2"=V-0" oleu in pan andow EheirrpdormuenapamvalUnIng .
OLohnotriren
V� LdhdmtariEDlnc.
APPROVED
IX6 asa ISIM&Np N aF 111 f[EORWF IF IF
OQUIRE"aOF YEKLE as OF TO XP110Nt ELECTIC REF
PKJOP Free
01 IWEE WM OES.IXIf 111EWES PROPER
4 penes WOaxer' 1RA6N
orawir,Number:00-00000
Work order Number:00000
Sheer 4 Or: 6
20
Nq- 9
[1111M•signs+MAN
Opposite Side is Blank --
1290 Monterey Pass Road,
3'-5 5/16" Monterey Park,CA 91754
Phone:818.566.1850
P 11 1/7" Fax 818.566.1821
eeww.megaheadingri com
43/4" rr,91/3"� 3'
Jaguar Newport Beach
Parking 4 2WIx" 85/6" Location:
Reception 4 215/Ee° 1540 Jamboree Rd.
Newport Beach,CA 92660
Date:04111/19
Salesperson:Rob Clark
Coordinator:
Designer:
6-1011/16" T-25/8"
Scale:As Noted
0 Revised 97-19 19 GAO
ORwiisedoY-2&19 CAD
Revised 08-01 19 GAO
315/16"
Scale:1/2"=V-0"
Street Side
CUSTOMER APPROVAL
eusexre-aie"adu Dare
2.16 SQ.FT. cow,coLows s S2
MegaHo=Electtic a Signs does NOT
Pmvide Primary elecirlcal Wall l OTHERS?
REfiPon.,al LRY OFalIncid
Data
Non-Illuminated Post-Mounted Directional The
r]aban vessel
lnle eeaie„I•ma e«nd non of be de orduded Iarn
sie,Xriis and we mrombrinw•dm
-Silver RAL 9006 Aluminum Composite Material Die orm Part wnnow mein Prierwddee approval.
-Satin Black Vinyl Copy 8 Arrows " °^^a"
O UnderwriRrs
V� LdhaPROVEDlnc.
Text and arrows T.B.D. APP0.oVF9
IX6fYA ISIM&Np NBF lXf1>LLfNIXf[LOAWXQMIINIXF
REQUIRE" UFY E6WXEINEXATIOME1[f ICCME
AK]AesNw4RIWLE W@LOXES.INI5IXodoce3ri
4 oderandelaxe GXfIRA6N
Drawing Number:00-00000
Won order Number:00000
Sheer 5 Or: 6
27
Nq- 9
[lecmc•signs+utiliet
1290 Monterey Pass Road,
Monterey Park,CA 91754
1'-11 112" Phone:818.566.1850
Fax 818.566.1821
1 75/16" w .m wwegahertzsighcgn.com
Jaguar Newport Beach
Location:
25/16" Customer 1540 Jamboree Rd.
61/6" 2 Parking Area Newport Beach,CA 92660
5/,6•
Data:04111/19
Salesperson:Rob Clark
Coordinator:
Designer:
Scale:As Noted
3'-11 1/4"4'-1 5/e"
1Q Rweed 0/-19-19 GAO
Revised 08-01 19 GAO
z 3le"
Front Scale:1"=1'-0"
CUSTOMER APPROVAL
caammarsla�aw,a oare
COPY,COLORS&S2E5
X I I =Ho=Electric&Signs does NOT
provide primary electrical to sign locaroo-
0.84 SQ.FT. RESPONSIBILITY OF OTNERSI
C.The
deal L]affi. re Data
Thlsedd- le Nns and slvepmperworMded Inh
en Eledrlcfl5gnsantlwn LM1evmbdnae0ln
Ole winpM,WilM1out NeepM1orvnitten approval.
Non-Illuminated S/F Informational
Underwriters
Silver FAIL9006 Aluminum Composile Material U� Lohdralofles Im.
APPROVED
-Satin Black Vinyl Copy mesrx lu...ereo ln.Iuom¢mRaxoxlwml
XNrAeFM91naI191q[6WOIm TH154udonsOPE
PXedere'a4RIWLI Inns S.IXI51nfWx699n9FR
4NYXOM4 Wna0xpXGxrIX[ALN
Drawing Number:00-00000
Won order NumlLer:00000
Sheer 6 or: 6
22