HomeMy WebLinkAbout11/08/1999 - Study SessionE
CITY OF NEWPORT BEACH
City Council Minutes
Study Session
November 8, 1999 - 4:00 p.m.
ROLL CALL
Present: Adams, Glover, Thomson, Debay, Ridgeway, Noyes, Mayor O'Neil
Absent: None
CURRENT BUSINESS
1. CLARIFICATION OF ITEMS ON THE CONSENT CALENDAR.
Council Member Debay indicated that she will be pulling Agenda Item 18
(Balboa Yacht Basin) tonight. She pointed out that there are alternatives
listed in the staff report, but that more discussion needs to be conducted
prior to any action occurring.
Council Member Ridgeway agreed with Council Member Debay. He added
that he will be pulling Agenda Item 16 (Marinapark Request for Proposals).
Regarding Agenda Item 4 (Hoag Hospital Variable Rate Demand Revenue
• Bonds), Council Member Ridgeway questioned how this could have no
obligation to the City. City Manager Bludau noted that this will be
discussed during Study Session Item 3.
2. CONFERENCE AND VISITOR'S BUREAU STATUS PRESENTATION.
Rosalind Williams of the Conference and Visitor's Bureau (CVB) reported on
their Rose Bowl Campaign. She stated that all of the Pac 10 and Big 10
Alumni Directors received a dozen red roses at the beginning of the football
season. Further, the CVB developed a City puzzle in which a piece of the
puzzle and a poem of the City's amenities and attributes were sent to the
Directors each week. She stated that the CVB has also been flying banners
at the games, which read "Think Rose Bowl, Think Newport Beach ", to
better familiarize them with the City.
Ms. Williams stated that the CVB also conducted sales trips to Los Angeles,
San Francisco, and Chicago to meet with 87 clients; attended six trade
shows; conducted four familiarization trips for 68 meeting planners, tour
operators, and travel writers; and presented the City as a destination of
choice to media in New York City, London, Hamburg, Frankfurt, and
Munich. She also displayed three articles from Sunset Magazine regarding
Corona del Mar, Newport Beach, and the Environmental Nature Center; and
an article from the L.A. Tunes about Orange County.
Ms. Williams indicated that the CVB is working on two national campaigns,
• one is designed for meeting planners and one for consumers. She reported
that the CVB has had 750,000 hits to their web site in the last three months;
they placed print ads in 10 publications; secured the inclusion of the City for
the Wheel of Fortune game show; and worked to reestablish the Film
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Festival. In December, the CVB will appear on national television when the
Masters/Diners Club Golf Tournament plays at Pelican Hills. She reported
that the Board voted to buy a 30 second spot on the Sunday broadcast, in
addition to the two hours each day of visibility they will have on ABC.
Ms. Williams noted that the CVB will be lighting America's tallest Christmas
tree on November 19 at Fashion Island and that they will also be promoting
the Christmas Boat Parade.
Ms. Williams reported that she has been working with Deputy City Manager
Kiff on the concept of a Citywide kiosk system and added that grant funds
may be used to develop this project.
Ms. Williams stated that 3,000 requests for information were filled during
the Summer Rewards Program. She indicated that, although it is difficult to
track the amount of business that was related to this campaign, the hotels
are still wanting to move forward with a similar campaign for next summer.
She reported that the hotel occupancy for the first quarter was 74.7 percent
with an average room rate of $143.39. She compared that to the current
occupancy of 75.3 percent at a rate of $135.69, and noted that, with an
.8 percent drop in occupancy and a $7.70 increase in the average rate, there
is still a 28 percent overall increase over the first quarter.
In response to Council Member Noyes' questions, Ms. Williams indicated
that it is not possible to determine if the web site hits are coming from the
City link because the CVB is also linked to a number of travel - related web
• sites. She stated that, even though they are unable to download the
personal information of those viewing their web site, names, addresses, and
pertinent information given to them in order to fill requests are maintained
in a database. She noted that all the information that is on their visitors
guide is also on the web site.
In response to Council Member Glover's questions regarding the kiosk
program, Ms. Williams stated that the CVB has an Info- Center, and that the
company who maintains their kiosk alerted her to the grant fund
opportunity. She indicated that the new free - standing kiosk would be
eligible to receive grant funds because it will also have tourist,
transportation, and employment information. She stated that the kiosk
program will probably be a cooperative effort between the City and the CVB.
Council Member Glover suggested placing the kiosk at Fashion Island rather
than on the Peninsula. City Manager Bludau stated that placing the kiosk
at the beach was suggested because it was reported that the lifeguard tower
receives a number of calls requesting dining suggestions or general
information. Deputy City Manager Kiff reported that there would be a
cooperative link to the CVB system; the system would allow the user to make
a number of choices from the screen and print out hard copies. Council
Member Glover expressed the opinion that the City needs to be thinking
about where the high -end visitor frequents. Ms. Williams explained that a
kiosk at McFadden Square was suggested because that structure already
exists and is not being used. However, in terms of usage and the
• marketplace, she agreed that Fashion Island would be an appropriate
location. She added that she was not sure if the kiosk location has been
finalized.
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• In response to Council Member Debay's questions regarding the Boat
Parade, Ms. Williams explained that the CVB does a fair amount of
marketing but that the hotels generally handle their own weekend packages.
Council Member Ridgeway indicated that the kiosk concept was brought to
the Promote the Revitalization of the Balboa Peninsula (PROP) Ad Hoc
Committee for review, but they agreed that placing a kiosk at the pier is not
the most affective location. He stated that more analysis should be
conducted regarding where it should be located.
3. HOAG HOSPITAL VARIABLE RATE DEMAND REVENUE BONDS
BACKGROUND.
City Manager Bludau indicated that it was appropriate to have this item
discussed at both the study session and during the regular meeting. He
reported that the City has provided backup for the sale of bonds for Hoag
Hospital on three previous occasions, starting in 1984, and indicated that the
wording in the bonds provides protection that the City is not going to be held
responsible for the bonds in the future.
Administrative Services Director Danner reported that this is the fourth
time the City is talking about entering into this type of transaction. He
stated that the four principals involved, Pete Foulke, Jennifer Mitzner, Kurt
Yeager, and Charles Plimpton, are present to answer any questions.
• Pete Foulke, Executive Vice President of Hoag Hospital, stated that the
$125 million bond will be used to fund part of the hospital's ongoing capital
improvement program. He reported that the hospital is going through a
complete renovation of all its infrastructure and constructing a major
addition, noting that State legislation is now requiring all hospitals to be
brought up to a new seismic standard. He explained that the main hospital's
power source is 25 years old, and that the air conditioning and power plant
boilers need replacing. He indicated that they conducted a cost analysis on
whether to build a new hospital or upgrade the infrastructure, and that the
analysis determined that upgrading the infrastructure would be half the cost
of building a new hospital. He reported that the biggest cost involves
replacing the four -story building as they cannot bring the old structure up to
the new standards. Mr. Foulke stated that the emergency generators have
been replaced and that the new generators are much quieter.
In response to Council Member Ridgeway's questions regarding the four -
story building, Mr. Foulke stated that the seven -story building will be an
addition to the four -story building. The clinical functions will go into the
new building and the old building can be used for support -type services, not
patient care. He indicated that the new building has already been approved,
as part of the master plan.
In response to Mayor Pro Tem Thomson's questions, Mr. Foulke clarified
that the $125 million will be in addition to the current outstanding debt
• amount. He confirmed that none of the previous issues have been retired
and that the total aggregate amount will be $316 million. He assured that
the hospital's assets are available to stand up for this if a problem occurred.
Additionally, the hospital goes through a rating process and currently has a
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AA rating. He indicated that they do not anticipate purchasing any
insurance in case of default, but assured that there is no liability on the part
of the City even if the hospital reserves became inadequate since the bonds
are backed strictly by the hospital's assets and revenues.
In response to Council Member Debay's question regarding the fee,
Mr. Foulke noted that the City will receive $200,000, and that Council
decides how that fee is spent.
Mayor O'Neil reported that he represents Hoag Hospital on a number of
legal matters and that he will not be voting on the item tonight. However,
since this is a discussion item at this time, he feels he currently does not
have a conflict of interest. In response to Mayor O'Neil's question regarding
how the $200,000 will be used, Mr. Bludau indicated that this decision will
not be decided tonight.
Council Member Ridgeway asked if the hospital has anticipated the
changing environment of the medical profession and health care. Mr. Foulke
indicated that it has and that the rating agencies have also taken that into
consideration. He reported that the hospital has substantial investment
assets to back the bonds and confirmed that Hoag Memorial Hospital is a
non - profit organization (501 -C3) and that its reserve is about $500 million.
Kurt Yeager of Stradling, Yocca, Carlson & Rauth, stated that the real
borrower is the hospital, with the City acting as a conduit. The bonds will
• have a tax exempt status and the hospital will enjoy a tax exempt rate. He
indicated that the City would not be acting any differently than many
jurisdictions in California, noting that multi - family housing, education
facilities, and healthcare facilities are typically financed this way.
Mr. Yeager reported that the bonds are sold pursuant to an official
statement. He indicated that the following will be stated on the face of the
official statement and within the document: "The bonds are not the
obligation of the City with any constitutional debt limit or payable solely
from the revenues; and are not at General Fund responsibility of the City ".
He stated that the bond proceeds are made available to the City, which then
loans the proceeds to the hospital. He assured Council that Hoag Hospital
promises to repay the amount in the form of a loan agreement which is
pledged to the repayment of the bonds. It is the essence of the obligation
that is the sole security for repayment of the bond. He emphasized that the
City has absolutely no responsibility or obligation with respect to payment of
principal and interest on the bond. He noted that the City is acting as the
issuer of municipal securities and that it is important that legal
requirements have been met. The City's bond counsel is responsible for
drafting the offering document, and the underwriters are responsible for
marketing the bonds. Mr. Yeager indicated that this credit will receive a AA
rating, which is the rating of all but a few of the large banks, and stated that
this is a reflection of Hoag's financial ability to manage this level of debt.
• Council Member Ridgeway asked why the hospital would be borrowing if it
has substantial reserves. Mr. Yeager stated that the hospital conducted an
evaluation of its assets and resources, and determined that this is an
attractive way to manage it. He pointed out that the interest rate is low;
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• that this is better than going to a bank for a conventional loan; and that
variable interest rate bonds will trade at 3.5 percent interest.
Regarding being a non - profit organization, Council Member Ridgeway asked
if this loan jeopardizes the hospital's category and disqualifies them since
they make too much money. Mr. Foulke indicated that charitable
institutions can jeopardize their status if they accumulate an exorbitant
amount of money and do not spend it on their charitable purpose. However,
he believed that the hospital is not close to doing that since they spend a
great deal on their charitable purpose.
In response to Council Member Adams' questions, Mr. Bludau reported that
there is no cost to the City and that any cost incurred would be a part of the
bond issuance amount. He stated that the $200,000 fee was an offer made
by Hoag Hospital and was not negotiated by staff. Mr. Yeager reported that
the City has bond counsel on this issue and that the hospital is also paying
all of the costs associated with this. He stated that the City's bond counsel is
responsible solely to the City and is engaged to render an opinion that the
bonds are valid and tax free and to draft the official statement. Mr. Bludau
added that Mr. Danner is the staff member to discuss bond issues with.
Mr. Yeager stated that the issuance of bonds in this nature is generally
approved at a public hearing and that the proposed resolution recites the
conduct of a public hearing. He believed that a public hearing notice has
been duly published in the newspaper; however, he pointed out that this is
• not cited as a public hearing on the agenda. He indicated that Council may
want to move this to the public hearing section. Mayor O'Neil requested that
City Attorney Burnham review this and advise Council for tonight's meeting.
4. STATUS REPORT ON TIDELANDS ADMINISTRATION
REALIGNMENT OF RESPONSIBILITIES.
Mayor O'Neil left the meeting at 4:50 p.m.
City Manager Bludau reported that Council previously identified improving
tidelands administration as one of its goals for the calendar year, noting that
there is no comprehensive understanding of how the tidelands properties are
handled. He explained that the first organizational chart (Attachment A)
shows the current organization and indicated that he worked with staff to
try to consolidate and refine some responsibilities that make more sense. He
reported that Attachment B is a proposed organizational chart but can be
refined and brought back if needed.
Deputy City Manager Kiff stated that the hash marks in Attachment B show
the suggested changes to the tidelands administration. He reported that a
significant change involves how the City deals with leases. He indicated
that it is suggested that the negotiations occur in the City Manager's office,
and have the Fire and Marine Department handle enforcement and follow -
up. Pointing out that that the Fire and Marine Department conduct a lot of
• harbor plan reviews associated with permits, he expressed the opinion that
this expertise arguably lies in the Building Department. He indicated that
he would be handling more of the environmental mitigation activities in
cooperation with the Public Works Department.
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In response to Council Member Glover's questions regarding the NPDES
and Countywide storm water management, Mr. Kiff indicated that the
proposed change reflects the slow focus that is occurring at the County level
which is changing the problem of urban runoff from a Public Works focus to
a County /City administration function so that the City Manager would have
more of a role in NPDES education. He stated that he expects that Public
Works would maintain the support that they currently give and believed
that the City would have more oversight over urban runoff throughout the
County. Council Member Glover agreed that the City needs someone to
oversee this issue better. Mr. Bludau stated that the City is looking at some
major capital outlays in the future and some cost - sharing responsibilities
with the other agencies in the watershed. He indicated that it makes sense
to move some responsibilities into the City Manager's office so that a long
term view can be taken about the City's possible cost consequences in the
future. With regard to the nuts and bolts of the project, Mr. Bludau
indicated that Engineering and Public Works would be involved with this
and will also attend meetings. Additionally, the City is actually talking
about policy issues when cutting edge regulations and how the City is going
to try to limit the amount of contaminants flowing into the Back Bay are
being discussed.
Regarding the mooring issue, Mr. Kiff stated that the proposed functions of
the Orange County Sheriffs Department will not be changed much. He
indicated that the City has received a number of complaints from County
mooring owners and that the City is proposing to take a more active role.
Council Member Glover requested a copy of the minutes that clarify a City
Manager letter which discussed recognizing a location where the City can
erect a building on one of the tidelands. Mr. Kiff indicated that this could
have something to do with a site to remove pilings for commercial dredging
operations or about examining the possibility of placing a marine education
center on Shellmaker.
Council Member Ridgeway indicated that he is the Chairman of the Harbor
Quality Committee and is also on the Harbor Committee that is looking at
the Master General Plan. Regarding the environmental issues, he agreed
that the intergovernmental contact needs to be coordinated through the City
Manager's office.
Council Member Ridgeway believed that the Fire and Marine Department
are actually two different concepts and that much of the tidelands issue
relates to business and not safety. He expressed the opinion that the
lifeguards and junior lifeguards are the only box that is properly under the
Fire Department, and that the City should probably establish a separate
Marine Department again. He stated that separating the Fire and Marine
Department should be discussed. Mr. Bludau highlighted the proposed
change to annually conduct lease and permit enforcement and inspection.
Council Member Ridgeway added that the Harbor Committee will be
recommending that a Harbor Commission be formed and that a separate
department head would probably be needed to oversee this.
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• Mr. Bludau requested and received confirmation that Council feels
comfortable with the proposed organization, but that the overall
organization should be looked at.
5. ESTABLISHMENT OF A PUBLIC INFORMATION FUNCTION.
City Manager Bludau reported that the responsibility of distributing
accurate information to the populous was discussed at a retreat on
September 18. He indicated that a number of alternatives were discussed
but that he recommends that the City establish a public information function
and place this function under the City Manager. He noted that it is
envisioned that the position be able to disseminate quality, readable
information that will regularly go out to the residents; coordinate any press
relations; liaison to community and homeowner associations; and help
investigate and respond to citizen complaints and requests for information.
Mr. Bludau believed that, for what the City wants to do and the number of
issues that are occurring, the City needs someone who is vested with the
responsibility of helping put out newsletters so that the public has the
opportunity to hear what the City is doing and provide feedback.
Council Member Debay expressed her support and reported that the
Environmental Qualities Affairs Citizens Advisory Committee (EQAC)
struggled to contact the homeowners' associations. She stated that the City
needs someone to concentrate on producing a newsletter. Mr. Bludau stated
• that it is difficult for staff to put out a regular newsletter because of the daily
workload and because it is a major undertaking.
Mr. Bludau corrected the Executive Summary which states that the
estimated budget for this function is $125,650 when it is actually $168,500.
He reported that, in order to help underwrite the publication, staff tried to
incorporate coupons or get a buy -in from businesses. However, he
recommended waiting until the newsletter is established, responsive, and
well-read before seeking any kind of financial support from businesses.
Council Member Glover stated that she would not want businesses to fund a
newsletter that is put out by the City under any circumstance. Regarding
press coordination, she envisioned the public information person to be
someone who has been a newspaper reporter. She expressed concern about
how the City presents accurate information and how one person could
handle all the listed functions. She also expressed concern regarding an
article about the Mayor race in the Daily Pilot in which "City staff' relayed
information. She questioned who City staff is and stated that Council would
know who this person was if there was a public information officer.
Mr. Bludau stated that the article's author told him that the information did
not come from any City staff member.
Council Member Ridgeway asked if this position would be an in -house
person who interfaces with the homeowners' associations and EQAC.
Mr. Bludau explained that he tried to provide Council with as close to a job
• description as possible, knowing that it may be beyond the capabilities of any
one person. He stated that the amount of time that is spent with the
homeowners' associations would depend on the issue, but that this position
would be a point of contact for the associations and the City. He believed
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• that the most important aspect of this position is making sure that regular
newsletters are produced that provide information relative to the status of
City issues. Mr. Bludau indicated that the reporters will probably always
want to go directly to Council in order to get a quote; however, internally,
the position will allow staff to coordinate and establish policies about who
speaks to reporters.
Motion by Council Member Debav to direct the City Manager to return
to the City Council with a Budget Amendment to fund a Public Information
function within the City Manager's Office.
Paul Gerst, 2028 Vista Cajon, read comments he provided Council on the
criteria for a successful ombudsman program. He stated that most of the
associations do not need a public relations person attending their meetings.
He stated that the associations would like to have meaningful information
and a mechanism to research materials about projects in the community.
Tom Hyans, resident and member of EQAC, hoped that Council takes a close
look at the proposal since EQAC is intending on doing a lot of what is being
proposed for this position and EQAC is a volunteer committee. He expressed
concern regarding the amount of salary and benefits this position would
receive and reported that 64 percent of the City's operating budget goes
toward salaries and benefits for City employees. He stated that the City did
produce a newsletter but there was concern about the cost. He expressed the
opinion that he does not need this position and that he knows what is going
• on in the City because he pays attention to Council meetings. He noted that
there are a lot of ways to get information.
Mayor Pro Tem Thomson believed that the motion entails considerable
rethinking of this issue and that the report is not the only guideline for
establishing the person's functions. Mr. Bludau emphasized that this will
not be an ombudsman position since it would facilitate public information.
He reiterated that public information would go out on a regular basis and be
an additional source for the citizens. He indicated that he is looking for
direction if Council accepts the concept.
In response to Council Member Adams questions, Mr. Bludau stated that he
has considered utilizing a contract employee, but that there are some legal
standards that must be met for a contract position as opposed to a staff
position.
Council Member Adams indicated that he is ambivalent about this, noting
that he likes the objectives but does not like the price tag, and is unsure
about the effectiveness of this position. He pointed out that the advantage of
having a contract employee would be that the position could be let go in a
year if it was not working out. He emphasized that he supports providing
information to the public so that they can participate in issues; however,
questioned whether frequent and less expensive press releases would be
more beneficial over newsletters. Mr. Bludau stated that he could look into
• the legal standards of making this position a contract employee.
Council Member Noyes reviewed the many attempts at doing something like
this. He believed this should be done but questioned how it should be done.
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is He expressed support of Mr. Bludau wanting this position, but expressed
concern relative to its cost. He suggested that Mr. Bludau meet with
EQAC's communication subcommittee.
Council Member Ridgeway stated that he thought this position sounded
terrific until he looked at its budget. He expressed the opinion that the local
newspaper is more adversarial than friendly and that the City is setting
itself up to waste a monumental amount of money.
Regarding the press releases, Council Member Noyes hoped that they carry
the same weight and keep the community informed of issues in a neutral
manner. He noted that a press agent works well for the Police Department.
Mr. Bludau clarified that this position would not be used in the Police or Fire
Departments.
Noting that the City is currently spending $72,000 in publications,
Mr. Bludau stated that the cost of the newsletter publication and design is
$166,000 without salary.
Council Member Ridgeway stated that he would support having this position
be a contract position. Council Member Glover stated that she still is not
sold on newsletters, but supports the idea of having this be a contract
employee. She believed that this was initially envisioned to be a former
reporter who handles press releases and not a liaison with the homeowners'
associations or someone who handles resident complaints, inquiries, and
• issues.
Mayor Pro Tern Thomson stated that there is clearly a need to provide better
information. He indicated that he asked Council Member Debay to head a
Council Ad Hoc Committee to study this, along with the City Manager, to
clarify the job functions and report back at a future study session.
Council Member Ridgeway suggested reminding the public at the beginning
of every meeting that the City has a web page. He believed that the City
should use its resources better, noting that it has access to cable television.
Council Member Adams agreed that there are a lot of opportunities to get
information, and stated that the press receives the same agenda packets that
Council receives. He stated that some of the sensitive issues might be more
appropriately handled by higher level staff members and that a contract
employee that just writes press releases, has more mechanical duties, and
serves as a single contact point makes more sense.
Council Member Debay amended the motion such that she will head a
Council Ad Hoc Committee to study this matter for 60 days with the City
Manager and bring a report back at a future study session.
The amended motion carried by the following roll call vote:
Ayes: Adams, Glover, Thomson, Debay, Ridgeway, Noyes
• Noes: None
Abstain: None
Absent: Mayor O'Neil
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Study Session Minutes
November 8, 1999
PUBLIC COMMENTS - None
ADJOURNMENT - 5:40 p.m.
The agenda for the Study Session was posted on November 3, 1999, at
3:00 p.m. on the City Hall Bulletin Board located outside of the City of
Newport Beach Administration Building.
City Clerk
Recording Secretary
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