HomeMy WebLinkAbout03/14/2000 - Study Session• CITY OF NEWPORT BEACH
City Council Minutes
Study Session
March 14, 2000 - 4:00 p.m.
ROLL CALL
Present: Glover, Adams, Debay, Ridgeway, Thomson, Mayor Noyes
Absent: O'Neil
CURRENT BUSINESS
1. CLARIFICATION OF ITEMS ON THE CONSENT CALENDAR.
In reference to Item #8, Construction Site Fencing and Screening
Requirements, Council Member Debay asked if there would be exceptions to
the fencing. She stated that fencing on smaller lots could eliminate access to
a project or cause a hardship. City Manager Bludau stated that an answer
would be provided at the evening meeting. Council Member Debay stated
that she wanted to make sure that getting an exception wouldn't be too
difficult.
Council Member Debay also made a comment regarding Item #12, Ocean
• Front Street End Improvements, 60th, 62 °d, Cedar, Walnut, and Lugonia
Streets. She stated that there were seven streets remaining to be done and
she confirmed with Public Works Director Webb that they would be
completed over the next two years. Council Member Debay asked for
assurance that the Ocean Front and Seashore encroachment fees would aid
the undergrounding and sidewalk reconstruction in the area. Public Works
Director Webb recalled that the City is obligated to spend the money in the
West Newport area.
Mayor Pro Tern Adams referred to Item #13, Bonita Canyon Sports Park,
and pointed to the difference in figures for the base bid amount of $5,973,000
and the available funding amount of $5,957,000. He asked where the extra
money would come from and if the base bid included a contingency. Public
Works Director Webb confirmed that the base bid did include some
contingencies and is only an estimate. He said that staff will know more
after the formal bids are received, including what alternatives can be
funded.
2. COUNCIL DISCUSSION OF GENERAL PLAN REVISION PLANNING
PROCESSES AND POSSIBLE ROLE OF COMMUNITY SURVEY IN
THE PROCESS.
City Manager Bludau stated that at the City Council meeting of February 8,
2000, the processes for revising the general plan and conducting a
• community survey were discussed. He stated that, at the time, he suggested
that a presentation be made on various surveys and the methods involved.
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City Manager Bludau introduced Carolyn Verheyen of Moore Iacofano
Goltsman, Inc. (MIG) and stated that her presentation would include the
types of survey vehicles available, how surveys can work, how other
communities have used surveys and what role surveys might play in general
plan revisions.
Ms. Verheyen began by providing a brief background on MIG. She stated
that she heads up a service area in the firm called Management and Policy
Planning Services, with a staff of about twelve people. Ms. Verheyen stated
that they have been involved with a number of general plan update
processes over the years. She cited an example in Pasadena where the
general plan was actually a condition of the court settlement in a growth
management initiative. She listed other cities and counties that MIG has
worked with. Ms. Verheyen stated that they have also done quite a bit of
visioning for a number of cities and counties, including a strategic visioning
process that was just begun with Laguna Beach.
Ms. Verheyen stated that she would provide an overview of community
surveys and the role they can play in a general plan update. She stated that
she also had a slide presentation to illustrate many optional techniques that
the City could put together to engage the public in helping to develop a
general plan. She encouraged the City Council to ask questions throughout
her presentation, to discuss any of the ideas among themselves and to
interact as much as desired.
• Council Member Ridgeway asked Ms. Verheyen to provide some background
on herself and what visioning actually means to a City. She stated that MIG
has people from a variety of backgrounds, but that her education background
is in environmental psychology. She said this area combines psychology and
the social sciences with planning and design, and the interaction between
people and their environments. She said that MIG provides a complete
background in the technical planning side as well as the community
participation side. In response to the second part of Council Member
Ridgeway's question, Ms. Verheyen stated that different communities define
visioning in different ways, but MIG feels that it is a process for imagining
the future. She stated that it can be as simple as a one -line vision statement
to a full-page statement that really paints a picture.
Council Member Ridgeway asked what type of answer Ms. Verheyen would
give if asked the same thing about quality of life. She stated that quality of
life is also difficult to define and many communities are trying to give it
substance and definition. She stated that it is interesting to engage people
in the discussion, and to not assume that everyone knows or shares the same
answer. She stated that finding out how the community envisions quality of
life currently and into the future can be done through a disciplined process,
such as presenting and debating statements that are contradictory or
mutually exclusive.
Council Member Debay stated that the City has some pressing issues, such
• as updating the housing element, which has a time deadline for completion.
She asked if the survey could help with these critical issues in time. Council
Member Debay also asked about the timing of the survey in regards to the
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initiative on the November ballot. Ms. Verheyen said that for the housing
element, a survey should be designed that will take only ten to twenty
minutes to complete and has very focused questions. She stated that for the
initiative, a survey would probably be part of a larger process. She added
that in her experience, if people are satisfied with the general plan as a
document to guide future planning decisions, they don't need to plan by
ballot box. Ms. Verheyen stated that the City has a very small window to
gain the type of confidence and ownership in the general plan that is needed
by the public.
Council Member Glover stated that she feels it is important to hear from
new voices about their visions for the future of the City. She cited examples
of some of the long -time residents in her district who are now raising their
children in the same neighborhoods they grew up in. Council Member
Glover stated that these types of people have a lot of time vested in the
community and she'd like to hear what their visions for the future are.
Council Member Glover asked how these new voices can be heard since they
are the future, more so than the older residents who might have more time
to participate in the visioning process.
Council Member Ridgeway asked about the confidence of the public in the
general plan and their need to plan by the ballot box, in comparison to their
confidence in the elected officials. Ms. Verheyen agreed that confidence in
their elected officials is important and a more difficult issue to address. She
• stated that if the public understands that the general plan is a blueprint
document which guides decision - making, they understand that the elected
officials are held to its direction. She added that designing a general plan
that everyone agrees upon gives the City the opportunity to create a
compromise on a community -wide level. Council Member Ridgeway
suggested that the City's general plan may not need revising.
City Manager Bludau asked Ms. Verheyen to discuss Council Member
Glover's earlier comments about engaging people who haven't been engaged
in the past and getting their participation in the community visioning
process. Ms. Verheyen agreed that it is a time commitment to attend a
public workshop, but other techniques can be used such as web sites,
newsletters with quick comment sheets or actually going to locations
frequented by these people.
Council Member Glover disagreed with setting up sites at outside locations.
She stated that consensus among the entire community will be difficult to
reach, but that each council member might determine the best methodology
for their district and really work within their particular districts and
villages. She said that once each council member gets a feel for their
district, they could come together and try to make the appropriate decisions.
Ms. Verheyen agreed that a tailored program within each district is a good
idea, with the council members acting as the funnel to bring that
information back to the group.
• Ms. Verheyen commented on a door -to -door survey done for Laguna Niguel
and some other studies MIG assisted on for Newport Beach. She began her
presentation by stating that surveys can be statistically valid and provide a
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read on what members of the community think on a variety of issues, if a
sound methodology is used with a sampling plan and controls. She stated
that surveys can also provide clear direction to decision makers, but
shouldn't be used as the only source. She stated that the true value of
surveys is that they can provide a representative cross section of opinions
and preferences, rather than just hearing from a self- selected group at
Council meetings or community workshops.
Ms. Verheyen stated that one of the disadvantages of surveys is that people
will often question the results, especially if a defensible methodology is not
used. She said that the interpretation of the results should always consider
the confidence interval and margin of error. She said that some surveys
skimp on sample size, which creates a large margin of error. Other
disadvantages of surveys are that they can be expensive, are limited if the
topics are complex and can be subject to various types of bias.
Ms. Verheyen stated that there is a lot more to sound survey research than
careful sampling, but that careful sampling can make or break a survey. She
said that the confidence level or interval should be considered, with 95%
being the industry standard. This means that there is a 95% chance that the
survey sample and the population from which it is drawn will look alike.
Ms. Verheyen said margin of error is another important factor to consider,
with plus or minus 3% to 5% being the industry standard. She stated that
• the error depends on the sample size not the population size, which is
contrary to what many people believe. A sample size of 500 to 1,000 can be
used to attain a small margin of error. She explained that a plus or minus
5% margin of error would mean that a 50/50 yes /no response to a question
could represent an actual response of 45/55 if the population were polled.
The key is to remember that a survey is never conclusive because the margin
of error must be taken into consideration.
Ms. Verheyen stated that samples can be obtained in a variety of ways. She
stated that a major concern of sample size is choosing one that is large
enough to be representative, that no important characteristic has been left
unrepresented and that no subgroup differences are left out. She stated that
sample size is not a function of population size, but that more respondents
will reduce the margin of error and increase the confidence level.
Council Member Ridgeway stated that Newport Beach has two cultures and
asked how the sample would be chosen in this case. Ms. Verheyen stated
that the population Citywide should be looked at and then the appropriate
clusters should be considered, with samples drawn accordingly. She stated
that Newport Beach will want a large enough sample size so that the margin
of error is low at the sub - sample level, enabling comparison of the different
areas in Newport Beach. Ms. Verheyen suggested a sample size of
approximately 700, or 1,000 if it could be funded.
Ms. Verheyen continued her presentation by stating that there are various
• methods that can be used to conduct surveys. She stated that the door -to-
door intercept method is best when trying to obtain in -depth and complex
information, produces high response rates and reduces self - selection bias.
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She said the disadvantages are people might be hesitant to participate and it
can be an expensive method.
Ms. Verheyen stated that telephone surveys are the most popular method,
have the fastest turnaround time, provide good quality data for the money,
are easy to administer and that quality control is good. She stated, however,
that coverage might be lacking, and that interview length and complexity
are limited.
Ms. Verheyen stated that mail surveys are good for complex questions
because maps and visuals can be used, and they are usually inexpensive and
easy to administer. She stated that the disadvantages are that the response
rate is low, self- selection bias is high because many people throw away the
surveys and do not respond and data quality is hard to control due to
incompleteness in filling out the survey on their own.
Ms. Verheyen stated that there are some factors that can be built into
surveys to insure that they will be successful. She listed these to include the
use of rigorous scientifically valid methods, keeping it limited to ten to
fifteen minutes, focusing on issues where there are distinct choices,
providing adequate information to the respondent, including a few open -
ended questions, and always citing the margin of error for the full sample as
well as any sub - samples.
• Ms. Verheyen suggested that if Newport Beach uses a survey in developing
its general plan update, the timing of the survey should be considered. She
stated that if it is used early in the process, the City could receive
information about satisfaction with quality of life, satisfaction with City
services, major issues and concerns, and preferred policy direction.
Council Member Glover asked if Ms. Verheyen was saying that the City
might want to do a survey but not a visioning process when developing the
general plan update. Ms. Verheyen agreed that it is an option, and that not
all general plan processes involve a visioning element. She added that if the
general plan is in fairly good shape, an extensive process does not need to be
carried out.
Ms. Verheyen stated that if the survey is used later in the general plan
process, the City would have the option to look at more specific tradeoffs,
policies, sites and issues.
Ms. Verheyen continued her presentation by discussing other ways to obtain
information. She stated that focus groups can be used for in -depth
discussions, can be used prior to a survey, are good for complex issues and
can be less expensive if just a few are done. She added that focus groups do
not have strong statistical reliability and wouldn't take the place of open
public forums.
Ms. Verheyen stated that working groups or advisory committees are
• another option to use when going through the general plan update process.
She explained that these groups explore planning issues and options over
several meetings, usually with an application and appointment required to
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be a part of the group. She stated that this method can be labor - intensive
staff, but it can result in a lot of agreement and buy -in.
Ms. Verheyen also listed community workshops and stated that they can be
the mainstay of a community participation program. She said there are
many creative ways to make community workshops productive and engaging
and satisfying for the participants. It also provides the opportunity for the
community to give input while listening to others. She said the workshops
are usually comprised of a self - selected group, however. Ms. Verheyen said
that graphic recording is a technique that can be used to provide a visual
record and flow at a meeting.
Ms. Verheyen listed community fairs, booths in public areas, vision festivals,
community planning charettes, open houses, information displays, story
buses, workshop kits and tours as other ways to provide large scale
community events and opportunities for input. She stated that there are
also various methods that can be used during meetings such as tradeoff
games and electronic voting.
Council Member Glover commented on the tradeoff games and her support
of the concept. She specifically mentioned that it would be beneficial to look
at options and have, for example, an economist available who would
calculate the cost of the various decisions.
• City Manager Bludau asked about the number of people who could
participate in the tradeoff games. Ms. Verheyen stated that MIG has
conducted the games in a number of cities and in each case, they were very
different games because the issues were different. She stated that Pasadena
had small group breakouts at a public workshop with ten groups of eight
playing the game. She said that it was also built into the workshop kit so
that others could conduct similar games on their own. She said that the
information from all the groups can then be submitted and analyzed
together. She said it is a good way to look at impacts and benefits of a
project, such as the new Dunes hotel proposal.
Ms. Verheyen continued listing ideas that Newport Beach might want to
consider in addition to surveys, which included youth outreach involvement,
engaging the press with conferences and briefings, hotlines, web pages,
visual presentations, videos, fact sheets or newsletters, and the actual
documents that come out of the planning process.
Mayor Noyes stated that he and City Manager Bludau attended a library
visioning process the week prior. He said it was an interesting experience
and he was surprised by the similar answers received from such a diverse
group of people. He also commented about the different districts in the City,
as mentioned earlier, and suggested that were really eleven different parts
of the City.
Mayor Noyes asked about the order in which things should be done referring
• to surveys, the visioning process, general plan update process, and staff and
professional involvement. Ms. Verheyen said the questions should be
identified and then the process can be built around it. She said that once the
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questions are identified, the best mechanism to engage the community in
providing the answers and their opinions can be determined.
Mayor Noyes asked for a general overview of what various mechanisms cost.
Ms. Verheyen stated that a couple of workshops could cost $10,000 to
$12,000. Mail -out surveys cost between $12,000 and $15,000 for a sample
size of approximately 500 to 600. She said that using a larger sample size so
that sub - samples could be broken out would increase the survey cost to
$16,000 to $20,000. Ms. Verheyen stated that a phone survey would
probably cost between $25,000 and $35,000, and a door -to -door survey would
cost approximately $30,000 to $40,000 or $45,000. She said the estimates
are rough and other factors would affect the actual cost.
Mayor Noyes asked how the questions are developed. Ms. Verheyen stated
that she usually starts with an issues identification meeting, often with the
City Council, where the topics are discussed. She said she then drafts the
questions, comes back to the City Council and revisions or deletions are
made based on priorities. She said that a couple of drafts are usually
required before a pilot test is done with actual community members, followed
by full -scale administration.
Mayor Noyes asked how the issue of bias is dealt with. Ms. Verheyen stated
that, for example, when dealing with bias in question wording, there are lots
of guidelines for question wording to avoid a question that asks for more
than one thing at a time or one that leads to a particular answer. She said
that information should be provided regarding both advantages and
disadvantages to keep the question objective. Ms. Verheyen added that the
other types of bias can also be dealt with.
Council Member Thomson asked how typical national surveys of 1,200
people or .002 of the population of voters, as mentioned earlier, can be
translated to Newport Beach's sample size. Ms. Verheyen stated that the
formula used to determine sample size is complex and population size is only
one factor. She stated that 800 to 1,000 would probably be ideal for Newport
Beach.
City Manager Bludau asked about rules for when to use a survey, whether
it's earlier or later in a process. Ms. Verheyen stated that when considering
a general plan update process, later is usually more effective to test
alternatives or policy direction. She said that if the City feels that it needs
an earlier read on larger goals or policy direction, an earlier survey would be
better. She added, however, that if the City feels there will be controversial
choices later, the survey should be saved for later. She said that both
surveys could also be used.
City Manager Bludau asked if Ms. Verheyen had seen anyone use the two -
survey method effectively. She stated that most entities do not have the
budget for both in a general plan update process, and will usually use
methods other than just surveys to obtain public input.
• Assistant City Manager Wood asked about the cost for tradeoff games.
Ms. Verheyen responded by stating that they're approximately $12,000 to
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$15,000. She said this includes the development of the materials and
production of the supplies.
Council Member Glover mentioned the Greenlight initiative and asked what
Ms. Verheyen would use to illustrate the traffic and tradeoffs of a new
project. Ms. Verheyen showed some materials used in actual land use
tradeoff games. She said that assumptions were made from a transportation
planner's expert opinion on the number of peak hour trips generated by each
land use type. Council Member Glover stated her lack of understanding
about how peak hours are determined and some of the initial assumptions
that are made. Ms. Verheyen agreed that the planning issue can be complex
and tradeoff games can be very enlightening for the participants, while
others find that they are too simple and not based on reality.
Council Member Ridgeway pointed out that it is unknown, even by
economists, if jobs or housing came first. He then asked if the tradeoff
games provide the ability to analyze the results of activity in the areas
surrounding a City, regardless of what level of growth the City has.
Ms. Verheyen stated that the transportation planners, economists, traffic
specialists and land use planners that provide information for the tradeoff
games know to include what's happening in the region, whether the City
under study has no growth, minimal growth or full build -out. She added
that there really is no such thing as no growth because adjacent
communities affect the entire region.
• City Manager Bludau asked if MIG had the various experts on staff needed
to conduct a tradeoff game on staff. Ms. Verheyen responded that MIG does
not have all the experts on staff, but they do work with professionals to build
in the other specialties. She added that MIG is primarily made up of land
use planners, participation experts and community designers.
At the invitation of Mayor Noyes, Barry Eaton stated that he has
participated in approximately six general plan updates as a professional
planner. He agreed that a community survey at the beginning is important.
He said that even more important is what guiding group assists with the
plan.
Dan Purcell stated that he had been through a similar strategic planning
process at a large community college during a strong economy in a growing
community. He said the process trickled down from the top administration
of the college and began with focus groups and then an appointed body of
representatives. He said it then broke into a survey at the end, which he felt
was beneficial and helped to clarify and reinforce the decisions made.
Mr. Purcell asked about existing organizations in the community and what
role they might play.
Ms. Verheyen stated that existing organizations might be partly used in the
focus group method where a representative cross section of the community is
needed. She stated that an advisory committee can also be drawn from
• established groups, but should also include people who are not involved in
organized groups. Ms. Verheyen added that the workshop kit can be used by
established groups. She said the participation process should be designed to
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isaccommodate the voices of everyone.
Mayor Noyes expressed his concern that there still doesn't seem to be clear
direction on how Newport Beach should proceed. He asked if a consultant
should be used from the beginning to develop the list of questions and
priorities, or if the consultant should be brought in later during the process.
Ms. Verheyen suggested that once the questions have been developed, it
then might be a good time to bring in a consultant who can help with the
optional ways of building a participation process to answer the questions.
Council Member Glover stated that she has always felt that if the City can
communicate properly with the citizens, the citizens could make a choice on
the options they want to choose and the City Council would follow that
direction. She said that it is important that a community clearly understand
the tradeoffs of various choices. She specifically referenced reducing services
when revenues are decreased.
Mayor Pro Tem Adams asked who would be providing the leadership for the
City's general plan update effort. He suggested that questions shouldn't be
developed until the bigger issue of how the City is going to go about the
process is decided. City Manager Bludau agreed that the City Council first
needs to decide if it's committed to a general plan update, and then decide on
a timeframe and a budget.
• Council Member Thomson agreed that the City Council should be out in the
community and find out what people are thinking and concerned about. He
said the City Council needs to be responsive to the community.
Council Member Ridgeway thought Mayor Pro Tem Adams was more asking
who would be managing the program on staff. City Manager Bludau
responded that he would think the City Manager's office would manage the
process, but he said he would first need to see what the process is going to be
and how complex it is going to be.
Council Member Ridgeway stated that the last general plan update was done
in 1988. He asked about the legal obligation to review the general plan, like
is done for the housing element and the circulation element. Planning
Director Temple stated that the housing element is the only one that has
firmly established deadlines and requirements for routine updates, however,
State planning law advises that the others be reviewed every five years.
Council Member Ridgeway asked about the norm among cities for reviewing
their land use and circulation elements. Planning Director Temple stated
that most communities do not update their various elements on a periodic
basis. She said that updates usually come about because of changing
circumstances or pressures from the outside. She added that twelve years is
probably too long to wait for an update, however.
Mayor Pro Tem Adams stated that there are a lot of expectations as to what
• will come out of the general plan update process. He suggested that possibly
staff could present the general plan at some future study sessions, discuss
each element specifically and what might need to be revised. He said that
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once the City Council and the public understand what the general plan is
and what it has done, decisions can then be made on what might need to be
changed. He suggested this as a logical starting point. He stated his
concern that many people's expectations of what a general plan update will
do may be unrealistic. Mayor Pro Tem Adams added that he thinks someone
on staff needs to provide the leadership to educate the City Council and the
public about the general plan. He suggested that if staff time is not
available, maybe a consultant should be used.
Council Member Ridgeway agreed with Mayor Pro Tem Adams' suggestion.
He stated that a lot of discussion has taken place over the year on the land
use, circulation and housing elements, and that's where the focus will likely
remain. He stated that the visioning process on these elements can begin
with the general plan update process as is being discussed.
Mayor Noyes stated that it may be found that there is nothing wrong with
any of the elements of the general plan. He asked which element would be
easiest to tackle. Planning Director Temple stated that the housing element
is already being reviewed, as required. She added that the Planning
Department did begin a review of the general plan the year prior, per City
Council recommendation, and that this material could be presented as a
starting point.
Council Member Debay confirmed with Assistant City Manager Wood that
• the housing element review is a priority. Assistant City Manager Wood
added that the five -year plan for the block grant is being done first. Council
Member Debay further confirmed that the deadline to update the housing
element is the end of June with an extension expected for the end of
December. She further confirmed that the housing element would be
reviewed separate from the general plan update process.
Council Member Ridgeway stated that the housing element doesn't need a
visioning process and can be handled by staff and the City Council because it
is driven by legal requirements and lack of compliance.
Council Member Thomson asked if staff could develop a matrix that
compares the size of buildings, road capacities, number of houses and
developments, population and how they all work together. He said that a
model would allow different theories to be tested. Assistant City Manager
Wood stated that she didn't feel these resources were available in- house.
She said that staff could address specific issues and questions, but doesn't
have the capacity to pull it all together into tradeoff scenarios. Council
Member Thomson suggested that models should already be available. City
Manager Bludau stated that existing models may not work for specific
projects and issues in Newport Beach. He said that the location of a project
would change the tradeoffs and impacts. Council Member Thomson argued
that planners and developers must know how much traffic is generated from
various projects.
• Mayor Pro Tem Adams stated that traffic models are used.
Mayor Noyes suggested that Mayor Pro Tem Adams' earlier suggestion to
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have an overall presentation of the general plan be conducted at a future
study session. City Manager Bludau asked if the City Council wanted to
concentrate on the housing, circulation and land use elements. Assistant
City Manager Wood suggested that all of the elements be reviewed, referring
to some that haven't been updated in so long they may not comply with
current State law.
Council Member Ridgeway agreed with Assistant City Manager Wood's
suggestion, but wants the focus to remain on the three elements named.
PUBLIC COMMENTS —None.
ADJOURNMENT — 6:05 p.m.
The agenda for the Study Session was posted on March 8, 2000, at
3:30 p.m. on the City Hall Bulletin Board located outside of the City of
Newport Beach Administration Building. _
Recording Secret
City Clerk
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