HomeMy WebLinkAbout23 - Introduction of a Nonconforming Sign Code Amendment (PA2019-184) - CorrespondenceJune 23, 2020
Rieff, Kim Item No. 23
From: Dave <dave@jalali.com>
Sent: Wednesday, June 17, 2020 12:54 PM
To: City Clerk's Office
Subject: Amendment to Sec. 20.42.140 of Title 20 (removing the signs on PCH). 6000. W. Coast
HWY. Newport Beach, CA. 92663. Public Hearing on June 23, 2020
Follow Up Flag: Follow up
Flag Status: Completed
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Dear City Council.
My name is David Jalali. I own the building at 6000 W. Coast HWY. Newport Beach. The sign at this location was
permitted in 1995 and installed per the city Code and regulations at the time. The sign was permitted over 25 years ago
and installed accordingly.
Removing this permitted sign will cause hardship to all the store owners/tenants, specially during this COVID19 time,
which has devastated the economy. It is of extreme hardship to burden the owner and or the tenants in this building
with the cost of removing a city permitted sign, which has been installed over 25 years ago. Furthermore, the businesses
in the building will loose business and revenue due to loss of advertisement, which this sign provides for their business.
Hardship in loss of business & revenue in addition to the cost of removal, therefore I propose the following solution:
1. The sign has been permitted and installed over 25 years ago. Therefore, I hereby would like to ask for this city
permitted sign to be grandfathered by the city at this location.
Sincerely
David Jalali
(949)433-5626
dave@ialali.com
www.jaiali.com
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June 23, 2020
Rieff, Kim Item No. 23
From: Ned McCune <ned2455@hotmail.com>
Sent: Wednesday, June 17, 2020 11:50 AM
To: City Clerk's Office
Subject: Nonconforming Signs
Follow Up Flag: Follow up
Flag Status: Completed
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Dear Council Members,
I have three of them on my 300' frontage property at 2700 West Coast Highway. The 2005 ordinance should
be set aside and the signs allowed to stay indefinitely. The ordinance was a wrongheaded attempt at
conformity on a community that developed into something beautiful without any mastermind or master plan
behind it. The signs are a reminder of that. They also signify economic vitality. I'm pleased to see it coming
back after the lockdown. Do not impose upon business the added cost of taking them down. The recovery is
fragile.
Ned McCune, Mariners Mile Co.
June 23, 2020
Item No. 23
DMI Duca - Mccoy, Inc.
3840 East Coast Highway
Corona Del Mar, CA. 92625
Telephone 949-675-4487
Fax 949-675-4456
Email: dmieng@aol.com
June 16, 2020
Office of City Clerk
City Hall
P.O.Box 1768
Newport Beach, Ca. 92658-8915
RE: NON CONFORMING SIGNS MEETING OF JUNE 23, 2020
I am the owner of the building at 3840 East Coast Hwy which I lease a portion
To the Nagisa Restaurant which has been here since 1980. We have had all of our
site plans and necessary permits approved since 1980
The restaurant has never had anyone complain about our sign and it is not
overpowering. We have always been a good neighbor with all of our neighbors for
Over thirty years.
The recent Coivid-19 virus has been a tremendous financial burden
on all businesses in this area.This is not the time to add additional cost to any
business.
Please extend the sign amortization.
Thank You
Pete J. Duca P.E.
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June 23, 2020
Item No. 23
Russell E. Fluter
2025 W. Balboa Blvd.
Newport Beach, CA 92663
June 18, 2020
To: Newport Beach City Council
Re: Support to Eliminate the Amortization Period for Non -Conforming Signs
Dear City Council,
These mid-century signs are part of our history and are not offensive.
The consultant in 2005 who recommended that they be eliminated wanted Newport to look like a
master -planned community.
These property and business owners were never notified in 2005 when the idea of eliminating the signs
was discussed.
Please allow our businesses to keep their signs as signage is part of their heritage and critical to their
success.
Thanks very much.
Sincerely,
Russell Fluter
949.466.2037
Rieff, Kim
Received After Agenda Printed
June 23, 2020
Item No. 23
From: Brad Kuish <kuishb@gmail.com>
Sent: Friday, June 19, 2020 2:13 PM
To: City Clerk's Office
Subject: Pending City Council Hearing, Nonconforming Sign Code Amendment - PA2019-184
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Dear City Clerk:
As a property owner in the Village of Corona Del Mar, it is my position that the small businesses and entrepreneurs in
our community need every advantage they can to survive in a changing retail world. The monument signs provide value
to the small businesses in Corona Del Mar and perhaps even hope; an opportunity to garner recognition, identity and
even economic sustenance. It gives each one of them some minor chance to eke out clients in a world dominated by
mega -retailers such as Amazon, Walmart, Walgreens and Home Depot.
Also, it seems the last thing the Govermmnet should consider in these unprecedented times of Covid19, riots and
economic stress is make things worse on these small business owners. Eliminating the tenant signs will clearly reduce
their identity, visibility and to some degree, their clients.
So we support the roof top signs, in perpetuity. Why make their businesses more difficult, reduce their patronage,
reduce their potential clients and reduce their revenue at a time like this. It makes no sense. Businesses are already
stressed.
I do not support removing the monument signs, certainly not in the short run and probably not in the long.
Let's help the mom and pop entrepreneurs rather than harm them. Please keep the signs.
Sincerely,
Bradford Kuish
Principal
3800 East Coast Hwy
Corona Del Mar, CA 92625
phone 949.723.2050
Received After Agenda Printed
June 23, 2020
Item No. 23
From: McConnell, Shane <Shane.McConnell@marcusmillichap.com>
Sent: Friday, June 19, 2020 5:07 PM
To: City Clerk's Office
Subject: FW: Nonconforming Sign Code Amendment - PA2019-184
Categories: Kim
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Dear City Clerk,
As a resident living in the Village of Corona Del Mar, it is my position that the small businesses and entrepreneurs in our
community need every advantage they can to survive in a changing retail world. The monument signs provide value to
the small businesses in Corona Del Mar and perhaps even hope; an opportunity to garner recognition, identity and even
economic sustenance. It gives each one of them some minor chance to eke out clients in a world dominated by mega -
retailers such as Amazon, Walmart, Walgreens and Home Depot.
Also, it seems the last thing the local Government should consider in these unprecedented times of Covid19, riots and
economic stress is make things worse on these small business owners. Eliminating the tenant signs will clearly reduce
their identity, visibility and to some degree, their clients.
So we support the roof top signs, in perpetuity. Why make their businesses more difficult, reduce their patronage,
reduce their potential clients and reduce their revenue at a time like this. It makes no sense. Businesses are already
stressed.
I do not support removing the monument signs, certainly not in the short run and probably not in the long.
Let's help the mom and pop entrepreneurs rather than harm them. Please keep the signs.
Thank you,
Shane Ryan McConnell
First Vice President Investments
Marcus & Miliichap l (949) 419-;3258 direct
19800 MacArthur Boulevard (949) 419-3200 amain
Suite 150 (949) 933-5923 mobile
Irvine, CIS 92612 (949) 419-3210 fax
slaane.mcccr€inell(&)tiiarctist-nillichi.core
License: CA: 01177592
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Received After Agenda Printed
June 23, 2020
Rieff, Kim Item No. 23
From: Bencharat Morarit <bencharat@mindprossage.com>
Sent: Monday, June 22, 2020 3:11 PM
To: City Clerk's Office
Subject: Nonconforming Sign Code Amendment - PA2019-184
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We support the extension of non conforming signs. With this crazy situation of the pandemics many businesses just reopened after
three months of almost zero revenue and still with the obligation to support all costs. Especially commercial rent. Adding more costs
at this time may be a big problem.
We would recommend the city to make a public statement on supporting small business to renegotiate commercial rents for the
time being small business were forced to be closed.
Thanks,
Bencharat Morarit
Mind Prossage Inc.
Corona del Mar - Newport Beach
Received After Agenda Printed
June 23, 2020
Item No. 23
From: ALRON7099@aol.com
Sent: Monday, June 22, 2020 2:21 PM
To: Blumenthal, David (Contractor)
Cc: City Clerk's Office; Dept - City Council; Dixon, Diane; Avery, Brad; Duffield, Duffy;
Muldoon, Kevin; Herdman, Jeff, Brenner, Joy; O'Neill, William
Subject: Signs
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June 22, 2020
TO: Newport City Council
RE: Support to Eliminate the Amortization Period for Non -Conforming Signs
Dear Council Persons:
These Mid -Century signs are part of our history, vital to our business survival, and not offensive. The
consultant in 2005 who recommended that they be eliminated wanted Newport Beach to look like a
master planned community, or Laguna Beach. As a property owner, I know that I was not notified
about the idea that we would eliminate signs for Korker Liquor, or the old Mateo's Restaurant (now
CBM Restaurant).
Please, please allow our businesses to keep their signs as part of their heritage and critical to their
success as a business in our community.
Please repeal this proposed elimination of signs. The planning commission supports keeping our
signs, and repealing this removal program.
Look at what has happened to Laguna Beach with removal of all the signs --
Just as an example, Coast Liquor had a mid-century sign, it was ordered removed by the city, the
liquor store did not survive, and the building became vacant. I have seen a big for lease sign in the
window, for at least 2 or 3 years now. Don't let that happen to us.
Our business tenants need tourist and local trade to survive, now, more than ever.
Please give them the signs that they need to attract customers, keep employees and stay in
business.
Thank you,
Ron & Allyson Presta
949-759-1275
Received After Agenda Printed
June 23, 2020
Item No. 23
From: GARY SAUTER <735Gary@roadrunner.com>
Sent: Monday, June 22, 2020 4:46 PM
To: Blumenthal, David (Contractor)
Subject: Nonconforming Signage PA21019-184
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Gary Sauter
3334 E.Coast Hwy #425
Corona del mar,Ca 92625
RE:Property Owner with 2 Pole Signs
Project # PA2019-184
Activity CA2019-007
LC 2019-005
RE: Adresses
2919 E. Coast hwy ,CDM,92625
2333 E.Coast hwy,CDM ,92625
We are all trying to slowly moving forward with reopening and attracting customers to my
Buildings is important.
:2919 E.Coast hwy which has a Jewelry,hair & nail salons & 2333 E.Coast hwy has a Resturant
with numerous personal services both pole signs are helpful .
In response to review of Pole signs code amendment: I would like the Planning Department to
consider the following issues:
1) The Businesses have invested and rely on site identification to attract patronage. This is
especially important for the rear Tenants. For example, " suite 2919 E. Coast hwy," which is next
to Port Theater
(a hair salon & nail salon at rear are difficult difficult to locate without the pole signage.
2) These Historic pole Signs have been a part of the CDM village look and feel for approx.50-70
years.) have never heard of a complain about my two pole signs which are conservative and
tasteful .1 have not noticed any blasting ugly red/white or bright neon sign in the CDM village . If
you are addressing a complaint about the sign in the city or area , or color etc then I believe a the
city could work through those look and design concerns with owner specific sign or as approvals
for changes in color,letters etc come up for review.
3) 1 would like to challenge the concept that "proper notifications" were sent out years ago to
remove all pole signage. Additionally, I'd like to point out that with technology e.g. the Amazon
1
effect is coming fast with the way people do business. I implore you to consider these points.
Many Tenants will be closing down soon or now, due to Covids 19 lockdowns ,everyone and
including any New Tenants will be looking to start a business will look at signage.They all known
they will be fighting a uphill battle to be succeed.
Hopefully the city will elect to support small business as we move forward.
Gary Sauter
Property Owner ( 949 ) 274-0104
Please call at your earliest connivence to discuss questions and concerns
Received After Agenda Printed
June 23, 2020
Rieff, Kim Item No. 23
From: City Clerk's Office
Sent: Monday, June 22, 2020 4:57 PM
To: Mulvey, Jennifer; Rieff, Kim
Subject: FW: Signs
From: Korker Y
Sent: Monday, June 22, 2020 4:56:46 PM (UTC -08:00) Pacific Time (US & Canada)
To: ALRON7099@aol.com
Cc: Blumenthal, David(Contractor); City Clerk's Office; Dept - City Council; Dixon, Diane; Avery, Brad; Duffield, Duffy;
Muldoon, Kevin; Herdman, Jeff; Brenner, Joy; O'Neill, William
Subject: Re: Signs
[EXTERNAL EMAIL] DO NOT CLICK links or attachments unless you recognize the sender and know the content is safe.
June 22, 2020
TO: Newport City Council
RE: Support to Eliminate the Amortization Period for Non -Conforming Signs
Dear Council Persons:
I would like to bring up an issue regarding Municipal Code Section 20.42.180, and 20.42.140.A.
My family have been the business owners of Korker Liquor since 2004.
We are vehemently Opposed to the removal of the roof sign. It has been erected and unchanged for
over 50 years. Removal of the sign will hinder visibility. We have been repeatedly told by new
customers that the distinctive sign was what first drew their attention that led them inside. It is part of
the building's craftsmanship and heritage. It represents the overall look and feel towards the entire
building which it is part of.
Please do not hurt my business in these uncertain economic times.
Thank you for your consideration.
Garen Yegenian
Korker Liquor
2229 East Coast HWY
Corona del Mar, CA 92625
On Mon, Jun 22, 2020 at 2:21 PM ALRON7099@aol.com <alron7099@aol.com> wrote:
June 22, 2020
TO: Newport City Council
RE: Support to Eliminate the Amortization Period for Non -Conforming Signs
Dear Council Persons:
These Mid -Century signs are part of our history, vital to our business survival, and not
offensive. The consultant in 2005 who recommended that they be eliminated wanted Newport
Beach to look like a master planned community, or Laguna Beach. As a property owner, I know that
I was not notified about the idea that we would eliminate signs for Korker Liquor, or the old Mateo's
Restaurant (now CdM Restaurant).
Please, please allow our businesses to keep their signs as part of their heritage and critical to their
success as a business in our community.
Please repeal this proposed elimination of signs. The planning commission supports keeping our
signs, and repealing this removal program.
Look at what has happened to Laguna Beach with removal of all the signs --
Just as an example, Coast Liquor had a mid-century sign, it was ordered removed by the city, the
liquor store did not survive, and the building became vacant. I have seen a big for lease sign in the
window, for at least 2 or 3 years now. Don't let that happen to us.
Our business tenants need tourist and local trade to survive, now, more than ever.
Please give them the signs that they need to attract customers, keep employees and stay in
business.
Thank you,
Ron & Allyson Presta
949-759-1275
Received After Agenda Printed
June 23, 2020
Item No. 23
From:
Ron Salisbury <ron@elcholo.com>
Sent:
Tuesday, June 23, 2020 10:19 AM
To:
City Clerk's Office
Cc:
Jack Croul
Subject:
Cannery Sign
Attachments:
Cannery Sign.pdf, ATT00001.txt
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Hopefully can still submit for tonight's meeting Q
When Jack Croul purchased the soon to be torn down Cannery Restaurant in 1999 with
absolutely ZERO intent of making a profit and with just one thought, to save it from a
permanent destruction, he gifted our community with a restaurant that I would humbly submit,
was and continues to be an iconic that remains a significant part of our social fabric and
powerful reason for living here.
For my part I grew up and for a lifetime of 87 years embraced what honest restaurants like this
can mean to those who count them as almost their second home. I was blessed to be born
into and subsequently own EI Cholo restaurants now 3 years shy of our 100th anniversary. We
recently hosted 5 generations of the Sullivan Family as they celebrated their matriarch's 85th
birthday. Probably no better example can be recounted of what businesses like this exemplify.
My point in saying all of this is simply that I have come to believe that we should avoid
whenever possible removing from our lives that which enriches it. To remove a sign because of
the need to "clean things up and modernize like the City of Irvine" sends a disturbing
message as innocent as it sounds. Simply we are sending a subliminally disturbing message
that we have taken something heartwarming with a threat that there is more to come.
In 1965 when I was young and foolish I asked a designer to "modernize" our very iconic EI
Cholo "man". Never before or after did I receive so many calls and letters telling me how
wrong I was. I had touched a nerve.