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Home My WebLink About20190710_ApplicationCommunity Development Department Planning Permit Application 1. Check Permits Requested: D Approval-in-Concept -AIC # D Lot Me rg er D Coastal Deve lopment Pe rmit D Limited Term Permit - D Waiver for De Minim is Development D Seasonal D < 90 day 0 >90 days D Coastal Residential Deve lopment D Modifi ca ti o n Permit D Condominium Conversion D Off-Site Parking Agreement [j] Comprehensive Sign Progra m D Planned Community Developm ent Plan D Development Ag reeme nt D Planned Deve lopm en t Perm it D Deve lopment Plan D Site Development Review -D Major D Minor D Lot Lin e Adjustment D Parcel Map 2 . Project Address(es)/Assessor's Parcel No(s) 12101 Dove St -427-131-09 CITY OF NEWPORT BEACH 100 Civic Center Drive Newport Beach, California 92660 949 644 -3200 newportbeachca .gov/communitydevelopment D Staff Approva l D Tra ct Map D Traffic Study D Use Permit -OMinor 0 Cond iti ona l D Am e ndm e nt to existing Use Permit D Variance D Amendm en t -OCode OPC O GP OLCP D Other: 3 . Project Description and Justification (Attach additional sheets if necessary): New Sign age fo r Jaguar Landrover Newport Beach Service Cente r 4 _ Applicant/Company Name !M ega he rtz El ectri c Signs I Mailing Address 11290 Monterey Pass Rd Suite/Unit ";=======::I, City JM o nterey Park State lcA I Zip 19 17 54 I Phone 1818-566-1 850 I Fax ~------~I Email IRob@mega hertzsig n .com I C t tic N I De nni s Stout -Megahertz Electric Signs 5. on ac om pany,-..:~a~m-'..'..::'.e~====================.------;::::::======.-' M .1. Add 1504 E Pa lmyra Ave a1 mg ress City lora ng e Suite/Unit ';:::::====== State JcA I Zip 1 92866 Phone 1714-744-284 5 I Fax ~------~I Email ldnstout@gmail.com 6 . Owner Name ,_l~_1a_1-;::k =P=e=rl=11 ,=u=He=1=f=o=, F'=e=1=lr=n u=t=te=l =F=a=11 =,i l=y =P=s=Ft =A8=F=SR=i=f3 =, C=P= .. =1i=~=/'='=""'"='"'=-\\=c.=<::,_=F._1._ .. _._,Jl,__r-;: ... =r=.\-=""=<='=J=L=·±;;f l. P. M .1. Add j 250 Newport Center Drive a1 mg ress Suite/Unit 300 City !N ewport Beach ~====:::'. State JcA I Zip 1 92660 Phone 1949-706-8388 I Fax ~------~I Email lmark@dmpprope rti es.com 7 P t O , Aff"d "t* (l)(W )jMarkPerlmutter,, ?c-eJ,J...e_-\-. roper y wner s I av1 : e ,__ __________________________ ___, depose and say that (I am) (we are) the owner(s) of the property (ies) involved in this application. (I) (We) further certify , under penalty of perjury , that the foregoing statements and answers herein contained and the information herewith submitt d re in all re ects true and correct to the best of (my) (our) knowledge and belief. Title: I {1€61 JZVJt I Date: J {p r / 1 r-f f DD /MO/YEAR Signature(s): ________________ Title :,__ _________ __, Date:'-------~ *May be signed by th e lessee or by an autho riz ed age nt if w ritten au th oriz ati on from the owner of record is filed concurrently with the appli cation . Please note , the owner(s)' signatu re for Parcel/Tra ct Map and Lot Line Adjustment Application must be notariz ed . F:\Users\CDD\Shared \Admi n\Pianning_Division\Appiications\Appiication_Gui delines\Pianning Permit Ap plication -CDP added.docx Rev : 0 1124/17 PA2019-135 Community Development Department Planning Permit Application 1. Check Permits Requested: D Approval-in-Con cept -AIC # D Coastal Development Perm it D Waiver for De Minimis Development D Coasta l Resident ial Deve lopm ent D Condominium Conversion D Comprehensive Sign Program D Development Agreement D Development Plan D Lot Lin e Adjustment D Lot Merger D Limited T erm Permit - D Seasonal D < 90 day 0 >90 days ~ Modifi ca tion Pe rmit D Off-Site Parking Agreem e nt D Planned Community Developm ent Plan D Pl a nn ed Development Permit D Site Deve lopm e nt Revi ew -D Major D Minor D Parcel Map 2 . Project Address(es)/Assessor's Parcel No(s) 1210 1 Dove St-427-131-09 CITY OF NEWPORT BEACH 100 Civic Center Drive Newport Beach, Cal ifornia 92660 949 644-3200 newportbeachca .gov/communitydevelopment D Staff Approval D Tra ct Map D Traffi c Study D Us e Permit -O Min or 0 Condit iona l D Amendment to existing Use Permit D Variance D Amendm e nt -O Code OPC O GP OLCP D Oth er: 3 . Project Description and Justification (Attach additional sheets if necessary): r Modification for wa ll signage for Jaguar Land Rover Se rvice Center to exceed the all owable size all owed with a MSP of 97 .5 SF 4 _ Applicant/Company Name !M ega hertz Electric Signs I Mailing Address 112 90 Monterey Pass Rd Suite/Unit ~======' City !Monte rey Pa rk State lcA ) Zip 191754 I Phone 1818-566-1850 I Fax ~------~' Email IRob@megahertzsig n .co m I C t tic N I Dennis Stout -Megahertz El ectric Signs 5 . on ac ompany!-~a~m~e=-====================,--------;:::=======i' M .1. Add 1~04 E Pa lm y ra Ave a1 mg ress City lorange Suite/Unit ';========', State lcA ) Zip 192866 Phone 1714-744-2845 I Fax ~------~' Email ldnstout@gmail.com ?-c..-\-..... ~,,... Fc.-"',l? Pc.-r~ .... c.r Sl-., J., L. P. I Suite/Unit 1 300 I State lcA ) Zip 192660 I 0 N IM .ir k P0r lR'l1,1~0r fgrJ?gr lR'l1,1tte 1 Fe 1, li ly Pe1ringrsi'l iJ;1 , G.P , 6 . wner ame M .1. Add 1250 Newport Center Dri ve a1 mg ress City !Newport Beach Phone 1949-706-8388 I Fax ~-------1 Email lma rk@dmpproperties.com I . . IM ark Perlmutter f'r-J J. .l.... I 7 . Property Owner's Aff1dav1t *: (I) (We) / c ' t --\ depose and say that (I am) (we are) the owner(s) of the property (ies) involved in this application . (I) (We) further certify , under penalty of perjury , that the foregoing statements and answers herein contained and the information herewith submitted are i II respects true nd correct to the best of (my) (our) knowledge and belief. Signature(s): -.V-~.L.:=.:___!>.!_...J.L.;1._.~..,::,,,..--===-Title: I I Date: I Signature(s): ----------------Title : __________ Date:-----~' *May be sig ned by th e lessee or by an authorized agent if written authorizati o n from the owner of record is filed concurrently w ith th e application . Please note , the owner(s)' sig nature for Parcel/Tract Map and Lot Line Adjustment Application must be n ota ri zed . F:\Users\CDD\Shared\Admin\P,anning_Divi sion\Applications\App,ication_Guide,ines\P,anning Perm it Application -CDP added .docx Rev : 01124/17 PA2019-135 Justification and Required Findings 1. The requested modification will be compatible with existing development in the neighborhood in that the signage is not excessive and is presented in a professional manner. The design is consistent with other Jaguar dealers in Southern California. 2. The modification is being pursued in order to allow signs in excess of 30% of the maximum allowed sign area. While the proposed sign 1 is larger than code allows (75 SF) when the entire sign, including the aluminum backer panel is counted, If the backer panel was considered a "sign fascia" the actual sign copy proposed would total 59.09 SF which would meet the code (75 SF Max). The other wall signs on the front elevation are Sign 4 (7.59 SF), Sign 5 (8.26 SF, Sign 6 (5.8 SF), Sign 7 (7.03 SF), and Sign 8 (5.8 SF). All of the proposed wall signs total 93.57 (if the backer panel is not counted) If the backer panel is counted, the total would be 154.02 SF. The total Building Frontage is 221'-6" X 1.5 = 332.25 total allowable signage on the primary elevation. We are asking for more than one sign on this elevation where code only allows for one. We feel that due to the size of the building this request is warranted and if approved, would allow for adequate signage without creating a proliferation of signage. The Secondary frontage facing Dove would be allowed 50% of the allowable primary frontage (166.12SF) The proposed sign 2 is 119.54 counting the backer panel). Only one wall sign is proposed. The Secondary frontage facing Birch would be allowed 50% of the allowable primary frontage (166.12SF) The proposed sign 2 is 119.54 counting the backer panel). Only one wall sign is proposed. The architectural scale of the building supports the proposed signs in their size and design. While the proposed Monument Signs (#10 a, #10b) is under the 8’ height limit (4'-0"”) and is under the 75 SF allowed (62 SF), there are also two pedestrian oriented informational signs two vehicular directional signs proposed. The Newport Beach Sign Code does not specifically address information signs or vehicular directional signs (these are not “tenant” directional signs). Jaguar wants to keep a cohesive look to the sign design package in concert with other dealerships in Southern California and to promote a professional appearance. They are requesting a modification on these signs also. 3. The Zoning code intent is to allow for effective signage without creating a proliferation of signs. Jaguar will be reducing the amount of signage but slightly increasing the size of some. 4. Jaguar feels that this package will maximize visibility and direction without overwhelming the architectural integrity of the building. This modification provides a reasonable alternative without proving detrimental to surrounding owners and occupants. 5. Allowing an increase in the number of signs on the front elevation and allowing for multiple freestanding signs would not in any way be detrimental to the public health, safety of welfare or result in a change of density or intensity that would be inconsistent with the provisions of the zoning code. PA2019-135