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Home My WebLink About20210415_Parking Management Plan_4-12-21PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA DJM Capital Partners, Inc. | April 12, 2021 DJM CAPITAL PARTNERS, INC PARKING PA2021-089 TABLE OF CONTENTS PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 2 1. OVERVIEW 4 2. PARKING GARAGE: SELF-PARKING 5 3. VALET & EMPLOYEE STACKED PARKING 7 4. SURFACE PARKING 15 5. MOBILITY: BICYCLE, PEDESTRIAN AND BOAT 17 6. OFF-SET HOURS 22 7. EXHIBIT A: SIGNAGE & WAY-FINDING 23 <i nZ PARKING PA2021-089 EXECUTIVE SUMMARY PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 3 Re: Parking Management Plan – Lido Marina Village Attn: Becky Sullivan DJM Capital Partners, Inc. April 12, 2021 Dear Ms. Sullivan, On behalf of the entire LAZ Parking family, I am pleased to submit the following Parking Management Plan for Lido Marina Village. LAZ Parking, the third largest national parking company in the United States, was established in 1981. LAZ is headquartered in San Diego, CA and Hartford, CT, with regional offices in Los Angeles, San Francisco, Atlanta, Boston, Chicago, Columbus, New York, New Jersey, Baltimore, Washington DC, Miami, Dallas and San Antonio. Through our partnership, we now manage over 1,800 locations in 26 states, 250 cities, and maintain gross revenues in excess of $830 million annually. Our Southern California Region employs more than 1,200 people and we operate over 250 locations, with a client retention rate that exceeds 96% annually. Our portfolio includes: resident parking facilities, surface parking lots, major entertainment/event parking, universities, hotels, office buildings, mixed-use projects, on-street/municipal parking, shuttle systems, hospitals and medical complexes, stand-alone garages, valet parking sites, and airports. We offer our clients the resources of a large company but with the attention and responsiveness more typical of a local company. Our Southwest Division has offices in San Diego, Orange County, and Los Angeles. It is headed by Michael Harth, West Coast President, Kynn Knight, Executive Vice President and Jared Svendsen, Regional Vice President. We appreciate the opportunity to work with you and your team and welcome any feedback or questions you may have. Please feel free to contact me. Sincerely, Jared Svendsen 1‐858‐587-8888 Regional Vice President 757 Union Street jsvendsen@lazparking.com San Diego, CA 92101 DJM CAPITAL PARTNERS, INC <i nZ PARKING PA2021-089 1. OVERVIEW PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 4 Lido Marina Village is a mixed-use retail center consisting of approximately 116,934 square feet. According to the Parking Demand Analysis provided by engineering firm Linscott Law & Greenspan, the total parking supply is 419 spaces and consists of surface parking and garage parking. 1. OVERVIEW DJM CAPITAL PARTNERS, INC r■nZ PARKING PA2021-089 2. PARKING GARAGE: SELF-PARKING PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 5 Entrances & Exits The parking garage will be accessed by self-parkers through the main entrance on Via Lido. Signage at the entrance will inform parkers of the rules of the parking facility, applicable parking rates, validation procedures (if any), and method of payments accepted. Parking Equipment In order to manage parking and capture revenue a Parking Access and Revenue Control System (PARCS) will be installed at each entrance. The lanes will be controlled using ticket dispensers in the entry lanes and gate arms in all lanes. Upon entry, a ticket will be pulled allowing for efficient ingress. Pay Stations The parking facility is be equipped with automated equipment at exit and a Pay-On-Foot (POF) station to be located near the main pedestrian ingress point. Through a coordinated signage program, visitors will be encouraged to take their entry ticket with them. They will pay just prior to exiting at the POF station. Payment options at the POF will include cash, credit, and debit. Upon payment of the parking ticket, an exit ticket will be issued, which will simply need to be inserted into an exit machine installed in all of the exit lanes. Once the exit machine verifies parking fees have been paid, the gate arm raises to allow the vehicle to exit. If a balance is due, the visitor will have the option to pay with credit/debit card. Should the visitor require assistance, they will interact with an attendant via the intercom in order to complete the transaction. Visitors will be encouraged to pay prior to exiting the garage at the POF. The POFs will accept cash, credit, debit, and validations. At the exit, the equipment will only accept credit cards, debit cards, and validations for payment. Typically, it is recommended to only accept cash and dispense change at the POFs and not in the exit lanes in order to minimize transaction times and maintain an acceptable Level of Service. Customer Service Ambassadors During peak periods, we anticipate staffing Customer Service Ambassadors (CSAs) at the exit lanes to help expedite the process and provide support as needed to allow for efficient egress. Although the equipment will be automated and visitors will be encouraged through a sign program to pay in advance at one of the POFs, some visitors may approach the exit and not be prepared to pay with a credit or debit card. In those cases, the CSAs will be equipped with pre-loaded value cards compatible with the PARCs system. The CSA can then manually calculate the parking fee and collect cash payments. They will then vend the gate using their card. Revenue reconciliation and audit processes ensure all revenue is accounted for. Signage & Way-Finding A comprehensive sign program has been developed for the entire property, including the parking areas. A detailed plan is included in Exhibit A: Signage and Way-finding. 2. PARKING GARAGE: SELF-PARKING DJM CAPITAL PARTNERS, INC r■nZ PARKING PA2021-089 2. PARKING GARAGE: SELF-PARKING PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 6 Monthly Parking / Key Cards To help better manage the parking at Lido Marina Village and allow more parking for transient guests, we would proposed key access as follows: Monday 6am through Friday 6pm weekly. Key cards can be activated 7 days a week for an agreed upon premium rate. DJM CAPITAL PARTNERS, INC r■nZ PARKING PA2021-089 3. VALET & EMPLOYEE STACKED PARKING PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 7 Greeting Zone The Greeting Zone or valet staging area will be located in a turn-out area along the curb located on Via Oporto near the 3450 Via Oporto building. This greeting area will have the capacity to hold 3 vehicles at any one time. We would proposed an $8 service charge for valet service. We would recommend keeping the valet podium locked and covered at the greet zone to persevere the life of the podium. All other valet equipment will be stored in the parking office and taking in and out each night the valet program is offered. The approximate location of the Greeting Zone is shown below as indicated by the red star. The blue arrows illustrate the path of travel for valet vehicles in to the garage, where the vehicles will be stored, and out of the garage, as vehicles are returned to guests in the greeting zone. The green arrows illustrate the path of travel of valet runners to and from the greeting zone and the garage, where the vehicles will be stored. A Valet Attendant will drive the vehicle from the Greeting Zone to one of the 3 designated vehicle storage areas. The drive pattern is to and from the Greeting Zone is efficient and works well with the traffic circulation of the property. With the changes in our economy due to the COVID-19 pandemic, valet and valet stack will be utilized on an as needed basis. Through parking report analysis, seasonality, and flex staffing the site will be able to easily mobilize parking services at a moments notice. 3. VALET & EMPLOYEE STACKED PARKING Lot 1 Lot 3 Lot 2 DJM CAPITAL PARTNERS, INC r■nZ PARKING PA2021-089 3. VALET & EMPLOYEE STACKED PARKING PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 8 Valet Parking – Guest Experience (Vehicle Drop-Off) The following is the process for greeting guests who choose to utilize the valet zone. • Guest is greeted by a Valet Ambassador in the Greeting Zone. • We train and utilize our guest service practice of G.E.N.I. Greet Guest are to be greeted within 15 seconds and personally express a warm welcome! Eye Contact Make eye connect with each guest to establish a human level of connection and trust with the guest. Name Recognition Our valets will ask for the guest’s name upon arrival and will use their name at least once on the way in and on the exit. They will also introduce themselves by name during the initial greeting. Impress Someone Anticipate a need/ask a helping question upon arrival and at exit. • Guest is issued a valet claim check and given retrieval instructions, including the option to text ahead for their vehicle. • Guest leaves the Greeting Zone and proceeds to their destination within Lido Marina Village. Valet Parking – Guest Experience (Vehicle Return) • Guest either texts ahead or returns to Greeting Zone and presents valet claim check to Valet Attendant or Valet Ambassador. • Valet Attendant retrieves guest’s keys, runs to the vehicle storage location, and returns the vehicle to the guest in the Greeting Zone. • Valet attendant opens all doors for guest, thanks the guest and hands the driver the vehicle keys. • Guest departs in their vehicle and proceeds toward Central Avenue. DJM CAPITAL PARTNERS, INC r■nZ PARKING PA2021-089 3. VALET & EMPLOYEE STACKED PARKING PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 9 Flash Valet In order to operate the valet as efficiently as possible, minimize guest wait times, and maximize guest service, we propose utilizing Flash Valet technology. Offer your busy guests the luxury of having their vehicle ready when they are. With Flash Valet, guests can request their vehicle by text and pay from their phones or at the valet stand with any major credit card or PayPal. Employee Stacked Parking The following details and data are currently being tracked, available for City review, on a weekly basis to ensure parking accommodations for all employees and guests are being met in the parking structure. • Daily Occupancy Report • Sentry Daily Report o Daily Entrances o Daily Exits • Daily Flash Valet Reports Free Garage Employee Parking: Monday – Sunday • All center employees will be permitted to park on the FOURTH Floor (identified as 4th and 5th floors in approved Use Permit) of the Lido Marina Village parking garage Monday – Sunday at no charge. • LAZ will operate a “valet-assist” program and will park employee cars on the FOURTH Floor (identified as 4th and 5th floors in approved Use Permit), stacking vehicles for maximum capacity in allotted spaces. Employees will not self-park. We estimate 131 cars can park on floor 4, stacked. (Using parking lay out on the following page) DJM CAPITAL PARTNERS, INC r■nZ PARKING PA2021-089 3. VALET & EMPLOYEE STACKED PARKING PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 10 DJM CAPITAL PARTNERS, INC uJ ~ ....I ~ F"' z w 0 -- r■nZ PARKING Total StackedValetVehicles:45 Total Stacked Valet Vehicles: 92 PA2021-089 3. VALET & EMPLOYEE STACKED PARKING PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 11 • Employees must register their vehicles at the parking office first, before parking for free. The vehicle, license, make/model, employer, and employee name will be noted. Upon registering, employees shall be directed to help make the new parking opportunity work and help LMV be good neighbors. Do not park in the residential communities from this point forward. • A vinyl window decal “parking permit” identifying the employee as a LMV Employee with an ID number will be issued. Employees must show the decal as proof, in order to utilize the free parking. • Signage will be placed on the first floor of the parking garage stating “Free Employee Parking – Level 4.” Please see example below. • Valet parking for Nobu is located to parking floor zero and floor one (in the alcove area where they can stack cars) and runs 11am to close daily. Nobu valet parking also runs to the Burnham Building at 3700 Newport Boulevard after 7 p.m. The new location will be addressed in the Use Permit amendment. On the following pages are the parking layouts of the 3 valet vehicle storage areas. FREE EMPLOYEE VALET PARKING LEVEL 4 EVERYDAY FREE EMPLOYEE VALET PARKING LEVEL 4 EVERYDAY DJM CAPITAL PARTNERS, INC r■nZ PARKING 24in , .. ' . . I I' I I' · VJ l l AG f PA2021-089 3. VALET & EMPLOYEE STACKED PARKING PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 12 DJM CAPITAL PARTNERS, INC r■nZ PARKING Level O -Valet Vehicles: 14 Levell -Valet Vehicles: 18 ~a ~ '9.,.0 PA2021-089 3. VALET & EMPLOYEE STACKED PARKING PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 13 • The blanket CUP requires 13 tandem stalls for valet storage, with only two double stack rows of parking. By utilizing a triple stack row and a double stack row of parking, we are able to achieve 22 additional valet vehicles (or 35 stalls), which will allow more volume in valet parking. Requesting to maintain 4th floor current triple tandem striping layout and not to adhere to the condition of approval to restripe this area since this will be maintained as a valet assist program. DJM CAPITAL PARTNERS, INC r■nZ PARKING 3700 Buildlng -Va let Vehicles: 13 ·90.0:t . ~VIA OPOR'TO -• I , I PA2021-089 3. VALET & EMPLOYEE STACKED PARKING PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 14 Traffic Directors At peak times, Traffic Directors will be staffed in order to expedite vehicle movement within the ring road and the parking garage. Valet - Hours of Operation In the Parking Demand Analysis, the firm Linscott, Law, & Greenspan anticipate a need for Valet Parking to mitigate a potential parking deficit. Valet Service will be considered an amenity for Lido Marina Village throughout the week. Hours of operation may be adjusted to accommodate the needs of the facility and tenants. The following is the anticipated hours of service: Monday Tuesday Wednesday Thursday Friday Saturday Sunday N/A N/A N/A N/A 11a - 11p 11a - 11p 11a - 11p DJM CAPITAL PARTNERS, INC r■nZ PARKING PA2021-089 4. SURFACE PARKING PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 15 The surface parking areas at Lido Marina Village will be managed by the Parking Operator contracted to provide valet service and garage operations for the project. Since these areas are outside of the garage’s PARCS and are un-gated. Enforcement To ensure compliance the alley spaces will be checked periodically by parking and/or security staff in order to ensure time-limits are enforced and vehicles parked are displaying valid passes. Unauthorized vehicles will be issued Warnings and repeat offenders may be towed according to CVC 22658a. Parking Area I – “Central Avenue Spaces” - Meters The area designated as “I” in the diagram below are controlled by the City. There are currently 13 parallel spaces on both sides of the street. The renovation plans for the property show this area reconfigured with 14 diagonal spaces on one side of the street. Parking Area II – “Alley Spaces” – Pay & Display The area designated as “II”, consisting of 10 parallel spaces as shown in the diagram below, will also be managed through the use of hang-tag passes or 30 minute only. Parking Area III – Via Oporto – 30 Minute Parking The area designated as “III”, shown in the diagram below, consists of City-controlled spaces. It is our understanding the City will manage these spaces and charge for parking. Parking Area IV The area designated as “IV”, shown in the diagram below, consists of 7 angled City-controlled metered spaces. Parking Area V – Via Lido The area designated as “V”, shown in the diagram below, consists of 13 City-controlled metered spaces on Via Lido. It is our understanding the City will manage these spaces and charge for parking. 4. SURFACE PARKING DJM CAPITAL PARTNERS, INC r■nZ PARKING PA2021-089 4. SURFACE PARKING PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 16 I. II. III. IV. V. DJM CAPITAL PARTNERS, INC r■nZ PARKING PA2021-089 5. MOBILITY: BICYCLE, PEDESTRIAN AND BOAT PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 17 In addition to providing parking for vehicles, Lido Marina Village is making strides to encourage other forms of mobility. The property currently has 60 bike racks. They are be placed at convenient points on the property to encourage utilization. The Bike Exhibit on the following page shows the locations and quantities of each rack: 5. MOBILITY: BICYCLE, PEDESTRIAN AND BOAT DJM CAPITAL PARTNERS, INC r■nz PAAKINC: PA2021-089 5. MOBILITY: BICYCLE, PEDESTRIAN AND BOAT PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 18 PARTNERS, INC DJMCAPITAL ' ' ' l \ \ I l -,1 \ l I I I 11 \ : ii \ l \ \ I l \ : \- I VIA LIDO BIKE EXHIBIT LEGEND TOT/\L BIKE RACKS '?~ i • /:i' ' ~(~:1/{ 1/ '') ~ .... ,, ~/ /, 'Wr' · /7,<, ~ . ' ' . 11 ',, -' ? /'.1'1/t, . ' ~ ./ / ·~ ~ -~-~'_y . '✓ , '· -~JC> ~ ' ,4 AIKF ""-CKS PA2021-089 5. MOBILITY: BICYCLE, PEDESTRIAN AND BOAT PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 19 In addition, the overall design and layout of the property makes it very walkable. The Pedestrian Exhibit on the following page illustrates paths of travel through the site: DJM CAPITAL PARTNERS, INC r■nz PAAKINC: PA2021-089 5. MOBILITY: BICYCLE, PEDESTRIAN AND BOAT PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 20 PARTNERS, INC DJMCAPITAL q/ PEDESTRIAN EXHIBIT LEGEND PEDESTRIAN PATH ~~~ . /4 ~ I/' _.w~ ,,, ~ C,, ~ '.,, ~ '~ PA2021-089 5. MOBILITY: BICYCLE, PEDESTRIAN AND BOAT PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 21 Lastly, the marina access and boat slips are expected to accommodate approximately 5% of traffic to the restaurants at Lido Marina Village. DJM CAPITAL PARTNERS, INC r■nZ PARKING PA2021-089 6. OFF-SET HOURS PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 22 As indicated in the Linscott Law and Greenspan Parking Demand Analysis for Lido Marina Village date March 29, 2021 there is a discussion of off-set peak demand for uses throughout the Center. 6. OFF-SET HOURS DJM CAPITAL PARTNERS, INC r■nZ PARKING PA2021-089 7. EXHIBIT A: SIGNAGE & WAY-FINDING PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 23 7. EXHIBIT A: SIGNAGE & WAY-FINDING i \ ' I I \ \ ' I \ ' w ::i z UJ > <.: i I I I I I I I _______ __J I• rw nz PAIIKING PARCEL N t t, • SITE PROGRAMMING PLAN rsmdesign LIDO MARINA VILLAGE I CITY SIGNAGE PROGRAM SHEET 7 PA2021-089 7. EXHIBIT A: SIGNAGE & WAY-FINDING PARKING MANAGEMENT PLAN Lido Marina Village, Newport Beach CA | DJM Capital Partners, Inc. 24 Parking Structure – Level 1 w > <( _J <( a: 1-z w 0 i;:::.:.- G:::i {N)PUHTERBOX ~ UL\ (N)TR£WS ~ <•>-~ G:::i (N) PVM[lt 80X ~ G PLAN . 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