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Home My WebLink About07 - Resolution of Intention to Renew the NBRBID, Levy Assessments in FY 2021-22 and Fix the Time and Place of a Public HearingQ SEW Pp�T CITY OF z NEWPORT BEACH c�<,FORN'P City Council Staff Report May 11, 2021 Agenda Item No. 7 TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL FROM: Grace K. Leung, City Manager - 949-644-3001, gleung@newportbeachca.gov PREPARED BY: Melanie Franceschini, Administrative Analyst mfranceschini@newportbeachca.gov PHONE: 949-644-3028 TITLE: Resolution No. 2021-41: Resolution of Intention to Renew the Newport Beach Restaurant Association Business Improvement District, Levy Assessments in FY 2021-22 and Fix the Time and Place of a Public Hearing ABSTRACT: The Newport Beach Restaurant Association Business Improvement District (NBRA BID) Advisory Board of Directors (Board) has submitted the BID's annual report and budget for the City Council's review and approval. The Board also submitted a letter requesting the renewal of the NBRA BID for Fiscal Year 2021-22 and thanking the City Council for its support of the NBRA BID during the COVID-19 pandemic. RECOMMENDATION: a) Determine this action is exempt from the California Environmental Quality Act (CEQA) pursuant to Sections 15060(c)(2) and 15060(c)(3) of the CEQA Guidelines because this action will not result in a physical change to the environment, directly or indirectly; b) Approve and/or modify the Newport Beach Restaurant Association Business Improvement District's Fiscal Year 2020-21 Annual Report and its Proposed Fiscal Year 2021-22 Budget and Bylaw Changes; and c) Adopt Resolution No. 2021-41, A Resolution of the City Council of the City of Newport Beach, California, Declaring Its Intention to Renew the Newport Beach Restaurant Association Business Improvement District and Levy Assessments for the Fiscal Year of July 1, 2021 to June 30, 2022, and Fix the Time and Place of a Public Hearing for June 8, 2021. DISCUSSION: The Newport Beach Restaurant Association Business Improvement District (NBRA BID) was formed in 1995 (Ordinance 95-55) pursuant to the Parking and Business Improvement Area Law of 1989 (1989 Law), codified in the Streets and Highway Code Sections 36500 et seq. The NBRA BID was established for the purpose of financing activities and programs to benefit its member businesses. 7-1 Resolution No. 2021-41: Resolution of Intention to Renew the Newport Beach Restaurant Association Business Improvement District, Levy Assessments in FY 2021-22 and Fix the Time and Place of a Public Hearing May 11, 2021 Page 2 The NBRA BID membership encompasses any food -service business within the city boundaries, including restaurants, markets with dine -in or take-out food service, bars serving food, dessert shops, coffee shops, juice bars, catering companies, and similar food -related businesses. A boundary map is attached to the Resolution of Intention (Attachment E). The NBRA BID is nearing the end of its FY 2020-21 operating period and the Board, which serves in an advisory capacity to the City Council, has requested renewal of the BID for FY 2021-22. Pursuant to the 1989 Law, an annual report must be prepared and filed with the City Council and a public hearing must be held prior to the BID's renewal. If the City Council adopts the Resolution of Intention, the public hearing will be held on June 8, 2021. The NBRA BID Board prepared and submitted an annual report for the City Council's review and approval. The report includes a summary of the NBRA BID's FY 2020-21 accomplishments and revenues, as well as its proposed activities and budget for the upcoming fiscal year. The NBRA BID Board met on March 24 and recommended that its president submit a letter to the City Council requesting the BID's renewal and thanking the City Council for its support of the BID during the COVID-19 pandemic (Attachment B). The NBRA BID Board voted at its March 24 meeting to keep the member assessments at the same reduced rates as it proposed for FY 2020-21. The 25% discount on the member assessments, implemented in response to the business impacts caused by the COVID-19 pandemic, helped provide financial relief to the stakeholders in FY 2020-21 and will continue to provide some relief to the businesses in FY 2021-22. In addition, the NBRA BID Board voted at its March 24 meeting to update its bylaws to codify its meeting dates, times and locations; update the roles of the Treasurer and Secretary; and increase the maximum amount of board members from eleven (11) to thirteen (13). The NBRA BID Board requests City Council approval of the proposed, updated bylaws (Attachment C). Fiscal Year 2020-21 Accomplishments The NBRA BID Board used this fiscal year to assist its stakeholders in navigating the complexities of re -opening during the COVID-19 pandemic and recovering financially. The NBRA BID helped launch successful promotional campaigns such as the inaugural Newport Beach Restaurant Month and Anchor NB Campaign, featured different stakeholders through the Local Tastemakers video series, and participated in the citywide promotions of the Holiday Pass and S.H.I.P. Shape initiatives. The NBRA BID also focused on increasing its marketing to the local community via social platforms, and notifying stakeholders of industry updates in response to the pandemic. Highlights of some of the activities from FY 2020-21 are listed below - 7 -2 Resolution No. 2021-41: Resolution of Intention to Renew the Newport Beach Restaurant Association Business Improvement District, Levy Assessments in FY 2021-22 and Fix the Time and Place of a Public Hearing May 11, 2021 Page 3 1. Inaugural Restaurant Month. The NBRA BID produced the first ever Restaurant Month with 69 participating food establishments. The event was focused on promotional offers, discounts and value-added options for diners via a digital Dine Pass. Diners downloaded the free Dine Pass to check-in at participating restaurants and receive special discounts and offers. 50 million impressions were generated online through advertising and editorial content. The promotional webpage generated over 50,000 unique visits and the over 4,400 individuals signed up for the Dine Pass. 2. Restaurant Week. After being postponed, the 2021 Newport Beach Restaurant Week also had 69 participating stakeholder businesses, including eight new restaurants. The event celebrated the 15th anniversary of Restaurant Week and supported "Dine Local. Support Local." 3. Marketing. As a response to the pandemic, the NBRA BID created Orange County's first digital hub resource page for "Dining Alternatives" available in Newport Beach. The "Anchor Newport Beach" campaign promoted dining local, purchasing gift cards, leaving positive reviews, tipping generously, and helping spread the word to support local restaurants. The NBRA BID also partnered with Open Table to send out promotional e -blasts to Orange County subscribers. The remainder of the FY 2020-21 activities are listed in the annual report (Attachment A). Fiscal Year 2020-21 Operating Results The estimated year-end operating budget for the NBRA BID's FY 2020-21 is reflected in the table below. Stakeholder Assessments $132,531 Bad Debt (Uncollectible Assessments due to Closures) -$52,300 City COVID Economic Relief & Special Event Grant Funding $49,000 Total Income and Fund Balance $129,231 Total Expenditures $207,000 End of Year Balance Use of Reserves End of Year Balance Retained Earnings) -$77,769 $77,769 $0 The NBRA BID has set aside year-end balances since 2016 into a reserve. As of March 2021, NBRA BID's Reserve Account includes cash reserves totaling $174,131. After tapping into roughly $77,769 from cash reserves to fill the revenue shortfall in FY 2020- 21 and removing the uncollectable accounts receivables, NBRA BID is projected to start FY 2021-22 with cash reserves totaling $96,362. 7-3 Resolution No. 2021-41: Resolution of Intention to Renew the Newport Beach Restaurant Association Business Improvement District, Levy Assessments in FY 2021-22 and Fix the Time and Place of a Public Hearing May 11, 2021 Page 4 Proposed Budget for Fiscal Year 2021-22 The proposed operating budget for FY 2021-22 is attached to the NBRA BID's annual report for the City Council's approval and summarized in the table below. Proposed FY 2021-22 Operating Budget Income Member Assessment (Reflects a 25% discount in assessment $94,850 fees and projects 30% income decrease due to COVID-19 Money from Reserve Account (carry-over from prior ears $75,000 Proposed City Support Funding (Special Event Grant $9,000 Total Income $178,850 Expenses Operational Expenses $5,500 Event Expenses $35,000 Administration (Board/Admin/Bookkeeping Services $54,000 Vendor/Contractor Services $37,350 Outreach $47,000 Total Expenses $178,850 *This income is proposed, as it has not been approved by the City Council. The LABRA is applying for a $9,000 Special Events Grant from the City, which will be considered separately, at a later date. Should this funding not become available, the NBRA would revise its budget accordingly or take the balance from its reserves. The NBRA BID Board approved taking $75,000 from the BID's reserve account to use in the FY 2021-22 operating budget. This leaves a reserve fund balance of $21,362, which the NBRA BID would utilize if the BID is unsuccessful in its application for the Special Event Grant funding or if more food establishments close, generating uncollectable assessments. BID Stakeholder Benefits The NBRA BID provides marketing, advertising, public relations and event promotion in support of its stakeholders. Through a City agreement, Newport Beach & Company (NB & Co.) provides these services to, and are paid for by, the NBRA BID. The NBRA BID prepared its FY 2020-21 NBRA BID Year in Review to show the value of the benefits received by the BID stakeholders (Attachment D). FY 2020-21 stakeholder highlights include the following: • Website traffic reached over 242,000 visitors and 155,000 unique sessions. • Social media channel followers increased by 48 percent. • 201 million media impressions through 116 media placements. • Email campaigns sent to over 11,100 individuals. 7-4 Resolution No. 2021-41: Resolution of Intention to Renew the Newport Beach Restaurant Association Business Improvement District, Levy Assessments in FY 2021-22 and Fix the Time and Place of a Public Hearing May 11, 2021 Page 5 Resolution of Intention The Resolution of Intention (Attachment E) for the NBRA BID provides for the following: Renews the NBRA BID for Fiscal Year 2021-22 with assessment levies as follows: o $450 for full -serve restaurants o $375 for fast -casual restaurants o $375 for grocery or markets o $112.50 for coffee, tea or specialty shops, dessert, bakery or treat shops, juice bar or smoothie shop, and catering companies. Explains the improvements and activities to be funded are: o Marketing, advertising, and public relations; o Brochure development and distribution; o Promotion of public events; o General promotion of restaurant trade activities; o Educational and training classes for members; and o Membership in various organizations. • Sets the public hearing for June 8 at 4 p.m. or as soon thereafter the matter may be heard that evening. Per the 1989 Law, the City Council may revise, change, reduce or modify the assessment or the type(s) of improvements and activities proposed to be funded by the NBRA BID Board. FISCAL IMPACT: The City of Newport Beach (City) contracts with a vendor (the NBRA BID pays for these services) to collect the stakeholder assessments and remit the money directly to the NBRA BID's bank account. The monies are used for funding the BID's activities as described in the annual report. ENVIRONMENTAL REVIEW: Staff recommends the City Council find this action is not subject to the California Environmental Quality Act (CEQA) pursuant to Sections 15060(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect physical change in the environment) and 15060(c)(3) (the activity is not a project as defined in Section 15378) of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no potential for resulting in physical change to the environment, directly or indirectly. 7-5 Resolution No. 2021-41: Resolution of Intention to Renew the Newport Beach Restaurant Association Business Improvement District, Levy Assessments in FY 2021-22 and Fix the Time and Place of a Public Hearing May 11, 2021 Page 6 NOTICING: The agenda item has been noticed according to the Brown Act (72 hours in advance of the meeting at which the City Council considers the item). ATTACHMENTS: Attachment A — NBRA BID FY 2020-21 Annual Report and Proposed FY 2021-22 Budget Attachment B — Letter from the NBRA BID Board President Attachment C — Proposed NBRA BID Bylaws Attachment D — FY 2020-21 NBRA BID Year in Review Attachment E — Resolution of Intention to Renew NBRA BID for FY 2021-22 7-6 ATTACHMENT A N -W PO RT 13:ACH RESTAURANT ° ® ASSOCIATION rr*4LrFO,yph NEWPORT BEACH RESTAURANT BUSINESS IMPROVEMENT DISTRICT FISCAL YEAR 2020-21 ANNUAL REPORT As required by Section 36533 of the California Streets and Highways Code, the annual report of the Newport Beach Restaurant Business Improvement District (NBRA BID) contains the required information as follows: There are no changes proposed to the district boundaries. MISSION, VISION, VALUES & GOALS Pursuant to its current Strategic Business Plan, the NBRA BID will continue its mission through adherence to defined values and guiding principles with the following priority initiatives from the strategic business plan: MARKETING I PROMOTION • New marketing and media partnerships investigation • Enhanced website/social media engagement through video content • Targeted and measurable annual marketing strategy COMMUNICATION I EDUCATION • Engaging stakeholder outreach strategy and program execution • Relevant educational program development based on stakeholder needs • Ongoing calendar of events development COMMUNITY & STAKEHOLDER RELATIONS Top Foodservice issues identification • Clearinghouse set-up for diner charitable causes donations through Restaurant Week event • Targeted and measurable annual communications plan with appropriate messaging FINANCIAL RESOURCES & ADMINISTRATION • Updated rolling year strategic plan review • Aligned program of work and budget allocations 2020-21 NBRA BID ANNUAL REPORT I PAGE 1 OF 14 7-7 NBRA BID VISION 2022 & BEYOND The NBRA BID is a strong investor and community partner -marketing group extolling the city's quality foodservice, exemplary culinary scene and aspirational destination brand experience. • Ensure a vibrant and financially healthy restaurant association and restaurant stakeholders through successful re -opening, recovery and economic prosperity campaigns, promotions and marketing • Enhanced foodservice sector brand marketing • Increased communications of BID stakeholder benefits • Strengthened community partnerships with higher leveraged results • Stronger selective communitywide foodservices event involvement and promotion • New Three -Year Strategic Plan and Vision for NBRA BID FY 2021-22 OBJECTIVES 1. Develop a COVID-19 Marketing Recovery & Re -Opening Plan to promote Newport Beach restaurants and assist with reopening, economic and financial recovery efforts from the economic, health and safety issues brought on by the COVID-19 Global Pandemic. 2. Promote Newport Beach stakeholder restaurants and showcase the local culinary community to increase diner frequency and generate stakeholder sales. 3. Grow awareness of the Dine Newport Beach brand and Newport Beach as a top culinary destination. 4. Foster the Newport Beach culinary community to increase stakeholder engagement, which will include new safety and health communications to restaurants as a response to the COVID-19 pandemic. 5. Leverage the Dine Newport Beach brand and assets to generate incremental revenue for increased program marketing and promotion. 6. Develop a comprehensive, leading-edge three-year Strategic Plan for the NBRA BID. FY 2021-22 PRIORITY INITIATIVES The NBRA BID has identified and will work in Fiscal Year FY 2021-22 to implement and exceed current and long-term NBRA BID goals and objectives through key activities to realize its vision over the next year. Due to the effects of the COVID-19 pandemic on the restaurant community, much of the focus and strategy of the NBRA BID has focused on assisting restaurants and local dining businesses with comprehensive marketing campaigns, promotions and efforts to encourage dining in or take-out. Last year, Phase One of the Restaurant Recovery Plan included a Newport Beach Restaurant Month Recovery Promotion in September 2020. This promotion was designed to drive business to local Newport Beach restaurants and food -service businesses and was extremely successful (see results in FY 2020-21 Accomplishments Below). Phase Two of the Restaurant Recovery Plan included an Anchor NB promotion throughout the 2020/2021 fall and winter seasons to encourage take-out, carry -out, gift card purchases, large tips for servers, and outdoor dining (when possible) during the height of the global pandemic. 2020-21 NBRA BID ANNUAL REPORT I PAGE 2 OF 14 7-8 Phase Three included the successful launch of the 15th Annual Newport Beach Restaurant Week (April 19 -May 2, 2021). In FY 2021-22, NBRA BID will continue its year-round marketing, digital marketing, social media and media relations strategies to drive diners into Newport Beach restaurants and elevate the culinary brand of Newport Beach through Dine Newport Beach marketing programs, events and promotions. Additional promotions and campaigns will be added throughout the year to help local businesses during need periods and slower seasons. Promotions and events will continue in phases as the economy and restaurant industry continues to re -open and recover. These will include numerous seasonal campaigns, events such as Restaurant Week, promotions and year-round marketing, messaging, email marketing, video production, social media and media relations. The NBRA BID, through its work this next year, will be all about recovery, revenue and driving business for its member stakeholders via the following marketing, digital, media relations, advertising, event marketing and other channels: PRIORITY A: RESTAURANT MARKETING, PROMOTION & RECOVERY • Branding I Recovery Marketing Campaigns: NBRA BID will deploy integrated online, print, radio, public relations, video production and social media campaigns throughout the year during restaurant need periods to assist with recovery efforts. Website: The NBRA BID website, DineNB.com, will add relevant content, improved imagery, video, additional dining guides, curated dining experiences and user-friendly navigation. Blog content will be provided by staff and also by food and lifestyle bloggers and influencers. Mobile -Friendly Website: As the majority of diners use mobile devices to explore culinary offerings and events, the NBRA BID will create an enhanced mobile experience for diners to easily search restaurants by neighborhood, cuisine, price point and location. Digital Marketing: The Newport Beach dining destination, culinary promotions and events will be advertised with targeted paid -search ads on the major search engines and social networks. Email Marketing: The Dine Newport Beach weekly electronic newsletter will deliver relevant information to diners in a timely manner. The electronic newsletter will provide motivating content including culinary round -ups, dining trends, restaurant offers and promotions, and dining events. Social Media: Trending culinary topics, images and video content on the existing social channels will drive followers and build online engagement. Media Relations: The NBRA BID will generate media coverage in print, digital and broadcast media to generate earned -media exposure for NBRA, DineNB and all stakeholders. Advertising: Marketing campaigns with new creative messaging will generate consumer awareness and drive incremental diners to restaurants and culinary businesses. • Signature Events: The NBRA BID will produce annual Restaurant Week and possibly continue with promotional events such as Restaurant Month to assist with recovery efforts. Promotional Materials: Marketing collateral will be created to promote DineNB.com and its comprehensive online dining guide. • Video Content: Produce video content in partnership with Newport Beach TV as well as Visit Newport Beach lifestyle digital channel to promote Newport Beach culinary experiences and all stakeholders. 2020-21 NBRA BID ANNUAL REPORT I PAGE 3 OF 14 7-9 PRIORITY B: INDUSTRY & COMMUNITY RELATIONS • Industry & Community Relations: The NBRA BID will support organizations and events that assist in promoting the local restaurant and culinary community. • Concierge Service: The Visit Newport Beach, Inc. Visitors Center and Concierge Team, when re -opened, will assist with visitor culinary questions and guidance. • Stakeholder Communications: The NBRA BID will engage NBRA restaurants, partners and local stakeholders with email and occasional print communications. • Civic Event Participation: The NBRA BID will participate and contribute to a variety of local civic events. • Professional Relationships: The NBRA BID will maintain a variety of industry relationships and memberships with, but not limited to, Newport Beach & Company, California Restaurant Association and the Newport Beach Chamber of Commerce. • Annual Meeting: The NBRA BID will hold its Annual Meeting in March 2022, where it will provide a review of the financial standing of the NBRA BID, review marketing and promotion results, discuss goals, objectives and programs for the upcoming fiscal year, and obtain feedback from the general membership. PRIORITY C: BID ADMINISTRATION & FINANCE • BID Marketing, Administration & Accounting: The NBRA BID will contract with an appropriate, full-service vendor to handle all marketing, communications, public relations, website management, administrative and accounting services. • BID Operational Costs: The NBRA BID will continue to pay for all its operational costs including approved contracts, postal mailings, bank fees and other administrative expenses. • BID Three -Year Strategic Plan: The NBRA BID will develop and produce a comprehensive three-year Strategic Plan to guide the association through a robust recovery period to drive incremental growth for the Newport Beach restaurant community. 2020-21 NBRA BID ANNUAL REPORT I PAGE 4 OF 14 7-10 Office Supplies Postage Bank/Merchant Fees Membership Dues I $0 $2,000 I $2,000 I $500 Governance Meeting Expenses $0 Independent Contractors I $27,350 Bloggers $10,000 Marketing Consultant Fees $30,000 BID Administration/Agency Fees $15,000 BID Accounting Services Fees I $9,000 Advertising — Consumer $40,000 Community Partner Events $1,000 Event Marketing Expenses I $30,000 Event Operating Expenses $4,000 Research I $0 Collateral Production Expenses I $0 Social Media I $5,000 Website Maintenance $1,000 Media Relations I $2,000 TOTAL EXPENSES $178,850 2020-21 NBRA BID ANNUAL REPORT I PAGE 5 OF 14 7-11 The benefit assessments will be collected by the City or its designee in one installment in the Fall of the fiscal year, and shall be pro -rated for new businesses that open during the year. For FY 2021-22, the NBRA BID Board directed staff to keep the assessments at their reduced rate from FY 2020-21. The 25 -percent discounted assessment provides less of a financial burden on restaurants and small businesses during the economic recovery. The benefit assessment will be levied upon persons conducting business within the Restaurant Association Business Improvement District as follows: CATEGORY Full -Service Restaurant (e.g., with wait service Fast Casual Eatery (e.g., order at the counter) Grocery or Market Coffee, Tea or Specialty Shop Dessert, Bakery or Treat Shop Juice Bar or Smoothie Shop Caterinq Company REGULAR ANNUAL ASSESSMENT $600 25% DISCOUNTED i ASSESSMENT $450 $500 $375 $500 $375 $150 $112.50 $150 $112.50 $150 $112.50 $150 $112.50 The penalty for delinquent payments shall be equal to that established for delinquent business license fees pursuant to Chapter 5.04 of the Newport Beach Municipal Code, providing that the penalty amount added shall in no event exceed fifty percent (50%) of the annual assessment amount due. 2020-21 NBRA BID ANNUAL REPORT I PAGE 6 OF 14 7-12 It is estimated that $0 will be carried over from the NBRA BID's FY 2020-21 budget. In the current fiscal year, FY 2020-21, NBRA BID will utilize approximately $77,769 from the NBRA BID Reserve Account fund, accumulated carry-over from prior years, to provide economic relief to the restaurant stakeholders and the association during the COVID-19 pandemic and fill a revenue shortfall of roughly $77,769. This includes $52,300 of Accounts Receivable ($38,250 from the current year and $14,050 from the prior year), which will be written off as uncollectible to more accurately reflect the Statement of Position for the NBRA for FY 2020-21. As of March 2021, NBRA BID's Reserve Account includes cash reserves totaling $174,131. After tapping into roughly $77,769 from cash reserves to fill the revenue shortfall in FY 2020-21 and remove the uncollectable accounts receivables, NBRA BID is projected to start FY 2021-22 with cash reserves totaling $96,362. This new budget for FY 2021-22, NBRA BID proposes tapping into $75,000 of those reserves, leaving a reserve fund balance of $21,362, which could be utilized if economic conditions worsen. In addition to the anticipated income from the levied assessments and late fees, the NBRA BID's FY 2021-22 budget estimates utilizing $75,000 from BID Reserves and will apply for $9,000 City of Newport Beach special event grant for 2022 Newport Beach Restaurant Week in January 2022. -Y 2021-22 • Stakeholder Assessments (Reflects 25% Discount in Assessment Fees) • $135,500 Bad Debt from Assessment Deferrals & Restaurant Closures Reflects 30% Uncollectable Assessment Debt) Funds from NBRA BID Reserve Account -40,650 $75,000 City of Newport Beach Special Event Grant Funding $9,000 TOTAL INCOME $178,850 2020-21 NBRA BID ANNUAL REPORT I PAGE 7 OF 14 7-13 Given the economic, health and safety constraints last fiscal year FY 2020-21, the NBRA BID was successful in accomplishing quite a few initiatives, events and marketing campaigns to help its restaurant members re -open, recover and survive during the worst economic crisis to hit our industry. Four overarching promotions and events spanned the year-long recovery efforts starting with the inaugural Newport Beach Restaurant Month (September 2020), Local Tastemakers Video Series (October - November 2020), Anchor NB Campaign (Winter 2020/2021) and 15th Annual Newport Beach Restaurant Week (April 2021). Over the last fiscal year, the NBRA BID completed the following projects and initiatives: FISCAL -YEAR 2020-21 RESULTS & ACCOMPLISHMENTS TOTAL RESULTS & ACCOMPLISHMENTS: MEDIA RELATIONS: 201 Million Earned Media/Media Relations Impressions 116 Targeted Key Media Placements SOCIAL MEDIA: 14,000 Social Media Followers - 48% Year -over -Year Increase Engagement - 109% Year -over -Year Increase Impressions - 54.8% Year -over -Year Increase Reach - 115% Year -over -Year Increase NBRA DINE NB WEBSITE: 242,000 Page Views 155,000 Website Sessions 11,100 email Database (16% Open Rate) 10 NBRA Restaurant Partner eBlasts (22% Open Rate) NOTE: July 1, 2020 through March 16, 2021 (does not include April Restaurant Week or March - June 2021 results. • In partnership with Newport Beach & Company, the NBRA BID continued to evolve the consumer -facing Dine Newport Beach brand with new brand creative to market restaurants, foodservice establishments and the local culinary community to diners. • NBRA BID continued the development and ongoing maintenance of the NBRA BID website, DineNB.com, with stakeholder listing information, photos, menus, reviews and online booking capabilities. The website was updated throughout the year with robust content and videos on the Newport Beach culinary community, dining guides, stakeholder offers and events, restaurant industry news and NBRA BID information. New video content series was created for social and the web: o Season 2 "Weekly Bites" o Season 1 "Local Tastemakers Video Series" 2020-21 NBRA BID ANNUAL REPORT I PAGE 8 OF 14 7-14 NBRA BID executed four promotional campaigns and events throughout the year for destination and brand awareness to communicate the unique dining options available in the city and to assist with pandemic recovery efforts: o Newport Beach Restaurant Month — September 2020 o Local Tastemakers Video Series — October — December 2020 o Anchor NB (Take-out, Outdoor Dining, Large Tipping & Gift Card Purchase Promotion) —Winter 2020/2021 0 15th Annual Newport Beach Restaurant Week — April 19 -May 2, 2021 Print advertising appeared throughout the year in a variety of media outlets with in - market distribution through subscribers and in local retail stores and markets, regional hotels and concierges, visitor centers, airports, timeshare and vacation rentals and luxury apartments. o Newport Beach Official o City of Newport Beach Water Visitor Map & Neighborhood Bill Rack Card Inserts Guide o NB Indy o Locale Magazine o LA Times Digital advertising throughout the year helped to boost brand and destination awareness, as well as increased website visits. Online advertising and promotions appeared in the following media outlets o Google Display Network o Facebook + Instagram o Google AdWords o Digital Display for both o TripAdvisor Mobile & Desktop viewing • Newport Beach & Company, with input from the City of Newport Beach, deployed countless NBRA BID Member eNewsletters throughout the pandemic and economic crisis. These eBlasts and eNewsletters included vital information for restaurants on new pandemic restrictions, health and safety requirements, grant programs, outdoor dining information and other extremely vital communications. • The consumer eNewsletter boosted distribution weekly to its diner subscriber base in order to keep the Newport Beach dining destination and NBRA BID stakeholders top of mind in a competitive Orange County culinary marketplace. The eNewsletter includes blogs, videos and stories from respected local food and lifestyle bloggers, as well as timely information on stakeholder offers and local culinary events. The NBRA BID conducted ongoing outreach throughout the year to food and travel writers, lifestyle bloggers and key media in local and regional drive markets to generate awareness for Dine Newport Beach the Newport Beach culinary community. The PR team hosted 60 members of the media, VIPs and guests at an outdoor, drive-in movie - style kick-off event for Newport Beach Restaurant Month in September at Newport Dunes Waterfront Resort & Marina. • Through consistent and strategic social media outreach on Facebook, YouTube and Instagram, the NBRA BID experienced tremendous growth in the social channels, as well as increased online engagement with consumers and stakeholders. • The NBRA BID outreached to key culinary and dining influencers in order to engage with these personalities to broadcast to the larger social population and expand the network. 2020-21 NBRA BID ANNUAL REPORT I PAGE 9 OF 14 7-15 • The NBRA BID conducted messaging and promotion through its social channels on restaurant offers, culinary events, dining trends and restaurant information on a weekly basis 2020 COVID-19 MARKETING RECOVERY In March/April, NBRA BID created Orange County's first digital hub resource page for "Dining Alternatives" outlining all the ways to dine from take-out to curbside pick-up. Created "Anchor Newport Beach Restaurants Dine Local. Support Local." campaign o Created an animated GIF and static graphics on ways to support restaurants: Dine Local, Purchase Gift Cards, Leave Positive Reviews, Tip Generously, Spread the Word to Support Local and distributed on all digital channels. o Created weekly Instagram stories featuring a variety of roundups: Taco Tuesday, Sunday Brunch, etc. with use of "Anchor NB Restaurants" graphics in every posting. o Use of hashtag: #,&NBRestaurants o Produced a digital toolkit for restaurants to spread the word on how to support local restaurants. o Partnered with Open Table on eblast to OC subscribers. 2020 NEWPORT BEACH RESTAURANT MONTH RESULTS • NBRA BID produced the inaugural 2020 Newport Beach Restaurant Month with a record-breaking 69 participating restaurants. The marketing and promotional efforts included: o Advertising — Print ads appeared in LOCALE OC. Digital ads appeared online through the Google Ad Network, Facebook, Instagram, Los Angeles Times Digital Media, OC Greer, VisitNewportBeach.com, DineNB.com, and OpenTable. Paid and in-kind advertising generated over 6.3 million impressions. o Drive-in Movie Media Kick-off Event — Due to the health and safety restrictions of the pandemic, NBRA BID created a very unique, outdoor drive-in movie -style media kick-off event with more than 60 media, reporters and influencers attending in their cars and watching the show on the outdoor big screen. A KTLA Anchor served as host and emcee, and Mayor O'Neill delivered a special proclamation to NBRA BID Board President Carlos Godinez. o PR Campaign — Editorial content, blogger coverage, calendar listings and a very unique outdoor drive-in movie -style media reception to promote the event generated 43.9 million media relations impressions in Orange County, Los Angeles, Long Beach, Inland Empire, Palm Springs and San Diego. Promotions — Over 50,000 promotional cards were distributed throughout the local area in restaurants promoting the Restaurant Month Dine Pass. o Email Blasts — Email communications went out through Dine Newport Beach, Visit Newport Beach, OpenTable, YELP, Lido Marina Village and The Irvine Company email database reaching over two million consumers throughout the Los Angeles and Orange County regions. o Restaurant Month Dine Pass — Since prix -fixe menus were not an option during the pandemic and indoor dining closures, NBRA BID refocused Restaurant Month on promotional offers, discounts and value-added options for diners via 2020-21 NBRA BID ANNUAL REPORT I PAGE 10 OF 14 7-16 the first-ever Restaurant Month Dine Pass. Diners downloaded the FREE Dine Pass to check-in at participating restaurants to receive special discounts and offers during Restaurant Month. NBRA BID achieved more than 4,433 Dine Pass sign -ups -450% above its goal. o Social Media Campaign – Highly targeted Social Media Campaign garnered 262,286 impressions. o Dine Pass Website Landing Page – Unique promotional Website landing page was developed to house the new Dine Pass, which generated 50,558 landing page sessions. o Daily Prizes & Weekly Grand Prizes – Restaurants and hotels donated more than 40 different gift cards and certificates to the promotion to assist NBRA BID with creating 30 daily restaurant gift card prize drawings and four weekly Grand Prize Drawings consisting of hotel stays, activity gift cards and restaurant gift cards. o Results An total, the promotional event produced over 6.3 million advertising and media impressions generated nearly 50 million impressions. 15Th ANNUAL NEWPORT BEACH RESTAURANT WEEK RESULTS • In April 2021, NBRA BID produced the 15th Annual Newport Beach Restaurant Week, which was postponed from its usual January time period to April 19 -May 2, 2021, due to the height of the pandemic lockdowns occurring in January. The NBRA BID produced the 15th Annual Newport Beach Restaurant Week with 62 restaurants, including eight new participating restaurants. The event celebrated the 15th anniversary of Restaurant Week marking "Dine Local. Support Local." The initiative included the debut of the first-ever NBRW Pass, a digital one-stop dine directory for all NBRW offerings, which had an outstanding 6,565 user sign-ups in the first week. The marketing and promotional efforts included: o Advertising – Print ads appeared in LOCALE OC, Newport Beach Independent and StuNews. Digital ads appeared online through the Google Ad Network, Facebook, Instagram, VisitNewportBeach.com and DineNB. Paid and in-kind advertising generated over 6.7 million ad impressions. o PR Campaign – A variety of coverage was pitched and secured to promote the event, generating over 27 million impressions within 36 placements throughout Orange County. In addition, 50 custom interactive NBRW media boxes were crafted and delivered to culinary writers, editors and influencers, earning an additional 611,757 impressions on social media. o Social Media - An extensive organic and paid social content calendar was created to ensure every participant received visibility during the event, while encouraging followers to sign up for the NBRW Pass. 15 days of restaurant card giveaways debuted in April, which enhanced the @DineNewportBeach following by over 1,000! Several social media videos were created at participating restaurants, which earned significant engagement during the week. Social impressions for the first week of Restaurant Week totaled 1,082,409. 2020-21 NBRA BID ANNUAL REPORT I PAGE 11 OF 14 7-17 Promotions and Installations — Over 50,000 promotional cards and large banners were distributed throughout the local area. Promotion cards were included in the City's March and April municipal billing statements. Outdoor promotional signage and banners appeared throughout Newport Beach at key locations and participating restaurants. A sandcastle installation was also built on Balboa Island, which organically earned coverage on social media, Yelp and ABC7. Digital toolkits were also created with ready-made social media graphics, images, logo, point-of-sale signs and a promotional video, which were all circulated to participants and partners for promotion on their channels. o Email Blasts — Strategic email communications went out through Dine Newport Beach, Visit Newport Beach, OpenTable, LOCALE, Newport Beach Independent, StuNews, Lido Marina Village and The Irvine Company email database reaching over hundreds of thousands of consumers throughout the region. o Charity Component —Due to the pandemic and its impact on restaurants and the waiving of Restaurant Week participation fees, the charity component of Restaurant Week was postponed with hopes of reviving this crucial public awareness component in future years. o Results — NBRA BID generated 8 million+ advertising and media impressions for the event. 2020 COMMUNITY RELATIONS, FINANCE & ADMIN RESULTS • Through the partnership with Newport Beach & Company, the NBRA BID continued providing a toll-free phone number and live concierge assistance to diners seeking information on Newport Beach restaurants through the on-site concierge desk located at 1600 Newport Center Drive. • The NBRA BID continued to maintain relationships with Newport Beach & Company, California Restaurant Association, Corona del Mar Chamber of Commerce, Balboa Island Merchants Association, Inc., Balboa Village Merchants Association and the Newport Beach Chamber of Commerce. • The NBRA BID contracted (through the City) with Newport Beach & Company to handle all marketing, public relations, communications, website management, BID administrative services and bookkeeping services. • The NBRA BID continued to offer online credit card processing services for members to pay their assessment and event participation fees. • The NBRA BID is implementing a planning session to develop an updated three-year strategic plan for the organization. • The NBRA BID conducted outreach and recruited new stakeholders to serve on the NBRA BID's Board of Directors. • The NBRA BID held its Annual Meeting via Zoom Video Conference in March 2021 (per the NBRA BID Bylaws), where they provided a review of the BID's financial standing: reviewed marketing and promotion results: discussed goals and objectives and programs for the upcoming fiscal year and obtained feedback from the general membership. 2020-21 NBRA BID ANNUAL REPORT I PAGE 12 OF 14 7-18 During FY 2020-21, the NBRA BID collected approximately $94,281 of the $132,531 in stakeholder assessments. The NBRA BID received $40,000 in COVID Economic Relief Funds, and a special event grant of $9,000 from the City in support of Newport Beach Restaurant Week. The total income for FY 2020-21 is expected to be approximately $143,281. By the end of FY 2020-21, the NBRA BID will have spent approximately $207,000 for approved activities, funded by the FY 2020-21 revenue. Due to economic difficulties caused by COVID, $52,300 of Accounts Receivable ($38,250 from the current year and $14,050 from the prior year) will be written off as uncollectible to more accurately reflect the Statement of Position for the NBRA for FY 2020-21. This will result in a use of reserves of $77,769. CONCLUSION - The stakeholders of the Newport Beach Restaurant Association BID wish to thank the Newport Beach City Council for its continued support and efforts on behalf of the NBRA. 2020-21 NBRA BID ANNUAL REPORT I PAGE 13 OF 14 7-19 NEWPORT BwACH RESTAURANT ASSOCIATION NEWPORT BEACH RESTAURANT BUSINESS IMPROVEMENT DISTRICT OPERATING BUDGET JULY 1, 2021— JUNE 30, 2022 Stakeholder Assessments (Reflects 25% Discount in Assessment Fees �r�EW�Rr v y.a x c9crFOwN•r $135,500 Bad Debt from Assessment Deferrals & Restaurant Closures -40,650 Reflects 30% Uncollectable Assessment Debt Funds from NBRA BID Reserve Account $75,000 City of Newport Beach Special Event Grant Funds $9,000 TOTAL INCOME $178,850 EXPENSES TOTAL Office Supplies I $0 Postage $2,000 Bank/Merchant Fees I $2,000 Membership Dues $500 Governance Meeting Expenses I $0 Independent Contractors $27,350 Bloggers $10,000 Marketing Consultant Fees $30,000 BID Administration/Agency Fees $15,000 BID Accounting Services Fees $9,000 Advertising — Consumer $40,000 Community Partner Events $1,000 Event Marketing Expenses $30,000 Event Operating Expenses $4,000 Research $0 Collateral Production Expenses $0 Social Media $5,000 Website Maintenance $1,000 Media Relations $2,000 TOTAL EXPENSES $178,850 2020-21 NBRA BID ANNUAL REPORT I PAGE 14 OF 14 7-20 ATTACHMENT B 0N=WPORT BEACH RESTAURANT ASSOCIATION March 24, 2021 Newport Beach City Council 100 Civic Center Drive Newport Beach, CA 92660 Re: NBRA BID Renewal Request for FY 2021-22 Dear Mayor Avery and City Council Members, On behalf of the Advisory Board of Directors for the Newport Beach Restaurant Association Business Improvement District (NBRA BID), I would like to thank the City Council for its support of the NBRA BID over the past 26 years. At this time, we respectfully request the renewal of the NBRA BID so we can continue to support and promote the restaurant and food establishments in Newport Beach. We look forward to dedicating our time and effort toward the NBRA BID's FY 2021-22 goals and priorities and to ensure a prosperous recovery for Newport Beach from the pandemic crisis. Due to the COVID-19 pandemic and its drastic impact on Newport Beach restaurants, NBRA BID is forecasting an approximate 40 -percent reduction in assessment income due to assessment deferral requests and restaurant closures. In order to continue supporting our members and to supplement the reduced assessments, the NBRA BID will be applying for a Special Event Grant for 2022 Newport Beach Restaurant Week in the amount of $9,000. On behalf of the NBRA BID, we greatly appreciate the City Council's support of the NBRA BID, and we look forward to continuing to showcase the local culinary community that will increase diner frequency and generate local culinary sales, which result in increased sales and property tax revenue for the City of Newport Beach. Thank you in advance. Sincerely, I ayLof C706igz J. Carlos God inez (Mar 25, 2021 13:42 PDT) Carlos Godinez NBRA BID Board President General Manager, Tavern House Restaurant cc: Grace Leung, City Manager 7-21 ATTACHMENT C BYLAWS OF NEWPORT BEACH RESTAURANT ASSOCIATION BUSINESS IMPROVEMENT DISTRICT ARTICLE I Identification and Purpose 1. Name of the Business Improvement District. The name of the business improvement district is the NEWPORT BEACH RESTAURANT ASSOCIATION BUSINESS IMPROVEMENT DISTRICT ("BID") a/k/a Newport Beach Restaurant Business Improvement District. 2. Principal Office. The principal office of the BID shall be located in Newport Beach, California. The Advisory Board ("Board") may change the principal office from one location to another within the BID's boundary. 3. Purpose. A. This BID has been formed to promote the commercial welfare of restaurants and the restaurant businesses of the area in the City of Newport Beach, County of Orange, State of California. The BID shall be non-partisan, non -sectional and non-sectarian. It's authorized activities are: (1) Marketing, advertising, an�d-public relations and social media; (2) RreGhl ire deyelenmen+ and distrib ,+;,,"Maintenance of online stakeholder directory; (3) Promotion of stakeholder events, offers and public events activites; (4) Educational and training classes for „ersstake holders; (5) Memberships in various organizations deemed to promote dining in Newport Beach; and Overall promotion of Newport Beach culinary community activities - B. Subject to the explicit oversight powers of the City Council of the City of Newport Beach, the BID is formed for the purpose set forth in the Parking and Business Improvement Area Law of 1989 (California Streets and Highways Code Part 6 of Division 18 starting with Section 36500). The Board of the BID shall act as the advisory board to 1 7-22 the City of Newport Beach City Council. ARTICLE II Membership, Assessments and Meetings Qualifications and Rights of Membership. A. Qualifications. All restaurants within the boundaries of the City of Newport Beach, as established by City Council Ordinance 95-55, or as it may later be amended, that are required to pay the BID assessment, shall be stakeholders„ernber: of the BID ("Stakeholders"",'). The owner of the restaurants or the owner's appointed representative shall represent their business at BID meetings. B. Rights. Stakeholders"" Fs, whose city business license and BID assessment are paid in full and current, shall have the right to vote. There may be one voting member per business. 2. Assessments. The BID assessments shall be as set annually by the City Council, pursuant to adoption of a Resolution of Intent to Levy Assessments and a Public Hearing on the BID renewal and the levy of assessment. 3. Meeting of Members. A. Compliance with the Brown Act. All meetings of the Advisory Board, whether annual, special, adjourned, or otherwise, shall comply with the provisions of Section 54950, et seq. of the Government Code of the State of California ("Brown Act"). B. Location. Meetings shall be held at the Newport Beach and Company Offices (1600 Newport Center, Suite 120, Newport Beach, CA 92660).ap.� te a the G t„ of Newport BeaGh. The location of the meeting may be changed as determined by the Board to any place within the City of Newport Beach. The location of the meeting shall be published as part of every meeting notice posted pursuant to the Brown Act. C. Annual Meeting. An annual meeting shall be held in March of each year in anticipation of preparing an application for renewal of the BID. The exact date, time and location of the meeting shall be determined by the Board. D. Regular Meeting. Regular meetings shall be held on the fourth Wednesday of odd -numbered months (January, March, May, July, September, November) at 9:30 a.m. The day and time of the meeting may change as at S, �^h tomo and ^'"^ee as shall be determined by the Board. The day and time of the meeting shall be published as part of every meeting notice posted pursuant to the Brown Act. E. Special Meetings. A special meeting for any purpose or purposes allowed under the Brown Act may be called at any time by the President, two (2) Board Members or by majority members of the Board, or by petition to the Board by a majority of the Stakeholders"". 7-23 F. Notice to Stakeholders"". All meetings shall be noticed as required by the Brown Act. In addition, whenever Stakeholders"",�rs are required or permitted to take any action at a meeting, a written notice of the meeting shall be given to each voting Stakeholdermenibw who, on the date for notice of the meeting, is entitled to vote at the meeting. The meeting notice shall contain a description of the nature of the business to be transacted. G. Quorum of the Board. A quorum of the Board shall be required to conduct any meeting and the provisions of the Brown Act shall apply to all actions taken by the Board. 4. Action by Written Ballot. If the Board has solicited the input of StakeholdersMembeFs for consideration of items presented to the Board, it may elect to distribute a written ballot no later than two weeks in advance of such meeting. If a written ballot is distributed, the BID shall distribute a ballot to every Stakeholder""^,�, 4bef entitled to vote on such matters. Such ballots shall set forth the proposed action, provide an opportunity to specify approval or disapproval of any proposal and provide an address/location to return the ballot. Ballots may be returned before or at the meeting, provided they are submitted prior to the public opening and count of all ballots. A simple majority of ballots cast or in-person votes, including proxies, is required for an action to be valid. Unless requested by the Board, no vote need be by ballot. 5. Proxies. A. Right of Stake hold ers"^. Any StakeholderMembeT entitled to vote may authorize another person or persons to vote with respect to such membership by filing a written, executed proxy with the Board. B. Revocability. A validly executed proxy shall continue in full force and effect until (i) revoked by the Stakeholder""�beT executing it, before the vote is cast under thatproxy, (ii) by a writing delivered to the BID stating that the proxy is revoked, or (iii) by a subsequent proxy executed by that Stakeholder""�� and presented to the meeting, or (iv) as to any meeting, by that Stakeholder'sMember's personal attendance and voting at the meeting. ARTICLE Ill Board of Directors Powers. The business and affairs of the BID are managed by the City and the Board. The Board may exercise all of the powers of BID authorized by the City of Newport Beach and the Parking and Business Improvement Area Law of 1989 (Section 36500, et seq. of the California Streets and Highways Code). The Board shall keep full and fair accounts of its meetings and fiscal transactions. 2. Number of Board Members. 7-24 A. Voting Board Members. The authorized number of Board Members of the BID shall be a minimum of six (6) and a maximum of thirteeneleven (1344) elected Board Members. Board Members shall serve a one (1) year term upon appointment by the City Council. There are no term limits. B. Ex -Officio Directors. The Board may designate certain community or governmental representatives as an ex -officio, nonvoting members of the Board. Ex - officio directors shall include but not be limited to a City Liaison and the BID Administrator (a consultant retained by the City). ARTICLE IV Officers and Duties Officers. The officers of the Board shall consist of President, Vice President, Treasurer and Secretary. 2. Election. The officers shall be chosen annually by the Board and shall serve at the pleasure of the Board. 3. Resignation. Any officer may resign at any time by giving written notice to the Board or President of the Board. 4. Duties. A. President. The President shall preside at all Board meetings, may call special meetings, appoint committees and sub -committees, perform all other duties of a presiding officer, represent the BID in interactions with the City Council, city staff and other organizations, and shall carry out such other duties as directed by the Board. B. Vice President. The Vice President, in the absence of the President, shall perform all of the duties of the President. When acting as President he or she shall have all the powers and be subject to all of the restrictions upon the President. The Vice President shall have such other powers and perform such other duties as directed by the Board of Directors. C. Treasurer. (1) Books of Account. The Treasurer shall liaison with the BID accountant who prepares and delivers to the Board Members and Stakeholders Deep --arid of the BID's properties and transaGtiens. The Treasurer shall prepare and deliver, 0 ase to nnro n delivered to the Members and Board Members F.a�c-c.� urs arr vcv-m�rvr T�ucr.� cn�uci� such fi n a n C i a statements and reports as are required by law, by these Bylaws or by the Board. The books of account shall be open to inspection by any Board Member or Stakeholder""�er at all 4 7-25 reasonable times. (2) Deposits and Disbursements. The Treasurer shall deposit, or cause to be deposited, all money and other valuables in the name and credit of the BID with such depositories as the Board may designate by the BID accountant, shall notified of the disbursement ofd+sbur_se the BID's funds as the Board may order, shall render to the President if any, when requested, an account of all transactions as Treasurer and of the financial condition of the BID, and shall have such other powers and perform such other duties as the Board or these Bylaws may prescribe. D. Secretary. (1) Book of Minutes. The Secretary shall liaison with the BID administrator who keeps or cause to be kept, at the BID's principal office or such other place as the Board may direct, a book of minutes of all meetings, proceedings and actions of the Board and of committees. The minutes of meetings shall include the time and place of the meeting, whether the meeting was annual, regular or special, and if special, how authorized, the notice given, and the names of those present. (2) Membership Records. The Secretary shall liaison with the BID administrator who keep or cause to be kept, at the BID's principal office or at a place determined by a resolution of the Board, a record of the BID's Members, showing each Member's name, address and status of membership. (3) Notices and Other Duties. The Secretary shall liaison with the BID administrator who gives, or cause to be given, notice of all meetings required by these Bylaws to be given and shall have such other powers and perform such other duties as the Board or these Bylaws may prescribe. 5. Compensation. Board members shall not receive compensation. 6. Meeting Attendance. Board members shall be required to attend Board meetings and as needed various committee or sub -committee meetings. Any Board Member who fails to attend three (3) or more Board meetings during the fiscal year shall be subject to removal from the Board by majority vote of the City Council. 5 7-26 ARTICLEV Amendments to Bylaws Any Stakeholder""�ber may make an amendment proposal in writing to the Board, which shall have the responsibility of evaluating the merit of such proposals. All amendment proposals shall then be presented with recommendations to the voting stakeholdersmembership at the next scheduled meeting. Amendments to the Bylaws of the BID shall require the affirmative vote of a simple majority of the voting stakeholders„,embers present and voting. ARTICLE VI Insurance of Officers, Employees and Other Agents 1. For purpose of this Article: "Agent" means any person who is or was a board member, officer, employee, or other agent of this BID, or is or was serving at the request of this BID as a board member, officer, employee, or agent. ARTICLE VII Miscellaneous 1. Annual Report. The Board shall cause an annual report to be sent to the Newport Beach City Council at least thirty (30) days prior to the end of the fiscal year. The report shall be filed with the City Clerk and shall comply with all the requirements of Streets and Highways Code Section 36533. 2. Checks and Drafts. All checks, drafts or other orders for payment of money, notes or other evidence of indebtedness in excess of $500.00 issued in the name of the BID shall be approved by the TreasurerPresident prior to be submitted to the City for issuance of a check. 3. Rules and Regulations. Each StakeholderMernbeT of the BID shall observe such reasonable rules and regulations relating to the BID as the same are established from time to time by the Board and delivered or presented to the Stakeholdersna,�Fs ARTICLE VIII Consistency with Ordinance In the event of any inconsistencies in the BID Bylaws, City of Newport Beach Ordinance No. 95-55 establishing the Newport Beach Restaurant Improvement District shall prevail. 7-27 Vl BEACH & COMPANY ATTACHMENT D 020-2021 S IMPR � N=WPORT B=A(,Y RESTAURANT � ASSOCIATION Rl I NEWPORT BEACH V, NBRA YEAR IN REVIEW I AT A GLANCE RESULTS FOLLOrT71"A1,<W+Apo1- YOY ENGAGEMENT: IMPRESSIONS: REACH: +109% YOY +54.8% YOY +115% YOY WEBSITE • VI EWS: 2,000 • SESSIONS: 155,000 NEWSLETTERS: • EMAIL DATABASE: 11,100 • OPEN RATE: 16% • PARTNER: 10 BLASTS • OPEN RATE: 22% NBRA BID YEAR IN REVIEW: j AT -A -GLANCE PROGRAMS COVI D-19 MARKETING REC VER CAMPAIGN NEWPORT EACH RESTAURANT MONTH � : :�{•rte, LOCAL TASTEMAK ANCHOR NB CAMPAIGN NEWPORT BEACH RESTAURANT WEEK 7-29 NBRA YEAR IN REVIEW I MEDIA RELATIONS 2020-2021 N RA BID MEDIA RELATION S V, NBRA YEAR IN REVIEW I MEDIA RELATIONS 1 LOCAL: Pivot to target hyper -local media for greatest impact i n amplification and mobilization SUPPORT: Pivot to advocacy; focus on industry impact restaurant giveback and human interest interviews ENCOURAGE DINING: Keep appetite for Dine NB eateries alive with topical holiday round -ups win"-�--.� - _ - 'rr11 91 NBRA YEAR IN REVIEW I MEDIA RELATIONS 201 N TOP MEDIA PLACEMEN'i FOX 11 `GOOD DAY LA' SPECTRUM NEWS 1 LOS ANGELES TIMES ORANGE COUNTY REGISTER LOCALE MAGAZINE ORANGE COAST THE EPOCH TIMES TASTE OF HOME NEWPORT BEACH INDEPENDENT GREER'S OC STU NEWS SOCAL PULSE PCMA CONVENE MAGAZINE 7-32 V> NBRA YEAR IN REVIEW I MEDIA RELATIONS H EADLI N ES Daily Pilot Here are local restaurants offering takeout or delivery OrangeCoast MAGAZINE Updated: Order Thanksgiving Dinner To -Go From These O.C. Restaurants Newport Beach Independent Newport Beach Restaurants Offer Take -Out, Delivery During COVID-19 (Updated May 15) -,h"-, - 'I\U1111:1)IA' [III*I1..\\'� 16OHFMI..11 A] IIII%YOU IMII\'L AXAICIA 11VItiI'M11I1i (:LLtiVI:I'l'SII'I�IX-11M(JiUL:CI-Ili.11lLcxM.U— MODERN LUXURY Newport Beach Independent Off the Menu: Christmas Dining Options in Newport Beach 7-33 ) NBRA YEAR IN REVIEW I SOCIAL MEDIA 2020-2021 N RA BID 4 SOCIAL MEDIA • 7-34 V, NBRA YEAR IN REVIEW I SOCIAL MEDIA 1 CONTENT: CAPTURING A VARIETY OF DINING EXPERIENCES WITH FRESH, ENGAGING OWNED PHOTO, VIDEO AND STORIES TAILORED TO SOCIAL USERS SOCIAL MEDIA STRATEGY AESTHETIC: GIVING EVERY POST A SENSE OF PLACE mw ALA `. NowNl i, .� CADENCE + VOICE: CONSISTENT POSTING SCHEDULE WITH NEWPORT BEACH BRAND VOICE Y � l Gr�g1f ti -35,: FRESH ON-6kNT: VIDEO 6�4N OL)LIN CP,Fg two FRESH WEEKLY CONTENT: PHOTO It IL V d4 kw i ,.¢ i V, NBRA YEAR IN REVIEW I SOCIAL MEDIA FOLLOWERS +109% ENGAGEMENT +54.8% IMPRESSIONS +115% REACH Mum pol tIt— i. %K�� - -R ,�� .nilR7-38 NBRA YEAR IN REVIEW I COVID-19 RECOVERY MARKETING 2020-2021 Covi D-1 J RECOVERY CAMPAIGN S V, NBRA YEAR IN REVIEW I COVID-19 RECOVERY One -Stop Dining Alternative Guide First of its kind in Orange County un��c:0 w�moonns �o+a.s rg.r,wrns oscax. *.+��000 Y4 ARC RUTCMER & BARER m w ��•�..u.u..n ANCHOR NEWPORT BEACH CAMPAIGN ANCHOR Nt! RESTAURANTS DINE LOCAL. SUPPORT LOCAL. #,,NBRESTAURANTS C'ODINENEWPORTBEACH OF ANCHORNBRESTAU RANTS C.", , DINE LOCAL. SUPPORT LOCAL. � 7-40 V, NBRA YEAR IN REVIEW I COVID-19 RECOVERY LOCAL TASTEMAKERS VIDEO SERI 7 BLOG FEATURES SOCIAL POSTS Dine Newport presents restaurateur profiles in "Local Tastemakers" a. w.o.n e..rn. v�..y • <o..cuo� a.a�.o..w...,.�.a �«a u.bm...,. .w,..w.. �'.+m� e.w• Enar.ne w avow rr.ps a er ary'...aa ua+.W aW..m,ww.w. amo. mr n.� v. MMy.^O.a.d M i..W�1 N MMp.eymiw.Mw E.0 «... eM M� e.rn N mrom...b... M e.... a.r rr...b M..na. b w a.n Er .�m.buM'Yar ww rrrw..'. M a o... M.+9a� arN'.Map M+9a� ewrn wr <..s+v, aw ons+. �MD.� BwU1 dvV to^^./a/ E.aA M oM.. mawM m.n.aq pv0.^+ryV .d..^0 vw,UU�o.a o+va .. orfs w.MtrmWnw rw.bs�.. E'«i• r�. �.,Nwoon e..N..O.Y rb ma. GC Mr. +>...a.. !r 25K MEDIA IMPRESSIONS 7-41 NBRA YEAR IN REVIEW I OWNED CONTENT 2020-2021 N RA BID OWNED CHANNELS 7-42 V, NBRA YEAR IN REVIEW I OWNED CHANNELS & CONTENT STORYTELLING BLOGS I ` - APRIL 16, 2020 NEWPORT BEACH RESTAURANTS GIVING BACK Newport Beach restaurants have always had a charitable spirit. On any given week, you will find chefs and restaurateurs supporting a charity, hosting a fundraising event and donating meals and gift cards. Now with the COVID-19 pandemic, our Newport Beach restaurants are still finding ways to give back, even as they struggle to stay... > MAY 28, 2020 OPEN-AIR DINING IN NEWPORT BEACH Starting this week, many Newport Beach restaurants are open for dine -in services. And an open-air culinary experience may be the perfect way to reunite with your favorite restaurant, so we rounded up a list of Newport Beach restaurants that are offering al fresco dining. Make sure to call ahead for individual dining establishment's safety guidelines.... > AUGUST 13, 2020 DOCK AND DINE FAVORITES Traveling by water is part of the local lifestyle and many make dining a delicious adventure. Here are some Dock and Dine favorites for stunning water views, cool ocean breezes and delectable cuisine - on either the outdoor patio or from the comfort of your boat. Renting a Boat Driving an electric boat is easy... > FEBRUARY 25, 2021 10 SPECTACULAR SPOTS TO DINE WITH A VIEW IN NEWPORT BEACH Spring is near, which means a day enjoyed outside is in your future. Whether it's sailing around in an electric boat during the day or partaking in a casual sunset walk around Balboa Island, there is no better time to relish the perfect springtime weather. Here are 10 spectacular spots to grab a bite and... > N, FEBRUARY 4, 2021 WHERE TO FIND THE BEST SUPER BOWL EATS (TAKEOUT EDITION!) For some people, the Super Bowl is about the halftime show. For others, it's about the commercials. But for absolutely everyone, it's about the food. Let's face it, the snacks (Dips! Wings! Cheesy things!) and beer are what make or break this annual football showdown. Lucky for you, there are some fine purveyors of football - appropriate... > 7-43 1b NBRA YEAR IN REVIEW I OWNED CHANNELS & CONTENT I WEBSITE + ENEWSLETJLERS dinenb.com nlswL><9Hr ms�u® q NEWPORT BEACH DINING GUIDE f +� �� . ,�-�_� > .-r..._ _ _ �-�► ra ,rwpen a.rnn.w.v.e«Lw.ree..w�.aww.nr,mu Me.«,.......e a..s.covey, mv,ww. mnn.rn w.M«mwa.w.wne..n,.,ps„r<oe...•d.�^aarwroo.m+++....ua«..r .em+aa.w..o,e,w..v.mnr+�[wc<aw+vwa..aom..e.warenw..n.e,w.nr.u.•�.. w pger�wrprL rxn Md,pp,nppe aRr n pr., aurr.s Lr.Ppn ay<n ery •an.M., u w.r9e,a prrr POP THE B U B B LY- ANCHOR NEWPORT BEACH RESTAURANTS- DINE LOCAL SUPPORT LOCAL wskwe.rtr.e,.ru,..mps rwe,, er.ra,,,,vr.ae�. rewneyy 1pr dr. R..pen a..rrryrw.rw 1Yr arm. 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SAAG , AAOAR FINE CUISINE OF INDIA .1„ ssvARrwR xw Hmwp41 rF/i,l G9X{0 155,960 Often Events O D1NE saes f y 47 Newport Beach Restaurants = Food + Drinks 10 Spectacular Spots to Dine with a view in Newport Boach Spr.g 6 near, w Ch mm's a day en,oyed outs.de m m our yfuture. Whether,rs sarong around In an elec r bot dunng the day w panakmg,n a casual sunset want around Balboa Island. there s no better time to rN,sh the perfect spnngnme wether. Here are I o spx ular spots le grab a b,,,an e d enjoy he,—,n charm.' Newport Btth Read More ANCHOR'.\t3 RESTAURANTS BI -MONTHLY CADENCE 1 11,100 SUBSCRIBERS 16% OPEN RATE i N=WPORT R A( RESTAURNT ASSOCIATION The City of Newport Beach is offering an additional grant program to help local small businesses that have been adversely impacted by the COVID- 19 public health emergency. The Small Business Support Grant Program will provide grants of $5,000 each to qualifying Newport Beach small businesses. Applications will be accepted between Wednesday, February 10 at 8 a.m. and Wednesday, February 17 at 5 p.m. The application and program guidelines are available at www.newportbeachca.gov/supportgrants For more information, view the news release here f y alp 9N=WPORT B_ACH RESTAURANT ASSOCIATION 2021 ONewport Beach 8 Company All Rights Reserved 1800 Newport Center Drive. Suite 120, Newport Beach. CA 20660 USA. Forward To a Friend I Profile Center I Unsubscnbe 10 BLASTS 369 SUBSCRIBERS 22% OPEN RATE 7-44 t t� NBRA YEAR IN REVIEW I OWNED CONTENT � • U4 —mow -..►o of 1 r 7-45 Y YEAR IN REVIEW I NBRM 2020 N RA BID NEWPO HT BEACH NEWPORT BEACH CAT 9RINK.WIN SEPT � 2020 A RESTAURANT MONTH EsrA�Ra�r Mo�r� NBRA YEAR IN REVIEW I NBRM DINE NEWPORT BEACH NEWPORT BEACH RESTAURANT MONTH SEPTEMBER 1- 30, 2020 N E W P O RT B EACH EAT. DRINK.Wi rt RESTAURANT MONTH SEPTEMBER 1-30, 2020 DINE wu A z ll THANK YOU FOR SIGNING UP! 7-47 t T, NBRA YEAR IN REVIEW I NBRM RESTAURANT MONTH NEWPORT BEACH ..") rTAiuRINKWIN SEPT 2020 NEWPORT BEACH I SEPT EAJ.DRTKWINRESTAURANT 20120 WELCOME TO NEWPORT BEACH ;DINE °V " FASS), � n w Ep -'` l u BOOR YOUR GETAWAY ®� v ® w fDIN N E W P O R T BEAC H EAT.DRINKAN. RESTAURANT MONTH SEPTEMBER 1-30, N E W P O R T B E A C H SEPT EAT. DRINK.WIN. 2020 RESTAl1RANT MONTH 4f mommolm— i� NEWPORT BEACH EAT DRINK1 I RESTAU ANT MONTH SEPT 2020 SIGN UP FOR YOUR DINE PASS NOW! 7-48 A V72 fill t, - lb �1 • i.� r f it J \ V, NEWPORT BEACH RESTAURANT MONTH NEWPORT BEACH RESTAURANT MONTH RESULTS & ACCOMPLISHMENTS PUBLIC RELATIONS fi MAkKETINC IMPkESSIONS 7-50 tb NBRA YEAR IN REVIEW I NBRW 2021 N RA BID NEWPORT BEACH RESTAURANT WEEK NEWPOR I BEACH RESTAURANT Ji'vi =1--=l :1 APRILlgmMAY2,2021 DINE LOCAL. SUPPORT LOCAL. 7-51 V, NBRA YEAR IN REVIEW I NBRW 0 CALLING ALL S1G1V P Fo 2421 NEWPORT BEACH RESTAURANT WEEK TODAY LINK IN BIO FOR MORE INFORMATION '07 w MEWPORT BEACH RESTAURANT WEEK `JJ ArKlL 1J -MAT C,ZUZl DINENB.COM (1DINENEWPORTBEACH NEWPORT BEACH RESTAURANT WEEK � DINE LOCAL. SUPPORT LOCAL. APRIL19-MAY2,2021 PRIX -FIXE MENUS & TAKE-OUT • #NBRESTAURANTWEEK 7-52 NEWPORT BEACH & COMPANY NEWPORT BEACH RFSTAURANT W`7rK DINE LOCAL. SUPPORT LOCAL. APRIL 19 - MAY 212021 J'� ISE:?) II /A\A = USI E IE K PML19-11/JM212M DINE LOCAL. SUPPORT LOCAL. SIGN UP FOR O. O YOUR N„I:_R_W_ PASS T(0)IDAY WL „L„ 1 vll t nlr�E Lr,( A NEWPORT BEACH RESTAURANT WEEK DINE LOCAL. SUPPORT LOCAL. APRIL 19 — MAY 2, 2021 ,'JIL Ap 7-53 NBRW PASS SIGN-UPS 6,565 PUBLIC RELATIONS IMPRESSIONS 271759,1023 SOCIAL MEDIA IMPRESSIONS 110821#409 ADVERTISING IMPRESSIONS 6,705,278 WEBSITE LANDING PAGE SESSIONS 30.0101 MARKETING OPT -INS 3,346 ATTACHMENT E RESOLUTION NO. 2021 - 41 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF NEWPORT BEACH, CALIFORNIA, DECLARING ITS INTENTION TO RENEW THE NEWPORT BEACH RESTAURANT ASSOCIATION BUSINESS IMPROVEMENT DISTRICT AND LEVY ASSESSMENTS FOR THE FISCAL YEAR OF JULY 1, 2021 TO JUNE 30, 2022, AND FIX THE TIME AND PLACE OF A PUBLIC HEARING WHEREAS, the Newport Beach Restaurant Association Business Improvement District ("NBRA BID") was established in 1995 pursuant to the Parking and Business Improvement Area Law of 1989, California Streets and Highways Code, Sections 30500 et seq., ("1989 Law"), which requires an annual report to be filed and approved by the City Council for each fiscal year, WHEREAS, the advisory board, known as the NBRA BID Board of Directors, has prepared an Annual Report for the 2020-2021 fiscal year which is on file in the Office of the City Clerk ("NBRA BID Annual Report"); and WHEREAS, on May 11, 2021, the NBRA BID Annual Report was filed with and approved by the City Council. NOW, THEREFORE, the City Council of the City of Newport Beach resolves as follows - Section 1: The City Council hereby declares its intention to renew the NBRA BID for fiscal year July 1, 2021 to June 30, 2022, pursuant to the 1989 Law. Section 2: The City Council hereby declares its intention to levy assessments for the NBRA BID for the fiscal year July 1, 2021 to June 30, 2022, pursuant to the 1989 Law. Such benefit assessment shall be as follows: Stakeholder Category Assessment Levy Full -serve restaurant (e.g., with wait staff) $450 Fast -casual restaurant (e.g., place order at counter) $375 Grocery or market $375 Coffee, tea or specialty shop $112.50 Dessert, bakery or treats $112.50 Juice bar or smoothie shop $112.50 Catering company $112.50 Businesses Exempt from the NBRA BID Certified Farmer's Markets, mini -marts, yachts and charters, banquet facilities, private membership clubs, theaters and gas stations. 7-55 Resolution No. 2021 - Page 2 of 4 Section 3: The penalty for delinquent payments shall be equal to that established for delinquent business license fees pursuant to Chapter 5.04 of the Newport Beach Municipal Code, providing that the penalty to be added shall in no event exceed fifty percent (50%) of the assessment amount due. Section 4: The benefit assessments shall be collected by the City, or its designee, in one annual installment. The assessment for new businesses shall be pro- rated according to the number of full months remaining in the NBRA BID's fiscal year. Section 5: The improvements and activities to be funded by the benefit assessments shall include only the following: A. Marketing, advertising, and public relations; B. Brochure development and distribution; C. Promotion of public events; D. General promotion of restaurant trade activities; E. Educational and training classes for members; and F. Memberships in various organizations deemed to promote dining in Newport Beach. The implementation of these actions is described in the NBRA BID Annual Report, which is on file with the City Clerk's Office located at 100 Civic Center Drive, Bay 2E, Newport Beach, CA 92660. Section 6: Any food service business within the boundaries of the city of Newport Beach, such as restaurants, markets with dine -in or take-out food service, bars serving food, dessert shops, coffee shops, juice bars, catering companies, or similar food - related business within the boundaries of the City of Newport Beach is part of the NBRA BID, as set forth with greater specificity in the map attached as Exhibit A, and incorporated herein by reference. Section 7: The time and place for a public hearing on the NBRA BID renewal is set for 4 p.m. or as soon thereafter as the matter may be heard on June 8, 2021, at the Council Chambers located at 100 Civic Center Drive, Newport Beach, CA 92660. Section 8: During the public hearing, the City Council shall hear and consider all protests against the establishment area, or the furnishing of specified types of improvements or activities within the area. Protests may be made orally or in writing, but if written shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular 7-56 Resolution No. 2021 - Page 3 of 4 protest. If written protests are received by the owners of the businesses within the NBRA BID which pay fifty percent (50%) or more of the total assessments to be levied, no further proceedings to renew the NBRA BID shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specific type or types of improvements or activity or benefit within the NBRA BID, those types of improvements or activities or benefit zones shall be eliminated. Section 9: Further information regarding the proposed NBRA BID renewal may be obtained at the City Clerk's Office, 100 Civic Center Drive, Bay 2E, Newport Beach, CA 92660, (949-644-3005 or cityclerk@newportbeachca.gov). Section 10: The City Clerk is directed to provide notice of the public hearing in accordance with Streets and Highways Code Sections 36523 and 36541. Section 11: The recitals provided in this resolution are true and correct and are incorporated into the operative part of this resolution. Section 12: If any section, subsection, sentence, clause or phrase of this resolution is, for any reason, held to be invalid or unconstitutional, such decision shall not affect the validity or constitutionality of the remaining portions of this resolution. The City Council hereby declares that it would have passed this resolution, and each section, subsection, sentence, clause or phrase hereof, irrespective of the fact that any one or more sections, subsections, sentences, clauses or phrases be declared invalid or unconstitutional. Section 13: The City Council finds the adoption of this resolution is not subject to the California Environmental Quality Act ("CEQA") pursuant to Sections 15060(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect physical change in the environment) and 15060(c)(3) (the activity is not a project as defined in Section 15378) of the CEQA Guidelines, California Code of Regulations, Title 14, Division 6, Chapter 3, because it has no potential for resulting in physical change to the environment, directly or indirectly. 7-57 Resolution No. 2021 - Page 4 of 4 Section 14: This resolution shall take effect immediately upon its adoption by the City Council, and the City Clerk shall certify the vote adopting the resolution. ADOPTED this 11th day of May, 2021. Brad Avery Mayor ATTEST: Leilani I. Brown City Clerk APPROVED AS TO FORM: CITY ATTORNEY'S OFFICE Aaron C. Harp City Attorney Attachment(s): Exhibit A (Boundary Map) 7-58 7-59 Costa r� Mesa , r r �u r f r Newport Beach r Coast / Corona Dei Mar �� 1 1 ' rj N + `:# (f 1 WE Newport Beach Restaurant Association Business Improvement District 4',- s i 1. 05129@042 7-59