HomeMy WebLinkAboutPA2023-0048_20230412_Project Description
2301 San Joaquin Hills Road, Corona del Mar, CA 92625 • 949.640.5800 • Fax 949.759.0619 • www.rogersgardens.com
Hi Joselyn, Below you will find the Project Description for our application for an ABC license. We are currently seeking a beer and wine only ABC license to be sold in our Gallery Shop. I have attached a site map of our entire store with the Gallery Shop
highlighted. Also, attached is a floor plan of the Gallery shop and where we plan
merchandise the product.
Our goal is to sell differentiated wine by the bottle to compliment our Gourmet
Food and our Gift Basket category. We plan to have wine merchandised by the
bottle or in gift baskets mixed with other gift items like food and wine glasses. The area we plan to merchandise the wine is in the Gallery in the area marked in red on the 2nd attachment. The Gallery Shop hours of operation are the same as they are for the entire store. January – October our store hours are 9:00am to 6:00pm. During the holiday
season of November and Decemeber, we extent our hours from 9:00am to 8:00pm.
We would like to do 2 tastings per month (but probably less in Jan & Feb) in the
afternoon from 1:00pm to 6:00pm. In the 2nd attachment I have also outlined in red
the area for our wine tastings, which is in our Art Gallery. Currently there is another ABC license for our restaurant, Farmhouse. Their license restricts the area for alcohol sales and consumtion to inside the perimeter of the restaurant only.
I appreciate your consideration,
Gavin Herbert Jr. President & CEO Roger’s Gardens