HomeMy WebLinkAbout10 - Award of PSA with Laz Parking, LLC for Parking Management and Parking Enforcement ServicesQ �EwPpRT
CITY OF
s NEWPORT BEACH
`q44:09 City Council Staff Report
October 10, 2023
Agenda Item No. 10
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Jason AI -Imam, Finance Director/Treasurer - 949-644-3126,
jalimam@newportbeachca.gov
PREPARED BY: Anthony Alannouf, Management Assistant,
aalannouf@newportbeachca.gov
PHONE: 949-644-3148
TITLE: Award of Professional Services Agreement with Laz Parking, LLC for
Parking Management and Parking Enforcement Services
/_1 16"t I:7_T91 6
Staff recommends City Council approval of a professional services agreement (PSA) with
Laz Parking, LLC (Laz Parking) for a comprehensive parking management and parking
enforcement program, which would include the overall management, maintenance and
collections of on -street and off-street parking pay stations and enforcement of parking
regulations in compliance with the City of Newport Beach's (City) municipal code.
RECOMMENDATIONS:
a) Determine this action is exempt from the California Environmental Quality Act (CEQA)
pursuant to Sections 15060(c)(2) and 15060(c)(3) of the CEQA Guidelines because
this action will not result in a physical change to the environment, directly or indirectly;
b) Approve a five-year Professional Services Agreement with Laz Parking, LLC for
parking management, and parking enforcement services for a five-year period ending
October 31, 2028, and a total not -to -exceed amount of $9,967,286;
c) Establish a contingency of $906,117 (10 percent of Laz Parking's proposed cost) to
cover the cost of unforeseen purchases or additionally required labor. This
contingency is included in the not -to -exceed amount of $9,967,286; and
d) Authorize the Mayor and City Clerk to execute the Agreement.
DISCUSSION:
The City has approximately 4,082 on -street and off-street pay parking spaces, including
the Balboa Parking Lot and the Corona del Mar Parking Lot. Parking revenues were
approximately $11.2 million in Fiscal Year 2022-2023, not including citation revenues,
and are on track to exceed these revenues in Fiscal Year 2023-2024.
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Award of Professional Services Agreement with Laz Parking, LLC for
Parking Management and Parking Enforcement Services
October 10, 2023
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In 2018, the City contracted with AmeriPark, LLC (AmeriPark) to operate, maintain and
provide enforcement for the City's paid parking spaces. The original agreement was
amended on June 25, 2023, to extend the termination date to October 31, 2023.
The City issued a Request for Proposals (RFP) on February 10, 2023, for parking
management and parking enforcement services. The RFP solicitation was posted on the
City's public online procurement platform, PlanetBids, where it was distributed to
74 prospective bidders registered with the City as a provider of parking management and
enforcement services. The RFP deadline was on March 29, 2023, and the City received
five proposals from the following companies: Ace Parking, AmeriPark, Inter -Con Security
Systems, Laz Parking, and Parking Concepts, Inc.
The proposals were reviewed and ranked by a panel comprised of staff from the Finance,
Recreation and Senior Services, Public Works and Police Departments — the departments
who work closest with parking operations. The written technical proposals were reviewed
and ranked by the selection panel before sealed cost bids were opened and scored.
All firms met the minimum requirements for their proposals to be evaluated and staff
evaluated and ranked each proposal based on the following criteria:
• Qualifications and experience of the proposer;
• Proposer's demonstrated experience and subject matter expertise in providing the
requested services;
• Proposer's ability to deploy and provide service as requested in the scope of
services; and
• Proposal cost.
The results of the selection panel's technical score and cost ratio analysis is summarized
below:
Proposer
Laz Parkinq
Proposal • -
91.40
AmeriPark
85.44
Ace Parking
81.96
Parking Concepts, Inc.
74.96
Inter -Con Security Systems, Inc.
39.40
The selection panel included an additional interview phase for the two firms with the
highest aggregate score. The selection panel focused the interviews on:
• Knowledge of the City's parking landscape and infrastructure;
• Data accuracy tools, methods and best practices;
• Staff training frequency, customer service standards, and operational protocols;
• Revenue reconciliation practices, cash handling procedures, and reporting
standards; and
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Award of Professional Services Agreement with Laz Parking, LLC for
Parking Management and Parking Enforcement Services
October 10, 2023
Page 3
• Knowledge of current and future parking technologies.
Technical scores were adjusted after the selection panel interviews were completed to
arrive at a final technical score.
Proposal
Laz Parking
AmeriPark
Initial Technical Score
71.4
65.6
Interview Ad'ustment
+3.2
-4.0
Final Technical Score
74.6
61.6
Rank
1 St
2na
Based on the results of the competitive selection process, it is recommended that the City
enter into a professional services agreement with Laz Parking for a five-year period
ending October 31, 2028.
FISCAL IMPACT:
The adopted budget includes sufficient funding for this contract. It will be expensed to the
Parking Meter Contract account in the Finance Department, 0103032-811030. In
FY 2022-2023, parking revenues were $11.2 million; and citation revenues were
$2.0 million. City staff estimates the average annual cost to contract with Laz Parking will
be $1.8 million. A contingency of $906,117 (10 percent of Laz Parking's proposed cost)
is requested to ensure that any unforeseen costs incurred pursuant to the scope of work
in the agreement with Laz are covered. This will ensure the City's parking program is able
to adequately address any unforeseen staffing needs or equipment purchases in the
future.
ENVIRONMENTAL REVIEW:
Staff recommends the City Council find this action is not subject to the California
Environmental Quality Act (CEQA) pursuant to Sections 15060(c)(2) (the activity will not
result in a direct or reasonably foreseeable indirect physical change in the environment)
and 15060(c)(3) (the activity is not a project as defined in Section 15378) of the CEQA
Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no
potential for resulting in physical change to the environment, directly or indirectly.
NOTICING:
The agenda item has been noticed according to the Brown Act (72 hours in advance of
the meeting at which the City Council considers the item).
ATTACHMENT:
Attachment A — Professional Services Agreement with Laz parking, LLC for Parking
Management and Parking Enforcement Services
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Attachment A
Professional Services Agreement with Laz Parking, LLC for Parking Management
and Parking Enforcement Services
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PROFESSIONAL SERVICES AGREEMENT
WITH LAZ PARKING CALIFORNIA, LLC FOR
PARKING MANAGEMENT AND ENFORCEMENT AGREEMENT
THIS PROFESSIONAL SERVICES AGREEMENT ("Agreement") is made and
entered into as of this 10th day of October, 2023. ("Effective Date"), by and between the
CITY OF NEWPORT BEACH, a California municipal corporation and charter city ("City"),
and LAZ PARKING CALIFORNIA, LLC, a Connecticut limited liability company
("Consultant"), whose address is One Financial Plaza, 14th Floor, Hartford, CT 06103,
and is made with reference to the following:
RECITALS
A. City is a municipal corporation duly organized and validly existing under the laws
of the State of California with the power to carry on its business as it is now being
conducted under the statutes of the State of California and the Charter of City.
B. City desires to engage Consultant to perform parking management, enforcement,
maintenance and revenue collection services ("Project").
C. Consultant possesses the skill, experience, ability, background, certification and
knowledge to provide the professional services described in this Agreement.
D. City has solicited and received a proposal from Consultant, has reviewed the
previous experience and evaluated the expertise of Consultant, and desires to
retain Consultant to render professional services under the terms and conditions
set forth in this Agreement.
NOW, THEREFORE, it is mutually agreed by and between the undersigned parties
as follows:
1. TERM
The term of this Agreement shall commence on the Effective Date, and shall
terminate on October 9, 2028, unless terminated earlier as set forth herein.
2. SERVICES TO BE PERFORMED
Consultant shall diligently perform all the services described in the Scope of
Services attached hereto as Exhibit A and incorporated herein by reference ("Services"
or "Work"). City may elect to delete certain Services within the Scope of Services at its
sole discretion.
3. TIME OF PERFORMANCE
3.1 Time is of the essence in the performance of Services under this Agreement
and Consultant shall perform the Services in accordance with the schedule included in
Exhibit A. In the absence of a specific schedule, the Services shall be performed to
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completion in a diligent and timely manner. The failure by Consultant to strictly adhere to
the schedule set forth in Exhibit A, if any, or perform the Services in a diligent and timely
manner may result in termination of this Agreement by City.
3.2 Notwithstanding the foregoing, Consultant shall not be responsible for
delays due to causes beyond Consultant's reasonable control. However, in the case of
any such delay in the Services to be provided for the Project, each party hereby agrees
to provide notice within two (2) calendar days of the occurrence causing the delay to the
other party so that all delays can be addressed.
3.3 Consultant shall submit all requests for extensions of time for performance
in writing to the Project Administrator as defined herein not later than ten (10) calendar
days after the start of the condition that purportedly causes a delay. The Project
Administrator shall review all such requests and may grant reasonable time extensions
for unforeseeable delays that are beyond Consultant's control.
3.4 For all time periods not specifically set forth herein, Consultant shall
respond in the most expedient and appropriate manner under the circumstances, by
hand -delivery or mail.
4. COMPENSATION TO CONSULTANT
4.1 City shall pay Consultant for the Services on a time and expense not -to -
exceed basis in accordance with the provisions of this Section and the Schedule of Billing
Rates attached hereto as Exhibit B and incorporated herein by reference. Consultant's
compensation for all Work performed in accordance with this Agreement, including all
reimbursable items and subconsultant fees, shall not exceed Nine Million Nine Hundred
Sixty Seven Thousand Two Hundred Eighty Six Dollars and 00/100 ($9,967,286.00),
without prior written authorization from City. No billing rate changes shall be made during
the term of this Agreement without the prior written approval of City.
4.2 Consultant shall submit monthly invoices to City describing the Work
performed the preceding month. Consultant's bills shall include the name of the person
who performed the Work, a brief description of the Services performed and/or the specific
task in the Scope of Services to which it relates, the date the Services were performed,
the number of hours spent on all Work billed on an hourly basis, and a description of any
reimbursable expenditures. City shall pay Consultant no later than thirty (30) calendar
days after approval of the monthly invoice by City staff.
4.3 City shall reimburse Consultant only for those costs or expenses specifically
identified in Exhibit B to this Agreement or specifically approved in writing in advance by
City.
4.4 Consultant shall not receive any compensation for Extra Work performed
without the prior written authorization of City. As used herein, "Extra Work" means any
Work that is determined by City to be necessary for the proper completion of the Project,
but which is not included within the Scope of Services and which the parties did not
reasonably anticipate would be necessary at the execution of this Agreement.
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Compensation for any authorized Extra Work shall be paid in accordance with the
Schedule of Billing Rates as set forth in Exhibit B.
5. PROJECT MANAGER
5.1 Consultant shall designate a Project Manager, who shall coordinate all
phases of the Project. This Project Manager shall be available to City at all reasonable
times during the Agreement term. Consultant has designated Tate Misiaszek to be its
Project Manager. Consultant shall not remove or reassign the Project Manager or any
personnel listed in Exhibit A or assign any new or replacement personnel to the Project
without the prior written consent of City. City's approval shall not be unreasonably
withheld with respect to the removal or assignment of non -key personnel.
5.2 Consultant, at the sole discretion of City, shall remove from the Project any
of its personnel assigned to the performance of Services upon written request of City.
Consultant warrants that it will continuously furnish the necessary personnel to complete
the Project on a timely basis as contemplated by this Agreement.
5.3 If Consultant is performing inspection services for City, the Project Manager
and any other assigned staff shall be equipped with a cellular phone to communicate with
City staff. The Project Manager's cellular phone number shall be provided to City.
6. ADMINISTRATION
This Agreement will be administered by the Finance Department — Revenue
Division. City's Revenue Manager or designee shall be the Project Administrator and
shall have the authority to act for City under this Agreement. The Project Administrator
shall represent City in all matters pertaining to the Services to be rendered pursuant to
this Agreement.
7. CITY'S RESPONSIBILITIES
To assist Consultant in the execution of its responsibilities under this Agreement,
City agrees to provide access to and upon request of Consultant, one copy of all existing
relevant information on file at City. City will provide all such materials in a timely manner
so as not to cause delays in Consultant's Work schedule.
8. STANDARD OF CARE
8.1 All of the Services shall be performed by Consultant or under Consultant's
supervision. Consultant represents that it possesses the professional and technical
personnel required to perform the Services required by this Agreement, and that it will
perform all Services in a manner commensurate with community professional standards
and with the ordinary degree of skill and care that would be used by other reasonably
competent practitioners of the same discipline under similar circumstances. All Services
shall be performed by qualified and experienced personnel who are not employed by City.
By delivery of completed Work, Consultant certifies that the Work conforms to the
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service status or other right of employment shall accrue to Consultant or its employees.
Nothing in this Agreement shall be deemed to constitute approval for Consultant or any
of Consultant's employees or agents, to be the agents or employees of City. Consultant
shall have the responsibility for and control over the means of performing the Work,
provided that Consultant is in compliance with the terms of this Agreement. Anything in
this Agreement that may appear to give City the right to direct Consultant as to the details
of the performance of the Work or to exercise a measure of control over Consultant shall
mean only that Consultant shall follow the desires of City with respect to the results of the
Services
10.2 Consultant must submit to and pass a criminal background investigation by
providing a complete set of fingerprints to City prior to commencing or performing
Services or Work. Consultant is required to submit any fees for the criminal background
investigation according to the City's most current administrative fee schedule or
successor document. Fingerprints may be required to be updated every five (5) years.
11. COOPERATION
Consultant agrees to work closely and cooperate fully with City's designated
Project Administrator and any other agencies that may have jurisdiction or interest in the
Work to be performed. City agrees to cooperate with the Consultant on the Project.
12. CITY POLICY
Consultant shall discuss and review all matters relating to policy and Project
direction with City's Project Administrator in advance of all critical decision points in order
to ensure the Project proceeds in a manner consistent with City goals and policies.
13. PROGRESS
Consultant is responsible for keeping the Project Administrator informed on a
regular basis regarding the status and progress of the Project, activities performed and
planned, and any meetings that have been scheduled or are desired.
14. INSURANCE
Without limiting Consultant's indemnification of City, and prior to commencement
of Work, Consultant shall obtain, provide and maintain at its own expense during the term
of this Agreement or for other periods as specified in this Agreement, policies of insurance
of the type, amounts, terms and conditions described in the Insurance Requirements
attached hereto as Exhibit C, and incorporated herein by reference.
15. PROHIBITION AGAINST ASSIGNMENTS AND TRANSFERS
Except as specifically authorized under this Agreement, the Services to be
provided under this Agreement shall not be assigned, transferred contracted or
subcontracted out without the prior written approval of City. Any of the following shall be
construed as an assignment: The sale, assignment, transfer or other disposition of any
LAZ Parking California, LLC Page 5
M
of the issued and outstanding capital stock of Consultant, or of the interest of any general
partner or joint venturer or syndicate member or cotenant if Consultant is a partnership or
joint -venture or syndicate or co -tenancy, which shall result in changing the control of
Consultant. Control means fifty percent (50%) or more of the voting power or twenty-five
percent (25%) or more of the assets of the corporation, partnership or joint -venture.
16. SUBCONTRACTING
The subcontractors authorized by City, if any, to perform Work on this Project are
identified in Exhibit A. Consultant shall be fully responsible to City for all acts and
omissions of any subcontractor. Nothing in this Agreement shall create any contractual
relationship between City and any subcontractor nor shall it create any obligation on the
part of City to pay or to see to the payment of any monies due to any such subcontractor
other than as otherwise required by law. City is an intended beneficiary of any Work
performed by the subcontractor for purposes of establishing a duty of care between the
subcontractor and City. Except as specifically authorized herein, the Services to be
provided under this Agreement shall not be otherwise assigned, transferred, contracted
or subcontracted out without the prior written approval of City.
17. OWNERSHIP OF DOCUMENTS
17.1 Each and every report, draft, map, record, plan, document and other writing
produced, including but not limited to, websites, blogs, social media accounts and
applications (hereinafter "Documents"), prepared or caused to be prepared by Consultant,
its officers, employees, agents and subcontractors, in the course of implementing this
Agreement, shall become the exclusive property of City, and City shall have the sole right
to use such materials in its discretion without further compensation to Consultant or any
other party. Additionally, all material posted in cyberspace by Consultant, its officers,
employees, agents and subcontractors, in the course of implementing this Agreement,
shall become the exclusive property of City, and City shall have the sole right to use such
materials in its discretion without further compensation to Consultant or any other party.
Consultant shall, at Consultant's expense, provide such Documents, including all logins
and password information to City upon prior written request.
17.2 Documents, including drawings and specifications, prepared by Consultant
pursuant to this Agreement are not intended or represented to be suitable for reuse by
City or others on any other project. Any use of completed Documents for other projects
and any use of incomplete Documents without specific written authorization from
Consultant will be at City's sole risk and without liability to Consultant. Further, any and
all liability arising out of changes made to Consultant's deliverables under this Agreement
by City or persons other than Consultant is waived against Consultant, and City assumes
full responsibility for such changes unless City has given Consultant prior notice and has
received from Consultant written consent for such changes.
17.3 All written documents shall be transmitted to City in formats compatible with
Microsoft Office and/or viewable with Adobe Acrobat.
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18. CONFIDENTIALITY
All Documents, including drafts, preliminary drawings or plans, notes and
communications that result from the Services in this Agreement, shall be kept confidential
unless City expressly authorizes in writing the release of information.
19. INTELLECTUAL PROPERTY INDEMNITY
Consultant shall defend and indemnify City, its agents, officers, representatives
and employees against any and all liability, including costs, for infringement or alleged
infringement of any United States' letters patent, trademark, or copyright, including costs,
contained in Consultant's Documents provided under this Agreement.
20. RECORDS
Consultant shall keep records and invoices in connection with the Services to be
performed under this Agreement. Consultant shall maintain complete and accurate
records with respect to the costs incurred under this Agreement and any Services,
expenditures and disbursements charged to City, for a minimum period of three (3) years,
or for any longer period required by law, from the date of final payment to Consultant
under this Agreement. All such records and invoices shall be clearly identifiable.
Consultant shall allow a representative of City to examine, audit and make transcripts or
copies of such records and invoices during regular business hours. Consultant shall allow
inspection of all Work, data, Documents, proceedings and activities related to the
Agreement for a period of three (3) years from the date of final payment to Consultant
under this Agreement.
21. WITHHOLDINGS
City may withhold payment to Consultant of any disputed sums until satisfaction of
the dispute with respect to such payment. Such withholding shall not be deemed to
constitute a failure to pay according to the terms of this Agreement. Consultant shall not
discontinue Work as a result of such withholding. Consultant shall have an immediate
right to appeal to the City Manager or designee with respect to such disputed sums.
Consultant shall be entitled to receive interest on any withheld sums at the rate of return
that City earned on its investments during the time period, from the date of withholding of
any amounts found to have been improperly withheld.
22. ERRORS AND OMISSIONS
In the event of errors or omissions that are due to the negligence or professional
inexperience of Consultant which result in expense to City greater than what would have
resulted if there were not errors or omissions in the Work accomplished by Consultant,
the additional design, construction and/or restoration expense shall be borne by
Consultant. Nothing in this Section is intended to limit City's rights under the law or any
other sections of this Agreement.
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23. CITY'S RIGHT TO EMPLOY OTHER CONSULTANTS
City reserves the right to employ other Consultants in connection with the Project.
24. CONFLICTS OF INTEREST
24.1 Consultant or its employees may be subject to the provisions of the
California Political Reform Act of 1974 (the "Act") and/or Government Code §§ 1090 et
seq., which (1) require such persons to disclose any financial interest that may
foreseeably be materially affected by the Work performed under this Agreement, and (2)
prohibit such persons from making, or participating in making, decisions that will
foreseeably financially affect such interest.
24.2 If subject to the Act and/or Government Code §§ 1090 et sea., Consultant
shall conform to all requirements therein. Failure to do so constitutes a material breach
and is grounds for immediate termination of this Agreement by City. Consultant shall
indemnify and hold harmless City for any and all claims for damages resulting from
Consultant's violation of this Section.
25. NOTICES
25.1 All notices, demands, requests or approvals, including any change in
mailing address, to be given under the terms of this Agreement shall be given in writing,
and conclusively shall be deemed served when delivered personally, or on the third
business day after the deposit thereof in the United States mail, postage prepaid, first-
class mail, addressed as hereinafter provided.
25.2 All notices, demands, requests or approvals from Consultant to City shall
be addressed to City at:
Attn: Revenue Manager
Finance Department — Revenue Division
City of Newport Beach
100 Civic Center Drive
PO Box 1768
Newport Beach, CA 92658
25.3 All notices, demands, requests or approvals from City to Consultant shall
be addressed to Consultant at:
Attn: Glenn Terk
LAZ Parking California, LLC
One Financial Plaza, 14th Floor
Hartford, CT 06103
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26. CLAIMS
Unless a shorter time is specified elsewhere in this Agreement, before making its
final request for payment under this Agreement, Consultant shall submit to City, in writing,
all claims for compensation under or arising out of this Agreement. Consultant's
acceptance of the final payment shall constitute a waiver of all claims for compensation
under or arising out of this Agreement except those previously made in writing and
identified by Consultant in writing as unsettled at the time of its final request for payment.
Consultant and City expressly agree that in addition to any claims filing requirements set
forth in the Agreement, Consultant shall be required to file any claim Consultant may have
against City in strict conformance with the Government Claims Act (Government Code
sections 900 et seq.).
27. TERMINATION
27.1 In the event that either party fails or refuses to perform any of the provisions
of this Agreement at the time and in the manner required, that party shall be deemed in
default in the performance of this Agreement. If such default is not cured within a period
of two (2) calendar days, or if more than two (2) calendar days are reasonably required
to cure the default and the defaulting party fails to give adequate assurance of due
performance within two (2) calendar days after receipt of written notice of default,
specifying the nature of such default and the steps necessary to cure such default, and
thereafter diligently take steps to cure the default, the non -defaulting party may terminate
the Agreement forthwith by giving to the defaulting party written notice thereof.
27.2 Notwithstanding the above provisions, City shall have the right, at its sole
and absolute discretion and without cause, of terminating this Agreement at any time by
giving no less than seven (7) calendar days' prior written notice to Consultant. In the
event of termination under this Section, City shall pay Consultant for Services
satisfactorily performed and costs incurred up to the effective date of termination for which
Consultant has not been previously paid. On the effective date of termination, Consultant
shall deliver to City all reports, Documents and other information developed or
accumulated in the performance of this Agreement, whether in draft or final form.
28. STANDARD PROVISIONS
28.1 Recitals. City and Consultant acknowledge that the above Recitals are true
and correct and are hereby incorporated by reference into this Agreement.
28.2 Compliance with all Laws. Consultant shall, at its own cost and expense,
comply with all statutes, ordinances, regulations and requirements of all governmental
entities, including federal, state, county or municipal, whether now in force or hereinafter
enacted. In addition, all Work prepared by Consultant shall conform to applicable City,
county, state and federal laws, rules, regulations and permit requirements and be subject
to approval of the Project Administrator and City.
28.3 Waiver. A waiver by either party of any breach, of any term, covenant or
condition contained herein shall not be deemed to be a waiver of any subsequent breach
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of the same or any other term, covenant or condition contained herein, whether of the
same or a different character.
28.4 Integrated Contract. This Agreement represents the full and complete
understanding of every kind or nature whatsoever between the parties hereto, and all
preliminary negotiations and agreements of whatsoever kind or nature are merged herein.
No verbal agreement or implied covenant shall be held to vary the provisions herein.
28.5 Conflicts or Inconsistencies. In the event there are any conflicts or
inconsistencies between this Agreement and the Scope of Services or any other
attachments attached hereto, the terms of this Agreement shall govern.
28.6 Interpretation. The terms of this Agreement shall be construed in
accordance with the meaning of the language used and shall not be construed for or
against either party by reason of the authorship of the Agreement or any other rule of
construction which might otherwise apply.
28.7 Amendments. This Agreement may be modified or amended only by a
written document executed by both Consultant and City and approved as to form by the
City Attorney.
28.8 Severability. If any term or portion of this Agreement is held to be invalid,
illegal, or otherwise unenforceable by a court of competent jurisdiction, the remaining
provisions of this Agreement shall continue in full force and effect.
28.9 Controlling Law and Venue. The laws of the State of California shall govern
this Agreement and all matters relating to it and any action brought relating to this
Agreement shall be adjudicated in a court of competent jurisdiction in the County of
Orange, State of California.
28.10 Equal Opportunity Employment. Consultant represents that it is an equal
opportunity employer and it shall not discriminate against any subcontractor, employee
or applicant for employment because race, religious creed, color, national origin,
ancestry, physical handicap, medical condition, marital status, sex, sexual orientation,
age or any other impermissible basis under law.
28.11 No Attorneys' Fees. In the event of any dispute or legal action arising under
this Agreement, the prevailing party shall not be entitled to attorneys' fees.
28.12 Counterparts. This Agreement may be executed in two (2) or more
counterparts, each of which shall be deemed an original and all of which together shall
constitute one (1) and the same instrument.
[SIGNATURES ON NEXT PAGE]
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IN WITNESS WHEREOF, the parties have caused this Agreement to be executed
on the dates written below.
APPROVED AS TO FORM:
CITY ATTORNEY'S OFFICE
Date: '7/,�/L 3
By: J di CA-
(Q
a n C. Harp
Ci y Attorney
ATTEST:
Date:
Leilani I. Brown
City Clerk
CITY OF NEWPORT BEACH,
a California municipal corporation
Date:
By:
Noah Blom
Mayor
CONSULTANT: LAZ Parking California,
LLC, a Connecticut limited liability
company
Date:
By:
Michael Kuziak
Chief Operating Officer
Date:
la
John Svendblad
Senior Vice President
[END OF SIGNATURES]
Attachments: Exhibit A — Scope of Services
Exhibit B — Schedule of Billing Rates
Exhibit C — Insurance Requirements
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EXHIBIT
SCOPE OF SERVICES
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EXHIBIT A
SCOPE OF SERVICES
This scope of services is to be used as a general guide and is not intended to be a complete list of
all necessary work to manage the City's parking program. This scope of services is divided into
five (5) main sections:
A. Parking Management;
B. Revenue Collection and Counting Services;
C. Parking Enforcement;
D. Office / Operations Administration; and
E. Personnel Administration and Customer Service.
Additionally, Attachment 1, and Consultant's proposal, are attached hereto and incorporated
herein by this reference.
Section A: Parking Management
Consultant Shall perform the following duties.
1. Provide the highest level of ethical, courteous, safe and efficient parking services in a
professional manner while observing all written rules and regulations concerning work
assignments.
2. Manage and maintain City paid parking spaces.
3. Collect all parking meter revenues, daily or as otherwise directed by the City. Parking
revenues are deposited directly into the City's paid parking revenue bank account with J.P.
Morgan Chase.
4. Install, uninstall, and manage additional pay stations, and any additional parking
equipment as directed by the City.
5. Maintain installed pay stations in good working condition. Good working condition is
defined as repairing/replacing any defective pay station components within twenty-four
(24) hours of report of failure.
6. Respond to and resolve all trouble calls reported by equipment, City staff or parking
customers withing twenty-four (24) hours.
7. Ensure a minimum of two persons are present when pay station's collection door is open,
or any time cash/coin is otherwise exposed.
S. Vehicle used for collection shall be equipped with GPS vehicle tracking, security alarm and
on -board video surveillance camera.
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9. Provide an approved policy and procedure manual for customer service and pay station
maintenance which shall be approved by the City.
10. Maintain clean pay stations, including readable screens, solar panels, working keypads,
functioning credit card readers, bill validators and printers.
11. Run daily maintenance reports through pay station's online monitoring system and
address any alerts within twenty-four (24) hours.
12. Run pay station maintenance current alerts report on a daily basis to check all alerts
including but not limited to low paper, no communication, coin and bill acceptor jams, and
credit card reader status. The response time for these alerts should be no more than
twenty-four (24) hours, but preferably within the same day. A log shall be provided
monthly to the City.
13. Provide a schedule of regular maintenance on pay stations to the City on a monthly basis.
14. Provide a monthly report documenting all pay stations cleaned, repaired, parts installed
and removed.
15. Service pay stations within twenty-four (24) hours of knowledge of faulty readings or
mechanical problems.
16. Keep a log of complaints and pay station malfunctions. The log will note the date, pay
station number, location, problem, name of person calling, nature of the problem, date
issue was corrected, resolution of reported issue, and initials of the person who made the
correction.
17. Provide non -electronic signage and related items to alert the public to the location and
use of the spaces, pay stations, and payment options.
18. Maintain parking signs in good condition, free from graffiti, stickers and replace faded
signs as needed within 48 hours.
19. Provide, maintain, install and replace parking signage and related items to alert the public
to the location and use of parking equipment, spaces and requirements. Bill the City for
signage, parts, installation, etc. without markup over actual purchase price. Submit the
original purchase order, invoice, and shipping documents with the billing to the City on a
monthly basis.
20. Maintain a log of every time the pay station maintenance door and collection doors are
opened. Log should detail person who opened door, purpose of opening door and date
door was opened.
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21. Provide the highest level of ethical, courteous, safe and efficient parking services in a
professional manner, including sufficient staff to provide customer service at the City
parking lots during peak season (May 1 through September 30).
22. Provide a personnel staffing plan, with assignment of duties.
23. Provide a staff person to answer complaint and other calls from 8:00 a.m. to 5:00 p.m.,
seven days per week. Complaints must be responded to within twenty-four (24) hours
after receipt of complaint.
24. Maintain office space within the City's physical boundaries that will serve as an office and
be open to the public during the business hours of 8:00 a.m. to 5:00 p.m, Monday through
Friday.
25. Provide accurate and timely reports detailing daily, monthly, and annual revenues
collected by parking zone, including mobile payment revenues.
26. Provide real-time monitoring of collection and maintenance staff as well as vehicles used
in the performance of their duties.
27. Track number of unique parking transactions by parking location or zone on a daily,
monthly and annual basis.
28. Notify the City in writing within twenty-four (24) hours of any lost, stolen, unaccounted
for or damaged equipment.
29. Remove, transport, store and reinstall pay stations and manage additional parking
equipment as instructed by the City at no additional cost to the City.
30. Purchase any new equipment upon agreement by City. Extend any trade discounts to the
City, and which costs shall be considered a pass -through expense.
31. Change pay station batteries, coin validators, card readers, lens covers, and any other
meter or pay station parts as necessary.
32. Recharge pay station batteries.
33. Replace pay station parts and mechanisms.
34. Ship parts and mechanisms to manufacturer for repairs and receive and store repaired
parts and units.
35. Replace or repair pay stations housings, doors, locks and any other related hardware as
necessary.
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36. Clean pay stations of dust, sand, debris, soot, grime, graffiti, stickers, and spray paint to
name a few, but not intended to be all-inclusive. Install and replace decals as necessary,
including but not limited to, pay station number decals, mobile payment decals, parking
rate decals.
37. Establish a cleaning frequency by zone and provide said schedule to City on a monthly
basis.
38. Ensure pay station LCD screens and glass are clear and free of graffiti and stickers so that
prompts on screen are clearly legible.
39. Lubricate all pay station locks at least twice a year.
40. Implement and perform regular preventative maintenance on pay stations on a schedule.
Preventative maintenance schedule and log of performed maintenance to be provided to
the City on a monthly basis.
41. Ensure all pay stations are equipped with an adequate amount of receipt paper at all
times. Pay stations and solar panels shall be wiped clean from any debris whenever
revenue is collected from the machine.
42. Stock and maintain a spare parts inventory necessary to operate, repair and service
meters and pay stations, including collection keys, locks, tools, and installation hardware.
Maintain a sufficient stock of surplus inventory to meet the repair/replace turnaround
times of this Agreement. Bill the City for the direct cost of parts purchased without markup
over the actual purchase price. Submit the original purchase order, invoice and shipping
documents with the billing on a monthly basis. City staff may conduct inventory counts.
43. Ensure correct parking rates are programmed and active for peak season, non -peak
season, and holidays.
44. Assist in the creation and implementation of parking marketing programs.
SECTION B: Revenue Collection and Counting Services
Consultant shall perform the following duties.
1. Change out all locks on the office/ collection space rented. Update the combination to the
vault safe, obtain new pay station BOSS keys, and reprogram pay station collection keys.
2. Contract an armored transport service for the term of this Agreement. The armored
transport services shall pick up a minimum of five (5) days per week on Monday through
Friday (bank holidays excluded). Parking revenue deposits should appear in the City bank
account within forty-eight (48) hours of pay station collection.
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3. Procure an office space within the City limits that includes a secure money counting
facility. The office and facility shall be equipped with a video surveillance camera and
security alarm system. The indoor/outdoor video surveillance camera features shall
include night vision and video footage retention of a minimum of ninety (90) days.
Cameras shall be placed in all workspaces and shall record and retain footage of money
counting operations at all times. The monitoring system controls shall be placed in the
manager's office.
4. Perform all counting operations under camera surveillance. The City shall have access to
live view of such surveillance. The consultant will keep an electronic copy of all recordings
for a minimum of ninety (90) days. These recordings shall be made available to the City
within one business day of the City request.
5. Ensure collectors, crew leaders, and/or supervisors never carry tools of any kind when
performing collection duties. Knives, scissors, and wire cutters are included in the
definition of tools.
6. Ensure all pay stations are equipped with an adequate amount of receipt paper at all
times. Pay stations and solar panels shall be wiped clean from any debris whenever
revenue is collected from the machine.
7. Ensure pay station coin canisters and cash boxes shall not be used as storage for anything
other than coin/currency deposited in the pay stations.
8. Replace City owned equipment damaged or stolen while performing collection services,
which shall be considered a pass -through expense for Consultant unless due to
Consultant's own willful misconduct, recklessness, or negligence. Replacement shall occur
within ten (10) calendar days of the incident, but no longer than thirty (30) calendar days.
9. Assume responsibility for maintaining, repairing and caring for equipment issued by the
City for the performance of Consultant's duties. The coin sorter and currency counter will
be provided by the City, and will be maintained in good operational condition including
calibration testing and maintenance at Consultant's expense, subject to such cost being a
pass -through expense. The Consultant shall maintain a complete and orderly inventory
list of all equipment provided by the City. All equipment issued by the City is subject to
inspection at any time without notice.
10. Collect pay station revenue on routes and schedules to be jointly established. Upon
contract award, the Consultant shall develop and submit a parking revenue collection plan
and maps to the City for review and approval. The schedule will ensure that no pay station
cash or coin box is filled above eight -five (85%) percent of its capacity by volume and
collections are on a consistent, but varied schedule.
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11. Perform pay station collections daily, Monday through Friday. Weekend collections as
needed determined by the 85% capacity rule. The City reserves the right to require the
Consultant to collect from City pay stations on City -observed holidays and weekend, if
necessary.
12. Collect every pay station at least once every week.
13. Ensure all collectors are aware and knowledgeable of the routes assigned for collection
and that the collectors collect the route in sequence and completely. Each collector shall
collect from all pay stations on each daily assigned route and zone, and must not be
allowed to cross zones.
14. Program collection keys to only open pay stations on current day's assigned collection
route. Collection keys may not be programmed by collectors.
15. Ensure pay station cash and coin boxes are only opened in the counting facility.
16. Ensure when open collection system pay stations are collected, or any time cash / coin is
otherwise exposed, a minimum of two persons shall be present. Collection crew shall
consist of one crew leader and one collector. The Consultant shall create a varied
collection schedule so that the collection crew is not collecting the same zones at the same
times on the same day. Supervisors will inform collectors of their assigned routes the day
before the morning of their shift.
17. Ensure only one pay station is opened at a time. The Consultant will ensure that collection
crew leader maintains logs of which cash boxes were inserted and collected from which
pay station. The control log shall, at a minimum, contain the following information:
a. Collection date;
b. Collection time;
c. Pay station location ID;
d. Collected cash box ID;
e. Empty cash box ID;
f. Collection route;
g. Collector's signature; and
h. Crew leader's signature.
18. Transport all coin and cash collected in the enclosed and secured collection van only.
19. Deliver collected pay station revenue the same day they are collected to the
office/collection space in enough time to allow for coin and currency counting and
armored car pick-up of proceeds within the same day.
20. Ensure Project Manager or designee is present and monitors the opening of locked cash
and coin boxes, counting, and sorting coins collected. Random supervision by City
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employees may occur. All coins collected will be counted by denomination and zone using
a coin -sorting machine. The coin sorter software will record the coin denomination totals
in the computer memory. A paper copy of the transaction shall be retained as a backup to
the electronic records.
21. Bag all counted coin and currency, and deposit slip in a securely sealed, tamper proof,
bank deposit bag. Daily collections will be logged in a legible manner, one log per deposit
bag. The minimum information to be logged is:
a. Location/Zone;
b. Cash amount collected per zone;
c. Coin amount by denomination per zone;
d. Difference / Variance;
e. Total deposit;
f. Deposit bag serial number(s);
g. Printed names of supervisor and collector processing the funds; and
h. Collector name printed.
22. Maintain copies of all bank deposit slips with deposit bag serial number written on it.
23. Log daily armored car pickups with the following minimum information:
a. Log Deposit bag by unique serial numbers placed in safe to be collected;
b. Date collected
c. Vault Location/ Destination
d. Collector printed name, signature and date;
e. Armored car driver printed name, signature and date; and
f. Management printed name, signature and date.
24. Ensure all monies collected are deposited into a restricted account(s) authorized by the
City. The restricted account(s) shall allow Consultant to make deposits, but only the City
may withdraw funds from the restricted account(s). Deposits shall be made to specific
revenue account(s) as established by the City in order to property reflect all collection
areas, particularly tidelands.
25. Provide accurate and timely monthly reports detailing revenues collected by parking zone,
including mobile payments and pre -paid revenues. Reports will be submitted by the eight
(811) day of the following month.
26. Refunding the City for any cash/coin deposit bank shortage in excess of $5. The City has
the discretion to either deduct from the base payment or invoice Consultant.
27. Explain to City monthly when a delay in armored car pickups occurs, or if overtime charges
are incurred describing any conditions it alleges will excuse its performance; Federal
Holidays excluded.
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28. Provide a comprehensive staff policy and procedures manual and staff training related to
collections.
Section C: Parking Enforcement
C.1 General Parking Enforcement
Consultant shall perform the following duties
1. Enforce parking regulations related to the parking within areas established by the City.
Enforcement activities shall include electronic ticketing and the use of License Plate
Recognition ("LPR") equipment and vehicles.
2. Provide and maintain the vehicles and other enforcement related equipment in good
working condition. City currently owns two sets of LPR equipment, and will work with
Consultant to determine, at City's option: 1) if that equipment will continued to be used;
2) if City will purchase new equipment; or 3) if Consultant shall purchase the equipment
and pass the cost to City.
3. Provide enforcement staff for all hours of operation. The Balboa Pier lot is open twenty-
four (24) hours. Corona del Mar lot's operating hours are 6:00 a.m. to 10:00 p.m. Marina
Park and most other paid parking areas operating hours are from 8:00 a.m. to 6:00 p.m.
Hours of operation are subject to change at any time.
4. Provide enforcement staff year round, seven (7) days per week, with increased staff during
peak season (May 1—September 30). Overnight enforcement from 10:00 p.m. to 6:00 am.
at least five nights a week (30 — 40 hours per week) during peak season, and at least three
nights a week (15 — 20 hours per week) during off-peak season (October 1 — April 30).
Overnight enforcement includes but is not limited to Balboa Pier Lot, Marina Park lot,
Residential Preferential Parking Permit zone, and various other violations such as red curb
and posted no parking/stopping.
5. Provide additional parking enforcement at the direction of the City's Police Department
Parking Control Supervisor in current and future non -paid parking areas of the City. This
may include, but is not limited to, parking time limits, residential zone permits, vehicle
restrictions on public piers and plazas, oversized vehicle restrictions, manner of parking
restrictions, curb markings, bus zones, overnight parking, and other sign compliance
restrictions.
6. Enforce parking regulations in compliance with California Vehicle Code and with City's
Municipal Code.
7. In addition to the above, provide enforcement in parking areas as requested by the City.
8. Suspend or emphasize enforcement along certain roads or areas, as requested by the City.
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9. Provide additional parking enforcement at the direction of the City.
10. Establish and provide designated patrol routes for enforcement officers. Rotate staff
assigned to patrol routes as well as times of day enforced to ensure optimal compliance.
11. Provide equipment as required to fulfill Consultant's obligations under this Agreement
with the exception of City provided equipment outlined in Attachment 1.
12. Maintain GPS real-time tracking devices on the enforcement vehicles and ticketing devices
and installing future upgrades to vehicles and equipment as requested by the City, which
costs shall be considered a pass -through expense. Provide the City real-time monitoring
of enforcement staff as well as the vehicles used in the performance of their duties.
13. Maintain radio or cell phone contact at all times with supervisors and field personnel to
ensure appropriate oversight of parking enforcement and parking lot activities.
14. Purchase all materials required to issue parking citations, such as ticket paper and
preprinted envelopes, which costs shall be considered a pass -through expense.
15. Respond to any public complaint within twenty-four (24) hours after receipt of the
complaint. Maintain accurate records of all citizen complaints, the resolution, and the
action taken to contact the complainant.
16. Provide accurate and timely daily, monthly, and annual activity reports by officer, zone,
route and violation type. Monthly reports will be submitted by the eighth (8t') day of the
following month.
17. Employ persons who are fully trained, competent, and qualified with the experience
necessary to provide enforcement duties.
18. Provide staff training on parking citation issuance, California Vehicle Code requirements,
photo taking techniques, customer service, and City parking municipal code regulations
and parking permit policies.
19. Ensure employees serve the public with the highest level of ethical, courteous, safe and
efficient parking enforcement services in a professional manner and observe all written
rule and regulations concerning work assignments.
20. Ensure that all enforcement personnel wear City -approved uniforms, required safety gear
and be properly groomed while on duty.
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21. Report all non-functioning equipment immediately to the parking management
supervisor.
22. Provide all cameras, bicycles, and other equipment required to fulfill the obligations under
this Agreement.
23. Safeguard equipment, materials and vehicles against employee negligence, theft and
vandalism.
24. Attend all Superior Court parking hearings and provide requested oral and written
statements. Enforcement staff will attend second level appeal hearings as requested by
City staff and provide requested oral and written statements.
25. Assist the City in its efforts to inform the public about parking, including, but not limited
to attending meetings of the City Council, Chamber of Commerce, Business Districts, and
Homeowners Associations.
26. Acknowledge Consultant shall not be entitled to any compensation for any citation,
including appealed citations.
C.2 Parking Enforcement Staff
Consultant shall perform the following duties.
1. Defer to City in any customer service matters and receive any customer service training as
the City may require.
2. Employ person who are fully trained, competent, and qualified with the experience
necessary to provide enforcement duties.
3. Ensure employees serve the public with the highest level of ethical, courteous, safe, and
efficient parking enforcement services in a professional manner and observe all written
rules and regulations concerning work assignments.
4. Ensure enforcement staff shall:
a. Recognize and understand all parking permits issued by the City;
b. Report all non-functioning equipment, which includes but is not limited to pay
stations, to Project Manager immediately;
c. Report all obstructions, sign damage, poor curb markings and paint to supervisors;
d. Pay attention to all alerts provided by ticket issuing device;
e. Explain appeals process to anyone disputing parking citations;
f. Provide requested oral and written statements as needed for appeals;
g. Attend all court hearings;
h. Wear City -approved uniforms and be properly groomed while on duty;
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i. Safeguard all equipment, materials, and vehicles against negligence, theft, and
vandalism;
j. Take all breaks out of view of the public;
k. Report to City Police Dispatch any suspicious vehicles or activity; and
I. Maintain a log of pay station complaints/malfunctions. The log will note the date,
pay station number, location, problem, name of person calling, the nature of the
problem, date of correction and person who made correction. Log shall be
submitted monthly to the City.
C.3 Parking Lot Ambassadors
Consultant shall perform the following duties.
Ensure continuous attendance of a parking ambassador at each of the Marina Park, Corona del
Mar, and Balboa Pier lots during the peak season or special events as directed by the City. Peak
season is May 1 through September 30 every year. Special events include but are not limited to
the Christmas Boat Parade, which is held every December. During peak season, parking lot
ambassadors are expected to be in the lots from 8:00 a.m. to 5:00 p.m., seven (7) days a week at
Marina Park, and Balboa Pier lot, and 8:00 a.m, to 7:00 p.m. at the Corona del Mar lot.
Ambassadors shall assist customers with making payments, giving directions, traffic control,
documenting complaints and referring those complaints to supervisors, and generally being
helpful to the public. The Ambassador is also responsible for enforcement in those lots including
displaying the necessary signage, cones and related items to direct traffic and/or alert the public
when parking lots are full. The building at the entrance of the Corona del Mar parking lot may be
used as a storage and for employee breaks, but shall be kept clean and orderly. A pop-up canopy
may be used for employees at the entrance of the Balboa Pier lot during peak season if needed.
C.4 LPR Vehicle
Consultant shall perform the following duties.
Ensure the use of vehicles equipped with LPR. Consultant shall ensure each LPR vehicle in
operation a minimum of eight (8) hours each day (total of sixteen (16) hours per day), seven (7)
days per week, with the exception of days when repairs or scheduled maintenance is required.
Scheduled maintenance and repairs will be conducted by City staff at the City Yard as directed by
City Staff. Real-time GPS tracking of LPR vehicles shall be provided to the City.
CS Enforcement Equipment
Consultant shall perform the following duties.
1. Provide equipment as required to fulfill the Consultant's obligations under this Agreement
with the exception of City provided equipment outlined in Attachment 1.
2. Safeguard equipment, materials, and vehicles against employee negligence, theft, and
vandalism.
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3. Maintain LPR vehicles and all other enforcement -related equipment in clean, good,
working condition. This includes performing scheduled maintenance on all vehicles.
Section D: Office / Operations Administration
Consultant shall perform the following duties.
1. Maintain office space within the City's physical boundaries that will serve as an office for
Consultant's staff and be open to the public during business hours 8:00 a.m. to 5:00 p.m.,
Monday through Friday. One person should be available to the public at all times. This
office space may be closed during City -observed holidays, a list of which may be requested
by Consultant.
Z. Provide a staff person to answer the office phone from 8:00 a.m. to 5:00 p.m., seven (7)
days per week. All calls should be answered within four (4) rings. After hours and holiday
calls will roll over to the manager, supervisor's phone, or call center.
3. Provide smartphones, at a minimum, one (1) phone per collector, supervisor,
maintenance lead and manager. The phone must have a GPS receiver and support
software allowing the City to track and recover the device as needed.
4. Change procedures as necessary to conform to revisions in state law, the NBMC, and the
City's resolutions, parking regulations, policies or initiatives.
5. Consult with the City, as requested, regarding the Project.
6. Assist in maintaining and expanding the Project, if desired by the City, including working
with businesses, neighborhood groups, and other organizations as needed.
7. Remain knowledgeable on emerging developments in the parking technology field and
make recommendations to the City to increase operational efficiencies, maximize
revenues and reduce costs.
8. Maintain current inventory of records and provide an accounting of all equipment,
material and supplies.
9. Safeguard vehicles, equipment, and materials against Consultant employee negligence,
theft and vandalism.
10. Purchase all materials necessary to carry out all operational functions. These include, but
are not limited to, uniforms, office equipment and supplies. Follow approved
procurement policies.
11. Determine when equipment is necessary for the Services under this Agreement, and
submit in writing a request for the equipment no less than thirty (30) days in advance.
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City shall review the written request and may, in City's sole discretion, purchase outright,
finance the requested equipment, request Consultant to purchase the requested
equipment, or reject Consultant's request for such other equipment. The parties have a
goal of ninety-nine (99%) percent operability for all equipment in use.
12. In the event the City requests Consultant to purchase any equipment to be installed in
connection with this Agreement, City shall reimburse Consultant for the total cost of the
procurement and installation of such equipment within thirty (30) days after the City's
approval of Consultant's statement showing the description and cost of each item, which
shall be charged at Consultant's direct cost without any additional mark up, finance
charge, interest charge, or other carrying charge to City or paid parking user.
13. Maintain an inventory log of existing equipment. Any new equipment purchased during
the term of this Agreement shall be added to inventory. New and existing inventory
should be tracked and log shall be provided to the Project Administrator monthly.
14. Acknowledge any equipment, material and supplies furnished by the City or purchased by
Consultant and reimbursed by the City are property of the City and will not be used for
any purpose other than the performance of services for the City.
15. Provide reports, logs, and schedules monthly as requested throughout the Scope of
Services as well as other reports requested by City on management, operations, facility
conditionals and other issues as they arise.
16. Providing annual revenue and expenditure reports in a form to be provided by the City.
17. Assist with parking -related revenue projections during the annual budget process as well
as sporadically throughout the year as requested.
18. Ensure proper accountability and internal control of monies collected by Consultant.
19. Should any monies collected by Consultant be lost, stolen, unaccounted for or otherwise
removed without the authorization of the City from the custody and control of Consultant
prior to their deposit in the City's approved bank account(s), Consultant shall deposit in
said amount a like sum of money within ninety-six (96) hours of such loss, theft or removal.
Should said loss, theft or removal be insured or otherwise secured by Consultant, any
payments made to the City on account thereof shall, if appropriate, be reimbursed to
Consultant. Consultant will be liable for al loss/mismanagement of funds.
20. Accumulate data on the number of automobiles and visitors that enter the Corona del
Mar State Beach on a monthly and annual basis, consistent with the Operating Agreement
for the Corona del Mar State Beach by and between the State of California and the city,
dated August 1, 1999, as well as any other reports as requested by other government
agencies for any other parking areas.
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21. Provide the following by the eighth (811) day of the month to assist in the completion of
the City bank reconciliation process:
a. Credit Card transaction reports;
b. Cash revenue by parking zone;
c. Credit card revenue by parking zone;
d. Mobile payment revenue by parking zone and mobile payment provider;
e. Pre -paid revenue by parking zone; and
f. Log of daily cash counts by parking zone that reconciles deposit slips submitted to
bank.
22. Provide the following, as requested by the City:
a. Bank deposit slips and cash/coin counting supporting documentation;
b. Detailed cash receipts and disbursement records;
c. Traffic flow and parking lot utilization reports; and
d. Any and all reports generated from the automated parking management system.
Section E: Personnel Administration and Customer Service
E.1: Personnel Administration
Consultant shall perform the following duties.
1. Demonstrate high ethical standards of conduct and observe all written rules and
regulations concerning work assignments.
2. Have either the Project Manager or Assistant Manager on Duty during all hours of
operation, including weekends and City -observed holidays.
3. Maintain radio contact at all times with supervisors and field personnel to ensure
appropriate oversight of parking management and enforcement activities.
4. Ensure that all enforcement, pay station maintenance, and revenue collection personnel
wear City -approved uniforms and be properly groomed while on duty. The uniform must
display an approved insignia that clearly identifies the wearer as being responsible for
enforcing parking violations, managing parking facilities or servicing parking equipment.
The uniform will also have a clearly visible and readable nametag that must be worn at all
times. All other employees of Consultant providing Services shall at all times be clearly
identifiable by uniform, name badges, name tags, or identification cards.
5. Employ persons who are fully trained, competent and qualified with the skills and
experience necessary to provide the Services during the term of this Agreement.
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6. Hire, train and supervise its staff members. Consultant staff members employed by the
consultant and assigned to provide parking services are employees of the Consultant and
shall not be considered employees of the City for any purpose.
7. Assure that its employees shall serve the public in a courteous, helpful and impartial
manner. Correction of any inappropriate behavior or language shall be the responsibility
of the Consultant.
8. Respond to any public complaint within twenty-four (24) hours after receipt of the
complaint. In the event a report is received alleging an employee of the Consultant was
discourteous, belligerent, profane or in any way intimidating, either physically or verbally,
Consultant will submit a written report to the Project Administrator within three (3) days
of Consultant's receipt of the report, outlining the complete details of the incident. The
report shall include the nature of the incident, time, date, location, name, address and
telephone number of the person making the allegation. The report will also include the
name and title of the employee and the nature of the disciplinary action taken, if any.
9. Provide thorough training for enforcement and other personnel, including general
information and directions to assist customers visiting the City.
10. Provide all enforcement personnel with an adequate supply of materials regarding City
services and City attractions, sites, and events for distribution to citizens requesting such
information.
11. Take adequate steps to ensure the safety and security of all personnel and property.
Consultant shall provide all training and employ all responsible safety precautions and
devices in connection with providing the services. Consultant shall supply all employees
deployed in the field with the telephone number of the City's Police Department.
E2: Customer Service
Consultant shall perform the following duties.
1. Respond in accordance with the City's principles on customer service to public inquiries.
Consultant shall provide a high level of customer service by employing friendly, helpful,
customer -oriented personnel.
2. Assist the City in its efforts to inform the public about the Project, including, but not
limited to, attending meetings of the City Council, Chamber of Commerce, Business
Improvement Districts, and Homeowners Associations.
3. Keep an accurate record of all citizens' complaints, their resolutions, and the action taken
to contact the complainant. All such records shall be submitted to the Project
Administrator monthly and retained during the term of this Agreement.
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4. Process credit card refunds and parking overpayments and disputed transactions for pay
stations and maintain documentation supporting the refund.
5. Direct persons to the City's appeal requirements.
6. Provide the review and/or hearing officer with all background materials pertinent to the
appeal.
7. Attend all appeal hearings and provide requested written and oral testimony.
S. Satisfy any court or City -imposed requirements should an appeal go to Superior Court.
9. Acknowledge Consultant shall not be entitled to any compensation for any citation,
including citations that are appealed.
City shall be responsible for the following:
1. Hiring of the independent review and hearing officers and directly paying the costs for the
review and hearing officers, without regard to the decision rendered by the review or
hearing officers; and
2. Retaining and safekeeping of records of the appeal hearings.
Optional Services
City may request in writing the Consultant provide additional services at the City's expense, with
a reasonable additional remittance to the Consultant for the profit and overhead, as agreed by
the parties.
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Attachment A1- page 1
Asset
Qty
Desks and Chairs (2)
2
Lateral File
1
Drop Safe
1
Phones-(7) Turbo Pro Datamax Enforcement
7
Bicycles-(5) Trek 3500 /Total=6
6
Panniers -Waterproof - qty=3
3
Rack -Rear
3
Curb Sign - Windmaster-Marina Park
1
Podium Cover -Marina Park
1
Table-Modway field 47" dining table
1
Cart (1) 8-in-1 multi -cart 44" height
1
Lamp - Black Architect desk
1
Television-(1) 32" Flat LED
1
Stubby ratchet multi -bit driver
1
Pay Station Collector Keys
3
Multi -Key Programmer
1
Canopy weights
1
Canopy 1Ox10
1
Canopy Side Panel
1
Chairs (2) Carder
2
Chairs (3) Turcotte
3
Desks (2) Mocha Cherry
2
Dry erase board - 3'x4'
1
Monitors (4) for alarm system
4
Bicycle
4
Bike Helmets
4
Jetsort cash counter -tray, cable, printer
1
Hose-6 foot -w/ pressure washer
1
Umbrella -Aluminum frame with cover
1
Cork board (1) - 70x47
1
Cork board 3x2-(1)in office (1)at CDM
2
Duster (1) Electric Datavac ED500
1
Duster (1)Electronic SPLS
1
Floor fan (1) 20"
1
Headset-Plantranics
1
Keurig
1
Key box (1) 30 hook
1
Key box w/ digital lock (1) 50 hook
1
Key cabinet (1) (30 keys) 4-wheel combo
1
Key cabinet (1) (49 keys)
1
Key safe (1) Lock style
i
Key storage (1)Master lock
1
Labeler (1) Brother PT-D210
1
Router-(1) Linksys - EA9200 AC3200
1
Shelf Unit 5-shelf steel
1
LAZ Parking California, LLC
Page A-18
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Attachment Al - page 2
Asset
Qty
Shredder
1
Alarm-HDMI Splitter/DVR Replacement
1
camera system w/ extended warranty
i
CCTV Security Camera system
1
Charging pads-(3) Wireless
3
Computer -Desktop (1)Lenovo &Monitor for Balbo
1
Laptop -Samsung Chromebook-Maint Laptop
1
Monitor (1) 21,5"
1
Printer (1) Epson WorkForce ET-3570 multi-functio
1
Wi-Fi Adapters (2)
2
Luke If
140
Luke Cosmo
2
phones-Speaker(1) ATT 2-line
1
phones -Speaker (2) two-line
2
Fire extinguisher (2) ABC
2
Fire extinguishers (5) Auto marine
5
White plastic A -Frame signs
8
Battery charger for ext dual-C-5A 120V
1
Battery charger for ext dual-C-5A 120V
1
Blue Power Inverter
1
Bolt cutter-24"
1
Compact Battery & Charger Kit-Ryobi
1
Data Vac/1 Pro Metro -Portable Vac with Accessone
1
Deep socket sets-(2)
2
drill bit set-Ares-33 piece security
1
drill bit set-Ryobi 21 pc Titanium
1
drill bit set-Ryobi titanium 17 pc
1
drill bits-(1) Milwaukee 15/32"
1
drill bits-(3) Milwaukee 11/64" Titanium
1
drill-8 volt Ryobi
1
drill-RDG 18V
1
Driving kit-82 pc Ryobi
1
Handheld vacuum w/ accessory kit -Black & Decker
1
Husky Stubby wrench/socket set
1
Multimeter (1) digital
1
Multimeter (1) Digital
1
Multimeter(1 Digital
1
Power Scrubber-Ryobi
1
Pressure Washer
1
screwdriver set -Husky 6-pc precision
1
screwdriver set -Husky 6-pc precision
1
screwdriver set -Husky 7-pc hex metric nut
1
screwdriver set -Husky 7-pc hex nut
1
screwdriver set -Husky 7-pc precision
1
tool kit-76 pc Hdx homeowners
1
LAZ Parking California, LLC
Page A-19
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Attachment Al - page 3
Asset
Qty
Wet/Dry Vac
1
Hammer Drill - Bosch
1
Printer (1) LaserJet pro mfp Laser M227
1
Printer (1) LaserJet pro mfp Laser M227
1
Bill counter (1)
1
Bill Stacker (166)
166
Coin canister (170)
170
Coin Cart (5)
5
Ladder(1)8ft
1
Microwave (3)
3
Refrigerators (3) Mini
3
Safe, small desk size
1
Dry erase boards qty=2 - (1) AmeriPark
2
Computer (1) Dell
1
LTE Modems gty=45 - GSM internal
45
TV
4
Phones-(3) Turbo Pro Datamax Enforcement
3
Locks (4) Electronic Keypad door locks
4
Security camera system - Balboa Booth (4)
1
Security camera system - CDM (4)
1
Security camera system - Office (10)
1
Dollies (3)
3
Generator
1
Organizer
1
Power Station
1
Tire Inflator (1)
1
Tool Chest (1) rolling
1
Printer- (10) cite printers
10
LAZ Parking California, LLC
Page A-20
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Parking Management &
Parking Enforcement
Services
CITY OF NEWPORT BEACH, CA I RFP NO. 23-47 1 MARCH 29, 2023
„ACCREOI7EO
PARKING
ORGANIZATION'
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COVER LETTER
March 29, 2023
CITY OF NEWPORT BEACH, CA I RFP NO. 23-47 1 MARCH 29, 2023
ATTN: Sander Huang, Purchasing and Contracts Administrator
100 Civic Center Drive I Newport Beach, CA 92660
shuang@newportbeachca.gov
RE: NEWPORT BEACH, CA RFP NO.23-47 PARKING MANAGEMENT AND PARKING ENFORCEMENT SERVICES
Dear Sander Huang,
LAZ Parking (LAZ) is excited to present our proposal for parking management and enforcement services for the
City of Newport Beach parking system. While we have worked with coastal cities for the past 40 years, LAZ has never
been more eager to make our case for why we are best suited to serve the needs of Newport Beach than now. The
reason is simple: by combining parking management and parking enforcement services, the City of Newport Beach
creates an ideal model for us to deliver a higher level of value, bringing end -to -end excellence and proven experience to
parking management services.
The following proposal makes a compelling case for why LAZ is the ideal company to serve the City of Newport Beach
for its parking management needs. Providing exceptional service is not just something we do; it is who we are. We
trust that this has been clearly demonstrated by our past success throughout California, as well as by our vision for
what can be done in the years ahead in the area. Due to our ability to offer the best value price based on operational
economies of scale, LAZ is submitting a consolidated solution for both the parking management and parking
enforcement scope of work.
LAZ is on the cutting edge of the professional parking management systems in the U.S., and our journey began right
here in southern California. Today, we issue more than 1.5 million citations annually and manage more than 120,000
on street metered spaces through our municipal parking contracts and provide a range of parking management
services to major cities nationwide. LAZ enables our clients to dramatically lower operational costs, increase revenue,
and effectively manage their enforcement and on- and off-street parking operations through superior customer service
and technology. Our best testament to this is our past performance and success in California, most notably our
experience managing complex parking systems for the cities of Long Beach and San Francisco.
We are proud to state that we maintain local roots here in California. Our employees are members of the community,
and they feel a deep sense of partnership with the local municipalities we serve. LAZ has a seasoned, experienced, and
realistic understanding of the challenges specific to your operations. We have progressively developed methods, site
specific manuals, and policies and procedures that are designed specifically for coastal parking environments that
provide the operations with a consistent level of service during both peak and off-peak seasons. Our proposed
solution is a total turnkey package with proven and tested systems, that are supported by experienced employees
and a strong local leadership team. With decades of experience providing these same services across the U.S., we
are confident in our ability to provide a customized solution that meets the unique needs of the Newport Beach
community. We understand the importance of a well -designed and well -managed parking system, and our goal is to
make parking in Newport Beach a hassle -free and efficient process for all stakeholders.
EDtTED
jPA RKING Parking Management & Parking Enforcement Services
SPARKING Z CITY OF NEWPORT BEACH, CAI RFP NO.23-47 MARCH 29, 2023 Cover Letter
tiORGANIZATIQN�' I
10-36
This proposal outlines a mutually beneficial solution that will take into account our experience locally and with other
cities. Our proposal details the following advantages to the City of Newport Beach:
Experienced and responsive local management team with hands-on experience with all technologies in use in
Newport Beach including T2 systems, Turbo Data and Park Mobile.
• Proven program management processes and procedures to ensure meter uptime of over 95% and citation
accuracy of over 97%.
• Demonstrated successful delivery of parking enforcement, parking meter management, customer support and
associated services.
r Continuous development of our staff to cover all requirements of the RFP.
• An established solution that will deliver optimal service to meet the operational needs of today and beyond.
• LAZ Business Intelligence (131) solution to provide unique data visualization, keeping you constantly apprised of
your operations. This solution also integrates with T2 pay stations, Park Mobile and enforcement platform
providing visualization of critical data for revenue monitoring, officer productivity, expense management & more.
Our team has supported many of our company's most demanding urban parking projects particularly in coastal
environments that attract thousands of visitors and tourists each year with seasonal fluctuations, therefore, we fully
understand first-hand your operational challenges. Consequently, we focus on exploring and deploying best -in -class
solutions for our clients and that is what we hope to do for the City of Newport Beach. You have our commitment to
ensure that the City will receive our best work effort to increase the satisfaction of your team and the public you serve.
We want to support this project and we will deliver high -quality results and value to your department. We take pride in
our delivery of superior service to our clients, and we hope to develop a longstanding partnership with the City of
Newport Beach.
Sincerely,
Muhammad Mansoor, CAPP
Vice President, Municipal Operations
949 South Coast Drive, Suite 515
Costa Mesa, CA 92626
(714) 290-48541 mmansoor@lazparking.com
`7'
Robert Maroney, CAPP
Vice President, Government Services
One Financial Plaza, 14th Floor
Hartford, CT 0610
(804) 921-5019 1 rmaroneyCo)lazparking.com
^ACCREDITED Parking Management & Parking Enforcement services
PARKING LZ CITY OF NEWPORT BEACH, CAI RFP NO.23-47 i MARCH 29, 2023 Cover Letter
o+Zcar ATioh
10-37
TABLE OF CONTENTS
Parking Management and Parking
Enforcement Services
Newport Beach, California
COVERLETTER.....................................................................................................................
TABLEOF CONTENTS...........................................................................................................
STATEMENT OF QUALIFICATIONS........................................................................................
ORGANIZATIONAL INFORMATION........................................................................................
SECTION A: PARKING MANAGEMENT..................................................................................
SECTION B: PARKING ENFORCEMENT..................................................................................
ATTACHMENTS...................................................................................................................
Parking Management & Parking Enforcement Services 4
"ACCREDITED CITY OF NEWPORT BEACH, CAI RFP NO. 23-47 1 MARCH 29, 2023 Table of Contents
SPARKING LM
RORCIAN17ATfOW
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STATEMENT OF QUALIFICATIONS
A statement not to exceed two (2) pages in length shall summarize key elements of the proposal and highlight your
firm's qualifications as they relate to this project and these services requested. The Statement of Qualifications
should demonstrate to the City that you possess the experience and qualifications to provide the services requested.
As summarized here, the City of Newport Beach will receive reliable, sustainable and
innovative parking management services by partnering with LAZ Parking. Our ready-made
approach has been proven through decades of similar service and national success since
1981.
Parking Management & Parking Enforcement Services
-ACCREDITED CITY OF NEWPORT BEACH, CA I RFP N0. 23-47 I MARCH 29, 2023 STATEMENT OF 5
IiAARKING LM
RORGANIZATIONV -
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Amid the most persistent economic slowdown in decades, cities face enormous pressure to deliver services
without increasing expenses or capital investment while keeping pace with best
practices and new innovations.
Since Newport Beach can benefit from selecting a single vendor that can
supply both the parking management and parking enforcement services
together, our proposal is designed to bundle these services into one
Qualifications - Unmatched
contract and a single annual fee per year. In doing such, LAZ Parking (LAZ)
municipal parking management and
can deliver the scope of services outlined in the RFP while passing along
enforcement experience. We issue
cost savings from the economies of scale derived from shared resources,
approximately 1.5 million citations
processes, procedures and best practices.
annually with less than 3% dismissal
The following proposal demonstrates why LAZ is the ideal company to
rate and manage over 120,000
serve the City of Newport Beach for its parking management and parking
street metered spaces nationwide
enforcement needs. Providing exceptional service is not just something we
CA Specific Knowledge — Proven
do; it is who we are. We trust that this has been clearly demonstrated by
track record with comparable
our past success throughout California, as well as by our vision for what
contracts throughout CA and
can be done in the years ahead in the area. Our Government Services
nationwide with a 100% contract
Division offers our customers turnkey parking management solutions that
renewal rate
are designed to provide consistency in operations to improve the quality of
Analytics, Innovation & Cutting
life in the communities we serve, with reliable and cost-effective service -led
Edge Technologies — We offer Data
program management. LAZ has a seasoned, experienced, and realistic
Visualization Tools and Dashboards
understanding of the challenges specific to your operations, especially in a
to monitor KPIs and Program
coastal environment with seasonal spikes in parking demand and growing
Performance Metrics. GPS enabled
citizen needs. We take pride in our delivery of superior customer service
officer tracking, Maximize use of
through a balanced and citizen centric approach focused on improving
LPR, Electronic Reporting Systems,
compliance. We hope to develop a longstanding partnership with the City
Service Levels Measurement
where we will align our project goals with your department's parking
Best in Class Processes —Creative
objectives to deliver high -quality results and value for you.
Deployment Strategies, Route
Understanding of the City's Intent. and Objectives. We recognize that
Optimization, Initial & Ongoing
Newport Beach is the pre-eminent City and is without a doubt the cultural
Certified Training, Strict SOPS,
Community Outreach Programs &
center of Orange County. Newport Beach offers residents and tourists
Stakeholder Management
unlimited things to do and a sophisticated and aspirational lifestyle. As a
Regional &National Resources —
destination beach community, Newport Beach faces unique challenges in
Dedicated Municipal Parking
managing an advanced parking system while planning for seasonal spikes
Business Segment, Financial
in tourism. We believe the intent of this RFP goes beyond the day-to-day
Stability, Support Services, Audit &
activities of parking management and includes a much larger picture:
Transparency
selection of an experienced partner to bring innovation and industry best
practices to shape the future of Newport Beach's parking program. We have prepared this proposal with special
attention to controlling cost, optimizing meter operations, providing efficient
enforcement, establishing the highest
level of customer service and experience to the public, and ensuring a seamless implementation without any
service interruptions. Furthermore, City's desire is to provide a focused approach to parking enforcement to
improve compliance and better response time for calls for service to ensure citizen and tourist satisfaction. To
achieve this goal, you need stability and consistency in parking enforcement
activities so the needs of the City, the
citizens and visitors can be addressed in a timely manner. This is the only way to manage a comprehensive parking
program.
Our Qualifications to Achieve the City's Objectives. We have a strong track record of collaborating with our clients,
bringing innovation and professionalism to each client we serve. As a company at the forefront of parking systems,
LAZ exceeds the minimum qualifications required to support this project. We offer the City of Newport Beach a
broad range of parking experience and the proven success we have achieved in managing contracts for other major
municipalities. Our longstanding relationships with major cities across North America with a 100% contract
renewal rate is a testament to our commitment to our clients. Our experience in parking management and parking
enforcement services is unmatched, more specifically, our footprint in CA. Collectively, across the United States,
LAZ leads the privatized parking industry by managing over 120,000 on street metered spaces and by issuing over
1.5 million on -street tickets_per year — more than any other contractor in privatized municipal operations. Our
,,�ACCRED3TED Parking Management & Parking Enforcement Services
1PARKING LIM CITY OF NEWPORT BEACH, CA I RFP NO. 23-47 I MARCH 29, 2023 STATEMENT OF 6
ORGANIZATION-
10-40
knowledge of local parking industry trends comes from over 30 years of working with city governments across the
United States. As a full -service parking management company, we understand the benefits of a well -managed
enforcement program and consistent execution of parking enforcement. We have been an effective, committed,
and dedicated partner in the overall success of our customers. LAZ has transitioned multiple comparable
municipal programs in the past 10 years. Within CA, we currently provide parking management for the cities of
Long Beach, West Hollywood, Inglewood, Manhattan Beach, Santa Ana, San Marcos, San Mateo, Palo Alto, Salinas,
Sausalito, San Francisco, Stockton, and San Leandro to name a few.
Our Proposed Approach. In keeping with the City of Newport Beach mission, LAZ is ideally suited to represent the
City in its efforts to facilitate effective functioning and development of the community through delivery of quality
parking management services. LAZ fully understands the challenging environment of providing on -street parking
and enforcement services year-round, in diverse and sometimes challenging conditions. Our expertise centers on
supporting large-scale municipal on -street parking operations. We possess specific processes for screening, hiring
onboarding, and training quality personnel, along with optimizing operations through use of technology and by
maintaining quality controls to meet performance and financial objectives for the cities we serve and by allowing
them to make data driven decisions.
How Our Proposed Approach Achieves City's Objectives. Our approach to achieving the City's objectives is based
on efficiency and automation_ LAZ's plan revolves around proven and tested processes for performance
measurement. Drawing on our local and national experience, our approach revolves around the following.
Management Team Made up of Seasoned Parking Professionals. To make this program a success right from the
start, we have put together a team of professionals with combined municipal parking experience of over 200 years
and hands on knowledge of managing complex parking programs. This leaves no transition risk and ensures
continuity and enhancement of operations based on specific CA experience.
We believe staff selection and training is a high priority. We employ proven methods to carefully select the most
qualified personnel, train and educate our workforce regularly, and provide them with tools needed to succeed in
ensuring they provide fair and consistent enforcement within the communities we serve.
Strict Quality Control Procedures. Our proven and field-tested Standard Operating Procedures translate into strict
Quality Control and Quality Assurance efforts. We proudly maintain our ticket accuracy performance above 97
percent and revenue reconciliation & meter uptime of over 95%. Ticket accuracy equates to fewer administrative
reviews, improved program reputation, and enhanced collection revenues. Additional benefits include improved
officer productivity, consistency in enforcement activities and quality customer service.
Technology Driven Solutions. Building upon our existing data capture and reporting methods, LAZ has invested in
automated systems with our Business Intelligence tool powered by Microsoft Bl, which enables our clients and
managers to view and measure program and employee performance in real time.
Conclusion. We love working with progressive and innovative cities and police agencies who embrace the changes
required for growth while still honoring their values. With this attitude, a partnership with LAZ can transform the
Newport Beach Parking Program into an industry leading program in a way that is manageable, sustainable,
profitable. We've done it for other cutting -edge programs locally including Long Beach, California State Parks, Los
Angeles Beaches & Harbor, San Francisco, Santa Ana, Manhattan Beach, West Hollywood, and Inglewood. If you are
ready to improve the overall citizen and visitor experience, we are ready to take you there with the implementation
of our proposed approach. This proposal outlines in more detail our approach to managing each step towards that
goal, and what you can expect along the way. But your biggest expectation should be one of success. Let's make it
happen. We want to help the City take Newport parking program to next level and put it on the map of leading
municipal parking programs in California.
ACCREDITED Parking Management & Parking Enforcement Services
aPA1iKING
rr ORGANIZATIONS" LM CITY OF NEWPORT BEACH, CA I RFP NO.23-47 MARCH 29, 2023 STATEMENT OF 7
10-41
ORGANIZATIONAL INFORMATION
Identify key personnel from your firm, including specific management personnel that would be assigned to this
Project if any. Any and all Prime Contractor and Subcontractor relationships and responsibilities must be detailed. If
you are not utilizing subcontractors, please provide a narrative confirming this. Identify the City's primary point(s) of
contact for service requests.
LAZ Parking will provide the City of Newport Beach with a broad range of experience and
proven success we have achieved in other municipal parking markets since 1981. We have a
strong track record of collaborating with our clients, bringing innovation and professionalism
to every city we serve. In this section, we have described the qualifications of the key
leadership who will be assigned to oversee and support our City of Newport Beach operation.
Each leader has years of experience managing similar municipal operations and will use this
knowledge to provide a transparent, responsive and accountable service.
Local & Regional Key Leadership
TATE MISIASZEK, CPP, CAPP — PROPOSED PROJECT MANAGER
Tate started his journey in parking with LAZ Parking in 2011. Since then, he has gained a large
amount of experience in diverse parking environments spanning a wide range of service sectors
including Municipalities, Commercial, Valet, Human Resources, Sales, Transportation and Special
Event coordination. He currently oversees a large mixed -use Municipal Portfolio comprised of mainly
coastal municipal operations. His experience includes managing the On -Street parking operations for the City of
Oceanside and City of San Marcos, specializing in parking enforcement, meter management to include collections,
maintenance and rate management. He is also responsible for the management of LAZ's contract with the
California State Beaches, multiple Healthcare portfolios, a coastal Restaurant portfolio as well as multiple
Commercial and Residential facilities. Tate has hands on experience with T2 system technology specifically with
Luke II multi space pay station technology and enforcement platform and systems supported by Turbo Data
including TicketPro and nForcer products.
Parking Management & Parking Enforcement Services
'ACCREDITED CITY OF NEWPORT BEACH, CA I RFP NO. 23-47 1 MARCH 29, 2023 ORGANIZATIONAL 8
'"PARKING LM
P ORGANIZATION`
10-42
Tate is a Certified Parking Professional (CPP) certified by the National Parking Association. In 2021, he became a
Certified Administrator of Public Parking (CAPP) certified by the International Parking and Mobility Institute (IPMI).
He currently sits on the IPMI's Planning, Design and Construction Committee. When he is not working, he spends
his time outdoors with his children, hiking, camping, and surfing. He and his family also operate a non-profit
organization in their spare time. Their focus is conservation, outreach, and education of local youth with the goal of
keeping our communities clean. He organizes monthly beach clean-ups with fun activities for youth and education
stations. He is truly passionate about sustainability and educating the future generations on the importance of
conservation and keeping our open spaces clean.
HAYLEY BLACK - PROPOSED ASSISTANT MANAGER
Hayley's experience in the parking industry is diverse. She most recently managed the City of Riverside
municipal portfolio as the Contract Manager for a nationally recognized parking operator. This portfolio
consisted of a mix of Off -Street and On -Street parking operations supported by T2 system pay stations.
As a contract manager, she was responsible for financial reporting, managing budgets, maintaining
revenue controls, and executing company policies and procedures. She has extensive experience with T2 system
technology to include but not limited to daily collections, complete maintenance, replacing internal parts such as
battery, display screen, coin receptors and chute, printers, and wiring. Most recently, she managed a municipal
portfolio with 76 Luke T2 Pay stations where she also configured the pay stations remotely. She is also well versed
in the use of the T2 backend system, Iris and is knowledgeable about pulling reports, troubleshoot systems that were
down as well as format new machines.
NICK LAPATING - REGIONAL GENERAL MANAGER
Nick Lapating has worked for LAZ Parking for 16 years. He has held a variety of positions including
Location Manager, Operations Manager, and Project Manager. His experience has been in different
markets including Los Angeles and Mile High City of Denver, Colorado. Nick is currently the General
' Manager for Orange County. He has also been involved with the start-up and organization of a diverse
set of parking operations including municipalities, hotels, restaurants, hospitals, and commercial facilities.
MUHAMMAD MANSOOR, CAPP - VP, MUNICIPAL SERVICES
A familiar name in the parking industry and to the City of Newport Beach, Muhammad serves as the
subject matter expert for LAZ Parking's Government Services Division. In his current role, he ensures
high -quality service delivery across all our municipal operations and has direct responsibility over the
decisions for all on street parking contracts throughout the U.S. During his 22-year parking career,
Muhammad has led the implementation of cutting -edge technology and helped cities develop the state of design
tools and redefine transportation practices to transform urban spaces into urban places and stands by as a subject
matter expert ready and willing to assist in this contract. He is very familiar with the uniqueness of the Newport
Beach parking operations as he was part of the management team on the very first Newport Beach parking
management contract which was awarded to Central Parking where he served as the senior contract executive in
charge of the Newport Beach parking program. Muhammad is a Certified Administrator of Public Parking (CAPP)
and received his certification in 2022.
-ACCREDITED Parking Management & Parking Enforcement services
�PA,RKING LZ CITY OF NEWPORT BEACH, CA I RFP No. 23-47 1 MARCH 29, 2023 ORGANIZATIONAL 9
10-43
JARED SVENDSEN - REGIONAL VICE PRESIDENT, SOUTHWEST
Jared Svendsen is a California native. He began working for LAZ Parking's West Coast Division in
1997 as a front-line valet while attending San Diego State University. After graduation, he went on to
work for a national real estate trust, where he gained experience in all facets of Property
Management. During his 20-year career with LAZ he has worked at all levels of management and has
been involved with the planning, implementation, and management of the region's largest operations. He currently
serves as the Vice President for the Southwest Region, which includes the San Diego, Orange County, and Arizona
markets. Jared holds a BS degree in Social Science from SDSU where he graduated summa cum laude.
KATIE MINETTE - HUMAN RESOURCES BUSINESS PARTNER, SOUTHWEST
Katie joined LAZ's Southern California HR department in 2021. In 2022 Katie was promoted to Senior
HR Business Partner for the Southwest. Prior to LAZ, Katie spent 20 years of her career in retail
supporting operations, human resources, and loss prevention. Katie's strengths lie in her ability to
build strong partnerships, through effective and consistent communication, as well as creating a
space where her team and others feel safe and effective in their roles. She understands how to leverage individual
strengths to make them the best leaders possible, as well as provide tools and training for their long-term growth
and development.
ERIC VANN - REGIONAL CONTROLLER
Eric Vann brings a high level of accuracy and procedural integrity to every parking operation, being
highly versed in both our internal controls as well as our field operational procedures. Eric has full GL
responsibility for our West Coast operations and plays a key role in our national monthly, quarterly,
and annual financial closing processes. Eric is well versed in LAZ Parking's ERP solution (EPICOR)
as well as number of other accounting software packages, performs account analysis and reconciliations and
posts journal entries as well as providing key input and experience to internal and external location budgeting,
forecasting, preparation, reporting and variance analysis.
National Support & Key Leadership
Unlike a client -vendor relationship, municipal partnerships require that the public entity and the parking operator
achieve alignment for the program to be a success. In addition to around -the -clock oversight from our California
and West Coast regional leadership teams, our Government Services division will be available to support the City of
Newport Beach throughout this contract. Please see below for biographies on these key leaders.
ROBERT MARONEY, CAPP — VP, GOVERNMENT & UNIVERSITY SERVICES
Rob joined LAZ Parking in 2015 as the Vice President of Government Services. Based in Richmond,
VA, Rob handles overseeing and supporting our rapidly expanding Government Services market,
which includes municipal agencies and public private partnerships. With over 20 years of experience,
Rob brings extensive experience in government operations, management, and consulting. He started
his career in municipal government, and during his 12{ year career with Norfolk, VA, he served as the Director of
nACCREDITED Parking Management & Parking Enforcement services 1oARKAING., �Z CITY OF NEWPORT BEACH, CAI RFP NO.23.47 I MARCH 29, 2023 ORGANIZATIONAL O
10-44
Parking. Rob was also the Director of Parking and Transportation for Virginia Commonwealth University, overseeing
the university's parking, transportation, and fleet management programs. He currently serves on the Board of
Directors for the Parking Association of the Virginias and is an active member of several national and regional
parking associations. Rob holds a Government and Fine Arts degree from the College of William & Mary and is a
Certified Administrator of Public Parking (CAPP).
PETER CHO, CAPP — SENIOR OPERATIONS MANAGER, GOVERNMENT
SERVICES
Peter joined LAZ Parking as part of the acquisition of Serco Parking Services in 2021 as the Senior
i Operations Manager. In this role, Peter provides operational support to all legacy Serco parking
programs and ensures consistency and operational compliance throughout LAZ Parking's
Government Services programs. A proven leader with over twenty-five years in the Parking Industry.
His experience includes working and transitioning complex municipal and commercial parking programs. As a
subject matter expert in Municipal On -and Off -Street Parking Operations, Peter is familiar with the latest technology
and supports our new and existing operations. His solutions driven approach has helped improve and sustain
some of our most complex operations including the City of West Hollywood, CA, City of Inglewood, CA, City of San
Francisco (SFMTA), City of San Mateo, CA, City of Santa Ana, CA. Peter is a Certified Administrator of Public
Parking (CAPP) and received his certification in 2022.
CARRIE ANN VERGE — SENIOR FINANCIAL MANAGER
Carrie Ann Verge joined LAZ Parking in 2021 as Senior Financial Manager of Government Services
providing financial oversight and compliance of our national municipal portfolio. Carrie Ann has
0 worked for over 20 years in the Transportation and Healthcare Industry supporting and managing
government, state, and local contracts. She has proven track records in price -to -win strategies, P&L
forecasting and analysis, contract compliance, and internal audit. Carrie Ann holds a Bachelor of Science from
Middle Tennessee State University (MTSU).
Point of Contact, Service Requests
NICK LAPATING, REGIONAL GENERAL MANAGER
LAZ Parking
949 South Coast Drive, Suite 515 Costa Mesa, CA 92626
Mobile. 310-864-0320 1 nlapating@lazparking.com
SEDITED
PA RKING Parking Management & Parking Enforcement Services
PARKING �z CITY OF NEWPORT BEACH, CA I RFP NO. 23-47 I MARCH 29, 2023 ORGANIZATIONAL 11
10-45
r� "
SECTION A: PARKING MANAGEMENT
SECTION A: PARKING MANAGEMENT RESPONSE FILE SHALL INCLUDE THE FOLLOWING (this section shall not
exceed twenty (20) pages)
LAZ Parking will provide the city of Newport Beach with a tailored and innovative approach to
parking management. In the following pages, we have outlined our proposed approach to
addressing the City's parking needs and how our services will provide a strategic and
efficient solution aligned to your goals.
1. A description of its paid parking system management, including staffing and administrative functions, which shall
include a yes or no indication as to the ability to meet all functional specifications contained RFP. Feet free to include
any explanatory information.
AB I LITY TO MEET
FUNCTIONAL
SPECIFICATION
FUNCTIONS
YES
NO
Manage and maintain City paid parking spaces.
✓
Collect all parking meter revenues daily or as directed by the City.
✓
Deposit parking meter revenues in City's bank account daily.
✓
Install and manage additional paystations, and other parking
equipment as instructed by the City.
Extend trade and purchase discounts to the City.
✓
Maintain installed paystations in good working condition i.e.
repair/replace any defective paystation component within twenty -
our (24) hours of report of failure. Maintain clean pay stations,
✓
including readable screens, solar panels, working keypads and
functioning credit card readers, bill validators and printers.
Run daily maintenance reports through paystation's online
✓
monitoring system and addressing any alerts withing 24 hours;
Service paystations within 24 hours of knowledge of faulty
✓
readings or mechanical problems.
Keep a log of pay station complaints/malfunctions. The log will
note the date, paystation number, location, problem and name of
✓
person calling in the problem, the nature of the problem and the
Parking Management & Parking Enforcement Services
ACCREDITED . CITY OF NEWPORT BEACH, CA J RFP N0. 23-47 i MARCH 29, 2023 Section A: Parking 12
SPARKING
.pi ORGANIZATION*
10-46
ABILITY TO MEET
=ME
FUNCTIONAL
SPECIFICATION
ate it was corrected, the initials of the person who made the
correction.
Provide non -electronic signage and related items to alert the public
o the location and use of the spaces, paystations and payment
✓
options.
Maintain parking signs in good condition, free from graffiti, stickers
✓
and replace faded signs as needed within 48 hours.
Provide the highest level of ethical, courteous, safe, and efficient
parking services in a professional manner including sufficient staff
✓
o provide customer service at the City parking lots during peak
summer months;
Provide a personnel staffing plan, with assignment of duties.
✓
Provide a staff person to answer complaints and other calls
✓
between 8am-5pm 7 days per week.
Respond to complaints within 24 hours of receipt of the complaint.
✓
Maintain office space within the City of Newport Beach.
✓
Keep office open to the public between 8am-5pm Monday through
✓
Friday.
Provide real-time monitoring of collection and maintenance staff
✓
as well as vehicles used in the performance of their duties.
Provide accurate and timely reports detailing daily, monthly and
annual revenues collected by parking zone, including ParkMobile
✓
revenues.
Ensure correct parking rates are programmed and active for peak
✓
season, non -peak season, and holidays; and
Assist in the creation and implementation of parking marketing
✓
programs.
2. Proposers must demonstrate adequate operational parking system management experience in a similarly sized or
larger municipality, and financial capability.
LAZ Parking is one of the nation's premier operators specializing in parking services for municipalities and
government agencies. Our comprehensive approach to parking management provides sustainable solutions that
enhance communities, streamline parking operations, and improve the financial position of our clients. The
Government Services team has an unmatched track record operating municipal parking facilities and on -street
programs managing nearly 475,000 parking spaces for federal, state, and local government agencies, including
over 120,000 on -street managed meters. We have a strategic focus on implementing efficient operational
procedures, dynamic marketing campaigns, revenue integrity systems, revolutionary technology applications and
best -in -class customer service initiatives.
Public Sector Expertise
From coast to coast, LAZ Parking works with some of the most notable municipalities and government agencies
across the United States. We've included a few of LAZ Parking's public sector clients, including the approximate
number of spaces for each. We are currently in contract with 100+ government agencies, including several of our
n ACCREDITEO Parking Management & Parking Enforcement Services
PARKING �Z CITY OF NEWPORT BEACH, CA I RFP NO.23 47 I MARCH 29, 2023 Section A: Parkin 1 3
ORGANJZA71ON'" g
10-47
clients that we've been in contract with for 10-20+ years. We've included a sample of some of our national and
California market clients.
• City of Chicago Meters System (36,000)
• Montgomery County, MD (21,500)
• City of Lincoln, NE (14,780)
• Rhode Island State Beaches (8,100)
• Kansas City, MO (6,600)
• Stamford, CT (3,400)
• City of Las Vegas, NV (3,000)
• City of Hoboken, NJ (2,500)
• Volusia County, FL (2,100)
• City of San Francisco (27,000)
• City of Inglewood, CA (12,750)
• Los Angeles Beaches & Harbors (11,120)
• City of Long Beach (10,300)
• City of West Hollywood (3,360)
• City of San Leandro (3,000)
• California State Parks (2,665)
• City of San Mateo (2,610)
• Alameda County (2,500)
3. Identify and outline the roles of key personnel and provide details of their experience with municipal parking
management
LAZ proposes the following key personnel and lists the roles of each team member:
• Proposed Project Manager: Tate Misiaszek
• Proposed Assistant Manager: Hayley Black
• Regional General Manager: Nick Lapating
• Vice President, Municipal Services: Muhammad Mansoor
• Transition Manager and Senior Ops Manager, Peter Cho
The work performed by each role varies —but all roles have the single goal of delivering best -in -class service at the
lowest possible cost. For each manager, we will provide an alternative point of contact when their assigned contact
is unavailable. That alternative individual will have comparable qualifications and be vested with the same decision -
making authority. We can provide this alternative point of contact because we cross -train our team and encourage
our employees to grow. A description of the work to be performed for our key management, supervisory, and
technical personnel is as follows.
Tate will serve in the role of Project Manager. He will act as the primary point of contact for the City for
all operational functions. Tate will be based full-time out of our Newport Beach office. He will manage
the contract in accordance with all City quality and service level requirements. At LAZ, we empower our
Contract Managers to take responsibility and to have decision -making capabilities since they have the
most interaction with our clients. This autonomy and project management control will enable him to
complete tasks in a timely manner and will give him the flexibility needed to make changes and
modifications to our services to meet City requirements.
As the Assistant Manager, Hayley will manage all operational responsibility including but not limited to
staff management, scheduling, operational oversight of enforcement, revenue collection and counting
operations in accordance with all City requirements and will also lead the meter maintenance program
and supervise the Parking Meter Technicians. Hayley will report directly to the Project Manager and will
work with him on developing and executing the overall meter management and enforcement plan.
„AccRFOITsa Parking Management & Parking Enforcement Services
'PARKING CITY OF NEWPORT BEACH, CA MARCH 29, 2023 Section A: Parking 14
AORGANIZATION^ I RFP NO. 23-47i
i
Nick will serve the Newport Beach contract in the role of Regional Manager. He will provide the
corporate and project oversight required to ensure the needs of the City of Newport Beach are met and
exceeded throughout the life of this contract. He will work closely with Ken George, our proposed
Project Manager.
As VP of Municipal Services, Muhammad will serve the City as the Senior Executive in charge of the
overall performance of the contract. In this role, he will provide the corporate oversight required to
ensure the City's needs are being met or exceeded throughout the life of this contract. He will lead the
monthly program reviews with the Regional General Manager and the Project Manager. Muhammad will
also participate in quarterly operational assessment with LAZ Compliance and Finance teams to
ensure contract compliance. Muhammad has access to all of LAZ's municipal parking contracts,
bringing best practice and lessons learned to the City of Newport Beach. He will also have corporate
support for the Newport Beach contract with direct access to departments such as procurement, IT,
compliance, and finance.
Key Personnel - Relevant Experience. We have carefully selected our project team leaders and key personnel while
considering our objectives to exceed the desired requirements for each position to deliver on City's service level
requirements, mitigate risk, and meet overall project objectives. We provide the City of Newport Beach a team of
talented, experienced professionals with proven hands-on leadership, communication skills, and the wherewithal to
overcome challenges to delivery. Our proposed management team is made up of parking professionals currently
providing responsive and efficient support to comparable parking contracts within CA. We have augmented the
team with highly experienced managers with municipal parking experience in similar environments. We will also
add a seasoned Transition Manager with extensive experience in both meter management and parking
enforcement to ensure no adverse impact on the operations during the project transition. In addition to our
proposed key personnel, we consider our executive and corporate support to be important members of our
leadership team; Table 1 summarizes the experience and qualifications of our key personnel and our leadership
team.
1 anie 1. Key eersonnei txperlence ana Wualiticatlons.
• 22 years of parking experience managing large, complex
parking, transportation, and operations programs.
• 10 years of continuous management oversight of over 20
contracts within California alone, notable projects include San
Muhammad Senior Francisco, Santa Ana, Inglewood, West Hollywood, and San
Mansoor Executive Mateo.
• In his current role, has access to over 100 municipal contracts
with advanced knowledge of all parking technologies including
T2, Turbo Data, Park Mobile.
• Led the implementation and management of the first Newport
Beach parking contract with Central Parking.
-ACCREDITED Parking Management & Parking Enforcement Services � ARKIINIG n Z CITY OF NEWPORT BEACH, CA i RFP NO.23 q 47 i MARCH 29, 2C23 Section A: Parking 1 S
10-49
KEY PERSONNEL
ROLE
EXPERIENCE AND QUALIFICATIONS
• 11 years of experience managing parking operations.
• 5 years of experience as Portfolio Manager for municipal
parking contracts with cites of Oceanside, San Marcos and the
Proposed
beach parking for CA State Beaches.
Tate Misiaszek
Project
• Advanced knowledge of parking meters and enforcement
Manager
technologies.
• Hands-on experience with T2 Luke Pay stations and Iris
Software, Turbo Data TicketPro, and eCommerce solutions.
• Over 5 years of parking meter operations experience.
Proposed
• Managed the City of Riverside municipal portfolio for 5 years.
Hayley Black
Assistant
• Highly experienced in turnkey on and off-street municipal
Manager
parking management operations.
• Over 16 years of management experience in operations
supporting parking and transportation.
• Highly experienced in complex municipal operations.
Nick Lapating
Regional
• Regional oversight includes contracts with the City of Santa Ana
GM
and John Wayne Airport to name a few.
• Leads the Orange County management team with hands on
experience working with CA local cities and agencies.
The lines of authority extend from our executive team to our regional teams then to local projects. The table below
outlines the responsibilities and authorities of our key personnel.
Table 2. City of Newport Beach Organization Responsibilities, Authorities, and Relationships
• Ensure Business Unit goals and obligations.
• Conduct monthly project reviews.
Muhammad
• Interpret, communicate, and enforce Serco
• Allocate and redirect
Mansoor, VP
policies and procedures.
Business Unit
Municipal
• Review monthly program cost and performance
resources to projects.
Services
reports.
• Negotiate with the City.
• Provide direction to the Regional GM
• Visit customers to track and ensure customer
satisfaction
• Ensure project performance.
• Negotiate with the City
• Conduct weekly project performance reviews.
• Commit City contract
Nick Lapating,
• Provide direction to Project Manager.
resources and funds.
Regional Genera[
• Visit clients to track and ensure customer
• Allocate and redirect
Manager
satisfaction.
division resources to the
• Ensure that parking best practices, lessons
City of Newport Beach
learned, technology innovations, and process
and all parking projects.
aAccREDITEo Parking Management & Parking Enforcement Services
PARKING LIM CITY OF NEWPORT BEACH, CA RFP NO, 23-47 1 MARCH 29, 2023 Section A: Parking 9
10-50
POSITIONMAME
RESPONSIBILITIESAUTHORITY
efficiencies are introduced across all LAZ
parking projects.
• Apply corporate
resources to projects, as
necessary.
• Primary onsite point of contact.
• Interface with City
• Manage and oversee all technical and schedule
clients.
performance, cost control, reporting, and
• Review and approve all
contract administration,
contract deliverables,
• Ensure compliance with all City service -level
e.g., reports.
requirements across the contract.
• Resolve or escalate
Tate Misiaszek,
• Submit all contract deliverables.
contract problems.
Proposed Project
• Conduct audits, inspections, and reviews, and
• Request corporate
Manager
provide feedback.
resources in support of
• Approve SOPS, work instructions, metrics,
the contract as
process flows, and training guides.
necessary.
• Manage and oversee all subcontractors,
• Modify operations and
vendors, and suppliers.
support procedures.
• Access corporate resources.
• Recruit and retain
• Procure new, upgraded collections, counting,
employees.
and IT equipment.
• Oversee parking management and enforcement
operations.
• Identify personnel requirements.
• Identify problems and deficiencies.
• Recruit and retain
• Report progress and recommend
employees.
improvements.
• Authorize and approve
• Measure and report performance against
SOPS, work instructions,
service level measurements.
metrics, and process
• Oversee development/revision and
flows.
Hayley Black,
Implementation of SOPs, work instructions,
• Resolve or escalate
metrics, process flows, and training 9 guides.
collections and counting
er Manag
• Conduct audits, inspections, and reviews and
problems.
provide feedback.
• Assign staff to training.
9 9.
• Ensure the proper coordination between
• Conduct staff
Counting and Collections, and enforcement
performance reviews.
staff.
• Negotiate collections
• Prepare all contract deliverables, e.g., reports to
and counting equipment
the Contract Manager for review.
maintenance
• Ensure that all equipment is operational and
agreements.
maintained properly.
• Oversee the performance of armored service.
• Oversee all equipment inventory.
ACCREDITED Parking Management & Parking Enforcement Services
JPARKING �Z CITY OF NEWPORT BEACH, CA I RFP NO, 23-471 MARCH 29, 2023 Section A: Parkin 17
ORGANIZATION" g
10-51
• Directly accountable to
• Execute Transition Plan, ensuring no disruption the Contract Manager.
Peter Cho, of operations. • Resolve or escalate
Transition • Develop and conduct staff training. Transition -related
Manager & • Develop and execute Implementation Plan problems.
Senior Ops Mgr. Provide advice and guidance to project team on • Resolve or escalate
all equipment replacements and upgrades Implementation -related
problems.
4. Provide a single contact person for all future communication between City staff and the proposer. Please provide
the contact person's name, title, organization, address, telephone number, and email address
MUHAMMAD MANSOOR, VICE PRESIDENT, MUNICIPAL SERVICES
LAZ Parking
949 South Coast Drive, Suite 515 Costa Mesa, CA 92626
Mobile. 714-290-4854 1 mmansoor@lazparking.com
5. Identify the individuals or companies who hold a major or controlling interest in the proposed operator
LAZ Parking California, LLC as the Proposer is a wholly owned subsidiary of LAZ Karp Associates, LLC (dba "LAZ
Parking") which is a Limited Liability Company organized pursuant to the laws of the State of Connecticut. LAZ
Parking operates through these regional offices headed by officers of the company. This organizational structure
enables LAZ to offer its clients the resources of a large company and the attention and responsiveness of a local
company.
6. Identify the individuals or companies who are expected to act as legal, financial, or other advisors for this project.
LAZ will not be employing outside advisors for any legal, financial, or other advisors for this project. LAZ team
members who may also be in contact with the City are listed below:
INSURANCE AND RISK CONTACT
Shannon Damboise, Director, Insurance & Risk
SDamboise@lazparking.com
LEGAL CONTACT
Glenn Terk, General Counsel
GTerk(a)lazparking. com
FINANCIAL CONTACT
Carrie Ann Verge, Senior Finance Manager
CVer e o lazparkinq.com
;ACCREDITED Parking Management & Parking Enforcement Services
IPACRiKIINGW LM CITY of NEWPORT BEACH, CA I RFP NO.23-47 i MARCH 29, 2023 Section A: Parking 18
10-52
7. A list of comparable projects in which the key personnel have participated within the last five (5) years. Proposers
should specify how these projects relate to the RFP.
Muhammad
Lapeiing
Tate Misiaszek Black
Peter Cho
Mans ci al
Municipal
Regional
Proposed Project Proposed
Transition
Manager &
pperations
General
Manager Assistant
I
Senior (}ps
Manager
Manager
PROJECT CITIES SUPPORTED
Long Beach
7=X
X
Santa Ana
X
X
X
X
Anaheim
X
X
Riverside
X
X
X
Oceanside
X
X
X
X
San Marcos
X
X
X
X
X
City of San Francisco / SFMTA
X
X
West Hollywood
X
X
Inglewood
X
X
Alhambra
X
X
Palo Alto
X
X
Salinas
X
X
Sausalito
X
X
Long Beach
X
X
X
X
California State Beaches
X
X
X
urnkey Parking Meter Management
City wide Parking
Turnkey Parking
Parking Enforcement
Meter Collections, Counting &
Management
Meter
Operations
Reconciliation,
Revenue Collections,
Management
Parking Management,
Meter Collections,
Traffic Management
Parking Data Management and Product
Counting & Reconciliation,
Counting &
and Planning
Support
Parking Data Management
Reconciliation
Parking Enforcement and Related
and Product Support
Parking Data
Services (parking enforcement, traffic
Parking Meter Infrastructure
Management and
Product Support
control, front counter customer service,
Design, Installation and
Parking
citizen/customer phone support, traffic
Maintenance
Enforcement
dispatch services)
Capital Improvement
Services
Special Event Parking and Traffic
Projects in multiple parking
Special Event
Parking
Management including Crowd Control
facilities
Traffic
Parking Meter Infrastructure Design,
Special Event Parking
Management
Installation and Maintenance
Management
Parking Meter
Parking Studies (Occupancy, Demand and
Parking Meter Revenue
Infrastructure
Design,
Utilization Studies)
Collections, Counting &
Installation and
Reconciliation,
Maintenance
Parking Meter Maintenance
and Repair
,ACCREDITED Parking Management & Parking Enforcement Services
PARKIGAWAIiG
ORGANl7,P.T3pht* LIM CITY OF NEWPORT BEACH, CAI RFP NO. 23-47 1 MARCH 29, 2023 Section A: Parking 19
10-53
9. Maintenance and operation experience for T2 pay stations
LAZ municipal team has extensive and hands on operational experience with T2 pay stations. Although we partner
with dozens of cities across the U.S. with T2 technology, our most relevant experience is within the neighboring city
of Long Beach where we manage all City beach lots with T2 pay stations. Our technicians are Level II certified with
advanced knowledge of both the T2 Luke Pay stations and T2 Iris software. Our team is well versed in all aspects
of T2 multi -space parking control systems, including assembly and reassembly of units, overall operations, and
individual components such as coin selectors, card readers, coin vault locking systems, electronic keys, printers,
process control equipment and communication equipment. We also have advanced knowledge of principles and
practices of effective meter management, parking meter hardware and software installation, maintenance, detect
and diagnose malfunctions, troubleshooting, repair and operations, back -of -house software system and data
management.
10. Experience with mobile payment providers
LAZ has been working with mobile payment technology for over 10 years. We have worked with various mobile
payment providers including Park Mobile, Pay by Phone, Passport, Mobile Now to name a few.
We will continue to use ParkMobile in the City system unless a change is desired. ParkMobile lets us offer flexible,
contactless payment options to a diverse group of customers, including the ability to manage varying rates and
access credentials for different stakeholder groups automatically through the ParkMobile app.
We have experience with ParkMobile in multiple markets spanning 20+ states. In one example, we use ParkMobile
in our New Rochelle operations, which includes approximately 6,000 spaces located within 15 surface lots, two
garages and over 1,000 on -street metered spaces.
Upon contract award, it is our intent to work closely with the City and Park Mobile to enhance the overall approach
to cashless payment methods and parking reservation system. We will bring our experts to market and advertise
the program more aggressively by educating the public with the help of print, online and social media.
11. Demonstrate ability to successfully operate and maintain the City's paid parking system, including routine
maintenance, operations management fee management, administration, and public relations
Decades of experience managing large municipal and on -street parking systems has taught us what you already
know: this is a massive task. Our parking management solution not only meets and exceeds the needs of the City
but is proven through our years of service to similar communities especially in coastal environments. Our
comprehensive approach to parking management provides sustainable solutions that enhance communities,
streamline parking operations, and improve the financial position of our clients. Our team has an unmatched track
record operating municipal parking facilities and on -street programs managing more than 400,000 parking spaces
for federal, state, and local government agencies. We have a very keen focus on implementing efficient operational
procedures, dynamic marketing campaigns, revenue integrity systems, revolutionary technology applications and
best -in -class customer service initiatives. Below is an overview of our methodology and approach to managing
some of these activities to ensure the continued success of the Newport Beach parking program.
Asset Management and Meter Maintenance
We will develop a comprehensive Asset Management and Meter Maintenance Plan and submit for City approval at
the start of the contract. This plan will become part of the Standard Operating Procedures (SOP) for the entire
parking management program. Our parking meter technicians follow our Meter Concept of Operations (COO)
NACCREDITED Parking Management & Parking Enforcement Services ��
PARKING CITY OF NEWPORT BEACH, CA RFP NO, 23-471 MARCH 29, 2023 Section A: Parking ORGANIZATION" 1
10-54
manual. Our lead technician plans, schedules and coordinates work for our meter tech team on a weekly basis, -
determines resource needs of work group; directs work of crews. Our meter tech team uses our proprietary meter
maintenance application to organize and record work and to maintain asset inventory information. Our lead meter
tech reviews the work of and provides training and guidance to other meter staff. Also serves as a lead field tester
for new software updates including meter rate program changes; tests programing corrections and makes
recommendations to meter vendor (in this case T2) to address errors; transmits data to or results to the vendor for
analysis and documentation. Our proposed Assistant Manager will develop detailed written procedures that will
become part of our SOP/Concept of Operations manual with step -by step instructions for use by our meter
technicians to upload corrected programs; provides technical expertise and guidance to our meter tech team
regarding installation, maintenance, troubleshooting, repair, operation, and provides training for installing software
upgrades and rate changes.
OUR PROPOSED SCHEDULED MAINTENANCE PLAN
Our team will respond to and resolve all trouble calls as reported within 24 hours or next business day. They will
repair all meters listed on the meter repair report. Our crew will run Faulty Meters Report and Non -communicating
Meters Report on a weekly basis, in addition, we will place our crew on a bi-weekly refresh of these reports and
resolve all items listed. As part of their regular assignments, our maintenance staff will install and remove meters
as well as straighten all bent meter posts reported unless removal and replacement are required. They will also
change meter batteries, coin validators, card readers, lens covers, or any other meter parts as necessary. They will
also conduct daily test of meter batteries and re -charge them as needed. They will replace meter mechanisms and
ship them to the meter manufacturer for repairs if they are unable to repair the meter in our shop. They will also
replace or repair meter housing, yokes, vault doors, locks, or other related hardware as necessary. As part of their
regular assigned maintenance schedule, crew will paint metered areas for short-term or restricted uses as
necessary.
PREVENTATIVE MAINTENANCE
While the Scheduled Maintenance Plan will focus on addressing issues reported by the City and Meter MMS, we will
place a high priority in developing a Preventative Maintenance Plan which will include regular upkeep of the meter
mechanisms and associated parts. This will include regular, scheduled, ongoing cleaning of coin validators, card
readers, screens, and oiling of the locks and doors four (4) times a year. A comprehensive checklist of maintenance
tasks will be maintained targeting each zone and sub zone to ensure that every meter is touched at least weekly. As
part of their scheduled tasks, our crew will also install and replace meter decals as necessary including credit card
decals, meter number decals and meter holiday decals.
CLEANING SCHEDULE
Like our approach to preventative maintenance of all meters, we will develop a regular meter cleaning schedule on
a regular cycle. This will include wiping down and cleaning each meter mechanism and housing of dust, debris,
soot, grime, graffiti, and stickers. Our crew will implement a schedule to cover cleaning of meters to achieve 100
meters per day or 500 meters per week. This schedule will be submitted to the City for approval prior to
implementation.
METER & SPARE PARTS INVENTORY MANAGEMENT
Our team will stock and maintain inventory of spare parts including collection keys, locks, collection cards, tools
and installation hardware. LAZ Parking will plan to maintain a surplus inventory of ten (10) percent meter parts as
well as five (5) percent each of the meter batteries and meter housings. In addition, we will maintain a sufficient
stock of frequently used parts such as coin validators, credit card readers, screen covers, and credit card decals.
MONTHLY REPORTING
9ACCREDITED Parking Management & Parking Enforcement Services
joAR I KING LZ CITY OF NEWPORT BEACH, CAI RFP NO. 23-47 i MARCH 29, 2023 Section A: Parking 23
10-55
LAZ Parking will maintain and provide the City a monthly report documenting all meters repaired, cleaned, installed,
and removed. In addition, the daily/weekly preventative maintenance checklist will be provided to the City as part of
our monthly reporting package.
Operations Management
To fulfill the requirements of the contract, our management team will use the unique experience and knowledge
gained in similar municipal parking environments to both meet and exceed the evolving needs of the Newport
Beach parking program, from day one through the entire lifecycle of the contract. Our project approach strives to
infuse "The LAZ Way' of Mission, Values and Practices into the everyday operation of duties to increase value for
our clients and demonstrate commitment to our employees. In this way, we can do what we do best — provide
turnkey parking management services to the City of Newport Beach to include parking meter management and
parking enforcement.
When beginning a project of this complexity, a crucial objective is to design a blueprint for success -- a goal which
can be easily accomplished with the right administrative leadership team. To our strength, LAZ operates with a
customer -centric approach which allows us to immediately internalize the goals of our clients and provide a high
level of service starting on Day 1. Our formula for success for our clients is simple, be a Partner in Parking and
deliver on the scope of services forthwith.
Our proposed leadership team for Newport Beach is made up of dedicated, experienced, and enthusiastic leaders
who take great pride in representing a municipality as their ambassadors. Our track record for supporting major
cities across the U.S. in the long term is not just demonstrated via our outstanding work each day, but through our
team's commitment to the operation. LAZ's proposed local management team boasts personnel who have had the
opportunity to rise through the ranks to become managers and leaders. Our managers value the work we provide
and enjoy working closely with the City personnel and stakeholders alike. Our long-term and mutually beneficial
relationship with all levels of City staff will allow us to share the goals of Newport Beach and provide exceptional
service and value to both meter operations and enforcement activities. Additionally, with the backing of the LAZ
Government Services team, our local team will be fully supported to allow staff to excel personally, professionally
and to be assets to the City of Newport Beach.
Fee and Revenue Management
LAZ Parking will comply with the requirements set forth in the RFP for meter collection services. Upon
commencement of the agreement, we will:
• Provide timely collections of all parking meters.
• Provide for the safety and security of all staff, equipment, and revenue.
• Provide fast and accurate processing of all revenue.
• As a part of the collection and processing of revenue, we will provide recommendations for equipment that can
streamline collection and processing; additionally, we will assist with the acquisition of recommended
equipment at the City's request.
• Provide daily, weekly, monthly, and annual collection and deposit reports.
• Incorporate all revenue forms into financial reports submitted to the City.
• Be responsible for the accurate collection and depositing of all revenues associated with the City's on -street
parking and curb lane management system.
"ACCREDITED Parking Management & Parking Enforcement Services A
PARKING LZ CITY OF NEWPORT BEACH, CAI RFP No. 23-471 MARCH 29, 2023 Section A: Parking g 4
10-56
COLLECTION METHODOLOGY
LAZ Parking has stringent controls in place to ensure that all collections are
properly recorded and accounted. The production of optimal routes and
schedules is not a static activity --collection schedules require constant review
and the ability to adjust collection frequency, if necessary. Our established
methods and techniques for analyzing and interpreting data to deliver greater
efficiencies will continue to improve as we share insights and suggestions with
the City.
Upon contract award, we intend to use the detailed revenue analysis reports and
City requirements as the core data to determine whether routes need to be
adjusted in frequency or crew configuration (our parking meter collection plan).
By frequently assessing collection routes, we optimize the use of collection
resources.
We have an intimate knowledge gained through years of experience of the
geographical landscape and, as importantly, the traffic patterns of the cities where we operate. This knowledge
allows us to take local geography and traffic into account for routing purposes when new meters are installed, or
route plans change. Our plans consider the different parking meter rates and payment methods. For example,
routes with high credit card usage often require lower collection frequency than ones with higher coin revenue.
LAZ Parking will review collection plans closely with the City each month and adjust them accordingly to meet new
demands and parking meter revenue changes, while ensuring that no parking meter canister is more than 85
percent full at any time.
We will continue to evolve and respond to the changing parking meter revenue environment as new technologies in
parking meter payment systems are introduced, applying a thorough and detailed examination of all reported data
to the routing and scheduling of the collection plan. Recognizing the importance of data and analysis on the
production of efficient collection plans, we propose to hold monthly meetings with City personnel to ensure the
most accurate representation of data. If data accuracy has anomalies, we initiate action to confirm and then adjust
as necessary.
KEY FEATURES OF OUR PROPOSED COLLECTION PLAN INCLUDE:
• Using daily, weekly, and monthly route and meter revenue data, meter parking rates, payment methods and
meter technology to determine the best routes.
• Designing collection work so that the number of collection crew shifts required to collect the assigned meters
maximizes revenue across the five (5) workdays of the week.
• Keep multi -space meter collection into single routes to enhance revenue tracking.
• Minimizing non -productive time by reducing driving time between collection routes, enabling collectors to
collect more parking meters and avoid sitting idle between routes or spending time driving extended distances
between routes.
• Maintaining a detailed repository of collection routes which list locations, inventory, collection frequency, days
collected, and collection crew responsible for each route. As revenue increases or decreases in each area, LAZ
Parking will propose collection frequency changes to the City as needed.
• Implementing any scheduling changes by the City within five (5) business days of notification.
• Reviewing subzone maps immediately upon contract award and updating as necessary. Each collection crew
member carries a set of maps to ensure that collectors are aware of the routes and do not miss collecting any
meters.
• Optimizing collection route and subzone boundaries in association with the collection maps.
ACCREDITED Parking Management & Parking Enforcement services
PARKING LZ CITY OF NEWPORT BEACH, CA i RFP NO.23-47 i MARCH 29, 2023 Section A: Parking 25
ORG.arnZ47i0N^
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• Providing special collections on holidays and weekends as requested by the City.
• Providing special collection days citywide for loose coins in the meter wells as requested by the City.
• Providing a specific crew for just -in -time collections for all major holidays including New Years, Memorial Day,
Labor Day, and July 4
• During the weeks in which a holiday falls, we adjust collections accordingly on the other business days to cover
the lost day and ensure that all revenues are collected.
All collections will be accomplished in a rotation period with collection frequency reflecting meter usage. All meters
will be collected in accordance with the plan established by City -approved rotating schedule and will be changed
accordingly as needed. We maximize collection routes and schedules to ensure adequate time for meter auditing
and will work with the City for final approval of all routes and schedules provided to our collectors. Our collectors
also will report out -of -service meters or other discrepancies observed during the collection process using our
proposed Meter Maintenance App.
MULTI SPACE METER COLLECTION WORKFLOW
The multi -space parking meter collection workflow is depicted below. LAZ's workflow ensures we meet contract
requirements.
Collector r enscves Collector inserts near Collector locks the
new cashbox from Collector ultilocks Collecter removes iempty', cashbox and pay station and
the collection vehicle the pay station the full cashbox ensures it is seated ensures that
correctly it is secure
Collector reports anyI
Collector places
meter condition cashbox In the Collector moves
problems Ihlough the nwlti-pace on to the next
Andleld app on their collection vehicle pay station
SrrartphoneOutcomes
L1AI'
pay stations collected in aceordcewith the City's procedures
[pay stations are secured
eal-time reports on pay station conditions and issues
Administration
LAZ will provide sufficient, qualified personnel in all contract -required positions, whose responsibility will be to
oversee project goals and ensure fair and consistent parking enforcement, and timely coin and data collection,
meter maintenance and all support services. The entire proposed project management team has worked on many
levels in similar parking operations and understand the full complement of parking management skills. Our
managers will be available whenever called upon and for participation in regular meetings and reviews.
OUR PROJECT TEAM WILL DELIVER, AT A MINIMUM, THE FOLLOWING:
• Oversight and administration of all work performed, including documenting all administrative procedures,
controls, and processes designed to monitor and ensure compliance with all contract services and
responsibilities.
• Administration of the resource allocation plan to ensure that appropriate resources are available.
ACCREDITED Parking Management & Parking Enforcement Services
1 AcRKI oGnr LZ CITY OF NEWPORT BEACH, CA I RFP No, 23-47 1 MARCH 29, 2023 Section A: Parking 26
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• Scope and budgetary estimates for supplies, equipment and parts purchasing as directed by the City.
• Teaming with the City staff to execute an effective parking plan, including appropriate enforcement coverage,
and regular review of revenue trends and reconciliation methods, and all special assignments where LAZ can
provide support and value.
• Oversight and primary responsibility for the work of all suppliers and vendors, including but not limited to Turbo
Data and T2 system and all related parking support systems.
• Participation in monthly progress meetings with the City.
Public Relations
LAZ Parking will develop and submit for City approval a Customer Service and Public Relations Plan within 90 days
after contract award. This plan will be incorporated into the master Standard Operating Procedures (SOP) manual.
This plan will include at a minimum the following key areas to enhance the overall customer experience.
PUBLIC PARKING AWARENESS PLAN - Educating customers on parking rates, parking availability and
parking options, parking rules and regulations. This will be promoted via City parking website and through social
media.
LAZ PARKING AMBASSADOR PROGRAM — To create a culture of compliance instead of targeted
enforcement.
COMMUNITY OUTREACH —Our team will assist in City -led efforts to inform residents, business owners,
tourists and visitors about the parking program, including community and stakeholder outreach. Our project team
will represent the City in business association and community meetings to address any parking issues and
concerns and will act as its parking advisors throughout the contract term.
12. Experience and qualifications in providing excellent customer service to the public. The proposer may also
provide additional information regarding their experience in maintaining productive ongoing relationships with
government entities
Our longstanding client base with continuous competitive recompetes across multiple decades testify to the
strength of our experience and qualifications in providing excellent customer service to the public. As evidence,
cities of San Francisco and Chicago has partnered with us for over 20 years; and West Hollywood and Montgomery
County has kept our partnership intact for over 30 years. All these contracts were re -awarded recently for the next
5-10 years respectively. With over 100 municipal clients nationwide, these are just a few examples of the many
municipal contracts we have managed continuously for over 10 years. Gaining the trust of a municipality is hard but
to maintain the same level of trust for 10-20-30 years is what we are most proud of. In the specific case of Newport
Beach, we recognize that your internationally recognized beach community depends on its tourists and local
inhabitants enjoying pleasant experiences in the City. LAZ has forged, by design, an exceptionally effective
employee culture that immerses itself and takes pride in our clients' communities, resulting in low turnover and
high levels of engagement. In cases where our clients approve, we can put forward a community outreach plan for
public education around how the various technologies work including meters and mobile pay, and attendance at
local business and community association meetings and neighborhood watch meetings to enhance the parking
experience by promoting proactive stakeholder involvement.
Integral to our programs is a strong emphasis on customer service training for all employees that may interact with
the public. Throughout training, new team members have the opportunity to work with various field trainers and
supervisors to ensure that they have a thorough understanding of their routes, the delicate nature of the equipment
a ACCREDITED Parking Management & Parking Enforcement Services r�
R';PARKING , LM CITY OF NEWPORT BEACH, CAI RFP NO. 23-47 I MARCH 29, 2023 Section A: Parking 27
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that they support, the importance of their personal safety, and the security of the City's monies. We focus on their
customer service skills; given our presence in the field, the public often associates us with the City and we work
very hard to ensure that our team always displays a positive approach and a professional appearance. Our team
recognizes that our work includes much more than just doing our job —we are ambassadors of the City and we
strive every day to leave a positive impression on the residents, patrons and tourists in the City.
Regarding parking management, our collectors and meter maintenance staff are considered frontline staff on our
clients' streets. These personnel are the face of LAZ, and by extension, they are ambassadors of your City. We
recognize the importance of what we do, and our parking management team takes pride in its appearance through
their consistency of any public interactions and customer service orientation.
As for parking enforcement, this sense of community translates into our people embracing their role as
ambassadors for the City —often helping tourists and residents alike with information and directions —which will
further enhance Newport Beach's reputation as a welcoming destination for work and play. Our Parking
Enforcement Field Supervisors monitor staff daily while they are on the streets to audit performance and assess
staff performance for positive public interactions. As ambassadors of your City, it is important that our employees
represent the City in a professional and courteous manner. We look for people who are people -focused and bring
positive energy and professionalism to the field.
Experience in maintaining productive ongoing relationships with government entities. The key to our experience in
maintaining productive ongoing relationships with government often boils down simply to open communication. All
levels of our operation maintain close and continuous communications with City stakeholder levels. LAZ believes
that full transparency and accountability in our operations is paramount to our client partnerships and an essential
part of our success formula. Our managers and supervisors possess good oral and written communications skills
to report and communicate with City staff. As a natural part of our open communications, we often dialogue with
our clients about their lingering issues; or we receive calls when unexpected relevant issues arise. As a good
partner, we commonly draw from our industry knowledge base and can often therefore perform consultant work at
little to no cost.
13. Expertise in relevant parking engineering standards, specifications, policies, practices and processes
As outlined in detail in chapter 15 of this section, LAZ has hands-on experience managing and overseeing large
complex capital improvement and parking infrastructure improvement projects.
Working on both new and existing parking systems, our team guides clients through the complete life cycle of
parking, from parking demand analysis to concept development, design, infrastructure upgrade and beyond,
including operations, maintenance, and restoration of parking assets. Our vast operations experience equips us
with the knowledge to deliver a fully integrated parking solution designed with the end user in mind.
Our biggest undertaking and some of the most recent projects include overhaul of San Francisco meter system,
modernizing and upgrading City of Nashville parking meter system, and project management of Chicago Parking
meter system. We are familiar with most Parking Engineering Standards and have continuously assisted and
advised multiple cities as they upgraded their parking meter systems and implemented cutting edge technology. As
their management systems evolved, we were there to advise them every step of the way. We bring not only strong
expertise in infrastructure upgrades but also design, build, operate and maintain experience and help cities redefine
and roll out new parking policies especially in first time privatized parking operations. We frequently manage and
oversee complete infrastructure improvements for cities and DOTS including installation, operations, and
maintenance of parking signage, Dynamic Messaging Signs (DMS), and other parking infrastructure upgrades. We
"ACCREDITED Parking Management & Parking Enforcement Services �P � µG, � CITY of NEWPORT BEACH, CAI RFP NO. 23-47 i MARCH 29, 2023 Section A: Parking 8
10-60
will use our corporate resources and California based subject matter experts, including our Regional Manager, our
VP of Municipal Operations and our VP of Government Services (both are IPMI CAPP certified with extensive
knowledge of current parking policies and engineering standards), backed by our functional teams made up of IT
engineers, procurement, contracts and finance teams will be ready to advise the City on all future needs in Newport
Beach.
14. Knowledge of and experience in achieving and maintaining PCI-DSS compliance for credit card payments
LAZ Parking specializes in management, leasing, ownership, and the development of parking facilities. We provide
technology solutions using industry parking equipment, software and web services that may require network and
security technologies and services. LAZ Parking manages network and security infrastructures, monitors the health
and the status of the networks adhering to security policies, requirements, and best practices. LAZ Parking
solutions facilitates PCI-DSS compliance by providing a comprehensive internet security perimeter, network
segmentation and by implementing security policies that are in line with the tools and methodologies necessary for
organizations to achieve Payment Card Industry Data Security Standard (PCI-DSS) Level 1 compliance. We follow
PCI-DSS version 3.2.1 requirements mandated by the Payment Card Industry Security Standards Council (PCI-SSC)
www.pcisecurilystandards.org. LAZ Parking is a Level 1 Service Provider and maintains an Attestation of
Compliance (AOC) which is reviewed annually. LAZ Parking does not store credit card data and utilizes tokenizatior
methods through third party credit card processing providers. LAZ Parking's primary focus is to maintain PCI
Compliance by maintaining secure perimeter networks, data security controls and protection of data. The LAZ
Parking solution fulfills the PCI Compliance requirement through PCI audits, individual efforts and a dedicated staff
of IT professional. LAZ Parking has successfully passed the auditing process as part of an overall PCI compliancy
and data security effort. LAZ Parking works closely with SecurityMetrics, our PCI-DSS ASV (Authorized Scanning
Vendor) and QSA (Qualified Security Assessor) on maintaining PCI DSS Level 1 compliance status, reviewing
current security trends and vulnerability risk mitigation, www.securitymetrics.com.
15. Demonstrate ability to efficiently undertake capital improvements to the paid parking system
LAZ has a proven track record of assisting our customers and providing overall project oversight of parking
infrastructure and capital Improvements, technology upgrades, and management of product support and
procurement activities. Our biggest testament to this and some of our most recent projects include the complete
overhaul of the San Francisco parking meter system and the modernization of the City of Nashville on street
parking system. We are currently working with San Francisco Municipal Transportation Agency (SFMTA) in the
procurement, deployment, and conversion of approximately 26,000 IPS single space meters to Mackay Pay
Stations. LAZ (formerly Serco) also worked side by side with SFMTA during the first deployment and installation of
new meters in San Francisco back in 1999.
In 2022, LAZ was awarded a long-term contract to upgrade and manage the City of Nashville On Street parking
system. This includes modernizing the parking system to cutting edge multi -space pay stations, implementation of
eCommerce solutions including contactless payments, parking branding, relaunching City's parking website and
efficient parking enforcement using Genetec LPR system. As a prime contractor on dozens of municipal programs,
we have spearheaded and project managed parking system upgrades including capital improvements of citywide
parking systems nationwide. Outlined below are some of the tasks performed under these contracts.
CONTRACT PROCUREMENT SUPPORT — ActedastheProcurement/PurchasingAgentonbehalfof
cities in the procurement of equipment, parking meters, materials, software, and related equipment and related
,TACCREDITER Parking Management & Parking Enforcement Services
PARKING LZ CITY OF NEWPORT BEACH, CA i RFP NO.23-47 i MARCH 29, Parking
2023 Section A: Pkin 29
ORGANIZA71ON" g
10-61
services to support both capital improvement and pilot projects for testing and evaluating various parking meters,
parking payment systems, and other traffic regulation and control devices.
PARKING CI SUPPORT SERVICES —We have provided support for parking pilots, trials and infrastructure
upgrades. For each of these projects, LAZ prepared the specifications outlining work proposals consisting of types
of equipment to be procured and evaluated, the number of meters or other technology units to be installed, the
timeline for completion of the work, and other requirements. LAZ then provided each customer with a price
proposal for its review. The parties then conferred to negotiate a final work proposal and price schedule that would
meet the agency goals and the project budget. In addition, LAZ provided overall Project Management, Installation
Supervision, Installation Assistance, Technical Support, Training, Product Support {Product Receipt, Factory
Acceptance Test, Delivery, Return Merchandise Authorization (RMA), Data Capture and Analysis,
Communications/Marketing, Meter Replacement Project, Call Center and Help Desk Services,
IT SUPPORT SERVICES — LAZ also provided additional IT services for the City's existing Parking Meter
Management System. We provided all Commercial Off the Shelf (COTS) software and associated licensing to the
agency.
CUSTOMER REPORTING AND PERFORMANCE MANAGEMENT SERVICES -In addition to
our support of the existing Parking Meter Management System, LAZ has provided enhancements to the meter data
warehouse and identified and implemented alternatives to existing reporting services.
16. Demonstrate financial capacity to maintain the paid parking system, and pay the City. Proposer must include
current financial statements, including a balance sheet, and profit and loss statements, with explanations that
support proposer's ability to perform any financial obligations outlined in the scope of services
LAZ Parking has the necessary financial capacity, working capital, and other resources to perform a contract with
the City of Newport Beach without assistance from outside sources. LAZ's available working capital provides the
capability for funding the initiation, transition, and operations of this contract with low risk. LAZ Karp Associates
maintains a $175 million -dollar syndicated credit facility with various lenders and JP Morgan Chase Bank, N.A.,
acting as Administrative Agent and Sole Lead Arranger. The combination of our available financial resources and
experienced professional management team ensures that we maintain adequate cash flow throughout the life of
our contracts. As requested in the RFP and for readability, we have included our current financial statements as a
separate attachment.
17. Recommended implementation plan to transition from the current proposer
Our transition plan avoids any disruption of service to operations. Our in-depth knowledge, and experience
transitioning similar operations for other clients such as the City of Long Beach, California State Parks, City of West
Hollywood, City of Inglewood, and City of San Francisco to name a few have given LAZ a clear framework to
successfully transition complex parking systems.
TRANSITION GOALS
• Conduct clear, concise, and continuous communication with the City.
• Execute meter management responsibilities.
• Establish performance measurement and reporting.
• Onboard and fully train all new meter operations staff by Day 1.
• Conduct sufficient coin room operations coordination to transition the facility and equipment and achieve all
contractual performance requirements on Day 1.
"ACCREDITED Parking Management & Parking Enforcement Services
"PARKING
LZ CITY OF NEWPORT BEACH, CA 1 RFP NO, 23-47 I MARCH 29, 2023 Section A: Parkin 30
A DRGANIZATION 9
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• Execute agreements with current and new vendors.
• Identify, review, manage, and mitigate all risks.
• Complete all transition milestones in accordance with schedule.
Our transition manager, Peter Cho, will lead the efforts along with our proposed manager. A detailed transition plan
will be developed and shared with the City on a weekly basis. Our transition schedule begins with council approval,
but we recognize that some administrative activities may commence earlier.
SAMPLE TRANSITION SCHEDULE
1 4/18/2023 4/18/2023
Preparation of detailed project schedule
Continue collections in accordance with
2 5/1/2023 5/1/2023
current schedule and review collection
frequency.
3 5/1/2023 5/1/2023
Transition collection equipment maintenance
agreements
4 5/8/2023 5/9/2023
Develop staff schedule for collection,
counting, meter maintenance
5 5/8/2023 5/10/2023
Develop Parking Meter Collection and Meter
Maintenance Plans
6 5/1/2023 5/11 /2023
Staff recruitment — requisitions, job postings,
interviews, selection, and job offers
7 5/15/2023 5/15/2023
New hire orientation
8 5/15/2023 5/16/2023
Implement Performance Requirements —
Service Level Measurement Plan
9 5/15/2023 5/17/2023
Produce reports identifying collection zones
and sub zones
10 5/17/2023 5/31 /2023
Staff Training — 2 weeks
11 5/17/2023 5/23/2023
Field training — shadow current services,
assess current operations
12 6/1/2023 Ongoing
Project kick-off
13 6/1 /2023 Ongoing
Implementation of daily, weekly and monthly
status reporting
14 6/2/2023 6/30/23
Draft Standard Operating Procedures Manual
and present for City approval
Transition
Project
General
Manager
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Manager
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LAZ Recruiting
LAZ HIR
Manager
Team
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LAZ FIR Team
General
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City Staff
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President
18, Confirmation that the proposer shall be responsible for data retention and security compliance issues.
LAZ confirms that for meter operations it will retain its data regarding daily revenue deposit and reconciliation
records, meter condition reports, and meter maintenance reports. For parking enforcement, we will retain data
regarding citizen complaints using location specific logs. It is our understanding that the citation data, LPR plate
reads, and meter and mobile payment data is outside our purview and the data retention will reside with the City's
other service providers such as Turbo Data, Tannery Creek, ParkMobile and T2 Systems. We anticipate
memorializing scope and extent of data retention and security compliance within mutually agreeable contract
language.
AACCREDITED Parking Management & Parking Enforcement Services 'PARKING LZ CITY OF NEWPORT BEACH, CAI RFP NO. 23-47 I MARCH 29, Parking
2023 Section A: Pkin 3�1
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SECTION B: PARKING ENFORCEMENT
SECTION 8: PARKING ENFORCEMENT RESPONSE FILE SHALL INCLUDE THE FOLLOWING (this section shall not to
exceed twenty (20) pages)
LAZ Parking will provide Newport Beach with a strategic and innovative approach to
parking enforcement. In the following pages, we have outlined our proposed approach to
addressing the City's enforcement needs and how our services will provide an efficient
solution aligned to your goals.
1. Experience and qualifications in paid parking enforcement including but not limited to using LPR vehicles and
handheld ticket writers.
LAZ has delivered reliable Parking Enforcement and related services since 1988. Within its Government Services
portfolio, LAZ issues close to 1.5 million citations annually at contracts across North America. Delivering parking
enforcement services is complex and requires a systematic approach to ensure that the services provided are fair,
consistent, reliable, and that performance indicators are designed to provide an impetus for continual
improvement. Working collaboratively with cities and counties throughout North America, LAZ has been intrinsic in
developing innovative parking enforcement solutions that integrate seamlessly with the wider parking and
transportation networks. LAZ is in the unique position of having managed some of the most complex turnkey
parking systems. Through its delivery of parking enforcement services, LAZ currently manages parking
enforcement programs for cities of West Hollywood, Inglewood, Manhattan Beach, Santa Ana, San Mateo, San
Leandro, San Marco, Palo Alto, Salinas, CA; in addition to Chicago, IL and Montgomery County, MD.
Our experience in enforcement, parking, and traffic management contracting is extensive. We bring hands-on
knowledge of parking enforcement and good working relationships with many leading parking technology vendors
and systems. Our knowledge of these systems, combined with our in-house, industry -leading subject matter
expertise, enables us to deliver efficient enforcement services to municipal governments. With dozens of parking
enforcement contracts under our belt, we have the proven ability to manage the magnitude of services outlined in
this RFP. Our knowledge and experience managing similar programs within California gives us a distinct advantage
over our competition. We have hands-on experience enforcing all Municipal Codes and California Vehicle Codes,
and we are well -versed in towing procedures, scofflaw enforcement, handling customer inquiries via phone and in
person, and traffic -control services for special events throughout the year. In an industry where most service
providers limit themselves to being a contractor, we have proven ourselves as a solution -provider working as part
Parking Management & Parking Enforcement Services 32
ACCREDITED CITY OF NEWPORT BEACH, CAI RFP NO. 23-47 I MARCH 29, 2023 Section B: Parking
SPARKING
R ORGANIZATION n
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of our customer's team. Our partnership goes beyond the daily activities of parking enforcement. We will work
closely with the City of Newport Beach to identify efficient methods to enhance the overall parking program; and
when appropriate, we will make necessary recommendations for the implementation of new technology including
GPS enabled officer tracking, data and predictive analytics, performance -tracking mechanisms, reporting tools, and
operational dashboards powered by our proprietary LAZ Business Intelligence (BI) platform.
We are also experts in the implementation and use of various parking enforcement technologies. We are familiar
with all industry leading citation issuance handhelds and software and advanced ALPR systems. Our experience
and expertise in the techniques and technologies used in parking enforcement are unmatched. LAZ has been
leading the industry in the use of LPR technology and in the use of electronic handhelds since the early 2000s.
Although we remain agnostic as it relates to the technology brand, we utilize industry leading LPR technology at
most of our enforcement programs. With advanced knowledge of all major LPR brands like Gentec AutoVu, Vigilant,
Elsaag, OmniQ, we are well equipped to launch a technology refresh effort for City of Newport Beach with new LPR
system for each enforcement vehicle in addition to an innovative approach to deploy handheld LPR on smart
phones for bike and foot patrol. As highlighted later in the section, we are also highly experienced in the use of
electronic handheld ticket writers and related equipment. We have hands on knowledge of the Turbo Data
TicketPro system that is currently in use in Newport Beach as we use this technology at our other contracts
throughout California including Manhattan Beach, San Marcos and San Mateo.
Mobile LPR Technology Experience
Over the past 15 years, LAZ Parking has been phasing in our utilization of license plate recognition (LPR) hardware
and software for parking enforcement and curb lane management. The benefits of LPR are many, but our primary
goal with its implementation is to continue our evolution in eliminating the need for parking permits and allow
parking privileges to be handled only through the registration of license plates, therefore, speeding up parking
enforcement activity along with capturing valuable occupancy data to help us in making data driven decisions.
Since the successful deployment of the first generation Genetec AutoVu system in 2005 in West Hollywood, CA, our
team has become experts in the implementation and use of LPR technology across the United States. Although we
have remained agnostic in the selection and use of all major LPR systems, our team is particularly well versed in
the use of Genetec AutoVu system.
Some of the benefits that LAZ Parking offers our clients include:
• Established relationship with Genetec and all authorized Genetec partners
• Dedicated On -Street Subject Matter Experts with hand -on experience with LPR technology
• We offer greater flexibility by leveraging our industry -leading partner ecosystem
• Enhanced enforcement efficiency through automated list download and update
• Improved ease of use with seamless behind the scenes data consolidation
• Features we have implemented include Pay -by -Plate and PlateLink solutions
Below is a list of some of our client references where LPR technology is in full use within a Pay -by -Plate system.
ACCREDITED Parking {Management & Parking Enforcement Services SP R NG LM CITY OF NEWPORT BEACH, CAI RFP NO. 23-471 MARCH 29, 2023 Section B: Parking 33
10-65
City of West Hollywood, CA
Genetec AutoVu
2005
✓
✓
✓
✓
✓
✓
✓ ✓
City of Inglewood, CA
Genetec AutoVu
2020
✓
✓
✓
✓
✓
✓
✓ ✓
City of Chicago, IL
Genetec AutoVu
2007
✓
✓
✓
✓
✓
✓
✓ ✓
Montgomery County, MD
Vigilant
2009
✓
✓
✓
✓
✓
✓
✓
City of San Mateo
HTS / OmniQ
2019
✓
✓
✓
✓
✓
✓
✓
Maximizing Use of LPR -- Data Occupancy
In addition to ensuring parking compliance, LAZ Parking has utilized LPR technology to gain insight into the curb
management and on -street programs' overall performance. Our LPR data collection process can assess parking
occupancy and turnover down to the block face level. Rather than investing in dedicated data collection methods
that are expensive and under representative, we utilize the information that is already available to you.
We can convert existing LPR data and create exportable dashboards that will reflect up-to-date parking conditions
for the target area. We can also provide visualizations of parking occupancy and turnover so you can remain smart
and adaptive for important policy decisions. The tool can also monitor parking enforcement efficiency and optimize
enforcement resources by identifying locations that would benefit from additional oversight. Mobile LPR provides
flexibility to expand analysis outside of paid parking areas in cases of paid parking expansion or in collaboration
with other projects on time -limited or permitted blocks. Space inventory is a critical component of the project setup
to determine parking occupancy rates. LAZ Parking will utilize existing inventory information for metered blocks in
CSV format.
• Custom data collection routes and route management
• LPR unit evaluation and calibration
• Data collection sweep analysis by day and time
• Average occupancy rate by block, by day of the week, and by time of day
• Average length of stay
• Custom data fields
ACCREDITED Parking Management & Parking Enforcement Services A
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JPARKING LZ CITY OF NEWPORT BEACH, CAI RFP NO.23-47 1 MARCH 29, 2023 Section B: Parkin `t
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• Table and graphical data representations
• Data management - API data feeds —we will coordinate with City to receive daily data uploads
• Reporting and Dashboard
• Monitor parking enforcement efficiency
Our expertise is not only in enforcement but also other related services that complement parking enforcement
operations. For example, in the City of Inglewood, in addition to providing parking enforcement services, we are also
responsible for traffic dispatch service (working side by side with police dispatch) and traffic control services
including street traffic control for all special events at the Sofi Stadium and the Forum event center.
LAZ's experience, working hand -in -hand with local municipalities to build strong public/private partnerships,
produces results that save money while enhancing the services we provide. With decades of positive experience in
parking enforcement and related services, LAZ has managed some of the most complex parking programs in some
of the most demanding operating environments. Our Government Services Division offers our customers turnkey
parking enforcement solutions that are designed to provide fair and consistent enforcement to improve the quality
of life in the communities we serve and reliable and cost-effective service -led program management.
2 A list of proposed enforcement equipment including but not limited to, vehicles and bicycles
LAZ will furnish the required fleet of vehicles and bear all expenses such as vehicle financing, storage,
maintenance, repair, and insurance. In our cost proposal, we have budgeted for a total of five (5) brand new
vehicles for the Newport Beach operations as required per the RFP.
Operational Need
NewportProposed
Make
Model
Model Year
Number of Units
Parking Enforcement &
Employee Transport
Toyota
Prius Hybrid or
Corolla Hybrid
2022
3
Meter Collections
Ford
Transit Connect
2022
1
Meter Maintenance
Ford
150
2022
1
NACCREOITED Parking Management & Parking Enforcement Services
PARK1TION CHY OF NEWPORT BEACH, CA I RFP NO. MARCH 29, 2023 Section B: Parking ORGANIZATION I 35
10-67
GLOBAL POSITIONING SYSTEM (GPS)
As an added feature, our vehicles will be equipped with GPS
tracking units. This type of tracking system provides periodic
updates on vehicle movement, driving behavior, and idle
times. It will send email and cell phone alerts to
management for an infraction of a set rule. The ability to
monitor movement and driving patterns of enforcement
officers allows management to address issues promptly,
create efficiencies, and improve officer productivity. Not
only does the system provide a live feed of vehicle activity,
but also records are archived in case of complaints (e.g.,
for driving over the speed limit or skipping violating
vehicles). The record can be traced back to the driving
officer's activity for that day and time.
SAFETY LIGHTS
9
All vehicles will be mounted with alternating quad flash strobe magnetic mount in amber. These lights will be used
when staff is patrolling to warn other vehicles about their vehicle's slower movement.
VEHICLE MARKING
All vehicles will have markings clearly identifying all LAZ Parking vehicles. They will be branded with the City of
Newport Beach logo and marked accordingly as a vehicle that makes frequent stops. In addition, each vehicle will
be uniquely identified with a vehicle number (e.g., NB 01).
BICYCLES
Bicycle patrol has always been an effective way of patrolling
congested streets and beach lots. With new technology, bike
patrols will be even more efficient and cover more area with
electric bikes. As part of our offering, LAZ will purchase six (6)
Montague Paratrooper Pro Bikes. Using these bicycles will enable
our bike officers to patrol in more congested areas. We will work
with a local Newport Beach based bike shop to procure these bikes
and are looking forward to partnership with them for maintenance
and overall bike support. We are also in the process of evaluating
the technology available for license plate readers on bikes and will
provide the City with recommendations for future deployment of LPR on bikes.
Proposed bike model
3. A description of its enforcement management, including staffing and administrative functions, which shall include
a yes or no indication as to the ability to meet all functional specifications contained in the RFP. Feel free to include
any explanatory information
Per the RFP requirements, below in Table 3 is our compliance table demonstrating that we are fully able to meet all
the functional specifications listed. Newport Beach can benefit from LAZ's breadth of parking experience to deliver
the required services outlined in this RFP.
PACCREDlTED Parking Management & Parking Enforcement Services
jp R NQ CITY OF NEWPORT BEACH, CA I RFP NO. 23-47 j MARCH 29, 2023 Section B: Parking 36
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Table 3.. RFP Statement of Work Comoliance Table
�BILITY TO MEET FUNCTIONAL
SPECIFICATION
Enforce parking regulations relating to parking within areas
established by the City including electronic ticketing and the use
f License Plate
Reader (LPR) equipment and vehicles
X
Issue electronic citations and utilize City owned LPR systems
X
Maintain all enforcement equipment including LPR and vehicles
in good working condition
X
Provide enforcement staff for all hours of enforcement
X
Provide enforcement in new paid parking areas
X
Suspend or emphasize enforcement as requested by the City
X
Provide additional parking enforcement at the direction of
Newport Beach Police Department
X
Establish patrol routes and beats for enforcement staff
X
Recruit and train highly qualified staff
X
Provide initial and periodic training
X
Monitor staff performance and ensure compliance
X
Provide uniforms to staff and ensure compliance
X
Report all malfunctioning equipment to a parking mgmt.
supervisor
X
Maintain a log of parking pay station complaintslmalfunction s.
X
Provide all cameras, bicycles and other equipment required to
fulfill the Proposer's obligations under the Agreement;
X
Safeguard equipment, materials and vehicles
X
Attend all appeal hearings and provide statements
X
Assist City is public education about parking
X
Attend Stakeholder Meetings as requested by City (City Council,
Chamber of Commerce, BID)
X
Prepare accurate and timely reports and submit to the City
X
Parking Enforcement Methodology & Proposed Approach
Parking enforcement is an essential function of any on -street parking system. However, a successful parking
enforcement program should not be defined solely by the volume of citations issued or revenue generated through
parking violations. At LAZ Parking, we take a comprehensive approach, utilizing our national experience and best
industry practices to create a culture of compliance. The goal of improved payment compliance and adherence to
time restrictions is to generate turnover of the highest demanded parking spaces within the central business
district.
The following section highlights the components of our approach.
9ACCRECATED Parking Management & Parking Enforcement Services
PARKING Lj=CITY OF NEWPORT BEACH, CAI RFP NO. MARCH 29, 2023 Section B: Parking 7
0RGAIVIZA716h�' 1 +
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CUSTOMER -CENTRIC APPROACH TO PARKING ENFORCEMENT
LAZ's commitment is to provide a customer -centric approach to parking enforcement. Unlike traditional parking
enforcement programs, our approach focuses on public education as well as business and community outreach,
fostering increased compliance without alienating us from the community.
We will provide a team of parking enforcement ambassadors that will not only be trained on the fundamentals of
customer service. We will also provide a uniformed and highly visible presence for aiding citizens and visitors every
day.
Some typical examples of our enforcement services include:
• Providing brochures, directions or a map to someone looking
for a particular place of interest (e.g., Restaurant,
Administration, Library, etc.)
• Aiding customers with changing flat tires or jump starting a
dead battery
• Calling for Police assistance or reporting suspicious activity
• Providing a friendly explanation of why a vehicle received a
ticket
• Explaining the appeals process to a citizen or visitor that
received a ticket
• Visiting merchants to discuss any problems or concerns in a
proactive and professional manner
• Actively participating in merchant association and civic meetings
Ad
Another part of our customer -centric approach will be providing an administrative review process to address
citations that may be unwarranted. This administrative review will allow us to correct matters associated with
inadequate signage, malfunctioning meters, handicap parking and similar violations that should not burden the
courts.
FOCUS ON PERSONABLE CUSTOMER SERVICE IS PARAMOUNT
Our parking enforcement teams proudly represent cities across the country using each citizen or stakeholder
interaction as an opportunity to establish positive customer service. For citizens, we take an ambassador approach
as a reflection of the city we are representing by being personable, compassionate, and helpful. For our
stakeholders (City Departments, Code Compliance, Facilities, Special Events, City Council, other strategic City
vendors, etc.) we use a local Program Manager model that can respond immediately in person to any questions or
issues that arise. We have spent years honing relationships with a variety of stakeholders so we can approach the
City's parking issues lock step as a comprehensive Team. We welcome the ability to assist the cities we serve in
responding to citizen inquiries or concerns. As a strategic partner to each city we serve, we act as an extension of
high -quality City services; therefore, focus on customer service is the greatest strength in our service delivery
approach.
STRINGENT STAFF SELECTION & TRAINING 1S A PRIORITY
The essence of a strong enforcement program is dedicated, well -trained, properly selected staff that are paid
competitive wages. We employ multiple methods to carefully select the most qualified enforcement personnel,
ACCREDITED Parking Management & Parking Enforcement Services
PARKING CITY OF NEWPORT BEACH, CAI RFP NO. 23-47 MARCH 29, 2023 Section B: Parking R
ORGANIZA'ION' I Y
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train and educate our workforce, and provide them with tools needed to succeed. Our proven approach to training
involves classroom, practical on -street, mentoring, and refresher training.
TARGETED POLICIES TO ENSURE FAIR & CONSISTENT ENFORCEMENT
LAZ Parking has integrated policies and procedures that are tested and reviewed rigorously to ensure fair and
consistent enforcement, ticket accuracy, and quality customer service. With the cooperative efforts of the cities we
represent, we have gone beyond this level to identify additional methods focusing on ticket accuracy to minimize
any room for error in ticket issuance that becomes an inconvenience for citizen(s). Working closely with City
management across the U.S., this proactive approach has led to greater awareness and ability to address concerns
that could negatively impact the overall parking experience.
Quality Assurance & Control
LAZ's quality approach is a structured and documented management system that provides the framework for
planning, implementing, documenting, and assessing data, as well as for carrying out Quality Assurance (QA) and
Quality Control (QC) activities. QA is a system for confirming the reliability of measurement data through use of
reviews, inspections, and testing, whereas QC involves the accuracy of measurement data.
LAZ Parking uses this process to provide control and monitoring over our
parking enforcement and project management activities. Conducting
periodic quality checks through sampling of all issued citations allows LAZ
Parking to be proactive about identifying mistakes and correcting officer
behavior. Multiple techniques are utilized to ensure citation accuracy and to
identify inconsistency in overall program performance.
One example of an analysis done by LAZ Parking, at the request of a
comparable City, determined the amount of time between meter
expiration and when a citation is issued, as shown in chart here. This
information helped the City determine a grace period to program into the
meters.
For example, analyzing citation data to
determine if incorrect addresses are used on
citations. During a recent analysis, by
creating a map and color -coding citations by
street, a different color indicated an incorrect
street location, as shown below. Using this
method, we confirmed that most citations
are issued correctly.
REPORTING DEFICIENCIES (CURB
MARKINGS, MISSING SIGNS,
BROKEN METERS)
Breakdown of Time between
Wer Expiration and Citation Issuance
for September 2018
60. YmW eo Min
lax
20, Yin oo 90 Min
10%
30. Yin
to 40
Yin
50•Yn to 60 Yn �
5%
--. ..J)
� + �.•. YA ti+� • s � Li ; .�
IL
�l 1 ti
a ACCREDITED Parking Management & Parking Enforcement Services IOPRApRKIINoG^ LZ CITY OF NEWPORT BEACH, CA I RFP NO. 23-47 1 MARCH 24, 2023 Section B: Parking 39
7
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Since our officers are out in the field and enforcing regulations, it is important for the officers to report any faded
signs or curbs, which would prevent them from citating a vehicle in violation, in addition to, reporting various
deficiencies, including trees blocking signs, abandoned bulky items, broken meters, and missing or damaged signs.
In many cases, we utilize City provided incident reporting apps such as Accela and QAlert for incident reporting and
tracking.
Provided below is a sample report from a comparable project that is part of our daily parking enforcement
responsibilities.
2019 Accela App Submissions from WHPE
60
CD
50
40
" 30 rrrr�
20 r
a i
10
0 ® III 111January February March April May June July August September October November
1 Other 3 2 6 1 0 2 1 7 8 8 3
Trees 3 2 3 2 3 6 9 1 11 5 2
Report Broken Parking Meter 10 11 14 7 3 6 4 2 2 3 9
1 Abandoned Large Item Pickup Request 6 6 7 10 2 11 24 5 6 7 3
! Missing or Damaged Street Signs 5 11 20 7 16 14 16 14 14 15 2
CURB MANAGEMENT
Consolidating all on -street parking management functions, including revenue collections, meter maintenance, and
parking enforcement, will improve communication and collaboration between various team members, allowing for
a higher up -time of meters and subsequent payment compliance.
DYNAMIC ROUTING
Routine patrols are predictable. LAZ Parking will provide dynamic routing procedures based on multiple inputs that
are designed to maximize efficiency and effectiveness of enforcement officers. Several factors include:
• DIGITAL MAPPING: As part of LAZ's commitment, we will complete a full
audit of the current street conditions, including signage, parking meters,
time zones, no parking zones, loading zones, streetcar risks, ADA parking,
etc. All these factors will be contained in a digital map that will guide LAZ's
initial enforcement efforts.
• OCCUPANCY AND COMPLIANCE REPORTING: Our enforcement effort will
include recording and reporting on key data sets, such as on -street
occupancy and payment compliance by block.
• DATA/PREDICTIVE ANALYTICS: Using information from the parking
meters, enforcement systems, and occupancy and compliance reports, we
'IACCRECITEa Parking Management & Parking Enforcement Services
PARKING ZI
TIONCITY OF NEWPORT BEACH, CA I RFP NO. 23-47 1 MARCH 29, 2023 section B: Parking 40
OARKI•'
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will be able to continuously refine and refocus our parking enforcement efforts.
• HEAT MAPPING AND OFFICER TRACKING: Our systems include state-of-the-art reporting and monitoring of all
officer activities.
PERSONNEL DUTIES
We understand that our employees will have considerable interaction with the
public. In most cases, these motorists will be under the impression these
employees are City employees. As such, the LAZ Parking team recognizes the
City is entrusting them with its reputation, and we take this responsibility very
seriously. Our goal will be to ensure that all personnel serve as ambassadors of
the City. This goal will be accomplished by hiring good people, training them well,
treating them with respect, and providing them with the training and the tools
they need to do a good job. In turn, the expectation is they will, without fail,
conduct themselves in a professional manner and treat the City's citizens
politely and in a helpful manner.
It is understood that despite our best efforts, complaints may arise. Motorists
have the legal right to report unprofessional or illegal behavior by LAZ Parking
staff. Staff members are trained and expected to respond in a professional and
courteous manner during complaints. In the event a motorist is not satisfied with
the actions of behavior of a staff member, the LAZ Parking employee will provide
the motorist with his/her last name, badge number, and the name and telephone
number of the office upon request.
J�
w
Each officer complaint will be handled by the Project Manager. Management will
speak with the complainant and document the encounter. Then, the officer will have the opportunity to respond to
the complaint. Based on the information at hand, including any data reports that would add more information, if the
officer was not found to have done anything wrong, then the investigation will be closed. However, if there was fault
found with the officer, appropriate action and counseling will take place, including disciplinary action if a policy or
procedure was not followed. The results of the investigation, whether the officer was found to be at fault, will be
filed into the officer's personnel file.
OFFICER REPORT CARDS AND CITATION ACCURACY
LAZ Parking conducts monthly
officer "report card" reviews to
provide feedback, both positive and
areas needing improvement, to each 96&. 7 Q"N
officer. The report card provides a
snapshot of the officer's previous
month's productivity and quality with _ - . . - _
an emphasis on "quality over quantity.".,_ ,
This review is also a time to explain or reinforce the City's
core principles and priorities and how parking violations
ACCREDITED Parking Management & Parking Enforcement Services
PARKING Z CITY OF NEWPORT BEACH, CA RFP NO. 23-471 MARCH 29, 2023 Section B: Parking O ARKI TION�� I 41
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can help achieve the City's goals of increasing parking compliance, promotion of turnover among parking spaces,
and keeping traffic flowing.
The Officer Report Card was designed with the City's goal in mind. The key elements of the report card are shown in
the table below.
KEY ELEMENT DESCRIPTION
• DMV Hit Rate — number of name/address returns from the DMV
• Make Mismatch Rate —number of times a vehicle make is misidentified
• Correction Rate — number of times a correction must be made to a citation
CITATION • Initial Review Results — when a citation is contested, how many were found valid versus
ACCURACY not valid
• Internal Dismissals — number of dismissals processed due to officer error or other
reasons out of the officer's control (courtesy dismissals, equipment malfunctions, or
30-minute permit dismissal)
• The type of violations issued — comparing what violations they are citing against the
PRODUCTIVITY violations they have the opportunity or expectation to see
& VARIETY • Making sure an officer has a wide variety of different violations that fit the City's
parking goals (e.g., bus zones, passenger loading, bike lanes, permits)
SPATIAL
DISTRIBUTION Making sure the officer covers their assigned area
Officers also review the citations that were dismissed at the Improved Hit Rate
initial review level. This insight provides the officer valuable ❑Mv Hit Rate
100.00%
feedback on why the citation was dismissed, and what the 9800x
officer could have done differently. Sometimes the quality of 96W%
the photos or comments can make the difference. Officers 94.00%
920%
can explain their reasoning on why they issued the citation, 9000%
which often provides information that management can pass 8800%
y
on to the City, such as missing red curbs orJ�,�y�
misplaced/missing signage. Our experience has been that —2015 —2016 2017 —2018 —2019
officers welcome the feedback and subsequent discussion Past5yearsorWHPE'sDMVhiI ale.CdorschemeausledinE�ml.
as to why their citations are dismissed and are always eager to learn how they can improve and reduce their
dismissal rate.
The discussion between officers, supervisors, and City staff has led to an improvement in overall dismissal rates at
all our enforcement contracts.
-ACCREDITED Parking Management & Parking Enforcement Services RoPARKINcG LZ CITY OF NEWPORT BEACH, CAI RFP NO.23-47 1 MARCH 29, 2D23 Section B: Parking 4
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Proposed Staffing Plan
Our proposed staffing plan is based on the RFP requirements. With the utilization of License Plate Technology, our
enforcement ambassadors will be able to cover more ground which will provide consistent, reliable enforcement to
promote compliance and equitable use of parking inventory.
Positions
Parking Management
Non -Peak (Oct 1- Apr 30}
#Staff #hours/wk #Staff #hours/wk
+ Non -Peak IOct 1- Apr 30)
# Staff #hours/wk tl Staff #hours/wk
Project Manager (Local Manager)
1
40
1
40
Assistant Manager
1
40
1
40
Clerk {phone/counter)
2
60
2
60
Collections Ambassador
2
60
2
60
Enforcement Ambassador
8 264 8
264
Maintenance
3
100
3
100
Parking Lot Ambassador
6
168
Supervisor (Collections)
Supervisor (Enforcement)
1 24
Supervisor (Parking Management)
Total Staffing16
1
24
492
9
300
4. Proposers must demonstrate adequate enforcement management experience in a similarly sized or larger
municipality, and financial capability
UNPARALLELED PARKING ENFORCEMENT EXPERIENCE
Within its Government Services Business Unit, LAZ has a dedicated Municipal Parking Business Segment that is
primarily focused on Parking Meter Management and Enforcement Services. We have delivered reliable Parking
Enforcement and related services since 1988. Today, within our enforcement portfolio, we issue close to 1.5 million
citations annuallywith an average citation dismissal rate of less than 3%throughout our contracts. Working
collaboratively with cities, counties and police agencies throughout the U.S., LAZ has been intrinsic in developing
innovative parking enforcement solutions that integrate seamlessly with the wider parking and transportation
network of each city we serve. We are in the unique position of having managed some of the most complex turnkey
parking systems in the country.
Since 1981, LAZ Parking has grown and adapted alongside our customers. Today, we operate over 100 municipal
contracts across the U.S. with a 100% contract renewal rate. Most notably, our long-term presence in the California
market allows us to use best practices learned from managing some of most consistent and well -established
enforcement programs including West Hollywood, Inglewood, Santa Ana, Manhattan Beach and CA State Beaches.
With hands-on experience managing parking enforcement programs in highly diverse mixed -use environments and
beach communities like Newport Beach, we pledge to build on this experience to continue our solid commitment in
the delivery of effective parking management and parking enforcement solutions for the City of Newport Beach.
The table below provides a snapshot of our current programs that are similar in size, capacity and magnitude to
Newport Beach parking program demonstrating our past performance and proven track record of successful
implementing parking enforcement services solution for municipalities across California and nationwide.
.TACCREDITED Parking Management & Parking Enforcement Services
jp � Now LM CITY OF NEWPORT BEACH, CA i RFP NO. 23-47 i MARCH 29, 2023 Section B: Parking 43
10-75
California
Municipal
Enforcement Clients
City of West Hollywood, CA
200,000
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓ ✓ ✓
City of Inglewood, CA
90,000
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓ ✓ ✓
City of Santa Ana, CA
65,000
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
California State Parks
30,000
✓
✓
✓
✓
✓
✓
✓
✓
City of Manhattan Beach
35,000
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
City of San Marcos
1 C,000
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
City of San Leandro
15,000
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
City of Salinas, CA
20,000
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
City of Palo Alto, CA
10,500
✓
✓
✓
✓
✓
✓
✓
City of San Mateo, CA
32,500
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓ ✓
National
Municipal Enforcement
Clients
City of Chicago, IL
550,000
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
Montgomery County, MD
150,000
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓ ✓
New York, NY (MTA, NYCHA)
50,000
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
South Miami, FL
45,000
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
Norwalk, CT
40,000
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
City of Arvada, CO
10,500
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
The Ohio State University
36,600
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓ ✓
Eastern Michigan University
10,000
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓ ✓
5. Identify and outline the roles of key personnel and provide details of their experience with municipal parking
enforcement
Detailed response to this section listed under Section A — Parking Management.
ACCREDITED Parking Management & Parking Enforcement Services
1P AR„ IN CITY OF NEWPORT BEACH, CAI RFP NO. 23-47 1 MARCH 29, 2023 Section 8: Parking 44
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6. Provide a single contact person for all future communication between City staff and the proposer. Please provide
the contact person's name, title, organization, address, telephone number, and email address
MUHAMMAD MANSOOR, VICE PRESIDENT, MUNICIPAL SERVICES
LAZ Parking
949 South Coast Drive, Suite 515 Costa Mesa, CA 92626
Mobile. 714-290-4854 1 mmansoor@lazparking.com
7. Identify the individuals or companies who hold a major or controlling interest in the proposed operator
LAZ Parking California, LLC as the Proposer is a wholly owned subsidiary of LAZ Karp Associates, LLC (dba "LAZ
Parking") which is a Limited Liability Company organized pursuant to the laws of the State of Connecticut. LAZ
Parking operates through these regional offices headed by officers of the company. This organizational structure
enables LAZ to offer its clients the resources of a large company and the attention and responsiveness of a local
company.
8, Identify the individuals or companies who are expected to act as legal, financial, or other advisors for this project
LAZ will not be employing outside advisors for any legal, financial, or other advisors for this project. LAZ team
members who may also be in contact with the City are listed below:
INSURANCE AND RISK CONTACT
Shannon Damboise, Director, Insurance & Risk
SDamboise cDlazoarking.com
LEGAL CONTACT
Glenn Terk, General Counsel
GTerk(o7lazparking.com
FINANCIAL CONTACT
Carrie Ann Verge, Senior Finance Manager
CVergeg-Nazparking.com
9. Experience with Ticketpro ticket writers and software
LAZ Parking has extensive experience with Turbo Data Systems. We have successfully partnered with them for
several years and are currently working with them in the Cities of Manhattan Beach, San Marcos, and San Mateo.
Our transition lead was also instrumental in launching these three programs, two of which were first-time
outsourced services from their Police Department.
10. A list of comparable projects in which the keypersonnel have participated within the last five (5) years. Proposers
should specify how these projects relate to the RFP
Detailed response to this section listed under Section A — Parking Management.
-ACCREDITED Parking Management & Parking Enforcement Services RORGGANIZzATIARKINON� LM CITY OF NEWPORT BEACH, CA i RFP NO. 23-47 1 MARCH 29, 2023 Section 8: Parking 45
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12. Comprehensive enforcement training program for transition period and for new hires during contract period
LAZ Parking is aware of the impact initial and ongoing training has on the
performance of our enforcement officers. We believe well -trained officers
will ensure a high rate of enforcement resulting in increased compliance
and reducing negative backlash from citizens who may protest effective
enforcement, thus reducing the demands on both LAZ Parking and City
staff. We will provide extensive in-house training with a formal induction
program for new employees, continuing on-the-job training. As needed, we
will also provide re-training and/or follow-up training required to correct
deficiencies in performance. LAZ Parking will also provide staff with at least
eight (8) hours of annual refresher courses focusing on customer service
and conflict resolution.
New hires go through a combination of classroom and field training,
including ride -along training with supervisors. New hire training typically
lasts 1-2 weeks, following the curriculum shown in the table below.
• Company new hire orientation (4HRS)
• Officer expectations and standards
• Customer Service (Office Clerks — Additional 4HR Training)
• Focus on City of Newport Beach (P.0.1., Streets, Main Areas)
• Review of Municipal Codes and C.V.C. and violations overview
• Equipment Training (Citation Issuance Device, Vehicle and LPR)
• Reporting and Incident Training
• Conflict Resolution Training
woo
• Field training with Supervisor or Lead Parking Compliance Officer
• Must demonstrate competence in identifying violations and correctly
issuing citations.
• Must demonstrate competence in the citation issuance procedure.
• Must demonstrate competence in the license plate reader system.
CUSTOMER SERVICE TRAINING
The City of Newport Beach is renowned for its beautiful beaches
and outstanding restaurants. During the peak season when
parking demand is at the peak, well -trained, customer -focused
personnel are critical in ensuring a successful parking
enforcement program in Newport Beach. Training employees
with a mindset of customer service will be our priority.
Some of the topics covered under our customer service training
are:
SO
?ACCREDITED Parking Management & Parking Enforcement Services EARKAINoG LZ CITY OF NEWPORT BEACH, CAI RFP NO.23-471 MARCH 29, 2023 Section 8: Parking 48
10-78
• First Impressions
• Aggressive Hospitality
• Major "Do's" and "Don'ts"
• Conflict Resolution
• Service Recovery
• Telephone Etiquette
• Communication
13. Recommended implementation plan to transition from the current
proposer
Detailed response to this section listed under Section A — Parking Management.
14. Confirmation that Proposer shall be responsible for data retention and security compliance issues.
LAZ confirms that for meter operations it will retain its data regarding daily revenue deposit and reconciliation
records, meter condition reports, and meter maintenance reports. For parking enforcement, we will retain data
regarding citizen complaints using location specific logs. It is our understanding that the citation data, LPR plate
reads, and meter and mobile payment data is outside our purview and the data retention will reside with the City's
other service providers such as Turbo Data, Tannery Creek, ParkMobile and T2 Systems. We anticipate
memorializing scope and extent of data retention and security compliance within mutually agreeable contract
language.
AACCREDITED Parking Management & Parking Enforcement Services
a PARKING z CITY OF NEWPORT BEACH, CA I RFP NO. 23-47 1 MARCH 29, 2023 Section B: Parkin 49
R oRcarviz I NG g
10-79
Proposed innovations and Technology Solutions
LAZ Business Intelligence (BI)
For the City of Newport Beach, LAZ Parking will deploy our Business Intelligence (BI) solution with full
data integration across the various technology platforms and infrastructure associated with the City's
on -street parking system including T2, Park Mobile and Turbo Data. LAZ BI will act as a one stop shop
for City's data visualization needs where data will be housed in a manner that is readily accessible,
available, and exportable for data mining, analysis, and reporting.
LAZ Business Intelligence (BI) takes the guesswork out of
parking management by turning mountains of disconnected raw
data into actionable business insights. Built in-house on the
Microsoft Power BI enterprise platform by our data analytics
team, LAZ BI maximizes the value of your data to make decisions
smarter and faster. We offer our basic solution to the City of
Newport Beach at minimal cost and can expand on this offering
to build a customer solution.
This infinitely customizable solution provides a single view of the
most critical data points that drive a parking business. By
creating KPIs, users can monitor locations as a group or as a
single entity in real time, and drill down from high-level to
granular views. We provide the capability to dissect the data
down to individual transactions or even export the data. As a
result, strategic, data -driven decisions can be made about how to
best manage operations and drive revenues to the bottom line.
With LAZ BI, the City of Newport Beach will receive:
-AWL
• Consolidated reports and data at your fingertips, on any device, from a single source.
• Predict busiest and slowest times, then adjust resources as needed.
• Make strategic decisions to maximize revenue by location.
• Visualize occupancy levels by time to identify potential revenue opportunity.
• Enforcement data to identify problem areas and staffing needs.
• Unmatched insight into customer concerns and location management.
ACCREDITED Parking Management & Parking Enforcement Services
oARAK�� ATtC n CITY of NEWPORT BEACH, CAI RFP No. 23-47 1 MARCH 29, 2023 section B: Parking 50
I :I
Parking Guidance & Parking Availability
As part of the overall technology plan, LAZ Parking will develop a technology roadmap for the City of
Newport Beach that will include LPR and AI -based sensor technology for accurate, real-time per space
occupancy detection along with fully dynamic digital signage with a parking guidance platform. We will
research, source, and propose cutting -edge technology and operational recommendations to provide
location -based, real-time parking availability information with creative information display options. LAZ
Parking is currently evaluating multiple fully integrated dynamic sensor technology AI -based solutions. It
provide accurate, real-time parking availability and guidance at each turn. With its dynamic and fully
digital way finding signage, communication is made directly at lamppost, and it can be used for real-time
parking guidance, branding/advertising, and for public messaging. These solutions also offer a mobile
app, asset management, and an enterprise solution for the full parking footprint.
Apple & Android App
Occupancy by type
F.Y. Handimp, Der.err. Vlsila
Customized Website Design
Select destination
Bulwkv onics
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Supported by LAZ Parking marketing and communications
team, our project team will assist the City in enhancing and
relaunching City's parking website and will utilize social
media to promote parking and educate public on various
parking options and to obtain feedback. Working with
qualified web design firms and professionals, LAZ
develops, deploys and maintains many municipal websites
and can do the same for the City of Newport Beach. Some
examples of these websites include Park Worcester for the
City of Worcester, Rhode Island State Beaches, City of
Long Beach, and the City of Norwalk.
Navigate to tree space Pay
V PArking
Q ParkNoblle
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,'ACCREDITED Parking Management & Parking Enforcement Services
ocR KITo - CITY OF NEWPORT BEACH, CA I RFP NO. 23-47 i MARCH 29, 2023 Section B: Parking 51
10-81
EXHIBIT B
SCHEDULE OF BILLING RATES
LAZ Parking California, LLC Page B-1 1 o-82
EXHIBIT B
COST OF SERVICES & SCHEDULE OF BILLING RATES
a) Parking Management and Enforcement: City shall pay a base flat rate ("Base") to Consultant in the
annual amounts below to provide the Services in this Agreement. This annual payment shall be divided
into twelve (12) equal monthly installments that shall be transmitted to Consultant by the fifteenth
(15t") day of each calendar month so long as all required reporting has been received as stated in the
Agreement. An invoice shall be received from the Consultant by the eighth (8th) business day of each
month in order for the payment to be transmitted as stated above. All payments to Consultant under
this Section shall be accomplished by the use of electronic fund transfer. The following line item budget
categories considered to be included in the above mentioned Base are listed below.
Year Year Year3 Year Years
Regional Oversight (Mgmt not in NB)
$ 10,000.00
$ 10,500.00
$ 11,025.00
$ 11,576.25
$ 12,155.06
$ 55,256.31
Project Manager (local Manager)
$ 99,923.00
$ 104,919.15
$ 110,165.11
$ 115,673.36
$ 121,457.03
$ 552,137.65
Assistant Manager
$ 69,946.00
$ 73,443.30
$ 77,115.47
$ 80,971.24
$ 85,019.80
$ 386,495.80
Bookkeeper
$ -
$ -
$ -
$ -
$ -
$ -
Clerk (phone/counter)
$ 62,352.00
$ 65,469.60
$ 68,743.08
$ 72,180.23
$ 75,789.25
$ 344,534.16
Collections Ambassador
$ 62,352.00
$ 65,469.60
$ 68,743.08
$ 72,180.23
$ 75,789.25
$ 344,534.16
Enforcement Ambassador
$ 274,349.00
$ 288,066.45
$ 302,469.77
$ 317,593.26
$ 333,472.92
$1,515,951.41
Maintenance
$ 114,312.00
$ 120,027.60
$ 126,028.98
$ 132,330.43
$ 138,946.95
$ 631,645.96
Parking Lot Ambassador
$ 72,744.00
$ 76,381.20
$ 80,200.26
$ 84,210.27
$ 88,420.79
$ 401,956.52
Supervisor (Collections)
$ -
$ -
$ -
$ -
$ -
$ -
Supervisor(Enforcement)
$ 12,990.00
$ 13,639.50
$ 14,321.48
$ 15,037.55
$ 15,789.43
$ 71,777.95
Supervisor (Parking Management)
$ 12,990.00
$ 13,639.50
$ 14,321.48
$ 15,037.55
$ 15,789.43
$ 71,777.95
Benefits
$ 378,847.83
$ 397,790.23
$ 417,679.74
$ 438,563.72
$ 460,491.91
$2,093,373.43
Management Fee
$ 50,000.00
$ 50,000.00
$ 50,000.00
$ 50,000.00
$ 50,000.00
$ 250,000.00
Total of Salaries, Benefits & Management Fee
$1,220,905.83
$1,279,346.13
$1,340,813.43
$ 1,405,354.10
$1,473,121.81
$ 6,719,441.31
Pass Through / Reimbursable: The following line item budget categories considered to be pass through /
reimbursable ("Pass Through") are indicated below as well as an estimate of costs for each category. For
each Pass Through line item, the City will pay what the Consultant paid without any additional mark up to
City or the paid parking user. The categories and amounts paid by the Consultant shall be detailed in a
monthly invoice provided by Consultant. Supporting documentation shall be included in the invoice packet
with such items as, but not limited to, paid invoices and General Ledger reports showing the expense is
attributable to the City of Newport Beach parking. The monthly invoice packet shall be received by the
eighth (8t") business day of each calendar month. If additional backup or clarification on Pass Through
payments is required, the City will submit a request to the Consultant in writing.
10-83
Operational"Pass Through" Expense
Transition
Year
Year2
Year3
Year4
Year
TOTAL
Armored Car
$ -
$ 9,600.00
$ 10,080.00
$ 10,584.00
$ 11,113.20
$ 11,668.86
$ 53,046.06
Audit
$
$ 5,000.00
$ 5,000.00
$ 5,000.00
$ 5,000.00
$ 5,000.00
$ 25,000.00
Bank Charges
$ -
$ -
$ -
$ -
$ -
$ -
$
Credit Card Fees
$
$
$
$
$
$
$
Equipment Mai nt/Repair/Warranties**
$ -
$ 37,800.00
$ 37,800.00
$ 37,800.00
$ 37,800.00
$ 37,800.00
$ 189,000.00
Equipment Management System Fee**
$
$ 98,400.00
$ 98,400.00
$ 98,400.00
$ 98,400.00
$ 98,400.00
$ 492,000.00
Equipment Monthly Fees
$ -
$ -
$ -
$ -
$ -
$ -
$
Equipment Purchase
$
$ 10,000.00
$
$
$
$
$ 10,000.00
Gas
$ -
$ 24,000.00
$ 25,200.00
$ 26,460.00
$ 27,783.00
$ 29,172.15
$ 132,615.15
Internal Service Support **
$ -
$ 25,610.00
$ 26,641.00
$ 27,723.00
$ 28,859.00
$ 30,052.00
$ 138,885.00
Liability Insurance
$ -
$ 38,425.00
$ 40,346.25
$ 42,363.56
$ 44,481.74
$ 46,705.83
$ 212,322.38
License/Permits
$ -
$ 600.00
$ 600.00
$ 600.00
$ 600.00
$ 600.00
$ 3,000.00
Marketing, PR& Community Outreach
$ -
$ 1,000.00
$ 1,000.00
$ 1,000.00
$ 1,000.00
$ 1,000.00
$ 5,000.00
Miscellaneous **
$ -
$ -
$ -
$ -
$ -
$ -
$
Professional Services **
$
$ -
$ -
$ -
$ -
$ -
$ -
Office/Field Equipment **
$ -
$ 7,200.00
$ 7,560.00
$ 7,938.00
$ 8,334.90
$ 8,751.65
$ 39,784.55
Office Rent
$ -
$ 54,000.00
$ 56,700.00
$ 59,535.00
$ 62,511.75
$ 65,637.34
$ 298,384.09
Recruiting Fees
$ -
$ 2,000.00
$ 2,100.00
$ 2,205.00
$ 2,315.00
$ 2,431.00
$ 11,051.00
Signs **
$ -
$ 10,000.00
$ 10,000.00
$ 10,000.00
$ 10,000.00
$ 10,000.00
$ 50,000.00
Spare parts & Components
$ -
$ 5,000.00
$ 5,000.00
$ 5,000.00
$ 5,000.00
$ 5,000.00
$ 25,000.00
Subscriptions
$
$
$
$
$
$
$
Supplies **
$ -
$ 2,400.00
$ 2,520.00
$ 2,646.00
$ 2,778.30
$ 2,917.22
$ 13,261.52
Tickets
$
$ 5,000.00
$ 5,000.00
$ 5,000.00
$ 5,000.00
$ 5,000.00
$ 25,000.00
Uniforms
$ -
$ 9,962.00
$ 10,460.10
$ 10,983.11
$ 11,532.26
$ 12,108.87
$ 55,046.34
Utilities **
$
$ 10,200.00
$ 10,710.00
$ 11,245.50
$ 11,807.78
$ 12,398.16
$ 56,361.44
Vehicle(s)
$ -
$ 58,231.00
$ 58,231.00
$ 58,231.00
$ 58,231.00
$ 58,231.00
$ 291,155.00
Vehicle Insurance
$
$ 9,000.00
$ 9,450.00
$ 9,922.50
$ 10,418.63
$ 10,939.56
$ 49,730.68
Vehicle Maint/Repair/Warranties
$ -
$ 8,750.00
$ 9,187.50
$ 9,646.88
$ 10,129.22
$ 10,635.68
$ 48,349.27
If additional costs, please list below
$
$
$
$
$
$
$
One -Time Start Up Costs
$ 16,800.00
$ -
$ -
$ -
$ -
$ -
$ 16,800.00
Optional LPR Units (2)
$ -
$ 10,907.00
$ 22,507.00
$ 22,507.00
$ 22,507.00
$ 22,507.00
$ 100,935.00
$ 16,800.00
$ 443,085.00
$ 454,492.85
$ 464,790.54
1 $ 475,602.77
$ 486,956.31
$ 2,341,727.47
The Pass Through total and Base total give a Grand Total of $9,061,169. A ten (10%) percent contingency
will be added to cover for, but not limited to, potential additional parking areas, services, and equipment.
This brings the final Not To Exceed amount for the term of this agreement to $9,967,286.
Additional / Reduced Management and/or Enforcement: Below are the minimum staffing levels included
in the Base, which have been determined to be necessary to provide the Services in the Agreement.
Staffing levels shall remain at the levels listed below throughout the term of the Agreement. Official
timecards shall be provided with the monthly invoice as supporting documentation for the minimum
staffing requirements.
PEAK SEASON (May 1- Sept 30)
NON -PEAK (Oct 1- April 30)
Qty Staff
Hrs/wk
Qty Staff
Non Peak (Hrs/wk)
Project Manager
Assistant Manager
Clerk(phone/counter)
Collections Ambassador
Enforcement Ambassador
Maintenance
Parking Lot Ambassador
Supervisor (Enforcement)
Supervisor (Parking Management)
1
40
1
40
1
40
1
40
2
60
2
60
21
60
2
60
8
264
8
264
3
100
3
100
6
168
N/A
1
24
N/A
1 11
24
N/A
TOTALSTAFFINGI
251
780
171
564
10-84
For additional parking management and/or enforcement, if requested pursuant to Exhibit "A", Consultant
shall increase use of its own parking management and/or enforcement personnel where possible. If, in
Consultant and City's opinion, increased services are required and agreed to by City in writing, City shall
pay Consultant the following hourly rates for the additional personnel:
Proposed Man -Hour Billable Rates
Proposed Man -Hour Billable Rates*
Transition
Year 1
Year 2
Year 3
Year 4
Year 5
Project Manager
N/A
$69.15
$72.50
$76.02
$79.71
$83.57
Assistant Manager
N/A
$50.25
$52.69
$55.24
$57.92
$60.73
Customer Service Representative
N/A
$31.35
$32.87
$34.46
$36.14
$37.89
Collections Ambassador
N/A
$35.65
$37.38
$39.19
$41.09
$43.09
Enforcement Ambassador
N/A
$35.65
$37.38
$39.19
$41.09
$43.09
Maintenance Technician
N/A
$31.35
$32.87
$34.46
$36.14
$37.89
Parking Lot Ambassador
N/A
$31.35
$32.87
$34.46
$36.14
$37.89
Supervisor (Enforcement)
N/A
$37.45
$39.27
$41.17
$43.17
$45.26
Supervisor (Parking Management)
N/A
$37.45
$39.27
$41.17
$43.17
$45.26
*Man Hour Rates include all payroll taxes and benefits
If, in Consultant's opinion, a reduction in personnel is warranted due to, but not limited to, efficiencies or
controls put in place that no longer require the minimum staffing established in this Agreement, City shall
notify Consultant in writing giving thirty (30) days advanced notice that staffing should be reduced. City
will subsequently reduce the Base payment owed to Consultant by using a calculation of hourly rates
provided above by the total number of hours no longer needed. This reduction in Base will be a permanent
change and a new Base amount will be established.
Additional expense items related to the City's request for additional parking management and/or
enforcement services shall be subject to the same approval and procurement process as described in
Exhibit "A". These additional expense items shall be treated as a Pass Through and will follow the same
procedure as noted above.
b) City shall receive and keep all paid parking revenue, which shall be deposited daily.
c) All revenue from parking citations shall be the sole property of the City.
d) City reserves the right to adjust paid parking rates in its sole and absolute discretion. Consultant shall
utilize the most current paid parking rates as may be adopted by the City.
10-85
EXHIBIT C
INSURANCE REQUIREMENTS — PROFESSIONAL SERVICES
1. Provision of Insurance. Without limiting Consultant's indemnification of City,
and prior to commencement of Work, Consultant shall obtain, provide and
maintain at its own expense during the term of this Agreement, policies of
insurance of the type and amounts described below and in a form satisfactory
to City. Consultant agrees to provide insurance in accordance with
requirements set forth here. If Consultant uses existing coverage to comply
and that coverage does not meet these requirements, Consultant agrees to
amend, supplement or endorse the existing coverage.
2. Acceptable Insurers. All insurance policies shall be issued by an insurance
company currently authorized by the Insurance Commissioner to transact
business of insurance in the State of California, with an assigned policyholders'
Rating of A- (or higher) and Financial Size Category Class VII (or larger) in
accordance with the latest edition of Best's Key Rating Guide, unless otherwise
approved by the City's Risk Manager.
3. Coverage Requirements.
A. Workers' Compensation Insurance. Consultant shall maintain Workers'
Compensation Insurance, statutory limits, and Employer's Liability
Insurance with limits of at least one million dollars ($1,000,000) each
accident for bodily injury by accident and each employee for bodily injury
by disease in accordance with the laws of the State of California,
Section.
Consultant shall submit to City, along with the certificate of insurance, a
Waiver of Subrogation endorsement in favor of City, its City Council,
boards and commissions, officers, agents, volunteers and employees.
B. General Liability Insurance. Consultant shall maintain commercial
general liability insurance, and if necessary umbrella liability insurance,
with coverage at least as broad as provided by Insurance Services Office
form CG 00 01, in an amount not less than two million dollars
($2,000,000) per occurrence, four million dollars ($4,000,000) general
aggregate. The policy shall cover liability arising from bodily injury,
property damage, completed operations, personal and advertising
injury, and liability assumed under an insured contract (including the tort
liability of another assumed in a business contract).
C. Automobile Liability Insurance. Consultant shall maintain automobile
insurance at least as broad as Insurance Services Office form CA 00 01
covering bodily injury and property damage for all activities of Consultant
arising out of or in connection with Work to be performed under this
Agreement, including coverage for any owned, hired, non -owned or
LAZ Parking California, LLC Page C-1
10-86
rented vehicles, in an amount not less than five million dollars
($5,000,000) combined single limit each accident.
D. Professional Liability (Errors & Omissions) Insurance. Consultant shall
maintain professional liability insurance that covers the Services to be
performed in connection with this Agreement, in the minimum amount of
two million dollars ($2,000,000) per claim and two million dollars
($2,000,000) in the aggregate. Any policy inception date, continuity
date, or retroactive date must be before the Effective Date of this
Agreement and Consultant agrees to maintain continuous coverage
through a period no less than three years after completion of the
Services required by this Agreement.
E. Cyber Liability. Consultant shall maintain cyber liability insurance with
limits of not less than two million dollars ($2,000,000) per occurrence
and two million dollars ($2,000,000) annual aggregate covering (1) all
acts, errors, omissions, negligence, infringement of intellectual property,
(2) network security and privacy risks, including but not limited to
unauthorized access, failure of security, breach of privacy perils,
wrongful disclosure, collection, or negligence in the handling of
confidential information, privacy perils, including coverage for related
regulatory defense and penalties, and (3) data breach expenses payable
whether incurred by City or Consultant, including but not limited to
consumer notification, whether or not required by law, computer forensic
investigations, public relations and crisis management firm fees, credit
file or identity monitoring or remediation services, in the performance of
services for City or on behalf of City hereunder.
The policy shall contain an affirmative coverage grant for bodily injury
and property damage emanating from the failure of the technology
services or an error or omission in the content/information provided.
If a sub -limit applies to any elements of coverage, the certificate of
insurance evidencing the coverage above must specify the coverage
section and the amount of the sub -limit.
F. Comprehensive Crime Coverage. Consultant shall maintain
Comprehensive Crime Coverage, including employee dishonesty/fidelity
coverage, covering the theft, loss or destruction of money and securities
either on -site or in -transit, in an amount not less than two million dollars
($2,000,000) per occurrence and four million dollars ($4,000,000) in the
aggregate.
G. Excess/Umbrella Liability Insurance. If any Excess or Umbrella Liability
policies are used to meet the limits of liability required by this contract,
then said policies shall be "following form" of the underlying policy
coverage, terms, conditions, and provisions and shall meet all of the
insurance requirements stated in this contract, including, but not limited
to, the additional insured and primary & non-contributory insurance
LAZ Parking California, LLC Page C-2
10-87
requirements stated herein. No insurance policies maintained by the
City, whether primary or excess, and which also apply to a loss covered
hereunder, shall be called upon to contribute to a loss until the
Contractor's primary and excess liability policies are exhausted.
4. Other Insurance Requirements. The policies are to contain, or be endorsed to
contain, the following provisions:
A. Waiver of Subrogation. All insurance coverage maintained or procured
pursuant to this Agreement shall be endorsed to waive subrogation
against City, its City Council, boards and commissions, officers, agents,
volunteers and employees or shall specifically allow Consultant or others
providing insurance evidence in compliance with these requirements to
waive their right of recovery prior to a loss. Consultant hereby waives its
own right of recovery against City, and shall require similar written
express waivers from each of its subconsultants.
B. Additional Insured Status. All liability policies including general liability,
excess liability, cyber liability, crime liability and automobile liability, if
required, but not including professional liability, shall provide or be
endorsed to provide that City, its City Council, boards and commissions,
officers, agents, volunteers and employees shall be included as insureds
under such policies.
C. Primary and Non Contributory. All liability coverage shall apply on a
primary basis and shall not require contribution from any insurance or
self-insurance maintained by City.
D. Notice of Cancellation. All policies shall provide City with thirty (30)
calendar days' notice of cancellation (except for nonpayment for which
ten (10) calendar days' notice is required) or nonrenewal of coverage for
each required coverage.
5. Additional Agreements Between the Parties. The parties hereby agree to the
following:
A. Evidence of Insurance. Consultant shall provide certificates of
insurance to City as evidence of the insurance coverage required herein,
along with a waiver of subrogation endorsement for workers'
compensation and other endorsements as specified herein for each
coverage. Insurance certificates and endorsement must be approved
by City's Risk Manager prior to commencement of performance. Current
certification of insurance shall be kept on file with City at all times during
the term of this Agreement. The certificates and endorsements for each
insurance policy shall be signed by a person authorized by that insurer
to bind coverage on its behalf. At least fifteen (15) days prior to the
expiration of any such policy, evidence of insurance showing that such
insurance coverage has been renewed or extended shall be filed with
the City. If such coverage is cancelled or reduced, Consultant shall,
LAZ Parking California, LLC Page C-3
10-88
within ten (10) days after receipt of written notice of such cancellation or
reduction of coverage, file with the City evidence of insurance showing
that the required insurance has been reinstated or has been provided
through another insurance company or companies. City reserves the
right to require complete, certified copies of all required insurance
policies, at any time.
B. City's Right to Revise Requirements. City reserves the right at any time
during the term of the Agreement to change the amounts and types of
insurance required by giving Consultant sixty (60) calendar days'
advance written notice of such change. If such change results in
substantial additional cost to Consultant, City and Consultant may
renegotiate Consultant's compensation.
C. Right to Review Subcontracts. Consultant agrees that upon request, all
agreements with subcontractors or others with whom Consultant enters
into contracts with on behalf of City will be submitted to City for review.
Failure of City to request copies of such agreements will not impose any
liability on City, or its employees. Consultant shall require and verify
that all subcontractors maintain insurance meeting all the requirements
stated herein, and Consultant shall ensure that City is an additional
insured on insurance required from subcontractors. For CGL coverage,
subcontractors shall provide coverage with a format at least as broad as
CG 20 38 04 13.
D. Enforcement of Agreement Provisions. Consultant acknowledges and
agrees that any actual or alleged failure on the part of City to inform
Consultant of non-compliance with any requirement imposes no
additional obligations on City nor does it waive any rights hereunder.
E. Requirements not Limiting. Requirements of specific coverage features
or limits contained in this Section are not intended as a limitation on
coverage, limits or other requirements, or a waiver of any coverage
normally provided by any insurance. Specific reference to a given
coverage feature is for purposes of clarification only as it pertains to a
given issue and is not intended by any party or insured to be all inclusive,
or to the exclusion of other coverage, or a waiver of any type. If the
Consultant maintains higher limits than the minimums shown above, the
City requires and shall be entitled to coverage for higher limits
maintained by the Consultant. Any available insurance proceeds in
excess of the specified minimum limits of insurance and coverage shall
be available to the City.
F. Deductible or Self -insured Retentions. Any deductible or self -insured
retention must be approved in writing by the City and shall protect the
indemnified parties in the same manner and to the same extent as they
would have been protected had the policy or policies not contained a
deductible or self -insured retention. The City may require the Permittee
to purchase coverage with a lower retention or provide proof of ability to
LAZ Parking California, LLC Page C-4
10-89
pay losses and related investigations, claim administration and defense
expenses within the retention. The policy language shall provide, or be
endorsed to provide, that the self -insured retention may be satisfied by
either the Permittee or the City.
G. City Remedies for Non -Compliance. If Consultant or any subconsultant
fails to provide and maintain insurance as required herein, then City shall
have the right but not the obligation, to purchase such insurance, to
terminate this Agreement, or to suspend Consultant's right to proceed
until proper evidence of insurance is provided. Any amounts paid by
City shall, at City's sole option, be deducted from amounts payable to
Consultant or reimbursed by Consultant upon demand.
H. Timely Notice of Claims. Consultant shall give City prompt and timely
notice of claims made or suits instituted that arise out of or result from
Consultant's performance under this Agreement, and that involve or may
involve coverage under any of the required liability policies. City
assumes no obligation or liability by such notice, but has the right (but
not the duty) to monitor the handling of any such claim or claims if they
are likely to involve City.
Consultant's Insurance. Consultant shall also procure and maintain, at
its own cost and expense, any additional kinds of insurance, which in its
own judgment may be necessary for its proper protection and
prosecution of the Work.
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