HomeMy WebLinkAboutIV(c)_GPAC Outreach Subcommittee Memo with EnclosuresAttachment No. 3
Outreach Subcommittee Memo w/ Enclosures
Community Development Department
CITY OF NEWPORT BEACH
COMMUNITY DEVELOPMENT DEPARTMENT
100 Civic Center Drive
Newport Beach, California 92660
949 644-3200
newportbeachca.gov/communitydevelopment
Memorandum
To: Co-Chairs Evans and Greer, and GPAC Members
From: Benjamin M. Zdeba, AICP, Principal Planner
Date: February 1, 2024
Re: GPAC Outreach Subcommittee Efforts
________________________________________________________________
The GPAC Outreach Subcommittee met on Wednesday, January 31, to identify a
chairperson and to review the results of the survey that requested feedback from
the GPAC on event types and meetings to prioritize. GPAC Member Annie
Clougherty was identified as the Chair of this Subcommittee and will provide an
overview of the Subcommittee’s discussion and any actions at your upcoming
meeting on February 7.
Enclosed for your reference are the following materials:
1. Action Minutes from the Subcommittee Meeting on January 31; and
2. PowerPoint Presentation from the Subcommittee Meeting on January 31.
The GPAC Outreach Subcommittee will be seeking feedback on the topic of the
outreach, as well as input on considerations. With GPAC’s concurrence on the
efforts to date, the outreach and engagement component can kickoff later in
February to start gaining momentum through raising awareness and visioning.
Action Minutes: GPAC Outreach Subcommittee
Meeting Date: Wednesday, January 31, 2024, at 5:00 p.m.
Location: Spyglass Meeting Room at City Hall and Teams
GPAC and GPUSC Members in Attendance: Annie Clougherty, Dennis Baker, Debbie Stevens, Jim Carlson,
Susan DeSantis, Phillip Brown, Laird Hayes, Kimberly Carter, Jim Mosher (Public)
City Staff in Attendance: Ben Zdeba, Jenna Tourje-Maldonado (Consultant), Taylor Funderburk (Consultant)
Elizabeth Dickson (Consultant)
Brief Discussion Recap and Action Minutes
City staff initiated the meeting and provided the following basic objectives for the meeting: 1) to determine
the Chairperson of the GPAC Outreach Subcommittee; 2) to hear results of the GPAC Outreach Priority
Survey; and 3) to provide feedback on what should be considered and explored through the outreach.
Identifying the GPAC Outreach Subcommittee Chairperson
After some discussion, GPAC Member Annie Clougherty was named Outreach Subcommittee Chair.
✓ Action: GPAC Member Clougherty will serve as the Chair of the GPAC Outreach Subcommittee.
Discussing GPAC Outreach Priority Survey Results
Jenna Tourje-Maldonado presented the results of the GPAC Outreach Priority Survey. Fourteen GPAC
Members responded to the survey, and ranked arts & entertainment, harbor social events, farmers
markets, and library event categories the highest, with support for library events, youth supports, and
nature/ environmental cleanup. Adult sports was ranked the lowest. Jenna also shared the
opportunities for “Go-to-Meetings” the GPAC highlighted. The pop-up events and go-to-meetings are
intended to get “boots on the ground” about the General Plan Update.
General Input
• Outreach subcommittee members suggested a number of options for pop-ups, including,
Arts Commission Events, the Balboa Island Art Walk, Witte lectures at the Central Library and
Library Foundation events, Battle of the Bay, and Newport Coast HOA Annual Event during
the Summer. Other ideas, like pop-ups at Fashion Island and shopping centers were noted
as well.
• Subcommittee members and staff discussed GPAC or GPUSC members presenting at Go-
to-Meetings where they have relationships, with city staff support to provide “guardrails” and
answer technical questions. The Consultant team could cover meetings GPAC or GPUSC
members could not attend.
Jenna Tourje-Maldonado noted that pop-up events require additional staffing, and are intended to
reach people who would not typically be engaged in a General Plan process. She noted events could
take place over different lengths of time, from a full day at the Farmers Market to the length of a kick-
ball game, with 2-4 hours as the average time. The goal is to talk to a diverse group of people, get input
on the general plan, and share information out.
GPAC Outreach Subcommittee
Action Minutes for January 31, 2024
Brainstorm on Outreach Priorities
Jenna then presented a series of questions for the Outreach Subcomittee to brainstorm for City staff
to take into account. These included:
• What are priorities for pop-up events in Phase I?
• What are our objectives for outreach?
• Where can we attend?
• Brainstorm: What questions to ask the public?
The Subcommittee identified key parameters to prioritize, noting that there are more events available
than are scoped for. Suggestions included identifying event dates and looking at a cross section of
events, including a library series, events with kids, and a farmers’ market. A suggestion included
noting different demographics and identifying events that cross those demographics. Another was to
see a cross section of activities with a variety of people and interests across Newport Beach. The
following types of events were brainstormed, and City staff and the Consultant team will follow-up.
• Library events (Witte lecture series)
• Farmer’s Market
• Water Polo/Sporting event (Battle of the Bay)
• Environmental Nature Center (ENC) event
• Mariner’s Church (outside of Newport, but with a large population)
• Mayor’s Egg Race
The Outreach Subcommittee brainstormed the following questions that can be used as prompts in
the Pop-up events:
• Do you know what the General Plan is? How will it impact you/me personally?
• What would you like to see different in Newport Beach than it is today?
• What would you like to see in Newport Beach that isn’t here today?
• Sell the gathering of information for what they want.
• What is it that you value about Newport Beach?
• What would be tragic if you lost? (e.g., clean water in the bay, losing parks, etc.)
• Comments:
o Use visual graphics to attract attention and make the information easier to
understand.
o Connect people to the website through QR Code.
Online Mapping Tool Preview
Taylor Funderburk shared a mapping exercise the city will use as an online survey tool to direct
people to provide input. The subcommittee expressed excitement about the tool, and encouraged
the City to do broad communication and advertisement, including advertisement in the Daily Pilot
(or Stu News). Jenna shared the team is developing a communications plan that includes placing
ads, press releases, and social media pushes.
GPAC Outreach Subcommittee
Action Minutes for January 31, 2024
Next Steps
✓ Action: The following actions and next steps were identified by the GPAC Outreach Subcommittee:
• Share discussion and alignment on outreach approach at the February 7, 2024 GPAC
meeting;
• City and Consultant to identify and schedule pop-up events after GPAC;
• City to launch engagement activity on website to align with pop-ups and go-to-meetings;
• Kearns & West to continue planning; and
• Jenna Tourje-Maldonado to provide a short, on-demand video training on tips for
presentation/ facilitation for use by the GPAC and GPUSC.
GPAC OUTREACH SUBCOMMITTEE
MEETING #4
JANUARY 31, 2024
Agenda
1.Identifying a chairperson/spokesperson for the subcommittee
2.Reviewing the Questionnaire Responses
3.Provide feedback and Prioritize Events for Phase I
4.Open Discussion
Identifying Chairperson
GPAC Questionnaire Results
Top Event Priorities
•Arts & Entertainment – 72%
•Farmers Markets – 65%
•Harbor Social Events – 58%
•Libraries – 35%
•Youth Sports – 29%
•Nature/Environmental
Clean Up – 21%
•Adult Sports – 7%
Pop-Up Recommendations
Event Name Date & Time
Newport Beach Farmers Market Sundays at 9:00 a.m. - 1:00 p.m.
Newport Beach Public Library Sunday Musicals Sundays at 3:00 p.m.
Yoga in the Park Saturday or Sunday mornings
Community Day Sunday 10 a.m. - 2 p.m.
Sherman Library and Gardens Varies
Corona del Mar Farmers Market Saturdays 9am - 1pm
Fourth Saturday Beach and River Mouth Cleanup Every fourth Saturday from 9:00 a.m. - 11 a.m.
Monday Newport Beach Kickball Starts Monday, March 5th
Annual Golf Tournament at the Newport Beach Country Club / The
HOAG Classic March 20-24, 2024
Central Library - 9th Annual Mayor’s Egg Race,Saturday, March 23, 2024, 10:00 AM - Noon
Newport Beach Boat Show April 18 - 21, 2024
Newport Beach Youth Track Meet April 19th 2024
Newport to Ensenada Yacht Race April 26-28, 2024
Annual Pickleball Tournament and any of the City’s Pickleball
facilities May 7th at 1:00 pm
Go-To -Meeting Recommendations
•HOA Meetings
•MASTER HOA’s for Newport Coast - Newport Ridge Master HOA,
Pelican Hill HOA and Pelican Ridge (aka Ocean Ridge)
•Big Canyon HOA
•Country Clubs (Pop-up’s too)
•Newport Beach Country Club
•Big Canyon Country Club
•Newport Coast Advisory Committee
•Oasis Monthly Meetings
•SPON Annual Meetings
•Yacht Clubs
•Chambers of Commerce - Corona del Mar & Newport Beach
•Environmental Nature Center events (Pop-up’s too)
•Good morning CDM
Prioritization
Questions to Consider
What are our priorities for pop-up events in Phase I?
What are our objectives for Outreach?
Where can we attend to optimize our engagement?
Brainstorm: What questions do we want to ask the public?
Example Activity -Website
SOCIAL MAP
Questions?
Next Steps
•Support outreach priorities at the GPAC meeting 2/7
•Identify & Schedule Pop-Up events
•Launch Engagement Activity on Website –Social Map
Click to edit Master title style
Contact
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Thank you!
Benjamin Zdeba, AICP
Principal Planner
P: 949-644-3253
Email: bzdeba@newportbeachca.gov
Jaime Murillo, AICP
Acting Deputy CDD Director
P:949-644-3209
Email:jmurillo@newportbeachca.gov