Press Alt + R to read the document text or Alt + P to download or print.
This document contains no pages.
HomeMy WebLinkAboutWATER_TAXI_COMMITTEE*NEW FILE*
WATER -TAXI -COMMITTEE
E
RESOLUTION NO.2010-90
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF NEWPORT BEACH
AMENDING RESOLUTIONS NO. 2010-36 and 2009-25 TO EXTEND THE TERM OF
THE SUMMER WATER TAXI EXPLORATORY COMMITTEE AND ADD NEW
RESPONSIBILITIES.
WHEREAS, the City Council adopted Resolution No. 2009-25 creating the Summer Water Taxi
Exploratory Committee on May 12, 2009 with a term of one year;
WHEREAS, the City Council adopted Resolution No. 2010-36 extending the term of the
Summer Water Taxi Exploratory Committee to September 20, 2010;
WHEREAS, the Water Taxi Exploratory has successfully completed all the tasks originally
assigned to it;
WHEREAS, the successful completion of those tasks has led the City Council to direct that
questions regarding a potential Water Taxi be included in the pending survey by the City;
WHEREAS, the City Council has also asked staff to develop a work plan for an RFP and the
Committee would like to assist with that; and
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Newport Beach
wishes to extend the term and add to the responsibilities of the Summer Water Taxi Exploratory
Committee as follows:
Section 1: Term
The term of the Summer Water Taxi Exploratory Committee shall be extended from September 30,
2010 to March 30, 2011 unless extended by action of the City Council.
Section 2: Purpose and Responsibilities
Section 2 of Resolution No. 2009-25 is amended to add the following Committee responsibility:
To assist in the development a draft work plan for an RFP. The draft work plan shall be submitted to
the City Council for decision regarding reassigning staff and resources to create and pursue an RFP
seeking private companies to operate a Water Taxi.
ADOPTED this 27t' day of July, 2010
4
MAYOR
ATTEST:
CITY CLERK ' n
u
0 0
STATE OF CALIFORNIA }
COUNTY OF ORANGE
CITY OF NEWPORT BEACH }
I, Leilani I. Brown, City Clerk of the City of Newport Beach, California, do hereby
certify that the whole number of members of the City Council is seven; that the foregoing resolution,
being Resolution No. 2010-90 was duly and regularly introduced before and adopted by the City
Council of said City at a regular meeting of said Council, duly and regularly held on the 27th day of
July, 2010, and that the same was so passed and adopted by the following vote, to wit:
Ayes: Selich, Rosansky, Henn, Webb, Gardner, Daigle, Mayor Curry
Noes: None
Absent: None
Abstain: None
IN WITNESS WHEREOF, I have hereunto subscribed my name and affixed the
official seal of said City this 28th day of July, 2010.
Vr
Leilani I. Brown
City Clerk
Newport Beach, California
(Seal)
.r 114
RESOLUTION NO.2010-36
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF NEWPORT BEACH
AMENDING RESOLUTION NO. 2009-25 TO EXTEND THE TERM OF THE SUMMER
WATER TAXI EXPLORATORY COMMITTEE AND ADD NEW RESPONSIBILITIES.
WHEREAS, the City Council adopted Resolution No. 2009-25 creating the
Summer Water Taxi Exploratory Committee on May 12, 2009 with a term of one year;
WHEREAS, the Water Taxi Exploratory has successfully completed all the tasks
originally assigned to it;
WHEREAS, the successful completion of those tasks has led the City Council to
direct that questions regarding a potential Water Taxi be included in the pending survey
by the City;
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of
Newport Beach wishes to extend the term and add to the responsibilities of the Summer
Water Taxi Exploratory Committee as follows:
Section 1: Term
The term of the Summer Water Taxi Exploratory Committee shall be extended
from May 12, 2009 to September 30, 2010 unless extended by action of the City
Council.
Section 2: Purpose and Responsibilities
Section 2. of Resolution No. 2009-25 is amended to add the following Committee
responsibility.
To assist in the development of questions on potential Water Taxi usage and
fares for inclusion in a survey to be conducted by the City and/or Visit Newport Beach,
Inc.
ADOPTED this 13t' day of April, 2010
MAYOR
ATTEST:
y •(5-ITY CLERK
..
!J
STATE OF CALIFORNIA }
COUNTY OF ORANGE } ss.
CITY OF NEWPORT BEACH }
I, Leilani I. Brown, City Clerk of the City of Newport Beach, California, do hereby
certify that the whole number of members of the City Council is seven; that the foregoing resolution,
being Resolution No. 2010-36 was duly and regularly introduced before and adopted by the City
Council of said City at a regular meeting of said Council, duly and regularly held on the 13th day of
April, 2010, and that the same was so passed and adopted by the following vote, to wit:
Ayes: Selich, Rosansky, Webb, Henn, Gardner, Daigle, Mayor Curry
Noes: None
Absent: None
Abstain: None
IN WITNESS WHEREOF, I have hereunto subscribed my name and affixed the
official seal of said City this 14th day of April, 2010.
04, LCII
City Clerk
Newport Beach, California
(Seal)
CITY OF NEWPORT BEACH
CITY COUNCIL STAFF REPORT
Agenda Item No. 6
July 27, 2010
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Planning Department
Leigh M. De Santis, Economic Development Administrator
949-644-3207, Idesantis(c-)newportbeachca.gov
SUBJECT: 'Extension of Term for'Water Taxi Exploratory Committee
ISSUE:
Extend the term of the Water Taxi Committee for six months beyond current termination
date of September 30, 2010 to March 30, 2011.
RECOMMENDATION:
Adopt the attached Resolution No. 2010- _ extending the term of the Water Taxi
Committee six months from September 30, 2010 to March 30, 2011 to allow it to assist
in developing a work plan for a Water Taxi RFP.
DISCUSSION:
The Water Taxi Exploratory Committee was established for one year to prepare a report
on the feasibility of a water taxi in Newport Harbor. On February 9, 2010 the City
Council received and filed their completed report and adopted the following —
"To defer distribution of an, RFP to Summer 2011 and allow the Summer Water Taxi
Committee to work with interested parties to structure and find subsidized funding to
conduct a survey in Summer 2010."
On April 13, 2010 the Council extended the term of the Committee from May 10 to
September 30, 2010 to allow it to develop questions and analyze results of upcoming
surveys of residents, businesses and visitors.
The Water Taxi Committee met on April 19, 2010, and determined that it did not feel
that a few questions on either the City Survey or the Visit Newport Beach Survey would
be adequate. The Committee Chair approached the City Council on April 27, 2010
requesting that the City Council commit to "$12,000 Challenge grant' for a Water Taxi
Survey if the Committee could raise $12,000 through its own efforts.
Recommendations from Water Taxi Exploratory Committee
July 27, 2010
Page 2
While the City Council declined to commit funds to any independent Water Taxi survey
they did provide the following additional instruction to City staff:
"To make up a work plan/timeline on what it would take to go directly to the market with
an RFP for water taxi service. Staff was asked to bring the work plan/timeline to
Council to let them decide whether to allocate staff resources to the effort."
Staff did submit some potential survey questions for both the City survey and the Visit
Newport Beach survey regarding a use of a Water Taxi.
The attached Resolution extends the Committee's term to the end of March 2011 to
allow them to continue to work with staff to review the results of the surveys which have
yet to be distributed and to work with staff on the requested work plan/timeline/resource
needs.
Prepared by: Submitted by:
eic M. De Santis,
Economic Development Administrator
Attachment: Resolution
Sharon Z. Wood
Special Projects on Itant
0 0
RESOLUTION NO. 2010-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF NEWPORT BEACH AMENDING
RESOLUTIONS NO. 2010-36 and 2009-25 TO EXTEND THE TERM OF THE SUMMER WATER TAXI
EXPLORATORY COMMITTEE AND ADD NEW RESPONSIBILITIES.
WHEREAS, the City Council adopted Resolution No. 2009-25 creating the Summer Water Taxi
Exploratory Committee on May 12, 2009 with a term of one year;
WHEREAS, the City Council adopted Resolution No. 2010-36 extending the term of the Summer Water
Taxi Exploratory Committee to September 20, 2010;
WHEREAS, the Water Taxi Exploratory has successfully completed all the tasks originally assigned to
it;
WHEREAS, the successful completion of those tasks has led the City Council to direct that questions
regarding a potential Water Taxi be included in the pending survey by the City;
WHEREAS, the City Council has also asked staff to develop a work plan for an RFP and the
Committee would like to assist with that; and
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Newport Beach wishes to
extend the term and add to the responsibilities of the Summer Water Taxi Exploratory Committee as
follows:
Section 1: Term
The term of the Summer Water Taxi Exploratory Committee shall be extended from September 30,
2010 to March 30, 2011 unless extended by action of the City Council.
Section 2: Purpose and Responsibilities
Section 2 of Resolution No. 2009-25 is amended to add the following Committee responsibility:
To assist in the development a draft work plan for an RFP. The draft work plan shall be submitted to
the City Council for decision regarding reassigning staff and resources to create and pursue an RFP
seeking private companies to operate a Water Taxi.
ADOPTED this 27t' day of July, 2010
MAYOR
ATTEST:
CITY CLERK
2
City of Newport Beach
City Council Minutes
July 27, 2010
XIII.
necessary construction documents/reports; and project construction observation
services for a cost not to exceed $2,203,713; and b) approve and authorize t
Mayor to execute Amendment No. 5 to the Professional Services Agree nt
with Gable Consulting to provide Project Management Services in ding
oversight of the various design consultants, project permitting, desi review
and cost estimating, value engineering, project scheduling, construct' n bid and
award services and other necessary project support services for cost not to
exceed $144,345.
8. \EASHORE DRIVE AND PEARL AVENUETDEGATEMENT (C-4476) - AWARD OF CONTRA [381700-20101. a)
project drawings and specifications; b) and C-4476 to Atlas-
r the total bid price of $92,300, and a orize the Mayor and the
execute the contract; and c) estab ' h an amount of $7,700 to
of unforeseen work.
9. CONTRACT AkPROVAL WITH A F RMER CITY EMPLOYEE -
COUNCH. POL Y F-20 (C 4b86) [ /100-20101. Authorize the City
Manager to execute contract with f er City employee Steve Bunting for
analytical assistance in a City Man er's office for up to six months.
10. OASIS PARKING LOT S & FIFTH AVENUE RESURFACING (C-
4524) - AWARD OF CON CT [881100 20101. a) Approve the project
drawings and specifications- ) a and C-4524 to R.J. Noble Company for the
total bid price of $149,9 .50, an authorize the Mayor and City Clerk to
execute the contract; a c) establish amount of $15,000.00 (10%) to cover
the cost of unforeseen ork.
E: MISCELLANEOUS
12. PLANNING OMMISSION AGENDAS FOR Y 1S, 2010, AND JULY
15,Z
b, 2010 WING
Receive and file written report.
1S. RESP SIBLE BEVERAGE SERVE (RBS) TR NG [I00-20IOj.
Rece' a and file.
"hew
Thomas discussed alcohol -related statistics:
14. APPOINTMENT OF AURA MEIER TO ENVIRONMENTAL
AFFAIRS COMMITTEE (EQ�1C) [I00-$0101. Confirm Council
Leslie Daigle's appointment of Laura Meier,tc the vacant District 4 po,
Motion bn Mayor Pro Tern Henn, seconded by Council Member Webb to
approve the Consent Calendar, except for the items removed (3, 11•and 15); and noting
Council Member Daigle's recusal on Item 5.
The motion carried by the following roll call vote;
Ayes: Council Member Selich, Council Member Rosansky, Mayor Pro Tem. Henn, Mayor
Curry, Council Member Webb„ Council Member' Gardner, Council Member Daigle
ITEMS REMOVED FROM THE CONSENT CALENDAR
•8. CONSIDERATION OF AN ORDINANCE AMENDING SECTION 7.04.030 IF
Volume 59 - Page 543
City of Newport Beach
City Council Minutes
July 27, 2010
1. MINUTES FOR THE STUDY SESSION AND REGULAR MEETING 0
JULY 6, 2010. Waive reading of subject minutes, approve as written, d
order filed.
2. READING OF ORDINANCES AND RESOLUTIONS. Waive read' g in full
of all ordinances and resolutions under consideration, and direct C' Clerk to
read by title only.
4. GENERAL MUNICIPAL ELECTION - NOVEMBER , 2010. ADOPTION
OF RESOLUTIONS CALLI/ann
E ELECTION AND REQUESTING
CONSOLIDATION WITH THTEWIDE GE RAL ELECTION FOR
THE PURPOSE OF THE ION OF ERS OF THE CITY
COUNCIL FOR THE FIRST,, FOUR , AND SIXTH DISTRICTS
[100 20101. a) Adopt Resolutio010-81 g and Giving Notice of the
Holding of a General Municipaion to a Held on Tuesday, November 2,
2010 for the Election of Memf th City Council as Required by the
Provisions of the City Charter; a pt Resolution No. 2010.82 Requesting
the Board of Supervisors of thof Orange to Consolidate a General
Municipal Election, to be Heluesday, November 2, 2010, with the
Statewide General Election to bon the Same Date Pursuant to California
Elections Code Section 10403.
5. NEXTG WIRELESS T LECOM PERMITS FOR DISTRIBUTED
ANTENNA SYSTEM WITHIN THE PUBLIC RIGHT-OF-WAY.
TELECOM PERMIT O. TP2009-003 FOR 1101 (CS) EAST COAST
HIGHWAY; TELE96m PERMIT NO. TP2009-004 FOR 2346 (CS) EAST
COAST HIGHW ; TELECOM PERMIT NO. TP2009-005 FOR 4501 (CS)
WEST COAST. GHViWAY, TELECOM PERMIT NO. TP2009-006 FOR
5100 (CS) E T COAST HIGHWAY; TELECOM PERMIT NO. TP2009-
007 FOR 6 8 (CS) EAST COAST HIGHWAY); TELECOM PERMIT NO.
TP2009-0 FOR 8215 (CS) MARCUS AVENUE; AND TELECOM
PERM[ NO. TP2009-009 FOR 202 (CS) SANTA ANA AVENUE [681100-
2010 a) Adopt Resolution Nos. 2010-83 to 2010-87 denying
Tel ommunication Permits Nos. TP2009.008, TP2009-004, TP2009.005,
T 009.006, and TP2009-007; and b) adopt Resolution Nos. 2010.88 and 2010-
9 approving, with conditions, Telecommunication Permit Nos. TP2009.008 and
TP2009-009, and the fiber optic network associated with those sites.
Council Member Daigle recused herself
6. EXTENSION OF TERM FOR WATER TAXI EXPLORATORY
COMMITTEE [I00-20101. Adopt Resolution No. 2010-90 extending the term
of the Water Taxi Committee six months from September 30, 2010 to March 30,
2011 to allow it to assist in developing a work plan for a Water Taxi RFP.
7. MARINA" I - APPROVAL OF PROFESSIONAL SERVICES
AGREEMENTS WI' H`�K/HERMAN DESIGN OFFICE AND
GABLE CONSULTING (C4080A). a -App d authorize the Mayor to
execute a new Professional Services Agreement with man Design
Office to provide permitting support; project plans, specifications, an thm
Volume 59 -Page 542
0
00
0
y \ j Public Docks In Newport Harbor 2009I )
r --;�• New &Potential Public Docks 2010+
�, Exl'alL... .... ii.- LLL. _un ➢, l;luL Dnaka
Potential ter xi Se Ice eas & stinations
O -CALL-0 Y WA AXI T M �(CINCEPT
Men s �-7�b♦Dubes/Ramp
~�'
N� Mil
r Will _ %�, a PT use"/'.
a ` ariners 3
Cannory
eac Village
iid,%
RMinO,I LIDO
ISLE i
♦ ��� �� t BYB/�1
� Moo ngs � \
Nswp �.ta— �tJ� An ;^eg5,• {--'ZS.—�
Pie arina ark a k ,N nnge
Beeches �
Beaches agleOq ~ `�� \\\\`A A t �EBOA I LANMarinAve. l
Beaches * \ 1 , Beaches 1
------- EXAMPLES OF ON -CALL -ONLY ROUTES
Nor I P0001W Puelk a k. Ealeun0 Puoll[ eoc
+I BnCp VW`1 tLan (enF.la p0axde Wil
I IA 11
1J 111w YtturlAbc aoeY llw nA101
� WasenglMl 51
Ia IO.eM CWaweya 1pOWIIW BW{, WN. 2010.1
3 f man6o f I
t.f M PYaaMY lPpkllpY 00q_ A
5 1$N $i
S CNU*
I av(pdNOY Eo[k. 0.1
Z01A11
6 19d SI
PoeelMe eaM VWlk eetla rOPYhnP ivlBkN
6Caal Ave
] Opal Ave
r umlm rwy
s El .Id A.
9 Sapphar A..,
le Pad AVE
.. :•ern .r Moorlhge_ �.
Beaches ?"r
boa 1\ ` � � Ir ♦ i
Bon ♦Y�oorin�s �i
IJwPJ a Pomona w.uu.emaaan�
I BnM. BaY CIUL '
} Bvcy Ifvy B�e4o
] 1IT
9 a�7.Ken lap411YKe1 LIUM1
la. Mu cw�Bla.n vecm ce�o
it Below rxN Clua
1} llCe uk reml auA
n Iaa.Pen aKm, rKN cl„B
\\/1
1Y` /
j 0 0A
Miles
it t
Wedge �
Abc giage
City of Newport Beach
City Council Minutes ,
July 27, 2010
C.
p
1. MINUTES FOR THE STUDY SESSION AND REGULAR MEETING OF
JULY 6, 2010. Waive reading of subject minutes, approve as written, and
order filed.
2. READING OF ORDINANCES AND RESOLUTIONS. Waive reading in full
\of all ordinances and resolutions under consideration, and direct City Clerk to
read by title only.
4. GE RAL MUNICIPAL ELECTION - NOVEMBER 2, 2010: ADOPTION
OF R OLUTIONS CALLING THE ELECTION AND REQUESTING
,CONSODIPATION WITH THE STATEWIDE GENERAL ELECTION FOR
THE PUR SE OF THE ELECTION OF MEMBERS OF THE CITY
COUNCIL F THE FIRST, THIRD, FOURTH, AND SIXTH DISTRICTS
1100 20101. a) A t Resolution No. 2010-81 Calling and Giving Notice of the
Holding of a Gener Municipal Election to be Held on Tuesday, November 2,
2010 for the Election f Members of the City Council as Required by the
Provisions of the City Ch ter; and b) adopt Resolution No. 2010.82 Requesting
the Board of Supervisors o the County of Orange to Consolidate a General
Municipal Election to be He on Tuesday, November 2, 2010, with the
Statewide General Election to be ld on the Same Date Pursuant to California
Elections Code Section 10403.
6. NEXTG WIRELESS TELECOM RMITS FOR DISTRIBUTED
ANTENNA SYSTEM WITHIN T PUBLIC RIGHT -OF -WAX:
TELECOM PERMIT NO. TP2009-008 F 1101 (CS) EAST COAST
HIGHWAY; TELECOM PERMIT NO. TP200 004 FOR 2346 (CS) EAST
COAST HIGHWAY, TELECOM PERMIT NO. T 009-005 FOR 4501 (CS)
WEST COAST- HIGHWAY, TELECOM PERMIT O. TP2009-006 FOR
5100 (CS) EAST COAST HIGHWAY; TELECOM P MIT NO. TP2009-
007 FOR 6228 (CS) EAST COAST HIGHWAY); TELE OM PERMIT NO.
TP2009-008 FOR 8215 (CS) MARCUS AVENUE; TELECOM
PERMIT NO. TP2009-009 FOR 202 (CS) SANTA ANA A UE 1681100-
20101. a) Adopt Resolution Nos. 2010.83 to 2010.8 defying
Telecommunication Permits Nos. TP2009-003, NP2009-004, TP 09.006,
TP2009.006, and TP2009.007; and b) adopt Resolution Nos. 2010-88 an o10-
89 approving, with conditions, Telecommunication Permit Nos. TP2009.008 d
TP2009.009, and the fiber optic network associated with those sites.
Council Member Daigle recused herself.
6OEXTENSION OF TERM FOR WATER TAXI EXPLORATORY
COMMITTEE 1100-20101. Adopt Resolution No. 2010.90 extending the term
of the Water Taxi Committee six months from September 30, 2010 to March 30,
2011'to allow it to assist in developing a work plan for a Water Taxi RFP.
7. MARIN.ai—PAR APPROVAL OF •PROFESSIONAL SERVICES
AGREEMENT'S' WI�R�IkP�BB) NIHER p1MAN DESIGN OFFICE AND
GABLE CONSULTING (C-4080A). a and authorize the Mayonto
execute a new Professional Services Agreement with rman Design
Office to.provide permitting support; project plans, specifications, and —other
Volume 59.-Page 542
City of Newport Beach
City Council Minutes
July 27, 2010
E:
necessary construction documents/reports; and.project construction observation
services for a cost not to exceed $2,203,713; and b) approve and authorize t
Mayor to execute Amendment No. 5 to the Professional Services Agree nt
with Gable Consulting to provide Project Management Services in ding
oversight of the various design consultants, project permitting, desi review
and cost estimating, value engineering, project scheduling, construct' n bid and
award services and other necessary project support services for cost not to
exceed $144,345.
8. \EASHORE DRIVE AND PEARL AVENUE TIDEGATEENT (C 4476) -AWARD OF CONTRAC [38/100E010%a)
project drawings and specifications; b) a and C-4476 to Atlas -
or the total bid price of $92,300, and autly rize the Mayor and the
o execute the contract; and c) establisg an amount of $7,700 to
t of unforeseen work.
9. CONTRACT PROVAL WITH A FO R CITY EMPLOYEE -
COUNCIL POL Y F-20 (C 4688) [38/ 0020J It
the City
Manager to execute contract with ford�. r City employee Steve Bunting for
analytical assistance in a City Manag Ps office for up to six months.
10. OASIS PARKING LOT ST FIFTH AVENUE RESURFACING (C-
4524) - AWARD OF CON T 1881100 2010j. a) Approve the project
drawings and specifications; b) and C-4524 to R.J. Noble Company for the
total bid price of $149,92 an authorize the Mayor and City Clerk to
execute the contract; and establish n amount of $15,000.00 (10%) to cover
the cost of unforeseen wop .
12. PLANNING CO ISSION AGENDAS FOR Y 18, 2010, AND JULY
15, 20101100- 101. Receive and file written rep-N.N.
r .
18. RESPONS LE BEVERAGE SERVE (RBS) T NING [I00-20101.
Receive d file.
Mattb w Thomas discussed alcohol -related statistics:
14. APPOINTMENT OF LAURA MEIER TO ENVIRONMENTALN
FAIRS COMMITTEE (EQAC) 110040101. Confirm Council
Leslie Daigle'B appointment of Laura Meier,to the vacant District 4 poi
Motion by Mayor Pro Tern Henn seconded by Council Member Webb to
approve the Consent Calendar, except for the items removed (3, 11• and 15); and noting
Council Member Daigle's recusal on Item 5.
The motion carried by the following roll call vote:
Ayes: Council Member Selich, Council Member Rosansky, Mayor Pro Tom Henn, Mayor
Curry, Council Member Webb, Council Member Gardner, Council Member Daigle
8. CONSIDERATION OF • AN ORDINANCE AM
r
Volume 59 - Page 548
M
CITY OF NEWPORT BEACH
CITY COUNCIL STAFF REPORT
FU COPY
Agenda Item No. °
April 13, 2010
TO: HONORABLE.MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Planning Department
Leigh M. De Santis, Economic Development Administrator
949-644-3207, Idesantis(a)newportbeachca.gov
SUBJECT: Extension of Term for'Water Taxi Exploratory Committee
RECOMMENDATION:
Adopt the attached Resolution No. 2010- _ extending the term of the Water Taxi
Committee four months from May 12, 2010 to September 30, 2010 to allow it to develop
questions and analyze results of upcoming surveys of residents, businesses and
visitors.
DISCUSSION:
The Water Taxi Exploratory Committee was established for one year to prepare a report
on the feasibility of a water taxi in Newport Harbor. On February 9, 2010 the City
Council received and filed their completed report and adopted the following —
"To defer distribution of an RFP to Summer 2011 and allow the Summer Water Taxi
Committee to work with interested parties to structure and find subsidized funding to
conduct a survey in Summer 2010." The Council also indicated that the term of the
Committee could be changed for the survey.
The City survey is expected to be done in June, and will be administered only to local
residents and businesses. Water Taxi questions may be included.
The Water Taxi Committee Chairman and staff have been exploring no -cost means of
surveying visitors, including local universities and Visit Newport Beach, Inc. We have
not received responses to all of our contacts yet, but Visit Newport Beach, Inc. has
committed to doing a survey of visitors over the next year in four phases with the first
phase in September. Visit Newport Beach, Inc. has offered to include water taxi
questions in their survey. Staff believes that this survey will provide the visitor
information that City Council is seeking.
Recommendations from Water Taxi Exploratory Committee
February 9, 2010
Page 2
The attached Resolution extends the Committee's term to the end of September to
allow them to review the results of a survey of visitors taken during September, and
adds a new duty of writing survey questions and reviewing survey results.
Prepared by:
Leigh . De Santis,
Economic Development Administrator
Attachment: Resolution
Submitted by:
wz'4� )I"L
Sharon Z. Wood
Assistant City Maggger
RESOLUTION NO. 2010-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF NEWPORT BEACH
AMENDING RESOLUTION NO.2009-25 TO EXTEND THE TERM OF THE SUMMER
WATER TAXI EXPLORATORY COMMITTEE AND ADD NEW RESPONSIBILITIES.
WHEREAS, the City Council adopted Resolution No. 2009-25 creating the Summer
Water Taxi Exploratory Committee on May 12, 2009 with a term of one year;
WHEREAS, the Water Taxi Exploratory has successfully completed all the tasks
originally assigned to it;
WHEREAS, the successful completion of those tasks has led the City Council to direct
that questions regarding a potential Water Taxi be included in the pending survey by the
City;
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Newport
Beach wishes to extend the term and add to the responsibilities of the Summer Water
Taxi Exploratory Committee as follows:
Section 1: Term
The term of the Summer Water Taxi Exploratory Committee shall be extended from May
12, 2009 to September 30, 2010 unless extended by action of the City Council.
Section 2: Purpose and Responsibilities
Section 2. of Resolution No. 2009-25 is amended to add the following Committee
responsibility.
To assist in the development of questions on potential Water Taxi usage and fares for
inclusion in a survey to be conducted by the City and/or Visit Newport Beach, Inc.
ADOPTED this 13" day of April, 2010
MAYOR
ATTEST:
CITY CLERK
3
City of Newport Beach
City Council Minutes
April 13, 2010
TILE CAGY
1. MINUTES OF THE ADJOURNED REGULAR MPETING AND
REGULAR MEETING OF MARCH 23, 2010. [100-201 Waive reading of
subject minutes, approve as written, and order filed.
2. READING OF ORDINANCES AND RESOW NS. Waive reading in full
of all ordinances and resolutions under consi " ation, and direct City Clerk to
read by title only.
B. ORDINANCES FOR ADOPTION
N
3. AMENDMENT TO CHAPT 17.25 AND 17.50 (SEA LION TIME LIMITS
FOR COMPLIANCE). [ 0-2010J AND
Ordinance No. 2010-6 amending
Newport Beach Munic' Code Sections 17.25.020 and 17.50.100 relating to
sea lion abatement.
4. AMENDMEN TO NEWPORT BEACH MUNICIPAL CODE CHAPTER
5.42, REG ATING SOLICITATION WITHIN THE CITY. [100-20101 a)
Adopt anc No. 2010-6 regulating solicitation within the City.
6. EXTENSION OF TERM FOR WATER TAXI EXPLORATORY
COMMITTEE. [100-20101 Adopt Resolution No. 2010-36 extending the term
of the Water Taxi Committee four months from May 12, 2010, to September 30,
2010, to allow it to develop questions and analyze results of upcoming surveys
of residents, businesses and visitors.
APPROVAL OF RESOLUTION ADOPTING A SUPPLEMENTAL
MEMORANDUM OF UNDERSTANDING BETWEEN THE CITY OF
WPORT BEACH AND THE NEWPORT BEACH FIREFIGHTERS
OCIATION (NBFA) EXTENDING THE TERM TO DECEMBER 31,
201 , ADOPTING OF RESOLUTION IMPLEMENTING A Ca1PERS
TIME- RADE EXCEPTION (C-2060). [881100-20101 a) Adopt Resolution
No. 2010- adopting the Supplemental Memorandum of Understanding
between the of Newport Beach and the Newport Beach Firefighters
Association; and adopt Resolution No. 2010-38 adopting the CalPERS
Employer Paid Memb Contribution Time -in -Grade Exception.
Mayor Curry expressed gratitude to the Newport Beach Firefighters
Association (NBFA) for their eWQrt in assisting the budget by forgoing salary
increases to offset the cost of pensi s. Further, NBFA also agreed to increase
the pension costs for new firefighters.
D. CONTRACTS AND AGREEMENTS
S. ANNUAL FINANCIAL AUDIT CONTRX
ENSION (C
&198) [881100-20101 Authorize the City Managee contract with
the CPA firm of Mayer Hoffman McCann P.C., e City's annual
financial audit for the fiscal year ending June 30,
10. RECOMMENDATION TO RENEW THE PROFESSIONAL RVICES
AGREEMENT WITH THOMAS COLE EDWARDS, IN FOR
PROFESSIONAL CONSULTING SERVICES FOR AIRPORT ISSU (C-
4038). [881100-2010] Approve the Professional Services Agreement wi
Volume 59 - Page 442
City of Newport Beach
City Council Minutes
April 13, 2010
a C,Fill
�tlt'4. u. v✓u
REQUESTS AND PROVIDING ADVISORY ANALYSIS O THE CITY
COUNCIL. [100-20I01 Adopt the amended Criteri or City Support,
Application Review Process, and Application for Su A Form to be used by
the Special Events Advisory Committee (SEAC i eviewing funding requests
of $20,000 or more and preparing an adviso nalysis of the request for the
City Council.
Assistant City Manager Wood indic ed that Item 9 in the Evaluation Criteria
for City support will be amende reflect a "free to the public" component.
S19. BAIT BARGE LEASE,0 THE HARBOR ENTRANCE CHANNEL (C-
4400). [38/I00-20I0 Select San Pedro Bait Company as the next bait barge
operator based o e proposal submitted in response to the City's Request for
Proposals (RF dated December 4, 2009; b) authorize the City Council to
accept the FP process as a fair market value determination in lieu of
condu3tlilg an appraisal as required for leases in NBMC 17.60.060(D); and c)
aut rite the Mayor to execute the Lease Agreement.
Council Member Selich expressed his strong support for the project.
Motion by Mayor Pro Tern Henn, seconded by -Council Member Rosansky to approve
the Consent Calendar, except for the items removed (5 and 9); and noting the amendments to
Items 10 and 17.
The motion carried by the following roll call vote:
Ayes: Council Member Selich, Council Member Rosansky, Mayor Pro Tem Henn, Mayor Curry,
Council Member Webb, Council Member Gardner, Council Member Daigle
)SLI. ITEMS REMOVED FROM THE CONSENT CALENDAR
PROPOSED ASSESSMENT DISTRICT NO. 100 - AREA GENERALLY
BOUNDED BY 13TH STREET, BALBOA BOULEVARD, ADAMS STREET, AND
EAN FRONT (C-4b16). [88,( /I00-20I01
Mayor Tem Henn recused himself and left the room because he lives within the
boundaries Assessment District No. 100.
Assessment En gin Cox, Harris and Associates, reported that the Engineer's Report
will be amended to r ect a reduction in lot size and assessment amount for two
properties, and the ehang the assesssment amounts throughout the district due to
the reductions. She also anno ced that the public information meeting is scheduled
for April 19.
Motion by Council Member Rosanskv`�aeconded by Council Member —Belie to
a) adopt the following Resolutions for Prop ed Assessment District No. 100: 1)
Resolution No. 2010-32 Accepting Petition and tern Sufficiency thereof for
Proposed Assessment District No. 100; 2) Resolutio o. 2010-33 Adopting a Map
Showing the Proposed Boundaries of, and Making ointments for, Proposed
Assessment District No. 100; 3) Resolution No. 2010.34 De g Intention to Order
the Construction of Certain Improvements in Proposed Assess m District Nb. 100,
Describing the District to be Assessed to Pay the Costs and Expenses reof, Providing
for the Issuance of Bonds, and Declaring Intention to Designate Area an
Underground Utilities District, and 4) Resolution No. 2010-35 Giving Pr ary
Approval to the amended Report of the Assessment District for Assessment Distri o.
Volume 59 - Page 444
CITY OF NEWPORT BEACH
CITY COUNCIL STAFF REPORT
Agenda Item No. 10
February 9, 2010
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Planning Department
Leigh M. De Santis, Economic Development Administrator
949-644-3207, Idesantis(a)newportbeachca.gov
Harbor Resources Division
Chris Miller, Harbor Resources Manager
949-644-3043, cmiller@newportbeachca.gov
SUBJECT: Recommendations from Water Taxi Exploratory Committee
Direct staff to include questions exploring the demand and support for a water taxi
system in the upcoming surveys of residents and businesses.
DISCUSSION:
Background:
Goal 4 of the Strategic Plan for Fiscal and Economic Sustainability is, "The City shall
facilitate an economically viable concentration of marine uses, and enhance the
maritime viability of Newport Harbor." Objective 4.5 for implementing the goal states,
"The City will invite proposals for the implementation of a privately owned and operated
summer water transportation service, with funding supplemented by grants, private
contributions and public monies. Research should be conducted into the transferability
of existing models in Los Angeles County and other Areas."
The City Council established the Water Taxi Exploratory Committee in May 12, 2009,
with a term of one year.
The Committee began work immediately and on November 24, 2009, presented its final
report to the City Council at a Study Session. (The full report is available on the City
website under City Government, Agendas and Minutes, 2009, November 24, 2009
Recommendations from Water Taxi Exploratory Committee
February 9, 2010
Page 2
Study Session; click on staff report) The report concluded that a Water Taxi in Newport
Harbor is conceptually feasible, and recommended that:
"1. City Council reviews and discusses this report in a study
session/presentation.
2. If the City Council approves the concept, refer to Harbor Commission,
Economic Development Committee for input within 30 days.
3. Direct staff to prepare a draft RFP with input, support from the Water Taxi
Committee.
4. Direct staff to provide Council with recommendations on implementation,
RFP, schedule, actions to provide City facilities, sites and implementation in
60 days.
5. Designate a 30-day RFP submittals response period.
6. Evaluate proposals, select operator, negotiate agreement, implement in 60
days.
7. The Committee recognizes that these Recommendations /Next Steps may
not be able to be accomplished within a time frame which would enable the
water taxi system to be in place by Summer 2010. It recommends that the
City continue to pursue implementation on that schedule for at least a Basic
"test" System by Summer 2010, or by Summer 2011, if the 2010 date isn't
achievable."
The City Council directed that the Committee make presentations to the Economic
Development Committee and the Harbor Commission to gather comments from those
groups to assist the Council when the report returned for action.
On December 16, 2009, the Water Taxi Exploratory Committee report was presented to
the EDC. Following a question and answer period, the following motion was
unanimously approved: "That the EDC support the Water Taxi Committee's
recommendation to the City Council that an RFP be prepared and distributed to test the
private sector market/ability to provide water taxi service." The motion also encouraged
that a survey be done to gauge demand/support. The EDC was very supportive of the
Water Taxi Committee's concept of an RFP that does not include a cash subsidy from
the City.
Recommendations from Water Taxi Exploratory Committee
February 9, 2010
Page 3
On January 13, 2010, the Committee report was presented to the Harbor Commission.
Following discussion, that group moved to receive and file the report. Their hesitancy to
recommend an RFP was based on the Water Taxi Committee's determination that a
cash subsidy would not be provided - an incentive that some Commissioners thought
was imperative to a successful RFP process.
Analysis:
Although the recommendation of the Water Taxi Exploratory Committee is to circulate
an RFP now so that service could begin in Summer 2010, there was not overwhelming
support for moving this quickly from the EDC and the Harbor Commission. EDC
recommended a survey to gauge demand/support; and the Harbor Commission had a
different view of the need for City subsidy than the Committee. Even if the City Council
were interested in starting service this summer, it would be very challenging to have
everything needed in place by then. Staff would recommend that the Council decide on,
whether to offer City financial support before an RFP is drafted. With so many
questions on the City's revenue projections and budget outlook for next fiscal year, the
Council may not wish to make a decision on water taxi support immediately. Staff time
would be needed to draft and circulate an RFP, evaluate responses and formulate a
recommendation to the City Council, and prepare necessary agreements. In addition,
logistical issues would need to be resolved, including an amendment to the Municipal
Code to allow commercial vessels to use public docks and a determination of the need
to make public docks accessible to disabled persons if used for a water taxi service.
The work to establish a water taxi service for Summer 2010 would take Economic
Development and Harbor Resources staff time away from other ,priorities of the City
Council, including the implementation of parking management recommendations,
support for Business Improvement Districts, vision plan for Balboa Village, dredging of
the Rhine Channel and Lower Newport Bay, and resolution of eelgrass issues.
Staff believes that more careful consideration should be given to the potential public
support for a water taxi service and the need for a City subsidy, before taking steps to
initiate a new service. The City is about to conduct a survey of residents and
businesses, and support for a water taxi service is one of the areas that could be
included in the surveys. If there is strong support, the City Council can direct staff to
begin preparations for Summer 2011 with enough time to carefully consider all of the
details.
Alternatives:
Recommendations from Water Taxi
Exploratory Committee
February 9, 2010
Page 4
Direct staff to prepare and circulate a Request for Proposals (RFP) for
Water Taxi Service in Newport Harbor to begin summer 2010.
2. Receive and file the Water Taxi Exploratory Committee Report.
Prepared by:
eigh . De Santis,
Economic Development Administrator
Submitted by:
Sharon Z. Woo ,)
Assistant City a ager
Prepared by:
hv,<� 04k
Chris Miller,
Harbor Resources Manager
City of Newport Beach • .
City-1q01uncil Minutes
FebruaV 9,2010
Waste Systems, Inc., and pass to second reading on March 9, 2 0.
D. CO-_TCTSAND AGREEMENTS
5. �CO�TTRACT AMENDMENT WITH HURLEY OR PURCHASE OF 2010
JUNIOR LIFEGUARD PROGRAM UNIF RMS (C-4151). [38/100-20I01
Approve he change order to Hurley's 2009 N port Beach Junior Lifeguard uniform
contract fo total amount of $157,900 plus x.
0. WEST NEWP T PARK LANDSC E PROJECT - AWARD OF CONTRACT
(C-4338). [381100- 101 a) Approve a project drawings and specifications; b) award
Contract No. 4338 to al Cal En neering, Inc. (Tal Cal) for the total bid price of
$88,740.75, and authori the yor and the City Clerk to execute the contract; and
c) establish an amount of $ .25 to cover the cost of unforeseen work.
E. MISCELLANEOUS
7. PLANNING COMMI SION AGEP� A FOR FEBRUARY 4, 2010. [100-20101
Receive and file writ n report.
8. ACCEPT EME ENCY MANAGEMENT REPAREDNESS GRANT (EMPG).
[100-20101 a) cept the 2008 Emergency Mana ement Performance Reimbursement
Grant for $8, 2 in funding for matching the City mergency management program;
and b) app ve Budget Amendment No. 10BA-032 i qreasing revenue estimates by
$8,822 in ccount 2355-4894, and appropriating those ds into Fire Department
Account 355-8105.
9. PUR BASE AND INSTALLATION OF SMART-STAL�f%LL ALERTING
SY EM AT FIRE STATION NO. 5 - CORONA DEL 20101 Approve
th purchase and installation of WestNet Smart -Station Call Alerting System for Fire
Station No. 5 in an amount not to exceed $45,000.
Motion by Mayor Pro Tern Henn seconded b�uncil Member Rosansky to approve the
Consent Calendar, except for Item 10; andng the correction to the minutes by Council Member
Gardner.
The motion carried b�the fo Ming roll call vote:
Ayes: Council Memelich, Council Member Rosansky, Mayor Pro Tem. Henn, Mayor Curry,
Council ber Webb, Council Member Gardner, Council Member Daigle
XIII. ITEMS REMOVED FROM THE CONSENT CALENDAR
10. RECOMMENDATIONS FROM WATER TAXI EXPLORATORY COMMITTEE. [I00-
2010J
In response to Council Member Gardner's question, Assistant City Manager Wood reported
that the Harbor Commission took no action and the Economic Development Committee (EDC)
expressed support for generating a Request for Proposal (RFP). Further, they suggested that
a survey be conducted to measure support and demand for a water taxi service.
Mike McNamara, Summer Water Taxi Committee Chair, provided the history of the
Committee and the proposed program. He noted that there are two recommendations,
provided information about the proposed survey, and noted that.the survey outcome will be
valuable if cross sections of people are surveyed. He indicated that Visit Newport Beach
Inc. is willing to provide $10,000 for advertising and reported that he was contacted by
Volume 59 - Page 394
City of Newport Beach
City Council Minutes
February 9, 2010
three potential operators who are interested in providing services without a subsidy. He
suggested conducting the survey this summer.
Council Member Gardner agreed that how the survey is approached is critical, expressed
concern that there is not enough information on what services will be offered, and believed
that more discussion is needed. Mr. McNamara stated that he made it clear to potential
operators that there is no subsidy from the City and noted that the operators are still willing
to submit a proposal. Mayor Pro Tem Henn stated that the EDC requested a survey in order
to see if there is support before moving forward with an RFP. He suggested that the Summer
Water Taxi Committee find ways to subsidize the cost of the survey and indicated that an
alternative funding method may be to use economic development funds.
In response to Mayor Pro Tem Henn's question, Mr. McNamura stated that the Summer
Water Taxi Committee will explore ways of obtaining funds from other entities, prepare a
survey that will interest those who may subsidize it, and explore options relative to getting
the survey out to the public.
Mayor Curry commended the Summer Water Taxi Committee for their work on the report,
believed that the survey should be done in the summer, suggested that the EDC work with
the Summer Water Taxi Committee and staff to devise a means to conduct the survey, and
directed staff to bring the information back to Council prior to summer.
Council Member Daigle stated that the alternative to the RFP process is a Request for
Information (RFI) which will entail the operators suggestions on what they think will work.
In response to Mr. McNamara's question, Mayor Curry stated that the sunset date of the
Summer Water Taxi Committee can be changed.
Motion by Mayor Pro Tem Henn, seconded by Council Member Gardner to defer the
distribution of an RFP to Summer 2011 and allow the Summer Water Taxi Committee to
work with interested parties to structure and find subsidized funding to conduct a survey in
Summer 2010.
The motion carried by the following roll call vote:
Ayes: Council Member Selich, Council Member Rosansky, Mayor Tem Henn, Mayor
Curry, Council Member Webb, Council Member Gardner, cil Member Daigle
go
Mayor Pro Tem Henn reported that the EDC receive"presentation from staff which included
information about the current year budget versus actual, and that the Finance Committee reviewed a
presentation by staff on plans for next year's budget, and the challenges that the City is facing. He
noted that there is alarge structural gap between revenues and expenditures which will require
tenacity of purpose, creativity, and fortiyude by staff to close.
Mayor Curry reported that the Charter Update Commission had their first meeting and reminded
residents that the purpose -"'of the Commission is to consider additional items and bring
recommendations to C�cfl�before the Charter amendments appear on the ballot.
XV. PUBLIC COMMENTS -None
XVI. CURRENT BiJSINBSS
11. APPROVAL OF CONTRACT TO PURCHASE ONE LADDER TRUCK AND TWO FIRE
Volume 59 - Page 395
City of Newport Beach
City Council Minutes
February 9, 2010
Waste Systems, Inc., and pass to second reading on March 9, 2010.
D. ONMACTS AND AGREEMENTS
t
6. CONTRACT AMENDMENT WITH HURLEY FOR PURCHASE OF 2010
JUNIOR LIFEGUARD PROGRAM UNIFORMS (C-4151). 1281100-20101
Approve the change order to Hurley's 2009 Newport Beach Junior Lifeguard uniform
contract for a total amount of $157,900 plus tax.
0. WEST NEWPORT PARK LANDSCAPE PROJECT - AWARD OF CONTRACT
(C4338). [381100-20101 a) Approve the project drawings and specifications; b) award
Contract No. 4338 to Tal Cal Engineering, Inc. (Tal Cal) for the total bid price of
$88,740.75, and authorize the Mayor and the City Clerk to execute the contract; and
c) establish an amount of $9,259.25 to cover the cost of unforeseen work.
E. MISCELLANEOUS
7. PLANNING COMMISSION AGENDA FOR FEBRUARY 4, 2010. [100-20101
Receive and file written report.
8. ACCEPT EMERGENCY MANAGEMENT PREPAREDNESS GRANT (EMPG).
1100-20101 a) Accept the 2008 Emergency Management Performance Reimbursement
Grant for $8,822 in funding for matching the City's emergency management program;
and b) approve Budget Amendment No. 10BA-032 increasing revenue estimates by
$8,822 in Account 2355-4894, and appropriating those funds into Fire Department
Account 2355-8105.
9. PURCHASE AND INSTALLATION OF SMART -STATION CALL ALERTING
SYSTEM AT FIRE STATION NO. 5 - CORONA DEL MAR. [I00-20101 Approve
the purchase and installation. of WestNet Smart -Station Call Alerting System for Fire
Station No. 5 in an amount not to exceed $45,000.
Motion by Mayor Pro Tom Henn, seconded by Council MeMcr Rosausky to approve the
Consent Calendar, except for Item 10; and noting the correction to the minutes by Council Member
Gardner.
The motion carried by the following roll call vote:
Ayes: Council Member Selich, Council Member Rosansky, Mayor Pro Tom Henn, Mayor Curry,
Council Member Webb, Council Member Gardner, Council Member Daigle
10. RECOMMENDATIONS FROM WATER TAXI EXPLORATORY COMMITTEE. [100-
20101
In response to Council Member Gardner's question, Assistant City Manager Wood reported
that the Harbor Commission took no action and the Economic Development Committee (EDC)
expressed support for generating a Request for Proposal (RFP). Further, they suggested that
a survey be conducted to measure support and demand for a water taxi service.
Mike McNamara, Summer Water Taxi Committee Chair, provided the history of the
Committee and the proposed program. He -noted that there are two recommendations,
provided information about the proposed survey, and noted that the survey outcome will be
valuable if cross sections of people are surveyed, He indicated that Visit Newport Beach
Inc. is willing to provide $10,000 for advertising.and reported that hewas contacted by
Volume 59 - Page 894
CITY OF NET BEACH
CITY COUNCILSTOAFF REPORT FILE COPY
Agenda Item No. 17
May 12, 2009
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Planning Department
Leigh M. De Santis, Economic Development Administrator
949-644-3207, Idesantis@city.newport-beach.ca.us
SUBJECT: Establishment of a Summer Water Taxi Exploratory Committee
RECOMMENDATIONS:
Adopt the attached Resolution establishing a Summer Water Taxi Exploratory
Committee.
2. Make appointments to the committee as follows:
EDC Representatives — appoint two:
Mike McNamara
Richard Luehrs
Harbor Commission Representatives — appoint two:
John Corrough
Ralph Rodheim
Marine Business Representatives — appoint two:
Jim Mahoney
Casey Jones
Chandler Bell
Mark Silvey
Conference and Visitors Bureau Representative — appoint one:
Gary Sherwin
Restaurant Association Representative — appoint one:
Jim Robinson, Amelia's Restaurant
3. The Mayor should appoint a Committee chair from the above members.
Water Taxi Committee
May 12, 2009
'Page 2
DISCUSSION:
Goal 4 of the Strategic Plan for Fiscal and Economic Sustainability is: "The City shall
facilitate an economically viable concentration of marine uses, and enhance the
maritime viability of Newport Harbor."
Objective 4.5 for implementing the goal states, The City will invite proposals for the
implementation of a privately owned and operated summer water transportation service,
with funding supplemented by grants, private contributions and public monies.
Research should be conducted into the transferability of existing models in Los Angeles
County and other Areas."
The actions steps for this objective specifically call out the formation of a committee of
interested individuals from the EDC, Harbor Commission and local maritime and tourism
industry to lead this effort.
With that in mind the Economic Development Committee developed a proposal for a
Summer Water Taxi Exploratory Committee. The EDC is forwarding the attached
proposal with their recommendation that the City Council establish the Committee.
The functions of the Committee are to create a map of public docks and nearby points
of interest, to research other water transportation services and to provide the Council
with a report on the feasibility of a summer water taxi service. The Committee will
sunset one year after its establishment.
The Committee is proposed to have eight members as follows:
• Two members of EDC
• Two members of the Harbor Commission
• Two local maritime business representatives
• One representative from the Conference and Visitors Bureau (CVB)
• One representative from the Restaurant Association
The EDC, Harbor Commission, CVB and Restaurant Association have recommended
representatives from their organizations. Staff has received four applications for the two
representatives of maritime businesses.
a. Jim Mahoney currently operates a service similar to a water taxi,
b. Chandler Bell works for Hornblower Cruises, whose parent company
recently was approved to operate the water transportation service in
Marina del Rey,
c. Casey Jones works for the Balboa Ferry, and
d. Mark Silvey is active in the maritime community.
Water Taxi Committee
May 12, 2009
Page 3
Prepared by:
Submitted by:
C:y
Leigh M. De Santis Sharon Z. Wood
Economic Development Administrator Assistant City M er
Attachments:
1. Summer Water Taxi Exploratory Committee Resolution
2. Applications from maritime business representatives
RESOLUTION NO.2009-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF NEWPORT
BEACH ESTABLISHING A SUMMER WATER TAXI EXPLORATORY
COMMITTEE AND OUTLINING ITS STRUCTURE AND DUTIES.
WHEREAS, the City Council adopted the Strategic Plan for Fiscal and Economic
Sustainability in July 2007; and
WHEREAS, Goal 4 of the Strategic Plan for Fiscal and Economic Sustainability
is: "The City shall facilitate an economically viable concentration of marine uses,
and enhance the maritime viability of Newport Harbor";
WHEREAS, Objective 4.5 for implementing the goal states, "The City will invite
proposals for the implementation of a privately owned and operated summer
water transportation service, with funding supplemented by grants, private
contributions and public monies. Research should be conducted into the
transferability of existing models in Los Angeles County and other Areas"; and
WHEREAS, Action step 2 calls for the formation of a committee of interested
individuals from the Economic Development Committee (EDC), Harbor
Commission and local maritime and tourism industry to lead this effort.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of
Newport Beach establishes a Summer Water Taxi Exploratory Committee as
follows:
Section 1: Membershi
A. The Committee shall consist of the following eight (8) members, all of
whom shall be appointed by the Mayor and confirmed by the City Council.
With the exception of the maritime business community, representatives
shall be nominated by the organizations they represent.
• Two (2) representatives from the Economic Development Committee;
• Two (2) representatives from the Harbor Commission;
• Two (2) representatives from the maritime business community who
conduct business within the City (they need not be residents);
• One (1) representative from the Newport Beach Conference and
Visitors Bureau; and
a
• One (1) representative from the Newport Beach Restaurant
Association.
The Mayor shall name the Chairperson of the Committee from the list of
approved members. The Chairman shall then organize the Committee as
necessary to accomplish the assigned functions and duties. All members shall
serve at the pleasure of the City Council.
The Committee shall be staffed primarily by the Economic Development Division
and the Harbor Resources Division.
Section 2: Purpose and Responsibilities
1. To create a tourism map for Newport Harbor showing the locations of
public docks and dinghy tie-ups, points of interest near these docking
opportunities, and local restaurants with docking facilities. The map would
serve as both a water tourism guide for visiting boat owners/renters and
as the basis for designing a "water taxi" route.
2. To research successful small -harbor, summer -only private or
public/private water transportation services that may be suitable models
for a service in Newport Beach.
3. To prepare and submit to the City Council a feasibility report assessing the
viability of a summer water taxi program and, if feasible, providing
strategies, funding sources and possible methods of implementation.
Section 3: Termination
The Summer Water Taxi Exploratory Committee shall sunset one year from date
of establishment unless extended by action of the City Council.
ADOPTED this 12t' day of May, 2009
ATTEST:
CITY CLERK
I01-:7
S-
Responses to Newport Beach Water Taxi Questions from Summer 2010 Interviewing (visitors)
(g11C) What transportation are you using to GET AROUND in NEWPORT BEACH while here?
Total
Season
Residence
Vis NB bef
NB Lodging
Res age
Hshld income
Trsprt into OC
Travel group
Summ
Cal
us
Int'I
Yes
No
Hot, plot
Oth Lodg
Day Vis
<40
40+
<$I OOK
$100K+
Air
Prsnl vhcl
Wlchld
No child
Full Base: Respondents
200
200
109
59
33
133
67
78
30
92
83
117
90
98
65
123
72
128
Personal/borrowed car/truck/van
58.0%
58.0%
694%
57.6%
211.2%
61.7%
50.7%
47.4`i6
73.3%
1
627%
54.7%
M 68.9%.
46.9%
400%
71.50h-x
58.3%
57.8%
x:��,
Walking
51.0 %
51 0%
59 J
44.1 %
36.4 %
50.4%
52.2%
; 39.71%
43 3 %
63 0%
33.7%
63 2% =
48.9%
53.1 %
44 13%
M.
56 9°!°
55.6 %
48.4%
nV
Rental vehicle
18.5%
18.5%
2.8%
2885'°
r+r 5%
13.5%
28,4%
°r 333`!°
6.7%
9.8%
16.9%
197%
6.7%
30.6%
43.1%
1.6%
13.9%
21.1%
M.
'
Bicycle
6.0°/0
6.0%
5.6%
8.5%
3.0%
6.8%
4.5%
6.4%
10.0%
4.3%
6.0%
6.0%
6.7%
5.1%
46%
7.3%
6.9%
5.5%
Hotel/airport shuttle
3.5%
3.5%
0.0%
5A%
12.1%
3.8%
30%
90%
0.0%
0.0%
3.6%
3.4%
3.3%
2.0%
108%
0.0%
0.0%
Taxi
2.0%
2e%
0.0%
3.4%
1
1.5%
3.0%
5.1%
0.0%
0e%
3.6%
0.9%
0.0%
4.1%
3.1%
0.0%
0.0%
3.1%
Orange County Beach Public bus
0.5%
0.5°/
0.0%
0.0%
3.0%
0.8%
0.0%
1.3%
0.0%
0.0%
0-0%
0.9%
0.0%
L0%
1.5%
0.0%
0.0%
0.8%
Tested to 0.95 significance level.
COLOR Indicates significantly higher/lower value from the comparison.
Comparing to 'Total'
(g12A) On this basis, if a water bus system was operatic i, which of the following would you agree with ...?
Total
Season
Residence
Vis NB bef
NB Lodging
Resp age
Hshld income
Trsprt into OC
Travel group
summ
Cal
us
Int'I
Yes
No
Hotl Plot
Oth Lodg
Day Vis
<40
40+
<$100K
$loOK+
Air
Prsnl vhcl
W/chid
No chid
Full Base: Respondents
200
200
108
59
33
133
67
78
30
92
83
117
90
98
65
123
72
128
1 would take a water bus and would not drive
48.0%
48.0 %
481 %
44.1 %
54.5%
44.4 %
55.2 %
bF:. ;':6
50.3%
41.3 %
38.6 %
54.7%
37.8%
54.1 %
49.2%
48.8%
45.8%
49.2 %
around the Harbor area
I would take a water bus but would also drive
16.5%
16.5%
14.8%
16.9%
21.2%
19.5%
10.4%
20.E%
13.3%
14.1%
21.7%
123%
18.9%
16.3%
15.4%
16.3%
13.9%
18.0%
to get around the Harbor area
would be unlikely to take a water bus
14.5%
14.5%
15.7%
15.3%
9.1 %
15.0%
13.4%
IAA
16.7%
14.1%
9.6%
1796%
14.4%
15-3%
16.9%
13.8%
19A%
11.7%
around the Harbor
don't know -depends on cost
10.5%
10.5%
10.2%
15.3%
3.0%
10.5%
10.4%
3.8%
13.3%
15.2%
1930/,''.,
4.3%
1T8%
5.1%
92%
11.4%
8.3%
11.7%
I don't know -would need more information
10.5%
10.5%
11.1%
8.5%
12.1%
10.5%
10.4%
6AS5
6.7%
15.2%
108%
10.3%
111%
9.2%
9.2%
9.8%
12.5%
9.4%
to decide
Tested to 0.95 significance level.
COLOR Indicates significantly higher/lower value from the comparison.
Comparing to Total'
(g12B) Based on the water bus description, how much do you think is a fair cost for one adult water bus point-to-point ride?
Total
Season
Residence
Vis NB bef
NB Lodging
Resp age
Hshld income
Trsprt into OC
Travel group
Summ
Cal
Us
Int'I
Yes
No
Hot/ !Not
Oth Lodg
Day Vis
<40
40+
<$100K
$100K+
Air
Prsnl vhcl
W/chid
No chid
Full Base: Open to water buss
15D
160
79
45
26
99
51
62
23
65
66
84
67
74
48
94
49
101
No cost to ride
5.3%
5.3%
3.8%
4.4%
11.5%
6.1%
3.9%
9.7%
0.0%
3.1%
7.6°%
3.6%
6.0%
5.4%
8.3%
4.3%
2.0%
6.9%
Up to$1.00
16.7`/0
16.7%
20.3%
15.6%
7.7%
20.2%
9.8%
8.1%
21.7%
23.1%
18.2%
15.5%
20.9%
1D.8%
8.3%
21.3% ".
18.4%
15.8%
$1.00-2.49
38.7%
387%
39.2%
311%
50.0%
32.3%
- 1ib
35.5%
47.8%
38.6%
39.4%
38.1%
35.8%
40.5%
41.7%
35.1%
49.0%
33.7%
$2.50-4.99
19.3°%
19.3%
1Z7%
24.4%
15.4%
19.2%
19.6%
226%
8.7%
20.0%
15.2%
226%
17.9%
20.3%
20.8%
19.1%
18.4%
19.8%
$5.00-7,49
15.3%
15.3%
13.9%
22.2%
Z7%
18.2%
9.8°%
21.0%
13.0%
10.8%
12.1%
17.9%
13.4%
18.9%
16.7%
16.0%
8.2%
18.8%
$7.50-9.99
2.7%
2.7%
3.8%
2.2%
00%
3.0%
2.0%
0.07n
8.7%
3.1%
4.5%
1.2%
4.5%
1.4%
2.1%
3.2%
0.0%
4.0%,.;
$10.00-12.49
1.3%
1.3%
13%
0.0%
3.8%
1.0%
2.0%
1.6%
0.0%
1.5%
1.5%
1.2%
1.5%
1.4%
2.1%
1.1%
4.1%
0.0%
$12.50-14.99
0.7`/0
0.7%
0.0%
0.0%
3.8%
0.0%
2.0%
1.6%
0.0%
0.0%
1.5%
0.0%
0.0%
1.4%
0.0%
0.0%
0.0%
1.0%
Median:
2.09
2.09
1.99
2.45
1.92
2.10
2.07
2.36
1.89
1.93
1.92
2.22
1.97
2.25
2.20
2.05
1.91
2.21
Tested to 0.05 significance level.
COLOR Indicates significantly higher/lower value from the comparison.
Comparing to 'Total'
De Santis, Leigh
From: Sherb, Marisa [msherb@Exchange.FULLERTON.EDU]
Sent: Monday, April 05, 2010 3:06 PM
To: De Santis, Leigh
Subject: CSUF Small Business Institute — Summer/Fall 2010 (w/ Attachments)
Attachments: Summer 2010.pdfi 07 08 National Best Case ROTR OC Register 3 2008.pdf
CALIFORNIA STATE UNIVERSITY, FULLERTON
�� ►'t„�� Mihavlo College of liosincss iml L'•cUnomics
fly—i�i11 S'uiall D1rriirrJJ 1n11r1n(</ 0e77erfor all1ro rmurimp
P.4).11ne45i8,rullatnu,C.� A1R3d•fitWB / T W,178.$248 J r 057.278.7058
Spons
DanIE
Advisc
Micha
sat
Kenn,
Wally
®
Kristii
Fostering Entrepreneurial
Raj N
Education Togetheff
Alan I
Laurh
Ron E
Dear Ms. De Santis,
Willia
Arthu
It was a pleasure talking to you today! Thank you for your interest to know details about our Award Winning
Student Consulting Program Business students get to apply advanced business skills and you benefit
from new ideas and a fresh look at your business - valuable insights in challenging times. Our motto is
"add value and make a difference." Many of our clients tell us that the final reports they receive contain
excellent recommendations that are worth several thousand dollars to their companies. We charge a small fee
to cover expenses — a great bargain considering that hundreds of hours are spent on the typical consulting
project.
The Small Business Institute (SBI) at California State University, Fullerton (CSUF) is hosted by the Mihaylo
College of Business and Economics and is managed by the college's Center for Entrepreneurship (CFE). The
SBI offers student consulting to fast growth businesses in Orange County. The student consulting teams are
graduating seniors or MBA students. They work under the supervision of their experienced faculty expert. The
students make recommendations for success, and prepare a report that you keep. All work is confidential. To
date, we have served 1,622 Orange County firms. Our students have won many national awards and we
have on file hundreds of testimonial letters from satisfied clients. Many undergraduate teams may also be
coached by volunteers such as -- Entrepreneurs in Residence, Executives in Residence, and members of the
Service Corps of Retired Executives (SCORE).
I have enclosed as an attachment a Press Release, Request for Consulting Application (page 2) and Client
Testimonials for your consideration. Please submit your application early. After we receive your application, I
will contact you for assignment in our National award winning program. Please feel free to contact us if you
have any questions or need additional information. You can also visit us at: vwvw.csufsbi.org
Please submit by fax your completed Request for Consulting (Application) to (657) 278-7858 ASAP.
Best regards,
?'j?m";% 54'e'd
Field Case and Volunteer Coordinator
Small Business Institute
Center for Entrepreneurship
Mihaylo College of Business & Economics
800 N. State College Blvd.
California State University Fullerton
Fullerton, CA 92834-6848
(657) 278-8243 / Fax (657) 278-7858
msherb fullerton.edu
www.csufsbi.org
Center for Entrepreneurship
800 N. State College Blvd.
Fullerton, CA 92831-3547
CONTACT:
Center for Entrepreneurship
Management Department SGMH- 5323
California State University, Fullerton
Fullerton, California 92831
(657) 278-3464 Fax (657) 278-7858
Email: entrepreneurship@fullerton.edu
920 CAUFORNIA STATE UNIVERSITY
FULLERTON
MIHAYLO COLLEGE
OF BUSINESS AND ECONOMICS
PRESS RELEASE
CENTER FOR ENTREPRENEURSHIP
FOR IMMEDIATE RELEASE
April 1, 2010
(No later than June 30, 2010)
Optimize Your Business Performance
Your Organization Can Excel with our National Award -Winning Consulting Services
California State University, Fullerton's Center for Entrepreneurship (CFE) invites business owners, corporate
executives and non-profit organizations to apply to our award -winning student consulting program. It is a win -
win process with a proven track record. Business students get to apply advanced business skills, and you benefit
from new Ideas and a fresh look at your organization. The student consulting teams are graduating seniors or
MBA candidates. They work under the close supervision of their experienced faculty expert using the
methodology of the Small Business Institute. The students make recommendations for success, and prepare a
report that the client keeps. All work is confidential. To date, CSUF's student consulting program has served
over 1,622 Southern California organizations. Student teams have won many national awards. Call or write:
Center for Entrepreneurship; Management Department; California State University, Fullerton; Fullerton, CA.
92834.9480, Tel. (657) 278-3464, FAX (657) 278-7858, EMAIL: entrepreneurship fullerton.edn. You can also
visit us at yAiLicsulcfe.org
Students work in teams of three to six. They provide consulting services over a twelve -week period to Southern
California organizations ("cases"). A faculty member closely supervises the students. The student team generates new
ideas, new data and new systems for participating organizations. John Bradley Jackson, Director of the program,
explains the benefits, "The students have a fresh perspective and no axe to grind. As a result, business owners/decision
makers find their observations thought provoking. Often the team's work inspires profit improvement." The program
has hundreds of testimonial letters on file from satisfied clients. Bill McMillan, president of Bogifit, speaks for many.
"The team was tasked with developing ideas related to strategic planning, human resources, operations optimization and
general marketing. The team attacked these issues with gusto and professionalism and produced more than a few
suggestions and recommendations that we would not have discovered on our own. Overall I have been extremely
impressed with the final product that the team produced for us. I found them to be full of fresh and innovative ideas and
willing to present solutions that my managers and I would not otherwise have considered. We have already begun to
implement some of the recommendations and the results are very tangible to Bogifit's bottom line."
CSUF's program has won many awards. It won the 1996, 1998, 2001, 2004, 2005 and 2008 National Graduate Small
Business Institute Case of the Year Award from the Small Business Institute Director's Association (SBIDA), placed
second in 2006, placed second in 1999 and 2002 in the undergraduate division, placed first in the undergraduate
comprehensive division in 2000 and 2009 and won 1997, 1999, 2001, 2003 and 2009 Regional honors for both graduate
and undergraduate casework (Top five in the Nation). Members of this association represent over two hundred major
colleges and universities.
The student consulting program is a win -win process where all those involved gain a better appreciation of what
it takes to succeed in today's challenging economy.
M FULLERTON
MMAYW CMLLGE
a mv��.t+numa�nuu.
Request for Consulting Aoolication
Wmm Ind:
KNUMort ,rs ame, Last MmV
mtnews.
rose:
zip:
as X.
tpnn J
vompany eosne: VVVVw.
Cella:
Describe your products andfor services:
Priority S (1=most important) HOW MAY WE HELP YOU?
j� Haman Resoarces✓Leadership: Recommendations for Improved profits by optimal use of human resources. Finding and
keeping good employees, supervision, team building, incentives, benefits, compliance with laws and regulations.
Organizational development and human resource management issues and challenges. Recommendations focus on such
areas as job design, job specifications, recruitment strategies, employee selection strategies, compensation/benefits,
employee training, team building, performance reviews, employee rewards and incentive plans.
iJ Operations Management: General management Issues and challenges. Focus on such areas as overall planning,
organization and control with an emphasis on designing/developing systems that will better servel enhance the customer
relationship
( I AccormHng/Flnance: Accounting, financial Issues and challenges. Recommendations focus on such areas as budgeting,
purchasing, collections, payroll, taxes, designing/developing safeguards from erodembazdement, financial reports, cash
management and banking relationships.
(_] Strategy: Focuses on a comprehensive strategic review of your company w/3-5 year projections, Analysis of future
company directions based on strengths, weaknesses, opportunities and threats: strategic alliances; action plans, time lines
and budgets; acquisition and divestiture, This review contributes in sustained competitive advantage and enhanced firm
value.
(� Manketfng: Increasing sales, new product/service ideas, advertising and promotion, and market research.
Additional Information. Please check one for each question:
Are you open to a comprehensive review of your company? J Check one: ❑ Yes 0'No
Does your company have up-to-date, monthly financlal statements? J Check one: O Yes O No
Will you permit a review and analysis of your financial statements? J Chack one: ❑ Yes ❑ No
Is your business hone based? J Check one: ❑ Yes ❑ No
Is your business family owned? J Check one: ❑ Yes O No
How long has your venture/organization been operating?_ years How many full time employees does it have? #
What were your revenues/budgets last year? $ Projected revenues/budgets this year? $
I request student consulting from California State University, Fullerton's Small Business Institute ("School"). Students work In teams of three to six and select
Held case through an application process. They provide consulting services over a twelve -week period. To cover expenses, I agree to pay a sliding scale fee
based on my business size —last year's revenues and area of expertise as follows:
Marketing and Strategy Accounting, Finance, LeadershiplHuman Resources, Operations Management
Lost year's revenues
(a) $999K or less $1,595 $ 995
(b) $1M-SUM $2,995 $1,995
(c) $3M-$4.9101 $3,995 $2,995
(d) $5M or more $4,995 $3.995
I agree to cooperate In surveys designed to evaluate the students' consu8ing work I authorize the School to furnish relevant information to students, teachers,
volunteer guides, and judges of awards/prizes. I expect all parties will hold the information in strict confidence. I understand end agree that School may use the
results of the students' consulting for educational purposes and enter it In awards, programs/contests, I agree that School may use my name, my venturds
name and photographs to publicize student consulting, the School, awards programs/contests, and prizewinners.
I further understand that all parties have agreed not to: (1) solicit or accept compensation for any services to my venture while operating under this agreement;
(2) recommend the purchase of goods or services from sources in which they have an interest or represent; (3) request or accept fees or commissions from
third ponies who have supplied goods or services from sources in which they have an interest or represent; (4) request or accept fees or commissions from third
parties who have supplied goods or services to my venture upon their recommendation; or (5) use what they learn from my venture to enter an enterpdse that
directly competes with my venture. In consideration for the School's furnishing consulting services, I waive all claims against School personnel, teachers,
students, volunteers, and sponsors arising from these consulting services. quick Fax Reply
Toll Free (888) 278-8489
Or mail to:
Signature Title of Requester Data Small Business tnstftute-$GMH-5323
California State University, Fullerton
Fullerton, CA 92831
n,......,..w � 4nnC Aim 9nn1 9nn% 9nnA 9nnS 9nne 9nno rRl IF Cmall Ruelnatt Intfe, dn. All Rlahts Reserved Summer 2016
What our clients say about us...
"The consulting team that evaluated
our company has definitely been an
eye-opener for our firm. While I must
admit that I was slightly skeptical as to
what kind of insight the team would be
able to offer us for our own company,
the issues that they had identified and
the suggested remedies they had
listed have helped us valuably in
setting a careful course through these
difficult economic time affecting our
business, not just on a local level, but
across international avenues as well"
Sam Samtani, President
Orlgin8 Inc.
"A genuine thanks for the outstanding
performance regarding the consulting
report provided by the CSUF student
team. We were very Impressed by the
professionalism displayed by your
team and even more excited about the
content provided to our marketing and
engineering groups."
Joe Rumi,
Vice President Sales and Marketing
QPC Fiber Optics, Inc.
"Our experience with the student team
from CSUF's Small Business Institute
was nothing less than outstanding.
Our company is exploring novel ways
of promoting community involvement
and social change. Having an adapt
set of bright minds was insightful for
the long term vision of our company."
Douglas Bader, Founder
AnyBody's Earth Press, Inc.
"The students worked very well as a
team and they went over everything
from our financial status to marketing
strategies. They were terrific and I
highly recommend your program to
anyone needing fresh ideas and some
direction for their companies."
Debby McCormick
McCormick Divers
"I would strongly recommend your
program to any small business that is
looking for a fresh perspective and
cost-effective way to generate new
and fresh ideas"
Sally Cirino, President
ADIVA Technology, Inc.
"I must admit that I originally doubted
the ability of any group of outsiders to
effectively insert themselves into the
niche market from which we do
business and accurately quantify and
qualify our strengths, weaknesses,
opportunities and threats. I did not
expect the level detail that was
delivered."
Elan M. Sudberg, COO
Alkemists Pharmaceuticals
"The final product was a
comprehensive book that provided me
with the framework and outline to get
the venture off the ground. I
thoroughly enjoyed the experience of
exploring the unknown questions with
each student as we contemplated
challenges, barriers and benefits of the
enterprise."
Jason Engle, President
Dirt Works Construction, Inc. &
Legacy Electronics, Inc.
01 became more aware of the
improvements that could be made
within our company's structure and
procedures. By the time the student's
final report was Issued and presented,
I had already instituted some of the
thoughts and ideas explored in the
discovery phase."
James Webb, Principal
Webb Design
"The students showed diligence in
their data collection techniques and
came away from the experience with a
firm understanding of our products."
John Williams, President
Oasis Manufacturing
"The team used financial data in order
to determine things like which category
of clients are most profitable, the
amount of revenue we need before
hiring another employee and identified
areas of financial risk. They
recommended solutions to the risks
they uncovered have led me to make
changes that will be valuable to me for
years to come.
Kelly D. Moore, President
Moore Benefits, Inc.
W*tII,WLERTR\LPM
_ FUON
FGHAPIOCOLLCGF.
M a41MJ5 "VAIN 111r,
"It did not lake the team long to identify
areas in our company in need of
improvement, and then quickly
formulate and present viable and
uncomplicated remedies."
Donna H. Groh, Executive Director
Toastmaster International
"My partner and I have worked
together in the construction business
since 1971 and I confess, I was a bit of
a "doubting Thomas." It became
evident to all of us we had a group of
folks serious about their work and
commitment. Personally, my morale
has greatly improved.
Larry Kaa, Owner
Freeman-Kaa, Inc.
"Every member of the team showed
enthusiasm, Interest and dedication in
assisting our company to maximize its
potential by reviewing all operations of
the business and providing Insightful
recommendations."
Gerard K. O'Donnell, CPM, CCAM
Executive Vice President
Interpacific Asset Management
"The group as a whole did a great job
dividing up the aspects of the business
they were instructed and listened to
our more detailed Issues to cover —we
have implemented some ideas,
including an invoice restructure. Each
student also did a very professional job
presenting to our team"
Douglas Childers, Mktg. Director
Restaurants on the Run, Inc.
"The students quickly familiarized
themselves with our company's
business model and our industry in
general. Their evaluation of our entire
organization provided significant and
valuable recommendations. They
brought a fresh perspective that made
their observations very thought
provoking."
Joseph Rosselet, President
Ocean Air, Inc.
Hundreds of testimonials on filet
THE ORANGE COUNTY
REGISTER
Orange County's information source since 1905 • Visit us at www.oacgister.com
Friday, March 28, 2008
company is still working its way through the list.
Winning ways
The company isn't the only one to think the report was golden.
CSUF MBA team wins national honors for
study of Restaurants on the Run Recently, the national association of Small Business Institutes
awarded the project first place nationally in the graduate
By JAN NORMAN comprehensive category out of entries from 250 colleges and
The Orange County Register universities whose students do consulting cases each year.
GREETINGS: From left, Gary Hadland of Restaurants on the Run,
greets Justin Pearce as Doug Childers, Giscle Nguyen and Son Vu
look on. Nguyen, Vu and Pearce were among the Cal State Fullerton
MBA students who created an analysis of Restaurants on the Run
Michael Caito, co-founder of Restaurants on the Run in Aliso
Viejo, has a rule for business management: Keep learning and
improving or some smart entrepreneur is going to take your
business.
When he read an article that California State University
Fullerton's Center for Entrepreneurship provided low-cost
consulting through its Small Business Institute, he was willing
to listen and learn.
"All you need is one good idea to come out of it and you're
golden," he reasoned.
A team of six students in the final course to complete their
MBA degrees worked with the company in the fall of 2006,
producing a 170-page report and two pages of suggested
improvements for the company that delivers 10,000 meals a
day from 850 restaurants to corporate customers throughout
Southern California.
Restaurants on the Run received so many good ideas that the
The students — Gisele Nguyen -Gill, Justin Pearce, Son Vu,
Jennifer Yin, Hsin-Huei (Ruby) Wang and Brian Bayly — and
their supervising instructor Harold Fraser will split $3,000
provided by the Sewell Family in Costa Mesa when Cal State
Fullerton captures national honors.
That distinction has happened repeatedly through the years,
most recently for a project with Plum's CafBin Costa Mesa in
2006 and A-1 Foam and Fabricsin Santa Ana in 2005. Fraser
said his students came in second nationally in 2007.
For years, Cal State Fullerton's MBA students must do a case
study as part of their final course. "This is probably one of the
most functional courses I have ever taken," team member
Pearce said.
"There are several reasons why this year's project won," said
Fraser, a former senior vice president at Paramount Pictures.
"The company leadership was really enthusiastic and
supportive. Second, this was a focused team, all dynamic, very
bright, all with work experience. Also, the case made solid
recommendations; it wasn't just an academic document. It was
relevant to the company."
RESEARCH:
Doug Childers,
Marketing
Director of
Restaurants on
the Run holds
the final analysis
report created
by a group of
Cal State
Fullerton MBA
students.
Cato, his brother Anthony and friend Matt Martha started
Restaurants on the Run in 1993, working from a 110-square-
foot office and using their own cars to deliver meals to homes
and businesses.
The trio continually work to grow and improve the business.
The company was featured in the book, "Vital Factors: The
Secret to Transforming Your Business and Your Life," based
on the work the founders did with consultant Lee
Froschheiser.
From that experience, Caito knew the importance of top
management committing to such a project. So when the Cal
State Fullerton students came "they had total access to the
company. I made the project the focal point for Doug
(Childers, marketing director) and the whole company," Caito
said.
"They were a very progressive, relatively young group of
people open to ideas," said Son Vu, one of the Cal State
Fullerton team who studied the company's operations.
While Restaurants on the Run was most interested in
marketing and sales, the students also analyzed operations,
leadership, finance and value creation.
The owners had thought through all these areas "but it's nice to
hear an outside perspective, Childers said.
The first recommendation that the company jumped on was
increasing its breakfast business. "They looked at our unused
capacity," he said. "We put the focus on that right away and
we've doubled our breakfast sales."
The company is also working on providing more incentives
both for customers to buy more and for its restaurant partners
to participate in special promotions.
For example, customers earn rewards points for buying from
the company and can earn double points for ordering specific
meals. The company is also working with restaurants to
develop exclusive offers, such as free salad with certain
orders.
"We are always working on customer appreciation," Caito
said, "but the students saw the vendor piece as part of that too.
Also they did a great job ... looking at our databases in ways
we never had before."
Michael Ames, who runs the Small Business Institute,
continually solicits area companies to participate in the student
projects, seeking cases that will offer sufficient challenge for
students to demonstrate what they learned in class.
Gisele Nguyen -Gill said she chose Restaurants on the Run to
study because as a manager for Coca Cola, she has an affinity
for food service businesses. Teammate Pearce added that the
company "afforded more opportunity for interesting
components than a manufacturer...smaller company."
Nguyen -Gill said, "They had structure in place that was very
sound, but still we found some opportunities to move them to
the next level. One of the first we identified was improving
brand imaging."
Branding encompasses everything a company does, but one
thing the company has added is guaranteed delivery of same -
day orders, which most caterers don't, Childers said.
The team charted a plan, and explained the risks and benefits
of that plan, and some sacrifices that the executives need to
make in order to accomplish the work, she said, estimating
that they spent thousands of hours on the project.
The results reflect that effort. "I would do this project again in
a minute," Childers said.
REPORT: Doug Childers, Marketing Director of Restaurants on
the Run holds the final analysis report created by a group of Cal
State Fullerton MBA students. The analysis of Restaurants on
the Run was for their final class project before graduation in
2006.
Small Business Institute
What: Part of CSUF's Center for Entrepreneurship to give
students hands-on work with local companies to use
knowledge gained in classwork
Started: 1972
Director: Michael Ames, management professor
Participants: Each year about 80 student teams in the
undergraduate business and MBA programs complete
consulting projects with local companies
Awards: Student teams have won 64 regional and national
awards since 1972; a student team has finished among top 10
in the nation for 18 consecutive years
Orange County businesses can apply to be a student
consulting project by contacting Michael Ames, executive
director of the Center for Entrepreneurship, Small
Business Institute, Room LH 640, California State
University Fullerton, Fullerton, CA 92834,
sbiames@fullerton.edu, 714-278-3464.
Contact the writer: 714-796-7927 or
jnorman@ocregister.com. Read more small-business news at
ocregister. con✓jan.
California State University Fullerton MBA student team
won first place nationally for consulting project for
Restaurants on the Run in Aliso Viejo.
r
Existing Docks
JI9t" Street Public Dock
nlf Location— this public pier is located at the street end of 19tn Street
adjacent to the public beach and the entrance to the Rhine Channel which
is largely commercial.
4- Use— the 19tn Street pier is heavily used as a dinghy dock, short term tie
up, and passenger drop off and pick up. Fishing is currently allowed but
will be prohibited in 2010 when the new dock extensions are installed.
Q- Public restrooms are located near the public parking lot on 19tn
4- Parking— public street parking and meter parking available.
Nearby amenities— Newport Pier, McFadden Square, restaurants and
shopping amenities in short walking distance.
4 Access— the pier can be accessed from the sidewalk and parking area. It
is not ADA compliant.
Q- This dock will be expanded in the near future to accommodate more
vessels and dinghy tie-ups.
J15th Street Public Dock
4 Location— this public pier is located at the street end of 15�n Street
adjacent to the American Legion.
iL, Use— the 15tn Street pier is heavily used as a dinghy dock, short term tie
up, passenger drop off and pick up, and fishing.
4- Public restrooms are not in the immediate area, but some are located
across Balboa Blvd on the ocean beach on 15t' St.
4 Parking— public street Parking and meter parking available.
Q_ Nearby amenities— 151 Street beach and local shops.
46 Access— the pier can be accessed from the street end. It is not ADA
compliant.
4 This dock will be expanded in the near future to accommodate more
vessels and dinghy tie-ups.
Fernando Street Public Dock
eL Location— this public pier is located at the street end of Fernando Street
in a residential area.
4 Use— the Fernando Street pier is heavily used as a dinghy dock, short
term tie up, passenger drop off and pick up, fishing and as a vessel
pumpout dock.
d1;. Public Restrooms are not available.
iL Parking— public street parking is available in the residential area.
Ala Nearby amenities— The Balboa Village and Balboa Pier are within
walking distance.
4 Access— the pier can be accessed from the street end. It is not ADA
compliant.
2
This dock will be expanded in the near future to accommodate more
vessels and dinghy tie-ups.
✓Washington Street Public Dock
Al- Location— this public pier is located at the street end of Washington
Street in the Balboa Village / Fun Zone.
4, Use— the Washington Street pier is used heavily as a dinghy dock, short
term tie ups, passenger drop off and pick up, fishing and as a vessel
pumpout dock.
d- Public restrooms are available on Washington St. and E. Bay Ave.
al_ Parking— public parking is available at nearby City lots on either side of
Balboa Blvd, and metered parking.
4, Nearby amenities— Balboa Village, Fun Zone and Balboa Pier shopping,
and Balboa beach.
46 Access— the pier is accessible from the boardwalk at the end Washington
Street. It is not ADA compliant.
M Street Public Dock
db Location— this public pier is located at the street end of M Street and E.
Balboa Blvd. making this the nearest public pier to the Entrance Channel.
dl_. Use— the M Street pier is used by fishermen and short term tie ups.
Al Public restrooms are not available.
4 Parking— public street parking is available in the residential area on E.
Balboa Blvd.
4. Nearby amenities— the surrounding area is residential and the beach /
Wedge is within walking distance.
a6 Access— the pier is accessible from the street end. It is not ADA
compliant.
Coral Avenue Public Pier
ak Location— this public pier is located at the street end of Coral Ave and
South Bay Front on Balboa Island.
46 Use— the pier is used by fishermen, short term tie ups and passenger
drop off and pick up.
4 Public restrooms are not available in the immediate area.
A> Parking— public street parking is available in the residential area.
46 Nearby amenities— the surrounding area is residential. The Balboa
Island Ferry and Marine Avenue are a short distance on foot.
Access— the pier is accessible from the boardwalk and street end. It is
not ADA compliant.
Opal Avenue Public Pier
AL Location— this pubic pier is located at the street end of Opal Ave and
South Bay Front on Balboa Island.
4. Use— the pier is used by fishermen, short term tie ups and passenger
drop off and pick up.
3
u4= Public restrooms are available at on Agate at the Balboa Island Ferry.
4; Parking— public street parking is available in the residential area.
r4= Nearby Amenities— the Balboa Island Ferry is adjacent to the public pier
and provides access to the Balboa Village / Fun Zone, Balboa Pier and
nearby beaches. Balboa Island has bay beaches and shopping on Agate
Ave and Marine Ave.
Access— the pier is accessible from the boardwalk and street end. It is
not ADA compliant.
Sapphire Avenue Public Pier
* Location— this public pier is located at the street end of Sapphire Ave and
North Bay Front on Balboa Island.
* Use— the pier is used by fishermen, short term tie ups and passenger
drop off and pick up.
46 Public restrooms are not available in the immediate area.
4, Parking— public street parking is available in the residential area.
Nearby amenities— the Balboa Island Ferry is a short distance to the
public pier and provides access to the Balboa Village / Fun Zone, Balboa
Pier and nearby beaches. Balboa Island has bay beaches and shopping
on Agate Ave and Marine Ave.
4- Access— the pier is accessible from the boardwalk and street end. It is
not ADA compliant.
Emerald Avenue Public Pier
Q-, Location— this public pier is located at the street end of Emerald Ave and
North Bay Front on Balboa Island.
db Use— the pier is used by fishermen, short term tie ups and passenger
drop off and pick up.
A- Public restrooms are not available in the immediate area.
A6 Parking— public street parking is available in the residential area.
Ab Nearby amenities— the Balboa Island Ferry is a short distance to the
public pier and provides access to the Balboa Village / Fun Zone, Balboa
Pier and nearby beaches. Balboa Island has bay beaches and shopping
on Agate Ave and Marine Ave.
4 Access— the pier is accessible from the boardwalk and street end. It is
not ADA compliant.
i Park Avenue Public Pier
4L Location— this public pier is located at the street end of Emerald Ave and
North Bay Front on Balboa Island.
4 Use— the pier is used by fishermen, short term tie ups and passenger
drop off and pick up.
46 Public restrooms are not available in the immediate area, but can be
located on Park Ave. and Marina Ave at the Fire Station.
AL Parking— public street parking is available in the residential area.
ti
CI
4- Nearby amenities— the Balboa Island Ferry is a short distance to the
public pier and provides access to the Balboa Village / Fun Zone, Balboa
Pier and nearby beaches. Balboa Island has bay beaches and shopping
on Agate Ave and Marine Ave.
iL Access— the pier is accessible from the boardwalk and street end. It is
not ADA compliant.
Future Docks
^Rhine Wharf Public Guest Dock
4L Location —this pier will be located at the Rhine Wharf.
4i6 Use— the pier will accommodate short term tie ups under 3 hours and
passenger drop off and pick up.
4 Parking— public street parking and metered parking will be available.
4- Nearby amenities— Restaurants, shopping, marine -related businesses
are within short walking distances located at Cannery Village, Via Lido
shops, and City Hall areas.
Access— the pier will be accessible from the boardwalk and street end. It
will be ADA compliant.
Newport Bay Marina
Location —this marina will be located in the Rhine Channel between 215t
and 26th Streets.
46 Use— the marina will include long term slip rentals and two guest docks
for short term tie ups.
4 Public restrooms are not available.
4- Parking— the landside development will include parking for the
commercial uses on that property. Nearby metered parking is available on
streets and City parking lots.
• Nearby amenities— the landside development of Newport Bay Marina will
contain food service and other marine related services. The Newport Pier,
McFadden Square and restaurants and shops are short walking distances.
• Access— the pier will be accessible from the public right of way and
through the upland portion of the Newport Bay Marina. The marina will be
ADA compliant.
JBalboa Marina
41� Location— this marina is located at 201 East Coast Hwy near the Coast
Highway Bridge.
:k Use— the marina has long term slip rentals and a guest dock for short
term tie ups.
4 Public restrooms are not available.
dk Parking— onsite parking is included for restaurant patrons and marina
tenants.
4- Nearby amenities— the upland portion of the Balboa Marina is adjacent to
two restaurants and nearby retail within walking distance.
4. Access— the pier is accessible to marina tenants through the private
marina. The pier is ADA compliant.
J Lido Marina Village
4 This marina may be rebuilt in coming years and may be in consideration
as a pick up and drop off location in the future. It currently has a publicly
accessible pumpout facility.
,/Marina Park
4 Marina Park is a future City project and may be a potential site for water
taxi service.
Location— the future Marina Park Site is located between the American
Legion and 18th Street.
*ilc. Public restrooms will be available on site.
A� Parking— public parking will be available on site as well as metered
parking on streets and nearby City lots.
A- Nearby amenities— Marina Park will consists of a community center,
small snack cafe, bay beaches, and guest marina. Located within walking
distance are McFadden Square, the Newport Pier, and shops, services,
and restaurants.
4 Access— Marina Park will be fully ADA compliant.
i
Thoughts on the Committee's model of a city bus or taxi and what level of parkin
demand those items generate.
A bus tour is taken in order to allow someone else to drive and to have the services of a
guide to point out and explain the sites. You expect it to take a half or full day. A bus
tour may need a bus depot with parking for customers at the departure point.
A car is rented for longer trips or multiple trips generally when rental is cheaper than
multiple taxi fares.
There already exist several Harbor Tours and Boat Rentals companies in Newport
Beach analogous to bus tours and car rentals. That market is served.
Commuter buses that load at a park & ride and run only rush hours are a different
model and need massive parking. For the Newport Harbor commuter busses do not
seem to be a relevant model.
A city bus running a route picks up along the route from people who live or work along
the way going from one place to another usually expecting to spend some hours at the
destination before returning. Departures can be from any point on the route but must
conform to the scheduled times. One walks to the departure point.
A taxi works well for and is usually used for short point-to-point trips. A taxi saves time
looking for parking, it costs are off -set by not paying for parking, there is no time spent
walking from the parking location to the destination. It is not restricted to a route or a
schedule. The user summons and dismisses it.
The Committee is considering creating either a taxi or bus form of Harbor water based
transportation.
If the city bus and/or a taxi are the model then most users will be relatively local going
from point-to-point either because:
• they don't have their own boat or
• don't need a boat for the full day or
• find it faster and just as easy to take the water transportation, leaving their car (if
they have one) wherever it is currently parked.
A massive increase in demand for parking ought not to occur with the creation of a
water bus or taxi. User's vehicles if they have them are already accommodated
somewhere near their departure point. The water transportation is an alternate mode
not the destination itself.
At certain locations it would seem reasonable to anticipate some modest increase as
patrons could decide to park at one attraction and take the water to a second. For
example - park and visit the Ecology Center in Back Bay and water taxi to the Nautical
Museum to visit it and then return. These venues generally have parking.
The taxi and/or bus route plan will not work well unless restaurants agree to serve as
pick up and discharge points. To prevent restaurants from becoming park & rides, a
problem identified in San Diego, patrons departing from a restaurant would need to
show a receipt from that establishment in order to board at that location. For Example -
board the water taxi at Fernando St exit at Villa Nova, dine and then re -board showing
your receipt and return to Fernando St. It would still be possible to park and dine at
Villa Nova and then board showing a receipt and go someplace and return. Butjust
parking a Villa Nova and boarding would not.
50,
PLACENTIA LINDA YORBA LINDA
HOSPITAL •_ , -u..a. of
0
ORANGE
SANTA
ANA
PLACENTIA
LINCOLN
_ 167 . PARK -AND -RIDE
TUSTIN
IRVINE
Yorba LindaLi
3>>
-Panda Hospital
o
Placentia
COSTA
-Alta Vista CountryClub
MESA
Anaheim
-Anaheim Canyon Business Center
-Anaheim Canyon IMetfollnkStation)
BALBOA
NEWPORT aoc "Front OSNo�aAademy
BEACHI -Westem Medial Center5anta Ana
�✓ Scheduled Departure
* Interagency Connection
r� RegularRouting
K«• Northbound Only
13 MlddleorHlgh School
RTA= Riverside TransltAgency
Numbers on streets indicate transfers.
Ndmerosenlacolleindlcon rrasbord L
Costa Mesa
-Ttiangle Square
-Pacificeollege
o-Costa Mesa High School
-Orange County Department
ofEducatlon
-Santa Ana Country Club
-Orange County Fairgrounds
-Vanguard University
-College Hospital Costa Mesa
NewportBeach
-Hoag Hospital
-Newportpier
-Newport Beach City Hall
-Newport Beach Librat}*Balboa Branch
-Balboa Peninsula
-Balboa Pier
lk
I�1111r
MONDAY-FRIDAY* Northbound
TO: Yorba Linda
o
d
e
v
ry
t
m
a.
o
m
rn
c
C
V
E
a
w 0
c
3i
c
445
451
458
51.09
527
520
5:26
•5:33
5:44
6.02
50275.435.56
77:157.-28
555
6:01
-608
6:19
637
535
630-
BAR
6,49
702,
724
6:10
705
7:15
7:24
7:37
759
6:42
7.40
751
890
812
8:31
717
724
7:40
750
&93
8.15
826
835
8:47
9.96
752
7:59
8:15
8.25
838
8:50
9.01
910
9:22
9:41
827
834
850
9.D0
913
90
936
9:45
957
1016
9:02
909
9.25
935
BAR
1M
1011
1020
1032
10.51
9371
9:44
10,00,
10:10
1023
1035,
10:46
104.55,
1197
11:26
10:12
10:19
1035
1DA5
1058
11:10
11:21
1130
11:42-
1291
10:47'
1054
11:10
1120
1133
11:45
1156
1295
12:17
1236
1122
1129
11:45
1155
12:08
12:20
1231,
12:40
12;52-
1;11
il54
1202
12.18
12:28
12:43
1255
1:06
1:14
127
1:46
1229
1237
1253
103
1:18
130
1:41
1:49
2:02
2.21
1:04
1:12
1:28
1:38
1:53
2:05
2:16
2:24
2:37
2;56
1:36
1:44
2:01
2:10
227
2:40
2:52
3:02
3:17
339
2:11
2:19
236
2:45
3:02
3:15
3:27
3:37
3:52
4:14
2:46
2:54
3;11
3:20
3;37
350
4:02
4:12
427
449
121
329
3:46
355
4:12
4:25
437
4:47
5;02
524
356
4:04
4:21
490
4;47
500
5:12
5:22
537-
S:59
431'
439
456
5:05
5:22
535
5:47
557
6:12
6:34
5:03
5:11
5:28
538
Ss56
6:10
620
6:27
637
6:57
598
5:46
6:03
6:13
6:31
6:45
6:55
7:02
7:12.
7;32
6:13
6:21
6:38
6:48
7:06
720
730
7:37
7:47
8:07
653
7:01
7:18
728
7A6
84.00
8:10
8:17
8:27
8:47
74,33
7:41
7.58
8:08
826
8.40
8:50
8:57
9:07
9:27
833
8:42
8:58
9:08
923
9:35
9:44
9:52
10:03
1021
933
9:42
958
10:08
1023
1035
10:44
10:52
11:03
1121
Route 71 EffectiveJune 14,2009 777
LONG BEACH
SEAL
BEACH
'+.� NEN90PTCFMFN
N 45 � fASNH1XISVt1O
Ted^ � y5/ bsss>oxsava
HUNTINGTON NEWPORT
BEACH BEACH
aE>.Eewn:o.r
CORONA A� O x.xn.s<mN
u• qs
LAGUNA
w
BEACH
sp1�roa /`
o T
POINTNT
CAPISTRANO
BEACH 14
STATION ed
AMaa.O.ON ^1
as l
Y
SAN CLEMENTE I
Long Beach
-VAHospital
-Cal State Long Beach
Seal Beach
-Seal Beach City Hall
Sunset Beach
Huntinglon8each
IN -Ethel Dwyer Middle School
- Huntington Beach Pler
Newport Beach
11-Horace Ensign Intermediate5chool
117 - Newport Harbor High School
-Newport Center/Fashion Island
- Newport Transportation Center
Corona del Mar
-Emerald Bay
Laguna Beach
13-Laguna Beach High School
-Laguna Beach Bus Station
-Laguna Beach Civic Center
-Monarch Bay
- South Coast Medial Center
Dana Paint
-SaIlCreekBeach
Capistanoseach
San Clemente
©-Shor 1fis Middle School
-San Clemente IMetrolinkStatlon)
Q Scheduled Departure
ttttttt� RegularRouting
®
Southbound Only
11�
No Service On Some Trips
O
Mlddleor High School
LET
= Long Beach Transit
NCR)
= North County Transit
District (San Diego)
LB MIL
=Laguna Beach
Municipal Transit Lines
METRO
=LosAngelesMTA
Numbers on stree6lnd,cate tsanslers
NdmemsIN, lacolletodreon tmsbordos.
Route 001/12609
�r
MONDAY-FRIDAY. Northbound
TO: Newport Transportation Center or Long Beach
ds a
c 8
Va
wQ
°b
c o
q V
wQ
3T
V �'
j�
b°O
U j
�O
uOV
a' •n'
aH
.'9
0
C c
o
3cc
Z�
V a`_
IT
D
�w
cj
3�
K�Oo
a0
v
oL
MIS
430
4:42
454
5A3
520
537-
9.48
556.
62
615,
612
5.13
tZ
5:40
5.49
69
618
640
W
7A3,
7.11
720
60
6.12
627
636
653
7.15
627
6:42
656'
74S
726
750
BA3
613
826
834
8.44
658
7:13
728
739
BAI
825
730
7.45
89
8:11
833
867
912
922
933
943
952
02
617
832
8.43
9AS
939
832
8,47
9A2
913
935
939
10,14
1024
IUS
10.45
1054
9A1
NIS
931
9:42
1001
1028
933
9,48
1003
10.13
1634
1058
11:12
1122
1133
11:42
1151
957
10.12
1017
1037
11 A 1
1128
10:27
1042
109
1107
1131
1158
1226
1240
I249
120
1059
11:14
1119
' 4139.
12:03
.1230,
1119
11:44
1159
11209
1233
1.0
1:17
1.11,
1:42
.951
2b1
d2:00
1215
120
12.'40
1;04
131
1230
1245
1:00
1:10
134'
201
218
229
L'43
252
302
101
1:16
131
1:41
205
232
1:22
1:37
152
2,02
230
302
3:19
332
3;47
357
4A6
1:46
202
219
2.31
2S8
334
225
2.41
2:57
307
335
4:05
422
436
452
5:02
533
258
3:14
320
3A0
408
438
333
148
4.13
414
4:41
509
528
SA4
601
.012
024
408
4.22
438
4:49
5:14
5.42
4:38
4:52
SOB
5:19
5.44
6:12
631
C47
7:03
113
1;22
5:15
St29
5:44
5:54
6;17
6A2
SAS
5:59
614
624
6.47
7.12
7:28
7:40
753
803
8:11
6:16
630
6:45
6.55
7.18
7:43
653
7:06
722
732
751
8:13
8;27
8:39
853
9:02
9:10,
7.48
8:02
8;16
8,25
8:44
905
9.16
9:27
9:41
9;48
955
856
9:08
920
928
9A5
1005
969
10:09
10:21
1 10:28
10:45
1105
Route 1 Effective June 14, 2009 73
Z
LA HABRA
COURT
countT -
GARDEN
GROVE
COSTA
MESA
Center
II
BREA
BehNry
Y COULEE
47,11, FULLERTON
aellm
�ao
ANAHEIM
-mKU)RRRORANGE
a: y,
SANTA
ANA
"'xosaiiu t) Scheduled Departure
Regulargouting
F ......• 47ARouting
A ® Southboundonly
o No Service On5omeTrips
NEWPORT 13 • Middle or High School
O
REACH I FT = Foothill Trandt
r
I
I
I
7
rj
P
m - Fstanda High School
m - Costa Mesa Higgh School
Newp.NBeach
-HeagHospltal
-Newportpier I P
P
Route 047/11609
A =Operates routing via Fairview, Wilson, and Placentia
54 Orange County Transportation Authority Route47/47A
MONDAY-FRIDAY: Northbound
TO: Fullerton Transoortation Center or Brea
•O
N
at
m
q
C
m
6
S
O
.a
S
5i
c
O
C
Q
�+
ea2
3
,iN
"
d1 Yn
3�
ri3
p1
E
y
0E
3i
Y
4{
Q
C
:�
c11
E
Q
e.
L
�tv
r
d
e�
rC
oiJ
You
m`
4A1 ^^• 416
420
'426
439•
4.45
432
503
SO
5A5
531
417 =^ 442
446
434
SO
5.15
517
539
5,46
553
&IS
454 ••^• SO
5:13
511
SN
542
S34
6A6
C13
810
&42
S27 ••^• 5,42
5.46
534
607
05
817
639
&46
03
533 ^^ 550
555
60S
Of
(40
842-
654
7A1
70
' 732
t 549 6A2 6AS
&10
&10
636
US
651
70
7;16
714
03 ^- 610
62S
63S
651
790
7:12
9N
731
739
8A2
619 635
&40
650
7.06
715
917
739
7.46
734
829 6.46
651
7A2
M
730
7.40
750
757
&01
824
1 &43 &57 7A1
7A5
7.17
735
7.45
755
US
�12
&19
659 • 716
721
732
750
' &00
&10
&20
811
834•
-854
E14 •- 735
7.10
751
U7
&15
827
11,40
US
955
729 ^- 750
735
80
822
830
&43
855
H3
kill,
, 933
s 7.48 BA2 806
111
&22
�838
&46
856
•AIL
419
A16
739 ... 820
US
&16
852
900
412,
915
933
Nd,
&19 ^ • &40
&45
856
412
910
932
44S
953
IOBO
1023
s &42 US 9A0
9A5
416
932
NO
952
105
10.13
1010
839 • • 910
US
936
952
100
112
1V5
1033
IN
414 -• US
NO
931
lH7
101S
1027
1040
10.48
1055
11:18
442 936 IND
10BS
10.16
1032
MAO
1052
IIAS
11:13
1120
99 •^- 10,19,
IN4
1035
1051
11A0
11:12
1125
1133
1181
1&13 1034
1039
1030
119'
11:15
1127'
1It46
11A8
'1156-
`12t2L
10,441 1055 1059
]IN
11:15
1131
11A9
1152
W-S
1813'
1221.
1038 . -^ 11:19
1124
II3S
1151
'1200•
1222
12:15.
6233
12;4t
11:16 ... 1137
11:42
1153
12A9
Mill
1230
12A3
ALL
1259
" 124'
IIAI 1155 1159
1204
12:15
IL31
12A0-
1252
1.15
3:13
121
112 -•^ 12;19
1224
1235
1251
IN
1:12
115
133
1:41
12:18 ^- 1239
1244
1255
1:11
1:20
152
1:45
1:53
211
226
1241 145 1259
IN
1:15
131
1;40
152
US
813
221
1253 -• 1:14
119
130
1.16
155
207
220
218
236
10 -^ 129
134
1;45
201
2.10
212
23S
2.43
MI
-,3:16
120 IN 138
1;43
154
110
2.19
231
.2:44
242
3.00
1:27 -• 1:49
1:54
2A6
223
'2all
2A8
3,12
3:10
3;19
138 -• 21.9
2A5
2:17
234
245
259
3:13
3:21
3:30
353;.
1:50 ^ ^ 2,12
217
229
2A6
257
111
3.25
393
3,42 •
2A3 •• •• 215
230
2:42
2:59
3:10
3:24
3:38
3,46
355
2:13 ^- 237
2;42
234
3:11
322
336
350
358
417
431
228 238 241
2:47
3A0
324
334
3:47
411
40
4:17
232 -• 253
259
3;12
336
3;46
359
4:13
421
429
2'A8 ^- 3.9
NS
3,28
352
41.02
US
419
431
4:45
5.09
2.58 -^ 3;19
325
358
412
402
42S
439
4:47
455
346 316 329
335
3:48
4,12
4:22
435
4,49
457
SAS
324 3A4
350
02
414
4:34
4:47
5.9
SO
5:17
539
336 356
412
4;14
426
4,46
459
5:12
511
529
3:54 ^•^ 4A2
4d1
4:28
4:49
458
5:11
Sail533
SAI
4A0 ^•^ 4:20
416
438
510
5;10
523
536
5;45
553
4:12 ^- 432
438
450
5:12
5:22
535
5:48
557
6A5
6.27
4.26 4;42 4:47
453
SAS
SO
537
540
613
6:12
620
4:42 • 5A2
SO
520
5:42
552
645
6:18
617
635
4:54 • 517
S23
536
557
6.17
6:19
632
639
6:46
70
S:15 •- 538
SA
537
6.18
618
&40
653
7,10
7A7
536 534 S57
6.13
616
637
6;47
659
7;12
7:19
7.26
551 •• • 620
626
639
7.0
7;10
7:22
735
7:42
7019
8;12
6AS • 714
7,10
120
735
7;44
7:54
8.04
820
8:16
7:12 • • 731
737
7:47
8.12
6:11
821
851
8137
8:43
9.12
"I - 810
8:16
836
851
9.00
9:10
920
926
932
951
9Al • - SO
926
936
951
Im
10:10
10,10
1026
1032
1051
953 - 10:12
10:18
1028
IOA3
1032
110
11:12
11:I8
1124
C
r
Santa Ana
0-Orange High School of the Arts
-Santa Ana Civic Center
-County Courthouse
• Ronald Reagan Federal Courthouse
•Hutton Centre
0 -Santa Ana High School
0 - Raymond A. Villa Fundamental
Intermediate School
C. Century High School
U -Douglas MacArthur Fundamental
Intermediate School
-Orange CountyCentrallail
Costa Mesa
-South Coast Plana
- OC Performing Arts Center
-Orange Coast College
• Costa Mesa Library
13 • Costa Mesa High School
• OC fairgrounds
-Triangle Square
-Department of MotorVehicles
Newport Beach
0 - Newport Harbor High School
. Newport Harbor Nautical Museum
• Balboa Island
MONDAY-FRIDAY* Northbound
TO: Santa Ana
c o.�
3 c a
ZI�—V
eav
>•'�
06
1
s`
3
IY
0.1'
m
.�sa
c
3
LL
5:00
5:06
5:20
S37
Now4:50
5:10
520
526
5:40
557
5:00
'5:09
5:18
5:30
5:40
5:46
600
6:17
5:20
529
538
550
6:00
6:06
620
637
SAO
5:49
558
6:10
6:20
6:26
6:40
657
6:00
6.09
6:18
6:30
6:40
(SAS
7.00
7:17
6:12
623
6:35
650
7:02
7:09
7:24
7:42
632
6:43
6:55
7:10
7:22
7:29
7:44
8:02
6:52
7:03
7:15
790
7:42
7:49
8:04
8:22
7.12
7:23
735
7.50
8:02
8.09
. 824
8:42
732
7:43
7:55
8:10
8:22
8:29
8:44
9:02
7:52
8:03
8:15
830
8:42
&49
9:04
922
8:12
8:23
8:35
850
9.02
9:09
924
9:42
832
8:43
855
BAD
9:22
929
9:44
1002
8:52
903
9:15
930
9A2
9:49
1004
1022
9:12
923
9:35
950
10.02
1009
1024
10:42
932
9:43
9:55
10.10
1022
1029
10:44
11:02
9:52
1003
10:15
1030
10.42
10.49
1104
1122
10.09
10:21
1033
1050
1101
1107
1121
11:41
1029
1041
1053
11:10
1121
11.27
11:41
12:01
10:49
1101
1193
1130
11:41
11:47
12:01
12:21
11:09
1121
1133
1150
12:01
12:07
12:21
12:41
1129
11:41
1153
12:10
12:21
12:27
12AI
1:01
11A6
1158
12:14
1230
12:44
12:51
1:07
1:28
12:06
12:18
12:34
12:50
1:04
1:11
1.27
1:48
12:26
12:38
12:54
1:10
1:24
1:31
1:47
2:08
12:46
12:58
1:14
1:30
1:44
1:51
2:07
2:28
1:06
1:18
1:34
1:50
2:04
2:11
2:27
2A8
1:37
1:53
2:09
2.23
1:26
1:38
1:54
2:10
2:24
2:31
2:47
3d18
1:46
1:58
2:14
2:30
2:44
2:51
3:07
3:28
2;06
2:18
2:34
2:50
3:04
3:11
3:27
3:48
2:21
2:33
2:50
3:05
3:18
327
3:44
4:05
2:37
2:49
3:04
3:20
3:33
3AB
3:57
4.19
2:52
3:04
3:19
3:35
3A8
3:55
4:12
4.34
3:05
3:16
3:36
3:50
4:07
4:13
4:29
4:48
3:21
33S
3:50
4:05
4:19
427
4:43
5:05
3:36
350
4;05
4:20
4:34
4:42
4:58
5:20
3:51
4:05
4:20
4:35
4:49
4:57
5:13
5:35
4:06
4:20
4:35
4:50
5:04
5:12
5:28
5:50
4:21
4:35
4:50
5:05
5:19
527
5:43
6:05
4:38
451
5:04
5:20
5:34
5:40
5:54
6:12
4:53
5:06
5:19
5:35
5:49
555
6:09
6:27
5:13
5:26
5:39
5:55
6:09
6:15
6:29
6:47
5:36
5:48
6:01
6:15
60
6:34
6:46
7:01
5:56
6108
6:21
6:35
6:47
6:54
7:06
7:21
6:16
6:28
6:41
6:55
7:07
7:14
7:26
7:41
6:36
6:48
7:01
7:15
7:27
7:34
7:46
8:01
6:56
7:08
7:21
735
7:47
7:54
8:06
8:21,
7:20
7:31
7:43
7:55
8:05
8:11
8:23
8:39
7:40
7:51
8t03
8:15
8:25
8:31
8:43
8:59
8:10
8:21
8:33
8:45
9:55
9:01
9:13
9:29
8:40
8:51
9:03
9:15
9:25
9:31
9:43
9:59
9:10
9:21
9:33
9:45
9:55
10:01
10:13
1029'
9:40
9:51
10:03
10:15
10:25
10:31
10:43
10:59
10:10
10:21
10:33
10:45
10:55
11:01
11:13
11:29
5 = Operates on days Newport Harbor High School is in session.
Route 55 Effective June 74, 2009 71
..
City of Newport Beach Water Taxi Committee
Water Taxi Feasibility Analysis
Feasibility Report Outline VIA /Progress Report
(revised by John Corrough/Mike McNamara 8/19/09)
Executive Summary (MM/JC — to come at end of study)
Table of Contents (MM/JC — to come at end of study)
A. Background of Water Taxi Committee/Study (NM — in progress 90%)
1. Background and Purpose of Newport Beach Water Taxi Committee, WTC Members
a. City Resolution, Committee formation documents (insert existing)
b. City General Plan, LCP (insert existing excerpts)
2. Goals of Water Taxi Committee & Water Taxi Feasibility Analysis
a. Adopted Committee Goals (insert existing)
3. Objectives of Water Taxi Committee & Water Taxi Feasibility Analysis
a. determine extent of need, potential, interest for a NB water taxi system
b. determine existing and potential resources, facilities, operators required
c. analyze general feasibility of potential NB water taxi concepts
d. if water taxi system shown feasible, have system in operation by Summer 2010
B. Feasibility Analysis (All, JC/MM editors) (in progress 60%)
1. Purpose, Scope JC (907o)
a. determine conceptual feasibility specific to Newport Beach goals & objectives
b. analyze all relevant feasibility factors to determine NB WT system feasibility
2. Successful/Failed Examples of Water Taxi Systems & Operations JC/CB/MM (807o)
a. Southern California examples relevant to Newport Beach
b. other NB -relevant U.S. water taxi systems, locations, operations
3. Feasibility Factors Specific to Newport Beach JC/ MM (80%)
a. demand/need for service
b. routes/ docking facilities
1 Feasibility Analysis Outline V1.3 7/21/09
J
c. vessel types/operational methods
d. financial needs/revenues
4. Market Demand (RL, JC, JR, GS, CB, etc.) (707o)
a. types /amounts /hours/ seasonality
b. trip origins/destinations
c. general / group / event
5. Dock Facilities (CM, SL, JR, JC, etc.) (80%)
a. public (existing, new, future)
b. commercial (existing, new, future)
c. other issues (ADA land and dock access & pathways, etc.)
6. Landside Support Systems & Parking (CM, SL, etc.) (50%)
a. pedestrian access to/from docks (ADA-compliance)
b. existing/potential land public transportation links (bus, shuttle)
c. existing/potential vehicle parking areas, bicycle racks, etc.
7. Vessel Types & Characteristics (CB, MS, etc.) (507o)
a. size/ capacity / dockability on NB existing & potential docks
b. certification /captainreq'ts
b. lease or purchase
c. power system / options / green credits
8. System Routes, Stops, Schedules & Characteristics (CB, Rl„ JC, etc.) (60%)
a. point -to point scheduled
b. loop scheduled
c. point-to-point/loop combo scheduled
d. on -demand and special event
9. Types of Operations (all) (30%)
a. private operation
b. private/public operation
10. Capital/Operating Funding Needs & Sources (MM, CB, etc.) (30%)
a. public agencies/ grants
b. private sector funding and/or in -kind support / advertising / other
C. determine necessity (or not) for subsidy of infrastructure and/or operations
11. Rates & Revenues, Sources (TBD) (0%)
a. market rates /possible NB rates / rate -based revenues
b. other revenue sources —advertising, charters, etc.
c. projected direct revenues /indirect revenues
12. election Criteria, Methods For Potential Operators (TBD) (0%)
a. operator criteria
b. selection process- RFI/RFQ RFP, selection team
13. Conceptual Water Taxi Operating Scenarios (2-3 options) GC, CB, MM, RL, etc.) (0%)
a. test/prototype/starter system (s)
b. expanded system (s)
c. mature system (s)
C. Conclusions /Recommendations OC/MM editors)(0%)
1. Water Taxi System Feasibility Conclusions & Recommended Next Steps, Schedule
2. Roles of WT Committee, City Staff, City Council, Actions Schedule
D. Appendix (if appropriate)
Newport Beach Water Taxi Stops / Origin —Destination Points Issues
Locational/Access Criteria ("where are they coming from -where do they want to go?")
• need several "critical masses" of visitor levels, O/D "desire lines" to make feasible
• create a unified program of parking/pedestrian access/docks/ water routes
/ stops which reduce peak visitor season traffic congestion on critical
routes/areas such as Peninsula, Balboa Island, Mariner's Mile, Lido, etc.
• be convenient to existing and future waterfront and near -waterfront places people
arrive at by auto, bike, bus/ shuttle and then become pedestrians gathering on/ along
the waterfront (PCH, BI, Lido, Peninsula, beaches, ocean piers, etc.)
• be convenient to parking, secure storage for autos/ bikes for both short term (3-4
hours) and long-term (8-12+) hours) durations and night -safe personal security
(lighting, visibility, etc.) and near or at public transit/shuttle stops
• utilize existing and potential public docks to maximum extent desirable, feasible
• add public docks where possible/needed at street ends, other public land locations
• incentivize owner -controlled use of private docks as stops as appropriate, possible
• provide people access links to/ Balboa Ferry, Catalina Flyer connections
NB Harbor Perimeter WT Access Strengths/Opportunities and Weaknesses/Problems
Strengths/Opportunities
• existing public docks and new/ expanded public docks
• possible additional public docks at street ends, parks, public lands
• proposed additional private docks (NM/ SCS, existing restaurants, new waterfront
commercial developments, other locations with direct public access to/ from water)
• existing /potential public parking areas in/near some public docks
• existing /potential private parking areas in/near some public docks
• existing /potential seasonal public transit, shuttle links between parking and docks
Weaknesses/Problems
• no existing public docks along Mariners' Mile (major origin/ destination, new walk)
• no existing public docks along Lido Marina Village (origin/ destination, exist. walk)
• privacy, security concerns of unrestricted public -access docks at YC's (on -call only)
• unknown/ limited interest from commercial uses with docks w/limited capacity
• general parking area shortages, limited access, privacy issues along much of NB
waterfronts -no easy solution.
Newport Beach Water Taxi Feasibility Analysis
Waterfront Activi+y Centers/Origins/Destinations for a NB Water Taxi System
Primary Origin/Destination Areas
Mariners Mile/ Charters
Lido Marina Village/Charters/Lido Peninsula/Head of Rhine/Cannery Village
Lower Rhine/Newport Pier Area/Beaches
Balboa Island Marine Avenue /Bayside Village/Beaches
Balboa Village/Pier/Fun Zone /Flyer/ Museum /Sportfishing Center /Tour Center
West Jetty/ Wedge
Restaurants
Secondary Origin/]
Moorings
Anchorages
Yacht Clubs
Marinas
Harbormastej
Harbor Resot
Waterfront /1
Harbor Beach
Ocean BeachE
Boat Shows
Boat /Kayak.
Parking Area
Newport Beach Water Taxi Feasibility Analysis
Sources and Types of Demand for Water Taxi Service
Objectives
1. Reduce/ distribute traffic and parking loads on Balboa Peninsula, Balboa Island, PCH
2. Expand pedestrian circulation, use among waterfront, beach interest, activity areas
3. Supplement the Balboa Ferry as only current cross -water service accomplishing #1, 2
4. Provide additional access among moorings/ anchorages, docks, shore destinations
5. Provide additional lateral access to uses on harbor edge during peak usage periods
Scheduled Loop and Point -to -Point (land and boating visitors & residents) (summer only)
Designated public dock stops used in WT system (scheduled or as -needed stops)
1. serving commercial activity areas, beaches
2. served by land shuttles, bus routes, dropoff points
3. served by public parking areas (1,OOOft. max walk)
4. served by participating private parking areas (1,OOOft. max walk)
Participating private dock stops used in WT system ( on -demand, as -needed stops)
1. restaurants
2. clubs/other water -based facilities (yc's, BBC, NAC, OCC, Sea Base,
3. marinas
4. residences
On -Demand Point -to -Point (land & boating visitors, residents) (could operate year-round)
1. Moorings to public/private docks & return, among moorings
2. Anchorages to public/private docks & return, among anchorages/moorings
3. Yacht club to yacht club
4. Yacht club to/ moorings & anchorage
5. Remote parking/dock to public/private docks & return
6. Waterfront residences to restaurants & return
Estimated WT Demand Levels (following typical patterns, not sole basis for feasibility)
Initial (Test) Year of Operation (Summer) — 8,000 to 10,000 trips (MDR model)
Stabilized Year of Operation (yr 2/3 Summer) — 20,000 — 25,000 trips (MDR model)
City
ori`Qier
.'
Lido Isle
U mw
iu fJ11ufILp. �';U�; P
Pier
Balboa Island
The
Fashion Island
VNIN
Corona Del Mar
)O
m
`•� _' Public/Private Pump Out Stations &
Public Piers in Newport Harbor
µlb
�� °
� i B COAST xxx
` �t\
,/�
LIDO ,
ISLE
_HO_R_A_GE 5
Private Pump Out Stations
Publlipump Out Stations
A. Newport Dunes
1, Halbor pabal
B. De Anza
2. Bayside Marina
C. 3. Balboa Yacht Basin
D. NewportSea Base
4. Newport Dunes Launch Ramp
E. Homblower
5. Balboa Bey Club
F. Icon -
S. Harbor Marina
G. Larson's Shipyard
7. Lido Village Manna
H. Craw's Nest
S. 151h St
I. Waterfront Newport Beach
9. Fernando St
J. Dream Fleet
10. Washhplon $1 • Fun Zone
K. Lido Sailing Base
L. Lido Dry Storage
M. on Landing
N. Fun Zone Boal Co
Fun Z
eaae, w r. Q
D. pavilion
Sl
}� Public Piers
1. MSt
2. Washington St
3. Fernando SI
4. 1 Sin St
5. 191h St,
S. Coral Ave
7. Opal Ave
p
B. Emerald Am
9. Sepphlre Ave
10. Park Ave
�trPh�lwUlh.
O enwmMr
PUBULPOGtLh
-4- y(r/E3AG
lG
1NI�1�'K
"PoEf HP
,
VV *1 /CO1N�
Ee— 6l11/49
BALBOA ISLAN ;� Y— L#W v
10�
-k-- -- aYC
�� No Dou�,h A�;
MSC VI
M
1t `E
kU VV'yl '
w
►>�nG LFV"'wJ Y
s
orff % 0 0.25 0.5 � I
min
Summer Water Taxi Exploratory Committee
City of Newport Beach, California
November 6, 2009
City Council
City of NewportBeach
3300 Newport Blvd
Newport Beach, CA 92658-8915
On behalf of the Newport Beach Summer Water Taxi Exploratory Committee, I am
pleased to present the attached report on the feasibility of establishing a privately owned
and operated summer water taxi system for the Newport Beach harbor. The report and
recommendations received unanimous support from the committee.
Pursuant to your appointment of the committee, members have met regularly and worked
diligently to prepare this report. Each member has contributed their special expertise to
the effort. We have received excellent support and input from City staff.
We have researched other private or public/private water transportation services that may
be suitable models for a service in Newport Beach. We have examined strategies,
possible funding sources, and possible methods of implementation. The report
documents our findings, conclusions and recommendations.
We look forward to presenting our report and recommendations at your study session
scheduled for November 24, 2009 at 3:30 p.m.
Sincerely,
Michael McNamara,'Chairman
Summer Water Taxi Exploratory Committee
3
TABLE OF CONTENTS
EXECUTIVE SUMMARY / CONCLUSIONS / RECOMMENDATIONS 7
TECHNICAL REPORT
Nu
BACKGROUND & PURPOSE OF THE FEASIBILITY ANALYSIS 31
COMMITTEE GOALS FOR A POTENTIAL WATER TAXI SERVICE 35
NEED/ SUPPORT /MARKET DEMAND FOR A WATER TAXI SYSTEM 39
OTHER WATER TAXI SYSTEMS RELEVANT TO NEWPORT HARBOR 51
EXISTING & POTENTIAL DOCKS/STOPS IN NEWPORT HARBOR 73
WATER TAXI VESSEL TYPES SUITABLE FOR NEWPORT HARBOR 89
POTENTIAL NEWPORT HARBOR ROUTES, SERVICE TYPES 101
COST, REVENUES AND FUNDING SOURCE CONSIDERATIONS 113
THREE CONCEPTS FOR A NEWPORT HARBOR WATER TAXI SYSTEM 121
5
EXECUTIVE SUMMARY,
CONCLUSIONS & RECOMMENDATIONS
Purpose & Scope of the Newport Harbor Water Taxi System Feasibility Analysis
The City of Newport Beach has incorporated the concept of a water taxi system for Newport
Harbor in several key policy documents, including its General Plan and Local Coastal
Program Land Use Plan, and in the strategic plans of the City's Economic Development
Committee and Harbor Commission.
This water taxi system would supplement city land transportation street networks and
existing cross -harbor ferry service with additional on -water access serving Newport Harbor
(NH) and its adjacent visitor -serving and recreation areas during peak summer visitor traffic
and usage levels when the existing land transportation network is extremely congested.
A May 2009 City Council Resolution called for the formation of a Water Taxi Exploratory
Committee of interested individuals from the Economic Development Committee, the
Harbor Commission and local maritime and tourism industry to advise and make
recommendations to the City Council on policies, projects and programs to accomplish the
Committee's objectives:
a. Determine the extent of need and the potential expansion of interest in and use of a
NH water taxi, system over time, based on experience of other systems' evolutions;
b. Determine existing in -kind City resources and facilities available for a NH system;
c. Examine other relevant water taxi systems and their specific applicability to NH;
d. Explore the availability of potential grants and subsidies for a NH water taxi system;
e. Analyze the conceptual feasibility of a potential NH water taxi concept plan;
f. Prepare a conceptual feasibility report with recommendations to the City Council on
next steps necessary to have an initial water taxi system in operation in Newport
Harbor during Summer 2010, if possible.
This report describes the analysis effort, findings and recommendations of the Water Taxi
Exploratory Committee from June through September 2009.
CONCLUSIONS
This analysis effort and report by the Newport Beach Water Taxi Exploratory Committee
indicate that a potential Newport Harbor Water Taxi System (NHWTS) apyears
conceptually feasible based, on meeting the following general feasibility criteria:
1. City policy support (previously documented, currently supported)
2. Potential community, user group support, operator interest (limited sample)
3. Potential market demand (based on regional examples, confirmation needed)
4. Existing water taxi system models/operators on which to base a NHWTS model
5. Existing & potential public and private docks/base to support service areas/uses
6. Existing & potential water taxi vessel types suitable for Newport Harbor use
7. Potential routes and operating systems (loop, point-to-point, on -call)(+ ferry)
8. Existing & potential costs, fares, revenues, sources options (right combo needed)
9. Potential NHWTS concepts (among many) for Basic, Expanded or On -Call -Only
The following conclusions of NHWTS feasibility were also developed during the study:
1. Government grant/loan money to help fund a water taxi system is not currently
available
2. it is inappropriate to recommend a City monetary subsidy to fund this system
until such time that the City may be in a fiscal position to do so
3. In -kind City support and incentives are essential: public docks, signage, staff,
possible percentage fee waivers and operator supplemental revenue sources
4. It is essential to test private market interest in a NHWTS using an RFP process
Note: The Committee recognizes that the detailed feasibility of any potential Newport Harbor
Water Taxi System depends on a complex interaction of City decisions, actions and negotiations,
and a potential private operator's confirmation of market, operational, and financial feasibility.
10
RECOMMENDATIONS
The results of this analysis effort and report by the Newport Beach Water Taxi Exploratory
Committee recommend the following next stems toward implementing a potential
Newport Harbor Water Taxi System:
1. City Council reviews and discusses this report in a study session/presentation
2. If CC approves concept, refer to Harbor Commission, Economic Development
Committee for input within approximately 30 days
3. Direct staff to prepare a draft RFP with input, support from the water taxi
committee
4. Direct staff to provide Council with recommendations on implementation, RFP,
schedule, actions to provide City facilities, sites and implementation in 60 days
5. Designate a 30-day RFP submittals response period
6. Evaluate proposals, select operator, negotiate agreement, implement in 60 days
7. The Committee recognizes that these Recommendations/Next Steps may not be
able to be accomplished within a time frame which would enable the water taxi
system to be in place by Summer 2010. It recommends that the City continue to
pursue implementation on that schedule for at least a Basic "test" System by
Summer 2010, or by Summer 2011, if the 2010 date isn't achievable.
11
Determining Need and Market Support for a Newport Harbor Water Taxi System
As described above, the need for a water taxi system is supported by several City of Newport
Beach policy documents. Market support interest has also been sampled.
Recent (August/September 2009) "testing of potential market interest" in a possible Newport
Harbor water taxi system was conducted during this study through news articles in local (Los
Angeles Times /Newport Daily Pilot) and boating media (Sea Magazine/Log Newspaper) as well as
a TV news story and multiple potential user interviews on Channels 2 and 9 news programs.
Responses to the idea of a Newport Harbor water taxi service, as indicated through letters to
the editor of the Pilot, on news blogs, and during the multiple field interviews in Newport in
the TV news story and other interviews were generally positive, with costs to users and the
community, convenience and routes and possible pollution as the primary areas of concern.
Estimating market demand of passenger levels for a possible Newport Harbor water taxi
service using traditional methods of market demand projection such as "market capture
share" and other forecasting techniques requires an extensive quantitative demand survey.
Developing and conducting such a survey to professionally -credible levels of accuracy and
reliability is beyond the scope/level of detail/timing of this study's charge and the skills and
availability of its citizen volunteer and City staff Committee.
A common method of estimating market demand for a water taxi service/system in a
particular region/market is to analyze the history and performance of one or more existing
water taxi systems in that region and market which are considered generally comparable to a
proposed system. In this analysis, the operating history of the Marina del Rey Water Taxi
service & system has been utilized as a regional market example comparable to a conceptual
system which might serve Newport Beach.
Based upon comparability with the Marina del Rey (MDR) example, a generalized market
demand estimate of initial and evolving ridership levels has been used for a conceptual
Newport Beach water taxi system (8-12 week summer operation only):
InitialOperating Season estimated range of 8,000 to 10,000 riders
Second Operating Season estimated range of 15,000 to 20,000 riders
Third Operating Season estimated range of 25,000+ riders
Prospective water taxi operators responding to.a potential City RFP will perform their own
ridership, rate structure and revenue projections as part of their pre -proposal due
diligence and feasibility -testing efforts, providing the City with a knowledgeable estimate
of potential market demand and support made by the same entities intending to serve this
market.
12
Other Comparable Water Taxi Systems
An overview research effort into the characteristics of other harbor water taxi systems in
California and the U.S. operating during Summer 2009 was conducted to determine the
characteristics of, and potential applicability to, a potential Newport Beach water taxi system
in terms of:
• markets served - local, tourist/visitor, seasonal, commuter, pedestrians, bicyclists
• levels and types of demand- numbers of users, individuals, groups, charters, etc.
• route systems - loop, point-to-point, on -demand, scheduled, flexible, hybrid
• docking facilities - public, private (restaurant, bar, resort, hotel, etc.), ADA-capable
• support services and facilities - restrooms, parking, signage, dock agents, ADA
• financial characteristics- capital & operating costs, fees, revenues, subsidies
• management/operating system - private operator for public agency, public transit
• linkages to other transport - auto parking, bicycles, buses, shuttles, taxis, rail, air
• contact systems - telephone, Internet, brochures, dock agents, signage
• flexibility - ability to add service for peak periods/demand, change routes
Five Southern California water taxi systems and one Florida water taxi system were selected
for further review from over a dozen systems initially considered: (see chart below)
• Santa Barbara Harbor Water Taxi
• Channel Islands Harbor Water Taxi
• Marina del Rey Waterbus
• Long Beach AquaBus & AquaLink
• San Diego Water Taxi
• Fort Lauderdale Water Taxi (FL)
13
SOUTHERN CALIFORNIA &SOUTH FLORIDA HARBOR WATER TAXI/FERRY SYSTEMS -SUMMER 2009
AREAS HARBORS{
SOUTHERN CALIFORNIA
fxNtl
Mukt-Stop
pulntrte llolnt
On -CA
a«aanal
AwwN
Otom
operatorrymn
Yaawas
Santa Barbara Harbor
X
X
X
x
X
x
2
private
L
Channel Islands Harbor.
X
x
X
X
6
private
2
Marina Del RayX
x
x
X
X
7
private
6
Lon Beach Harbor Alley
Downtown Rainbow Harbor WT
x
X
X
X
6
private
1
Alamitos Say Shuttla
X
X
X
X
3
private
Yea
i
New rl Harbor embee Fa
X
X
X
X
2
«
3
San DI Bay%
X
X
%
%
3o
«
2
itwst*,
SOUTH FLORIDA
Fort Lauderdale Area
X
X
X
X
%
X
ii
B
—in
Notes: 1. Ft. Lauderdale system Is "green' -operates all vessels on blo-diesel and 2 on diesel- electric power
2. Most systems are gexible,able to shift from multi -stop to point -to point based on actual demand
3. Marina Del Rey and Ft. Lauderdale route systems are the most similar to NB Harbor characteristics
4. Refer to detailed system Information for schedules, routes, areas and use served, rates
5.All systems (Including NB Balboa Ferry offseason) offer group charters when vessels are available
6. Santa Barbara system operates as tax] during Bxed hours tour/charter/party vessel In off -hours
The Marina del Rey Water Taxi System in Southern California and the Ft. Lauderdale
Water Taxi System in South Florida are the most comparable system examples.
Water Taxi Vessel Types Suitable for a Newport Harbor Water Taxi System
Background research was performed during this conceptual feasibility analysis to determine
what types of vessels are currently most commonly utilized in California and other U.S.
water taxi services and suitable in a potential Newport Harbor water taxi service. A wide
range of vessel types was examined in this analysis.
The larger NH -comparable -example water taxi fleets (Marina del Rey, Ft. Lauderdale) with
multiple routes and vessels have two basic vessel sizes/capacities (number evolves w/need):
Basic Service Water Taxi Vessel (loop routes) 18-28 passengers, 30'40', 24vessels
Peak Use Waterbus Vessel (loop & point-to-point routes) 30-90 passengers, 50'40',
1+ vessels
The large number of smaller private docks in Newport Harbor which could potentially be
served by an "on -call" water taxi capability, a third category of vessels should be considered:
Small Water Taxi Vessel ("on -call" routes) 8-12 passengers,18'-25', 2+ vessels
101
The City may want to consider offering preference or incentives to prospective operators
with "green' vessels/fleets with proven and reliable technologies.
The selection, purchase/lease/transfer and use of water taxi vessels forming a future
Newport Harbor water taxi fleet are the responsibility of a City -selected private operator.
Existing & Potential Public & Private Docks for a Newport Harbor Water Taxi System
The 10 existing public piers/docks in Newport Harbor can serve as the initial and primary
docking infrastructure and drop-off/pick-up/storage stops for a potential water taxi systems
These public piers/docks provide general public water -land access around most of the
Harbor perimeter among important public uses (parking, bay and ocean beaches and piers,
etc.) and commercial centers and attractions throughout Newport Harbor and adjacent areas.
Use of these existing public docks, after appropriate renovation, signing and use ordinance
updating (fishing area restrictions, allowing commercial use for public purposes, etc.) would
enable an immediate startup of an initial/expandable water taxi system using selected public
docks. It also represents a cost-effective expanded and diversified use (public water
transportation) of an important existing City public infrastructure/transportation asset.
New public docks at the Rhine Wharf and other locations will expand this infrastructure in
2010 and could also provide a possible central Lower Bay/Harbor water taxi base of
operations, service, night storage, and public parking at the City's Lower Castaways site.
Gaps in this public dock system exist along the important, but traffic -congested, visitor -
serving Mariners Mile and Lido Marina Village waterfronts, which would benefit from
improved accessibility of new public docks or publicly -accessible private visitor docks filling
these gaps.
Use of existing and potential private commercial use, club and restaurant guest docks
throughout the Harbor would provide an additional 12-20 docks/stops for a Newport
Harbor water taxi system, assuming the coordinated cooperation of dock owners, the water
taxi system operator and the City. Eight existing restaurant guest docks, as shown in the
City's new Complete Cruising Guide to Newport Harbor and in this report are already
coordinated for public access through their reservation systems and could be served by a
water taxi system.
Water taxi service to these and other private docks, as well as any possible service to and
from private residential docks, would be used primarily as an "on -call" basis controlled
through the systems central dispatcher and restaurant reservations, to avoid conflicts and
overuse. However, the Balboa Bay Club and the Dunes have indicated a willingness to be
15
regular stops with public access as part of the route system. As the system grows, there may
be other private dock owners willing to allow public access.
Other sources of existing and potential use of private commercial docks for potential water
taxi system stops include existing, new and planned waterfront commercial and mixed -use
developments with marinas and docks and the renovation/new construction of commercial
marinas in the Harbor, such as the new Balboa Marina and planned Newport Bay Marina.
All of these new projects are required by the City to include designated docks which are
accessible to the general public from land and water, with the control of access and
separation from a secured marina accomplished through design and operational
management by the designer and owner. Existing waterfront commercial uses may also wish
to provide water -taxi -access docks.
The existing and potential public and publicly -accessible private docks in Newport
Harbor form an excellent, expandable infrastructure network of water taxi stops with
access to all of the major commercial, recreational and public amenities surrounding the
Harbor.
Potential Routes/System Service Types for a Newport Harbor Water Taxi System
Typically, water taxi routes and system service types are based upon the numbers and types
of docks/stops on the route, the areas served, the configuration of the water taxi water area,
vessel fleet size, and the operating modes and flexibility desired by the system operator and
the City.
Route and system types generally fall into three categories or a mix of two or three types:
1. a "loop" route system which connects several stops/docks around a large or
complex water area or waterways system and generally has two or more vessels
circulating in opposite directions around the loop simultaneously.
Examples of this type of system are Marina del Rey and Ft. Lauderdale, with MDR
running on a flexible "every few minutes" schedule and Ft. Lauderdale running on a
published time schedule.
Generally these systems use multiple, mid -capacity 30-60+/- passenger vessels and
have dock agents and communications which enable them to modify routes to skip
empty stops, add vessels at peak periods, and retain some flexibility of service.
16
2. a "point-to-point" route system which connects two or three stops/docks on
opposite sides or ends of a water area or connecting two water areas and may have
a single vessel making round trips or multiple vessels making opposite -directions
trips at the same, or staggered, times.
Examples of this type of system are the Balboa Ferry, with flexible "every few
minutes" schedules and the Long Beach Waterlink and the Santa Barbara Water
Taxi, with published time schedules.
Like the loop system, these point-to-point systems use mid -capacity 30-60-passenger
vessels and have dock agents and communications which enable them to add vessels
at peak periods, and retain some flexibility of service scheduling.
3. an "on -call' system which has no fixed route system other than an effective
service radius due to speed and type of vessel, type and size of water areas, and
number and type of potential destinations.
Examples of this type of system are the Catalina Island shore boats at Avalon and the
Isthmus, Newport yacht club shore boats, and the San Diego Water Taxi. This type of
service is extensively used in water areas with extensive mooring and anchorage
areas, residential piers, and as a "designated driver" in areas like Newport Harbor.
Generally these systems use multiple, lower capacity 8--20+ passenger vessels and
have a communications dispatcher which enables them to schedule multiple pick-
ups if required, modify routes while underway, add vessels at peak periods, and
thus maintain complete flexibility of service.
Potential destination areas and the three water taxi route/system types which could serve
them include: (route/system/service types shown in bold abbreviations)
Loop Route/System = LP
Point -to -Point Route/System = PTP
On -Call Route/System = OC
Primary Destination Areas & Docks Providing Access (LP, PTP, plus some OC)
Mariners Mile (no public docks; possible private docks at Villa Nova, Balboa Bay Club,
Newport Sea Base, Orange Cost College) (LP)
Lido Marina Village/Peninsula/Head of Rhine/Cannery Village (Rhine Wharf dock)(LP)
Lower Rhine/Newport Pier Area/Ocean Beaches (19th/15th St. docks, Nautical Museum
private dock)(LP)
17
Balboa Island Marine Avenue /Bayside Village/Balboa Island Beaches (Park, Coral,
Sapphire public docks)(LP)
Balboa Village/Pier/Fun Zone/Flyer/Museum/Sportfish (PTP, OC)
Dunes Resort/Back Bay Bistro/Launch Ramp (docks)(PTP, OC)
Peninsula Public Parking Areas (19th Street dock, Balboa Ferry, Washington St. dock)(LP)
Secondary Destination Areas & Docks Providing Access (primarily OC, some PTP)
Moorings, Anchorages (any public dock) (OC)
Yacht Clubs (any nearby public dock, all yacht club docks) (OC)
Marinas (marina guest docks) (OC)
Harbormaster (harbormaster guest dock) (OC)
Harbor Resources (Balboa Yacht Basin public dock/Harbor Resources dock) (OC)
Waterfront /Water -Accessible Residences (private docks as permitted by resident) (OC)
Harbor Beaches (Balboa Island public docks, Harbormaster guest dock) (OC)
Ocean Beaches (any public docks on Peninsula, 'Balboa Ferry dock) (OC, PTP)
Boat /Kayak Rentals (nearest public dock)(OC)
Newport Aquatic Center (dock)(OC)
Newport Sea Base (dock) (OC)
Collegiate Sailing & Rowing Center (dock) (OC)
Remote Parking Areas (Dunes dock, other docks in proximity to parking areas as
created)(OC)
A potential Newport Harbor water taxi system is likely to require a "hybrid" of all three
route/system types to meet Harbor configuration, distance, location, and user group needs.
This will be determined by the system operator working in conjunction with the City to
achieve the overall system objectives.
R-]
Potential Costs, Revenues, Funding Options of a Newport Harbor Water Taxi System
The start-up costs of a water taxi system such as vessels, equipment, personnel, and initial
operating overhead costs and capital can be significant relative to potential revenues and are
generally funded either by the operator or a government agency, or a combination of both.
In some jointly -funded water taxi system startups, cash, loan and credit investments may be
made by both the private operator and the government agencies (city, county, regional
transportation agency, state, etc.), along with other contributions or investments such as
existing operator -owned water taxi vessels and personnel, use of public docking facilities, etc.
Many of the existing water taxi systems analyzed in this study received public -agency start-
up (and continuing operations) funding in the form of federal, state and local transportation
agency grants and loans as the result of funding requests implemented as part of an
implementation plan for supplemental public transportation or a similar public program.
As a local -region example, the Marina del Rey Waterbus system received an approximate
$300,000 operating subsidy from Los Angeles County.
In general, it appears that most successful water taxi systems of the potential size and
complexity necessary and desirable for Newport Harbor have received some form of
significant public agency and/or private startup subsidy in order to commence operations.
Based upon the research performed in this analysis, which has included both existing water
taxi systems and those proposed in various other feasibility studies, it appears that:
• The range of potential startup funding costs for the private operator of a multi -
stop, multi -vessel, summer season Newport Harbor water taxi system could range
from $200,000 to $300,000, depending upon the system routes and services offered,
number and type of vessels, etc.
• City startup costs to upgrade public docks, provide signage, other "in -kind"
startup elements might approximate $50,000 to $60,000, which would also represent
an asset upgrade investment through improvements to public docks. A possible
Lower Castaways operating base would be a significant additional cost.
These generalized private and public startup cost ranges should be considered only as
"order of magnitude" estimates appropriate to the conceptual nature of this analysis, are
not based on a specific plan, and are not conclusions or recommendations of this study.
Potential operating costs for a water taxi system operator generally consist of:
• debt service costs (if any) related to purchase of vessels; rehab of existing vessels;
• docking, fuel/electricity and related costs to berth and power the vessel fleet,
19
• maintenance and repair, depreciation costs of the vessel fleet;
• employment costs (salaries, benefits, etc.) of vessel captains, crew, other staff;
• overhead costs of operation (insurance, accounting, legal, security, advertising, etc.);
• fees, lease payments/percentages, taxes paid to local, state and federal agencies.
Potential operating revenue sources for the operator could include:
• individual and group fares on regular routes and from 'on -call" service, all based
on market demand/pricing and riderslup volumes, special fees (bicycles, etc.);
• special event and charter revenues (to the extent they are part of markets/business);
• possible sale of beverages/food on vessels, event catering services on vessels, etc.;
• possible advertising on/within vessels, on website, by area businesses;
• possible sale of logo/brand gear featuring the water taxi system.
Potential operating revenues to the City include:
• fixed operating lease or agreement payment(s), (+penalty for non-performance);
• variable operating revenue percentage payments based on performance;
• fees for business operation and harbor use permits, other fees at startup/renewal.
Fares (2009) for seven Southern California water taxi systems analyzed in this study varied
from the $1 for a one-way daytime adult fare on the Marina del Rey Waterbus, Long Beach
Aquabus, and the Balboa Island Ferry to $7 for the San Diego Water Taxi, for a fare average
of $3.63. (Balboa Island Ferry has higher rates for vehicles +$2 + $1/passenger, bicycles
$1.50.)
The NH -similar Fort Lauderdale (FL) water taxi system charged $5 for a one-way adult
ticket, $15 for an all -day ticket and $80/month for a commuter ticket book. (Rate increase to
$7 per one-way adult ticket after 7PM.)
Of .the eight water taxi systems analyzed, five operated in 2009 with some level of subsidy -
Channel Islands, Marina del Rey, Long Beach (2), San Diego Bay, and Ft. Lauderdale (FL)..
Three systems used various types of public transportation funding to partially or largely
subsidize fares, except for Channel Islands and San Diego Harbor, which used private
subsidies by their respective harbor lessees associations. The Marina del Rey water taxi
vessels were also subsidized by a one -tune start-up subsidy.
Three water taxi systems (Santa Barbara, Catalina Island shore boats, and the Balboa Island
Ferry - all unique water transportation systems) had no subsidy. The Santa Barbara system
has other revenue sources in addition to fares and the BI 'Ferry has a multiple -source rate
structure, while the Catalina system has been generally self-supporting on fares alone.
20
Three Newport Harbor Water Taxi System Concepts
Three concepts for Newport Harbor water taxi systems (of many possible) were developed
by the study to serve as a basis for community discussion and decision -making.
Note: In order to fully describe the many detailed elements of each of the Newport Harbor Water Taxi
System Concepts, they have been included in the Executive Summary in the same complete text
description formats and illustrations as shown in the Three Concepts For A Newport Harbor Water
Taxi S tem technical section of this report, rather than being summarized. This provides a full
description of the systems for those who choose to read only the Executive Summary, which condenses
the other sections of the Technical Report that serve as the basis for the Concept Plans.
1. Basic System: a limited water taxi service and system initiated as a one -season
"trial run" to test market, facilities, vessels, operations and financial performance,
with an option to expand operations and duration of the operating agreement if
feasible and desirable.
2. Expanded System: an expansion of the Basic System, adding vessels, routes,
schedules, trip frequency, hours of operation, fees and other services as supported by
demand and plans based on initial year performance, with extended operating
agreement and other changes as appropriate.
3. On -Call -Only System: a system with vessels grouped at a central base or bases
which respond only to requests for dock pick-up and drop-off locations relayed by a
dispatcher/reservation center and from dock "agents" handling walk-up business at
high -volume docks throughout the harbor.
Basic Newport Harbor Water Taxi System
The elements of this Basic System alternative are shown on the Basic System Plan, as a
suggested "starter kit" combination of temporary and existing facilities for a single -season,
basic system test of an operating concept jointly developed by the City of Newport Beach,
the waterfront business community and a selected private water taxi operator.
In this example, a fixed -base location/site, all construction and facilities rentals would be for
an interim, temporary use, removable if the system did not continue for a second season, or
if the potential Lower Castaways site is required for a higher -priority public purpose.
Alternative basing sites could be proposed by City and/or the selected private operator, or
by a local private waterfront commercial use/marina meeting the basing criteria.
Base: A temporary "test" base at the City's Lower Castaways (or other) site, including:
- fleet storage/service docks ADA-capable boarding docks, utilities, lighting, signage
21
- parking for public, employees w/lighting, signage, Dover access / lights
synchronization
- trailer -based offices, ticketing, restrooms, food & beverage kiosk, shade structure
waiting areas
- pedestrian walkways (lighted and signed) connecting all of above areas
Vessels: A "test mix" of vessels ("green' to the extent feasible) including:
- 2 (+1 reserve) medium -capacity, 18-28 passenger vessels (bike/stroller/ADA-
capable)
- 2 (+1 reserve) small -capacity, 8-12 passenger vessels ( for on -call service)
-1 large capacity 30-90 passenger vessel (for peak, group, special event use)
Docks: A combination of public docks/stops & private docks: (private suggested only)
Public Docks/Stops (regular routes) (6 total)
-Lower Castaways Base Dock (new/ temporary) (parking)
- Coral Avenue Dock (Balboa Island) (existing)
- Washington Street Dock (Peninsula) (existing)
-19s, Street Dock (Peninsula) (existing)
- Rhine Wharf Dock (Lido/Rhine) (new in 2010)
- Launch Ramp Dock (Back Bay) (existing)(as-requested/on-call)(remote parking)
Private Docks (primarily on -call) (potentially 15-total)
- Balboa Bay Club (existing)
- Balboa Marina visitor dock (existing)
- 8 Dock & Dine Restaurant Docks (existing)
- 5 Yacht Club Visitor Docks (existing)
Routes: A combination of loop, point-to-point on fixed routes and on -call on random routes
Loop Route
- 6 Public Docks/Stops (2 vessels on staggered clockwise/counterclockwise routes
around Harbor perimeter; stops only at docks with confirmed passengers .per agents)
Point -to Point Routes (examples only)
- Base to Launch Ramp Dock (remote parking) & return (1 vessel or more per agent)
- Base to 191h Street Dock (Newport Pier) & return (1 vessel or more per agent)
On -Call Routes
- Base to requested pick-up and drop-off mooring/anchorage/dock locations, per call
Schedule: Loop on semi -fixed schedule, point-to-point & on -call as required
Loop Routes
- Base -West & East Harbor Loops: 20 minutes each way, plus loading times
22
Fare:
0
Point -to Point Routes
- Base -Launch Ramp Dock -Base: 10 minutes each way, 10 minute loading/unloading
each end.
- Base-19th St -Base: 15 minutes each way, 10 minute loading/unloading each end
On -Call Routes
- No schedule, trip time based upon pick-up/drop-off distances at 4-5 knot speed
- (Fare structure to be determined by selected operator/market)
MPMlnfla
y PUNK Docks In Newport Harbor 2009
fa4.; New & Polentlal Public locks 2010+
tial zt SWJfcB"AWa9 &
Moonnga
Besctua / / \ \ Aj
Beach..
—EXAMPLES
gg OF BASIC
LOOOMPTROUTES
--EXAMCIES OF BASIC bcs
ON-CALLRO V
B
w.ne.rwr or.
* •we.sewee
�t �w-I r�reOv wwnx�4
=NWT!
w� Aq.l 1 r.nN!
�.G1�ereYeea-.
�fow�aw.�ma ln.l
M�IM�W rn. A>Wi
� Il19
5 IM!
r`.l.arrr s-a.lw�meae. a c.rra
.i �n�w�
1 gelAw
e IwIMAw
e sYpnaw
W MM
PT
IhIneNMnp
P
tl
Yawlrga .;,
BNCIMe
M A..
�bQA I St AN
BeaelNa I .- /
Moorkrpa 11aebOr
K
Mawtnge
ere.e•
''
w
\
Z—
Bo
a fiepel�IYeeale
f erae�eer��
aerVsslsrAle��
ae.e�eelessrar
K ea�aae�leel�els
Y.lreSreOe
Y�1
K YrealYlY
KiwYYrrYW
e
e2S OS
Lsi—
W-dw
AnN s,e
23
Expanded Newport Harbor Water Taxi System
The elements of the Expanded System alternative are shown in the Expanded System Plan as
a potential expansion of the initial Basic System vessels, docks/stops, routes, and schedules.
Base: The Base at the City's Lower Castaways site (or other) would be maintained/upgraded:
- fleet storage/service docks ADA-capable boarding docks, utilities, lighting, signage
- parking for public, employees w/lighting, signage, Dover access / lights
synchronization
- trailer -based offices, ticketing, restrooms, food & beverage kiosk, shade structure
waiting areas
- other uses and equipment deemed necessary after initial year experience
- pedestrian walkways (lighted and signed) connecting all of above areas
Vessels: An expanded mix of vessels ("green' as feasible) would be provided as needed:
- 3-4(+lreserve) medium-capacity,18-28 passenger vessels (for loop service)(+1-2?)
- 3-4(+1 reserve) small -capacity, 8-12 passenger vessels ( for on -call service)(+1-2?)
-1 large capacity 30-90 passenger vessel (for peak, group, special event use)(same)
Docks: Expanded public docks/stops & private docks: (private suggested only)
Public Docks/Stops (regular routes) (total -15; 9 docks added in expansion italicized)
- Lower Castaways Base Dock (expanded for added vessel storage)
- M Street Dock (Peninsula) (existing)
- Park Avenue Dock (Balboa Island) (existing)
- Coral Avenue Dock (Balboa Island) (existing)
- Sapphire Avenue Dock (Balboa Island) (existing)
- Balboa Yacht Basin (Bayside) (existing)
- Opal Avenue Dock (Balboa Island) (existing)
- Washington Street Dock (Peninsula) (existing)
-19a' Street Dock (Peninsula) (existing)
- 1561 Street Dock (Peninsula) (existing) or Marina Park Dock (new 2012+)
- Rhine Wharf Dock (Lido/Rhine) (new in 2010)
- CentraI Avenue Dock (possibly new in 2011+?)
- Lido Bridge Dock (possibly new in 2011+?)
- Launch Ramp Dock (Back Bay) (existing) (as -requested/ on -call) (remote parking)
Private Commercial/Yacht Club/Institutional Docks (as-requested/on-call only) (22+
total)
- Balboa Bay Club (existing)
- Balboa Marina visitor dock (existing)
- Newport Bay Marina (2011-12) (new)
- Lido Village Marina (2011-12) (new)
24
- Ardell Site Marina (2012+) (new)
- Collegiate Sailing/Rowing Center (existing); Sea Base (existing) - Newport Aquatic Center
(existing)
- 8 Dock & Dine Restaurant Docks (existing) (plus added Dock & Dine restaurants,
number unknown)
- 5 Yacht Club Visitor Docks (existing)
Routes: A combination of loop, point-to-point on fixed routes and on -call on random routes
Loop Route
- 6 Public Docks/Stops (2 vessels on staggered clockwise/counterclockwise routes
around Harbor perimeter; stops only at docks with confirmed passengers per agents)
Point -to Point Routes (examples only)
- Base to Launch Ramp Dock (remote parking) & return (1 vessel or more per agent)
- Base to 19th Street Dock (Newport Pier) & return (1 vessel or more per agent)
On -Call Routes
- Base to requested pick-up and drop-off dock locations, per call (vessels variable)
- Base to requested pick-up and drop-off mooring/anchorage locations, per call
Schedule: Loop on semi -fixed schedule, point-to-point & on -call as required
Loop Routes
- Base -West & East Harbor Loops: 20 minutes each way, plus loading times
Fare:
Point -to Point Routes
- Base -Launch Ramp Dock -Base: 10 minutes each way, 10 minute loading/unloading
each end
On -Call Routes
- No schedule, trip time based upon pick-up-/ drop-off distances at 4-5 knot speed
- Fare structure determined by selected operator based on initial year experience,
market.
25
n,,yK Ootl,a In M-rpCN Ilf!'wl 27A
' ♦ - Nw t ObYrt11Y VnM1M fmlt M,4• .�
N S lu oS 8 �tirrtlons
WAT AXI SY$TEA CONCEPT
i yP
Nw4wda
M1J�i 1WIM _ MooN�y`/
e.aMiN
eA„»
-yam
EYAMPLE9 OF EXVANOW Locwm
wo
�wnwrerti-a� MN•p4
' wraaw'
rI-
irn m.
w.rwr....
1 tY4
1��r�NYtWNaYY4 tCuY iM.
�r�.-.Nri�a•
cwti
R`�N'til
• rrl�M1r tr
NbK4���MY
I fAt11N�4
n�rMr
N aY.w
41ar•ta.�
• YNIIW.Y N
26
On -Call -Only Newport Harbor Water Taxi System
This On -Call -Only System conceptual alternative is shown on the On -Call -Only Plan, and
includes a fleet of water taxi vessels at a central base with no set schedule or routes,
responding only to requests for dock pick-up and drop-off locations relayed by a
dispatcher/ dock "agents"
Base: A base at the City's Lower Castaways site, or at another site, including:
Vessels: A mix of small & medium vessels ("green' to the extent feasible)
Docks: public and private docks, as requested through dispatcher and dock agents:
Routes: No specific routes with on -call random routes as generated by dispatcher, agents
Schedule: unscheduled, on -call as required during operating hours, trip time speed -limited
Fare: Fare structure determined by selected operator/market
"-----EXAMPLES OF ON -CALL -ONLY ROUTES
l
0 0 3 05
l �
1
Wedge `
7-:
M
TECHNICAL REPORT
'M
BACKGROUND & PURPOSE
31
BACKGROUND & PURPOSE
The primary impetus for this Newport Beach Water Taxi Conceptual Feasibility Analysis and
Report resulted from the Strategic plan developed by the City's Economic Development
Committee (EDC), and approved by the Newport Beach City Council in May 2009.
Objective 4.5 of the Strategic Plan for Fiscal and Economic Sustainability states:
"The City will invite proposals for the implementation of a privately owned and operated
summer water transportation service with funding supplemented by grants, private
contributions and public monies. Research should be conducted into the transferability of
existing models in Los Angeles County and other areas."
Action steps for this objective called for the formation of a committee of interested
individuals from the Economic Development Committee, the Harbor Commission and local
maritime and tourism industry to lead this effort.
The members of the Water Taxi Exploratory Committee included:
Michael McNamara, Chairman
Economic Development Committee
Richard Luehrs
Economic Development Committee
John Corrough
Harbor Commission
Chandler Bell
Marine Business Representative
Mark Silvey
Marine Business Representative
Gary Sherwin
Conference & Visitors Bureau
John Robinson
Restaurant Association
In addition, City Staff assisting and advising the work of the committee included:
Sharon Wood
Assistant City Manager
Leigh De Santis
Economic Development Administrator
Kathlyn Bowden
Economic Development Coordinator
Chris Miller
Harbor Resources Division Manager
Shannon Levin
Supervisor, Harbor Resources Division
The Water Taxi Exploratory Committee's charge was to advise and make recommendations
to the City Council on policies, projects & programs to accomplish the Committee's mission
of:
(1) Researching successful water taxi systems that may be suitable models for a
summer -seasonal water taxi service in Newport Beach;
(2) Researching potential City in -kind support such as use of portions of public docks
as water taxi stops and other services as well as potential public agency grants or
33
other non -City public and private funding sources and subsidies to fund capital
and operating costs of a summer water taxi system;
(3) Preparing a conceptual feasibility report assessing the potential elements and
issues associated with a Newport Beach summer water taxi service and all of its
necessary operations;
(4) Recommending strategies, funding methods and sources and possible methods of
implementing a water taxi system in Newport Harbor through a combination of
City and private sector efforts.
OTHER CITY POLICIES SUPPORTING WATER TRANSPORTATION/WATER TAXIS
The idea of a water taxi system as supplemental water transportation was included as a part
of the City's newly -updated General Plan where, in the Circulation Element of the General
Plan, the City has established a goal of:
"Enhanced and maintained public water transportation services and expanded public water
transportation uses and land support facilities (Policy HB 6.5)
The Plan also includes a policy on expanded water transportation modes (CE 5.2.2)
"Promote opportunities to expand water transportation modes, such as water -based
shuttle services and water taxis." (Policy HB 6.7)
Implementation of the Marine Transportation Element of the General Plan stated:
The City shall conduct a study to evaluate the feasibilityj of marine transportation services as a
supplement to automobile use. Marine transportation docking, buildings and support facilities
such as parking throughout the coastal areas of the City shall be evaluated and modified as
necessary and feasible to coordinate,with the surrounding transportation system."(Imp 16.12)
The City has also supported expanded water transportation in the Local Coastal Program Land
Use Plan (2-59)
"The City supports expanded use of water transportation uses linking the Harbor with other
visitor -serving and recreation destinations and providing cross -Harbor service."
Additionally, a policy (2.91-6) in the Local Coastal Program Land Use Plan states that (The City
Will)...
..."Maintain and enhance existing public water transportation services and encourage and
provide incentives for expansion of these uses and land support facilities."
34
The Newport Beach Conference and Visitors Bureau has adopted a Three Year Strategic
Destination Plan that calls for a new water taxi service as one of its strategic initiatives.
Finally, the Newport Beach Harbor Commission has had a harbor -wide water taxi system
listed on its Priority Action Items Checklist and has helped draft and has supported City
policies since its inception in 2002. The Harbor Commission continues to support the concept
of a water taxi system for Newport Harbor.
COMMITTEE GOALS FOR A POTENTIAL WATER TAXI SERVICE
In order to properly shape the water taxi system analysis effort, the Water Taxi Exploratory
Committee initially established several broad Goals for a water taxi system:
1. Make Newport Harbor a more "user-friendly' harbor for visiting boaters, residents and
visitors by providing additional water transportation services;
2. Serve special harbor events such as boat shows, boat parades, Christmas lighting and
other festivities as well as NH -based yacht races with a water taxi system;
3. Provide water taxi service to boating visitors, live -aboard vessel residents and cross -
harbor commuters in peak traffic periods and dinghy dock usage periods;
4. Provide an alternate/supplemental water transportation system for the City that will
reduce auto traffic volumes and congestion and reduce the potential for impaired on -
land and on -water driving in peak day and night periods;
5. Increase revenues for water -related businesses and the City as a result of water taxi
activities providing increased access to waterfront and near -water businesses;
6. Provide opportunities and incentives for a potential private -sector water taxi operator
to make the water taxi service economically viable through additional non -fare revenue
sources, in -kind City participation (docks) and other means;
7. Make Newport Harbor and its waterfront uses and recreation areas more accessible to
persons with physical disabilities through an ADA-compatible water taxi system and
its supporting approaches and facilities.
35
OBJECTIVES OF THE WATER TAXI CONCEPTUAL FEASIBILITY ANALYSIS
In addition to the initial Water Taxi System Goals stated above, the Committee also set some
initial Objectives for the Conceptual Feasibility Analysis to achieve, as possible:
a. Determine the extent of need and the potential expansion of interest in and use of a
NH water taxi system over time, based on experience of other systems' evolutions;
b. Determine existing in -kind City resources and facilities available for a NH system;
c. Examine other relevant water taxi systems and their specific applicability to NH;
d. Explore the availability of potential grants and subsidies for a NH water taxi system;
e. Analyze the conceptual feasibility of a potential NH water taxi concept plan;
f. Prepare the conceptual feasibility report by December 1, 2009, including
recommendations to the City Council on steps necessary to have an initial water taxi
system in operation in Newport Harbor during Summer 2010.
"PROOF OF CONCEPT" WATER TAXI SYSTEM FEASIBILTY CHECKLIST
This analysis of a potential Newport Harbor water taxi system concept (as contrasted with a
detailed specific system) focuses on determining the general feasibility of such a system by
determining if the various elements necessary to support such a concept are, or could be,
present, thus providing a "proof of concept" test of a comprehensive system.
This report focuses on each of the system elements comprising the following feasibility
checklist, under the assumption that if they are all present (or possible) in some basic form, a
prospective private water taxi system operator could be found, through a selection process,
to develop and operate the system.
These feasibility checklist elements, described in the Technical Report sections, are:
1. Policy Support & Perceived Need, Market Support Model, Confirmation
2. Comparability to Similar Successful Water Taxi Systems
3. Availability of Existing & Potential Docks/Stops at Service Areas/Facilities
4. Availability of an Appropriate Potential Vessel Fleet, Vessel Types
36
5. Possible Routes Among Areas & Facilities Served, Scheduled & On -Call Service
6. Financial Issues, Available & Potential Funding Sources & Choices
These system assumptions and operational elements are then variously combined in three
conceptual systems (of many possible) to serve as a basis for City review and discussion
and, in refined form with the additional appropriate language, as the basis for a Request For
Proposals (RFP) to be provided to prospective water taxi system operators.
These three concepts form the seventh item in the conceptual feasibility checklist:
7. Three Concepts for a Newport Harbor Water Taxi System
It is emphasized that this analysis process and report do not establish or prove the detailed
operational and/or financial feasibility of a potential Newport Harbor Water Taxi System,
but rather provide a general "proof of concept' of such a system that is sufficient to enable
further City consideration and refinement of the concept and to proceed to a RFP process
and operator selection, if the City decides to proceed.
37
POLICY & MARKET SUPPORT
39
Policy & Market Support for a Newport Harbor Water Taxi S stem
Policy Support
As noted in the preceding Background & Purpose introduction to this Conceptual Feasibility
Analysis and Report, there has been substantial public, City Staff and Council discussion of
the desirability and potential value of a Newport Harbor water taxi service and system.
This has been followed by broad City and public policy support for such a service as
evidenced from the quotes on this subject from numerous City planning, harbor management
and transportation documents prepared, adopted and implemented over the past 8-10 years.
Past Market Experience of Newport Beach Water Taxis
Several intrepid private entrepreneurs have attempted, at various times during the past 15
years, to achieve single -vessel or limited -use "on -call" water taxi service to docks at the
harbor's many waterfront restaurants and waterfront residences, supplementing the steady
cross -harbor water transportation service provided by the Balboa Ferry for over 90 years.
None of these efforts have been commercially successful or have continued actively beyond
their initial year of operation, with various reasons given by their operators (interviewed for
this analysis) for their demise. (See Other Water Taxi Systems section of this report)
These reasons included: (sources: operator interviews, study comparison w/other systems)
• NH existing "competing" ferry, rental boats, residents' "bay boats", tour boats
• initial undercapitalization, lack of financial staying power to establish viability
• lack of adequate operating revenues through fares, other sources/need for subsidy
• too few/inadequate types of vessels to accommodate eventual growth in demand
• lack of operator experience specific to water taxi service characteristics
• inadequate continuing advertising/promotion / linkage with destinations sponsors
• lack of available/suitable dock facilities at or near commercial /public destinations
41
Past & Current Market and Operating Experience of Other Water Taxi Systems
Other water taxi systems in California and U.S. harbors, including many waterfront
community harbors similar to Newport Harbor, (some of which are described in the Other
Water Taxi Systems section of this report) have had mixed -to -good -success in financial
operations and volume growth during the past decade or more, attributed to a number of
factors: (stated as historic trends, currently subject to some effects of the 2008-09 recession)
• they were initiated, and have continued as, extensions of city and regional public
transportation agency systems of trains and buses where federal and state funding
(ISTEA, others) for supplemental transportation systems (land shuttles, water taxis)
was obtained early as "seed money", and is continuously sustained, to provide
operating cost and fare subsidies of both publicly and privately operated systems;
(Long Beach, Marina del Rey and Ft. Lauderdale systems included in this study)
• they have been supported financially and promotionally through combined
advertising, discount, ticketing and event access "bundling" programs by the
commercial, restaurant/bar, resort, and recreation uses they serve, as well as by local
and regional Chambers of Commerce, marine trade and resort industry associations;
• in other small -to -medium sized harbors without the extensive ferry, rental boats,
residents' "bay boats", tour and dinner cruise charter boat fleets of Newport Harbor,
the "water taxi" service also performs many of these services and derives diverse and
lucrative additional revenues from them and supporting services (catering, commuter
shuttle, etc.) and is seen as a "universal" vessel for many activities on the water.
(Channel Islands, Ft. Lauderdale, Santa Barbara Harbor systems, many others)
• they have lasted through the initial years of low revenues and creating a market
identity and have established themselves as key, familiar elements in the visitor and
resident experiences in their harbor communities while steadily evolving their services
and schedules to meet changing market needs and preferences.
Market Demand/Continuing Support Issues for aNewport Harbor Water Taxi Service
Testing of Potential Market Interest
Recent (August/September 2009) "testing of potential market interest" in a possible Newport
Harbor water taxi system was conducted during this study through news articles in local
(Los Angeles Times /Newport Daily Pilot) and boating media (Sea Magazine/Log
Newspaper) as well as a TV news story and multiple potential user interviews appearing on
Channels 2 and 9 news programs.
EN
Responses to the idea of a Newport Harbor water taxi service, as indicated through letters to
the editor of the Pilot, on news blogs, and during the multiple field interviews in Newport in
the TV news story and other interviews were generally positive, with costs to users and the
community, convenience and routes and possible pollution as the primary areas of concern.
Informal interviews of Newport Beach residents and visitors were also performed by
Committee members during the course of this analysis and resulted in a generally favorable
response to the concept.
Many of these interview respondents were curious about the potential details of such a local
system, and offered ideas and opinions based on their experiences with other Southern
California, U.S. and international water taxi systems. The Marina del Rey, Long Beach, San
Diego, and Catalina systems were most frequently cited as examples.
43
Are water taxis on their way?
Newport Beach Chamber president says n
water taxis rely on government subsidies e
those already tired in Newport Harbor couldn't
work out numbers.
By Brianna Salley
L"alm: rhurl August 6. gtog 9:47 PM PDT
There me 7 commend(s) V:ew Ccr ,:s
Newport Beach officials are eyeing the
possibility of creating a water taxi
service that would ferry tourists and
pedestrians to restaurants ono parks around
Newport Harbor during the summer months,
but some aren't solo on the feasibility of the
Idea.
"1 think It's a good idea If we can figure out
how to do It In an economical way," said
Newport Beach City Councilman Mike Henn,
who heads up the city's Economic
Development Committee. "1'm hopeful we
will find a way to do It. It would be very a
nice enhancement for the businesses of our
harbor and cut a little traffic and parking out
of the mix."
The water bus used in Marina del Rey.
More Stories
• Fairgoers catch some time with two Angels
• Pollce get funding fa alcoiwl education
• Alcohol sellers get high marks with police
• From Livestock to weird A videos
• A Look Clack:
helicopter support ended In tragedy for police
aev«we o © Kil m 0
The water taxi concept is still In Its early stages. City officials created an exploratory committee of
local business leaders to look Into the possibility of creating a water taxi service earlier this year.
The committee is now in the process of looking into the viability of offering a water taxi service
during the summer months in Newport Beach.
"What we've found Is that there Is some Interest from the public for such a service, but whether or
hot that public interest is sufficient to warrant a private enterprise or other entity to provide the
Service is yet tO be determlfled," sad Richard Luehrs, president of the Newport Beach Chamber Of
Commerce.
Luehrs also sits on the water taxi exploratory committee.
The cost of the developing a water tax] In Newport Beach could vary largely on what kind of
service the city wants, Luehrs said.
A shuttle service that runs on a loop around the harbor Is bound to be mare costly than a taxi that
people can call on their cell phone to came pick them up, he said.
'There have been services that have run in the past that people have tried to do lust from a
private enterprise perspective, but they lust break even,' Lull said. 'For the money, the cost
Outweighed the benefit of providing the service. There have been a couple of different attempts to
do It, but they lust couldn't pencil out."
water taxi services in other California harbors typically rely on some Sort of government subsidy to
keep them going, Luehrs said.
A summer water taxi service operated in Marina del Rey by Hornblower Cruises, which runs June
through September and costs passengers $l to let to One of seven stops around the manna,
depends on funding from Los Angeles County.
The water taxi exploratory committee in Newport Beacn is in the process of wrapping up its
findings aria should be ready to present them to the city in the next few months, Luehrs sale.
LA Times/Pilot Article on Newport Harbor Water Taxis, August 7, 2009
U
Water Taxis May Cruise Into Newport Harbor
By: Ambrosia Sarabia I Thursday, August 20, 2009 12:00:00 AM
Last upaated: Tuesday. September 08. 2009 10 01 00 AN!
NEWPORT BEACH — Boaters and shoreside visitors may be able to take advantage of a water taxi service
in the harbor next summer, if the city's Economic Development Committee determines the service is both
feasible and will enhance visitor services here.
On -water Transportation — Newport Harbor visitors may
be able to catch a ride on a water taxi similar to the Water
Bus that runs in Marina del Rey (pictured). The city has
directed a committee to examine the feasibility of the
service.
"I think there are people who are interested
in the concept," explained Richard Luehrs,
committee member and president of the
Newport Beach Chamber of Commerce.
'The struggle that we have here is how we
make it financially viable."
The water taxi concept had been proposed
by many private enterprises and individuals
in the past, but a harbor -wide service has
never been successfully established.
A future Newport Harbor water taxi service
might resemble the popular boat service
now being operated in Marina del Rey by
Hornblower Cruises. The Marina del Rey service is subsidized by Los Angeles County — however, the city
of Newport Beach would be entirely responsible for the costs of operating a Newport Harbor water taxi.
Aside from determining the feasibility of the service, the Economic Development Committee is examining
how water taxis would be run in Newport Harbor. That includes determining a route, possibly with several
pick-up and drop-off locations around the harbor. At this point, however, having multiple locations may be
prohibitively expensive, Luehrs said.
The water taxi might alternatively provide on -call service. Pedestrians would be able to have the water taxi
pick them up and drop them off from restaurants, public docks and other areas around the harbor.
The committee plans to presents its findings and recommendations to the city council within the next few
months.
Log Marine Newspaper Article on Newport Harbor Water Taxis, August 7, 2009
45
Channel 9 News Feature/Interview Clips on Possible Newport Harbor Water Taxis 8/8/09
46
Estimating Market Demand by Analyzing Comparable Water Taxi System Examples
Estimating market demand of passenger levels for a possible Newport Harbor water taxi
service using traditional methods of market demand projection such as "market capture
share" and other forecasting techniques requires an extensive quantitative demand survey.
Developing and conducting such a survey to professionally -credible levels of accuracy and
reliability is beyond the scope/level of detail/timing of this study's charge and the skills and
availability of its citizen volunteer/ City staff Committee.
If the City decides to proceed with a water taxi system and requests proposals from potential
private -sector operators of the system, these prospective operators will conduct their own
market and operational feasibility due -diligence analyses of the system objectives,
performance requirements and concepts in this Analysis and the City Request for Proposals.
These due diligence efforts and the potential operator responses to the RFP will determine
the extent of market potential and feasibility of the system in the opinion of those serving the
market, a true "proof of concept" from experienced operators considering a possible new
venture in unique economic times.
However, one proven, generalized method of estimating market demand for a water taxi
service/system in a particular region/market is to analyze the history and performance of
one or more existing water taxi systems in that region and market which are considered
generally comparable to a proposed system. (see Other Water Taxi Systems section of report)
Marina del Rey Water Taxi System As Comparable Market Example
In this analysis, the Marina del Rey Water Taxi service & system has been utilized as a
market example considered generally "comparable" to Newport Beach because of its:
• multiple (7) service area stops on a loop route;
• distances between stops and across the main water body;
• use of public and private docks as stops;
• multiple vessels and vessel types;
• both loop routes and direct on -call service to any location with suitable dock/access;
• on- dock agents to control loading/unloading, radio pick-ups/numbers or by-pass;
• flexibility to respond to known or unplanned usage demand peaks w/larger vessel;
• extensive use by both residents and visitors;
• use of remote public parking areas, shuttle busses, public walkway systems;
• accommodation of bicycles, strollers, wheelchairs (ADA accessibility)
• seasonal (summer) operation;
• experienced private operator under contract with public agency (County of L.A.)
47
The original County of L.A. 2006 estimate of a possible MDR water taxi system summer
ridership was 8,000 to 10,000 people. Actual MDR ridership by years of operation to date:
2007 21,319 passengers
2008 24,354 passengers
2009 25,000 passengers (estimated- already surpassed this 9/1)
These numbers represent ticketed passengers riding at least one leg of the water taxi system.
The MDR water taxi system was extensively advertised and promoted in regional and
national media, by the County and the MDR website and in other media and information at
all of the 58 MDR lease parcels, including restaurants, bars, hotels, yacht clubs, marinas,
yacht sales, shops, apartments and condos for many months before its startup in its current
form in 2007. It continues to have extensive regional promotion.
Additional advance information was also distributed through Chambers of Commerce,
hotels and other locations in surrounding Los Angeles, LAX airport, Santa Monica, Beverly
Hills, and other communities. MDR water taxi management and operation, as well as new
vessels and dock operations have been under a new operator in 2009.
!C
NT:
W E
CD
VGnier Bpuh ° NA��I
% nn O
1
° • °Y W., Marina 4E1l ReyID
�^ , • }'',
L
p Wnra°
2
• hl �_,,ee '!d•� S WCIMi{a
"mare. w•9
_..w • sue. Q ® ®...-.. 0
W" y
r
ji c b�,•� d""'.
at
b_ hum.WO>
° a
'C•� cml', Mew OW.,..,';
t
'sQ
i O @I vrby 1 -.mle {Iva
G
u Fang
lJ Pit �n
Marina del Rey Water Taxi System 2009
While useful as a working successful operational and system elements and characteristics
example for comparison with a possible conceptual Newport Harbor water taxi system, the
MDR Waterbus has distinct differences from the possible NH water taxi conceptual model in
other areas:
• the 2009 operator/ operation received a $300,000 startup subsidy from LA County;
• passenger rates at $1 are heavily subsidized through federal and regional transit
• there is no high -volume point-to-point demand like that covered by the Balboa Ferry
• the service areas and uses are within MDR and not like NH ocean beaches, etc.
• the MDR overall distances and travel time for a complete loop are shorter than NH
• there is a landside MDR shuttle bus system supplementing the waterside routes
49
Market Estimate Model for a Conceptual Newport Beach Water Taxi System
Based upon general comparability with the MDR estimates and actual passenger volumes, an
estimate of similar initial and evolving ridership has been used for the conceptual Newport
Harbor Water Taxi system. (Summer operation only)
Initial Operating Season estimated range of 8,000 to 10,000 riders
Second Operating Season estimated range of 15,000 to 20,000 riders
Third Operating Season estimated range of 25,000+ riders
This is only a conceptual estimate of a market demand model for a possible Newport
Harbor Water Taxi System based on an existing similar system. It is not an estimate of the
market feasibility of such a system.
As noted earlier in this section, prospective water taxi operators would be expected to
perform their own ridership, rate structure and revenue projections as part of their pre -
proposal submittal due diligence efforts and use this information to demonstrate to the
City the market parameters and assumptions which they would be using.
50
Other Water Taxi Systems
An overview research effort into the characteristics of other harbor water taxi systems in
California and the U.S. operating during Summer 2009 was conducted to determine the
characteristics of, and potential applicability to, a potential Newport Harbor water taxi
system in terms of:
• markets served - local, tourist/visitor, seasonal, commuter, pedestrians, bicyclists
• levels and types of demand- numbers of users, individuals, groups, charters, etc.
• route systems - loop, point-to-point, on -demand, scheduled, flexible, hybrid
• docking facilities - public, private (restaurant, bar, resort, hotel, etc.), ADA-capable
• support services and facilities - restrooms, parking, signage, dock agents, ADA
• financial characteristics- capital & operating costs, fees, revenues, subsidies
• management/operating system - private operator for public agency, public transit
• linkages to other transport - auto parking, bicycles, buses, shuttles, taxis, rail, air
• contact systems - telephone, Internet, brochures, dock agents, signage
• flexibility - ability to add service for peak periods/demand, change routes
On the basis of comparable seasonality and mixed local and tourism markets, as well as
certain elements of their operation of potential interest to Newport Beach, five Southern
California water taxi systems and one Florida water taxi system were selected for further
review from over a dozen systems initially considered:
Southern California Water Taxi Systems
• Santa Barbara Harbor Water Taxi ("L'il Toot")
• Channel Islands Harbor Water Taxi
• Marina del Rey Waterbus
• Long Beach AquaBus & AquaLink
• San Diego Water Taxi
South Florida Water Taxi System
• Fort Lauderdale Water Taxi
The general characteristics of the Southern California and Florida systems listed above are
summarized in the chart at the end of this section.
Data summaries of selected systems are provided following the chart, and system
information from brochures and Internet, and from press articles is grouped, by system, in
the chart order, at the end of this Section of the report.
53
Other Southern California Harbor Water Taxi Systems -On Call Small Vessels/Shore Boats
Additional existing specialized water transportation/taxi/shore boat systems such as the
Catalina Island shore boats (Avalon and Two Harbors/Coves) and the Newport Harbor
yacht club shore boats (Newport Harbor Yacht Club, Balboa Yacht Club) were also studied,
as was the use of the Vessel Assist and Tow/US towing and salvage vessels as a shore boat
service during the pre -Ensenada Race week, a unique special -event utilization of marine
industry vessels as shore boats.
The Catalina Island on -call shore boat systems using 30'+/ vessels with 10-20 passenger
capacities have proven very effective and efficient for the public boater market, small
areas and variable distances within which they travel.
They represent a useful model for possible on -call public water-taxi/shore boat services in
the Newport Harbor anchorage and mooring areas, as well as for NH private docks and
commercial docks with limited berthing lengths and restricted waterways/approaches.
Information on these systems is included in the systems information grouped at the end of
this section.
Summary of Conclusions from Analysis of Other Relevant Water Taxi Systems
Other existing water taxi systems reviewed in this analysis with characteristics relevant to a
potential Newport Beach water taxi system had:
- both multiple -stop regular routes and on -call random routes, as well as flexibility
to vary routes, pick-ups and timing based upon variable demand, vessel types;
-excellent communication of passenger demand/location through, telephone,
internet, and radio communications, on -dock agents (MDR) able to communicate in
advance a stop -by -stop pick-up or by-pass condition to underway/reserve vessels;
- in the Marina del Rey, Ft. Lauderdale and Catalina Island Long Beach examples
and models most similar to the anticipated NHWTS needs, a variety of custom-built
vessel sizes/capacities including small, medium and large which could meet
variable passenger demand volumes, dock sizes and accessibility;
limitations on speeds/wakes in harbors which required continuous routing and
demand information from a dispatching system to maintain schedules, time -
efficient and human -controlled loading and unloading procedures, appropriate
low -wake vessel hull designs and professionally -experienced, local -knowledge
captains;
management and operations by private -sector companies under various forms of
multi -year contracts and leases with public jurisdictions requiring percentage fees,
- financial subsidies from public or private sources, as well as multiple
supplemental operating revenue sources beyond fares to support multi -vessel
operations;
F'il
• access to both publicly -and -privately -controlled docks as stops in their systems
which had land pedestrian access, and in some cases land transportation, to and
from major waterfront and inland commercial activity and recreation centers.
55
m
ON
SOUTHERN CALIFORNIA IL SOUTH FLORIDA HARBOR WATER TAXI/FERRY SYSTEMS -SUMMER 2009
AREAS HARBORS
SOUTHERN CALIFORNIA
Existing;
Hu1N-stop
Point -to -Point
On-GII
Seasonal
Anrwal
Stops
Operator
SubWV
Weasels
Santa Barbara Harbor
X
X
X
X
X
X
2
private
no
i
Channel Islands Harbor
X
X
X
X
6
private
ties
2
Marina Dal Ray
X
X
X
X
X
7
private
Vag
5
Lona Beach Harbor ABa
Downtown italobow Harbor WT
X
X
X
X
5
private
ties
1
Alawnitas Day Shuttle
X
X
X
X
3
private
V"
1
Newport Harbor soibea Fe
X
X
X
X
2
private
no
3
San Diego BzV
X
X
X
X
X
10
private
yes
2
SOUTH FLORIDA
Fort Lauderdale Area
X
X
X
X
X
X
11
ivate
a
Notes: 1. Ft. Lauderdale system is "green' -operates all vessels on bio-diesel and 2 on diesel- electric power
2. Most systems are 8exibte,able to shift from multi -stop to point -to point based on actual demand
3. Marina Del Rey and R. Lauderdale route systems are the most similar to NB Harbor characteristics
4. Refer to detailed system Information for schedules, routes, areas and use served, rates
S.All systems (Including NB Balboa Ferry offseason) offer group charters when vessels are available
6. Santa Barbara system operates as taxi during fixed hours, tour/charter/partytour/charW/party vessel In off -hours
SELECTED WATER TAXI SYSTEMS COMPARISON
WATER TAXI DATA SHEET -Santa Barbara
Jurisdiction Santa Barbara Harbor
Name of Boat or Service Santa Barbara Harbor Water Taxi-Lil' Toot
Operator & years Fred Hershman, 711, year
Contract/license License agreement with the City
Fee or subsidy& amount Operator pays $50 per month or a percent of gross sales
whichever is greater.
Percentage fees:
1% of gross sales from the Water Taxi Service
1% of gross sales from shore boat service
10% of permitted merchandise sales
15% of permitted charter activities
Multi stop bus or Water taxi leaves Stearns Wharf 15 & 45 minutes after the hour;
On demand Water taxi leaves Harbor on the hour and the half hour;
Shore boat on call on demand; Charter services permitted
outside operating hours
Number of stops 2 stops, plus shore boat calls to docks, moorings, anchorage
Number of boats
Type of boats 1987 Crosby 26 foot diesel, converting next year to electric
Number of passengers 22
Hours/Days of Operation Noon until 6:00 p.m., 6 days a week March thru November,
Closed Wednesdays. Week ends only December thru
Distance & time of travel
Fare (one way)
February. Charter & dinner cruises permitted outside
normal operating hours. If no cruise may run later
700 yards (10-12 minutes)
$4.00 adults
$1.00 children under 12
Free for children under 2, military, blind and handicapped
Notes
Fred's secret of success is to make it clean, on time flexible and fun. He has a unique
character boat, with distinctive whistle and produces bubbles from the stack. He tries to
make it fun, particularly for the children.
The City is very supportive and works cooperatively with the operator. The City staffs
position is "that the Water Taxi is a valuable transportation service between the harbor and
wharf. There is an increasing need for a shore boat service to transport mariners from the
east of wharf mooring and anchorages areas."
It took 4-5 years to really build up the business. The water taxi part would pay the bills but
the additional merchandising made it profitable.
Other revenue ideas: Sunset cruise of 1 hour
Burials at sea
Dinner cruise
Progressive dinners at restaurants
Scheduled tour bus stop
Operator has beer and wine license and authorized to sell liquor, food, beverages and
merchandise. He credits the ability to sell these items as well as charter opportunities and
dinner cruises as keys to his profitability.
Originally had $5 round trip but found that people were using it as tour boat and they didn t
get off at the other end. They now sell one way only tickets and ask people to disembark at
the other end unless there are no people waiting.
Shore boat service very small part of income.
Offers bus tours to include boat ride on itinerary, very popular and pays well. Average bus
holds 49 people so he is forced to split the group for boat tour.
Merchandise sales includes tee shirts, caps, sweat shirts, whistles
E
WATER TAXI DATA SHEET - Marina del Rey
Jurisdiction
Name of Boat or Service
Operator
Contract/license
Fee or subsidy& amount
Multi stops/by-pass
On demand
Number of stops
Number of boats
Type of boats
Number of passengers
Hours/ days of Operation
Distance traveled
Fare (one way)
Any fare categories (Children,
Seniors, Time of day, annual
Pass, weekends versus
Week day)
Marina del Rey- County of Los Angeles
Marina del Rey Waterbus
Marina del Rey Hornblower
Contract with County
Subsidy of $300,000 in Summer 2009
Regular stops with on -dock staff for bypass
7 stops
5 boats
Trident Pontoon Boats
4 boats carry 24 people,1 that carries 80 people
June 27 to September 1 (Friday, Saturday, Sunday)
Friday 5 p.m. to midnight
Saturday 11 a.m. to midnight
Sundays 11 a.m. to 9 p.m.
plus 4th of July 11 a.m. to midnight
plus Labor Day 11 a.m. to midnight
plus 4 Thursday concert nights 5 p.m. to midnight
$1.00
Day pass $5.00; Season pass for $30.00
FBI
WATER TAXI DATA SHEET -Newport Harbor
Jurisdiction
Name of Boat or Service
Operator & years
Contract/license/ with City
Fee or subsidy
Multi stop bus /other
Number of stops
Number of boats
Type of boats
Number of passengers
Hours/ days of Operation
Distance traveled
Fare
Any fare categories
Notes
Newport Harbor
Harbor Hopper
Ralph & Penny Rodheim, summer of 1994
None
None
Original bus stop model changed to on call
on demand
Unlimited
Vancouver type, diesel engine, center helm
24 passengers
Saturday noon to midnight, Sunday noon to 9: p.m.
Monday noon to 6:00 p.m. Thursdays & Friday 6:00
p.m. until midnight, 6 days a week summer only
(one summer in operation)
Entire harbor, based at Balboa Boat Rentals
Approx. 21/a miles Mariners Mile to M street
$12 all day trips, $6 one hour excursions
Unknown
Operated one summer only-1994. Unable to generate enough revenue. Catered largely to
bars and restaurants.
.O
WATER TAXI DATA SHEET -Newport Harbor
Jurisdiction Newport Harbor
Name of Boat or Service Balboa Island Ferry
Operator Beek family (90 years)
Contract/license Lease and franchise agreement with City (+CA PLC Permit)
Fee or subsidy& amount Contractor pays 5% of gross revenues and rents street
Ends where ferry lands and fee for docks
Point -to Point 2 stops, one on Balboa Island, one on Balboa Peninsula
Number of stops 2 stops
Number of boats 3 boats
Type of boats Custom-built flat bottom barge with sloping front and rear
carries 3 cars, bikes, mopeds, motorcycles and passengers
Number of passengers 98 people without cars, 75 people with three cars
Hours/ days of Operation 6:00 a.m. to 2:00 a.m. Most days/year, except midnight for off-season
weekdays
Distance traveled 300 yards one way across main channel- 3 minute ride
Fare (one-way) Car & driver $2.00
Motorcycles & mopeds $1.50 (passengers extra)
Bicycles
Adult $1.25
Child $0.75
Pedestrian & vehicle passengers
Adult $1.00
Children 5-11 $0.50
Children under 5 Free
61
best boat ride in Santa Barbara by elementary school kids and teachers.
From the Harbor to the Wharf - We'll take you from the harbor to the word -famous Ster-v
Wharf. From souvenir shopping and dining, to whale watching, fishing and even wine
tasting, there's always something happening for the whole family at the Wharf.
•
From the Wharf to the Harbor - Take Lil' Toot from Stearns Wharf to the harbor where
you'll find great restaurants. incredible scenery. the Maritime Museum. and more. Stroll out
on the breakwater and take in a magnificent sunset. then enjoy the freshest seafood available in one of our
world -class restaurants.
.and Beyond! Need a ride to or from your boat along the Water Taxi routes We'll take you from the Wharf or the
harbor to your boat ... and back again. Call us on VHF channel 12 or call 8051896-6900 to arrange a pick-up.
THE BOAT
Lil' Toot runs on non-polluting bio-diesel. The exhaust smells of French fries or
donuts. Bio diesel is as too -degradable as sugar and less toxic than table salt
Bio-diesel is made from 80-90% vegetable oil and 10-20% alcohol.
Ld' Toot was made in 0sterville. Massachusetts In 1987. by the Crosby Tug
Company. Made of fiberglass. Comfortable seating for 22 passengers. 25 adult
life preservers and 21 child -sized preservers are Camed for your safety. Lir
Toot is certified by the U S Coast Guard and is inspected by the U.S. C.G.
once a year for your safety.
Lil' Toot carries 16 mile radar. depthsounder. VHF radio, steam whistle, CD
player, PA system, fixed and portable fire suppression systems, multiple bilge
pumps and all safety equipment required.
■
The captains are all U.S. Coast Guard licensed 100 ton Captains with over 30-years experience each. Captain Fred
his an ordained minister and Ca�f, s svk: uce�sed C'e-,et<4 Rii m,, asoo.e-. Crew members are friendly, helpful and
01 experienced.
HOME I ABOUT US! CHEZ TOOT I KIDS TOURS TWILCR-rRUISE I BREAKFAST CRUISE I PRIVATE CHARTERS MEMORIALS I
- ':OS
Winter 12.00 pm to Sunset
Summer 12.00 pm to 6:00 pm
*Trips are weather permitting
62
APRIL 00•
nu
a =
(SOS) 98&4677
Wait�a�el IS�a�dS r
, r
HARBOR CRUISES
Date Hours of Service Water Taxi Stops - See Map Below
W01 Wednesday
4102 Thursday
4103 Friday
4104 Saturday
4105 Sunday
4106 Monday
4107 Tuesday
4MB Wednesday
4109 Thursday
4MG Friday
4111 Saturday
4112 Sunday
4113 Monday
4114 Tuesday
4115 Wednesday
4116 Thursday
4117 Friday
418 Saturday
4119 Sunday
4r20 Monday
421 Tuesday
4122 Wednesday
4(23 Thursday
4124 Friday
425 Saturday
4/26 Sunday
427 Monday
428 Tuesday
429 Wednesday
4130 T
No Service
No Service
No Serdce
12 Noon - 6 PM
12 Noon-6 PM
No Service
No Service No Service
No Service
No Service
12 Noon - 6 PM
12Noon-6AM
No Se vice
No Service
No Service
No Service
No Service
12 Noon - 6 PM
12 Nnan - 6 PM
No Service
No Service
No Service
No Service
No Service
12 Noon - 6 PM
12 Noon - 6 PM
No Service
No Service
No Service
No Service
(1) HARBOR LANDING
A Shore Thing- Salon & Day Spa Edge Fitness Club
Channel Islands Design Fisherman's House
Harbor Marl Dell &Fine Wines Flshermarys House Sushi Bar
Hair & Body Dimension The Lookout Bar & Gnll
(2) PENINSULA PARK
Anacapa isle Marna Hampton Inn Lobster Trap Restaurant
Casa Sirens Hoist Peninsula Yacht Manna
(3) MARINE EMPORIUM LANDING
Captain Hook's Sponfishing
Corinthian Yacht & Shp Brokers
Manners Mail Stop
Channel Islands Kayak Center
Farmers, markeh
Modes. Brazilian Cuisine
Channel Islands National
Every Sunday - Rain tt Shine
Pacific Scuba
Manne Sanctuary
Gain Places
Srarlett Belle
Coast Chandlery
Island Packers
Smugglers Cove
Latitude 34 Deli
c,mr. h nive war
(4) WEST BANK DOCK
Charlotte Schmidt Harboedew Park Whale's Tail Restaurant
Yacht Sales
(5) CHANNEL ISLANDS HARBOR FUEL DOCK
(6) FISHERMAN'S WHARF
COW., Phones & Pagers Hopper Boal Remals Smokin' BBO
Chahad ofo.aard Maine Education Center Swdnuls
H.C. Seafood & Co. Maritime Museum Studio Gallery
Forever Fit Pilales Studio Omard Psychic Fred Vance Farnrors Insurance
Renaissance Hair Design Wharf Do&&Shop
oral
Ntlanb Avarua vas ea..wwwa+,fw
- mQL
....
w.�rrw�si l xr`..
ur.a
ea
wl.et t.sn vc 2 a+mms cewn.r canna Yatl.rurr csar.w.w.r ~'a
a..q sr r"rtiran+� seen
3I, .'�� ......'.r............................................
w°"'r
nr.a.vrrr..a.
C14ANNEL ISLAWS HARBOR
_
YgaisW C�L.r11W.1 Vby
WwsaW, w.rra..a
O
.. y
Q,.�y,� 1Mai PP
r�
•
s wrw
�— :man.rawram ................
�
Brgwue -
a..r Pacific Ocean
°�•°' 9r
1 a n�..r �g
� �r erwww ramaew wa.au trio.
a
63
• • •
M 0111
OFARE
S t 00 per person, one way
NO SMOKING OR PETS
® DISABLED ACCESS
To accommodate our disabled community,
ADA occessible romps are located at
Burton Chace Park, Waterfront Walk,
Morino 'Mother's' Beach, Dolphin
Manna, Esprit and Manna Harbor
WaterBus attendants will arrange for
land roxi service for passengers need.ng
special assistance to any WaterBus
boarding stop for the S 1 00 fare
Don Knabe
Los Angeles County Supervisor
n
For further information please visit
marinadelrey.lacounty.gov
Aft
Ntarff
FOR A FUN WEEKEND!
RIDE THE MARINA DEL REY
WaterBus
Park your car and take our WaterBus for
a unique wateri-eye view of Marina del
Rey Seven hoarding steps throughout the
Manna offer opportunities to shop, dine and
recreate m one of the most beautiful Southem
Coliformo residential and tourist areas Bikes
and strollers welcome on board
On -Call Pick -Up
At designated stops ("l) thoughQ
(310) 628-3219
N
w E .b Morin el Rey
• .-•.• . d .x • • 0
• C1
w ° a
Venice Beach Watet us © Oe
'' wy Marina del Rey � � . • ��
,«.n°" •'•, W^+•�'-�O 9=" Map Legend
,R' + y y • ¢r t O O y� S O"O •OISDMO l0(/..gxS
E•S O
O•aas
.s"" caa.. a•r 4VOW ©oiwxo
y
O .�..
JUNE 17 — SEPTEMBER 1
1On-Cal Pick -Up
W7tersus Stops
OFISHIRMAN'S VILLAGE © MARINA 'MOTHER'S" BEACH HOLIDAY SCHEDULE
13755 Fiji Way 4101 Admeaky Wny 0
Shopping, nutourant, fnro wekend Sandy bench, great for picnics
d%h^b concertiLabcsr
© MURTON CHACE PARK © DOLPHIN MARINA '
13650 Mmdanoo Woy 13900 Panay Way, Dock Gate RC-200 O CONCERT SCHEDULE
8eaut'Ad park with restaurant, Iree Resburanrs, oflrachm nsidentio( area
Thursday and Saturday tm,ning concert, with anchorog! Thursday concert nights
OWATERFRONT WALK O ESPRIT 1
Fne Station e110 Dock — 13900 Marquesat Way, Dock Gate *8.416 0
4433 Admiraby Wny (a Attractive resid•naai ono
Holefs, restaurant, with onchorogC
©MARINA HARBOR
14028 Tahifl Way, Dock Gate EA-2200 Q
A troch" residential area
with onchorogo
I
r
�qTq/ /Mq EX??ESS
j�
LOCATION: HOME / ABOUT US / AQUABUS E AQUALMk
RESERVATIONS
AquaBus
Water Shuttle Within Long Beach Harbor
On •:CUr next tria ', L-^C F,2rq, �e sc-p t-. -,itch a ride on
the AquaBus, a 40-foot water taxi, offering magnificent
ocean News and a unique perspective of Lcng Beach. For a
minimal charge the AquaBus travels to Catalina Landing,
Queen Mary, west Coast Hotel, the Aquarium of the Pacific,
Pine Avenue Circle and Shoreline Village.
Enjoy breathtaking views as you cruise Rainbow Harbor and
Queensway BaX
High -Speed Shuttle Between Long Beach Harbor and Alamitos Bay
AquaLink, a 60-foot catamaran, carries up to 75 passengers to the hest of Long Beach's
waterfront. For a minimal charge, the Catalina Express crew will take you on a high-speed
adventure from downtown's waterfront, to Belmont Shore and on to Alamitos Bay Larding.
AquaLink Stops at the Catalina Express dock near the Queen Mary. the Aquarium of the Pacific at
dock A4 and Alamitos Bay Landing.
Long Beach Transit and Catalina Express have formed a unique partnership to operate fnendly
and fun water shuttle service to all of these exciting destinations. Both boats are available for
group charters; a great Idea for company parties, corporate meetings, or family events.
For more information, please call our Group Services Department at:
• (800) 481-3470 Ext. 4
Visit the Long Beach Transit for current schedules, fares and maps:
• Long Beach Transit - http://www.lbtransft.com
VIP ,.a'TO SCALE
AquaBus
Open-air shuttle taxi serving Queensway Bay
SUMMER SCHEDULE: May 23 -Sept 12, 2009
Daily Service
SHADED TINES FOR FRIDAY & SATURDAY ONLY
ENedive June 26-Aug. 29, 2009
QUEENMARY!
PINEAUE
SHORELINE
CATALINA
HOTEL
CATALINA
AQUARUM
CIRCLE
`TILLAGE
EXF1I
MAYA
LANDING
Sam
OaeA7
Pnbrs Dyad
Q
41.Doom
1105
1115
1130
1135
1140
1150
1155
12:15pm
12:30
12:35
12AD
1220
12,25
1245
1.00
1115
1:10
12:50
12:55
1:15
1:30
1:35
1:40
120
125
1:45
2:00
2:05
2:10
1:50
1:55
2:15
210
2:35
2:40
240
"5
2AS
31.00
3:05
3:10
2:50
2:55
3:15
3:30
3:35
3:40
320
325
3:45
4:00
4:05
4.10
3:S0
3:55
4:15
4:30
4:35
4:40
440
425
4:45
S:00
51.05
5:10
4:50
4:55
5:15
5:30
5:35
540
50
525
5:45
8:00
5:05
6.10
5:50
5:55
e:e0'
ez
625
li
7:00
7:05
7:10
70
725
715
8d10
01.05
8:10
' End! of Service tv this trip -service does NOT confinm to the Aquarium
Light Type=AM bld T"w.PM
2e
AquaLktk .......•
✓491� ouu
Passport A �n}r.
Passport C �©�
Passport 0 �
Belmont
Shore
Pacific
Ocean
Seal
Beach
AquaLink
Colorful catamaran commutes the coastline
SUMMER SCHEDULE: May 23 - Sept.12, 2009
Daily Service
SHADED TIMES FOR FRIDAY & SATURDAY ONLY
Efbective Jur1e 26 -Aug. 29, 2009
AINAITOS BAY
QUEEN
AQUARIUM
LANDING
My
OoeA4
kN.Asek#eB'Ceewe/p
Q
11:00 am
11:20
12:00 pm
12:36
1:10
1:50
2:20
2:45
3:25
3:55
4:25
5.05
5:35
1
8:40
710
7M
8:30
eiq
Bxe
1e:001
10:30
101
' End of service for this hip Sunday -Thursday-service does NOT Continue to
Alarvies Bay.
"End of service for this hip Friday 8 Saturday -Service does NOT Wnlinue ID
Alamitos Bay. Lighf Typo=AM B01d71pe=PM
The Niter Taxi lare applies to all riders — there are no discounted
fares. Children aged 2 and under ride free with paid fare.
Transfers and bus passes may not be used for fare. The
AquaLink an accomodate up to six bikes.
For more information, all Long Beach Transit at (562) 591-2301
67
=j ^
1
aR808 EaCIiRSIOM1� .,�
The San Rego water Taxi offers on- all transportation servke along San Diego Bay. Enjoy the
scenery and beautiful skyline on the way to your favorite hotel, Waterfront shopoing center, or
restaurant.
.G D,nmq and Fun Taxi
Hours of Operation:
Hours of Operation
L Mo y - Thusday 9: 30am - 8:00"
Friday - Sunday 9:30am-10om
Taxi Fare:
$7.00 per person - Wre way
Serving:
+' Shelter Island
Harbor Island
Dowrrrwvn
➢ Coronado
For Availability and Reservations:
Call 235 T"I (829l)
Water Taxi Charier Ve l Rates:
r.c ~ FM..rre p.n.ay.darw.r
u SM236.Or fr nor mo,. arfo
CN kIr
Ctnck Out
tc�[s Crrcr.:r
Rm+,s
P now
�,*
10 BIRCH
AQUARIUM
1., .,
(18
AVALON SHORE BOATS
The Avalon Shore Boats is a year-round water -taxi service providing transportation from vessels
and points in Avalon Harbor to other vessesl and points or areas outside Avalon harbor such as
Descanso Beach, or Hamilton Cove. Regular service to and from White's Landing is provided only
during the summer season. Special charter rates are available and can be arranged in advance.
Water -taxi service in Avalon Harbor and surrounding areas. Land transportation also available. Ask
for group and charter rates at (310) 510-0909 or (310) 510-288B or VHF Radio Ch 9.
Rates:
".75 per person, one way INSIDE Avalon Harbor
".75 per person one way OUTSIDE Avalon Harbor
$2.00 per child under 12 years old
Ticket Books:
Ticket bookcomes in a quantity of 10 and can be purchase from any Island Enterprises, Inc. ticket
office.
$36 per ticket book Inside Avalon Harbor
$36 per ticket book, Ouside Avalon Harbor
Annual Pass:
Annual passes are available for a one-time fee and has unlimited use of the water -taxi service for
the yea r.
$1,200 per pass
Flours of Operation:
For further information please contact a ticket agent at (310) 51D-2888. Or you can reach a shore
boat operator on VHF radio channel 9 on Avalon Harbor.
"he Avalon Shore Boats am water taxi service are licensee try the Public Lblities Comm fission, State of California. All
�sels are LSCG certiriec am annaaltr impectec for roar safety.
>lay a smeaxk
Spavl nmm
F— n ran.
scum ern
Pn.necnwun
x.m awe c.
Faw Feti
vr�a roxnm
cmm c.
.i+p 6 �cpNuk
•pawl lm as
..,... lie. n.n..
Fug+a rakes.
sa,.m a�.an
ITnau cnuu.v
x,.,a ♦Iwu� 1.
1 utrl l n4.
\InmR Rmum
canna t.
Welcome aboard!
Water Taxi. Enjoy a leisurely
cruise along Fort Lauderdale's
word famous waterways which
have earned the city the nickname,
The Venice of Amerca' Go so the
beach, shop and dine on
spectacular Las Olas Blvd, and we
the guise ships at Port Everglades.
Notsurewheretogo? Ourcmwwill
happily help you plan your day as
you Boat past many interesting
sites from mansions to megayachts.
Your ticket allows unlimited
boardings from any our 11 stops
throughout Fort Lauderdale!
South Beach Express. Join us
aboard our popular day cruise from
Fort Lauderdale to Miami's South
Beach aboard our new catamaran
ferry
Charters. All Water Taxi vessels
are available for prvate charters.
=-1- Fares & Tickets
Water Text Tickets -Tickets can be purchased on board or at our ticket kiosk at
Beach Place, and must be paid with cash, travelers' checks, or 10 "ma
personal checks.
Fan Detaik (Effective May 5, 2008)
Family Pack S48.00
Includes 2 regularfares and up to 3 youth or seniors.
Regular S13.00
Unlimited rides all day.
You"llsenbr$ 10,00
Seniors 65 and over, Youth 12 and under.
Proof of age is required.
After ?pm $ 7 00
Must be purchased on board after 7pm.
Annual Pau S180.00
Valid for unlimited rides for one person for one =tender year from the date of
purchase.
• Water Taxi Tickets are not redeemable, refundable, or transferable.
• Damaged, illegible tickets are invalid and will rot be replaced by
Water Taxi or its authorized distributors.
• US Coast Guard Regulations limit our boats maximum capacity. Sealing
is subject to availability.
special Services
• South Baach Shuttle
• Water Taxi Private Charlene
• Bulk Ticket Discounts
70
soem Heath
Pns ale Chanm
Read .shoot l-s
L.] links
Nteearig Planner
Conran[ I's
1 r,%lluunrr,
Service Area: The Water Taxi runs between Oakland Park Boulevard and
Southeast 17th Street along the Intracoastal waterway, and west along the New
River into downtown Fort Lauderdale as far as Las Olas Riverfront. Click on a
stop in the list below or on the route map for schedule information.
The Stops (New schedule effective May 22, 2009) Click on a stop name or
number for details.
1. ShooterslTavema OoalCharlevs Crab
2. Gallery ONE Doublebw Guest Suites
3. Seville Street (Beach)
4. Beach Place (Beach)
5. Bahia MarlBahia Cabana (Beach)
6. Hyatt Regency Pier 66
7. Convention Center
8. 15th Street Fisheries
9. SE 9th Avenue
10. Downlowner Saloon
11. Las 01" RiverfrontlBriny Pub
Vessel capacities are regulated by the United
States Coast Guard. and may not be
exceeded. Boarding is first come, first
served with ticket holders boarding first.
Crew members are permitted to accept
gratuities If you enjoyed your trip. please
consider leaving a tip to show your
appreciation.
6
6
swsndsr EBrowardBW ELasOIasBNd.
Cent ta.
MP
U
Y
C
Q
s
_a
S.
_ MaD courtesy
s TPAVELMOST
..trawlhost.corn
71
72
EXISTING & POTENTIAL DOCKS
FOR A NEWPORT HARBOR
WATER TAXI SYSTEM
73
Newport Harbor Public & Private Docks As A Water Taxi System Framework
Newport Harbor is unique in Southern California harbors because of its ten public docks,
dozens of private commercial docks and thousands of residential docks. This diverse and
extensive public and private dock infrastructure has historically served:
• local and visitor recreational vessels and their tenders as passenger and gear drop-
off and pick-up locations,
• as shore access for tenders from moored and anchored home ported and
visitor vessels,
• as guest docks for waterfront restaurants, a waterfront resort, a nautical museum,
yacht clubs, and for yacht club shore boats serving yacht club mooring areas,
• as emergency docks for use by harbor patrol vessels and landside emergency
transport access,
• as docks for recreational fishing in the harbor
• as guest docks for private residences.
Ironically, this unique and extensive public and private dock infrastructure and its diverse
uses have never been used for a public water transportation system serving Newport
Harbor. (The cross -harbor Balboa Ferry public water transportation system uses its own
purpose-built docks.)
This section of this feasibility study provides an overview of the potential for using this
existing (and potential) dock infrastructure of public docks as the basic "core" of a water
taxi route system (see Routes section of this report).
It also considers the potential for the owner -controlled use of private commercial docks,
such as the guest docks at waterfront restaurants, for limited, on -call, access by a water taxi
system, and the possibility of similar controlled on -call water taxi service to the harbor's
yacht clubs, the Balboa Bay Club, Newport Harbor Nautical Museum and other waterfront
activity and commercial destinations easily served by water transportation.
Expansion of the public dock system and the participation of publicly -accessible private
commercial docks (see Private Docks in this report section) will be important to fill in gaps in
public dock access to and from important waterfront activity centers along the Newport
Harbor waterfront, particularly along the Mariners' Mile and Lido Marina Village
waterfronts where no public docks or public access to the water exists at present.
75
The potential to use this supplemental form of transportation by water to reduce peak -
period traffic volumes and congestion levels for Balboa Peninsula, Mariner's Mile/PCH,
and Balboa Island is particularly significant.
Newport Harbor Public Docks as Potential Water Taxi Stops
The existing public piers/docks in Newport Harbor can serve as the initial and primary
docking infrastructure and drop-off/pick-up/storage points for potential initial and
expanded water taxi systems.
These public piers/docks provide general public access among important public uses
(parking, bay and ocean beaches and piers, etc.) and commercial activity centers and
attractions throughout Newport Harbor and in adjacent areas.
Use of these existing docks, after appropriate renovation, signing and use ordinance
updating (fishing area designations, commercial use for public purposes, etc.) would enable
both an immediate "proof of concept" test of an initial/expandable water taxi system using
selected public docks (and possible participating private docks -see Private Docks section)
and represents a cost-effective expanded/diversified use of an existing City public
infrastructure asset.
It is important to note that the use of public docks also enables a potential water taxi system
to provide a harbor -wide and harbor perimeter loo12and on call expansion of the existing
cross -harbor access provided by the Balboa Ferry.
The water taxi system (loop, point-to-point and on -call) and the ferry (point -to point cross -
channel) would thus work in cooperation, rather than competition, to provide a complete
water -transportation system (see Routes section of report) around and across the harbor
during the peak of the summer season.
In addition to the existing public docks and those planned for construction in 2010, other
potential/hypothetical (beyond 2010) •new public docks are described in the New Public
Docks section. Hypothetical new public docks (2010+) are for conceptual discussion
purposes only and are not City proposals.
The listings of public docks following this section includes all of the existing public
docks, scheduled public dock expansions and proposed new public docks under City
ownership and operation through 2010, described by:
- Location
- Uses/user groups (fishing use will be limited only to certain docks)
- Public restroom availability
76
- Public parking availability
- Nearby public amenities and commercial activity centers served
- Pedestrian access and ADA compliance
The existing 19th Street, 15th Street and Fernando Street Docks are scheduled for renovation
and expansion in late 2009/early 2010, providing additional docking capacity which could be
used by a water taxi system.
Also scheduled for new construction during 2010 is the Rhine Wharf Public Dock which will
provide additional docking capacity which could also be used by a water taxi system. (See
New Public Docks section)
Existing_ Newport Harbor Public Docks Areas & Amenities
1. M Street Public Dock
• Location— this public dock is located at the street end of M Street and E. Balboa Blvd.
making this the nearest public dock to the Entrance Channel.
• Use— the M Street dock is used for short term tie ups, passenger drop-off & pick-up
and by fishermen.
• Public restrooms are not available.
• Parking— public street parking is available in the residential area on E. Balboa Blvd.
• Nearby amenities— the surrounding area is residential and the beach /Wedge is
within walking distance.
• Access — the dock is accessible from the street end. It is not ADA compliant.
2. Washington Street Public Dock
• Location— this public dock is located at the street end of Washington Street in the
Balboa Village / Fun Zone.
• Use— the Washington Street dock is used heavily as a dinghy dock, short term tie ups,
passenger drop off and pick up, fishing and as a vessel pumpout dock.
• Public restrooms are available on Washington St. and E. Bay Avenue.
• Parking— public parking is available at nearby City lots on either side of Balboa Blvd,
and metered parking.
• Nearby amenities— Balboa Village, Fun Zone and Balboa Pier, shopping, and Balboa
beach.
• Access— the dock is accessible from the boardwalk at the end Washington Street. It is
not ADA compliant.
3. Fernando Street Public Dock
• Location— this public dock is located at the street end of Fernando Street in a
residential area.
• Use— the Fernando Street dock is heavily used as a dinghy dock, short term tie up,
passenger drop off and pick up, fishing and as a vessel pumpout dock.
77
• Public Restrooms are not available.
• Parking— public street parking is available in the residential area.
• Nearby amenities — The Balboa Village and Balboa Pier are within walking distance.
• Access— the dock can be accessed from the street end. It is not ADA compliant.
• This dock will be expanded in the near future (2009/10) to accommodate more dinghy
tie-ups.
4.15th Street Public Dock
• Location— this public dock is located at the street end of 15th Street adjacent to the
American Legion.
• Use— the 151h Street dock is heavily used as a dinghy dock, short term tie up,
passenger drop off and pick up, and for fishing.
• Public restrooms are not in the immediate area, but some are located across Balboa
Blvd on the ocean beach on 15th St.
• Parking— public street parking and meter parking available.
• Nearby amenities— 15th Street beach and local shops.
• Access— the dock can be accessed from the street end. It is not ADA compliant.
• This dock will be expanded in the near future (2009/10) to accommodate more vessels
and dinghy tie-ups.
5.19th Street Public Dock
• Location— this public dock is located at the street end of 191h Street adjacent to the
public beach and the entrance to the Rhine Channel which is largely commercial.
• Use— the 19ah Street dock is heavily used as a dinghy dock, short term tie up, and
passenger drop off and pick up. Fishing is currently allowed but will be prohibited in
2010 when the new dock extensions are installed.
• Public restrooms are located near the public parking lot on 19th.
• Parking— public street parking and meter parking available.
• Nearby amenities— Newport Pier, McFadden Square, restaurants and shopping
amenities in short walking distance.
• Access— the dock can be accessed from the sidewalk and parking area. It is not ADA
compliant.
• This dock will be expanded (2009/10) to accommodate more vessels, dinghy tie-ups.
6. Coral Avenue Public Dock
• Location— this public dock is located at the street end of Coral Avenue and South Bay
Front on Balboa Island.
• Use— the dock is used for short term tie ups, passenger drop off and pickup and by
fishermen
• Public restrooms are not available in the immediate area.
• Parking— public street parking is available in the residential area.
m
• Nearby amenities—. the Balboa Island Ferry is a short distance from this public dock
and provides access to the Balboa Village / Fun Zone, Balboa Pier and nearby beaches.
Balboa Island has bay beaches and shopping on Agate Avenue and Marine Avenue.
• Access— the dock is accessible from boardwalk and street end. Not ADA compliant.
7.Opal Avenue Public Dock
• Location— this pubic dock is located at the street end of Opal Avenue and South Bay
Front on Balboa Island.
• Use —the dock is used for short term tie ups, passenger drop off and pick up, and by
fishermen.
• Public restrooms are available at on Agate Avenue at the Balboa Island Ferry.
• Parking— public street parking is available in the residential area.
• Nearby Amenities— the Balboa Island Ferry is adjacent to the public dock and
provides access to the Balboa Village / Fun Zone, Balboa Dock and nearby beaches.
Balboa Island has bay beaches and shopping on Agate Avenue and Marine Avenue.
• Access — the dock is accessible from boardwalk and street end. Not ADA compliant.
8. Emerald Avenue Public Dock
• Location— this public dock is located at the street end of Emerald Avenue and North
Bay Front on Balboa Island.
• Use— the dock is used for short-term tie ups, passenger drop off and pick up, and by
fishermen.
• Public restrooms are not available in the immediate area.
• Parking— public street parking is available in the residential area.
• Nearby amenities— the Balboa Island Ferry is a short distance from this public dock
and provides access to the Balboa Village / Fun Zone, Balboa Pier and nearby beaches.
Balboa Island has bay beaches and shopping on Agate Avenue and Marine Avenue.
• Access — the dock is accessible from boardwalk and street end. Not ADA compliant.
9. Sapphire Avenue Public Dock
• Location— this public dock is located at the street end of Sapphire Avenue and North
Bay Front on Balboa Island.
• Use— the dock is used for short term tie ups, passenger drop off and pick up, and by
fishermen.
• Public restrooms are not available in the immediate area.
• Parking— public street parking is available in the residential area.
• Nearby amenities— the Balboa Island Ferry is a short distance to the public dock and
provides access to the Balboa Village / Fun Zone, Balboa Pier and nearby beaches.
Balboa Island has bay beaches and shopping on Agate Avenue and Marine Avenue.
• Access— the dock is accessible from boardwalk and street end. Not ADA compliant.
79
10. Park Avenue Public Dock
• Location— this public dock is located at the street end of Park Avenue on the East Bay
Front of Little Balboa Island.
• Use— the dock is used for short term tie-ups, passenger drop off and pick up and by
fishermen.
• Public restrooms are not available in the immediate area, but are located on Park
Avenue. and Marine Avenue at the Fire Station.
• Parking— public street parking on Marine and in the residential areas.
• Nearby amenities— the Balboa Island Ferry is 1/3rd mile from this dock. Balboa
Island has bay beaches and shopping on Agate and Marine Avenues.
• Access— the dock is accessible from boardwalk and street end. Not ADA compliant.
Future Public Docks Which Could Support a Water Taxi System
These docks include the existing public Balboa Yacht Basin docks, the ready -to -be -
constructed (2010) Rhine Wharf Public Dock, and other City projects and City-
owned/controlled sites for which no firm construction schedule (Marina Park) or use or
design (Lower Castaways, Central Avenue, etc.) exists, but which would certainly occur
beyond 2010.
11. Balboa Yacht Basin (w/City decision/minor access, signage changes)
• Existing City marina w/water taxi docking capability (by minor changes)
• Location— on Harbor Island Drive/north Balboa Island Channel
• Restrooms are available on site.
• Parking— limited/controlled public parking available on site
• Nearby amenities -shops, marine supplies/services, restaurants, HR office.
• Access— partially ADA compliant
12. Rhine Wharf Public Guest Dock (construction in early 2010)
• Location— this dock will be located at the Rhine Wharf.
• Use— short term tie ups under 3 hours and passenger drop off and pick up, as well as
a potential water taxi stop.
• Parking— public street parking and metered parking are available.
• Nearby amenities — Restaurants, shopping, marine -related businesses are within short
walking distances located at Cannery Village, Lido Peninsula, Via Lido shops, Rhine
Channel uses and Lido Marina Village areas.
• Access— accessible from the boardwalk/ ADA compliant.
13. Lower Castaways Site (beyond 2010)
• Lower Castaways is a future City project site with water frontage and has the capacity
to serve as a potential stop for water taxi service.
a
• Location —Lower Castaways Site is on the northeast corner of PCH and Dover Drive,
west of the PCH bridge and Lower/Upper Bay channel
• Public restrooms would be available on site.
• Parking— public parking would be available on site
• Nearby amenities- shops, marine commercial and restaurants.
• Access— will be fully ADA compliant
14. Marina Park (beyond 2010)
• Marina Park is a designed City public marina and park/water access project with the
capacity to serve as a potential stop for water taxi service.
• Location— located between the American Legion and 18a' Street.
• Public restrooms will be available on site.
• Parking— public parking available on site, metered parking on streets, nearby City
lots.
• Nearby amenities public park, community center, small snack cafe, bay beaches,
short-term/visitor marina. McFadden Square, Newport Pier, shops, services,
restaurants.
• Access— Marina Park facilities & docks will be fully ADA compliant.
15. Central Avenue Street End Site (beyond 2010)
• The Central Avenue Street End Site is a potential future public dock site which could
serve the Lido Village water frontage as a possible future stop for water taxi service.
• Location —adjacent to a public mini -park between the south Newport Island Channel
bulkhead and the end of Central Avenue, east of the Arches/Newport Blvd. bridge.
• Public restrooms not available on or near site.
• Parking— street metered parking available near site, off street at (old) City Hall site.
• Nearbv amenities- shops/ commercial uses, grocery/drug store and restaurants.
• Access— will be fully ADA compliant
15a. Lido Bridge Dock (beyond 2010)
• The Lido Bridge Dock is a potential future public dock site which could serve the Lido
Marina Village water frontage as a possible future stop for water taxi service.
• Location —off small beach at northwest corner of Lido Island Bridge
• Public restrooms not available on or near site.
• Parking— public street metered parking near site and off street at (old) City Hall site.
• Nearby amenities- shops/ commercial uses, grocery/drug store and restaurants
• Access -public sidewalk, new access walk/pier & dock -fully ADA compliant
81
Existing 2009 & Potential Additional Newport Harbor Public Docks 2010+
82
Existing & Future Private Commercial Docks as Potential Water Taxi Stops
Existing Waterfront Restaurant Guest "Dock and Dine" Docks
In the past, a large number of Newport Harbor waterfront restaurants provided privately
owned and operated "guest docks' for waterborne restaurant patrons, generally
requiring both restaurant and dock reservations in advance. Over the past decade+, a
number of these docks evolved to full-time occupancy by private boats, thus eliminating
"guest dock" capability.
This occurred particularly where the docks were controlled by a landlord other than the
restaurant, and where changes in restaurant owner/operators eliminated guest dock
usage for various reasons. A number of waterfront restaurants have, more recently,
designated renovated existing docks or new docks to serve as guest docks.
These guest docks are used primarily by the small (30' and under) "bay boats" of
Newport waterfront residents and guests, by rental boats and by dinghies and tenders of
cruising private vessels visiting Newport Harbor.
Most of these docks are limited to dual 30'-35'+ side -tie docking, with the exception of the
Cannery which has a 180' "long dock", used for both side -tie and stern -to "med-moor"
docking of multiple boats of various lengths.
These Newport Harbor waterfront restaurants with existing working guest docks are
listed in the "Dock & Dine" section of the City's new Complete Cruising Guide to
Newport Harbor (2009 Ed.): (see excerpted Guide map pages below)
1. Balboa Bay Club/Resort (Dukes Place, First Cabin)(main channel, Mariner's Mile)
2. Back Bay Bistro (Upper Newport Bay, at launch ramp, Dunes)
3. Bluewater Grill (head of Rhine Channel)
4. Harborside Restaurant (main channel/fun zone/ Nautical Museum)
5. The Cannery Restaurant (head of Rhine Channel)
6. The Dock Restaurant (head of Rhine Channel)
7. Villa Nova Restaurant (main channel, Mariner's Mile)
8. Woody's Wharf Restaurant (lower Rhine Channel)
Based upon successful U.S. and California experiences of waterfront restaurants with
appropriately -sized -and -managed guest docks which also accommodate water taxi
stops, it would appear that similar dual -use docks and operations could be
accomplished in Newport Harbor, if properly and jointly structured and managed by
the restaurant and water taxi operators.
83
This dual use of restaurant guest docks (of adequate size) could be attempted on an initial
trial basis, after the main water taxi system is in place and operating and
reservations/access systems are coordinated and controls in place.
Hoag HI rJCD `
Hospital
n
r T xan enoce
vEsr
6 0 MARINER'S MILE
Tom,(
+� LIDO
VILLAGE
`i*DWlDM Mlit'
�®
C ••
d
VERTCt 14 FT
0
K.U,
West Coast Highway ruED OPOCE
CANNERY
vEai Ctal fT
VILLAGE
O�
8
PENIN
ULA LIDO ISLE
© ecaa vacyy ..
Newport Pier w 8q,t
s
LEGEND
m
Bouy
1%0 American legion Yacht Chub
Dock and Dine
I Marker
Fk Bahia Corinthian Yadd Club
0 Balboa Rav Club & Resort
® Pump Out Station jOh' Balboa Yacht Club
0 Back Bay Bistro
ry Public Docks
rp� Lido Isle Yacht Club
© Blue Water Grill
Anchorage
01111w.Newport Harbor Yacht Club
01larborside Restaurant
Fuel Blocks
public Slips
8 The Cannery
Swimmingo
lido Yacht
•
0 The Dock
® Restraoms
Anchr
orage
Anchorage
e Villa Nova
Boat Ram p
- California Recreation
Company
0 Woody$ Wharf
I Markets • Newport Dunes Marina 0 Marine Services & Supplies
INHarborMaster L6 Ferry Crossing © Marine Hardware
Ikub Kayaks and(londolas
CO Mooring Areas 0 IAundrylDry Cleaners Rentals
Bay 1Island
Existing West Newport Harbor Public Docks & Private Guest Docks 2009
84
e
BACK BAY
�a
Newport .omQ
Dunes o°
` O Y�F
nda
SIB C
Q
rbor
and
®
AV
COlLINS
M1®
ISLAND
VENT
CL9 Ft
ItLITTLE
BALBOA PmkA4B
BALBOA
..
ISLANDI'DIED
t
ISLAND.
BRIDGE
VERT Cufr
101k".. Y o
a� BAL `.-�Ali
VILLAGE
' Carnahan
Cove
rvo-cai`ee EBalboa Blvd �, •�
Balm PI« BALBOA
® PENINSULA
© CORONA
DEL MAR
Lookout Point
The Wedge
Big Comna Beach
ACTUAL LOCATIONS MAY VARY DUE TO SPACE LIMITATIONS
NOAAS CHART REPRODUCTION LSNOT FOR USE IN NAVIGATION
Existing East Harbor/Back Bay Public Docks & Private Guest Docks 2009
ER
Existing & Potential Public -Access Docks in New Private Waterfront Projects
Other sources of existing and potential use of private commercial docks for potential
water taxi system stops include new and potential waterfront commercial and mixed -use
developments with marinas and docks and renovations/new construction of commercial
marinas in Newport Harbor.
The City of Newport Beach General Plan, Coastal Land Use Plan, and the City's zoning,
land use and planning regulations and harbor commercial permit review processes
generally require specific docking facilities for short-term public use to be included in
such developments.
These public -use docks are accessible to the general public from land and water, with the
control of access and separation from a secured marina accomplished through design and
operational management by the developer, designer and owner.
This public use would, by definition, also include use as a public -serving water taxi stop
operated under City auspices for public water transportation and waterfront/coastal
access purposes as noted in the General Plan and CLUP.
Existing new and in-process/potential private waterfront developments with marinas
which have, or would have, public -access docks with the capability to provide a public
water -taxi system stop include:
A. Balboa Marina (existing -new in 2009)
Location— this marina is located at 201 East Coast Highway near the Coast Highway
Bridge.
Use— the marina has long term slip rentals and a publicly -accessible guest dock for short
term tie ups (which could be used in part as a water taxi stop)
Public restrooms are not available.
Parking— onsite parking is included for restaurant patrons and marina slip tenants.
Drop-off/pick-up areas are provided.
Nearby amenities— the Balboa Marina waterfront perimeter walk provides access to two
waterfront restaurants (Sol, 333) and to nearby marine retail (West Marine) and general
retail within walking distance.
Access— accessible to marina tenants, guests through the private marina, controlled by
marina operator. The dock access is ADA compliant.
al
B. Newport Bay Marina, formerly known as "Southcoast Shipyard" (project approved,
construction possible in 2010/11)
Location— this mixed -use development and marina will be located in the Rhine Channel
between 21s' and 26th Streets.
Use —marina includes long term rental slips and two large short-term guest docks for 10-
12 boats to 30' (which could include a water taxi stop)
Public restrooms are not available.
Parking— the landside development will include parking for the commercial uses on that
property. Nearby metered parking is available on streets and City parking lots.
Nearby amenities— the landside development of Newport Bay Marina will contain food
service and other marine related services. The Newport Pier, McFadden Square and
restaurants and shops are short walking distances.
Access— the dock will be accessible from the public sidewalks and a public walkway
through the upland portion of the Newport Bay Marina. The marina will be ADA
compliant.
C. Lido Marina Village (future mixed-use/marina rebuild, possible public dock)
This mixed use and marina development, proposed by several different owners over the
last decade, may be rebuilt in the post-2010 period and will be required to have public -
access docks and a possible water taxi stop location in the future. It currently has
extensive public pedestrian access, parking and waterfront commercial /yacht brokerage
and charter and restaurant uses, and a vessel waste pumpout facility/ dock.
Other Potential Private Waterfront Commercial/Marina/Water Taxi Stops
• Ardell Site & Marina (future public -use dock as at Newport Bay Marina)
• Balboa Bay Club & Resort (use of existing guest dock). The Balboa Bay Club has
indicated interest in providing a water taxi stop.
• Orange Coast College Complex (on -call water taxi use of available dock as desired)
• Newport Sea Base (on -call water taxi use of available dock as desired)
• Newport Aquatic Center (on -call water taxi use of dock as desired)
0
• Newport Dunes Resort (possible stop for point-to-point route connecting with
Newport Dunes Resort remote parking area serving Lower Newport Bay water taxi
system. (The Dunes has indicated an interest in providing available parking in excess
of its required needs and dock access for a water taxi stop.)
• Other New/Existing Waterfront Developments with Docks
::
WATER TAXI VESSEL TYPES
Possible Newport Harbor Water Taxi Vessel Types and Uses
Overview of Vessel Types, Sizes and Capacities for a Newport Harbor Water Taxi Service
Background research was performed during this conceptual feasibility analysis to determine
what types of vessels are currently most commonly utilized in California and U.S. water taxi
services and thus might be suitable and available for use in a potential Newport Harbor
water taxi service based on this experience in comparable water taxi locations/ services.
The larger NH -comparable -example water taxi fleets (Marina del Rey, Ft. Lauderdale) with
multiple routes and vessels have two basic vessel sizes/capacities (number evolves w/need):
Basic Service Water Taxi Vessel (loop routes) 18-28 passengers, 30'-40', 24vessels
Peak Use Waterbus Vessel (loop & point-to-point routes) 30-90 passengers, 50'-70',
1+ vessels
Because of the large number of smaller private docks, including many with limited
navigational accessibility, in Newport Harbor which could potentially be served by an "on -
call" water taxi capability, a third category of vessels should be considered:
Small Water Taxi Vessel ("on -call" routes) 8-12 passengers,18'-25', 2+ vessels
The City and other agencies (USCG, etc.) would have the responsibility to require, and to
determine operator conformance, that the operator -proposed vessels are:
• of an approved and proven U.S.-certified design for NHWTS passenger
service
• equipped with all necessary navigation, safety and communication gear
• compatible with potential Newport Harbor docks/stops and ADA access
• suitable in size and capacity for the intended operations of the NHWTS
• sufficient in number/type to meet the systems service level requirements
• operationally reliable, cost-effective for NHWTS market, routes, speed, uses
Additionally, in consideration of other Newport Harbor policies such as improving water
and air quality, avoiding water pollution, etc., the City may want to consider offering
preference or incentives to prospective operators with "green" vessels/fleets with proven
and reliable technologies.
These technologies could include advanced battery electric power, fuel cell electric power,
solar charging/power, biodiesel or other green fuels, or hybrid combinations of these
technologies or other proven technologies.
Examples of the various Southern California water taxi system vessels, and those used in the
Ft. Lauderdale water taxi fleet, are shown on the following pages of this section, and
examples of electric -power/ other -power small vessels for "on -call" service in tight areas
follow.
91
The selection, purchase/lease/transfer and use of water taxi vessels forming a future
Newport Harbor water taxi fleet are the responsibility of a City -selected private operator.
Marina del Rey Water Taxi
IM . I! 1
. .. 1I
i AWE, 4
S
I
Long Beach Harbor Water Taxi
92
_ J
/��
r
rAN
T
MM
Santa Barbara Harbor Water Taxi
San Diego Harbor Water Taxi
i
93
Catalina Island Avalon Harbor Shore Boat
Ft. Lauderdale Water Taxi
0
Long Beach Harbor Large Fast Waterbus (Point -to -Point Route)
Ft. Lauderdale Large Slow Waterbus (Loop Routes)
Duffy 21' Electric Boat -side entry 10-12 passengers
Duffy 16' Electric Boat -front entry 8-10 passengers
a � _
IL
INyro MvLli2f
iL
� P
P �PA - L I ow
� � VA. Artia'rk,
0.
la S qua
.•
cam_{ • ' A
r � _
r�n
S ? h
Seine River Water Taxi, Paris, France
,-
0
Venice Water Taxi ("Vaporetto Deluxe"), Italy
Inner Harbor Water Taxi, Baltimore, MD USA
100
POTENTIAL ROUTES / STOPS / AREAS
AND SERVICE TYPES
101
Linking Newport Harbor Origins /Destinations and Docks by a Water Taxi Route System
A Short History of Water Transportation in Newport Harbor
The basic concept of any urban transportation system on land is to provide a network of
convenient and safe access routes to, and circulation among, various uses and activity areas
within the community which they serve, as well as the additional visitors and tourists
arriving to enjoy the amenities of any coastal and bay -situated waterfront community such as
Newport Beach. Topography and natural features such as mountains, deserts, rivers, lakes
and harbors (such as Newport Harbor) create gaps in this land -based circulation network -a
"water gap" in the case of Newport Beach.
These gaps create additional traffic volumes and congestion on the portions of the circulation
network surrounding the gaps, as illustrated by the increased traffic volumes and congestion
and time delays experienced along Pacific Coast Highway along the inland side of the harbor
and Newport Boulevard leading to, and on, the Balboa Peninsula, particularly during
summer peak tourism season.
With most of its waterfront residential areas, the majority of its waterfront commercial,
restaurant, and resort areas, as well as its primary water -tourism uses and amenity areas
such as beaches, sportfishing centers, rental boats, etc. located along these two primary
vehicular routes and waterfronts bordering Newport Harbor, this area of Newport Beach is
often continuously "gridlocked" for parts of each day for the three months of summer.
Historically, the first (and to date, the only) effort to get people and vehicles across the
Newport Harbor water gap between the Peninsula and the "mainland" Newport waterfronts
is the Balboa Ferry. The ferry is also the only cross -harbor water transportation for the
increasing number of knowledgeable locals and visitors who park their vehicles around the
harbor perimeter to become pedestrians and bicyclists to "get to the other side" of the harbor.
The current (1953 vintage) three -vessel ferry fleet carries thousands of pedestrians, bicycles,
dogs, surfboards, motorcycles, strollers, trucks and cars across the harbor each week during
the peak summer season, totaling an estimated 1,500,000 persons per year.
This unique 90-year-old ferry system has unfailingly provided THE ONLY method by which
the general public can cross the harbor between the Balboa Peninsula/Newport Boulevard
and Balboa Island/Pacific Coast Highway near the midpoint of the harbor's 3-mile length.
As a result, lengthy waits for greater numbers of people and vehicles crossing by ferry have
increased over the years, attesting to the utility and popularity of this sole means of crossing
the Newport Harbor "water gap" between origins and destinations on each side and around
the perimeter of the harbor.
No increase in ferry size or numbers of vessels is presently planned by its owners, so the
present capacity and cycle times will remain in the face of increasing demand for water
transportation in, around and across Newport Harbor.
103
As noted in the preceding Docks section of this report, Newport Harbor has over 40
existing and potentially usable public and private docks within close proximity to the
major waterfront/near-waterfront community and tourism commercial, dining, and
recreation "destination" areas of Newport Beach which could serve as potential water taxi
stops as part of a harbor -wide water taxi route system, as noted in the following analysis.
Waterfront Activity Centers Destinations/Docks for a Potential NH Water Taxi System
The Newport Harbor waterfront and near -waterfront uses and activity areas which are the
potential destination areas for a water taxi route system serving the harbor are listed below,
along with the nearest public and/or private docks which could serve these areas. These
relationships are shown in the Service Areas/Destinations & Related Docks diagram below.
Harbor Primary & Secondary Destination Areas & Water Taxi Stogs/Docks
Primary Destination Areas (docks providing access)
Mariners Mile (no public docks; private docks at Villa Nova, Balboa Bay Club, Newport
Sea Base, Orange Coast College)
Lido Marina Village/Peninsula/Head of Rhine/Cannery Village (Rhine Wharf dock)
Lower Rhine/Newport Pier Area/Ocean Beaches (19th/15t4 St. docks, Nautical Museum
private dock)
Balboa Island Marine Avenue /Bayside Village/Balboa Island Beaches (Park, Coral,
Sapphire docks)
Balboa Village/Pier/Fun Zone/Flyer/Museum/Sportfishing (Ferry, Washington St.
docks)
Dunes Resort/Back Bay Bistro/Launch Ramp (docks)
Peninsula Public Parking Areas (19th St dock, Ferry, Washington St. dock)
Secondary Destination Areas (docks providing access)
Moorings (any public dock)
Anchorages (any public dock)
Yacht Clubs (any public dock, all yacht club docks)
Marinas (marina guest docks)
Harbormaster (harbormaster guest dock)
Harbor Resources (Balboa Yacht Basin public dock/Harbor Resources dock)
Waterfront / Water -Accessible Residences (private docks as permitted by resident)
Harbor Beaches (Balboa Island public docks, Harbormaster guest dock,)
Ocean Beaches (M St. Dock, any Balboa Ferry docks)
104
Boat /Kayak Rentals (nearest public dock)
Newport Aquatic Center (dock)
Newport Sea Base (dock)
Collegiate Sailing & Rowing Center (dock)
Remote Parking Areas (Dunes Resort dock, other docks in proximity to parking areas
as created)
105
§
(
.
}\\
00
2\
a
�
; &f 0f \ 0
f \*{
�q f)!kA
«
!
!
|\\||
|!!:!
in,
Service Areas/Destinations & Related Docks
106
Water Taxi Route/System Types
Typically, water taxi routes and system types are based upon the numbers and types of stops
on the route, the configuration of the water taxi water area, and the operating modes and
flexibility desired by the system operator.
Route and system types generally fall into three categories or a mix of the three types:
1. a "loop" route system connecting several stops/docks around a large or
complex water area or waterways system and generally has two or more vessels
circulating in opposite directions around the loop simultaneously.
Examples of this type of system are Marina del Rey and Ft. Lauderdale, with MDR
running on a flexible "every few minutes" schedule and Ft. Lauderdale running on a
published time schedule. (see Other Water Taxi Systems section of this report)
Generally these systems use multiple, high capacity 30+/--60+/- passenger vessels
and have dock agents and communications which enable them to modify routes to
skip empty stops, add vessels at peak periods, and retain some flexibility of service.
2. a "point-to-point" route system connecting two or three stops/docks on
opposite sides or ends of a water area or connecting two water areas and may have
a single vessel making round trips or multiple vessels making opposite -directions
trips at the same, or staggered, times.
Examples of this type of system are the Balboa Ferry, with flexible "every few
minutes" schedules and the Long Beach Waterlink and the Santa Barbara Water
Taxi, with published time schedules. (see Other Water Taxi Systems section of this
report)
These systems generally make the "round trip" if one of the stops serves as a base.
Like the loop system, these point-to-point systems use high capacity 30+/- - 60+/-
passenger vessels and have dock agents and communications which enable them to
add vessels at peak periods, and retain some flexibility of service scheduling.
3. an "on -call" system which has no fixed route system other than an effective
service radius due to speed and type of vessel, type and size of water areas, and
number and type of potential destinations. By definition, they are an "on -call",
random schedule service operating from one or more bases, as well as underway.
Examples of this type of system are the Catalina Island shore boats at Avalon and the
Isthmus, Newport yacht club shore boats, and the San Diego Water Taxi. Many loop
and point-to-point system operators also provide "on -call" service, depending on
size of party and vessel required.(MDR, others) This types of service is extensively
used in water areas with extensive mooring and anchorage areas, residential piers,
and as a "designated driver" in active dining/bar and entertainment areas.
107
Generally these systems use multiple, lower capacity 10+/-20+/- passenger vessels
and have a communications dispatcher which enables them to schedule multiple
pick-ups if required, modify routes while underway, add vessels at peak periods,
and maintain complete flexibility of service.
The complexity of the Newport Harbor potential water taxi demand is likely to require a
"hybrid" of all three system types to meet configurational, volume, and diversity needs.
Potential Newport Harbor Water Taxi System & Route Types Applicable to Potential
Destinations/Docks
When possible Newport Harbor Water Taxi Route and System types described in the previous
list are considered in relation to the possible Newport Harbor waterfront and near -waterfront
destination areas and their potential water taxi stops and docks, a number of options are seen.
The following abbreviations are shown below to indicate (bold) the three water taxi route/
system types which could be utilized to serve the various areas.
Loop Route/System = LP
Point -to -Point Route System = PTP
On -Call Route System = OC
Harbor Primary & Secondary Destination Areas, Stops & Route Types
Primary Destination Areas (docks providing access) (LP, PTP, plus some OC)
Mariners Mile (no public docks; private docks at Villa Nova, Balboa Bay Club,
Newport Sea Base, Orange Coast College) (LP)
Lido Marina Village/Peninsula/Head of Rhine/Cannery Village (Rhine Wharf dock)(LP)
Lower Rhine/Newport Pier Area/Ocean Beaches (19a'/15th St. docks, Nautical Museum
private dock)(LP)
Balboa Island Marine Avenue /Bayside Village/Balboa Island Beaches (Park, Coral,
Sapphire docks)(LP)
Balboa Village/Pier/Fun Zone/Flyer/ Museum/Sportfish (PTP, OC)
Dunes Resort/Back Bay Bistro/Launch Ramp (docks)(PTP, OC)
Peninsula Public Parking Areas (19th St. dock, Ferry, Washington St. dock)(LP)
Secondary Destination Areas (docks providing access)(primarily OC, some PTP)
Moorings, Anchorages (any public dock) (OC)
Yacht Clubs (any public dock, all yacht club docks) (OC)
W
Marinas (marina guest docks) (OC)
Harbormaster (harbormaster guest dock) (OC)
Harbor Resources (Balboa Yacht Basin public dock/Harbor Resources dock) (OC)
Waterfront /Water -Accessible Residences (private docks as permitted by resident) (OC)
Harbor Beaches (Balboa Island public docks, Harbormaster guest dock) (OC)
Ocean Beaches (any public docks on Peninsula, Balboa Ferry dock) (OC, PTP)
Boat /Kayak Rentals (nearest public dock)(OC)
Newport Aquatic Center (dock)(OC)
Newport Sea Base (dock) (OC)
Collegiate Sailing & Rowing Center (dock) (OC)
Remote Parking Areas (Dunes dock, other docks in proximity to parking areas as
created)(OC)
Docks/Routes/Systems - Mutual Agreement by City, Uses, Potential Water Taxi Operator
While this analysis examines a range of possible areas served, possible existing and potential
dock/stops, and route/system options for a Newport Harbor Water Taxi System, it is
strongly emphasized that the eventual physical configuration and operating model for such a
system will result from a mutual understanding and operating agreement between the City
of Newport Beach and the selected water taxi system operator which covers: (at a minimum)
• how the City's objectives for the NHWTS will be met by the operator
• what elements of the system are to be provided by the City (public docks, signs, etc.)
• what elements of the system are to be provided by the operator (boats, staff, etc.)
• what elements of the system are to be provided by private dock owners
• a business plan and time/ targets schedule for the water taxi system
• a route/stops/service areas & types operating plan for initial and evolved systems
• a system flexibility operating plan for peak periods, special events, crisis response
• professional qualifications and training, experience of all staff and captains
• vessels constructed, inspected and operated for NHWTS requirements
• a jointly developed/maintained advertising program and updated websites
109
Potential Newport Harbor Water Taxi Service Areas, Docks/Stops, Routes Summarized
The chart below provides, in matrix form, a single display of the various elements of the
conceptual Newport Harbor water taxi service areas, docks/stops and routes discussed in
this Routes and Systems section of the study.
It should be noted that this information, in keeping with the purpose of the conceptual
feasibility study, is also conceptual in nature, and does not represent a current or future
commitment by the City, existing private uses or any potential water taxi system operator
to any of its characterizations or implications.
It is intended only as a basis for further community discussion of a potential water taxi
system and as an "objectives, routes and facilities" basis for future discussion with
potential system operators.
Potential water taxi service areas, routes, stops are combined and shown in the concept
diagrams in the Three Concepts section of this report.
110
NEWPORT HARBOR WATER TAXI ROUTES/ STOPS/ SYSTEMS/ AREAS SERVED
Potential Water Taxi Stops Route Types
Area or Activities & Uses Served
Public Docks Private Docks
LP
PTP
OC
Primary Destination Areas
existing
potential
existing
potential
Mariners Mile Gen'[ & Mar. Comml/Resturants
x
x
x
x
x
Lido Marina Vill/Penin/Rhine/Cannery Vill
x
x
X
x
x
Lower Rhine/Newport Pier/Ocean Beaches
x
x
x
x
x
x
Marina Park Am Le /Nw t Blvd Com/ O Bchs
x
x
x
X
BI Marine Avenue /BI Beaches Ba side Vill.
X
x
X
x
Balboa Vill/Pier/Fun Zone/Ft er/Mus/O Bchs
X
x
x
x
x
x
Dunes Resort/Back Bay Bistro/Launch Ramp
X
x
x
x
x
Secondary Destination Areas
Moorings 11 mooring fields
X
X
x
Anchor -ages inside and outside
X
I X
X
Yacht Clubs
I
X
x
Marinas(private, BYB, future Marina Pk pubLL
x
x
x
x
x
Harbormaster office, docks, moorings, bch
X
x
x
Harbor Resources office, marina, store, and
x
x
x
x
Waterfront /Water -Accessible Residences
x
x
x
x
x
Harbor Beaches
x
x
x
X
Ocean Beaches access across Peninsula
x
I
X
I
x
x
x
Boat/Ka ak Rentals, Boat Clubs
X
x
x
New ort Aquatic Center
X
x
Newport Sea Base
x
x
Collegiate Sailing & Rowing Center
x
Exsitin Future Remote Parking Areas
x
x
x
x
x
Potential Newport Harbor Water Taxi Service Areas, Docks/Stops, Routes
111
COSTS, REVENUES & FUNDING SOURCE
CONSIDERATIONS OF A
WATER TAXI SYSTEM
113
Introduction
This section of the analysis of conceptual feasibility of a potential Newport Harbor water taxi
system examines, in general terms, the various types of capital investment and operating cost
factors and the potential revenues of such a system, based upon those of similar systems.
The determination of potential startup investment, operating costs, fare structures,
projected revenue sources and revenues, and thus the financial feasibility determination
for any proposed Newport Harbor water taxi system is the due -diligence responsibility of
any prospective private operator of such a system and their financial partners. This
analysis and report do not make that determination.
The City of Newport Beach, if it decides to proceed, would consider and evaluate
prospective water taxi systems and operator's financial plans and capabilities through a
Request for Proposals (RFP) evaluation, selection and interview process. This process
would focus on the operator's business and operating plans, including projected costs and
revenues, and the operator's prior financial and operating experience and capabilities.
This process would also identify City fee and revenue requirements from the operator,
potential content and duration of any agreements, and would indicate the nature and
extent of any capital and/or operating funds (if any), or "in -kind" value the City might
provide through city facilities and support services such as public docks, staff support,
public parking and other means.
The extent to which the City of Newport Beach or any other public agency might assist in
the funding of, or not fund at all, any Newport Harbor water taxi system startup or
operating costs is unknown at this time and is outside the purpose and scope of this study.
Water Taxi System Startup Costs & Funding
The start-up costs of a water taxi system such as vessels, equipment, personnel, and initial
operating overhead costs and capital can be significant relative to potential revenues and are
generally funded either by the operator or a government agency, or a combination of both
sources, depending on the cost elements and complexity.
In some jointly -funded water taxi system startups, cash, loan and credit investments may be
made by both the private operator and the government agencies (city, county, regional
transportation agency, state, etc.), along with other contributions or investments such as
existing operator -owned water taxi vessels and personnel, use of public docking facilities, etc.
Many of the existing water taxi systems analyzed in this study received public -agency start-
up (and continuing operations) funding in the form of federal, state and local transportation
agency grants and loans as the result of funding requests implemented as part of a
implementation plan for supplemental public transportation or a similar public program.
115
A number of these national and regional transportation funding programs are receiving
reduced or limited funding during the current recession, affecting availability and amounts.
Other systems have received various forms of additional start-up funding in the form of local
community funding and/or local business association funding, and private investment by
individuals or venture capital investors, also now negatively affected by the recession.
In general, it appears that most successful water taxi systems of the potential size and
complexity that might be necessary and desirable for Newport Harbor have received some
form of significant public agency and/or startup subsidy in order to commence operations.
As a local -region example, the Marina del Rey Waterbus system, several months prior to its
Summer 2009 operating season, received a $300,000 start-up subsidy from Los Angeles
County to enable four vessels to be constructed and to support other startup costs.
Some exceptions to the startup subsidy approach, such as the single -vessel Santa Barbara
water taxi system, have been created and operated on an initial private -operator -only capital
investment, with continuing operations funding coming from water taxi fares, charters and
tours, and advertising. This Santa Barbara Harbor single -vessel point-to-point water taxi
operation, which also serves as a harbor tour and party vessel, is not comparable to the larger
water taxi system being considered for Newport Harbor.
Based upon the research performed in this analysis, which has included both existing water
taxi systems and those proposed in various other feasibility studies, it appears that the range
depending upon the system routes and services offered, number and type of vessels, etc.
investment in an existing public asset base, through improvements to public docks.
are not based on a specific plan, and are not conclusions or recommendations of this study.
116
Water Taxi System Operating Costs, Revenues & Funding
Potential operating costs for a water taxi system generally consist of:
• debt service costs (if any) related to purchase of vessels; rehab of existing vessels;
• docking, fuel/electricity and related costs to berth and power the vessel fleet;
• maintenance and repair, depreciation costs of the vessel fleet;
• employment costs (salaries, benefits, etc.) of vessel captains, crew, other staff;
• overhead costs of operation (insurance, accounting, legal, security, advertising, etc.);
• fees, lease payments/percentages, taxes paid to local, state and federal agencies.
These operating costs (except for fuel/power costs) are generally within the operator's
capability to control and manage, but an initial operating startup subsidy may be necessary.
Potential operating revenue sources include:
• individual and group fares on regular routes and from "on -call" service, all based
on market demand and ridership volumes, special fees (bicycles, etc.);
• special event and charter revenues (to the extent they are part of markets/business);
• possible sale of beverages/food on vessels, event catering services on vessels, etc;
• possible advertising on/ vessels, on website, by area businesses;
• possible sale of logo/brand gear featuring the water taxi system.
These revenues support the costs of operation of the system and may or may not cover
operating costs and produce an operating profit during the initial operating year and beyond.
This may require flexibility on the part of the City as to whether or not an "at market rate"
system or a "policy/marketing-subsidized" system is desired.
In a "market -rate" system model, operating revenues/rate structures are estimated (by
operator) based upon first -year -projected ridership and then adjusted to subsequent actual
ridership levels assuming that trip rates and pricing for other revenue sources are able to be
adjusted by the operator as necessary, per agreement, (which should offer multi -year
extension and renewability, based on operator performance).
In a "policy/marketing-subsidized" system model, rates are typically set below market rates
for public policy reasons (traffic relief, public access to water/coast, etc.) and/or marketing
reasons (attract more customers to commercial uses served by system, etc.). This requires
some type of public and/or private subsidy of operating revenues to both attract and sustain
a private water taxi system operator in a potentially profit -making role, assuming competent
management. As the system increases in ridership the subsidy could be reduced/eliminated.
117
Which financial operating system model and operating agreement the City and potentially-
benefitted commercial uses/community business organizations will offer to the prospective
system operators in the Request For Proposals process requires careful consideration.
The City may wish to remain flexible on this subject during RFP structuring and operator
submittal review, interviews, selection and negotiation process, since current economic
conditions are in transition.
Potential operating revenues to the City include:
• fixed operating lease or agreement payment(s), (+penalty for non-performance);
• variable operating revenue percentage payments based on City schedule;
• fees for business operation and harbor use permits, other fees at startup/renewal;
The City may also wish to remain flexible on this subject during RFP structuring and
operator submittal review, interviews, selection and negotiation process, since current
economic conditions remain. City fee and lease rates are under discussion.
Water Taxi System Fares /Rate Structures
The chart following this section indicates the 2009 fare and rate structures for the existing
water taxi systems which were initially described and compared in the Other Water Taxi
Systems section of this report, with the addition of the Catalina Island shore boats to provide
an additional example of point-to-point and on -call systems.
Rates (2009) for seven Southern California water taxi systems analyzed in this study varied
from the $1 for a one-way daytime adult fare on the Marina del Rey Waterbus, Long Beach
Aquabus, and the Balboa Island Ferry to $7 for the San Diego Water Taxi, for an average of
$3.63. (The Balboa Island Ferry has higher rates for vehicles $2 + $1/passenger and bicycles)
Most Southern California water taxi systems have variable rate structures for groups,
discounts for children and seniors, monthly ticket books for commuters, and, for the BI Ferry,
a range of rates for vehicle/driver $2 /passengers $1 each and bicycle+ rider at $1.50.
The NH -similar Fort Lauderdale (FL) water taxi system charged $5 for a one-way adult
ticket, $15 for an all -day ticket and $80/mo for a commuter ticket book. They also raise their
daily rate to $7 per adult after 7PM. Charter rates (where WT vessels are offered for charter)
for groups are negotiable.
Of the eight water taxi systems analyzed, five - Channel Islands, Marina del Rey, Long Beach
(2), San Diego Bay, and Ft. Lauderdale (FL) - operated in 2009 with some type of subsidy.
118
Three systems used some type of public transportation funding to partially or largely
subsidize fares, except for Channel Islands and San Diego Harbor, which used private
subsidies by their respective harbor lessees associations. The Marina del Rey water taxi
vessels were also subsidized by a one-time start-up subsidy.
Three water taxi systems (Santa Barbara, Catalina Island shore boats, and the Balboa Island
Ferry -all unique water transportation systems) had no subsidy. The Santa Barbara system has
other revenue sources in addition to fares and the BI Ferry has a multiple -source rate
structure, while the Catalina system has been self-supporting on fares alone (except for the
current recession period).
This fares /subsidies information shows the full range of approaches to fare structures -
public -policy subsidy of fares, private business association subsidy of fares, fares balanced
with other revenue sources, and only one, the Catalina Island shore boats, depending (until
recently) solely on fare revenues for operation of its unique point-to-point/on-call system.
This fares/ rate structure comparison of existing water taxi systems suggests that the City
of Newport Beach and the Newport Beach waterfront and near -waterfront commercial
uses which would be served by a potential Newport Harbor water taxi system may need to
consider a potential joint public/private subsidy if such a system is considered desirable.
It is beyond the scope and mission of this analysis and the Committee to recommend the
rationale, structure, sources or amount of any potential subsidy, or even the use of a
subsidy, but it should be considered in any City decisions concerning the system and
defined and discussed in any Request For Proposals offered to the private sector.
119
N
0
SOUTHERN CALMRNIA ■ SOUTH FLORIDA HARBOR WATER TAXI/FERRY SYSTEMS -SUMMER 2009
AREASMARBORS
SOUTHERN CALIFORNIA
DtNNng
Nultl-8too
Pdnt-to-Point
On-W
Seasonal
Annual
Stops
Operator
Sobaldy
Venoms
Santa Barbara Harbor
x
x
X
X
X
x
2
privets
no
i
Channel Islands Harbor
X
X
X
x
6
private
Yen
2
Marina Del Ray
X
X
x
X
x
7
private
Yee
S
Long Beach Harbor ABa
Downtown Rainbow Harbor WT
X
X
X
x
6
private
Yes
1
ff= Say Shuttle
X
X
X
X
3
privets
yes
1
Newport Harbor Balboa
x
X
X
X
2
private
no
3
San Diego Bay
X
X
X
X
X
10
private
yen
2
SOUTH FLOR10A
Fort Lauderdale Area
X
X
X
X
X
X
ill
a
Notes: 1. Ft. Lauderdale system is "green' -operates all vessels on blo-diesel and 2 on diesel- electric power
2. Most systems are flexible,able to shift from multi -stop to point -to point based on actual demand
3. Marina Del Rey and Ft. Lauderdale route systemsare the most similar to NB Harbor characteristics
4. Refer to detailed system information for schedules, routes, areas and use served, rates
S.AII systems (Including NS Balboa Ferry offseason) offer group charters when vessels are available
6. Santa Barbara system operates as taxi during fixed hours, tourlcharterl a vessel -in off -hours
THREE CONCEPTS FOR A
NEWPORT HARBOR WATER TAXI SYSTEM
121
Introduction
The preceding sections of this analysis report have discussed, individually, the main factors
(markets, operator, etc.) and elements (docks, vessels, routes, etc.) of a potential water taxi
system which could serve Newport Harbor and have examined the characteristics of existing
water taxi systems in Southern California and Florida.
The conclusions of each of the preceding analysis sections affirmatively answer these
questions, by showing that the necessary factors and elements are/could be present to
potentially create a privately -operated seasonal Newport Harbor water taxi system.
Remaining to be confirmed are the specific elements, decisions, actions and people needed
to insure it is adequately funded, strongly marketed, professionally operated & managed.
These remaining steps will be accomplished in the review of the conclusions and
recommendations of this report and through the results of any subsequent Request for
Proposals (RFP) process and potential selection/role of a water taxi system operator, and by
actions of the City of Newport Beach and the local waterfront business community.
This section of the analysis and report variously combines these factors and elements and
their related conclusions and choices/cautions into three concepts for Newport Harbor
water taxi systems to serve as a basis for community discussion and decision -making.
These three examples represent the most typical examples of existing successful water taxi
systems found during this research and analysis effort that seem applicable to Newport
Harbor, among many alternatives which may be applicable.
As noted in this report, potential water taxi system alternatives require the same physical and
operational elements, varying by alternative type and extent, as described below.
Elements of a Newport Harbor Conceptual Water Taxi System
A. Base: A system "hub" or "base', generally central to the lower and upper bays and
capable of providing overnight docking storage and service for the vessel fleet as well
as a central reservations, scheduling and traffic dispatch center.
B. Vessels: A mix of vessel capacities and capabilities to meet ridership volumes and
cycles, cost-effective to operate, "green" to the extent possible, able to reach all docks.
C. Docks/Stops: A core infrastructure of upgraded (signage, painting, surfaces)
existing and new -in 2010 public docks, along with participating publicly -accessible
privately -controlled commercial, club, and institutional docks, and at -request private
residence docks. Dock agents would be located at the most heavily -used public docks.
D. Routes: The system could include a combination of loop routes connecting
designated docks/stops around the harbor perimeter, point-to-point routes connecting
two or more designated docks/stops and random/on-call routes to and between
docks as requested, or be based on only one or two of these route types.
123
E. Schedule/Frequency: A fixed schedule ("10:30"), frequency ("every 10 minutes"),
or on -call ("we'll be there in 10 minutes"), or a combination of all.
F. Fare: A "market rate" fare system covering each leg of a route (one-way or round
trip), based on one-time or day -pass, individual or family/group, by time/day/peak.
Three Newport Harbor Water Taxi System Concepts (of many possible alternatives)
The three NH water taxi system concepts created for discussion purposes are:
1. Basic System: a limited water taxi service and system initiated as a one -season
"trial run" to test market, facilities, vessels, operations and financial performance,
with an option to expand operations and duration of the operating agreement if
feasible and desirable.
2. Expanded System: an expansion of the Basic System, adding vessels, routes,
schedules, trip frequency, hours of operation, fees and other services as supported by
demand and plans based on initial year performance, with extended operating
agreement and other changes as appropriate.
3. On -Call -Only System: a system with vessels grouped at a central base or bases
which respond only to requests for dock pick-up and drop-off locations relayed by a
dispatcher/reservation center and from dock "agents" handling walk-up business at
high -volume docks throughout the harbor.
Basic Newport Harbor Water Taxi System Concept
The elements of this Basic System alternative are shown on the accompanying Basic Concept
Plan and represent a suggested "starter kit" combination of temporary and existing facilities
for a single -season, basic system test of an operating concept jointly developed by the City of
Newport Beach, the waterfront business community and a selected private water taxi
operator.
In this example, the fixed -base location/site, all construction and facilities rentals would be
for an interim, temporary use, with the capability of being removed from the site if the
system did not continue for a second season, or if the base is to be relocated or the Lower
Castaways site is required for a higher -priority public purpose.
Alternative basing sites could be proposed by City and/or the selected private operator, or
by a local private waterfront commercial use/marina, but would need to meet the criteria of.
centrality within the Harbor; ease of public access from major streets and parking (ideally on
north side of Harbor); operations office space/public restrooms; adequate
docks/utilities/access; capability of day/night operation.
IV_O!
Base: A temporary "test" base at the City's Lower Castaways site, developed to include:
- fleet storage/service docks ADA-capable boarding docks, utilities, lighting, signage
- parking for public, employees w/lighting, signage, Dover access / lights
synchronization
- trailer -based offices, ticketing, restrooms, food & beverage kiosk, shade structure
waiting areas
- pedestrian walkways (lighted and signed) connecting all of above areas
(Note: Castaways is only one of several possible bases which should be considered)
Vessels: A "test mix" of vessels ("green' to the extent feasible) including:
- 2 (+1 reserve) medium-capacity,18-28 passenger(bike/ stroller/ ADA-capable) vessels
- 2 (+1 reserve) small -capacity, 8-12 passenger vessels (for on -call service)
-1 large capacity 30-90 passenger vessel (for peak, group, special event use)
Docks: A combination of public docks/stops & private docks: (private suggested only)
Public Docks/Stops (regular routes) (6 total)
- Lower Castaways Base Dock (new/temp.) (parking)
- Coral Avenue Dock (Balboa Island) (existing)
- Washington Street Dock (Peninsula) (existing)
-19th Street Dock (Peninsula) (existing)
- Rhine Wharf Dock (Lido/Rhine) (new in 2010)
- Launch Ramp Dock (Back Bay) (existing) (as -requested/ on -call) (remote parking)
Private Docks (as-requested/on-call only) (potentially 15 total -this list)
- Balboa Bay Club (existing)
- Balboa Marina visitor dock (existing)
- 8 Dock & Dine Restaurant Docks (existing)
- 5 Yacht Club Visitor Docks (existing)
Routes: A combination of loop, point-to-point on fixed routes and on -call on random routes
Loop Route
- 6 Public Docks/Stops (2 vessels on staggered clockwise/counterclockwise routes
around Harbor perimeter; stops only at docks with confirmed passengers per agents)
Point -to Point Routes (examples only)
- Base to Launch Ramp Dock (remote parking) & return (1 vessel or more per agent)
- Base to 19th Street Dock (Newport Pier) & return (1 vessel or more per agent)
On -Call Routes
- Base to requested pick-up and drop-off dock locations, per call (vessels variable)
- Base to requested pick-up and drop-off mooring/anchorage locations, per call
125
Schedule: Loop on semi -fixed schedule, point-to-point & on -call as required
Fare:
Loop Routes
- Base -West & East Harbor Loops: 20 minutes each way, plus loading times
Point -to Point Routes
- Base -Launch Ramp Dock -Base: 10 minutes each way, 10 min. loading/unloading
each end
- Base-19th St -Base: 15 minutes each way, 10 min. loading/unloading each end
On -Call Routes
- No schedule, trip time based upon pick -up -drop-off distances at 4-5 knot speed
- (Fare structure to be determined by selected operator/market)
126
NH
E
a'
m
O
W/
�
�Q
Z
`mom
m
m m
a rn
c
�
m
c
V
m
8 °
NSJK
p _
_
m y
�.
0 0
i
m F
m
m
N O O
Ca
??
m
m
m
8n_
x�
dN
{`
a
Q
O U _
C) Cl)
m a _
Z
S
M
�a
U
xa.
_
U p
X
-
D
oa
O
Lw
a Z
Y r
Q
M/
9
WOO
a te¢
°o
00
Co F.J
� U
m
r
0ZO
C�
N
'
W
/
a
m
00.0
h i
*
pCD
oy
o_
UUU
rn
Comm
LLLLLL
o
OOO
m m
i
_
s
y <nN
W W
—
m
a
J JJw
a as
m
E
22
Q QQ
a
J
m
m
Xx
W WW
y m
I 1
U>
za
'i
I�
E.
S
sm
aav
Nei Gp'6�
S
s3r �me 8.w�n'
A
_o'
F?i
-
Eo
R
yR NI
XX
^�
a
aoo
Basic Concept Newport Harbor Water Taxi System
Expanded Newport Harbor Water Taxi System Concept
The elements of the Expanded System alternative are shown on the accompanying Expanded
Concept Plan and are a potential expansion of the initial Basic System vessels, docks/stops,
routes, and schedules described in the preceding section of this report, assuming that the
initial system and its operator (or another) are to continue beyond the first season of
operation.
For the purposes of comparison, the Expanded System retains the initial Lower Castaways
fixed -base location/site, changing the temporary construction and facilities rentals to a more
permanent, continuing, but short-term presence.
As with the Basic System, the capability is retained to remove the improvements to another
site if the water taxi system does not continue, if the operating agreement is revised, or if the
Lower Castaways site is required for a higher -priority public purpose.
Like the Basic System, alternative base sites could also be proposed by City and/or the
selected private operator, or by a local private waterfront commercial use/marina.
These alternate sites would also need to meet the criteria of: centrality within the Harbor;
ease of public access from major streets and parking (ideally on north side of Harbor);
operations office space/public restrooms; adequate docks/utilities/access; capability of
day/night operation.
Base: The Base at the City's Lower Castaways (or other) site would be maintained/upgraded:
- fleet storage/service docks ADA-capable boarding docks, utilities, lighting, signage
-parking for public, employees w/lighting, signage, Dover access / lights
synchronization
- trailer -based offices, ticketing, restrooms, food & beverage kiosk, shade structure
waiting areas
- other uses and equipment deemed necessary after initial year experience
- pedestrian walkways (lighted and signed) connecting all of above areas
Site improvements, docks, leased trailers and other equipment, parking, etc. of the Base
would be used for other City/public purposes during off-season, (harbor maintenance and
services, security, dredging staging, etc.) and returned to water taxi operator for use in
advance of the next season. To the extent necessary and feasible, some of these other
activities might continue on the site on an annual basis, separate from the water taxi
operation.
Vessels: An expanded mix of vessels ("green' as feasible) would be provided as needed:
- 3-4(+1 reserve) medium-capacity,18-28 passenger vessels (for loop service)(+1-2?)
128
- 3-4(+1 reserve) small -capacity, 8-12 passenger vessels (for on -call service)(+1-2?)
-1 large capacity 30-90 passenger vessel (for peak, group, special event use)(same)
Docks: Expanded public docks/stops & private docks: (private suggested only)
Public Docks/Stops (regular routes) (total -14, 8 docks added in expansion italicized)
- Lower Castaways Base Dock (expanded for added vessel storage)
- M Street Dock (Peninsula) (existing)
- Park Avenue Dock (Balboa Island) (existing)
- Coral Avenue Dock (Balboa Island) (existing)
- Sapphire Avenue. Dock (Balboa Island) (existing)
- Balboa Yacht Basin (Bayside) (existing)
- Opal Avenue. Dock (Balboa Island) (existing)
- Washington Street Dock (Peninsula) (existing)
-19th Street Dock (Peninsula) (existing)
-15th Street Dock (Peninsula) (existing) and/or Marina Park Dock (new 2012+)
- Rhine Wharf Dock (Lido/Rhine) (new in 2010)
- Central Avenue Dock (possibly new in 2011+?)
- Lido Bridge Dock (possibly new in 2011+?)
- Launch Ramp Dock (Back Bay) (existing)(as-requested/on-call)(remote parking)
Private Commercial/Yacht Club/Institutional Docks (as-requested/on-call only) (22+
total)
- Balboa Bay Club (existing)
- Balboa Marina visitor dock (existing)
- Newport Bay Marina (2011-12) (new)
- Lido Village Marina (2011-12) (nezv)
-Ardell Site Marina (2012+) (new)
- Collegiate Sailing/Rowing Center (existing);
Sea Base (existing) - Newport Aquatic Center
(existing)
- 8 Dock & Dine Restaurant Docks (existing) (plus added Dock & Dine restaurants,
number unknown.)
- 5 Yacht Club Visitor Docks (existing)
Routes: A combination of loop, point-to-point on fixed routes and on -call on random routes
Loop Route
- 14 Public Docks/Stops (2 vessels on staggered clockwise/counterclockwise routes
around Harbor perimeter; stops only at docks with confirmed passengers per agents)
Point -to Point Routes (examples only)
- Base to Launch Ramp Dock (remote parking) & return (1 vessel or more per agent)
- Base to 19th Street Dock (Newport Pier) & return (1 vessel or more per agent)
129
On -Call Routes
-Base to requested pick-up and drop-off,dock locations, per call (vessels variable)
- Base to requested pick-up and drop-off mooring/anchorage locations, per call
Schedule: Loop on semi -fixed schedule, point-to-point & on -call as required
Fare:
Loop Routes
- Base -West & East Harbor Loops: 20 minutes each way, plus loading times
Point -to Point Routes
-Base-Launch Damp Dock -Base: 10 minutes each way, 10 minute loading/unloading
each end
- Base-19th St-Base:15 minutes each way, 10 minute loading/unloading each end
On -Call Routes
- No schedule, trip time based upon pick -up -drop-off distances at 4-5 knot speed
- Fare structure determined by selected operator, based on initial year experience, and
any added services, extended hours, added/inflationary operating costs, etc.
130
�.
i
-
oao
o�
Q N
W
�
a=
f
a
0 U
y
ca
i O ._
N
O 3
l
0 O
�/�
yn
;a»
m_ \
Za's UX
cam �Q
u tea°
oar x
U � r
A
C
mZ
i 0 a
37
a
1
N
T
o
f
w
js;3!�
m
m
C y
a. m
.' • J. fl
+d
N
-
N
W
r
N
o
ee en
3°•
YY vY
¢y
gm
WO
g go
$a
¢
Q
-
f
¢HJ
a ra
--nor---
-----
2U
N OOZ
W LULU
m non
zzz
a as
WWW
0 WLL
O 00
y U)u)
W WW
a (Lfl
Q QQ
x xx
W WW
Expanded Concept Newport Harbor Water Taxi System
f
III d g'S$.a $ail
1�
131
On -Call -Only Newport Harbor Water Taxi System Concept
The elements of this On -Call -Only System conceptual alternative are shown on the On -Call-
Only Concept Plan.
They include a potential combination of temporary and existing facilities for a single -season
test of an on -call -only water taxi system operating concept jointly developed by the City of
Newport Beach, the waterfront business community and a selected private water taxi
operator.
This system includes a fleet of water taxi vessels grouped at a single central base or multiple
bases, with no set schedule or routes, responding only to requests for dock pick-up and drop-
off locations relayed by a dispatcher/reservation center and from dock "agents' handling
walk-up business at high -volume docks/service areas throughout the harbor.
The fixed -base Castaways site and all its construction and facilities rentals would be for an
interim, temporary use, with the capability of being removed from the site if the system did
not continue for a second season, or if the base is to be relocated or the Lower Castaways site
is required for a higher -priority public purpose.
Alternative basing sites could be proposed by City and/or the selected private operator, or
by a local private waterfront commercial use/ and/or vessel fleet operator.
As with the other alternatives, any water taxi base would need to meet the criteria of:
centrality within the Harbor; ease of public access from major streets and parking, operations
office space/public rest rooms; adequate docks/utilities/access; capability of day/night
operation.
Base: A temporary base at the City's Lower Castaways site, or at another site (public or
private) developed or renovated to include:
- fleet storage/service docks ADA-capable boarding docks, utilities, lighting, signage
parking for public, employees w/lighting, signage
- offices, ticketing, restrooms, food & beverage kiosk, shade structure waiting areas
- pedestrian walkways (lighted and signed) connecting all of above areas
Vessels: A mix of vessels ("green' to the extent feasible) including:
- 2 (+1 reserve) medium -capacity, 18-28 passenger(bike/ stroller/ ADA-capable) vessels
- 2 (+1 reserve) small -capacity, 8-12 passenger vessels
-1 large capacity 30-90 passenger vessel (for peak, group, special event use)
Docks: public docks/stops & private docks, with a minimum coverage including:
Public Docks/Stops (regular routes) (6 total)
- Lower Castaways Base Dock (new/temp.) (parking)
- Coral Avenue Dock (Balboa Island) (existing)
132
- Washington Street Dock (Peninsula) (existing)
-19tII Street Dock (Peninsula) (existing)
- Rhine Wharf Dock (Lido/Rhine) (new in 2010)
- Launch Ramp Dock (Back Bay) (existing) (as -requested/ on -call) (remote parking
Private Docks (as-requested/on-call only) (potentially 15 total+residential)
- Balboa Bay Club (existing)
- Balboa Marina visitor dock (existing)
- 8 Dock & Dine Restaurant Docks (existing)
- 5 Yacht Club Visitor Docks (existing)
- Residential docks at owner request (existing)
Routes: No specific routes -on -call random routes covering at least the following:
- 6 Public Docks/Stops around Harbor perimeter w/ confirmed passengers per agents
- Base to Launch Ramp Dock (remote parking) & return on request
- Base to 191h Street Dock (Newport Pier) & return on request
- Base to sequential or single pick-up, drop-off dock locations, on request
- Base to sequential or single pick-up, drop-off mooring/anchorage locations, on
request
Schedule: unscheduled, on -call as required during operating hours
Fare:
- No schedule, trip time based upon pick -up -drop-off distances at 4-5 knot speed
- Fare structure to be determined by selected operator/market
133
j
UV V
7=Ndiddwd u6-N.�
O-
�
e
�
R
�
R
;
��iRR
9y
u
a
-
8m
On -Call -Only Concept Newport Harbor Water Taxi System
134