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July 2, 1S,86
Planning Department
City of Newport Beach
3300 Newport Blvd. �'
Newport Beach, CA 92 7
r,. RE: Signage Progra or Westciiff Piax pping Center, Newport Beach
To Whom it May Ccncern:
Please accept this letter as authorization to receive application material
for the proposed signage program for this shopping center from John
Howenstine, lNc. Mr. Howenstine°s agent has permission to represent
Irvine Retail Properties Company on this submittal and to respond to City
concerns on our behalf. Should additional information be required, please
don't hesitate to contact me directly at 720-2271.
Thank you.
Sincerely,
David . P. Newsome
Development Manager
DPN (sg .
cc: Jbp..Nowenstlne
`TICOR..TITLE INSURANCE COMPANY OF CALIFORNIA
: ny
` £X SCHEDULE C
-LAND TO IN THIS POLICY IS SITUATED IN THE COUNTY OF ORANGE,
OF CALIFORNIA, AND. IS DES'CRiF3ED AS FOLLOWS
i DEL, A.
TS 1 THROUGH 17 INCLUSIVE OF TRACT NO. 4824, IN THE CITY OF NEWPORT REACH,
NTY OF ORANGE, STATE OF CALIFORNIA, AS PER MAP RECORDED IN BOOK 173 PAG9 28
lPJSCEL 4ANEOUS MAPS IN THE OFFICE OF THE COUNTY',, RECORDER OF SAID COUNTY
�CCPT THEREFROM THAT PORTION LYING WITH THAT CERTAIN LOT LINE ADJUSTMENT
M.L.L.A 03-1 RECORDED JANUARY 6, 1984 AS DOCUMENT NO. 84-007812, OFFICIAL.
pORDrS OF. SA;A COUNTY.
i PORTION OF SAID LAND IS INCLUD,D WITHIN PARCEL: i OF A PARCEL NAP AS FILED IN
40X 46 PAGE 43 OF PARCEL MAPS OF SAID COUNTY.
,ARCEL 8:
ARCELS 1 AND 2 LYING WITHIN THAT CERTAIN LOT LINE ADJUSTMENT N.B.L.L.A. 83-1
ECORDED JANUARY 6, 1984 AS DOCUMENT NO. 84-007812, OFFICIAL RECORDS, OF
iRANGE COUNTY, CALIFORNIA.
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ROLL., CAULINDEX
FT;JI
I. Th ct: t. . "i.nAl. Mill) of Tract. No. 122011fii117r;�an-
tial.ly confr fo the approved '^nntar.firs, map and
With all change, ermitted and all rrrfiairements
:imposed as condition its acceptiancn,
CONDITION:
1. That all remai.ninrr conditions of ar;l, 1 of
Tentative Map of Tract No. 12209
F xce on J)ermi t Eire. 24 (Di>russion)
I Lem No. 3
Exception
Reque^t to peniit the installation of foijy si�ci<,lty
wall signs; in addition to the existing will itlentifi-
Permit
cation signs for Hughes Market, located I.ri i'lle went-
No. 24
Cliff Plaza Shopping Center in the C-0-Ei Di%trict.
LOCATION: Parcel 1 of Parcel I -lap 46-43 (rnrub-
droved
division No. 358) , loc3t:.sd at 1150
irvi.ne Avenue, on the 8013theant;rr•rl.y side
of Irvine Avenue, between wort:cliff
Drive and Marin<sr, Drive, i.n thh West -
cliff Plaza Shopping Center..
'LONE: C-0-H
APPLICANT: John EEowenstine, Inc., Costa Mnsyai
OWNER: The Irvine Company, Newport Beach
These being no one.. desiring to appear and be- heard,
Motion
x
motion was made to approve Exception Permit No. 24,
All Ayes
subject to the findings and conditions in Exhibit "A". s
Otion voted on, MOTION CARRIED.
FINDINGS:
1. That the proposed signs will be compatible with
surrounding land uses.
2. That the proposed signs will not have any signifi-
cant environmental impact.
-4-
ROLL CALL
3. The proposed Pic?nage and graphics arty connistent
INDEX
with the character, and design ct t.�ae pashion
Islanr3 Shopping Center.
4. That thi- proposed signs are intended t.r, be tempo..
nary in nature.
5. That the granting of this exception js•rmit will.
not be contrary to the purpose of Charter 20.06 of
the Municipal Code, and will not be materially
detrimental to the health, safety, comfort or
general welfare of persons residing fn the neigh-
borhood, or detrimental or injurious to property
or improvements in the nei.ghborhool, or to the
general welfare of the City.
CONDITIONS:
1. That deve.lorment shall be in substantial cr,nfor-
mance with the approved plot plan and �-Ilevatlon.
2. That the applicant: shall obtain building permits
for the proposed signs prior to their installa-
tion.
3. That the proposed signs shall be removed within 24
monthsa of the date of installation or within 30
days after the completion of the Prorned parking
structure, whichever date comes fi.rsst, unless an
extension is approved by the Modifications Commit-
tee.
4. That the signs shall comply with Standard Drawing
1lU-L and shall be subject to =he further review
and approval of the City Traffic
Item No. 4
Request subdivide the subject property into two
parcels of lanc�i``L fngle- family res;idential develop-
R83h
ment and eliminate int roperty lines where one
].cat and portions of two other • presently exist.
1proved
The proposal also includes an exception"'_ n Subdi.vi-
sion Code so as to allow the creation of parce ch
are less than 5,000 square feet in area and loss than
50.feet in width.
CITY OF NEWPORT BEACH
TO: Planning Commission
FRO": Planning Department
SUBJECT: Erce.tion Permit No. 24 (Discussion)
Request to permit the installation of four :spct(.'10lt7
wall signs in addition to the existing wall identifi-
cation signs for Hughes Market, located in the West
cliff Plaza Shopping Center in the C-0-11 District:.
LOCATION: Parcel 1 of Parcel Map 46-43 (Restibdi.vi.sirjn 'to. 358)
located at 1.150 Irvine Avenue, on t:he tiout,heasterly
side of Irvine Avenue, between Wentcl.iff brive and
Mariners Drive, in the Westrli.ff Pln<<� Shopping Center..
ZONE: C-0-H
APPLICANT: John Howcnstine, Inc., Costa Mesa
OWNER: The Irvine Company, Newport Beach
Application
This i:; a request to permit the installation of four sgecial.ty wall
signs in addition to two wall identification signs for Hughes. Market,
located in the west:cli.ff Plaza Shopping Center, thus resulting in a
total of six wall signs on the building. An exception permit is
required .inasmuch as Section 20.06.070 L, of the Municipal. Code limits
the number of wall signs on a building to a maximum of three. Excep-
tion permit procedures are set forth in Section 20.06.090 of the
Newport Beach Municipal Code.
Environmental Sianif.icance
The Proposed 'Agns have been reviewed and it has been deterrsined that
they are categorically exempt from the requirements of the California
Environmental Quality Act under Class 11 (Accessory Structures).
Conformance with the General Plan
The Land Use Element of the General Plain designates the .site for
"Retail and Serv;ce Commercial" uses. The General Plan does not
address the use of signs in such areas; therefore, no conflict Appears
to exist.
TO: Manning Commission -2.
past. of Westcliff Plaza, across Rutland Road are residential uses; tp
the south, across Westcliff Drive, and to the west, across Irvinrs
Avenue, is a mixture of office, retail, and other commercial Unur;.
Analysis
The applicant proposes to install four specialty wall signs In addi-
tion to two wall identification signs on the tiugher, Market in the
Wastcliff Plaza Shopping Center.. The new specialty wall rsiritrr w1.l.I,
replace similar existing signs in conjunction with the general refur-
bishing of the shopping center. The specialty signs will. be locatect
on the southerly frontage of the Market. Each of the specialty signs
will be 20 inches by 10 feet with an area of. 16.67 sq.ft. 'thus, tho
total area of the four signs will, be 67± sq.ft. As shown on the,
attached elevation, the area of the Hughes Market identification sign
will be 55± sq.ft. Thug, the total area of wall, signs on the MarY.e t'rs
nouther.ly frontage °A11. be 1.22± sq.ft. Under Section 20.06.070 B of
the Municipal Code, tho total area of wall signs on any frontnqc, Shall
be no more than 200 nq. f. t . Thus the total area of signrr on this
frontage in que tion will be below the maximum area. permitted. A
total of siv signs will be located on the building, inasmuch rrs; a. 55±
sq.ft. Hughes Market .identification sign exists on tho wnsterl.y facade -
of the facility fLci.ng Irvine Avenue.
Applicant's Statement of Support
In accordance with Section 20.06.090 A of the tiewport Beach Municipal
Code, in order to grant an exception permit, the Planning Coirtmission
must find that the granting of such permit is necessary to protect a
substantial property right, will not be contrary to the purpose of
this chapter as herein set forth, and will not be materially detri-
mental to the health, safety, comfort or general welfare of persons
residing in the neighborhood, or detrimental or injurious to property
or improvements in the neighborhood, or to the general welfare of the
City.
In response to the .above requirements, the applicant has submitted the
following statements in support of his application:
1. Why will the proposal not be contrary to the purpose of the
sign ordinance? "Our proposal provides tasteful identifica-
tion and is within the square footage allowed."
2. What .exceptional or extraordinary circumstances are in-
volved? "The Code requires one large sign for commercial
identification, when four (A) smaller, more tasteful signs
within the square footage allowed would lie more aeathetical-
ly appealing."
3. Why is an exception permit necessary to protect a substan-
tial property right? "That the Code does not permit signing
that obviously contributes to the overall appearance of the
shopping center."
r -
nlan?°!!"sg Curmmission -3..
4. Why will the proposal not be detrimental to the neighbor -
good? "Our proposal will not be detrimental to the neigh_
borhood because it will provide a more visually appealing
center for all concerned."
8 ecif.ic Findings and Recommendation
It is staff's opinion that the proposed sign exception to allow more
than three wall signs is a reasonable request inasmu h as the total.
area of the four small. specialty signs and the identification sign on
the southerly facade of the building is smaller than the area which
would be permitted for one large sign. Tn addition, the proposed
signs will. be replacing existing specialty signs. The new signs are
well designed and will be an aesthetic improvement over previous
conditions on the site.
Staff recommends the api. royal of Exception Permit No. 24 ,end nuggents
that the Planning Commission take_ such action :3ul)jcct t<, f:he fin�iingu
and conditions of approval set forth in Exhibit: "A".
PLAM."I:NG DEPARTMENT
JAMES D. NEWICKER, Director
By
Sandra L. Genis
Associate Planner
SLG:la
EP
Attachments: Exhibit "A"
Vicinity Map
Plot Plan and Elevations
TO.. Plan*ng Commission -4.
EXHIBIT "A"
FINDINGS AND CONDITIONS OF APPROVAL. FOR
EXCEPTION PERMIT NO. 22
rIIDINGS:
1. That the proposed signs will be compatible with
surrounding land urses.
2. That the proposed signs will not have :any signifi-
cant environmental impact.
3. The proposed signage and graphics are cons istr•nt;
with the character and design of the :?eJt-cllff
Shopping Center.
4. That the number of signs on the Hughes Market will
not be incrf!ased above the pr.ev.iourl^/ existing
number of i<;nn on the ;Market_.
5. That the total. square footage of >Jrjrjg cm the
southerly front:agp of the Hughes Markwe iss
bn.low the maiimun pern.itted.
6. That the granting of this exception permit .ril.1
not be contrary to the purpose of Chapt,tr 20,06 of,
the Municipal Code, and will not be matertni.ly
detrimental to the health, safety, comfort or
general welfare of persons residing in the neigh-
borhood, or detrimental or injurious to propf!rty
or improvements in the neighborhood, or to the
general welfare of the City.
r'r)"nTmTnuc.
I. That development shall be in substantial confor-
mance with the approved plot plan and elevation.
2. That the applicant shall obtain building perr.its
for the proposed signs prior to their installa-
tion.
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D15TRICTI
NG MAP
NEWPORT
BEACH - CALIFORNIA /
13S+Ci/1TtAL
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SINGIE TAutLY RESIOEtRTIAI
C-2 GtNERAJ. :fNtliF3tC1AL
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RE50EMT[AL
C-0 LUTEL CCMU • 69At.T pEJWIIIAL>
g-AAGRICULTURAL
ZY'D lw'vtE FAMILY RMIDEN1TIAL
w-I-A 0WROLLED WhILFaC OM0AULTIPLE
RESPOtTIAI
IMTCPMEDIATE
- t/ANJ�ACT{.RWD
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DATE Me. as. MAt
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FEXM /7- i✓o. a Al
CITY OF NEWPOPT BEACH
PLAIINING DEPARTM'T'
PLAU RWrIEW PEQUEST
X ADVAHrE PLANNING DIVISION
Y~PUBLIC WORF.S DEPARTMENT
X T!~APFIC EUGINEER
rI TRX' DEPARTMENT
X PLAN REVIEW DIVISIONl
NP7' RKS & RECREATION
�W)LICF. DEPARTMENT
~MARTNE SA7ETY
—GRAD114r,
APPLICATIOI4 OF: John Howenstine, Inc.
FOR: Exception Permit- No. 24
Date Se2tember 4, 1986
k PLANS ATTACHED (PLEASE RETURN)
PLANS OId FILE, IN PLANDiING DEPT.
REQUEST TO: Permit the installation of four specialty wall signs in addition►
to the existing wall identification sign for Hughes Market, located in thr
Westcliff Plaza Shopping Center.
LOCATION: 1150 Irvine Avonur
REPORT REQUESTED BY: September. 9, 1986
C01414ISSION PSWIEW:
COMMENTS:
September 18, 1986
Signature Date
X—PUBLIC WORKS DEPARTMENT
X-TRAFFIC ENGINEER
_~FIRE: DEPARTMENT
PLAN Rin'I •irt DIVISION
PARKS & RECREATION
^POLICE, DEPARTMENT
—POLICE
SAFETY
_GTWINI,
APPLICATION OF: John Howenstine, Inc.
FOR: Exception Permit No. 24
X PLANS A77ACHED (PLEASE RETURN)
__ PLANS ON FILLS 1N PLANNING DEPT.
REQUEST TO. Permit the installation of four specialty wall .signs in addit;i,nr,
to the existing wall identification sign for Hughes Market, locates] in t11c
Westcliff Plaza Shopping Center.
LOCATION: 1150 Irvine Avenue
REPORT REQ1JF, T}.D Elf. Sei3tember 9, 1986
A
COMMISSION RY.VTEW: Seutember 18, 1986
COWI-ENTS :
Signature,4�t���'�'n'"y'q' ��— Date
X ADVANCE PTJWItiING DIVISION
X PUBLIC WORKS DEPARTMENT
X—TRAFFIC ENGTIMER
FIRE DEPARTMIENT
X PLAN REVIEW DIVISION
—PARKS & RECPY-ATION
TPO,' ICE DEPAP.TMENT
MARINE SAFETY
—GRADING
APPLICATION OF: John Howenstine, Inc.
FOR: Exception Permit No. 14
Bate Se .tn:Lf er 4, 198F
X PLAINS ATTACiil:rj (P.I.r't1SF, RrZ'UR�I)
` PL.WtS ON FILE Ill PLANNING DPPT.
REQUEST TO: Permit the installation of four specialty wall. :slgnn, in addition
to the existing wall identification sign for. Hughes Market,, l0C,-�,jted in the
Westcli£f Plaza Shopping Center.
'LOCATION: 1150 Irvine Avenue
REPORT REQUESTED BY: Sci,tember 9, 1
COMMISSION REVIEW: .13e nt7her 18, 19'36
COMMENTS:
X PUTILIC WORKS DEPARTMENT
X—TRAFrIC ENGINEER
FIRE DEPARTMENT
X PLAN' AE-VIE—W DIVISION.
—PAKIKS & RECREATION
—POT,ICE DEPARTMrNT
~MARINE SAFETY
—GRADING
APPLICATION OF: John Howenstine, Inc.
FOR: Exception Permit No. 24
X PLANS ATTACHED (PLEASE RETURN)
— PL.A14S ON FILL' TN PLA L ING DEPT.
REQUEST TO: Permit the installatiOTL Of four specialty WaIl taitins in addition
to the existing wall. identification sign for. Huc1)0!3 M,'3r_V(-t., located in the
WAstcliff Plain Shopping Center.
'L01,''ATION: 13.50 Irvino Avenue
REPORT REQUESTED BY: September 9, 1986
C0,1-1MISSION REVIEW: Septemh;er 18, 1986
CO,' ,ENTS: 1_ )C2 nti•c 1 !r ,-,
CITY OF 'tr .3P-_OR`I` BEACH
PLAI3`.It, i DEE AMMEINT
PLAN P,L"`•,"i -W REQUEST
., Date September 4, 1986
X ADVANCE PLARNMG DIVISION
X�PUBLIC WORKS DEPARTMENT X PLthNS ATTACHED (I)LEASE R TUP 0 l
X_TRAFFIC E-1-IGINEER
FIRE DEPARTMENT _ PLANS 'ON! FILE 7,11 PLANMIY G DEP—J .
X_PT,F:2J REVIEW DIVISION
PARKS & RECREATION
—POLICE DEPARTMENT
MARINE SAFETY
—GRADING
APPLICATION OF: John Howenstine, Inc.
FOR: Exception Permit No. 24
REQUEST TO: Permit the installation of four specialty wall sign, in addition
to the existing wall identification sign for Hughes Market, prated in the
Westcliff Plaza Shopping Center.
LOCATION: 1150 Irvine Avenue
REPORT RE .VESTED BY: September 9, 1985
C%VIISSION REVIEW: Septemt)er 18, 1986
COMMENTS: �Fai��s�t"rer^J'�f�a�,i'•!( ,y1a(n! 1',��r1� �/r i"e4:.�tskT��dN- �I'ii�r[� .FY�•7l? �w f.*tYla.tL .
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E.. WESTCLIFF
'�AV PLAZA
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NEWPORT BEACH, CA
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EXISTING SITE PLA1 .,:�,
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IRVINE RETAIL
PRCIPERTIE9 CO.
6b0 hfLW- P RT CENTER bK
NEWPORT BEACH, CA
OW 720-2277
EXISTING SITE
PLAN
Date.
23 APRIL '66
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