HomeMy WebLinkAbout(2024, 05/14) - D-1 - AmendedD-1
MEDIA RELATIONS
Purpose
A continuing responsibility of the City of Newport Beach is to provide timely, accurate
and factual information to residents, businesses and visitors. To meet that responsibility,
the City must work in partnership with the news media. To ensure that the City
communicates effectively with media representatives, the following procedures shall be
followed and adhered to by all City employees, consultants, and members of boards,
commissions, and committees.
A. Print and Broadcast Media Spokespersons
1. Designated Spokespersons
The City Manager, City Attorney, Assistant City Manager, Assistant City Attorney,
Department Directors, Public Information Manager, Fire or Police Public
Information Officers, designated departmental representatives (such as on -duty
Watch Commander), or City Manager designee, may handle routine requests from
the media that are within their area of expertise. Except to the extent authorized by
Council Policy or law, no other persons may disseminate official information on
behalf of the City, and should refer the reporter to the Department Director, Public
Information Office or designated department representative.
2. Potential Controversial Issues
The City Manager, City Attorney, Assistant City Manager, Assistant City Attorney,
and Department Directors may address questions from the media on sensitive issues
relating to their area of expertise, including topics that may affect City policy
and/or matters that may ultimately result in Council action.
B. Release of Information
1. Approval
News releases shall be prepared and routed to the Public Information Office
for review before they are released to the media. The City Manager or
Assistant City Manager will have final approval on all news releases except
announcements regarding special events and routine activities.
Exception. Fire and Police responses to emergencies in the community may
be reported directly to the media by a designated department spokesperson
with the approval of the Fire or Police Chief or their designee.
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Investigations and routine community relations activities may also be
reported directly to the media by the designated Fire or Police Department
spokespersons. All news releases should also be copied to the City Manager
and the City's Public Information Office.
2. Format
All City representatives shall use standard City of Newport Beach news
release stationery and follow City news release format and writing style to
distribute information to the media. Electronic distribution of news releases
shall utilize City email addresses, and where applicable, City Digital
Communication Platforms as defined in City Council Policy D-5. News
releases shall include the name of and contact information for the
designated spokesperson to contact for additional information. Personal
stationery, personal email addresses, and personal Digital Communication
Platforms shall not be utilized for the dissemination of official news
releases.
3. City Council Notification
All news releases shall be distributed to the Mayor and members of the City
Council prior to release to the media if practical, or immediately thereafter.
4. Staff Notification
All information - written or spoken - released to the media by a member of
the City staff will be immediately communicated via e-mail to the City
Manager, appropriate Department Head and Public Information Office.
The e-mail should contain a brief synopsis of the information
communicated, the name and phone number of the person interviewed, the
reporter's name, the name of the media outlet, and when the story is
expected to appear.
5. Release of Reports
Reports prepared by City staff for submission to the City Council shall be
made available to the media or the general public at the same time as the
agenda packets are delivered to the City Council.
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6. Confidential Information
News Releases shall not contain information, which is confidential
pursuant to provisions of state or federal statutory or decisional law, or
which has been received by the City pursuant to a representation of
confidentiality. Documents or information exempt from disclosure
pursuant to provisions of the California Public Records Act shall not be
contained in any news release without City Attorney approval. No City
representative will release public information contrary to the provisions of
the California Public Records Act, the Brown Act, the California Penal
Code, cases interpreting those statutes, or City of Newport Beach policy.
Any questions related to Public Records Act requests should be directed to
the City Clerk's Office and the City Attorney's Office.
C. Guidelines
1. Litigation, Personnel, Election Issues
Due to legal and privacy concerns, any request for information related to
litigation, personnel or election issues must be handled by the appropriate
department. This information includes: private employee information,
employee disciplinary actions, matters considered in closed sessions of City
Council, certain law enforcement records, certain Fire and EMS records,
matters related to internal and external security, privileged communication
records and work products of the City Attorney or special legal counsel,
draft correspondence or documents, and records pertaining to litigation
where the City is a party.
• Media inquiries regarding pending or ongoing litigation should be
referred to the City Attorney's Office.
• Questions regarding personnel issues or matters should be referred to
the Human Resources Department.
• Any inquiries regarding election or campaign issues should be referred
to the City Clerk's Office.
In all cases, especially if there is any question as to which department
should respond to the inquiry, the department should notify the City
Manager and the Public Information Office about the inquiry.
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2. Personal Points of View
City employees and consultants and members of boards, committees and
commissions (BCC) have a right to their personal points of view and the
freedom to express their opinions. Any City employee, consultant or BCC
member that identifies themselves as an employee, consultant or BCC
member of the City of Newport Beach must indicate that said opinions do
not represent those of the City, but are the City employee's, consultant's, or
BCC member's personal opinions (i.e., views expressed are my own). In
addition, media contact made as a private citizen may not be communicated
or prepared on City time, stationery, equipment or in any way at City
expense.
3. General or Routine Media Requests (events, meetings, etc.)
Routine media requests may be handled by any employee if the information
provided is of a factual, incidental or inconsequential nature such as
confirming a meeting time or providing scheduling, location or other
routine information about a City event or activity.
4. City -initiated Media Contacts/Information Distribution
Proactive media contacts should be made by the Public Information
Manager (or the City Manager's designee) or the Police and Fire Public
Information Officers. This includes issuing news releases and media
advisories and making proactive, personal contact with news reporters or
editors requesting coverage. All staff, including the designated
spokespersons identified in Section A-1 of this policy, must work through
the Public Information Office or the Police and Fire Public Information
Officers in initiating media contact.
5. Errors in Reporting
Reporting errors should be brought to the attention of the Public
Information Office. The Public Information Manager, in conjunction with
the City Manager or the appropriate Department Head, will determine if
the reporter should be contacted about the error.
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6. Crisis or Emergency Issues
During a crisis or an emergency as defined in Newport Beach Municipal
Code Section 2.20.020, or any successor section, all media relations will
follow the guidelines specified in the City's emergency operations plan.
[Attachment - Exhibit A]
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History
Adopted G-3-11-23-1992
Amended G-3
-1-24-1994 (changed to D-1)
Amended D-1-
2-26-1996
Amended D-1
- 4-23-2002
Amended D-1
-10-14-2008
Amended D-1-
8-8-2017
Amended D-1
5-14-2024
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