HomeMy WebLinkAbout13 - Revocable License Agreement with Heritage Wellness Collective for Temporary Use of City Property for the Corona del Mar Farmers' Market - PowerPointCORONA DEL MAR
FARMERS'MARKET
City Council
April 15, 2025
I,
CITY OF
NEWPORT BEACH
MARKET AGREEMENT HISTORY
1996
1-Year Encroachment
Agreement approved by City
Council
•Extended for 1-year in 1997 and 1998
I,
CITY OF
NEWPORT BEACH
2009
5-Year License Agreement
approved by City Council
Encroachment Agreement
amended by City Council
•Ten 1-year extensions, through 2009
1999
5-Year License Agreement
approved by City Council
•5-year extension to 2024
•Waiver of City Council Policy F-7
2014
Council Policy F-7
Governs use of City property by
private parties.
• Requires open bid process
• Collect fair market value rent
• Can be for nonprofit use with
considerable public support
Purchasing Process
Formal procurement process.
• Online portal — PlanetBids
• Submittals are independently
scored by staff panel
• Interview of highest scoring
proposals
I,
CITY OF
NEWPORT BEACH
REQUEST FOR PROPOSALS (RFP 2025-14)
PROCESS & TIMELINE
®
AI
1P
'y`
August
September 9,
September
p
September
October-
November
ember
December
January-
April15,
26, 2024
2024
17-20, 2024
30, 2024
2024
2024
March
2025
2025
Published on
Mandatory
Question &
Proposals
Evaluation of
Interviews
Preparation
Results of
PlanetBids
Pre -Bid
Answer
due to City
eight
with top five
of
RFP to be
Emailed
Meeting at
process via
proposals
agreement
presented to
directly to list
site
PlanetBids
City Council
of over 150
market
operators in
Southern CA
I,
CITY OF
NEWPORT BEACH
Family -friendly programming
Community Focused Market
Special holiday events
Engage schools and local business community
NMusic
from local performers and school bands
O
N
n
H
ry
Organic produce from certified farmers
Ca
MR
High -Quality Vendors
Prepared foods
Local artisans
O
CL
O
A
O
Safe street and driveway closures
4
Comprehensive Planning
Information tent
°
Restrooms, trash and recycling plan
1
07
Signage plan
N
ry
O
N
Q
Marketing plan with social media presence
°
U
Operating/Management
Licensing and certifications
Cn
Adherence to regulations
PROPOSALS & SCORING
Proposer or
Heritage Wellness Collective NINA
Farm & Craft Market
Orange County Farm Bureau
McGlynn Events
Corona del Mar Certified Farmers Market
B2G Consulting (not interviewed)
Supporting Arms (not interviewed)
California Curated (not interviewed)
I,
CITY OF
NEWPORT BEACH
2,435 2
2,260
2,085
2,080
2,025
1,940
1,485
3
4
5
6
7
8
7
HERITAGE WELLNESS COLLECTIVE
• 15 years' experience in Orange, Riverside, Los Angeles, and
San Bernardino counties
• Full-time staff to handle market operations, community
outreach, and manage and engage vendors
• Proposal for the CdM farmers' market:
• Curate market based on local interests
• Community engagement and events
• Increased presence on social media
• Letters of support
I,
CITY OF
NEWPORT BEACH
COMMUNITY CONCERNS - WHAT WE'VE HEARD
• Do not want a swap meet
• Not a swap meet
• Do not want food trucks
• No food trucks proposed
• Retain existing vendors
• Working to retain current
producers and farmers
• Help current vendors obtain
organic designation
• Parking impacts
• No changes to parking
I,
CITY OF
NEWPORT BEACH
9
Thank you!
I,
CITY OF
NEWPORT BEACH
Seimone Jurjis
Assistant City Manager
949-644-3200
Lauren Wooding Whitlinger
Real Property Administrator
949-644-3236
SITE PLAN
Community &
Activation park
1p
if
1'endor Parking
K61
I,
CITY OF
NEWPORT BEACH
■ Prepare-d Foods
Pre --Packaged/ Non-Coohing Vendors
■ Certified Farm
. Storage Container
> Ingress
44 Egress
Fire Hydrants
Trash cans
Barricades
Fire Extinguisher
ET[]PTgerLC'y Vehicle Access
d 1�
-- +
i ■o■■
Bayside Dr Emergency Vehicle Access
Signage
paids Craft
Area
Seating
Entertainment
4 Street Closure Signage
Block access with vehicle
❑ ❑ L ❑ 1.� ❑ �
„4�"l
■ M 10 x 10 Hot Food Vendors
■Y■ 10 x 10 lion -Hot Food Vendors
TDx2}I
■ Certified Farm
4 1Ox 0 1-0x1D
11
■
• Established in 1996
• Located in municipal lots at Bayside Drive and Marguerite
Avenue and Larkspur Street
• Weekly Saturday market, 9am to 1 pm
• Certified farmers' market
• No food items for on -site consumption
• No more than 40 vendors
1, • Current agreement expires June 30, 2025
CITY OF
NEWPORT BEACH
• 40% - Qualifications and Experience of the Firm
• 25% - Qualifications and Experience of Key Personnel and Staffing
• 30% - Method of Approach / Project Approach
• 5% - Pricing for Participating Vendors
I,
CITY OF
NEWPORT BEACH
• Year round, family activities
• Keep existing vendors
• Certified producers/farmers, organic products
• More vendors, more variety of items
• Local vendors and businesses
• Community engagement
• Build market responsive to community needs and wants
• Focus on walkability of market, market layout and booth
presentation, improved customer experience
I,
CITY OF
NEWPORT BEACH