HomeMy WebLinkAbout14 - Annual Review of Visit Newport Beach Audited Financial Statements and Expenditure ReportQ �EwPpRT
CITY OF
s NEWPORT BEACH
`q44:09 City Council Staff Report
October 14, 2025
Agenda Item No. 14
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Jason AI -Imam, Finance Director/Treasurer - 949-644-3126,
jalimam@newportbeachca.gov
PREPARED BY: Jason AI -Imam, Finance Director/Treasurer
TITLE: Annual Review of Visit Newport Beach Audited Financial Statements
and Expenditure Report
ABSTRACT:
In accordance with reporting requirements of the City of Newport Beach's agreement with
Visit Newport Beach, Inc. (VNB), entered into on January 1, 2025, VNB's audited financial
statements, and compliance expenditure report for the fiscal year ending June 30, 2025,
are attached for the City Council's review. Due to the significant fees paid to
Newport Beach & Company by VNB for services, Newport Beach & Company's audited
financial statements are also included for the City Council's review.
RECOMMENDATIONS:
a) Determine this action is exempt from the California Environmental Quality Act
(CEQA) pursuant to Sections 15060(c)(2) and 15060(c)(3) of the CEQA Guidelines
because this action will not result in a physical change to the environment, directly or
indirectly; and
b) Receive and file.
DISCUSSION:
On January 1, 2025, the City entered into a new agreement with VNB to provide
destination marketing services, following the expiration of the previous agreement on
December 31, 2024. A key component of the new agreement is focused on ensuring
transparency when it comes to the use of public funds. To help streamline reporting and
increase transparency, VNB agreed to restructure its organization by consolidating
Visit Newport Beach, Inc. and Newport Beach & Company into one company. As such,
Newport Beach & Company formally dissolved on June 30, 2025 with all business
operations ceasing and all assets and liabilities transferred to VNB. VNB will continue the
operational activity of the consolidated organization. The audited financial statements
attached reflect the activity and transactions related to the dissolution.
Similar to the previous agreement, the new agreement requires VNB to submit audited
financial statements to the City by September 30 of each year for its most recently ended
fiscal year, including any management letter associated with those audited financial
statements.
14-1
Annual Review of Visit Newport Beach
Audited Financial Statements and Expenditure Report
October 14, 2025
Page 2
VNB submitted audited financial statements for the fiscal year ending June 30, 2025 to
the City on September 25, 2025. The audited financial statements are attached for the
City Council's review.
The new agreement still requires VNB to submit an expenditure report to the City by
September 30 of each year. The expenditure report must be certified by VNB and a
Certified Public Accountant to the effect that the funds received pursuant to the
Agreement were expended in accordance with the agreement in the previous fiscal year
for authorized purposes. This report must include reasonable detail in support of the
certification, including expenditures or contributions to special events and not -for -profit
organizations in Newport Beach. VNB submitted the expenditure report for the fiscal year
ending June 30, 2025 to the City on September 25, 2025. According to the report, VNB
paid $2,117,563 to Newport Beach & Company for marketing and promotion services
prior to its dissolution. Therefore, Newport Beach & Company's financial statements are
also included for City Council review.
The audited financial statements and expenditure report for the fiscal year ending
June 30, 2025 were reviewed by the independent audit firm Crowe LLP. The independent
auditor's report can be found within the audited financial statements for VNB and
Newport Beach & Company for the fiscal year ending June 30, 2025, which reflects an
unmodified or "clean" audit opinion, meaning that the financial statements are presented
fairly, in all material respects, and in conformity with generally accepted accounting
principles. The audit reports reflect no audit findings or internal control recommendations.
Therefore, a management letter was not issued in connection with the audit. The firm's
review of the required expenditure report indicates that VNB's assertion that it complied
with the applicable provisions of the agreement with the City is fairly stated in all material
respects.
FISCAL IMPACT:
Under the previous agreement, VNB received 18% of the City's gross Transient
Occupancy Tax (TOT) revenue from both commercial (hotel) and residential (short-term
lodging) activity through December 31, 2024. Beginning January 1, 2025, the new
agreement increased VNB's share to 23% of hotel TOT while eliminating its share of
residential TOT.
For the fiscal year ending June 30, 2025, the City collected $40.9 million in TOT revenue
from commercial and residential activity. Of this amount, the City paid $7.7 million to VNB
in FY 2024/25 to fund destination marketing services and activities.
ENVIRONMENTAL REVIEW:
Staff recommends the City Council find this action is not subject to the California
Environmental Quality Act (CEQA) pursuant to Sections 15060(c)(2) (the activity will not
result in a direct or reasonably foreseeable indirect physical change in the environment)
and 15060(c)(3) (the activity is not a project as defined in Section 15378) of the CEQA
Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no
potential for resulting in physical change to the environment, directly or indirectly.
14-2
Annual Review of Visit Newport Beach
Audited Financial Statements and Expenditure Report
October 14, 2025
Page 3
NOTICING:
The agenda item has been noticed according to the Brown Act (72 hours in advance of
the meeting at which the City Council considers the item).
ATTACHMENTS:
Attachment A — Visit Newport Beach Audited Financial Statements for the Year Ended
June 30, 2025
Attachment B — Newport Beach and Company Audited Financial Statements for the Year
Ended June 30, 2025
Attachment C — Visit Newport Beach Expenditure Compliance Report for the Year Ended
June 30, 2025
14-3
ATTACHMENT A
VISIT NEWPORT BEACH INC.
(A Non -Profit Organization)
FINANCIAL STATEMENTS
June 30, 2025 and 2024
14-4
VISIT NEWPORT BEACH INC.
(A Non -Profit Organization)
FINANCIAL STATEMENTS
June 30, 2025 and 2024
CONTENTS
INDEPENDENT AUDITOR'S REPORT.................................................................................................... 1
FINANCIAL STATEMENTS
STATEMENTS OF FINANCIAL POSITION....................................................................................... 3
STATEMENTS OF ACTIVITIES......................................................................................................... 4
STATEMENTS OF CASH FLOWS..................................................................................................... 5
NOTES TO FINANCIAL STATEMENTS............................................................................................ 6
14-5
Crowe
INDEPENDENT AUDITOR'S REPORT
To the Board of Directors of
Visit Newport Beach Inc.
Newport Beach, California
Opinion
Crowe LLP
Independent Member Crowe Global
We have audited the accompanying financial statements of Visit Newport Beach Inc., which comprise the
statements of financial position as of June 30, 2025 and 2024, and the related statements of activities and
cash flows for the years then ended, and the related notes to the financial statements.
In our opinion, the accompanying financial statements referred to above present fairly, in all material
respects, the financial position of Visit Newport Beach Inc. as of June 30, 2025 and 2024, and the results
of its operations and its cash flows for the years then ended in accordance with accounting principles
generally accepted in the United States of America.
Basis for Opinion
We conducted our audits in accordance with auditing standards generally accepted in the United States of
America ("GAAS"). Our responsibilities under those standards are further described in the Auditor's
Responsibilities for the Audit of the Financial Statements section of our report. We are required to be
independent of Visit Newport Beach Inc. and to meet our other ethical responsibilities in accordance with
the relevant ethical requirements relating to our audits. We believe that the audit evidence we have
obtained is sufficient and appropriate to provide a basis for our audit opinion.
Emphasis of Matter
As discussed in Note 8 to the financial statements, the Organization has significant transactions with
related non-profit organizations. Our opinion is not modified with respect to this matter.
Responsibilities of Management for the Financial Statements
Management is responsible for the preparation and fair presentation of the financial statements in
accordance with accounting principles generally accepted in the United States of America, and for the
design, implementation, and maintenance of internal control relevant to the preparation and fair
presentation of financial statements that are free from material misstatement, whether due to fraud or error.
In preparing the financial statements, management is required to evaluate whether there are conditions or
events, considered in the aggregate, that raise substantial doubt about Visit Newport Beach Inc.'s ability to
continue as a going concern within one year after the date that the financial statements are available to be
issued.
(Continued)
1.
14-6
Auditor's Responsibilities for the Audit of the Financial Statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are
free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes
our opinion. Reasonable assurance is a high level of assurance but is not absolute assurance and,
therefore, is not a guarantee that an audit conducted in accordance with GAAS will always detect a material
misstatement when it exists. The risk of not detecting a material misstatement resulting from fraud is higher
than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions,
misrepresentations, or the override of internal control. Misstatements are considered material if there is a
substantial likelihood that, individually or in the aggregate, they would influence the judgment made by a
reasonable user based on the financial statements.
In performing an audit in accordance with GAAS, we:
• Exercise professional judgment and maintain professional skepticism throughout the audit
• Identify and assess the risks of material misstatement of the financial statements, whether due to fraud
or error, and design and perform audit procedures responsive to those risks. Such procedures include
examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements.
• Obtain an understanding of internal control relevant to the audit in order to design audit procedures that
are appropriate in the circumstances, but not for the purpose of expressing an opinion on the
effectiveness of Visit Newport Beach Inc.'s internal control. Accordingly, no such opinion is expressed.
• Evaluate the appropriateness of accounting policies used and the reasonableness of significant
accounting estimates made by management, as well as evaluate the overall presentation of the
financial statements.
• Conclude whether, in our judgment, there are conditions or events, considered in the aggregate, that
raise substantial doubt about Visit Newport Beach Inc.'s ability to continue as a going concern for a
reasonable period of time.
We are required to communicate with those charged with governance regarding, among other matters, the
planned scope and timing of the audit, significant audit findings, and certain internal control related matters
that we identified during the audit.
Gww.t GLP
Crowe LLP
Costa Mesa, California
September 23, 2025
2.
14-7
VISIT NEWPORT BEACH INC.
(A Non -Profit Organization)
STATEMENTS OF FINANCIAL POSITION
June 30, 2025 and 2024
2025 2024
ASSETS
Current assets
Cash and cash equivalents $ 5,028,643 $ 1,217,431
Short-term investments - 2,222,415
Accounts receivable 2,409 1,185
Related -party receivables, net 54,280 22,645
Prepaid expenses and other current assets 183,712 387,669
Total current assets 5,269,044 3,851,345
Operating sublease of right -of -use assets, net 1,655,822 -
Deferred sublease income 73,724 -
Property and equipment, net 72,122 2,626
Website development costs, net 58,976 68,254
Deposits and other assets 9,619 9,619
Total assets $ 7,139,307 $ 3,931,844
LIABILITIES AND NET ASSETS
Current liabilities
Accounts payable
$ 257,825 $
40,793
Related party payables, net
-
102,263
Accrued expenses
29,623
94,796
Accrued payroll and related expenses
168,627
-
Current portion of sublease obligations
363,900
-
Total current liabilities
819,975
237,852
Sublease obligations, net of current portion
1,419,033
-
Totalliabilities
2,239,008
237,852
Commitments and contingencies
Net assets without donor restrictions 4,900,299 3,693,992
Total liabilities and net assets $ 7,139,307 $ 3,931,844
See accompanying notes to financial statements.
3.
14-8
VISIT NEWPORT BEACH INC.
(A Non -Profit Organization)
STATEMENTS OF ACTIVITIES
Years ended June 30, 2025 and 2024
Support and revenues
Service fee revenues
Advertising and other income
Interest income
Total support and revenues
Expenses
Marketing (including $2,117,563 and $1,828,755 to Newport Beach &
Company during 2025 and 2024, respectively - see Note 8)
Salaries and benefits
Other
Depreciation and amortization
Total expenses
Change in net assets without donor restrictions before expenses
related to TBID dissolution
Expenses related to TBID dissolution
Cash paid to hotels not continuing services under MAP
Cash paid to MAP for transferring hotels
Total expenses related to TBID dissolution
Change in net assets without donor restrictions
Net assets without donor restrictions, beginning of year
Net assets without donor restrictions, end of year
2025 2024
$ 7,691,119 $ 10, 382, 835
- 28,400
93,909 223,839
7,785,028 10, 635, 074
6,578,721 9,552,691
- 1,173, 885
391,398
- 24,185
6,578,721 11,142,159
1,206,307 (507,085)
667,676
3,299,020
3,966,696
1,206,307 (4,473,781)
3,693,992 8,167,773
$ 4,900,299 $ 3,693,992
See accompanying notes to financial statements.
14-9
VISIT NEWPORT BEACH INC.
(A Non -Profit Organization)
STATEMENTS OF CASH FLOWS
Years ended June 30, 2025 and 2024
Cash flows from operating activities
Change in net assets without donor restrictions
Adjustments to reconcile change in net assets without donor
restrictions to net cash provided by (used in) operating activities:
Depreciation and amortization
Amortization of right -of -use operating sublease assets
Accrued interest income
Changes in operating assets and liabilities, net of balances
transferred from NB & Co. and to MAP
Accounts receivable
Related -party receivables/payables, net
Prepaid assets and other current assets
Accounts payable
Accrued expenses
Accrued payroll and related expenses
Group booking incentive reserve
Sublease obligations
Net cash provided by (used in) from operating activities
Cash flows from investing activities
Purchases of property and equipment
Website development costs
Cash received from MAP for transferred net assets
Cash received from NB & Co. upon dissolution
Purchases of investments
Proceeds from sales/maturities of investments
Net cash provided by investing activities
Net change in cash and cash equivalents
Cash and cash equivalents, beginning of year
Cash and cash equivalents, end of year
Supplemental disclosures of non -cash transactions
Net balances transferred to MAP
Net balances transferred from NB & Co.
2025 2024
$ 1,206,307 $ (4,473,781)
24,185
94,707
- 14,099
(1,224)
47,094
(63,018)
(118,359)
228,957
213,895
217,032
(60, 090)
(65,173)
68,796
42,404
(9,869)
(138,683)
- (104,110)
1,565,285 (4,442,116)
(1,058)
- (42,568)
- 24,289
23,512 -
(139,052) (9,264,817)
2,361,467 12, 341, 746
2,245,927 3,057,592
3,811,212 (1,384,524)
1,217,431 2,601,955
$ 5,028,643 $ 1,217,431
$ - $ 24,289
$ 23,512 $ -
See accompanying notes to financial statements.
5.
14-10
VISIT NEWPORT BEACH INC.
(A Non -Profit Organization)
NOTES TO FINANCIAL STATEMENTS
Years ended June 30, 2025 and 2024
NOTE 1 — ORGANIZATION
Nature of Operations: Visit Newport Beach Inc. (the "Organization") is a non-profit organization formed
under the laws of the State of California.
Transient Occupancy Tax ("TOT"): The Organization has an agreement ("TOT Agreement") with the City of
Newport Beach (the "City") through December 31, 2029 to promote tourism and serve the needs of visitors
to the City. Under the terms of the TOT Agreement, the Organization is responsible to develop, plan, carry
out and supervise a program to market and promote the Newport Beach brand and to promote tourism in,
and serve the needs of, visitors to the City as well as increase the amount of Transient Occupancy Tax
collected through its promotional activities. The TOT Agreement was renewed January 1, 2025.
The City collects a Transient Occupancy Tax as well as a Visitor's Service Fee applied to the transient
rental of lodging rooms (collectively, the "TOT"). The City pays the Organization 23% of the annual TOT,
excluding TOT revenue on short-term rentals, in monthly installments.
The City shall have the right, in its sole discretion, to adjust the payment (increase or decrease the
percentage of TOT paid to the Organization) as part of its once -annual budget adoption process for any
reason after notice to the Organization and an opportunity for the Organization to formally comment on the
adjustment. For the years ended June 30, 2025 and 2024, the Organization received approximately 100%
and 66%, respectively, of its service fee revenues from the City through the TOT. The City has the right to
terminate the TOT Agreement, without cause, by giving the Organization written notice of its intention to
terminate. Should the City reduce or stop its funding to the Organization due to the Organization's default
or termination of the TOT Agreement, the Organization's operations will be impacted.
Tourism Business Improvement District ("TBID"): The Newport Beach Tourism Business Improvement
District ("NBTBID") was established April 28, 2009, and expired on January 31, 2024, pursuant to the
Management District Plan, as amended (the "Plan"). The NBTBID was funded by assessments levied on
participating lodging businesses within a specified district. The assessments were restricted for use for
sales promotion and marketing programs to market the City as a tourist, meeting and event destination as
outlined in the Plan. For the year ended June 30, 2024, the Organization received approximately 34% of
its service fee revenues from the City through TBID assessments.
Through its expiration, the NBTBID was represented by eight (8) hotels within the City which collected a
3.0% tax on short-term stays. The City was entitled to 0.25% of the receipts annually for the collection of
the assessments and disbursements of the NBTBID.
Upon expiration of NBTBID on January 31, 2024, a related entity, Meetings Assessment Partnership
("MAP") was founded, effective February 1, 2024, in order to operate in the place of NBTBID. MAP works
to improve business conditions and the business environment for tourism for member hotels in the City
through the provision of marketing, sales, and special events programs, along with various other initiatives.
Pursuant to California Streets and Highways Code Section 36671(a), upon the NBTBID's expiration and
after all outstanding debts are paid the remaining NBTBID funds shall be refunded to the assessed
businesses. As a result, effective February 1, 2024, the Organization refunded the following: (1) to MAP
the accumulated net asset amounts attributable to those six (6) hotels transferring services over to MAP
totaling $3,299,020 (in accordance with agreements between the Organization and each of the respective
hotels); and (2) to the respective hotels the accumulated net asset amounts attributable to those two
(2) hotels not transferring services over to MAP totaling $667,676. These payments were reflected in the
accompanying statement of activities as other expenses during the year ended June 30, 2024.
(Continued)
A
14-11
VISIT NEWPORT BEACH INC.
(A Non -Profit Organization)
NOTES TO FINANCIAL STATEMENTS
Years ended June 30, 2025 and 2024
NOTE 1 — ORGANIZATION (Continued)
In addition, certain assets and liabilities attributable to TBID were transferred to MAP for net consideration
of $24,289. This balance was paid by MAP during the year ended June 30, 2024. The transferred assets
and liabilities included the following:
Property and equipment, net $ 117,505
Website development costs, net 29,979
Operating sublease of right -of -use assets, net 1,069,092
Sublease obligations (1,106,041)
Accrued payroll and related expenses (86,246)
$ 24,289
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Basis of Presentation: The accompanying financial statements have been prepared on the accrual basis of
accounting in accordance with accounting principles generally accepted in the United States of America.
Net assets and revenues, expenses, gains, and losses are classified based on the existence or absence
of donor -imposed restrictions. Accordingly, net assets and changes therein are classified and reported as
follows:
Without donor restrictions — Net assets that are not subject to donor -imposed stipulations. These assets
are available to support the Organization's general activities and operations at the discretion of the
Board of Directors.
With donor restrictions — Net assets that are subject to donor -imposed restrictions. Some donor -
imposed restrictions are temporary in nature, such as those that will be met by the passage of time or
other events specified by the donor. Other donor -imposed restrictions are perpetual in nature, where
the donor stipulates that such resources be maintained in perpetuity. Generally, the donors of these
assets permit the Organization to use all or part of the income earned on related investments for general
or specific purposes.
As of and for the years ended June 30, 2025 and 2024, the Organization had no net assets with donor
restrictions.
Revenues are reported as increases in net assets without donor restrictions unless use of the related assets
is limited by donor -imposed restrictions. Expenses are reported as decreases in net assets without donor
restrictions. Gains and losses on investments and other assets are reported as increases or decreases in
net assets without donor restrictions unless their use is restricted by explicit donor stipulations or by law.
Use of Estimates: The preparation of financial statements requires the Organization to make estimates and
assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets
and liabilities at the date of the financial statements and the reported amounts of revenues and expenses
during the reporting period. Significant estimates made by the Organization's management include, but are
not limited to, fair value of investments, recoverability of long-lived assets, and the allocation of expenses
to program activities and general and administrative. Actual results may differ from those estimates.
(Continued)
7.
14-12
VISIT NEWPORT BEACH INC.
(A Non -Profit Organization)
NOTES TO FINANCIAL STATEMENTS
Years ended June 30, 2025 and 2024
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
Cash and Cash Equivalents: The Organization considers all highly liquid investments purchased with an
initial maturity of three months or less to be cash equivalents. The Organization maintains its cash and cash
equivalent balances at various financial institutions. The total cash balances are insured by the Federal
Deposit Insurance Corporation ("FDIC") up to $250,000 per institution. At June 30, 2025, the Organization
had approximately $4,533,000 of uninsured cash and cash equivalent balances. The Organization
periodically reviews the quality of the financial institutions it has deposits with to minimize risk of loss. To
date, no losses have been incurred.
Investments and Fair Value Measurement: Investments and cash equivalents consist of certificates of
deposit which are carried at cost plus accrued interest (which approximates fair value) and U.S. Treasury
Bills which are carried at market value.
Accounting guidance defines fair value as the exchange price that would be received for an asset or paid
to transfer a liability (an exit price) in the principal, or in the absence of a principal market, the most
advantageous market for the asset or liability, in an orderly transaction between market participants on the
measurement date. Accounting guidance establishes a fair value hierarchy that requires an entity to
maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair
value.
The standard describes three levels of inputs in priority that may be used to measure fair value:
Level 1 — Quoted prices in active markets for identical assets or liabilities;
Level 2 — Observable inputs other than quoted prices included within Level 1, such as quoted prices
for similar assets or liabilities; quoted prices in markets that are not active; inputs other than quoted
prices that are observable for the asset or liability (such as interest rates and yield curves, credit risks,
and default rates) or other inputs that are principally derived from or corroborated by observable market
data by correlation or by other means; and
Level 3 — Unobservable inputs that are supported by little or no market activity and that are significant
to the fair value of the assets or liabilities.
The fair value of the Organization's U.S. Treasury Bills and certificates of deposit are based partially upon
quoted prices in markets that are not active or inputs which are observable, either directly or indirectly, for
substantially the full term of the assets. These instruments have been classified within Level 2 of the
valuation hierarchy.
(Continued)
CI
14-13
VISIT NEWPORT BEACH INC.
(A Non -Profit Organization)
NOTES TO FINANCIAL STATEMENTS
Years ended June 30, 2025 and 2024
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
As of June 30, 2025, the Organization held no investments. As of June 30, 2024, the Organization's
investments measured at fair value on a recurring basis were as follows:
Short-term investments:
U.S. Treasury Bills
Certificates of deposit
Quoted prices in
Active Markets Significant Other Significant Other
for Identical Observable Unobservable
Assets (Level 1) Inputs (Level 2) Inputs (Level 3)
$ 1,813,911 $
- 408,504
Accounts Receivable: Accounts receivable are carried at original invoice amount less an estimate for credit
losses based on a review of all outstanding amounts at year end. Management determines the allowance
for credit losses by identifying troubled accounts based on current and historical experience and reasonable
and supportable forecasts. At June 30, 2025 and 2024, the Organization considers its accounts receivable
to be fully collectible and accordingly did not record an allowance for credit losses.
Property and Equipment: Property and equipment are stated at cost. Donated assets are recorded at their
fair market value when received. The cost of purchased assets or fair market value of donated assets is
depreciated using the straight-line method over the estimated useful lives of the related assets which range
from three to seven years. Leasehold improvements are amortized over the lesser of their estimated useful
lives or the related lease term. Maintenance and repairs are charged to expense as incurred. Significant
renewals and betterments are capitalized.
It is the Organization's policy to capitalize property and equipment over $1,500. At the time of retirement or
other disposition of property and equipment, the cost and accumulated depreciation or amortization are
removed from the accounts and any resulting gain or loss is reflected in the statements of activities.
Website Development Costs: The Organization accounts for the costs of developing its websites by
capitalizing the costs during the application development stage when it is probable that the project will be
completed and the property will be used to perform the function intended. Website development costs are
amortized on a straight-line basis over their estimated useful lives when completed, which are typically the
earlier of approximately three years or term based on estimated disposal date. The recoverability of website
development costs is evaluated periodically, taking into account events or circumstances that warrant
revised estimates of useful lives or that indicate that impairment exists.
Capitalized costs are primarily related to third -party contractor fees incurred during the application
development stage. For the years ended June 30, 2025 and 2024, the Organization capitalized website
development costs of $0 and $42,568, respectively.
(Continued)
a
14-14
VISIT NEWPORT BEACH INC.
(A Non -Profit Organization)
NOTES TO FINANCIAL STATEMENTS
Years ended June 30, 2025 and 2024
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
At June 30, 2025, website development costs were transferred to the Organization as a result of the transfer
from Newport Beach & Company ("NB & Co."), a related party (see Note 8). Accordingly, the Organization
will record amortization expense on website development costs over an estimated useful life of three years
beginning in fiscal 2026, and no impairment indicators were identified as of June 30, 2025. Estimated
amortization costs will be $27,168 for the fiscal year ended 2026, $27,168 for the fiscal year ended 2027,
and $4,640 for the fiscal year ended 2028.
Leases: At the inception of a contract, the Organization determines if the arrangement is, or contains, a
lease. Operating lease right -of -use ("ROU") assets represent the Organization's right to use an underlying
asset for the lease term, and lease liabilities represent its obligation to make lease payments arising from
the lease. Operating lease ROU assets and liabilities are recognized at commencement date based on the
present value of the future minimum lease payments over the lease term calculated using the risk -free rate
commensurate with the term of the ROU asset.
ROU assets also include any lease payments made at or before lease commencement and exclude any
lease incentives received. The lease terms may include options to extend the lease when it is reasonably
certain that the Organization will exercise that option. Leases with a term of 12 months or less are not
recognized in the statement of financial position. Rent expense is recognized on a straight-line basis over
the lease term.
The Organization accounts for lease and non -lease components as separate lease components for all its
leases. At June 30, 2025, the Organization recorded an operating ROU asset and related liability as a result
of the transfer from NB & Co. (see Note 8).
Impairment of Long -Lived Assets: The Organization evaluates long-lived assets for impairment whenever
events or changes in circumstances indicate that the carrying value of an asset may not be recoverable. If
the estimated future cash flows (undiscounted and without interest charges) from the use of an asset are
less than the carrying value, a write -down would be recorded to reduce the related asset to its estimated
fair value. At June 30, 2025 and 2024, the Organization's management believes there is no impairment of
its long-lived assets. There can be no assurance, however, that market conditions will not change or
demand for the Organization's services will continue, which could result in impairment of long-lived assets
in the future.
Support and Revenue: The Organization's service fee revenues are recognized as revenue when received
as the Organization is not entitled to its share of the TOT or assessments collected under TBID until paid
by the City. Advertising and other income are recognized when the advertisement service is completed and
billed to the customers. Interest income is recognized as income in the period it is earned. All revenue is
subject to Accounting Standards Codification ("ASC") 606, Revenue from Contracts with Customers.
The Organization applies the following steps to recognize revenue under ASC 606:
1. Identify the contract with a customer
2. Identify the performance obligations in the contract
3. Determine the transaction price
4. Allocate the transaction price to the performance obligations
5. Determine the satisfaction of performance obligations
(Continued)
10.
14-15
VISIT NEWPORT BEACH INC.
(A Non -Profit Organization)
NOTES TO FINANCIAL STATEMENTS
Years ended June 30, 2025 and 2024
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
Contributed Materials and Services: Donated materials and other noncash contributions (if any) are
reflected in the accompanying financial statements at their estimated fair market values at date of receipt.
Contributions of services are recognized if the services received create or enhance nonfinancial assets or
require specialized skills, are provided by individuals possessing those skills and would typically need to
be purchased if not provided by donation. Other volunteer services that do not meet these criteria are not
recognized in the financial statements as there is no objective basis of deriving their value.
One of the services provided by the Organization in its efforts to promote the City is to organize site
inspections and other promotional events with a variety of potential visiting groups. These groups are
introduced by the Organization's staff to the various hotels, restaurants, and other local businesses involved
in the tourism industry in Newport Beach. All businesses visited are also sponsors of the Organization.
Many of the Organization's sponsors contribute materials, such as meals and rooms, in connection with
this program. During the years ended June 30, 2025 and 2024, the Organization determined there were no
significant contributed materials and services.
Income Tax Status: The Organization qualifies as a tax-exempt organization for Federal income taxes under
Section 501(c)(6) of the United States Internal Revenue Code and for California state income taxes under
Section 23701(d) of the California Revenue and Taxation Code; therefore, the Organization has no
provision for federal or state income taxes. During the years ended June 30, 2025 and 2024, the
Organization had no unrelated business income.
The Organization annually evaluates tax positions as part of the preparation of its exempt tax return. This
process includes an analysis of whether tax positions the Organization takes with regard to a particular item
of income or deduction would meet the definition of an uncertain tax position under current accounting
guidance. The Organization believes its tax positions are appropriate based on current facts and
circumstances. The Organization's policy is to recognize interest accrued related to unrecognized tax
benefits in interest expense and penalties in operating expenses. At June 30, 2025 and 2024, the
Organization did not have any unrecognized tax benefits.
The Organization is no longer subject to U.S. federal, state or local income tax examinations by tax
authorities for years before 2021.
Allocated Expenses: The costs of providing program activities and supporting services have been
summarized on a functional basis in Note 5. The Organization incurs expenses that directly relate to, and
can be assigned to, a specific program or supporting activity. The Organization also conducts a number of
activities which benefit both its program objectives as well as supporting services. These costs, which are
not specifically attributable to a specific program or supporting activity, are allocated by management on a
consistent basis among program and supporting services benefited, based on either financial or
nonfinancial data, such as headcount, occupancy or estimates of time and effort incurred by personnel
Subsequent Events: The Organization has evaluated subsequent events through September 23, 2025, the
date which the financial statements were available to be issued. Based upon its evaluation, management
has determined that no subsequent events have occurred that would require recognition in the
accompanying financial statements or disclosure in the notes thereto except as disclosed herein.
(Continued)
11.
14-16
VISIT NEWPORT BEACH INC.
(A Non -Profit Organization)
NOTES TO FINANCIAL STATEMENTS
Years ended June 30, 2025 and 2024
NOTE 3 — LIQUIDITY AND AVAILABILITY
At June 30, 2025, the Organization has $5,031,052 of financial assets available within one year of the
statement of financial position date to meet cash needs for general expenditures consisting of cash and
cash equivalents of $5,028,643 and accounts receivable of $2,409. At June 30, 2024, the Organization had
$3,441,031 of financial assets available within one year of the statement of financial position date to meet
cash needs for general expenditures consisting of cash and cash equivalents of $1,217,431, short-term
investments of $2,222,415, and accounts receivable of $1,185. None of the financial assets are subject to
donor or other contractual restrictions that make them unavailable for general expenditures within one year
of the statement of financial position. The Organization has a goal to maintain financial assets (which
consist of cash, cash equivalents and short-term investments) to meet 180 days of operating expenses,
which calculates to a minimum goal of approximately $3,300,000 and $3,600,000 as of June 30, 2025 and
2024, respectively. The Organization has a policy to structure its financial assets to be available as its
general expenditures, liabilities, and other obligations come due. The Organization invests cash in excess
of daily requirements in various short-term treasury instruments and certificates of deposit.
Funding for the Organization is dependent on the hotel room nights booked in certain City hotels each year
and the subsequent portion of the TOT that is allocated through the City to the Organization. Annual
revenue fluctuates depending on annual visitors to Newport Beach. As a result, the Organization closely
monitors the monthly projected and received revenue to determine if any change needs to be made to
budgeted annual expenditures.
NOTE 4 — PROPERTY AND EQUIPMENT
Property and equipment consist of the following at June 30:
Computer equipment
Office furniture and fixtures
Leasehold improvements
Less: accumulated depreciation and amortization
2025 2024
$ 8,691 $ 13,405
41,419 22,109
22,012 -
72,122 35,514
- (32,888)
$ 72,122 $ 2,626
Depreciation expense totaled $0 and $24,185 for the years ended June 30, 2025 and 2024, respectively.
The Organization did not record depreciation expense during the year ended June 30, 2025, because
property and equipment was transferred from NB & Co. on June 30, 2025 (see Note 8).
(Continued)
12.
14-17
VISIT NEWPORT BEACH INC.
(A Non -Profit Organization)
NOTES TO FINANCIAL STATEMENTS
Years ended June 30, 2025 and 2024
NOTE 5 - SCHEDULES OF FUNCTIONAL EXPENSES
The schedules of functional expenses for the years ended June 30, 2025 and 2024 are as follows:
Salaries and benefits:
Salaries
Payroll taxes and employee benefits
Total salaries and benefits
Other expense
Marketing
2025
Program General and
Activities Administrative
Total
5,848,305 730,416 6,578,721
$ 5,848,305 $ 730,416 $ 6,578,721
2024
Program
General and
Activities
Administrative
Total
Salaries and benefits:
Salaries
$ 709,244
$ 199,086 $
908,330
Payroll taxes and employee benefits
197,545
68,010
265,555
Total salaries and benefits
906,789
267,096
1,173,885
Other expense
Marketing
8,942,056
610,635
9,552,691
Office lease
96,071
32,024
128,095
Repairs and maintenance
944
1,251
2,195
Insurance
-
2,518
2,518
Office supplies
3,512
3,121
6,633
Equipment and equipment rental
30,312
23,482
53,794
Postage and other dues and fees
82,804
2,204
85,008
Meeting and education
4,742
7,414
12,156
Professional fees and services
-
82,477
82,477
Depreciation and amortization
-
24,185
24,185
Travel and related
18,522
-
18,522
$ 10, 085, 752 $ 1,056,407 $ 11,142,159
(Continued)
13.
14-18
VISIT NEWPORT BEACH INC.
(A Non -Profit Organization)
NOTES TO FINANCIAL STATEMENTS
Years ended June 30, 2025 and 2024
NOTE 6 — COMMITMENTS AND CONTINGENCIES
Lease Agreements: The Organization has operating leases for office space and office equipment rentals
In May 2022, NB & Co. entered into a lease for its facility. Upon the dissolution of NB&Co. on June 30,
2025, the lease was formally transferred to the Organization. Under the lease, rent is payable at
approximately $33,000 to $41,000 per month and expires in September 2029. The lease contains a five-
year extension option at the end of the lease term. In addition, the Organization has a lease for office
equipment with monthly payments of approximately $500 through January 2026. As a result of the transfer
of the lease at June 30, 2025, the Organization recorded operating right -of -use assets of $1,655,822 and
corresponding operating lease liabilities of $1,782,933 (see Note 8).
The operating leases in place do not contain information to determine the rate implicit in the leases. As
such, the Organization utilized the risk -free discount rate based on the assumed remaining lease term for
the leases to calculate the present value of the remaining lease payments. At June 30, 2025, the weighted -
average discount rate and the weighted average remaining lease term for the operating leases held by the
Organization was 5% and 4.2 years, respectively.
There were no lease -related expenses recognized by the Organization in fiscal year 2025, as its obligations
were transferred only at year-end and no rent payments were made by the Organization during the period.
Future minimum lease payments under non -cancelable operating leases at June 30, 2025 are
approximately as follows:
Years Ending June 30,
2026
$ 443,000
2027
455,000
2028
471,000
2029
487,000
2030
123,000
Total future minimum sublease payments 1,979,000
Less: imputed interest payments (196,067)
Total operating lease liabilities 1,782,933
Less: current portion (363,900)
$ 1,419,033
(Continued)
14.
14-19
VISIT NEWPORT BEACH INC.
(A Non -Profit Organization)
NOTES TO FINANCIAL STATEMENTS
Years ended June 30, 2025 and 2024
NOTE 6 — COMMITMENTS AND CONTINGENCIES (Continued)
Sublessor Agreements: As a result of NB &Co.'s dissolution at June 30, 2025, the lease was transferred to
the Organization, with MAP maintaining the sublease for 58% of the leased space. The Organization
recorded deferred sublease income of $73,724 at June 30, 2025, which is included in the accompanying
statement of financial position. As the lease was transferred to the Organization at June 30, 2025, no
sublease income was recorded and no cash was received by the Organization during 2025 since the
Organization did not hold the rights and obligations of said lease until June 30, 2025.
Future minimum sublease payments to be collected under non -cancelable operating subleases at June 30,
2025 are approximately as follows:
Years Ending June 30,
2026
$ 255,000
2027
264,000
2028
273,000
2029
283,000
2030
71,000
Total future minimum sublease payments $ 1,146,000
Sublease income will be recognized on a straight-line basis over the remaining term of the sublease
Sublessee Agreements: In May 2022, the Organization entered into an operating sublease agreement with
NB & Co. for half of its leased space. In February 2024, NB & Co. entered into a new sublease agreement
with Meetings Assessment Partnership ("MAP"), a related party, to assign the sublease previously agreed
to with the Organization. NB & Co. also had a deemed sublease with the Organization for office equipment
which was also assigned to MAP. During the year ended June 30, 2024, cash paid to NB & Co. under the
sublease obligation totaled $120,625. For the year ended June 30, 2024, operating sublease costs totaled
$129,747 which was recorded in other expenses in the accompanying statement of activities.
Commitments: The Organization also has several commitments for databases and services regarding
marketing, promotion and other contracts ranging from approximately $1,300 to $17,000 per month over
various terms with 12 or 24 months or less remaining at June 30, 2025. From these commitments, the
Organization incurred approximately $349,000 and $544,000 of expenses for the years ended June 30,
2025 and 2024, respectively, which are recorded in marketing expenses in the accompanying statements
of activities.
Under the TOT Agreement, the Organization had a commitment to contribute $150,000 annually to the City
to be spent on programs or activities that benefit the public. The Organization recorded marketing expense
of $75,000 and $150,000, respectively, forthe years ended June 30, 2025 and 2024 under this commitment.
Due to the rights of termination per the TOT Agreement, these commitments were considered due each
June and December. This public benefit funding requirement was not carried forward into the new TOT
agreement effective January 1, 2025, and no equivalent obligation exists under the updated terms.
(Continued)
15.
14-20
VISIT NEWPORT BEACH INC.
(A Non -Profit Organization)
NOTES TO FINANCIAL STATEMENTS
Years ended June 30, 2025 and 2024
NOTE 6 — COMMITMENTS AND CONTINGENCIES (Continued)
Indemnities: The Organization has made certain indemnities, under which it may be required to make
payments to an indemnified party, in relation to certain actions or transactions. The Organization
indemnifies its directors, officers, employees and agents, as permitted under the laws of the State of
California. Pursuant to both the TOT agreement in effect through December 31, 2024, and the new TOT
agreement effective January 1, 2025, the Organization also indemnifies the City and all of its related boards,
councils, officers, employees, and volunteers from claims related to the conduct of the Organization or any
of its officers, employees, or associated individuals. The duration of the indemnities varies and is generally
tied to the life of the agreement. These indemnities do not provide for any limitation of the maximum
potential future payments the Organization could be obligated to make. Historically, the Organization has
not been obligated nor incurred any payments for these obligations and, therefore, no liabilities have been
recorded for these indemnities in the accompanying statements of financial position.
NOTE 7 — RETIREMENT PLAN
The Organization has a 401(k) retirement plan (the "Plan") covering all eligible employees. The Plan
provides for voluntary employer contributions. The total Plan expense during the years ended June 30,
2025 and 2024 was approximately $0 and $70,000, respectively, and is included in salaries and benefit
expenses in the accompanying statements of activities.
NOTE 8 — RELATED PARTY TRANSACTIONS
During the years ended June 30, 2025 and 2024, the Organization had transactions with related parties
that are also non-profit organizations as summarized below.
NB & Co. was related through the sharing of management and administrative employees between entities,
common board members, and the service agreement discussed below. MAP is related through the TBID
business that was transferred from the Organization.
NB & Co. specialized in marketing and promotion services that promoted economic development with the
City. Pursuant to an Agreement for Services ("Agreement") dated April 1, 2013, the Organization appointed
NB & Co. as an exclusive provider of services that the Organization needed to carry out its mission and
obligations to the City. In consideration for these services, the Organization agreed to pay NB & Co. annual
fees totaling $0 and $63,000, respectively, for the years ended June 30, 2025 and 2024. The Organization
also agreed to reimburse NB & Co. for all reasonable expenses incurred by it in carrying out its duties to
the Organization, including sublease rent and related facility costs, payroll and related benefits, and other
direct marketing costs. For the years ended June 30, 2025 and 2024, the Organization incurred $ 2,117,563
and $1,765,755, respectively, from NB & Co. for these costs, which are recorded in marketing expenses in
the accompanying statements of activities. NB & Co.'s costs for the years ended June 30, 2025 and 2024
were broken out as follows: $0 and $50,427, respectively, of direct marketing, $1,614,833 and $1,319,260,
respectively, of salaries and benefits, and $502,730 and $396,068 respectively, of other (including rent and
related facility costs). The Agreement expired on June 30, 2025.
In addition, payroll and related expenses from shared employees employed under NB & Co. are allocated
to the Organization. During the year ended June 30, 2025, there were no shared employees. During the
year ended June 30, 2024, payroll and related expenses of $ 279,885 were allocated to the Organization.
(Continued)
16.
14-21
VISIT NEWPORT BEACH INC.
(A Non -Profit Organization)
NOTES TO FINANCIAL STATEMENTS
Years ended June 30, 2025 and 2024
NOTE 8 — RELATED PARTY TRANSACTIONS (Continued)
As of June 30, 2025 and 2024, the Organization has net related -party payables to NB & Co. of $0 and
$102,263, respectively, in the accompanying statements of financial position. As of June 30, 2025 and
2024, the Organization has net related -party receivables from MAP of $54,280 and $22,645, respectively,
in the accompanying statements of financial position. These amounts do not bear interest, are not
collateralized, and have no stated repayment terms.
During fiscal year 2025, the Organization engaged a vendor, in which an Organization Board member holds
an ownership interest, to provide event planning and coordination services. The total cost of these services
was $52,900, of which $26,450 was allocated to the Organization in connection with the event and recorded
in marketing expenses in the accompanying statement of activities. These transactions were conducted in
the ordinary course of business and were reviewed in accordance with the Organization's related -party
policies.
Upon the expiration of the Agreement at June 30, 2025, all assets and liabilities of NB & Co. were
transferred to the Organization at their historical cost basis as the entities were related parties, as follows:
Cash and cash equivalents
$ 23,512
Deposits and other assets
25,000
Property and equipment, net
72,122
Website development costs, net
58,976
Operating lease of right -of -use assets, net
1,655,822
Deferred sublease income
73,724
Operating lease obligations
(1,782,933)
Accrued payroll and related expenses
(126,223)
17.
14-22
ATTACHMENT B
NEWPORT BEACH & COMPANY
(A NON-PROFIT ORGANIZATION)
FINANCIAL STATEMENTS
June 30, 2025 and 2024
14-23
NEWPORT BEACH & COMPANY
(A NON-PROFIT ORGANIZATION)
FINANCIAL STATEMENTS
June 30, 2025 and 2024
CONTENTS
INDEPENDENT AUDITOR'S REPORT......................................................................
FINANCIAL STATEMENTS
STATEMENTS OF FINANCIAL POSITION
STATEMENTS OF ACTIVITIES .................
STATEMENTS OF CASH FLOWS .............
NOTES TO FINANCIAL STATEMENTS ....
3
4
5
6
14-24
Crowe
INDEPENDENT AUDITOR'S REPORT
To the Board of Directors
Newport Beach & Company
Newport Beach, California
Opinion
Crowe LLP
Independent Member Crowe Global
We have audited the accompanying financial statements of Newport Beach & Company, which comprise
the statements of activities as of June 30, 2025 and 2024, and the related statements of activities and cash
flows for the years then ended, and the related notes to the financial statements.
In our opinion, the accompanying financial statements referred to above present fairly, in all material
respects, the financial position of Newport Beach & Company as of June 30, 2025 and 2024, and the
changes in its net assets and its cash flows for the year then ended, in accordance with accounting
principles generally accepted in the United States of America.
Basis for Opinion
We conducted our audits in accordance with auditing standards generally accepted in the United States of
America (GARS). Our responsibilities under those standards are further described in the Auditors'
Responsibilities for the Audit of the Financial Statements section of our report. We are required to be
independent of Newport Beach & Company and to meet our other ethical responsibilities, in accordance
with the relevant ethical requirements relating to our audits. We believe that the audit evidence we have
obtained is sufficient and appropriate to provide a basis for our audit opinion.
Emphasis of Matter
As discussed in Note 1 to the financial statements, Newport Beach & Company ceased operations as of
June 30, 2025, and transferred all of its net assets and operations to a related party. Our opinion is not
modified with respect to this matter.
Other Matter
As discussed in Note 8 to the financial statements, Newport Beach & Company has significant transactions
with related non-profit organizations. Our opinion is not modified with respect to this matter.
Responsibilities of Management for the Financial Statements
Management is responsible for the preparation and fair presentation of the financial statements in
accordance with accounting principles generally accepted in the United States of America, and for the
design, implementation, and maintenance of internal control relevant to the preparation and fair
presentation of financial statements that are free from material misstatement, whether due to fraud or error.
(Continued)
1.
14-25
In preparing the financial statements, management is required to evaluate whether there are conditions or
events, considered in the aggregate, that raise substantial doubt about Newport Beach & Company's ability
to continue as a going concern for one year after the date that the financial statements are available to be
issued.
Auditor's Responsibilities for the Audit of the Financial Statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are
free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes
our opinion. Reasonable assurance is a high level of assurance but is not absolute assurance and therefore
is not a guarantee that an audit conducted in accordance with GAAS will always detect a material
misstatement when it exists. The risk of not detecting a material misstatement resulting from fraud is higher
than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions,
misrepresentations, or the override of internal control. Misstatements are considered material if there is a
substantial likelihood that, individually or in the aggregate, they would influence the judgment made by a
reasonable user based on the financial statements.
In performing an audit in accordance with GAAS, we:
• Exercise professional judgment and maintain professional skepticism throughout the audit.
• Identify and assess the risks of material misstatement of the financial statements, whether due to
fraud or error, and design and perform audit procedures responsive to those risks. Such procedures
include examining, on a test basis, evidence regarding the amounts and disclosures in the financial
statements.
• Obtain an understanding of internal control relevant to the audit in order to design audit procedures
that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the
effectiveness of the Newport Beach & Company's internal control. Accordingly, no such opinion is
expressed.
• Evaluate the appropriateness of accounting policies used and the reasonableness of significant
accounting estimates made by management, as well as evaluate the overall presentation of the
financial statements.
• Conclude whether, in ourjudgment, there are conditions or events, considered in the aggregate, that
raise substantial doubt about Newport Beach & Company's ability to continue as a going concern
for a reasonable period of time.
We are required to communicate with those charged with governance regarding, among other matters, the
planned scope and timing of the audit, significant audit findings, and certain internal control -related matters
that we identified during the audit.
0&0" ule
Crowe LLP
Costa Mesa, California
September 23, 2025
2.
14-26
NEWPORT BEACH & COMPANY
(A NON-PROFIT ORGANIZATION)
STATEMENTS OF FINANCIAL POSITION
June 30, 2025 and 2024
2025 2024
ASSETS
Current assets:
Cash $ - $ 238,034
Accounts receivable - 11,796
Related -party receivables, net - 152,919
Prepaid expenses and other current assets - 99,785
Total current assets - 502,534
Operating lease right -of -use assets, net - 1,999,694
Deferred sublease income - 58,578
Property and equipment, net - 97,753
Other 25,000
$ - $ 2,683,559
LIABILITIES AND NET ASSETS
Current liabilities:
Accounts payable
$ - $ 14,188
Accrued expenses
- 258,176
Accrued payroll and related expenses
- 157,671
Current portion of operating lease liabilities
- 340,867
Current portion of deferred compensation
- 25,000
Total current liabilities
- 795,902
Operating lease liabilities, net of current portion
- 1,775,982
Deferred compensation, net of current portion
- 25,000
Total liabilities
- 2,596,884
Net assets without donor restrictions
- 86,675
$ - $ 2,683,559
See accompanying notes to financial statements.
3.
14-27
NEWPORT BEACH & COMPANY
(A NON-PROFIT ORGANIZATION)
STATEMENTS OF ACTIVITIES
Years ended June 30, 2025 and 2024
Support and revenues:
Service fees from related parties
Sublease income
Community marketing income
Total support and revenues
Expenses:
Marketing
Salaries and benefits
Other
Depreciation and amortization
Total expenses
(Decrease) increase in net assets without donor restrictions
Net assets without donor restrictions, beginning of year
Net assets without donor restrictions, end of year
2025
$ 2,225,563
185,003
36,030
2,446,596
2024
$ 1,873,755
220,242
114,222
2,208,219
117,237
1,727,461
1,326,496
760,817
718,451
44,993
35,181
2,533,271
2,197,365
(86,675) 10,854
86,675 75,821
$ - $ 86,675
See accompanying notes to financial statements.
4.
14-28
NEWPORT BEACH & COMPANY
(A NON-PROFIT ORGANIZATION)
STATEMENTS OF CASH FLOWS
Years ended June 30, 2025 and 2024
Cash flows from operating activities:
Change in net assets without donor restrictions
Adjustments to reconcile change in net assets without
donor restrictions to net cash (used in) provided by operating
activities:
Depreciation and amortization
Noncash lease expense
Changes in operating assets and liabilities, net of assets
transferred to VNB:
Accounts receivable
Related -party receivables/payables, net
Prepaid expenses and other
Deferred sublease income
Accounts payable
Accrued expenses
Accrued payroll and related expenses
Deferred compensation
Operating lease liabilities
Net cash (used in) provided by operating activities
Cash flows from investing activities:
Purchases of property and equipment
Cash paid to VNB upon dissolution
Net cash used in investing activities
Net change in cash
Cash at beginning of year
Cash at end of year
2025 2024
$ (86,675) $ 10,854
44,993 35,181
343,872 327,904
11,796
74,581
99,785
(15,146)
(14,188)
(258,176)
(31,448)
(50,000)
(333,916)
(214, 522)
(537)
47,018
5,453
(12,226)
653
77,484
28,095
(25, 000)
(303,453)
1 Q1 d7R
- (1,061)
(23, 512) -
(23,512) (1,061)
(238,034) 190,365
238,034 47,669
$ - $ 238,034
See Note 1 for the effect of the transfer of net assets at June 30, 2025 to VNB.
See accompanying notes to financial statements.
5.
14-29
NEWPORT BEACH & COMPANY
(A NON-PROFIT ORGANIZATION)
NOTES TO FINANCIAL STATEMENTS
June 30, 2025 and 2024
NOTE 1 — ORGANIZATION
Nature of Operations: Newport Beach & Company (the "Organization") was a non-profit organization formed
under the laws of the State of California in 2013. The Organization specialized in marketing and promotion
services related to enhancing the economic development for the City of Newport Beach (the "City").
Pursuant to an Agreement for services ("Agreement") dated April 1, 2013, Visit Newport Beach Inc. ("VNB"),
a related party entity, appointed the Organization as an exclusive provider of services that VNB needed to
carry out its mission and obligations to the City. The Agreement expired on June 30, 2025.
On June 30, 2025, the Company formally dissolved in accordance with the applicable state laws. As a
result, all business operations ceased on that date. Upon dissolution, all assets and liabilities were
transferred to VNB. VNB will continue the operational activity of the Organization, including assuming the
lease and hiring all of the employees, among other items. The transferred assets and liabilities included the
following:
Cash and cash equivalents
$ 23,512
Deposits and other assets
25,000
Property and equipment, net
72,122
Website development costs, net
58,976
Operating lease of right -of -use assets, net
1,655,822
Deferred sublease income
73,724
Operating lease obligations
(1,782,933)
Accrued payroll and related expenses
(126,223)
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Basis of Presentation: The accompanying financial statements have been prepared on the accrual basis of
accounting in accordance with accounting principles generally accepted in the United States of America.
Net assets and revenues, expenses, gains, and losses are classified based on the existence or absence
of donor -imposed restrictions. Accordingly, net assets and changes therein are classified and reported as
follows:
Without donor restrictions — Net assets that are not subject to donor -imposed stipulations. These
assets are available to support the Organization's general activities and operations at the discretion
of the Board of Directors.
With donor restrictions — Net assets that are subject to donor -imposed restrictions. Some donor -
imposed restrictions are temporary in nature, such as those that will be met by the passage of time
or other events specified by the donor. Other donor -imposed restrictions are perpetual in nature,
where the donor stipulates that such resources be maintained in perpetuity. Generally, the donors
of these assets permit the Organization to use all or part of the income earned on related
investments for general or specific purposes.
Revenues are reported as increases in net assets without donor restrictions unless use of the related assets
is limited by donor -imposed restrictions. Expenses are reported as decreases in net assets without donor
restrictions. Gains and losses on investments and other assets are reported as increases or decreases in
net assets without donor restrictions unless their use is restricted by explicit donor stipulations or by law.
(Continued)
A
14-30
NEWPORT BEACH & COMPANY
(A NON-PROFIT ORGANIZATION)
NOTES TO FINANCIAL STATEMENTS
June 30, 2025 and 2024
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
As of and for the years ended June 30, 2025 and 2024, the Organization had no net assets with donor
restrictions.
Use of Estimates: The preparation of financial statements requires the Organization to make estimates and
assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets
and liabilities at the date of the financial statements and the reported amounts of revenues and expenses
during the reporting period. Significant estimates made by the Organization's management included, but
were not limited to, the collectability of receivables, recoverability of long-lived assets, the allocation of
expenses to program activities and general and administrative, and lease assumptions, including discount
rates and lease terms. Actual results may differ from those estimates.
Cash and Cash Equivalents: The Organization considered all highly liquid investments purchased with an
initial maturity of three months or less to be cash equivalents. The Organization maintained its cash
balances at various financial institutions. The total cash balances were insured by the Federal Deposit
Insurance Corporation (FDIC) up to $250,000 per institution. The Organization periodically reviewed the
quality of the financial institutions it had deposits with to minimize risk of loss. To date, no losses were
incurred.
Accounts Receivable: Accounts receivable were carried at original invoice amount less an estimate made
for doubtful receivables based on a review of all outstanding amounts at year end. Management determined
the allowance for doubtful accounts by identifying troubled accounts based on current and historical
experience and reasonable and supportable forecasts. At June 30, 2024, the Organization considered its
accounts receivable to be fully collectible and accordingly did not record an allowance for doubtful accounts
and no customer accounted for more than 10% of the Organization's total accounts receivable balance.
Property and Equipment: Property and equipment were stated at cost. Donated assets were recorded at
their fair market value when received. The cost of purchased assets or fair market value of donated assets
were depreciated using the straight-line method over the estimated useful lives of the related assets which
range from three to seven years. Leasehold improvements were amortized over the lesser of their estimated
useful lives or the related lease term. Maintenance and repairs were charged to expense as incurred.
Significant renewals and betterments were capitalized.
It was the Organization's policy to capitalize property and equipment over $1,500. At the time of retirement
or other disposition of property and equipment, the cost and accumulated depreciation or amortization were
removed from the accounts and any resulting gain or loss was reflected in the statements of activities.
Deferred Compensation: Deferred compensation represented a commitment to make annual $25,000
annuity payments through 2026 to a member of the Organization's management. As of June 30, 2025, the
balance was $0 since it was transferred to VNB upon dissolution of the Organization. As of June 30, 2024,
$50,000 was due. Payments due within one year were classified under prepaid expenses and other current
assets and current liabilities; all other amounts were classified as non -current assets and non -current
liabilities.
(Continued)
7.
14-31
NEWPORT BEACH & COMPANY
(A NON-PROFIT ORGANIZATION)
NOTES TO FINANCIAL STATEMENTS
June 30, 2025 and 2024
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
Leases: At the inception of a contract, the Organization determined if the arrangement was, or contained,
a lease. Operating lease right -of -use (ROU) assets represented the Organization's right to use an
underlying asset for the lease term, and lease liabilities represented its obligation to make lease payments
arising from the lease. Operating lease ROU assets and liabilities were recognized at commencement date
based on the present value of the future minimum lease payments over the lease term calculated using the
risk -free rate commensurate with the term of the ROU asset.
ROU assets also include any lease payments made at or before lease commencement and exclude any
lease incentives received. The lease terms may include options to extend the lease when it is reasonably
certain that the Organization will exercise that option. Leases with a term of 12 months or less were not
recognized in the balance sheet. Rent expense was recognized on a straight-line basis over the lease term.
The Organization accounted for lease and non -lease components as separate lease components for all its
leases.
Impairment of Long -Lived Assets: The Organization evaluated long-lived assets for impairment whenever
events or changes in circumstances indicated that the carrying value of an asset may not be recoverable.
If the estimated future cash flows (undiscounted and without interest charges) from the use of an asset
were less than the carrying value, a write -down would be recorded to reduce the related asset to its
estimated fair value. At June 30, 2024, the Organization's management believes there was no impairment
of its long-lived assets.
Support and Revenues: The Organization's service fee revenues, sublease income, and community
marketing income were considered revenue under ASC 606, Revenue from Contracts with Customers.
Service fee revenues were recognized upon performance of services for related parties. Sublease income
was recognized on a straight-line basis over the lease term. Revenue from community marketing was
recognized when the related marketing service was completed.
The Organization applied the following steps to recognize revenue related to ASC 606:
1. Identify the contract with a customer
2. Identify the performance obligations in the contract
3. Determine the transaction price
4. Allocate the transaction price to the performance obligations
5. Determine the satisfaction of performance obligations
Contributed Materials and Services: Donated materials and other noncash contributions (if any) were
reflected in the accompanying financial statements at their estimated fair market values at date of receipt.
Contributions of services were recognized if the services received created or enhanced nonfinancial assets
or required specialized skills, were provided by individuals possessing those skills, and would typically need
to be purchased if not provided by donation. Other volunteer services that did not meet these criteria were
not recognized in the financial statements as there was no objective basis of deriving their value.
During the years ended June 30, 2025 and 2024, the Organization did not have significant contributed
materials and services.
(Continued)
3
14-32
NEWPORT BEACH & COMPANY
(A NON-PROFIT ORGANIZATION)
NOTES TO FINANCIAL STATEMENTS
June 30, 2025 and 2024
NOTE 2 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
Income Tax Status: The Organization qualified as a tax-exempt organization for Federal income taxes
under Section 501(c)(6) of the United States Internal Revenue Code and for California state income taxes
under Section 23701(d) of the California Revenue and Taxation Code; therefore, the Organization had no
provision for federal or state income taxes. During the years ended June 30, 2025 and 2024, the
Organization had no unrelated business income. The Organization annually evaluated tax positions as part
of the preparation of its exempt tax return. This process included an analysis of whether tax positions the
Organization takes with regard to a particular item of income or deduction would meet the definition of an
uncertain tax position under current accounting guidance. The Organization believes its tax positions were
appropriate based on current facts and circumstances. The Organization's policy was to recognize interest
accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses. At
June 30, 2025 and 2024, the Organization did not have any unrecognized tax benefits.
The Organization is no longer subject to income tax examinations by tax authorities for years before 2021.
Allocated Expenses: The costs of providing program activities and supporting services have been
summarized on a functional basis in Note 5. The Organization incurred expenses that directly related to,
and could be assigned to, a specific program or supporting activity. The Organization also conducted a
number of activities which benefited both its program objectives as well as supporting services. These
costs, which were not specifically attributable to a specific program or supporting activity, were allocated by
management on a consistent basis among program and supporting services benefited, based on either
financial or nonfinancial data, such as headcount, occupancy or estimates of time and effort incurred by
personnel.
Subsequent Events: The Organization has evaluated subsequent events through September 23, 2025, the
date which the financial statements were available to be issued. Based upon its evaluation, management
has determined that no subsequent events have occurred that would require recognition in the
accompanying financial statements or disclosure in the notes thereto except as disclosed herein.
NOTE 3 — LIQUIDITY AND AVAILABILITY
At June 30, 2025, the Organization has $0 of financial assets available within one year of the statement of
financial position date to meet cash needs for general expenditures. At June 30, 2024, the Organization
had $249,830 of financial assets available within one year of the statement of financial position date to meet
cash needs for general expenditures consisting of cash of $238,034 and accounts receivable of $11,796.
None of the financial assets were subject to donor or other contractual restrictions that make them
unavailable for general expenditures within one year of the statement of financial position. The Organization
had a policy to structure its financial assets to be available as its general expenditures, liabilities, and other
obligations came due.
Funding for the Organization was dependent on funding received from related parties (see Note 8) and
revenue generated through marketing efforts. As a result, the Organization closely monitored the monthly
projected and collected revenue to determine if any changes needed to be made to budgeted annual
expenditures.
(Continued)
91
14-33
NEWPORT BEACH & COMPANY
(A NON-PROFIT ORGANIZATION)
NOTES TO FINANCIAL STATEMENTS
June 30, 2025 and 2024
NOTE 4 - PROPERTY AND EQUIPMENT
All the Organization's property and equipment were transferred to VNB as of June 30, 2025 (see Note 1).
Property and equipment consist of the following at June 30, 2024:
Leasehold improvements $ 37,289
Computer equipment 114,933
Office furniture and fixtures 103,346
255,568
Less accumulated depreciation and amortization (157,815)
$ 97,753
NOTE 5 - SCHEDULE OF FUNCTIONAL EXPENSES
The schedules of functional expenses for the years ended June 30, 2025 and 2024 are as follows:
2025
Program General and
Activities Administrative Total
Salaries and benefits:
Salaries $
1,006,423 $
339,845 $
1,346,268
Payroll taxes and employee benefits
264,147
117,044
381,191
Total salaries and benefits
1,270,570
456,889
1,727,459
Other expenses:
Office lease
289,431
96,477
385,908
Repairs and maintenance
3,806
27,422
31,228
Insurance
-
14,806
14,806
Office supplies
2,906
10,722
13,628
Equipment and equipment rental
24,833
46,165
70,998
Postage and fees
81,282
19,967
101,249
Meeting and education
3,460
21,025
24,485
Professional fees and services
-
99,423
99,423
Depreciation and amortization
-
44,993
44,993
Travel and related expenses
18,110
984
19,094
Total functional expenses $
1,694,398 $
838,873 $
2,533,271
(Continued)
10.
14-34
NEWPORT BEACH & COMPANY
(A NON-PROFIT ORGANIZATION)
NOTES TO FINANCIAL STATEMENTS
June 30, 2025 and 2024
NOTE 5 - SCHEDULE OF FUNCTIONAL EXPENSES (Continued)
2024
Program General and
Activities Administrative Total
Salaries and benefits:
Salaries $
786,783 $
231,766 $
1,018,549
Payroll taxes and employee benefits
205,719
102,228
307,947
Total salaries and benefits
992,502
333,994
1,326,496
Other expenses:
Marketing
117,095
142
117,237
Office lease
329,854
109,952
439,805
Repairs and maintenance
4,576
27,445
32,021
Insurance
-
3,982
3,982
Office supplies
2,816
10,417
13,233
Equipment and equipment rental
19,824
39,839
59,663
Postage and fees
25,678
11,170
36,848
Meeting and education
8,030
55,070
63,100
Professional fees and services
-
40,204
40,204
Depreciation and amortization
-
35,181
35,181
Travel and related expenses
28,914
681
29,595
Total functional expenses $
1,529,289 $
668,077 $
2,197,365
NOTE 6 - COMMITMENTS AND CONTINGENCIES
In connection with the Organization's dissolution as of June 30, 2025, all rights and obligations related to
office and equipment leases, as well as sublease agreements, were transferred to VNB. As a result, the
Organization had no remaining lease or sublease commitments as of the liquidation date.
Lease Agreements: In May 2022, the Organization entered into a lease for its facility. Under the lease, rent
was payable at approximately $33,000 to $41,000 per month and expires in September 2029. The lease
contained a five-year extension option at the end of the lease term. In addition, the Organization had a
lease for office equipment with monthly payments of approximately $500 through January 2026.
The operating leases in place did not contain information to determine the rate implicit in the leases. As
such, the Organization utilized the risk -free discount rate based on the assumed remaining lease term for
the leases to calculate the present value of the remaining lease payments. At June 30, 2024, the weighted -
average discount rate and the weighted average remaining lease term for the operating leases held by the
Organization were 5% and 5.2 years, respectively.
During the years ended June 30, 2025 and 2024, cash paid for amounts included for the operating lease
liabilities totaled $430,527 and $416,034, respectively.
(Continued)
11.
14-35
NEWPORT BEACH & COMPANY
(A NON-PROFIT ORGANIZATION)
NOTES TO FINANCIAL STATEMENTS
June 30, 2025 and 2024
NOTE 6 — COMMITMENTS AND CONTINGENCIES (Continued)
The components of lease cost for the years ended June 30, 2025 and 2024 were as follows:
2025 2024
Operating lease cost $ 440,484 $ 440,484
Variable lease cost, including property taxes, insurance
and maintenance 2,131 2,109
Total lease cost
$ 442,615 $ 442,593
Total lease cost was included in other expenses in the accompanying statements of activities.
Sublease Agreements: In May 2022, the Organization entered into an operating sublease agreement with
VNB, for half of its leased space. In February 2024, the Organization entered into a new sublease
agreement with Meetings Assessment Partnership (MAP), a related party, to assign the sublease previously
agreed to with VNB. The Organization also had a deemed sublease with VNB for office equipment which
was also assigned to MAP. The Organization has recorded deferred sublease income of $0 and $58,578
as of June 30, 2025 and 2024, respectively, which is included in the accompanying statement of financial
position. During the years ended June 30, 2025 and 2024, cash received from the related -party sublessee
totaled $249,706 and $208,017, respectively, and the Organization recorded sublease income of $185,003
and $220,242, respectively, in the accompanying statements of financial position.
Indemnities: The Organization had entered into various indemnification agreements in the normal course
of operations, including indemnities provided to its directors, officers, employees, agents, and landlords.
These indemnities, permitted under California law, survive the dissolution of the Organization. Although
these indemnities do not provide for a limitation on the maximum potential future payments, management
is not aware of any existing claims or circumstances that would require the Organization to make such
payments. Accordingly, no liabilities related to these indemnities have been recorded in the accompanying
statements of financial position.
NOTE 7 — RETIREMENT PLAN
Prior to dissolution, the Organization sponsored a defined contribution 401(k) retirement plan covering
eligible employees. The plan allowed for discretionary employer contributions, which totaled approximately
$86,000 and $63,000 for the years ended June 30, 2025 and 2024, respectively, which is recorded in
salaries and benefits expenses in the accompanying statements of activities.
NOTE 8 — RELATED -PARTY TRANSACTIONS
During the years ended June 30, 2025 and 2024, the Organization had transactions with related parties
that are also non-profit organizations.
VNB and MAP are related through the sharing of management and administrative employees between
entities and the service agreements discussed below. VNB is also related through common board
members.
(Continued)
12.
14-36
NEWPORT BEACH & COMPANY
(A NON-PROFIT ORGANIZATION)
NOTES TO FINANCIAL STATEMENTS
June 30, 2025 and 2024
NOTE 8 — RELATED -PARTY TRANSACTIONS (Continued)
VNB initiates, sponsors, promotes and carries out plans, policies and activities to attract conferences and
visitors to the City. Pursuant to the Agreement, VNB agreed to pay fees to the Organization totaling $0 and
$63,000, respectively, for the years ended June 30, 2025 and 2024. VNB also agreed to reimburse the
Organization for all reasonable expenses incurred by it in carrying out its duties to VNB, including rent and
related facility costs, payroll and related benefits, and other direct marketing costs. For the years ended
June 30, 2025 and 2024, the Organization billed $2,117,563 and $1,765,755, respectively, to VNB for these
fees and costs, which are recorded as service fees from related parties in the accompanying statements of
activities.
MAP works to improve business conditions and the business environment for tourism for member hotels in
the City through the provision of marketing, sales, and special events programs, along with various other
initiatives directly to promoting tourism and its associated activities. Pursuant to an Agreement for Services
("MAP Agreement") dated June 17, 2024, the Organization was appointed by MAP, effective February 1,
2024, as a consultant MAP requires to carry out its mission and obligations to the City. The MAP Agreement,
as amended, expired on June 30, 2025. In consideration for these services, MAP agreed to pay quarterly
fees of $27,000 during the term of the Agreement. MAP paid fees totaling $108,000 and $45,000 for the
years ended June 30, 2025 and 2024, respectively, which are recorded as service fees from related parties
in the accompanying statement of activities.
In addition, payroll and related expenses from shared employees employed by the Organization were
allocated to VNB and MAP. During the years ended June 30, 2025 and 2024, payroll and related expenses
of $0 and $279,885, respectively, were allocated to VNB. During the years ended June 30, 2025 and 2024,
payroll and related expenses of $539,367 and $226,695, respectively, were allocated to MAP.
As of June 30, 2025 and 2024, the Organization had related -party receivables from VNB of $0 and
$102,263, respectively, in the accompanying statements of financial position. As of June 30, 2025 and
2024, the Organization had related -party receivables from MAP of $0 and $50,656, respectively, in the
accompanying statements of financial position. These amounts do not bear interest, are not collateralized
and have no stated repayment terms.
13.
14-37
ATTACHMENT C
Crowe
INDEPENDENT ACCOUNTANT'S REPORT
To the Board of Directors
Visit Newport Beach Inc.
Crowe LLP
Independent Member Crowe Global
We have examined management of Visit Newport Beach Inc.'s assertion, included in the accompanying
Management Statement Regarding Compliance With Certain Provisions of the Agreement Between the
City of Newport Beach and Visit Newport Beach Inc. for Tourism Promotion, Branding, and Marketing
Services, that Visit Newport Beach Inc. (the "Organization") complied with the provisions in Exhibit A of the
Agreement Between the City of Newport Beach and Visit Newport Beach Inc. for Tourism Promotion,
Branding, and Marketing Services (the "Agreement") regarding the attached 2025 Expenditures Report,
summarizing the expenditures of funds received pursuant to the Agreement during the period July 1, 2024
to June 30, 2025. The Organization's management is responsible for its assertion. Our responsibility is to
express an opinion on management's assertion about Visit Newport Beach Inc.'s compliance with the
specified requirements based on our examination.
Our examination was conducted in accordance with attestation standards established by the American
Institute of Certified Public Accountants. Those standards require that we plan and perform the examination
to obtain reasonable assurance about whether management's assertion about compliance with the
specified requirements is fairly stated, in all material respects. An examination involves performing
procedures to obtain evidence about whether management's assertion is fairly stated, in all material
respects. The nature, timing, and extent of the procedures selected depend on our judgment, including an
assessment of the risks of material misstatement of management's assertion, whether due to fraud or error.
We believe that the evidence we obtained is sufficient and appropriate to provide a reasonable basis for
our opinion.
We are required to be independent and to meet our other ethical responsibilities in accordance with relevant
ethical requirements relating to the engagement.
Our examination does not provide a legal determination on Visit Newport Beach Inc.'s compliance with the
specified requirements.
In our opinion, management's assertion that Visit Newport Beach Inc. complied with the provisions of Exhibit
A of the Agreement regarding the attached 2025 Expenditures Report for the year ended June 30, 2025, is
fairly stated, in all material respects.
This report is intended solely for the information and use of Visit Newport Beach Inc. and the City of Newport
Beach and is not intended to be and should not be used by anyone other than the specified parties.
oto" LLP
Crowe LLP
Costa Mesa, California
September 23, 2025
14-38
Docusign Envelope ID: 968C7CCD-CCO2-4886-9E3E-4DC3CD95AC24
VISIT
NEWPOR"I'
13L-'ACH
CALIFORNIA
Management Statement Regarding Compliance With Certain Provisions of the Agreement Between
the City of Newport Beach and Visit Newport Beach Inc. for Tourism Promotion, Branding, and
Marketing Services
We, as members of management of Visit Newport Beach Inc. (the "Organization"), are responsible for
complying with the provisions of Exhibit A of the Agreement Between the City of Newport Beach and
Visit Newport Beach Inc. (collectively, the "Parties") for Tourism Promotion, Branding, and Marketing
Services (the "Agreement") in that funds received by the Organization pursuant to this Agreement were
expended in accordance with this Agreement. We are responsible for establishing and maintaining effective
internal controls over compliance with the provisions of Exhibit A of the Agreement. We have performed
an evaluation of the Organization's compliance with the provisions of Exhibit A of the Agreement regarding
funds expended during the year ended June 30, 2025, as summarized in the attached 2025 Expenditures
Report. Based on this evaluation, we assert that the Organization was in compliance with the provisions of
Exhibit A of the Agreement as described below:
Exhibit A of the Agreement requires the Organization to "develop, plan, carry out, and supervise a program
to market and promote the Newport Beach brand and to promote tourism in, and serve the needs of, visitors
to Newport Beach and thereby drive up the amount of TOT collected and improve the overall tourism
business and commerce throughout the City (`Services'). Services shall, at a minimum, include the
following:
• The maintenance of suitable office space and the employment of competent personnel to properly
carry out promotional, branding, and marketing duties;
• The creation of marketing materials and information to promote tourism and inform prospective
visitors of the recreational activities, cultural assets, shopping and dining opportunities, night-time
stay opportunities, and natural beauty of Newport Beach. These materials may include, but are not
limited to, website and digital content, brochures, publications, guides, online promotions, social
media campaigns and various forms of print and digital advertising;
• The dissemination of information described in this section by way of print and digital media,
including direct mail, publications, social media, websites, mobile applications, direct digital
advertising , events or other means of distribution;
• The development and implementation of specific marketing programs designed to increase
awareness of the Newport Beach brand and to increase business and visitor trade in Newport Beach;
and
• Any additional services as may be proposed by the City from time to time, subject to mutual
agreement of the Parties, which are consistent with the promotion of tourism and the Newport
Beach brand."
Visit Newport Beach Inc.
Signed by:
Gary erwm
President/CEO
r��DocuSignedb
���(y:I ,,
By
Lily narson
CFO
14-39
VISIT
NEWPORT
BEACH
CALWORNIA
VISIT NEWPORT BEACH, INC.
2025 Expenditures Report
July 1, 2024 -
June 30, 2025
2025 Expenses
Advertising Expenses
66101 -Advertising
$ 1,286,016
66121 - Promotional Gift Cards
1,875
66202 - Creative Production
373,887
67101 - Research
271,970
Total Advertising Expenses
1,933,748
Marketing Expenses
Community Relations
A 66212 - Community Sponsorships
90,325
67104 - Annual Marketing Outlook Event
-
67105 - Awards
4,320
67107 - Promotional Items
42,426
67108 - Company -Sponsored Events
-
67111 - Community Partnerships
137,461
Total Community Relations
274,532
Event Marketing
67102 - Christmas Boat Parade
176,244
67103 - Community Partner Events
512,109
Total Event Marketing
688,353
Marketing Collateral
67309 - Business Plan
2,405
67311 - Collateral Production Expenses
3,642
Total Marketing Collateral
6,047
Digital Marketing
67501 - Social Media
106,965
67502 - Website Maintenance
23,976
67503 - SEO/SEM
120,570
67508 - Website Redesign Expenses
-
66211 - CRM Maintenance & Platform Subscrip
25,917
Total Digital Marketing
277,428
Communications/Public Relations
67601 - PR Agency/Tracking/Copywriting
233,807
67602 - Media FAM Tours
56,278
67605 - Media Opportunities
35,637
67607 - Media Relations
2,105
Total Communications/Public Relations
327,827
Total Marketing Expenses
1,574,187
International Marketing Initiatives
67401 - International Brand Activations
26,909
67402 - International FAM Tours
8,059
67404 - International Trade Shows
20,633
67405 - International Airfare
47,420
67406 - International Accommodations
48,654
67407 - International Meals
2,273
67408 - International Transportation Costs
4,351
67409 - International Other Travel Costs
308
67410 - International Business Meals/Entertain
201
67411 - International Promotional Items
1,509
67412 - International Brand Events
663,113
Total International Marketing Initiatives
823,430
NB&Company Fees
B 68001 - NB&Co Fees
2,117,563
Total NB&Company Fees
2,117,563
Direct Sales Initiatives
Sponsorships
66232 - Hosted Industry Events
129,793
Total Sponsorships
129,793
14-40
VISIT
NEWPORT
BEACH
CALWORNIA
VISIT NEWPORT BEACH, INC.
2025 Expenditures Report
July 1, 2024 -
June 30, 2025
Total Direct Sales Initiatives 129,793
Total Expenses 6,578,721
Other Expenditures:
Fixed asset additions capitalized
Website development costs capitalized
Change in other prepaid expenses and current (253,557)
liabilities, net
tL S3,Db/)
$ 6,325,164
NOTES:
A Included in this account are expenditures for or contributions to special events and not -for -profit
organizations in Newport Beach as follows:
Vendor Event Amount
City of Newport Beach Program Sponsorships $ 75,000
S 75,000
B Consist of reimbursements for costs incurred by Newport Beach & Company as follows:
Class of Expense Amount
Salaries/Benefits $ 1,614,833
G & A Overhead 502,730
$ 2,117,563
14-41