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Home My WebLink About02 - Presentation on the Results of the Corona del Mar Commercial Corridor Study - PowerPointRESULTS OF THE CORONA DEL MAR COMMERCIAL CORRIDOR STUDY Community Development Department November 4, 2025 BACKGROUND AND PURPOSE OF STUDY Identified Concerns from the Community: • Planning and zoning framework for CdM is outdated • Barriers resulting in limited private investment • Parking concerns for residents and businesses August 22, 2023, A-1 Item to discuss CdM Commercial Corridor September 26, 2023, Study Session to discuss possible study and its content Summer 2024, City launched comprehensive land use and mobility study to identify opportunities to enhance and improve the CdM commercial corridor I, CITY OF NEWPORT BEACH Draft zoning regulations unique to CdM Reduce barriers to investment Implement parking solutions that balance all users Enhance walkability & safety Determine feasibility of other development opportunities —• Project Boundary Background Research & Business Engagement • Extensive background research • Case studies • Mailers • Door -to -Door Engagement I, CITY OF NEWPORT BEACH STUDY PROCESS Public Engagement • Roundtable Interviews with business community • Business outreach follow- up • Public Open House August 12t", 2025 • Follow up Community Meeting October 7, 2025 Public Hearings • Study Session with City Council • Draft Zoning Code updates • Planning Commission Hearing • City Council Hearing i 91 Implementation • City to begin implementing the various recommendations from the Study Income: Average household income of the 100% captured market is 90% $153,100 so°i° Median Age: 38 70% 60% • Frequency: Average of 3.3 times per year 50°�° 40% Consistent Visitation 30% throughout the year zo°i° tjCorridor Visitors- 2.9 10% million visitors annually that 0% stay 30 minutes or more Distance of Corridor Visitation ■< 5 Miles 10-30 Miles 5-10 Miles > 30 Miles Percent of Businesses by Type General Merchandise, Apparel, Furnishings, and Other (GAFO) ■ Neighborhood Goods and Services (NG&S) ■ Food and Beverage (F&B) Independent vs. Chain 100% Uses 90% 29% 80% 70% 60% 50% 4a°/o T q f I % 30% 20% 10% mft�� D% Cd M ■ Independent Chain r01 Key Takeaways: CdM has a much lower percentage of food and beverage uses Active uses like restaurants and entertainment encourage longer stays Streetscape improvements foster a pedestrian environment Land use regulations should be specific to the area and be pedestrian oriented Suite of parking and mobility strategies is critical I, CITY OF NEWPORT BEACH 14 GOAL 1: LAND USE AND DESIGN Action 1: • Streamline preferred land uses (inc. outdoor dining) • Consider residential opportunities " ..µ PIMMFA 2: '' =- -Reduce parking for preferred land uses (restaurants/retail) •Incentivize lot consolidation Action 3: • Establish design guidelines to set minimum standard (not style) Action 4: • Prohibit uses that are not compatible with pedestrians or residential „ o Carwashes, vehicle repair, drive-thru's Offices - Business, Medical, Dental Retail Sales Automobile Uses — Rental, Washing, Repair, Drive Thru Animal Services —Veterinary Services Animal Services — Animal Boarding/Kennels Service -Oriented Business Personal Services (Nail salons, barber/beauty shop) Fitness Facility (under 2,000 SF) Existing Zoning Permitted ' Permitted Permitted/Minor Use Permit Conditional Use Permit Conditional Use Permit Permitted/Minor Use Permit Permitted Proposed Permitted Permitted Not Permitted* Minor Use Permit Not Permitted Permitted/Minor Use Permit Permitted Food and Beverage Wine Tasting Room Bar, Lounges, Nightclubs Restaurant (no late hours) Fast Casual Restaurant (no alcohol) Restaurant (w/late hours/live entertainment/dancing) Outdoor Dining Residential Uses (2nd/3rd Floor) Existing Zoning Not Allowed Conditional Use Permit Permitted/Minor Use Permit Minor Use Permit Proposed Minor Use Permit Conditional Use Permit Director Level Director Level Conditional Use Permit Minor Use Permit Use Permit Amendment/Admin Permit Not Allowed Director Level Permitted GOAL 2: PARKING AND ACCESS TO CORRIDOR Action 1: • Leverage technology to access available parking ON \ Action 2: ;Q • Lease private parking lots it Action 3: ` • Expand local trolley/circulator to CdM year round I ' Action 4: ` • Employee parking/shuttle GOAL 2: PARKING AND ACCESS TO CORRIDOR Action 5: • Valet program for public or private property Action 6: •Establish parking in -lieu fee program Action 7: • Look for available sites for public parking Action 2: Lease Private Parking Lots • Target banks and office buildings • Unused during peak hours • City typically pays for cleaning and insurance • Can be for public or employees • Free or paid • Reduces red tape for businesses Action 5: Valet • Valet can be offered by the City or permitted through the City • Queue on side streets • Allows use of less desirable lots • Double stacking of cars Wv VALET PARKING FF �Tjyq �Ty q�f,�rti r rti l Fi d GOAL 3: SAFETY AND MOBILITY Action 1: • Intersection safety improvements o MacArthur Boulevard/PCH and Orchid Avenue/PCH Action 2: • Bulbouts and crosswalk markings Action 3: • Bike Infrastructure • Get cyclists and E-Bikes off sidewalks and Coast Highway GOAL 4: CORRIDOR IDENTITYAND SENSE OF PLACE PIP q,iPF M Action 1: .� Map locations where outdoor dining is allowed and find new areas for sidewalk extensions -a L.-:-� � ■ i`s ; Y, Action 2: • Wayfinding signage December 5, 2024, Business canvassing February 24, 2025, Business roundtable February 26, 2025, Business roundtable July 17, 2025, CdM Residents' Association presentation July 29, 2025, Follow-up business roundtable August 12, 2025, Community Open House October 7, 2025, Follow-up community meeting f, I Business Feedback: • Parking is challenging for employees and customers • Desire to streamline proposals and support food and beverage • Pedestrian safety • Love the location and community events • Concerns with limiting certain uses Broader Community Feedback: • Interest in outdoor dining and restaurants if compatible • Not supportive of housing on upper floors • Afraid of losing existing businesses like tire shop/personal services • Reduce/prohibit drive-thrus and real estate offices • Want potential parking impacts to residential addressed • Unsure about valet but really like private lot lease idea • Like bike infrastructure and pedestrian improvements I, i CITY OF NEWPORT BEACH CORRIDOR ATLAS • Atlas is a master plan for the commercial corridor • Includes: • Background research • Case studies • Outreach •Recommendations oHow to implement • Implement recommendations overtime • Code amendments •Programs • Designing infrastructure improvements 18 Code Amendments Programs Public Improvements 5. C01 Change land use permissions Allow residential Reduce parking rates for preferred uses Incentives for lot consolidation (FAR) Design guidelines Valet ordinance for public ROW Private parking lot leases 8. Signage and technology solutions 9. Expansion of trolley/local circulator 10. In -lieu parking fees 11.Improving intersections and crosswalks 12. Sidewalk extensions and bulbouts 13. Designing bike infrastructure to/along 5th Avenue 14. Purchase of property for parking CITY OF NEWPORT BEACH Westmoreland, LWestmorelandanewportbeachca.c�ov Assistant J Perezanewportbeachca.c�ov Sjurjisanewportbeachca.gov Parking Supply in Corridor • 1,575 total spaces • 522 on -street spaces • 1,053 off-street spaces o 83 spaces are in public lots Weekday peak = Lunch Weekend peak = Dinner Typical Peak — 600 parking spaces vacant (40%) I, CITY OF NEWPORT BEACH 100% 1 ti 60% 40% 20% 0% 10.00 AID 12,00 Pm 2DO Pm 5.00 Pm On -Street - Off -Street -Total I, CITY OF NEWPORT BEACH 22 100 ROOM ear 40 20 0 10:00 AEI 12:00 PSI 4.00 PM 6:00 FI On-Street Off -Street :Total 23 514 c3r.:j cz L "D PUT e, is ey LJ ti LEGEND On-Slre-O Thor - 12PM —0-49% 50-69% 70-84% 85- 100%+ C)ff-!Strmt A zPdrg Ava IF r RL 7 4: 3�{ II Fli li4Y�Flvjrl Sw"!t. Etwi. HERE Gormirk lAteftnw. increment P COrO.,-GE NRCAN &-mo IGN, Kada5b--r IAL Ordnance Sur.%Lv rtsn Japan YETI. Ran Chria (Hong Kan!g). joi OpenShreefflap t--e e4:s Ghwe QteeirnuA&Lp 100%+ dh ON -STREET • 2-hour parking, along Coast Highway • Restricted between the hours of 7:00 a.m. and 6:00 p.m. everyday OFF-STREET • Private facilities serving the commercial uses along Coast Highway CITY PUBLIC PARKING • Cars: $2.30 an hour • 12 hour maximum parking I, CITY OF NEWPORT BEACH 25/13 RESTAURANTS S BARS (19%) SPECIALTY (4%) OTHER (4.5%) QUICK SERVE FiCwME SUPPLIES APPAREL~ (5-5%) REAL E STATE () FINANCIAL & INSURANCE (4.5%) MEDICAL (3.5%) FITNESS (6-5%) SALONS & PERSONAL CARE (12%) OTHER SERVICES (8-5%) 2nci Street Coast Hwy Main Street CdM ■NGS ■GAFO • 649 Business Licenses total • 128 parcels in the corridor . jJ] G'nfi C(• Q � 4 sae ... .: I '..' CD M 9t Costa na Be {h D G F. 0 dM True Market Map (70% of Visitors) if�vnd Mission Viejo CdM Visitor Journey Prior Horne Leisure Work Dining Hotels & Casinos 60A% 62.2% 2.6% 5.2% Post Horne Leisure Dining Groceries Hotels & Casinos LOS of Corridor Visitation 100°% 80% 00E0 4011A 20°% 0IY0 ■ > 129 Mins ■ 90-120 Min ■ 60-90 Mins ■ 30-60 Mins 2nd Street Coast Highway Main Street Carona del Mar CdM BID established to finance activities and programs that benefit the member businesses located and operating in the area 1997 0 0 2004 Many elements of the Vision Plan had been implemented by 2006, including corridor medians, streetscape furniture, landscaping, town center and clock tower 0 East Coast Highway Relinquished from CalTrans CdM BID developed Vision Plan 2004 I, CITY OF NEWPORT BEACH Land Use and Mobility Study commenced 2021 CdM BID disestablished; maintenance of landscaping in amenity zone transferred to PW 2024 "i71