HomeMy WebLinkAbout2000-22 - Adopting Sign Regulations and Design Guidelines for Commercial Properties on the Balboa Peninsula and Related Amendments to Title 20 of the Newport Beach Municipal Code [Amendment 907].ORDINANCE 2000 -22
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF
NEWPORT BEACH ADOPTING SIGN REGULATIONS AND
DESIGN GUIDELINES FOR COMMERCIAL PROPERTIES ON
THE BALBOA PENINSULA AND RELATED AMENDMENTS TO
TITLE 20 OF THE NEWPORT BEACH MUNICIPAL CODE
[AMENDMENT 9071
WHEREAS, the City of Newport Beach desires to update the sign regulations for
commercial properties on the Balboa Peninsula; and
WHEREAS, the City Council of the City of Newport Beach appointed a steering committee
to oversee the drafting of the new sign regulations; and
WHEREAS, on September 21, 2000, the Planning Commission of the City of Newport
Beach held a public hearing on the proposed sign regulations; and
• WHEREAS, the Planning Commission of the City of Newport Beach voted unanimously
to recommend approval of the Balboa Sign Overlay to the City Council; and
WHEREAS, on October 24, 2000, the City Council of the City of Newport Beach held a
public hearing regarding this amendment; and
WHEREAS, the public was duly noticed of the public hearings; and
WHEREAS, pursuant to the California Environmental Quality Act, it has been determined
that the proposed amendment is categorically exempt under Class 5, minor alterations in land use
limitations.
THE CITY COUNCIL OF THE CITY OF NEWPORT BEACH DOES HEREBY ORDAIN AS
FOLLOWS:
SECTION 1: The Balboa Sign Overlay as provided in Exhibit "A" is hereby adopted.
• SECTION 2: All signs in commercial districts on the Balboa Peninsula shall be subject to
the regulations contained in the Balboa Sign Overlay.
• SECTION 3: Sections 20.43.050, 20.45.035, and 20.67.010 of Title 20 of the City of
Newport Beach Municipal Code" shall be revised to read as provided in Exhibit `B."
SECTION 4: Districting Maps 2, 3, 4, 8, 9, 10, 11, and 12 shall be revised to identify the
Balboa Sign Overlay.
SECTION 5: The Mayor shall sign and the City Clerk shall attest to the passage of this
Ordinance. This Ordinance shall be published once in the official newspaper of the City, and the
same shall become effective thirty (30) days after the date of its adoption.
This Ordinance was introduced at a regular meeting of the City Council of the City of
Newport Beach held on October 24, 2000, and adopted on the 14th day of November, 2000, by the
following vote, to wit:
• AYES, COUNCIL MEMBERS Thomson, Glover,
Adams, Debay, Ridgeway, O'Neil & Mayor Noyes
NOES, COUNCIL MEMBERS
ABSENT COUNCIL MEMBERS
•
ATTEST:
IS MEW
CITY CLERK
2
CITY
NEWPORT
BEACH
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Balboa Nnpign o
Overlay
preparedfor
City of Newport Beach
by
Urban Design Studio
A Division of RBx' Consulting
October 5, 2000
Table of Contents Balboa Sign Overlay
Table of Contents
Sections:
Page:
IPurpose and Intent ............................... ............................... 2
II Applicability ..................................... ............................... 3
III Relationship to Chapter 20.67 and Other Chapters .......... I ...................... 3
IV Definitions ....................................... ............................... 4
VGeneral Provisions .............................. ............................... 12
VI Exemptions from Sign Permits .................. ............................... 17
VII Text Versus Graphics ........................... ............................... 20
VIII Procedures for Sign Approval .................... ............................... 21
IX Comprehensive Sign Program ................... ............................... 23
XCreative Sign Program .......................... ............................... 25
XIPermanent Signs ................................ ............................... 27
XIITemporary Signs ............................... ............................... 32
XIIIReserved ....................................... ............................... 35
XIVAbandoned Signs ................................ ............................... 35
XVIllegal Signs ..................................... ............................... 36
XVI Balboa Peninsula Amortization Program ......... ............................... 36
XVII General Design Guidelines for Signs .............. ............................... 38
XVIII Design Guidelines for Specific Types of Signs ... ............................... 43
XIX Sign Design Guidelines Checklist ................ ............................... 48
City of Newport beach Page I
Balboa Sign Overlay Purpose and Intent
A distinct sign.
laN
A well designed sign.
custam small business sign.
A sign that expresses local
character.
1. Purpose and Intent
This Chapter provides supplemental
standards for on -site signs in the commercial
areas on Balboa Peninsula.
The provisions of this Chapter are intended
t0:
A. Encourage creative, fun, and well -
designed signs that contribute in a
positive way to Balboa Peninsula's
visual environment, express local
character, and develop a distinctive
image. Predictable and mediocre signs
will be strongly discouraged.
A creative and tun sign.
B. Encourage signs that are responsive to
the aesthetics and character of their
particular location on the Peninsula.
Signs should be compatible and
integrated with the building's
architectural design and with other signs
on the property.
C. Recognize that many businesses on the
Peninsula are small, non- franchise
establishments. These businesses depend
on their sign's clear communication to
bring in customers. By providing more
permitted sign types and choices, small
businesses may more successfully deal
with limited funds and time.
D. Providethe meansof approval for unique
sign concepts and programs.
E. To provide merchants with a way to
effectively communicate without
creating sign clutter.
Page y City of Newport Beach
Applicability Balboa Sign Overlay
dt. Applicability ill. Relationship to Chapter 2®.67 and
Other Chapters
A. The sign regulations provided in this
Chapter are intended.to apply to on -site
signs in the commercial districts on
Balboa Peninsula. Certain types of signs
authorized in this Chapter may only be
employed on Balboa Peninsula.
B. The Sign Design Standards (Section
XVII) shall be used to evaluate Sign
Permit applications to ensure that signs
are well designed, compatible with their
surroundings and the proposed use, and
do not detract from the overall visual
quality of the Peninsula.
City of Newport Beach
A. The following regulations represent an
overlay or "supplemental" provisions to
the base Sign Code in Newport Beach
(Chapter Z ®.67). When the provisions of
this Chapter and the base Sign Code
conflict, the provisions of this Chapter
shall apply.
B. In addition to the regulations of this
Chapter and the base Sign Code, the
provisions of Chapter 15.16 relating to
building codes, sign permits, fees,
penalties, and a method of enforcement
shall apply. Where a use permit,
variance, modification permit, or site -
plan review procedure has been used,
any applicable conditions of that
approval shall supercede this Chapter.
Page 3
Balboa Sign Overlay Definitions
Sign placed on art awning.
Awning Sign
Beck -Ul Awning
Building Marker
IV. Definitions
This Chapter contains a comprehensive
section of definitions, including the definitions
contained in Chapter 20.67.
A. Abandoned Sign. A sign which no
longer identifies or advertises a bona
fide business, lessor, service, owner,
product, or activity, and/or for which
no legal owner can be found.
B. A- Frame Sign. A freestanding
portable sign usually used on public
sidewalks. These signs are usually
small and are removed at the close of
business. Typically hinged at the top,
or attached in a similar manner, and
widening at the bottom to form a
shape similar to the letter A.
Typically constructed of wood, metal,
or plastic.
other similar devices. This also includes
any type of electronically controlled
changeable copy signs.
D. Awvins£ Signs. A sign painted on, printed
on, or attached flat against the surface of
an awning.
E. Back -Lit Awning. An internally
illuminated, fixed, space -frame structure
with translucent, flexible, fabric
reinforced covering designed in awning
form and with graphics or copy applied
to the visible surface of the awning.
F. Banner Sign. A
sign made of
fabric or any
nonrigid material
with no enclosing
framework.
Banner Sign
G. Building Marker. A sign indicating the
C. Animated Sign. Any sign that uses name of a building and date and
movement, lighting, or special incidental information about its
materials to depict action or create a construction, which is cut into a
special effect or scene. This masonry surface or made of bronze or
classification includes wind - actuated other permanent material.
elements such as flags, banners,
pennants, streamers, whirligigs, video
displays, flip disks, plasma displays, or
Page 4 City of Newport Beach
Definitions Balboa Sign Overlay
H. ChanfEeable Copy Sign. A sign with
changeable copy, regardless of methodof
attachment or materials of construction.
This classification includes time and
temperature displays, bulletin boards,
and changeable copy signs on marquees.
f. City. Unless the context clearly
discloses a contrary intent, the word
"City" shall mean the City of Newport
Beach.
J. Combination Si 'n. Any sign
incorporating any combination of the
features of ground, projecting and roof
signs.
K. Construction Project Sign. A sign
identifying the architect, engineer,
designer, contractor, developer, lending
institution, or future occupant of a
construction project.
L. Copy. The graphic content of a sign
surface in either permanent or
removable letter, pictographic, symbolic,
or alphabetic form.
M. Directory Sis n. A sign listing the
tenants or occupants of a building or
building complex.
N. Directional/Information Sign. An on-
premise sign giving directions,
instructions, or facility information of
an establishment but no advertising
copy, e.g., parking orexit and entrance
signs.
O. Display Surface. The area made
available by the sign structure for the
purpose of displaying the advertising
copy.
P. Doubie -raced Siyrn. A sign designed
with the intent of providing copy on
both sides.
MAXIMUM
SIGN FACE f.. BE'PNEEN BETMEN
EACH
SIGN FACE
SHOULD BE NOT
LESS THAN r
NOR GREATER
THAN 12"
BETWEEN EACH
SIGN FACE
SIGN FACE
Directional Sign
Changeable Copy Sign
-F-
Double -faced Sign D.veclory Sign
City of Newport Beach Page 5
Balboa Sign Overlay Definitions
a
arvs
Figurative Signs
Freestanding Sign
Ghost Sign
Q. Facade. The entire building front
including the parapet.
R. Face of Sign. The area of a sign on
which the copy is placed.
U. Freestanding Sign. A sign supported
permanently upon the ground by poles
or braces and not attached to any
building. This includes pole signs, ground
signs, and monument signs.
S. Figurative Sign. A sign which V. Frontage. The length of the property
employs the use ofa three dimensional line of any one premise along a public
object to communicate the businesses' right -of -way on which it borders.
product or services.
Figurative Sign
T. Flag. A rectangular piece of fabric of
distinctive design that is used as a
symbol, as a signage device, or as a
decoration.
W. Ghost Sign. A painted wall sign which
has purposely been made to look very
old. See picture example.
X. Ground Sign. A freestanding sign
supported with a solid architectural
element at its base. This definition
includes monument signs.
Ground Sign
Page 6 City of Newport Beach
Definitions Balboa Sign Overlay
Y. Height (of a Siin). The vertical distance
measured from the highest point of the
sign, to the grade of the adjacent street
or the surface grade beneath the sign,
whichever is less.
Z. Illegal Sign. A sign which does not meet
the requirements of this code and which
is not a legal non - conforming status as
defined in definition AA.
AA. Illuminated Sign. A sign with an artificial
light source for the purpose of BB.
decorating, outlining, accentuating, or
brightening the sign area.
I. Externally Illuminated Sign. A
sign illuminated from an exterior
light source.
2. Internally Illuminated Sign. A
sign illuminated from an
interior light source contained
within the sign cabinet.
3. Luminous Tube Signs. Any
sign which consists of or is
illuminated by exposed
electrically- charged gas - filled
tubing, such as neon and argon
signs, or by fiber optics.
Leal INonconforminQ Sign. A sign
which was erected legally, but which
does not comply with subsequently
enacted sign restrictions and
regulations.
CC. Incidental Sign. A small sign, emblem,
or decal informing the public of the
facilities, trade affiliation or services
available on the premises, e.g., a credit
card sign or a sign indicating hours of
business or presence of parking,.
Internally illuminated Sign.
An Externally illuminated
Sign.
Luminous Tube Sign
■ DD. Inflated Display Sign. Any three -
-z dimensional air - or gas - filled object
r located, attached, or tethered to the
ground, site, merchandise, structure,
or roof and used to attract attention or
A sign Muminated from an exterior light source. as a sign as defined herein.
intiated Display Sign
City of Newport Beach Page 7
Balboa Sign Overlay Definitions
A sign that is painted on a
Walt.
Murat
�V +i vr; plUCfpl a[ it pringiel of
a bur7rlFng.
EE. Marquee. A permanent roof -like
structure or canopy of rigid materials
supported by and extending from the
facade of a building. (compare
"A wning')
FF. Monument Sign. A sign mounted
directly to the ground as a solid
architectural element. A sign which is
supported upon the ground which is not
a part of any building and is separated
therefrom by a distance of at least 6
inches.
t
r
Monument Slgn
GG. Mural. A large image or design painted or
affixed to the exterior surface of a
structure.
HH. Nonstructural Trim. The molding,
battens, caps, nailing strips, latticing,
cutouts or letters and walkways which
are attached to the sign structure.
fi. Off -site Sien. A sign advertising the
business, accommodations, services or
activities not provided on the premises
on which the sign is located. This
classification includes billboards.
JJ. Open House Sign. A sign containing only
the words "Open House," and the name
of the owner of the sign only, shaped and
placed in a manner which provides
direction to interested parties.
KK. Painted Wail SiAn. Any sign which is
applied with paint or similar substance on
the surface of a wall.
LL. Parapet. The extension of a false front
or wall above a roofline.
MM. Permanent Sign. Any sign designed and
intended to be used in excess of 90 days.
Page 8 City of Newport Beach
Definitions Balboa Sign Overlay
NN. Pole Sign. Any sign which is supported QQ. Pro'sectink Sign.
by one or more uprights, poles or braces A sign, other
in or upon the ground which are not a than a wall or
part of any building or enclosed within roof sign, which
the exterior wails of any building and projects from
are separated therefrom by a distance of and is supported
at least 6 inches. by a wall of a
building or a
00. Political Sign. A sign which is designed structure.
to influence the action of the voters
regarding candidates or measures of any RR. Projection. The
national, state, or local election. distance by
which a sign
PP. Portable Shin. Any sign designed to be extends over
moved easily and not permanently public property
affixed to the ground or to a structure or or beyond the
building. setback line.
Projecting Sign Rea! Estate Sign
SS. Real Estate Skn. A sign advertising
real property for sale, exchange, lease,
or rent.
TT. Residential Name or Identification
Sj' . A sign identifying the name or
address of a residence andlor its
occupants.
Poie Sign
UU. Rider. A small sign attached to a larger
sign and intended to convey information
PoRabiesign not conveniently incorporated into the
text of the larger sign.
City of Newport Beach Page 9
Balboa Sin Overlay Definitions
Root Sign
A sign placed under a
canopy.
VV. Roof Line. The
top edge of a
roof or building
p a r a p e t,
whichever is
h i g h e r,
excluding any
mansards,
cupolas, pylons,
chimneys, or
w i n o r
projections.
WW. Roof Sign. A sign erected upon or
above a roof of a building or structure.
XX. Sandwich Board Sign. See A -Frame
Sign.
YY. Sign. Any device, figure, fixture,
placard, or structure that uses any
color, form, graphic, illumination,
gesture, symbol, or writing to
advertise, announce the purpose o €, or
identify the purpose of a person or
entity, or to communicate information
of any kind to the public.
AAA. Snipe Sign. A temporary sign or poster
affixed to a tree, fence, etc.
BBB. Temporary Sien. Any sign, banner,
pennant, valance, or advertising display
constructed of cloth, canvas, light fabric,
cardboard, wall board, or other light
material, with or without frames,
intended to be displayed for a limited
period of time.
ircurhaet�As '� ;��
A banner sign used as a temporary sign.
CCC. Under Canopy Sign. A sign suspended
beneath a canopy, ceiling, roof, or
marquee.
ZZ. Sign Structure. The sign, and the
supports, uprights, braces, and
framework of the sign.
Page 10 City of Newport Beach
Definitions Balboa Sign Overlay
DDD. Wall Sisin. Any sign attached to, erected
against or painted upon the wall of a
building or structure, the face of which is
in a single plane parallel to the plane of
the wall.
1 _
S' f
Wall Sign
EEE. Window Sign. Any sign that is applied or
attached to a window or located within
3 feet of the inside of a window in such a
manner that it can be seen from the
exterior of the structure.
Window Sian
Window Sign
Wall sign
City of Newport Beach Page II
_Balboa Sign Overlay General Provisions
V. General Provisions 3. Obscene signs as defined by
California and Federal
A. Prohibited Signs Constitutional Law.
I. Internally
illuminated
(can) signs
w i t h
translucent
plastic faces
and internal
illumination
G
lntaroa8y illuminated can
sign supported by a pale.
2. Notices, placards, bills, posters,
cards, stickers, signs, advertising,
or other devices designed to
attract the attention of the public
that are posted or otherwise
affixed upon, a street, street
furniture, right of way, public
sidewalk, crosswalk, curb, lamp
post, hydrant, tree, alley,
telephone pole, public telephone,
or lighting system, or other public
alarm or communication system,
except those allowed under
Section XI.
4. Painted signs on fences or roofs
except addresses.
5. Signs not in compliance with the
provisions of this Chapter.
6. Signs erected in a manner that a
portion of its surface or supports
interfere with the free use of a
fire escape, exit or standpipe, or
obstruct a required ventilator,
door, stairway, or window above
the first story or are otherwise
hazardous.
7. Signs using words, colors, symbols,
shapes, or characters in a manner
that interferes with, misleads, or
confuses pedestrian or vehicular
traffic and safety.
8. Signs attached to or placed on
vehicles or trailers and which are
visible from a public right -of -way
except signs painted on or
otherwise permanently attached
to a vehicle in such a manner that
Page 12 City of Newport Beach
General Provisions Balboa Sign Overlay
the vehicle can be legally 3), and bulletin boards consistent'
operated on public rights -of -way, with Section VI -C -3.
provided the primary purpose of
the vehicle and the regular and
customary use of the vehicle is to
transport persons or property for
the business with the signs
attached or placed in such a
manner that the vehicle can be
legally operated on public rights -
of -way.
9. Inflated Misplay Signs.
lnffaled Display Sign
I0. Changeable copy signs in excess
of three square feet, except for
theater and cinema marquises,
service station fuel price signs
consistent with Section 20.67 (D-
PROHIBITED SIGN TYPES
Prohibited Vehiola Sign
Changeable Copy Sign
lntamaily (!laminated Can Sign
City of Newport Beach Page 13
Balboa Sign Overlay
General Provisions
B. Encroachment into Public Right -of-
3.
Colored lights shall not be used at
Way. Projecting /bracket signs that are
a location or in a manner so as to
attached to building facades may
be confused or construed as traffic
grojectlencroach over the public right-
control devices;
of -way a maximum distance of four feet
o r in no case closer than two feet to the
4.
Reflective -type bulbs and
curb line. Signs shall provide a minimum
incandescent lampsthat exceed 15
clearance of eight feet below the lowest
watts shall not be used on the
part of the sign to the finished grade
exterior surface of signs so that
below.
the face of the bulb or lamp is
exposed to a public right -of -way
C. Illumination of Signs. The artificial
or adjacent property; and
illumination of signs, either from an
internal or external source, shall be
S.
Light sources shall utilize
designed to eliminate negative impacts
energy- efficient fixtures to the
on surrounding rights -of -way and
greatest extent possible.
properties. The following standards shall
apply to all illuminated signs:
D. Measurement of Sign Area.
1. External light sources shall be
1.
The surface area of a sign shall be
directed and shielded to limit
calculated by enclosing the
direct illumination of any object
extreme limits of all lettering,
other than the sign;
background, emblem, logo,
representation, or other display
2. The light from an illuminated sign within a single continuous
shall not be of an intensity or perimeter composed of squares or
brightness or directed in a manner rectangles with no more than
that will create a negative impact eight lines drawn at right angles.
on residential properties in direct
line of sight to the sign. See
Section 20.67.025I.3;
Page 14 City of Newport Beach
General Provisions Balboa Sign Overlay
2. Supporting framework or bracing
that is clearly incidental to the
display itself shall not be
computed as sign area.
3. Double-faced (back-to-back) signs
shall be regarded as a single sign
only if mounted on a single
structure, and the distance
between each sign face does not
exceed two feet at any point.
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4. Where a sign consists of one or
Measurement of Sign Area.
more three - dimensional objects
(i.e., balls, cubes, clusters of objects,
E. Sign Copy. The sign copy (text) of
sculpture, or statue -like
permanent signs shaft relate only to
trademarks), the sign area shall be
the name andlor nature of the business
measured as their maximum
or service offered. Permanent signs
projection upon a vertical plane.
that advertise continuous mles, special
Signs with three- dimensional
prices, etc., shall not be allowed.
objects that exceed a projection of
six inches from the sign face may
F. Sikn Maintenance. Signs and
be approved in compliance with
supporting hardware, including
Section X (Creative Sign
temporary signs and time/temperature
Program).
signs shall be structurally safe, clean,
free of visible defects, and functioning
5. Time and temperature devices
properly at all times. Repairs to signs
shall not be included within the
shall be equal to or better in quality of
measurement of maximum sign
materials and design than the original
area.
sign.
Partially illegal sign copy
(Lotto -ATM).
City of Newport Beach Page 15
Balboa_ Sign Overlay__ _ _ General Provisions
G. Sign Removal or Replacement. When a
sign is removed or replaced, all brackets,
poles, and other structural elements that
supported the sign shall also be removed.
Affected building surfaces shall be
restored to match the adjacent portion of
the structure.
H. Combination Sign. Each portion of a sign
which is subject to more than one
classification shall meet the
requirements of the classification to
which such portion is subject.
Page 16 City of Newport Beach
Exemptions from Sign Permits Balboa Sign Overlay
VL Exemptions from Sign Permits
Sign Permits shall not be required for the signs
listed in this Section. Exempt signs shall not be
included in the determination of the total
allowable number of signs or total allowable sign
area for a site.
A. Permanent Signs Without Size
Limitations.
I. Official signs. Official and legal
notices required by a court or
governmental agency;
2. Government signs. A sign erected
by a federal or state agency or
the City;
3. Signs that are part of and
accessory to bus shelters, transit
shelters, pay phones, trash
receptacles, and other similar
street furniture located in the
public rights -of -way and installed
by the City or in compliance
with an agreement with the
City. This includes banners
attached to street lights and
other similar structures.
A sign that Is an accessory parr of a bus shelter. Government Sign
B. Permanent Signs with Size and Number
and Design Limitations.
1. Incidental__SiOns. Signs or
notices shall not exceed four
square feet in area for all such
signs.
2. Building Marker.
Commemorative plaques, tables,
dates of construction, and the
like when carved in stone,
concrete, or similar materials or
made of bronze, aluminum, or
other similar permanent
material. Signs shall not exceed
two square feet in area.
C -)
Incidental Signs
City of Newport Beach Page 17
Balboa Sign Overlay Exemptions from Sign Permits
3.
Changeable Copy Signs. Signs
b. The sign shall be placed in
with readily changeable
an area adjacent to or near
copy /text (e.g., chalkboard)
the primary entrance of
limited to one sign per business not
the structure or property
to exceed three square feet in
frontage and face the
area, and in compliance with
street curb in front of the
Section XVII F.
structure.
4.
Gasoline Pump Signs. Shall be
7. Vehicle - oriented Safety and
consistent with Chapter 20.67.
Directional Signs. Signs solely for
the purpose of guiding traffic,
5.
Portable Parking, Lot and Valet
parking, and loading on private
Parking Signs. One freestanding
property. One safety or
portable sign at each parking lot
directional sign on each site may
entrance limited to 10 square
include the name of the business
(21x51) feet in area. Sign shall not
or logo (which is not more than 20
cause hazard to pedestrian
percent of the total sign area)
movement.
within a maximum area of two
square feet. Maximum sign
6.
Site Address. Limited to one per
height shall be four feet from
street frontage. Each street
ground to the top.
address, subject to the following
standards:
9. Real Estate Window Listing. A
real estate office may place its
a. The total aggregate sign
listings in their front window
area shall not exceed 72
provided the gross area occupied
square inches. Individual
by the listing does not cover more
numbers and letters shall
than SO percent of the window in
not exceed a height of six
which the listings are placed.
inches.
Page 14 City of Newport Beach
Exemptions from Sign Permits Balboa Sign Overlay
C. Other Exempt Signs as Defined in
Chapter 20.67.040.
1. Signs within a structure or an
enclosed area and not visible from
the outside, surrounding property
or public right -of -way.
2. Temporary real estate signs
pursuant to the provisions of
Section 20.67.035(A)
Temporary real estate sign.
3. Bulletin Boards not over 12 square
feet in area for public, educational,
or religious institutions when the
same are located on the premises
of the institutions.
4. Construction project signs of all
types not exceeding a total of 12
square feet.
S. Signs of public service
companies indicating danger,
and aids to service or safety
including alarm signs.
6. Replacing the copy in
changeable copy signs.
7. Political signs.
8. Official flags of the United States,
states, counties, municipalities,
official advisory and signal flags,
and foreign nations. Private
organization signs which do not
exceed a total of 25 square feet.
9. Official advisory and signal flags.
Construction Sign
City of Newport Beach Page 19
Balboa Simon Overlay Exemptions from Sign Permits
10. Holiday window painting such as
for Christmas and Halloween shall
be permitted and exempt from
window sign limitations.
However, such painting shall
contain no reference to named
goods or services. In addition, all
such decorations shall be removed
within 10 days of the applicable
holiday.
11. Window signs indicating that an
establishment is "Open" or
"Closed" for business, maximum
two square feet in area, and no
more than one sign per business
frontage. They shall be
considered accessory window
signs and shall not be included in
incidental window sign area
calculations.
V11. Text Versus Graphics.
In the case where the text and a graphic
contained in this Sign Overlay occur, the text
shall always take precedence over the graphic.
Page 20 City of Newport Beach
Procedures for Sign Approval Balboa Sign Overlay
Vill. Procedures for Sign Approval
A. A sign permit shall be required for all
signs permitted under the provisions of
this chapter.
B. The wilding Director is authorized to
issue all sign permits which comply with
the provisions of this Chapter after
review by the Planning Director. The
Planning Director shall review all sign
permit applications for conformance with
the design guidelines of this Chapter,
Newport Sign Code - Chapter 20.67, and
Chapter 15.16 relating to building codes,
sign permits, and method of
enforcement. The Planning Director
shall also evaluate applications to ensure
that signs are well designed, compatible
with the proposed use and surrounding
properties, and do not detract from the
overall visualquality of the community.
C. The sign permit application review time
limit is 10 days in order to give the
Planning Department time to review the
sign against the design guidelines of this
Chapter.
City of Newport Beach Page ZA
Balboa Sign Overlay Procedures for Sign Approval
TABLE I -I
Balboa Sign Overlay Permit Process
SIGN TYPE
PERMIT NEEDED
APPROVAL
TIME FRAME
APPEAL PROCESS'
AUTHORITY
I. Single
Sign Permit
Building Director with
10 working days
Appeal to Planning
Building/Tenant
review from Planning
Commission pursuant to
Signs
Director (See Sec.
Chapter 20.45
VIII B)
2. Multi- Tenant Signs
Comprehensive Sign
Planning Director
Less than one month
Appeal to Planning
Program
Commission pursuant to
Chapter 20.45
3. Sign or signs that do
Creative Sign Permit
Planning Commission
b to 8 weeks
Appeal to City Council
not meet the sign
pursuant to Chapter 20.95
regulations and that
exhibit an unusually
creative solution
4. Sign or signs that do
Sign Exception Permit
Planning Commission
d to 8 weeks
Appeal to City Council
not meet with sign
pursuant to Chapter 20.95
regulations and that
do not exhibit an
unusually creative
solution
Page 22 City of Newport Beach
Comprehensive Sign Program Balboa Sign Overlay
iii. Comprehensive Sign Program 3. Whenever the Director determines that
a Comprehensive Sign Program is
A. Purpose and Intent. The purpose of a needed because of special project
Comprehensive Sign Program is to characteristics (e.g., the size of proposed
integrate a project's signs with the signs, limited site visibility, a business
structures' design into a unified within a business, the location of the site
architectural statement. A relative to major transportation routes,
Comprehensive Sign Program provides a etc.).
means for the application of sign
regulations for multi- tenant projects, to
encourage maximum incentive and
latitude in the design and display of
multiple signs and to achieve, not
circumvent, the purpose and intent of
this Chapter.
B. Applicability. The approval of a
Comprehensive Sign Program shall be
required whenever any of the following
circumstances exist, or whenever an
applicant requests the approval of a
Comprehensive Sign Program.
I. Whenever three or more
separatetenant spaces are created
on the same parcel;
2. Whenever five or more non-
exempt signs are proposed for a
new or existing development; and
C. Approval Authority. A Comprehensive
Sign Program shall be approved through
the granting of a Sign Permit for a
Comprehensive Sign Program by the
Modifications Committee.
D. Application Renuirements. A Sign
Permit application for a Comprehensive
Sign Program shall include all
information and materials required by
the Department, and the filing fee set by
the City's fee resolution.
E. Standards. A Comprehensive Sign
Program shall comply with the
following standards:
I. The program shall comply with
the purpose and intent of this
Chapter, the Sign Design
Guidelines and the overall purpose
and intent of this Section;
City of Newport Beach Page 23
Balboa Sign Overlay Comprehensive Sign Program
Z. The signs shall enhance the affected. Revisions that would
overall development, be in substantially deviate from the original
harmony with, and relate approval shall require the approval of a
visually to other signs included in new Comprehensive Sign Program.
the Comprehensive Sign
Program, to the structures and/or G. To Contain All Signs. All signs, including
developments they identify, and permanent, temporary, and exempt
to surrounding development; signs shall be addressed by the
Comprehensive Sign Program.
3. The program shall accommodate
future revisions that may be
required because of changes in
use or tenants; and
4. The program shall comply with
the standards of this Chapter,
except that flexibility is allowed
with regard to sign area, number,
location, and/or height to the
extent that the Comprehensive
Sign Program will enhance the
overall development and will
more fully accomplish the
purposes and intent of this
Chapter.
F. Revisions to Comprehensive Sign
Programs. Revisions to a
Comprehensive Sign Program may be
approved by the Planning Director if
the intent of the original approval is not
Page 24 City of Newport Beach
Creative Sign Program Balboa Sign Overlay
X. Creative Sign Program
B. Applicability. An applicant may
request approval of a Sign Permit
A. Purpose. The purpose of the Creative
under the Creative Sign Program to
Sign Program is to;
authorize on -site signs that employ
standards that differ from the other
I. Encourage signs of unique design
provisions of this Chapter and/or
and materials, and that exhibit a
Chapter 20.67 - Signs, but comply
high degree of thoughtfulness,
with the provisions of this Section.
imagination, inventiveness, and
spirit; and
C. Approval Authority. A Sign Permit
application for a Creative Sign shall be
2. Provide a process for the
subject to approval by the Planning
application of sign regulations, in
Commission.
ways that will allow creatively
designed signs that make a
D. Application Re uirements. A Sign
positive visual aesthetic
Permit application for a Creative Sign
contribution to the overall image
shall include all information and
of Balboa Peninsula, to avoid the
materials required by the
impacts of inappropriate scale and
Department, and the filing fee set by
size poorly designed signs.
the City's fee resolution.
Unique designs are
encouraged.
E. Design Criteria. In approving an
application for a Creative Sign Program,
the Planning Commission shall ensure
that a proposed sign meets the following
design criteria:
An example of a high qualify
sign.
Signs should be of imagina6va design.
City of Newport Beach Page 25
Balboa Sign Overlay Creative Sign Program
The use of symbol and imagery
is encouraged.
I. Design Quality. The sign shall:
character of the City;
a. Constitute a substantial
C.
Symbols or imagery
aesthetic improvement
relating to the maritime
tothe site and shall have a
industry;
positive visual impact on
the surrounding area;
d.
Symbols or imagery
relating to the beach,
b. Be of unique design, and
surfing, fishing, amusement
exhibit a high degree of
park industries;
thoughtfulness,
imagination, inventiveness,
e.
Inventive representation of
and spirit; and
the use, name or logo of
the structure or business.
C. Provide strong graphic
character through the
3. Architectural Criteria. The sign
imaginative use of
shall:
graphics, color,
illumination, texture,
a.
Utilize and/or enhance the
quality materials, scale,
architectural elements of
and proportion.
the building; and
2. Contextual Criteria. The sign
b.
Be placed in a logical
shall contain at least one of the
location in relation to the
following elements:
overall composition of the
building's facade and not
a. Classic historic design style
c o v e r a n y k e y
(ghost sign, metal, etc.);
a r c h i t e c t u r a l
features /details of the
b. Creative image reflecting facade.
current or historic
Page Z6 City of Newport Beach
Permanent Signs Balboa Sign Overlay
F. Revisions to Creative Sign hro&ams.
Revisions to a Creative Sign Program
may be approved by the Planning;
Director if the intent of the original
approval is not affected. Revisions that
would substantially deviate from the
original approval shall require the
approval of a new Creative Sign
Program.
XL Permanent Signs
The following permanent signs (See Table 1 -1)
are permitted on Balboa Peninsula. Other
permanent sign types not addressed herein are
governed by Chapter 20.67 of the Newport
Beach Sign Code unless expressly prohibited in
or regulated in this Chapter.
City of Newport Beach Page 27
Balboa Sign Overlay Permanent Signs
TABLE I -2
ALLOWABLE PERMANENT SIGNS*
ALLOWED
PICTURE
MAXIMUM
MAXIMUM
MAXIMUM
LOCATIONAL
ILLUMINATION
ADDITIONAL
SIGN TYPE
TYPE
NUMBER
SIGN AREA
SIGN HEIGHT
f. Ground
1 j A "
One per
One square foot
8 feet
Shall not create
External
Permitted only
parcel... or per
for each two
visual obstruction
on parcels with a
frontage for
linear feet of
or hazard to
minimum 100
LA
parallel
primary business
traffic
foot frontage
frontages
frontage not to
exceed 150
square feet
2. Roof
One per
32 square feet
6 feet above the
Shall not encroach
External
Not permitted if
__
Signs,,"
building
roof height or
public right -of-
parcel employs a
building height
way air space
ground sign.
�.%
limit whichever
Only one tenant.
is less
Only permitted
as part of a
Creative Sign
Program
Page 28 City of Newport Beach
Permanent Signs Balboa Sign Overlay
ALLOWED
PICTURE
MAXIMUM
MAXIMUM
MAXIMUM
LOCATIONAL
ILLUMINATION
ADDITIONAL.
SIGN TYPE
TYPE
NUMBER
SIGN AREA
SIGN HEIGHT
3. Wall Sign
(Single
ti4;'
Two per
business
1.75 sq. ft per
linear foot of
Below edge of
roof or second
Near main
entrance. Shall
External
preferred.
tenant
maximum
primary business
story window
not cover doors,
Internally
building)
frontage
windows or
illuminated
cumulative.
architectural
channel letters
Corner Parcels;
details
and luminous tube
One additional
permitted
sq. ft. for each
two linear ft. of
side street
frontage. Z5 sq.
ft. max. for signs
on side elevation
4. Wall Sign
One per
1.75 sq. ft. per
Below edge of
Near main
External
Comprehensive
(Multi-
'
business
linear foot of the
roof or second
entrance. Shall
preferred.
Sign Program
tenant
,,Rr'
rrnwaos
tenants' building
story windows
not cover doors,
Internally
required. Signs
buildings)
—
frontage
windows or
illuminated
not permitted for
+
architectural
channel letters
second story
details
and luminous tube
tenants. Second
permitted
story tenants see
Directory Sign
below
City of Newport Beach page Z9
Balboa Sign Overlay Permanent Signs
ALLOWED
PICTURE
MAXIMUM
MAXIMUM
MAXIMUM
LOCATIONAL
ILLUMINATION
ADDITIONAL
SIGN TYPE
TYPE
NUMBER
SIGN AREA
SIGN HEIGHT
5. Directories
One per
25 square feet
Located on first
Near stairway or
None
Only to be used
building
floor
elevator to second
for upper -story
I
floor
tenants
b. Projecting
^'' '
One per tenant
10 square feet
10.5 feet above
Near main
External only
See projection
Sigm /Under
sidewalk grade
entrance
requirements in
Canopy
Section
Signs
;va «^
20.67- .030C.4
7. Awning
One per
Restricted to 10"
On valance flap
On awning only
None
No Back -Lit
Sign
Wn
business
high letters.
only
awnings
-
�i
frontage
8. Window
—
Two per
20 percent of
NA
NA
External
signs
�y �fl "�
business per
window area
Preferred.
frontage
Internally
illuminated
channel letters
and luminous tube
permitted
•Sign types not addressed here are either prohibited, allowed as a Creative Side, or are governed by Section 20.67 -I0, Signs, of the Newport Beach Municipal Code.
Page 30 City of Newport Beach
Permanent Signs Balboa Sign Overlay
ALLOWED
SIGN TYPE
PICTURE
TYPE
MAXIMUM
NUMBER
MAXIMUM
SIGN AREA
MAXIMUM
SIGN HEIGHT
LOCATIONAL
ILLUMINATION
ADDITIONAL
9. Pole Sign
One per parcel
One square foot
I5 feet
Shall not encroach
External
Only permitted
i
or per frontage
for each two
public right -of-
as part of a
for parallel
linear feet of
way air space
Creative Sign
frontages
primary business
Program..
frontage not to
Permitted only
s A
exceed 70 square
on parcels with a
feet
minimum of 100
foot frontage.
Not permitted if
parcel employs a
ground sign.
Only one tenant.
City of Newport Beach Page 31
Balboa Sign Overlay Temporary Signs
X11. Temporary Signs
The following temporary signs are permitted on
Balboa Peninsula. Other temporary sign types
are governed by the Newport Beach City Sign
Ordinance unless expressly prohibited herein
Section V. A., General Provision- Prohibited
Signs.
Page 32
City of Newport Beach
Temporary Signs Balboa Sign Overlay
TABLE I -3
ALLOWABLE TEMPORARY SIGNS
ALLOWED
PICTURE
MAXIMUM
MAXIMUM
MAXIMUM
LOCATIONAL
ILLUMINATION
ADDITIONAL
SIGN TYPE
TYPE
NUMBER
SIGN AREA
SIGN HEIGHT
Banners in the
Shall be installed
public right of
way
l�!
r1a
by the City or in
compliance with
an agreement
r
with the City.
Future tenant
One per
Z5 square
Restricted to
Near main
None
Removed upon
sign /banner
tenant
feet
first floor
door
occupancy.
Na em e .
°:iSIGN3
Shall contain
business name
only. Must •
follow design
standards
Promotional
"' `r)rq; -
One per
32 square
Below roofline
No restriction
None
A total of 30 days
banner sign (not
business
feet
per use and 90
including political,_
l ti
days per calendar
or service stations)
year total per
business
Holiday
Decorations
(see Other
Exempt Signs,
VI.C.10)
City of Newport Beach Page 33
Balboa Sign Overlay Temporary Signs
ALLOWED
SIGN TYPE
PICTURE
TYPE
MAXIMUM
NUMBER
MAXIMUM
SIGN AREA
MAXIMUM
SIGN HEIGHT
LOCATIONAL
ILLUMINATION
ADDITIONAL
Changeable Copy
One per
3 square feet
No restriction
No restriction
External
Sign
i O80 --im '
business
i i[ti Pi[te[
Page 34 City of Newport Beach
Reserved Balboa Sign Overlay
X111. Reserved X1v. Abandoned Signs
As provided in the Business and Professions
Code Section 5490 et sec.
City of Newport Beach Page 35
Balboa Sign Overlay_ Illegal Sings
Xv. Illegal Signs
XVII. Balboa Peninsula
Amortization Program
A. Penalties. Illegal signs shall be subject to
the administrative remedies of the
A. Purpose
Municipal Code Chapter XX.X.
The City of Newport Beach realizes
B. Removal of Illegal Signs in the Public
that this Sign Overlay is going to create
Right -of -Way. The Planning or
a new class of non - conforming signs, that
Building Director may cause the
before the passage of this ordinance were
removal of any sign within the public
fully complying signs. The City of
right -of -way or on property that is
Newport Beach would also like to
otherwise abandoned that has been
effectuate rapid removal and
placed there without first complying
replacement of these non - conforming
with the requirements of this Chapter.
signs, to the extent funds are approved in
the annual budget.
Signs removed in compliance with this
Section shall be stored for 30 days,
Since removal and replacement of non-
during which time they may be
conforming signs is so important, the
recovered by the owner upon payment
following incentive
g program is
to the City for costs of removal and
established in order to provide owners of
storage. If not recovered within. the 30-
such signs an impetus to remove those
day period, the sign and supporting
non- conforming signs.
structure shall be declared abandoned
and title shall vest to the City. The
B. The rive -Year Incentive Program
costs of removal and storage (up to 30
days) may be billed to the owner. If not
Years One and Two (2001, 2002)
paid, the applicable costs may be imposed
City provides professional
as a tax lien against the property.
removal and disposal of the non-
conforming sign at no cost to
owner.
Page 36 City of Newport Beach
Balboa Peninsula Amortization Program Balboa Sign Overla
City provides professional
graphic /sign design assistance to
prepare three permitted
alternatives at no cost to the
owner. The property owner shall
agree in writing to utilize one of
the new sign alternatives.
City provides professional sign
fabrication and installation
through qualified contractor at no
cost to the owner.
City waives all fees for sign
permits.
Years Three and Four (2003, 2004)
City provides free professional
removal and disposal of the non-
conforming sign at no cost to the
owner.
City provides professional
graphiclsign design assistance to
prepare three permitted
alternatives at no cost to the
owner. The property owner shall
agree in writing to utilize one of
the new sign alternatives.
City waives all fees for sign
permits.
Years Five and Six (2005, 2006)
City provides professional
removal and disposal of the non-
conforming sign at no cost to the
owner.
City waives all fees for a new sign
permit.
Years Seven to Ten (2007 -2010)
City provides professional
removal and disposal of the non-
conforming sign at 50 percent cost
to the owner.
City waives all fees for a new sign
permit.
C. Horizon Year (2015)
All non - conforming signs shall be removed
fifteen years after the adoption date of this
ordinance.
City of Newport Reach Page 37
Balboa Sign Overlay General Design Guidelines for Signs
Too many colors can be
confusing.
Signs should compltment the
colors of the structures.
XV1I1. General Design Guidelines
for Signs
General Guidelines
The following general design guidelines should
be considered prior to developing signs for any
project.
A. Color
Color is one of the most important aspects of
visual communication. It can be used to catch
the eye or to communicate ideas or feelings.
Too many colors used simultaneously can
confuse and negate the message of a sign.
Even the most carefully planned sign may
look unattractive due to poor color selection.
1. Contrast is an important influence
on the legibility of signs. Light
letters on a dark background or
dark letters on a light background
are most legible.
2. Limit the total number of colors
used in any one sign. Small
accents of several colors may
make a sign unique and Lack of contrasting colors is not recommonded.
attractive, but the competition of
large areas of many different
Page 38 City of Newport Beach
colors decreases readability.
3. Colors or color combinations that
interfere with legibility of the
sign copy or that interfere with
viewer identification of other
signs should be avoided. Bright
day -glo Jluorescentj colorsshould
be avoided as they are distracting
and do not usually blend well with
other background colors.
4. Sign colors should compliment the
colors used on the structures and
the project as a whole.
General Design Guidelines for Signs Balboa Sign Overlay
B. materials
1. The following materials are
recommended for signs on the
Peninsula:
a. Wood (carved, sandblasted,
etched, and properly
sealed, primed and painted,
or stained).
b. Metal (formed, etched,
cast, engraved, and
properly primed and
painted or factory coated
to protect against
corrosion).
Sign made out of metal.
C. High density pre- formed
foam or similar material.
New materials may be
very appropriate if
properly designed in a
manner consistent with
these guidelines, and
painted or otherwise
finished to compliment
the architecture.
d. Custom neon tubing, in
the form of graphics or
lettering, may be
incorporated into several of
the above permitted sign
types.
Z. Sign materials should be
compatible with the design of the
facade where they are placed.
3. The selected materials should
contribute to the legibility of the
sign. For example, glossy finishes
are often difficult to read because
of glare and reflections.
Sign made out of wood.
City of Newport Beach Page 39
aa,i
i
Sign made out of wood.
City of Newport Beach Page 39
Balboa Sign Overlay General Design Guidelines for Signs
The fewer the words, the
more effective the sign.
Make letter slyie appropriate
to business and Building
erchltectere.
Use easy to read fettering
style.
The use of symbols and iogos
in the place of words are
encouraged.
4. Paper and cloth signs are
generally not suitable for
exterior use (except on awnings)
because they deteriorate
quickly. Paper and cloth signs
are appropriate for interior
temporary use only. The use of
signs on paper or cloth should be
the result of careful thinking
about readability and the image
of the business.
C. Sign Le
6bilit
f. An effective sign should do more
than attract attention, it should
communicate its message.
Usually, this is a question of the
readability of words and phrases.
The most significant influence on
legibility is lettering.
2. Use a brief message whenever
possible. The fewer the words,
the more effective the sign. A
sign with a brief, succinct
message is easier to read and
looks more attractive. Evaluate
each word. If the word does not
contribute directly to the basic
message of the sign, it detracts
from it and probably should be
deleted.
3. Avoid spacing letters and words
too close together. Crowding of
letters, words or lines will make
any sign more difficult to read.
Conversely, over - spacing these
elements causes the viewer to
read each item individually,
again obscuring the message. As
a general rule, letters should not
occupy more than 75% of sign
panel area.
Avold faddish or bizarre typefaces.
Page 40 City of Newport Beach
General Design Guidelines for Signs Balboa Sign Overlay
4. Avoid hard -to -read, overly
intricate typefaces and symbols.
Typefaces and symbols that are
difficult to read reduce the sign's
ability to communicate.
S. Limit the number of lettering
styles in order to increase
legibility. A general rule to
follow is to limit the number of
different letter types to no more
than two for small signs and
three for larger signs.
6. Avoid faddish or unusual
typefaces if they are difficult to
read. These typefaces may be in
vogue and look good today, but
soon may go out of style. The
image conveyed by the sign
may quickly become that of a
dated and unfashionable business.
7. Use symbols and loges in the
place of words whenever
appropriate, pictographic images
will usually register more
quickly in the viewer's mind
than a written message.
D. S&h !!lumina Gon
The way in which a sign is to be illuminated
should be considered carefully. Like color,
illumination has considerable value for visual
communication.
First, consider if the sign needs to be lighted
at all. Lights in the window display may be
sufficient to identify the business. This is
particularly true if good window graphics are
used. Often, nearby street lights provide
ample illumination of a sign after dark.
11 If the sign can be illuminated by
an indirect source of light, this is
usually the best arrangement
because the sign will appear to
be better integrated with the
building's architecture. Light
fixtures supported in front of
the structure cast light on the
sign and generally a portion of
the face of the structure as well.
Indirect lighting emphasizes the
continuity of the structure's
surface and signs become an
integral part of the facade.
iliumination of a sign has
cansiderabia value.
Light fixtures become an
integral part of the bbllding
facade.
Gnod example of light
fixtures.
KICT0?JA:'S
S @G2LT
Example of indirect lighting.
City of Newport peach page 41
Balboa Sign Overlay General Design Guidelines for Signs
Back - righted solid letters are
encouraged.
Z. Whenever indirect lighting .
fixtures are used (fluorescent or
incandescent), care should be taken
to properly shield and place the
light source to prevent glare from
spilling over into mixed use or
residential areas and any public
right -of -way. Signs should be
lighted only to the minimum level
required for nighttime readability.
3. Individually illuminated letters,
either internally illuminated or
back- lighted solid letters (reverse
channel) , are a preferred
alternative to internally
illuminated plastic cabinet signs.
Signs comprised of individual
letters mounted directly on a
structure can often use a
distinctive element of the
structure's facade as a backdrop,
thereby providing a better
integration of the sign with the
structure.
4. The most appropriate type of sign
illumination on the Peninsula is
indirect lighting. Again, indirect
lighting helps the sign to appear as
an integral part of the facade, not
something that was added later.
Indirect lighting is generally more
appropriate for historic districts
and smaller single buildings. In
addition, indirect lighting produces
a more intimate ambience on the
street.
Indirect fight source is encouraged.
Page 4Z City of Newport Beach
Balboa Sign Overlay Design Guidelines for Specific TZpes of Signs
XVIL Design Guidelines for
Specific Types of Signs
A. Awninji Signs.
I. Only permanent signs that are an
integral part of the awning or
canopy should be allowed.
Lehering rnjy apDoer cn Mo mooing VIl VICc.
2. Sign or logo should not occupy
more than 60% of the awning
valance or the bottom I0 inches of
the awning if a valance is not
present.
3. Awnings should not be internally
illuminated except as part of a
permitted creative sign. Lighting
directed downwards that does not
illuminate the awning is allowed.
4. No structural element of an
awning or canopy should be
located less than eight feet above
finished grade. An awning
valance may be located up to
seven feet above finished grade.
No structural element of an
awning or canopy should be
located more than four feet above
the window it is meant to shade.
5. Awning signs should be
regularly cleaned and kept free
of dust and visible defects.
6. Signs on awnings should only be
located on first -and second -
story building frontages,
including those fronting a
parking lot or pedestrian way.
Awning signs should be limited
to first- and second -story
building frontages.
City of Newport Beach Page 43
Balboa Sign Overlay Design Guidelines for Specific Types of Signs
Projection sings should be
hung al a 90 degree angle.
4�
6")
Projecting sign under 10
square leaf is acceptable..
B. Proiectin# Sims.
I. Projecting signs should be at least
I2 feet above finished grade and
be placed only on a ground -floor
facade, except as part of a
creative sign.
Z. Sign supports and brackets should
be compatible with the design and
scale of the sign.
3. The maximum allowable sign
area should be 10 square feet.
4. Internal illumination of a
projecting sign is discouraged,
except as a part of a creative sign.
Acceptable internally illuminated projecting sign
due to creative sign options.
5. External illumination of
projecting signs is encouraged.
6. Projecting signs should be
constructed of metal, wood or
fiberglass made to look like metal
or wood. Plastic projecting signs
are strongly discouraged, except
as part of a creative sign.
Projecting signs should be constructed of quality materiels.
7. The text, copy, or logo face
should not exceed 75 percent of
the sign face of a projecting sign.
8. The sign should be hung at a 40°
angle from the face of the
building.
Page 44 City of Newport Beach
Design Guidelines for Specific Types of Signs Balboa Sign Overlay
C. Wall Signs.
S.
Signs should not be placed to
obstruct any portion of a
I.
Wall signs should not project from
window, doorway, transom, or
the surface upon which they are
other architectural detail.
attached more than required for
construction purposes and in no
6.
Painted wall signs directly on
case more than I2 inches.
the structure are encouraged.
2.
Indirect lighting is preferred over
7.
Lettering should not occupy
internal illumination. Internally-
more than 75 percent of the
illuminated can signs are
area where the sign is placed to
discouraged. Internally-
avoid a cluttered look.
illuminated, individually -cut
channel letters are encouraged.
8.
A wall sign should be located
where architectural features
3.
Reverse channel letter signs are
or details suggest a location,
encouraged.
size or shape for the sign. The
best location for a wall sign is
4.
Wall signs should not project
generally a band or blank area
above the edge of the roof or
between the first and second
outside the walls of a structure.
floors of a building.
Walls signs should nol project above edge of roof.
9. New wall signs in a commercial
center should be placed
consistent with sign locations
on adjacent buildings. This can
establish visual continuity
among storefronts. As changes
to the remaining center
tenants occur, it is
Signs should not obstruct
any window, doorway, or
transom.
Good example of a wall sign.
Painted wall signs are
encouraged.
City of Newport Beach Page 45
Design Guidelines for Specific Types of Signs Balboa Sign Overlay
e� recommended, that a comprehensive screening or pre - spaced vinyl
D.
Example of a window sign.
Window sign should be
limited to the business name
and brief messages.
Inappropriate changeable
copy sign due to
white /treatment background.
sign program be established for the
center. ft is not necessarily meant to
create sameness, but some thread of
consistency be established.
Window Si ns.
I. Windowsigns(permanent)should
not cover more than 20 percent
of the area of each window.
2. Window signs should be limited
to individual letters placedonthe
interior surface of the window
and intended to be viewed from
outside. White, black or gold leaf
paint are the recommended
colors. Glass - mounted graphic
logos may be applied by silk
die -cut forms.
3. The text or sign copy of a
window sign should be limited to
the business name and brief
messages identifying the type of
product or service (e.g.,
''maternity wear" or "surf
accessories ") or pertinent
information (e.g., "reservations
required ").
E. Changeable Cony Signs.
Changeable copy signs should employ a field or
background color which is darker than the
letter (copy) logo on the sign. No white
translucent backgrounds are recommended.
Page 46 City of Newport Beach
1 e(}1gW�
Window alone are limited to SM of the
window area when lepers are used.
2. Window signs should be limited
to individual letters placedonthe
interior surface of the window
and intended to be viewed from
outside. White, black or gold leaf
paint are the recommended
colors. Glass - mounted graphic
logos may be applied by silk
die -cut forms.
3. The text or sign copy of a
window sign should be limited to
the business name and brief
messages identifying the type of
product or service (e.g.,
''maternity wear" or "surf
accessories ") or pertinent
information (e.g., "reservations
required ").
E. Changeable Cony Signs.
Changeable copy signs should employ a field or
background color which is darker than the
letter (copy) logo on the sign. No white
translucent backgrounds are recommended.
Page 46 City of Newport Beach
Design Guidelines for Specific Types of Signs Balboa Sign Overlay
F. Figurative Signs.
Signs which advertise
the occupant business
through the use of
graphic or crafted
symbols, such as shoes,
keys, glasses, or books
are encouraged. Other
figurative signs in
Balboa may include
surfboards, kayaks,
bicycles, fish, coffee
cups, fishing equipment,
etc.
Figuratim sign u[ilizing a
surfboard.
Figurative Sign
G. Freestanding Signs,.
1. Freestanding signs should be
limited to the larger commercial
centers located outside of the
traditional central business district
of the Peninsula.
2. Monument signs is the preferred
freestanding sign type. Pole signs
are discouraged.
City of Newport Beach Page 47
Balboa
TABLE 1-4
Sign Design Guidelines Checklist
Guidelines Checklist
'777-
low
MR W1001
PR
I. Sip'n Type - Selected sign type is consistent
See Section
with other signs on adjacent buildings or
XVII.
storefronts, and meets all applicable City
Codes, or approved sign program.
Z. Location - Sign location on building is
See Section
consistent with architectural style and other
XVIII E for
design standards.
particular sign
type
3. Legibility - A simple typeface is utilized while
See Section
color, illumination, and letter size are
XVII C.
appropriate to the building architecture and
scale.
4. Illumination - The sign is properly lighted and
See Section
does not allow glare to %pill beyond the sign
XVII D.
face,
S. Safety - PIacement of sign does not pose a
See Section
safety hazard for motorists or pedestrians.
XVIL All
Sections
6, Color - Color of sign is attractive and
See Section
compliments the colors used an the structure.
XVII A.
Color combination does not interfere with
legibility of the sign.
Page 44 City of Newport Reach
Sign Design Guidelines Checklist Balboa Sign Overlay
�SIGI!I TriXPfa :a `r. e �� "z
�.,
1 re o-
REFERE.
1�� ��� -� l it
N f EONT "�a���
�1 'L".5
Iff
I�IVjTnE T�
1
RMArRK +S Ii ''
7. Material - Sign material is compatible with
See Section
the design of the facade and is suitable for
XVII B.
exterior use.
City of [Newport Beach Page 49
EXHIBRT 66B"
Section 20.43.050 (Property Development Regulation N):
(N) All signs within the Cannery Village/McFadden Square Specific Plan District shall comply
with the provisions of the Balboa Sign Overlay adopted by Ordinance 2000 -22 on November
14, 2000.
Section 20.45.035 (Property Development Regulation T):
(T) All signs shall comply with the provisions of the Balboa Sign Overlay adopted by Ordinance
2000 -22 on November 14, 2000.
Section 20.67.010 (1B):
B. Applicability.
PC Districts. In Planned Community Districts, any sign regulations contained
in the planned community development plan shall supersede this chapter.
Exception. Service station signs in Planned Community Districts
shall be subject to the provisions of Section 20.67.030 (D), unless
more restrictive sign regulations are contained in the planned
community development plan.
2. Balboa Peninsula. All signs in commercial districts on the Balboa, Peninsula,
as shown on the Balboa Sign Overlay Map incorporated herein, and as shown
on Districting Maps No. 2, 3, 4, 8, 9, 10, 11, and 12, as referred to in Section
20.00.050, shall be subject to the regulations contained in the Balboa Sign
Overlay adopted by Ordinance 2000 -22 on November 14, 2000.
(lit:
1 i
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lllttt _ f ,� l M1 l
tv uE (y t£rtifU' F s I� it Im"vq J �i
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ten: �. M �,•& 41 l� 1 I t�
�II[ l III 11 t
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We
DB LBO a, SIGN OVERLAY �`
•
is
•
STATE OF CALIFORNIA }
COUNTY OF ORANGE } as.
CITY OF NEWPORT BEACH }
I, LAVONNE M. HARKLESS, City Clerk of the City of Newport Beach, California, do
hereby certify that the whole number of members of the City Council is seven; that the foregoing
ordinance, being Ordinance No. 2000 -22 was duly and regularly introduced before and adopted by
the City Council of said City at a regular meeting of said Council, duly and regularly held on the
14th day of November 2000, and that the same was so passed and adopted by the following vote, to
wit:
Ayes: Thomson, Glover, Adams, Debay, Ridgeway, O'Neil and Mayor Noyes
Noes: None
Absent: None
Abstain: None
IN WITNESS WHEREOF, I have hereunto subscribed my name and affixed the
official seal of said City this 15th day of November 2000.
(Seal)
144,6
City Clerk
City of Newport Beach, California
CERTIFICATE OF PUBLICATION
STATE OF CALIFORNIA }
COUNTY OF ORANGE } as.
CITY OF NEWPORT BEACH }
I, LAVONNE M. HARKLESS, City Clerk of the City of Newport Beach, California, do hereby
certify that Ordinance No. 2000 -22 has been duly and regularly published according to law and the
order of the City Council of said City and that same was so published in The Daily Pilot, a daily
newspaper of general circulation on the following date, to wit: November 18, 2000.
In witness whereof, I have hereunto subscribed my name this a /CGS day of
I l i 111
dm, M 44,"
City Clerk
City of Newport Beach, California