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#2 Resort in Northern California
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World's Best Spas
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Top 500 World's Best Hotels
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#1 World's Greatest Hotel Spas
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Top 500 World's Best Hotels
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WALDORF ASTORIA COLLECTION,
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The Ritz-Cariton-"-
Huntington Hotel
Pasadena, CA
First Mortgage and
J.V. / Equity
$75,0007000
Permanent First Mortgage
Financing
Mr. Sonnenblick
has financed nearly
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hospitality transactions
$33,0009000
Islandia Hotel
San Diego, CA
Leasehold First
Mortgage Financing
$61,000,000
Santa Monica
Beach Hotel,
Santa Monica, CA
First Mortgage Financing
$53,000,000
Dana Point Resort Hotel
Dana Point, CA
First Mortgage Financing
$7090009000
on Union Square
San Francisco, CA
First Mortgage Financing
$5150005000
&Vu „7
San Francisco, CA
First Mortgage Financing
$2095009000
Sheraton
11O'I I?l 9 & RESORTS
Newport Beach, CA
Acquisition/Renovation
Mortgage Financing
$140,0005000
San Diego, CA
Leasehold
Construction Financing
$7630003000
San Jose, CA
Construction and
Permanent Financing
$2090009000
1R0 QM eg111.Y1"
Union Square Hotel
San Francisco, CA
First Mortgage Financing
$8590009000
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JW MARRIOTT,
Hotel & Resort
Century City, CA
Sale of Leasehold
Interest
$6330003000
Y MERIDIEN
San Francisco, CA
First Mortgage Financing
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11 F. V F 1. 1- \I k N"
$5090009000
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Entertainment Center
Century City, CA
Leasehold First
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SonnenblickmGoldman
$4030003000
SEapor Vj a e
Shopping Center
San Diego, CA
Leasehold
Permanent Financing
$8650005000
M9394
San Francisco, CA
Leasehold First &
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$2130003000
Broadway Market
Seattle, Washington
Leasehold First
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Century City, CA
Sale of Leasehold
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San Diego, CA
Leasehold
Construction Financing
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Los Angeles
World Trade Center
Los Angeles, CA
Leasehold First
Mortgage Financing
$85,000,000
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JW MARRIOTT
Hotel & Resort
Century City, CA
Sale of Leasehold
Interest
Mr. Sonnenblick has
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involving long
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leases
$197,000,000
The Beaudry Center
Los Angeles, CA
Securitized
First Mortgage Financing
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111 Capitol Mall
Office Building
Sacramento, CA
Joint Venture Equity
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Gateway Tower
Seattle, Washington
First Mortgage and
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Shopping Mall
Bakersfield, CA
Construction F
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M4394
San Francisco, CA
Leasehold First &
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$5550005000
Los Angeles
World Trade Center
Los Angeles, CA
Leasehold First
Mortgage Financing
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Sale of
Cornerstone Plaza
1990 Bundy Avenue
Los Angeles, CA
Sale of
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(Hillside -Fuller Apts.)
Los Angeles, CA
$223500,000
L//1O ��LES
Los Angeles, CA
Line of Credit Financing
$6970007000
300 River Place
Office Building
Detroit Michigan
Securitized Fixed -Rage
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$3270007000
The Paladion
Shopping Mall
San Diego, CA
Construction/
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AUBERGE RESORTS Newport Beach
'
CITY Of NEWPORT BEACH
CITY HALL COMPLEX
RE -USE .PROJECT
C.W. DRIVER
AHT ARCHITECTS
r�trwnxld'►
Architect of Record
GETTYS GROUPCAPD
K + LABASAN
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(D+LJ ARCHITECTS
I?esigo Architect
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IMA DESIGN
SONNENBLICK
AUBERGE RESORTS
Hotel Management
■■N DEVELOPMENT, LLC
mom Robert Sonnenblick
& David mase
I[ANZLER
PUBLIC AFFAIRS
Community Relations
DESIGN BUILDER & DESIGN TEAM
Construction and Design Services
C.W. DRIVER
AHT ARCHITECTS
General Contractor
Architect of Record
GETTYS GROUPCAPD
K + LABASAN
Interior Design
(D+LJ ARCHITECTS
I?esigo Architect
TAIT & ASSOCIATES
IMA DESIGN
Civil Engineer Landscape Architect
JBA CONSULTING ENGLEKIRK PARTNERS
ENGINEERS Structural Engineers
MEP Engineer
MEN
SONNENBLICK
D E V E L O P M E N T
LWELLS FARGO
Commercial Bank
AUBERGE RESORTS Newport Beach
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KEY AMENITIES:
• Auberge Spa
• Rooftop Bar/Lounge
• Specialty Restaurant
• Townhouse Villas (20)
• Villas (12)
AUBERGE RESORTS Newport Beach
KEY BENEFITS:
• Total Annual Hotel Operations Tax Revenues to City of $1.6M +1-
• Total Ten Year Hotel Operations Tax Revenues to City of $19.6M +1-
• Total Annual Direct and Indirect Economic Impact of $56.1 M +1-
• Total Ten Year Direct and Indirect Economic Impact of $682.6M +1-
• Approximately 500 construction jobs
• Approximately 200 permanent hotel, restaurant and spa jobs
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AUBERGE RESORTS Newport Beach
KEY STATISTICS:
• Proposed ADR - $320
• Average Auberge Guest Spent Per Night - $1,237
• Average Auberge Guest Spent Per Stay - $3,561
• 58% of Auberge Guests Leisure Travel of 3-5 times/year
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t. Strolegy lor working with local
stakeholder groups and engaged
Increase visthildy at key Newport Beach events. Establish gwdelumand
economic impact, increased TOT, ttse of PKF sturdy, Newport Pens insula and Lida
residents.
Oo*m�
and r mque events will be considered throughout the process.
People resist change. The Sonnenblick Development
proposed Auberge Resort ,Newport Keach project
will experience both support and opposition from a
variety of sources --the community, the media and
elected officials—each with their own set of legitimate
concerns, self -interests and polarized opinions.
Working with the community will help to de -mystify
change and build support. A public affairs plan
based in qualitative research, strategic planning
and a targeted community outreach program will
help manage apposition as well as expectations by
communicating a steady stream of credible information
and clear benefits to the appropriate audiences.
Bemerds al anplemenling such a program will include:
+ Strategic CommunityAssessosout
+ Community OuireachAducatioa
• Advocacy
+ Media Relations
+ GovernmentRetations
STRATEGIC COMMUNITY ASSESSMENT
Acammunity assessmentcenters an conducting highly targeled, one -an -lore rrsesrcls
with selected community opinion leaders. ft is designed la identity key issues and
matiralors. The process involves the lolkwMg steps:
t. Thoroughlyaaalyme Newport Beach community ices sixth as General Plan
Update. GTeerdighl Ineiative {slow-gYevdh measurel and other specific topics for
discussion:
2. Prepare interview questions with pruned team collaboraborh
7. Identify community leaders and representatives. with i W from city staff,
the development Team and conmuhants:
A. Personally contact and conducs confidential interviews;
5. Develop specific reomnmeidationsfor community omreach,inctuding
messages, methods and timing.
The cammmfly assessment is expected to gamer the loltowing critical information:
t. Perceived community concerns and benefits regarding anew resort
Pinpointed pereepbonsabout project comcemslfars, i.e. economic velum to the
city, traffic, drunk driving, aesthetics, etc;
Prowed by:
URNZLCR
AA I'r Attar;
dentify pernePtirgns abaul,potential proKCbenefts such as direct and indirect -
Increase visthildy at key Newport Beach events. Establish gwdelumand
economic impact, increased TOT, ttse of PKF sturdy, Newport Pens insula and Lida
budgets.. Appreciation is vital to keeping supporters enpaged and active. Creative
Village revilal wtion, etc.;
and r mque events will be considered throughout the process.
Test arel refine key messages lo- incorporate into communications materials and -
As we move into the GIfOA process, we win encourage and assist supporters
presctttahmrs; and
to wrile letters and speak in suppart We will maintain an ongoing flow of
Pldoddze preferred communicadDnsveN6es.
lnformadan through mOings, phone calls- a -malts and meetings.
•
Ask organtmhons to Domider endorsing the &annenblick'Aubeige Resort.
Based on the findings at the research we will develop a public outreach and
education plan advocating support for the new resort_ The pian will include specfic
recommendations for rammunityoutreach, including messages, methads and timing.
II research demonstrates significant support. the outreach efforts Will nal be as
comprehensive. Following are taches that we may use to deliver the messages-.
• Arrange and support community briefing presentatiew at toast mlganuat ons
such as:
'Lido Village Citizens Advisory 'Speak UP Nevrporl
'Lido Island Community Assoc. 'West Newport Neipthborhood Assoc
'VIER Newport Beach 'Newport Beach Restaurant Asseciation
'604 Ido Park HOA 'Gf f Lido Park HOA
'CdMResiderrtsAssaciatian 'CdMChamber ofGarnmerre
Rotary Club of Newport -Balboa Sunshine Ralary Camra del Mar
• Creation of a project website with basic facts, map of locatioR 4 and A, and
opporhudly to provide input and ask questions;
Hosi smalf group community meetings to provide information and request inhput;
- Hold separate meetings lar each ueighbarhoodInterest group
■ Variiws neighborhaads±organizations will have differed issues
■ Smaller groups can dOuse'mob mentality'
■ Provide a better ability to assess supporVapposition
Communicate and meet with Lido Villagestakdholders: DART Development,
DJMNomado and Erik Duda Comparry.
• Following community and neighborhood meetings, updates woald he provided
through theapprapriade connmmnicatious vehicle determined by reseiurdi:
le iers newsleders based an levet of interest
basicw trsde e-maiL a -mad newsletter
ADVDCACr
The advocacy effort is already underway- As a I'rfekting and active Newport Reach
resident. Ms. Kander is reaching out to ncioghborhood leaders and businesses to secure
c,ommlhmerrts of support-
Throughout
upportThroughout the comm unity outreach and education process we will work to gain
support far the propasal. A database will be created to track support and
opposition.
Prep= W. 1S -H, mgr HT SRO fill a I rie"mem tin 1 Sa=o 3.1.11 -straw• ma Warldq %nn ma Commungy I Paye 21
W131A RH Annus
The erteresl in a patemial new resort hotel for Newport Beach will be signikanl We
will build upon established relationships wit the three newspapers in Newport Beach:
The Daily Pilat The Independent and The Current. The D.C. ReOster, Los Angeles Times
and Drange County Business Journal will have iateres[ as well. We also have several
opportunities to reach out to Bfesryte publications such as- Coast, Riviera, OG Maim and
others.
Acomplete media plan will be develaped to include the Wowing elements:
• Designale, project spakespersori,
- Creme protocol to respond to media inquiries.
Create of a basic last sheet including:
site location, resort graphics
basicfacs about the prolact,
experience of team. resort operator
entdlement mheduleand timeline
contact Information
• Createasocialmediapresence
GOWRNMENT HILKnONS
Seloolon as the snccessfrd proposer is the lirsi step. Once Sonnctrblick becomes the
`appllsarrl" we are subject to G€OA processing, community review. Planning commissimh,
city council and Cadilamia Gnaslaf Gammission review, public hearings and approvals. We
w A need to be accessible and responsive to all of Ihese audiences.
Ms. Kanter will prepare a Resort Briefing Binder with fact sheets. maps, surnmarics of
project -related studies and reports. We will conthuue to provide updates to the bdefrng
binders as more, research and background is prepared for the prayect
We will also provide regular updates on our eammunttr outreach cam paign. We win
provide summaries of various outreach efforts irckiding discussion_ issues, anoixhnce,
etc. When opportunities arise, we will liighlighl specific changes made in the Resort plan
based upon community input.
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City Hall Re -Use Project
Proposal Schedule
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Video
For Item No. SS3
For the April 23, 2013
City Council Meeting
Can be viewed at the
City Clerk's Office by request