HomeMy WebLinkAbout01 - Coast Business Center Sign ProgramfiEwPOo COMMUNITY DEVELOPMENT DEPARTMENT
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PLANNING DIVISION
U$ 3300 Newport Boulevard, Building C, Newport Beach, CA 92663
(949) 644 -3200 Fax: (949) 644 -3229
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CITY OF NEWPORT BEACH
ZONING ADMINISTRATOR STAFF REPORT
March 28, 2012
Agenda Item No. 1
SUBJECT: Coast Business Center Sign Program (PA2012 -010)
2121 E. Coast Highway
• Modification Permit No. MD2012 -004
• Comprehensive Sign Program No. CS2007 -002
APPLICANT: Coast Business Center
PLANNER: Erin Steffen, Planning Technician
(949) 644 -3234, esteffen @newportbeachca.gov
ZONING DISTRICT /GENERAL PLAN
Zoning Code - OG (Office General) / General Plan - CO -G (General Commercial Office)
PROJECT SUMMARY
The applicant requests a Modification Permit to amend an existing Comprehensive Sign
Program to allow the addition of two signs on the southeast (Avocado Avenue) elevation of
the Coast Business Center building. The signs will be located on the first and second
floors on one of the 20 -foot long fascias of the building and will have a maximum sign area
of 30 square feet each.
RECOMMENDATION
1) Conduct a public hearing; and
2) Adopt Draft Zoning Administrator Resolution No. ZA2012 -OXX approving
Modification Permit No. MD2012 -004 to amend Comprehensive Sign Program No.
CS2007- 002(Attachment No. ZA 1).
DISCUSSION
• The property is developed with a two -story multi- tenant office building that has multiple
fascia elements with walls signs on the first and second floors facing East Coast
Highway and Avocado Avenue.
o Comprehensive Sign Program No. CS2007 -002 allowed for wall signs on the first
and second floor fascias facing East Coast Highway and Avocado Avenue so that
individual tenants within the building could utilize wall signage. The sign program also
allowed for the retention of the freestanding monument sign located on the East Coast
Highway side of the property.
U The sign code allows one wall sign up to 1.5 times the linear frontage or 75 square
feet maximum in sign area on the primary frontage and 50% of the primary for any
secondary frontages. However, due to the design of the building and the mix of
uses, one wall sign of this size does not provide adequate signage to identify
individual tenants within the building.
The placement of the proposed signage would create asymmetry that does not exist
with the current sign program. This signage would also be compatible with the existing
signage while improving the visibility and way finding of uses within the building.
ENVIRONMENTAL REVIEW
The project qualifies for Class 11 (Accessory Structures) categorical exemption, Section
15311 of the California Environmental Quality Act. This class exempts construction, or
placement of minor structures accessory to (appurtenant to) existing commercial,
industrial, or institutional facilities, including but not limited to on- premise signs.
PUBLIC NOTICE
Notice of this hearing was published in the Daily Pilot, mailed to property owners within
300 feet (excluding intervening rights -of -way and waterways) of the property and posted
at the site a minimum of 10 days in advance of this hearing consistent with the
Municipal Code. Additionally, the item appeared upon the agenda for this meeting,
which was posted at City Hall and on the City website.
APPEAL PERIOD: An appeal may be filed with the Director of Community Development
or City Clerk, as applicable, within fourteen (14) days following the date the action or
decision was rendered unless a different period of time is specified by the Municipal Code
(e.g., Title 19 allows ten (10) day appeal period for tentative parcel and tract maps, lot line
adjustments, or lot mergers). For additional information on filing an appeal, contact the
Planning Division at 949 644 -3200.
Prepared by:
44_w�
rin MStSteffen, Plannin Technician
BW /ems
Attachments: ZA 1
Draft Resolution
ZA 2
Vicinity Map
ZA 3
Comprehensive Sign Program No. CS2007 -002
ZA 4
Project Plans
'1'm0:01 -05 -12
Attachment No. ZA 1
Draft Resolution
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RESOLUTION NO. ZA2012 -OXX
A RESOLUTION OF THE ZONING ADMINISTRATOR OF THE
CITY OF NEWPORT BEACH APPROVING MODIFICATION
PERMIT NO. MD2012 -004 AND AN AMENDMENT TO
COMPREHENSIVE SIGN PROGRAM NO. CS2007 -002 FOR THE
COAST BUSINESS CENTER BUILDING LOCATED AT 2121
EAST COAST HIGHWAY (PA2012 -010)
THE ZONING ADMINSTRATOR OF THE CITY OF NEWPORT BEACH HEREBY FINDS AS
FOLLOWS:
SECTION 1. STATEMENT OF FACTS.
An application was fled by Coast Business Center, with respect to the property located at
2121 East Coast Highway, requesting approval of a Modification Permit to amend an
existing Comprehensive Sign Program.
2. The applicant requests a Modification Permit to amend an existing Comprehensive Sign
Program to allow the addition of two wall signs on the southeast (Avocado Avenue)
elevation of the Coast Business Center building. The signs will be located on the first and
second floors on one of the 20 -foot long fascias of the building and will have a maximum
sign area of 30 square feet each. The building is occupied by multiple office use tenants.
The existing sign program permitted the installation of multiple wall signs on the first and
second floor fascias facing East Coast Highway and Avocado Avenue and allowed for
the retention of the freestanding monument sign located on the East Coast Highway side
of the property.
3. The subject property is located within the OG (Office General) Zoning District and the
General Plan Land Use Element category is CO -G (General Commercial Office).
4. The subject property is located within the Coastal Zone.
5. A public hearing was held on March 28, 2012, in the City Hall Council Chambers, 3300
Newport Boulevard, Newport Beach, California. A notice of time, place and purpose of
the meeting was given in accordance with the Newport Beach Municipal Code.
Evidence, both written and oral, was presented to, and considered by, the Zoning
Administrator at this meeting.
SECTION 2. CALIFORNIA ENVIRONMENTAL QUALITY ACT DETERMINATION.
This project has been determined to be categorically exempt under the requirements
of the California Environmental Quality Act, pursuant to Section 15311 (Class 11 —
Accessory Structures).
2. Class 11 exempts construction, or placement of minor structures accessory to
(appurtenant to) existing commercial, industrial, or institutional facilities, including but not
limited to on- premise signs.
Zoning Administrator Resolution No. ZA2012 -OXX
Page 2 of 9
SECTION 3. REQUIRED FINDINGS.
Modification Permit
In accordance with Section 20.52.050.E (Findings and decision) of the Newport Beach
Municipal Code, the following findings and facts in support of the findings for a Modification
Permit are set forth:
Finding
A. The requested modification will be compatible with existing development in the
neighborhood.
Facts in Support of Finding
1. The subject property is located within the OG (Office General) Zoning District and the
General Plan Land Use Element category is CO -G (General Commercial Office). This
district is intended to provide for areas appropriate for administrative, professional, and
medical offices with limited accessory retail and service uses. The existing commercial
development and existing and proposed signage is consistent with this land use
designation. The proposed signage is accessory to the primary use.
2. The property is developed with a two -story multi- tenant building that has multiple wall
signs on the first and second floor fascias facing East Coast Highway and Avocado
Avenue. The proposed signage will add signage on one more of the 20 -foot fascia
elements facing Avocado Avenue. This signage will be compatible with the existing
signage while improving the visibility and way finding of uses within the building.
3. The applicant requested the Modification Permit to allow greater flexibility for the sign
area of the combination of wall signs on the building. Though the total sign area of these
signs exceeds the maximum sign area permissible for any one elevation, the signs are in
scale with the buildings /elevations on which they are located and allow for adequate
identification of individual tenants within the multi- tenant commercial building.
4. The neighborhood includes properties with wall signs and additional tenant signs that
provide visibility from the public right -of -way.
5. The illumination of signage is conditioned to prevent excessive glare spillage onto or
visible from the adjacent right -of -way and any nearby properties
Finding
B. The granting of the modification is necessary due to the unique physical charactenstic(s) of
the property and /or structure, and /or characteristics of the use.
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Zoning Administrator Resolution No. ZA2012 -OXX
Page 3 of 9
Facts in Support of Finding
1. The property is developed with a two -story multi- tenant commercial building with
several different fascia elements. Comprehensive Sign Program No. CS2007 -002
allowed for wall signs on the first and second floor fascias facing East Coast Highway
and Avocado Avenue so that individual tenants within the building could utilize wall
signage. The placement of the proposed signage would create a symmetry that does
not exist with the current sign program. In addition, the additional signage will enhance
the overall development of the site and provide adequate visibility and identification of
the site and the mix of individual tenants within the building.
2. The proposed sign types and sign area are necessary due to the size and design of
the building and the numbers of tenants within the development.
Finding
C. The granting of the modification is necessary due to practical difficulties associated with the
property and that the strict application of the Zoning Code results in physical hardships that
are inconsistent with the purpose and intent of the Zoning Code.
Facts in Support of Finding
1. The sign code allows one wall sign up to 1.5 times the linear frontage or 75 square
feet maximum in sign area on the primary frontage and 50% of the primary for any
secondary frontages. However, due to the design of the building and the mix of uses,
one wall sign of this size does not provide adequate signage to identify individual
tenants within the building.
2. Strict application of the Zoning Code limits the sign area of the combined signs on the
building. The design and layout of the building as well as its multiple office use
requires additional signage to ensure efficient way finding and to identify individual
tenants within the building. The modification permit will allow signage that is in scale
with the buildings and that provides adequate visibility from each of the frontages and
the right -of -ways.
Finding
D. There are no alternatives to the modification permit that could provide similar benefits to the
applicant with less potential detriment to surrounding owners and occupants, the
neighborhood, or to the general public.
Facts in Support of Finding
1. The granting of a modification permit allows the additional signage and sign area
necessary to ensure adequate visibility and identification of individual tenants within
the building. No similar provision could be granted within the parameters of Section
20.42.120 (Comprehensive Sign Program) of the Zoning Code.
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Zoning Administrator Resolution No. ZA2012 -OXX
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2. No foreseeable detriment will result from the approval of the modification permit as
conditioned.
Finding
E The granting of the modification would not be detrimental to public health, safety, or welfare,
to the occupants of the property, nearby properties, the neighborhood, or the City, or result in
a change in density or intensity that would be inconsistent with the provisions of this Zoning
Code.
Facts in Support of Finding
1. The existing signage on the building has not proven to be detrimental to public health,
safety, or welfare to the occupants of the property, nearby properties, the neighborhood,
or the City. The proposed signage is expected to enhance the overall development of the
site by providing more tenants within the building signage; thereby providing better way
finding and /or attracting new tenants to revitalize the area.
2. The signage is for commercial uses in a commercial area.
Comprehensive Sign Program
Pursuant to Section 20.42.120 of the Zoning Code, approval of a Comprehensive Sign
Program is required whenever a structure has more than three hundred (300) linear feet of
frontage on a public street. In accordance with Section 20.67.120.E, a Comprehensive Sign
Program shall comply with a number of standards. The following standards and facts in
support of such standards are set forth:
Standard:
A. The proposed sign program shall comply with the purpose and intent of this Chapter
[Chapter 20.42: Signs], any adopted sign design guidelines and the overall purpose and
intent of this Section [Section 20.42.120].
Facts in Support of Standard:
1. In compliance with the purpose and intent of the Sign Code, the proposed Sign
Program provides the site and the uses within adequate identification without
excessive proliferation of signage. Furthermore, it preserves community
appearance by regulating the type, number, and size of signage.
Standard:
B. The proposed signs shall enhance the overall development, be in harmony with, and
relate visually to other signs included in the Comprehensive Sign Program, to the
structures and /or developments they identify, and to surrounding development when
applicable.
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Zoning Administrator Resolution No. ZA2012 -OXX
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Facts in Support of Standard:
1. The site is for use of multiple tenants and the signage has been designed integral with
the design and character of the building.
2. The proposed signage will enhance the overall development of the site. It will add
symmetry to the building and provide adequate identification of individual tenants within
the building.
3. The signs are appropriately scaled to the buildings and are integrated with the design
and scale of the existing architecture.
Standard:
C. The sign program shall address all signs, including permanent, temporary, and exempt
signs.
Facts in Support of Standard:
1. The Sign Program submitted for the project addresses all project signage. Temporary
and exempt signs not specifically addressed in the program shall be regulated by the
provisions of Chapter 20.42.
Standard:
D. The sign program shall accommodate future revisions that may be required because of
changes in use or tenants.
Facts in Support of Standard:
1. The project site is for the use of multiple commercial tenants and has been designed to
be effective for such a use.
2. It is not anticipated that future revisions will be necessary to accommodate constant
changes in tenants or uses. However, flexibility has been incorporated into the Sign
Program Matrix to allow minor deviations from the proposed signs.
3. Consistent with Chapter 20.42, the Community Development Director [or his /her
designee] may approve minor revisions to the Sign Program if the intent of the original
approval is not affected.
Standard:
E. The program shall comply with the standards of this Chapter, except that deviations are
allowed with regard to sign area, total number, location, and /or height of signs to the
extent that the Comprehensive Sign Program will enhance the overall development and
will more fully accomplish the purposes and intent of this Chapter.
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Facts in Support of Standard:
1. The Sign Program requests deviation in area, number, and location of signs.
2. The sign code allows one wall sign up to 1.5 times the linear frontage or 75 square
feet maximum in sign area on the primary frontage and 50% of the primary for any
secondary frontages. However, due to the configuration of the building and the mix of
uses, one wall sign of this size does not provide adequate signage to identify individual
tenants within the building.
3. The signs are designed to be complementary to the buildings and the uses to which
they relate and are harmonious with their surroundings.
Standard:
F. The Approval of a Comprehensive Sign Program shall not authorize the use of signs
prohibited by this Chapter.
Facts in Support of Standard:
1. The program does not authorize the use of new prohibited signs.
Standard:
G. Review and approval of a Comprehensive Sign Program shall not consider the signs'
proposed message content.
Facts in Support of Standard:
1. The program contains no regulations affecting sign message or content.
SECTION 4. DECISION.
NOW, THEREFORE, BE IT RESOLVED:
1. The Zoning Administrator of the City of Newport Beach hereby approves Modification
Permit No. MD2012 -004 and an amendment to Comprehensive Sign Program No.
CS2007 -002, subject to the conditions set forth in Exhibit A and the parameters denoted
in Exhibit B, which are attached hereto and incorporated by reference.
2. Comprehensive Sign Program and Modification Permit applications do not become
effective until 14 days following the date of action. Prior to the effective date, the
applicant or any interested parry may appeal the decision of the Zoning Administrator to
the Planning Commission by submitting a written appeal application to the Community
Development Director. For additional information on filing an appeal, contact the Planning
Division at 949 - 644 -3200.
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Zoning Administrator Resolution No. ZA2012 -OXX
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PASSED, APPROVED, AND ADOPTED THIS 28th DAY OF MARCH, 2012.
In
Brenda Wisneski, AICP, Zoning Administrator
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EXHIBIT "A"
CONDITIONS OF APPROVAL
1. This approval supersedes Comprehensive Sign Program No. CS2007 -002 (PA2007-
084).
2. The development shall be in substantial conformance with the approved site plan,
details, and elevations, except if noted in the following conditions.
3. Locations of the signs are limited to the designated areas and shall comply with the
limitations specified in the Sign Program Matrix included in Exhibit "B ".
4. All signs must be maintained in accordance with Section 20.42.170 (Maintenance
Requirements) of the Newport Beach Municipal Code.
5. Prior to issuance of building permits, the applicant shall submit to the Planning
Department an additional copy of the approved architectural plans for inclusion in the
Planning file. The plans shall be identical to those approved by all City departments for
building permit issuance. The approved copy shall include architectural sheets only
and shall be reduced in size to 11 inches by 17 inches. The plans shall accurately
depict the elements approved by this Staff Approval and shall highlight the approved
elements such that they are readily discernible from other elements of the plans.
6. A building permit shall be obtained prior to commencement of the construction and /or
installation of the signs.
7. A copy of the conditions of approval shall be incorporated into the Building Department
and field sets of plans prior to issuance of the building permits.
8. To the fullest extent permitted by law, applicant shall indemnify, defend and hold
harmless City, its City Council, its boards and commissions, officials, officers, employees,
and agents from and against any and all claims, demands, obligations, damages,
actions, causes of action, suits, losses, judgments, fines, penalties, liabilities, costs and
expenses (including without limitation, attorney's fees, disbursements and court costs) of
every kind and nature whatsoever which may arise from or in any manner relate (directly
or indirectly) to City's approval of Coast Business Center Sign Program including, but not
limited to Modification Permit No. MD2012 -004 and Comprehensive Sign Program No.
CS2007 -002 and the determination that the project is exempt under the requirements of
the California Environmental Quality Act. This indemnification shall include, but not be
limited to, damages awarded against the City, if any, costs of suit, attorneys' fees, and
other expenses incurred in connection with such claim, action, causes of action, suit or
proceeding whether incurred by applicant, City, and /or the parties initiating or bringing
such proceeding. The applicant shall indemnify the City for all of City's costs, attorneys'
fees, and damages which City incurs in enforcing the indemnification provisions set forth
in this condition. The applicant shall pay to the City upon demand any amount owed to
the City pursuant to the indemnification requirements prescribed in this condition.
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Zoning Administrator Resolution No. ZA2012 -OXX
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EXHIBIT "B"
SIGN PROGRAM MATRIX
SIGN TYPE AND
FRONTAGE DESIGNATION
LOCATION
SIGN LIMITATIONS /RESTRICTIONS
Wall Signs
East Coast Highway
Major Tenants
— 50 ft fascia frontage element
Primary Location
Maximum Area of 70 sq ft.
Al and A2;
Maximum vertical dimension, sign or logos, 2 feet- 9 1/2 inches in height.
Minimum distance shall be 20 linear feet from the nearest sign on the adjoining fascia.
Only major tenants may have a maximum of two signs, one each in the A or B
elevation /location.
Wall Signs
East Coast Highway
Major Tenants
— 80 ft fascia frontage element
Secondary Location
Maximum Area of 50 so ft.
131 and B2
Maximum vertical dimension, sign or logos, 2 feet- 9 1/2 inches in height.
Minimum distance shall be 20 linear feet from the nearest sign on the adjoining fascia.
Only major tenants may have a maximum of two signs, one each in the A or B
elevation /location.
Wall Signs
East Coast Highway
Minor Tenants
— 20 ft fascia frontage element
C1, C2, D1 and D2
Maximum Area of 30 sq ft.
Maximum vertical dimension, sign or logos, 2 feet- 9 1/2 inches in height.
Minimum distance shall be 20 linear feet from the nearest sign on the adjoining fascia.
Maximum of one sign for each minor tenant.
Wall Signs
Avocado Avenue
Minor Tenants
— 20 ft fascia frontage element
E1, E2, F1 *, and F2*
1.5 square feet/linear foot of fascia frontage or max area of 30 sq ft.
Maximum vertical dimension, sign or logos, 2 feet- 9 1/2 inches in height.
Minimum distance shall be 20 linear feet from the nearest sign on the adjoining fascia.
Maximum of one sign for each minor tenant.
Monument Sign
East Coast Highway
Project
Existing 4 -foot 6 -inch tall by 23 -feet 6- inches long
Identification and
Internally or externally illuminated.
Tenant Directory
Opaque background per sign panel with letters illuminated or halo - illuminated only.
Illuminated panel blank space background is prohibited.
All window and
All building elevations
other exempt signs
Removal of all signs (including window signs) in excess of the total allowance as
in accordance with
necessary.
Chapter 20.67
NOTE: All proposed signs shall also be in conformance with the approved plans, Comprehensive Sign Program
No. CS20011 -007 and Modification Permit No. MD2012 -001, approved March 28, 2012, and provisions of
Chapter 20.42 of the Newport Beach Municipal Code, unless otherwise indicated. *Signs denoted with an
asterisk were added with approval of the Modification Permit. All other signage was originally approved under
the Comprehensive Sign Program and carried over with this approval.
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Attachment No. ZA 2
Vicinity Map
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VICINITY MAP
Modification Permit No. MD2012 -004
Comprehensive Sign Program No. CS2007 -002
(PA2012 -010)
2121 E. Coast Highway
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Attachment No. ZA 3
Comprehensive Sign Program No.
CS2007 -002
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June 15, 2007
CITY OF NEWPORT BEACH
PLANNING DEPARTMENT
3300 NEWPORT BOULEVARD
NEWPORT BEACH, CA 92658
(949) 644 -3200: FAX (949) 644 -3229
Carey Sign
2871 Bluestar Street
Anaheim, CA 92806
APPLICATION
APPLICANT:
LOCATION
Comprehensive Sign CS2007 -002
(PA2007 -084)
Staff Person: Javier S. Garcia, 644 -3206
Appeal Period: 14 days after approval date
Comprehensive Sign Program No. CS2007 -002 (PA2007 -084)
Carey Sign, on behalf of the property owner
2121 EAST COAST HIGHWAY
Authority and Request:
Comprehensive Sign Program for an existing two - story, commercial office building in
accordance with the provisions of Section 20.67.030 (Sign Code) of the Newport Beach
Municipal Code. The building is occupied by multiple office use tenants and the sign
program is for wall signs on the first and second floor fascias facing East Coast Highway
and Avocado Avenue. The program includes retention of the freestanding monument sign
located on the East Coast Highway side of the property. The property is located in the
APF (Administrative, Professional, Financial Commercial) District.
ACTION: APPROVED —June 15, 2007
FINDINGS
1. The Land Use Element of the General Plan designates the site for "Administrative,
Professional, Financial Commercial' land use. The commercial office building is
consistent with this designation, and the sign program for the existing and proposed
signs is accessory to the primary use.
2. After reviewing this project, it has been determined that it is categorically exempt
from the requirements of the California Environmental Quality Act under Class 5
(Accessory Structures).
3. The proposed sign program is consistent with the legislative intent of Title 20 and
Chapter 20.67 of the Newport Beach Municipal Code with regard to the sign
regulations based on the following findings:
• Chapter 2067 of the Newport Beach Municipal Code require comprehensive
sign programs to provide a means for latitude in the design and display of
signage for all projects.
• The sign program as presented and approved is consistent with the purpose
and intent of the Mariners Mile Overlay District and Chapter 20.67 of the
Newport Beach Municipal Code.
• The approved Comprehensive Sign Program will integrate the previously
approved monument sign and wall signs at 2121 East Coast Highway into a
single design theme to create a unified architectural statement and provide
reduced and limited signage on the building wall fascia.
• There is a reasonable need for the number and size of signs to provide
adequate identification of the tenants that occupy the building and as
proposed does not result in an overcrowding of signs.
• The proposed sign program, as conditioned, will not interfere with sight
distance from any street, alley or driveway.
CONDITIONS
1. The development shall be in substantial conformance with the approved plot plan
and sign details, except as noted in the following conditions.
2. The major and minor tenant identification wall signs shall be measured by two
perpendicular sets of parallel lines that surround the proposed sign copy area or the
sign cabinet, whichever is larger.
3. Wall signs visible from the public streets are limited to two building facades facing
East Coast Highway and Avocado Avenue and shall comply with the limitations
specified in the Sign Matrix/Table included as an attachment to this approval.
4. Anything not specifically approved by this Comprehensive Sign Program is
prohibited. Revisions to the program may be approved by the Planning Director if
the intent of the original approval is not affected. Revisions that substantially
deviate from the original approval must be addressed in a separate amendment
and subsequent Comprehensive Sign Program review for Planning Director
Approval.
5. Any future revisions or changes to the signs approved by this Comprehensive Sign
Program due to a change in the use or tenants of the building shall be reviewed
and approved by the Planning Department, so long as the sign size, copy
configuration and number of signs does not substantially change or increase from
the limitation of this approval.
6. This approval was based on the particulars of the individual case and does not, in
and of itself or in combination with other approvals in the vicinity or Citywide,
constitute a precedent for future approvals or decisions.
7. A building permit shall be obtained prior to commencement of installation of any
signs.
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8. If reconstructed or relocated, the final location of freestanding sign shall be
reviewed by the City Traffic Engineer and shall conform to City Standard 110 -L to
ensure that adequate sight distance is provided, unless otherwise approved by the
City Traffic Engineer.
9. All work performed within the public right -of -way shall be reviewed and approved by
the Public Works Department under an encroachment permit/agreement if required.
10. The Planning Director or the Planning Commission may add to or modify conditions
of this approval, or revoke this approval upon a determination that any sign that is
authorized by this approval has been altered beyond the parameters of the
authorization and therefore beyond the justification.
11. This approval shall expire unless exercised within 24 months from the date of
approval as specified in Section 20.93.055 of the Newport Beach Municipal Code,
unless an extension is approved prior to the expiration date of this approval, in
accordance with Section 20.93.055 (B) of the Newport Beach Municipal Code.
The decision of the Planning Director may be appealed to the Planning Commission within
14 days of the date of the decision. A filing fee of $600.00 shall accompany any appeal filed.
No building permits may be issued until the appeal period has expired. A copy of the
approval letter shall be incorporated into the Building Department set of plans prior to
issuance of the building permits or issuance of revised plans.
On behalf of Planning Director David Lepo,
.'..�0 .. o . JFAi
Attachments: Appendix
Sign Matrix/Table
Vicinity Map
Site Plan and Sign Detail Plan
contact:
Dennis Stout
504 E. Palmura Avenue
Orange, CA 92866
property owner:
Coast Business Center
PO Box 2990
Newport Beach, CA 92658
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Discussion
APPENDIX
The applicant requests the approval of a Comprehensive Sign Program for the 2121 East
Coast Highway building. The program includes: primary wall signage and the provision or
allowance for secondary wall, as well as sign parameters for major and minor tenant sign
designations, and retention of the monument sign for project and tenant identification.
The Planning Director is of the opinion that the project sign program is consistent with the
purpose and intent of the Sign Code for the following reasons:
• The number, size and area (as measured by two perpendicular sets of parallel
lines that surround the proposed signs) of the wall signs.
• The size of the project identification monument sign has been addressed.
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COMPREHENSIVE SIGN PROGRAM CS2007 -002
TABLE - MATRIX -2121 EAST COAST.HWY
Designated Frontage
1. East Coast Highway — fascia frontages 20, 50 or 80 linear feet
2. Avocado Avenue — fascia frontages are 20 linear feet
3. Parkinq Lot — not proposed for signage
SIGN TYPE AND
FRONTAGE DESIGNATION
LOCATION
SIGN LIMITATIONS /RESTRICTIONS
Wall Signs
East Coast Highway
Major Tenants
— 50 ft fascia frontage element
Primary Location
Maximum Area of 70 sc ft.
Al and A2;
Maximum vertical dimension, sign or logos, 2 feet- 9 1/2 inches in height.
Minimum distance shall be 20 linear feet from the nearest sign on the
adjoining fascia.
Only major tenants may have a maximum of two signs, one each in the A
or B elevation /location,
Wall Signs
East Coast Highway
Major Tenants
— 80 ft fascia frontage element
Secondary Location
Maximum Area of 50 so ft.
B1 and B2
Maximum vertical dimension, sign or logos, 2 feet- 9 112 inches in height.
Minimum distance shall be 20 linear feet from the nearest sign on the
adjoining fascia.
Only major tenants may have a maximum of two signs, one each in the A
or B elevation /location.
Wall Signs
East Coast Highway
Minor Tenants
— 20 ft fascia frontage element
C1, C2, D1 and D2
Maximum Area of 30 sa ft.
Maximum vertical dimension, sign or logos, 2 feet- 9 1/2 inches in height.
Minimum distance shall be 20 linear feet from the nearest sign on the
adjoining fascia.
Maximum of one sign for each minor tenant.
Wall Signs
Avocado Avenue
Minor Tenants
— 20 ft fascia frontage element
E1 and E2
1.5 square feet /linear foot of fascia frontage or max area of 30 so ft.
Maximum vertical dimension, sign or logos, 2 feet- 9 1/2 inches in height.
Minimum distance shall be 20 linear feet from the nearest sign on the
adjoining fascia.
Maximum of one sign for each minor tenant.
Monument Sign- Q
East Coast Highway
Project
Existing 4 -foot 6 -inch tall by 23 -feet 6- inches long
Identification and
Internally or externally illuminated.
Tenant Directory
Opaque background per sign panel with letters illuminated or halo -
illuminated only.
Illuminated panel blank space background is prohibited.
All window and
All building elevations
other exempt signs
Removal of all signs (including window signs) in excess of the total
in accordance with
allowance as necessary.
Chapter 20.67
June 15, 2007
F: \Users \PLN \Shared \PA's \PAs - 2007 \PA2007 - 084 \CS2007 -002 appr.doc
Page 5
G. MINOR & MAJOR TENANT SIGNABIIE LOCATIONS
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APPROVED BY:
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Planning Director Zoning Administrator
I I Planning Commission City Council
As Submitted L As Modified
Refer to: L Resolution VApproval Letter
# of Pgs Approved: ' Date: 6 I 1S- I,--
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CAREYSIGN
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H. MINOR 6 MAIOR TENANT SIGN RREFERED SIGN TYRES
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the sign qugmm einuumges the use of black or dark bonze duranodn
reverse chandel halo type lettering dlumrnawd with 6500 while or LEO lighting
on the required size raceway painted to match the current building color
For front dlummating type letters. white acrylic with 3m Uual Color'Black' 3635472 or
its equivalent n strongly encouraged
Other letter styles. color and Irghong types maybe acceptable with approval from
landlord, but the raceway in section H is required for all sign types and all signs must
follow minlmun clear space requirements for halo and stacked leuedng type signs
e Tnant ^
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Awl CAREYSIGN
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I. PRIMARY SITE IDENTIFICATION MONUMENT
NI lenann allotbd a s6t m the, lean agrmm l on the pnmary sole idenfLcahon
monument ne regwrsd b onoasm n their listing
E*Mwing: e' ld . Y.' Thiel pointed to ns C+ Panlone N «li C. ,wowed hooran
toll, and .r.n,niky nn sok> ole 6ockgrotmd
Feel: I "+ ,,.t r Jahn (llnwetw Mouton Cndanud w regu,n d I
Sub. m : 181' TlsKk bWok with ra,ntw Potnt d to notch
e.nmg 'Jo, of monument.
Primary Site ID
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i CAREYSIGN
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A, `F
Attachment No. ZA 4
Project Plans
TmpIt01 -0i -12
G. MINOR & MAJOR TENANT SIGNAOLE LOCATIONS (Cont)
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PA2012 -010 for MD2012.004
2121 E. Coast Highway
Coast Business Center
G. MINOR & MAJOR TENANT SIGNABLE LOCATIONS
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