HomeMy WebLinkAbout00 - Draft MinutesNEWPORT BEACH ZONING ADMINISTRATOR MINUTES
NEWPORT BEACH ZONING ADMINISTRATOR MINUTES
Council Chambers — 3300 Newport Boulevard
Wednesday, March 28, 2012
REGULAR HEARING
3:30 p.m.
1. CALL TO ORDER — The meeting was called to order at 3:30 p.m.
Staff Present: Brenda Wisneski, Zoning Administrator
Erin Steffen, Planning Technician
Rosalinh Ung, Associate Planner
2. MINUTES of March 14, 2012
Action: Approved
3. PUBLIC HEARING ITEMS
ITEM NO. 1 Coast Business Center Sign
Comprehensive Sign Program
2121 E. Coast Highway
03/28/2012
Program - Modification Permit No. MD2012 -004 and
No. CS2007 -002 (PA2012 -010)
Council District 5
Erin Steffen, Planning Technician, gave a brief overview of the application for a Modification Permit to amend an
existing Comprehensive Sign Program to allow the addition of two signs on the southeast (Avocado Avenue)
elevation of the Coast Business Center building. The signs will be located on the first and second floors on one of the
20 -foot long fascias of the building and will have a maximum sign area of 30 square feet each. The sign code allows
one wall sign up to 1.5 times the linear frontage or 75 square feet maximum in sign area on the primary frontage
and 50% of the primary for any secondary frontages. However, due to the design of the building and the mix of
uses, one wall sign of this size does not provide adequate signage to identify individual tenants within the
building. The placement of the proposed signage would create a symmetry that does not exist with the current
sign program. This signage would also be compatible with the existing signage while improving the visibility of uses
within the building.
No representative for Coast Business Center, the project applicant, was in attendance. Thus, no questions or
comments were taken.
The Zoning Administrator opened the public hearing.
Dan Purcell submitted written comments and stated the following:
• The signs substantially exceed sign area limits
• Excessive proliferation of signs
• Do not assist with wayfinding
• Does not preserve community appearance
• No need to revitalize the area with signage
• No need for the signs to create symmetry
Jim Mosher had the following comments:
• What is being superseded or amended as indicated on page of the draft resolution?
• On Exhibit B of the staff report what is CS20011 -007?
Staff confirmed that the application was for the approval of a Modification Permit to amend an existing
Comprehensive Sign program. Approval of the Modification would supersede the approval of the existing
Comprehensive Sign Program. There was a numbering error and CS20011 -007 should be changed to CS2007 -002.
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NEWPORT BEACH ZONING ADMINISTRATOR MINUTES 03/28/2012
This amendment allows for the addition of Signs F1 and F2 as noted on the plans, which changes the matrix and
plans from the previous approval.
Seeing that there were no other public comments, the Zoning Administrator closed the public hearing.
The Zoning Administrator stated that the subject property is developed with a multi- tenant building and that a
Comprehensive Sign Program allows for greater flexibility for signage to increase the number of signs on such
buildings. The Modification, in this case, allows for a further increase in sign area. Although the existing Sign Program
allowed for signs on the Coast Highway elevation which exceed the Zoning Code requirements, the signs on the
Avocado elevation which are the subject of the application, including the addition of the two new signs, are within sign
area limitations. It was also noted that although the structure is located adjacent to a residential zoning district, the
building is designed in a way that the signs would only be visible from Coast Highway.
The Zoning Administrator agreed with the facts in support of the findings in the draft resolution and moved to approve
the application by adopting the draft resolution with Exhibit B being modified to change CS20011 -007 to CS2007 -002.
Action: Approved
ITEM NO. 2 Dove Street Sign Modification Permit No. MD2012 -003 (PA2012 -007)
1801 Dove Street Council District 3
Rosalinh Ling, Associate Planner, gave a brief overview of the application for a Modification Permit to amend the
Comprehensive Sign Program for the Hangars to allow Building #18 to have three (3) new wall signs that will exceed
the permitted letter /logo height and maximum square footage. The Modification Permit is necessary to allow larger
and more visible signage on the east, north and south elevations. The Comprehensive Sign Program was originally
created to provide signage for the light industrial uses located within the entire complex. As the complex is slowly
evolving into a more business -like environment with corporate offices and professional uses as permitted by the
Newport Place Planned Community, wall sign allowance for these tenants is no longer adequate. The larger wall
signs will provide greater convenience to patrons and motorists in locating the subject property.
David Lewis of Blake Signs, project applicant, had no comments or questions for staff and agreed to the conditions of
approval.
Gary Batt of Sign Specialists commented on whether this Modification Permit should be extended to include Building
#1 through #17 that are located within the business complex, as they will most likely be requesting similar amendment
to the Comprehensive Sign Program.
The Zoning Administrator stated that the Modification Permit application is for Building #18 only and is therefore
obligated to render a decision as requested. The entire complex is currently under condominium ownership which is
different compared to when the Comprehensive Sign Program was originally approved and the entire complex was
under a common ownership. Staff would welcome a comprehensive evaluation of signage for the entire complex
from all property owners under a different application.
The Zoning Administrator opened the public hearing.
Jim Mosher had the following comments:
• Clarification on who is the applicant.
• Confirmation on public noticing to all property owners and tenants that are subject to the current
Comprehensive Sign Program.
• Clarification of the building orientation related to the north, south and east elevations.
• Clarification of the applicant's request as it reflects a reduction in amount of signage allowed for the north,
south and east elevations.
• Whether Condition #6 of the draft Resolution is applicable to this Modification Permit. In the case like this,
what constitutes that the application is exercised or vested.
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NEWPORT BEACH ZONING ADMINISTRATOR MINUTES 03/28/2012
Clarification on the footnote at the bottom of the Table Matrix of Comprehensive Sign Program as the
statement related to written staff approval of sign program amendments.
Seeing that there were no other public comments, the Zoning Administrator closed the public hearing
Staff confirmed that Blake Signs is the applicant, presenting the property owner of subject property. Public notices
were sent to all property owners within the entire business complex. The building orientation is properly labeled as
shown on the applicant's drawings. The applicant has agreed to reduce the number of permitted signs from two to
one, in order to have a larger wall sign on the north, south and east elevations.
The Zoning Administrator stated Condition #6 will be removed as it is not applicable to the Modification Permit. Staff
approval process is allowed by the Municipal Code to allow staff the ability to consider minor changes as long as they
are in substantial conformance with the original approval.
The Zoning Administrator agreed with the facts in support of the findings in the draft resolution and moved to approve
the application by adopting the draft resolution with Condition #6 removed.
Action: Approved
4. PUBLIC COMMENTS ON NON - AGENDA ITEMS:
Dan Purcell requested access to a lap top and projector at future Zoning Administrator meetings so the public
may present images that may be viewed by members in the audience.
ADJOURNMENT - The hearing was adjourned at 4:00 p.m.
Brenda Wisneski, AICP, Zoning Administrator
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