HomeMy WebLinkAbout03 - Whole Foods Market Minor Use Permit�EWPOe COMMUNITY DEVELOPMENT DEPARTMENT
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PLANNING DIVISION
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(949) 644 -3200 Fax: (949) 644 -3229
CgCIFUFN`P www.newportbeachca.gov
CITY OF NEWPORT BEACH
ZONING ADMINISTRATOR STAFF REPORT
June 13, 2012
Agenda Item 3
SUBJECT: Whole Foods Minor Use Permit - (PA2012 -050)
415 Newport Center Drive
Minor Use Permit No. UP2012 -006
APPLICANT: Mrs. Goochs Natural Food Markets Inc., dba Whole Foods Market
PLANNER: Benjamin M. Zdeba, Planning Technician
(949) 644 -3253, bzdeba @newportbeachca.gov
ZONING DISTRICT /GENERAL PLAN
• Zone: PC -56 (North Newport Center Planned Community)
• General Plan: CR (Regional Commercial)
PROJECT SUMMARY
A minor use permit to allow the establishment of a Type 47 (On -Sale General for Bona
Fide Public Eating Place) Alcoholic Beverage Control (ABC) license for two dining areas
within the new Whole Foods Market.
RECOMMENDATION
1) Conduct a public hearing; and
2) Adopt Draft Zoning Administrator Resolution No. _ approving Minor Use Permit No.
UP2012 -006 (Attachment No. ZA 1).
DISCUSSION
• Retail Sales and Eating and Drinking Establishments are permitted uses within
the Fashion Island subarea of the North Newport Center Planned Community
Zoning District.
• The applicant is pursuing a Type 21 (Off -Sale General) in addition to a Type 86
(Instructional Tasting) Alcoholic Beverage Control license; however, these
license types are ancillary to the retail market use and are permitted by right.
• The applicant is also pursuing the establishment of a Type 47 (On -Sale General
for Bona Fide Public Eating Place) ABC license for use in two designated dining
areas within the market.
• Pursuant to the Planned Community Text, the on- premise sale of alcohol in
conjunction with an eating and drinking establishment requires a minor use
permit.
• One 689 square -foot dining area in the northwest quadrant of the store will offer
a full line of alcoholic beverages along with a limited menu of food items.
The other 1,114 square -foot dining area in the northeast quadrant of the store will
offer beer and wine in conjunction with the food items available from the adjacent
service counters.
• Occasional live entertainment consisting of ambient background music for
patrons shopping and /or dining is also proposed. Pursuant to the Planned
Community Text, live entertainment falls beneath the definition of "Commercial
Recreation and Entertainment' which is a permitted use within the Fashion Island
subarea.
• The Fashion Island subarea is a regional commercial shopping center that is
intended to provide retail, entertainment, service, and supporting uses that serve
local and regional residents. The proposed license will be an accessory
component of the retail market that will provide a service to the patrons of the
market and Fashion Island.
ENVIRONMENTAL REVIEW
This action is covered by the general rule that the California Environmental Quality Act
(CEQA) applies only to projects that have the potential for causing a significant effect on
the environment (Section 15061.b.3 of the CEQA Guidelines). It can be seen with
certainty that there is no possibility that adding alcohol to the allowed restaurant will
have a significant effect on the environment. Therefore, this activity is not subject to
CEQA.
PUBLIC NOTICE
Notice of this application was mailed to all owners of property within 300 feet of the
boundaries of the site (excluding intervening rights -of -way and waterways) including the
applicant and posted on the subject property at least 10 days prior to the decision date,
consistent with the provisions of the Municipal Code.
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APPEAL PERIOD: An appeal may be filed with the Director of Community Development
or City Clerk, as applicable, within fourteen (14) days following the date the action or
decision was rendered unless a different period of time is specified by the Municipal Code
(e.g., Title 19 allows ten (10) day appeal period for tentative parcel and tract maps, lot line
adjustments, or lot mergers). For additional information on filing an appeal, contact the
Planning Division at 949 644 -3200.
Prepared by:
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I ning T chnician
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Attachments: ZA 1 Draft Resolution
ZA 2 Vicinity Map
ZA 3 Applicant's Description & Justification
ZA 4 Police Department Memo
ZA 5 Plans
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Attachment No. ZA 1
Draft Resolution
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RESOLUTION NO. ZA2012 -DRAFT
A RESOLUTION OF THE ZONING ADMINISTRATOR OF THE
CITY OF NEWPORT BEACH [APPROVING /DENYING] UP2012-
006 TO ADD ON -SALE ALCOHOL SALES TO A MARKET
LOCATED AT 415 NEWPORT CENTER DRIVE (PA2012 -050).
THE ZONING ADMINISTRATOR OF THE CITY OF NEWPORT BEACH HEREBY FINDS AS
FOLLOWS:
SECTION 1. STATEMENT OF FACTS.
1. An application was filed by Valerie Sacks of Liquor License Specialists on behalf of Mrs.
Gooch's Natural Food Markets, Inc. dba Whole Foods Market with respect to property
located at 415 Newport Center Drive, and legally described as Parcel 2 of Lot Line
Adjustment No. LA2008 -004 requesting approval of a Minor Use Permit.
2. The applicant proposes to allow the establishment of a Type 47 (On -Sale General for
Bona Fide Public Eating Place) Alcoholic Beverage Control (ABC) license for use in two
designated dining areas within the new Whole Foods Market.
3. The subject property is located within the Fashion Island subarea of the PC -56 (North
Newport Center Planned Community) Zoning District and the General Plan Land Use
Element category is CR (Regional Commercial).
4. The subject property is not located within the coastal zone.
5. A public hearing was held on June 13, 2012 in the City Hall Council Chambers, 3300
Newport Boulevard, Newport Beach, California. A notice of time, place and purpose of
the meeting was given in accordance with the Newport Beach Municipal Code.
Evidence, both written and oral, was presented to, and considered by, the Planning
Commission at this meeting.
SECTION 2. CALIFORNIA ENVIRONMENTAL QUALITY ACT DETERMINATION.
This action is covered by the general rule that the California Environmental Quality Act
(CEQA) applies only to projects that have the potential for causing a significant effect on the
environment (Section 15061.1b.3 of the CEQA Guidelines). It can be seen with certainty that
there is no possibility that adding alcohol to an allowed restaurant will have a significant effect
on the environment. Therefore, this activity is not subject to CEQA.
SECTION 3. REQUIRED FINDINGS.
In accordance with Section 20.48.030 (Alcohol Sales) of the Newport Beach Municipal Code,
the following findings and facts in support of the findings for a minor use permit are set forth:
Zoning Administrator Resolution No. ZA2012 -DRAFT
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Finding
A. The use is consistent with the purpose and intent of Section 20.48.030 (Alcohol Sales of
the Zoning Code.
Facts in Support of Finding
1. The project has been reviewed and conditioned to ensure that the purpose and intent of
Section 20.48.030 (Alcohol Sales) of the Zoning Code is maintained and that a healthy
environment for residents and businesses is preserved. The service of alcohol is
intended for the convenience of patrons eating in designated dining areas within the
market. Operational conditions of approval recommended by the Police Department
relative to the sale of alcohol will ensure compatibility with the surrounding uses and
minimize alcohol related impacts.
2. Due to the high concentration of commercial land uses, the calls for service and
number of arrests are greater than adjacent residential Reporting Districts; however,
the Newport Beach Police Department does not consider the number significant given
the type of development within this Reporting District.
3. Fashion Island does not abut sensitive land uses and is separated from other uses by
parking lots, roadways and other commercial uses. The proposed use is not located in
close proximity to residential districts, day care centers, park and recreation facilities,
places of religious assembly, and schools. In accordance with the Section 20.48.030
(Alcohol Sales) of the Newport Beach Municipal, the Police Department has reviewed the
minor use permit application and has added conditions to ensure that the design and
security of the restaurant areas within the market are properly addressed.
4. The provision of alcohol sales to the designated areas within the market will not
substantially change the operational characteristics. The use authorized by this permit is
not a bar, tavern, cocktail lounge, nightclub or an establishment where live
entertainment or dancing is provided. The City has experienced land use conflicts,
nuisance issues, and issues requiring police intervention with these types of activities
in the past. Prohibition of these uses or activities will minimize potential land use
conflicts, nuisances and police intervention.
5. There are several restaurants in the Fashion Island sub -area, which provide alcohol
service as an amenity to visitors. The number of alcohol licenses and the type of
alcohol service proposed is typical and expected to be found at a regional shopping
center such as Fashion Island.
6. The market and included dining areas are permitted in the Fashion Island sub -area of the
North Newport Center Planned Community. The on -site consumption of alcohol provides
a public convenience by allowing the alcohol in addition to food items offered for sale.
In accordance with Section 20.52.020.F of the Newport Beach Municipal Code, the following
findings and facts in support of the findings for a minor use permit are set forth:
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Zoning Administrator Resolution No. ZA2012 -DRAFT
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Finding
B. The use is consistent with the General Plan and any applicable specific plan;
Facts in Support of Finding
1. The property is designated "Regional Commercial' (CR) by the Land Use Element of the
General Plan. The retail market use is consistent with that desjgnation and is integrated
as part of a retail multi- tenant commercial center. -°
2. The market is within the limits of the cumulative floor area allocated for the Fashion
Island portion of the North Newport Center Planned Community.
3. The sit -down food and alcohol components of the market are compatible with the land
uses found in Fashion Island.
4. The subject property is not part of a specific plan area.
Finding
C. The use is allowed within the applicable zoning district and complies with all other
applicable provisions of this Zoning Code and the Municipal Code;
Facts in Support of Finding
1. The PC -56 (North Newport Center Planned Community, Fashion Island Sub -Area)
zoning district allows restaurant uses by right and alcohol service upon the approval of a
minor use permit by the Zoning Administrator. Fashion Island is intended to be a vibrant
regional retail and entertainment center and a day /evening destination with a wide
variety of businesses that serve visitors, residents and employees of the area. The
proposed alcohol service at the designated dining areas within the market is compatible
with other uses within Fashion Island.
2. The proposed conditions of approval ensure that all conflicts with surrounding land uses
are minimized to the greatest extent possible or eliminated.
Finding
D. The design, location, size, and operating characteristics of the use are compatible with
the allowed uses in the vicinity;
Facts in Support of Finding
1. The service of alcohol will be restricted to the hours between 11:00 a.m. and 10:00 p.m.,
daily.
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Zoning Administrator Resolution No. ZA2012 -DRAFT
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2. There are no residential properties in the immediate vicinity of the market.
3. The operational conditions of approval recommended by the Police Department
relative to the sale of alcohol will ensure compatibility with the surrounding uses and
minimize alcohol - related impacts. The project has been conditioned to ensure the
welfare of the surrounding community so that the business remains a market with
accessory dining and does not become a bar or tavern. The project has been
conditioned so that no dancing or live entertainment will be permitted on the premises.
4. The market is required to comply with the California Building Code and requirements of
the Alcoholic Beverage Control Department to ensure the safety and welfare of
customers and employees within the market.
Finding
E. The site is physically suitable in terms of design, location, shape, size, operating
characteristics, and the provision of public and emergency vehicle (e.g., fire and medical)
access and public services and utilities; and
Facts in Support of Finding
1. The project site is located within an existing retail, market building. The dining areas
within the market are designed and developed for food and beverage service and /or
casual sit -down areas to consume food purchased at the market.
2. Adequate public and emergency vehicle access, public services, and utilities are
provided within the existing infrastructure.
3. The tenant improvements will comply with all Building, Public Works, and Fire Codes.
All ordinances of the City and all conditions of approval will be complied with.
Finding
F. Operation of the use at the location proposed would not be detrimental to the harmonious
and orderly growth of the City, or endanger, jeopardize, or otherwise constitute a hazard
to the public convenience, health, interest, a safety, or general welfare of persons
residing or working in the neighborhood of the proposed use.
Facts in Support of Finding
1. The project has been reviewed and includes conditions of approval to ensure that
potential conflicts with the surrounding land uses are minimized to the greatest extent
possible. The operator is required to take reasonable steps to discourage and correct
objectionable conditions that constitute nuisance areas surrounding the subject property
and adjacent properties during business hours, if directly related to the patrons of the
market.
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Zoning Administrator Resolution No. ZA2012 -DRAFT
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2. The proposed alcohol service is provided as a public convenience to market patrons
utilizing the designated dining areas within the market. The service of alcohol will
provide an economic opportunity to maintain a successful business at this location in a
way which best serves the quality of life for the surrounding community.
3. As conditioned, the owners, managers and employees selling alcohol shall undergo
and successfully complete a certified training program in responsible methods and
skills for selling alcohol.
SECTION 4. DECISION.
NOW, THEREFORE, BE IT RESOLVED:
1. The Zoning Administrator of the City of Newport Beach hereby approves Minor Use
Permit No. UP2012 -006, subject to the conditions set forth in Exhibit A, which is attached
hereto and incorporated by reference. loe
2. This action shall become final and effective fourteen days after the adoption of this
Resolution unless within such time an appeal is filed with the Director of Community
Development in accordance with the provisions of Title 20 Planning and Zoning, of the
Newport Beach Municipal Code.
PASSED, APPROVED AND ADOPTED THIS 13th DAY OF JUNE, 2012.
Brenda Wisneski, AICPjWing Aaninistrator
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EXHIBIT "A"
CONDITIONS OF APPROVAL
1. The development shall be in substantial conformance with the approved site plan and
floor plan dated with this date of approval. (Except as modified by applicable
conditions of approval.)
2. This minor use permit may be modified or revoked by the Zoning Administrator upon
a finding of failure to comply with the conditions set forth in Chapter 20.82 of the
Municipal Code, other applicable conditions and regulations governing alcohol
service, or should they determine that the proposed uses or conditions under which
it is being operated or maintained is detrimental to the public health, welfare or
materially injurious to property or improvements in the vicinity or if the property is
operated or maintained so as to constitute a public nuisance.
3. Any change in operational characteristics, hours of operation, expansion in area, or
other modification to the approved plans as they relate to alcohol sales, shall require
an amendment to this minor use permit or the processing of a new use permit.
4. Minor Use Permit No. UP2012 -006 shall expire unless exercised within 24 months
from the date of approval as specified in Section 20.54.060 (Time Limits and
Extensions) of the Newport Beach Zoning Code, unless an extension is otherwise
granted.
5. Should the alcohol license be transferred, any future license holders, operators or
assignees shall be notified of the conditions of this approval by either the current
licensee, business operator, or the leasing company. Future licensees, operators or
assignees shall submit, within 30 days of transfer of the alcohol license, a letter to the
Planning Division acknowledging their receipt and acceptance of the limitations,
restrictions and conditions of approval of this minor use permit.
6. The project is subject to all applicable City ordinances, policies, and standards,
unless specifically waived or modified by the conditions of approval.
7. The applicant shall comply with all federal, state, and local laws. Material violation of
any of those laws in connection with the use may be cause for revocation of this
minor use permit.
8. The type of alcoholic beverage license issued by the California Board of Alcoholic
Beverage Control shall be a Type 47 (On -Sale General for Bona Fide Eating Place)
in conjunction with the market as the principal use of the facility.
9. The hours of operation for sales, service and consumption of alcohol are limited from
11:00 a.m. to 10:00 p.m., daily. Any increase in the hours of operation shall be subject
to the approval of an amendment to this minor use permit and may be subject to
approval by the Zoning Administrator or Planning Commission.
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Zoning Administrator Resolution No. ZA2012 -DRAFT
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10. The alcoholic beverage sales for the purpose of on -site consumptions shall be limited
to the designated dining areas indicated on the floor plan submitted with the
application. Any change in the operation of on -sale alcoholic beverage sales or
increase in the dining area devoted to alcohol sales for customers shall be subject
to the approval of an amendment to this minor use permit issued by the Zoning
Administrator.
11. No exterior amplified music, public address speakers, outside paging system,
loudspeaker, sound system, or other noise generating device shall be utilized in
conjunction with this movie theater.
12. The operator shall take reasonable steps to discourage and correct objectionable
conditions that constitute a nuisance in parking areas, sidewalks and areas
surrounding the alcoholic beverage outlet and adjacent properties during business
hours, if directly related to the patrons of the subject beer and wine outlet. If the
operator fails to discourage or correct nuisances, the Zoning Administrator may
review, modify, or revoke this minor use permit in accordance with Chapter 20.96 of
the Zoning Code.
13. The area outside of the retail market shall be maintained in a clean and orderly
manner. The exterior of the business shall be maintained free of litter and graffiti at all
times. The owner or operator shall provide for daily removal of trash, litter debris and
graffiti from the premises and on all abutting sidewalks within 20 feet of the premises.
The operator of the movie theater use shall be responsible for the clean -up of all on-
site and off -site trash, garbage and litter generated by the use.
14. All trash shall be stored within dumpsters inside the mall buildings.
15. To the fullest extent permitted by law, applicant shall indemnify, defend and hold
harmless City, its City Council, its boards and commissions, officials, officers,
employees, and agents from and against any and all claims, demands, obligations,
damages, actions, causes of action, suits, losses, judgments, fines, penalties,
liabilities, costs and expenses (including without limitation, attorney's fees,
disbursements and court costs) of every kind and nature whatsoever which may arise
from or in any manner relate (directly or indirectly) to City's approval of the Whole
Foods Market Minor Use Permit including, but not limited to, Minor Use Permit No.
UP2012 -006 (PA2012 -050). This indemnification shall include, but not be limited to,
damages awarded against the City, if any, costs of suit, attorneys' fees, and other
expenses incurred in connection with such claim, action, causes of action, suit or
proceeding whether incurred by applicant, City, and /or the parties initiating or bringing
such proceeding. The applicant shall indemnify the City for all of City's costs,
attorneys' fees, and damages which City incurs in enforcing the indemnification
provisions set forth in this condition. The applicant shall pay to the City upon demand
any amount owed to the City pursuant to the indemnification requirements prescribed
in this condition.
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Zoning Administrator Resolution No. ZA2012 -DRAFT
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Police Department Conditions
16. This approval does not permit the premises to operate as a bar, tavern, cocktail
lounge, or nightclub as defined by the Newport Beach Municipal Code.
17. No alcoholic beverages shall be consumed on any property adjacent to the licensed
premises under the control of the license.
18. The applicant shall post and maintain professional quality signs measuring 12 inches
by 12 inches with lettering no smaller than 2 inches in height that read, "No Alcoholic
Beverages Beyond This Point" at all exits leading from the dining areas to the market
area.
19. The petitioner shall not share any profits or pay any percentage or commission to a
promoter or any other person based upon monies collected as a door charge, cover
charge, or any other form of admission charge, including minimum drink orders or the
sale of drinks.
20. A Live Entertainment Permit issued by the Revenue Division, in accordance with
procedures set forth in Chapter 5 of the Municipal Code, shall be required to allow live
entertainment as incidental and accessory to the primary uses of the facility as a
restaurant/retail market.
21. Dancing shall be prohibited.
22. No games or contests requiring or involving the consumption beer and wine shall be
permitted.
23. All owners, managers and employees selling beer and wine shall undergo and
successfully complete a certified training program in responsible methods and skills
for selling beer and wine. The certified program must meet the standards of the
California Coordinating Council on Responsible Beverage Service or other
certifying /licensing body, which the State may designate. The movie theater shall
comply with the requirements of this section within 180 days of the issuance of the
certificate of occupancy. Records of each owner's, manager's and employee's
successful completion of the required certified training program shall be maintained
on the premises and shall be presented upon request by a representative of the City
of Newport Beach.
24. A Special Events Permit is required for any event or promotional activity outside the
normal operational characteristics of the approved use, as conditioned, or that
would attract large crowds, involve the sale of beer and wine, include any form of
on -site media broadcast, or any other activities as specified in the Newport Beach
Municipal Code to require such permits.
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Attachment No. ZA 2
Vicinity Map
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VICINITY MAP
Minor Use Permit No. UP2012 -006
PA2012 -050
415 Newport Center Drive
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Attachment No. ZA 3
Applicant's Description & Justification
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Attachment A
Whole Foods Market at Fashion Island
Project Description
Minor Use Permit for Alcoholic Sales /Service /Instructional Tasting
Newport Beach Municipal Code §20.52.020
415 Newport Center Drive
Newport Beach, CA
Summary of Reauest
The Applicant, Mrs. Gooch's Natural Food Markets, dba Whole Foods Market, Inc. ( "Whole
Foods" or "the Applicant "), is requesting a Minor Use Permit for three different alcoholic
beverage - related uses: 1) the sale of a full line of alcoholic beverages for off -site consumption
at a full- service supermarket (ABC license type 21); 2) an instructional tasting license for a full
line of alcoholic beverages within a full- service supermarket (ABC license type 86); and 3) the
sale of a full line of alcoholic beverages for on -site consumption at a restaurant located within a
full - service supermarket (ABC license type 47). All the requested uses, if approved, are to take
place within a 32,440 s.f. supermarket space currently under construction and located within
the Fashion Island shopping center at 415 Newport Center Drive.
Proposed Proiect
This Application is a request for a Minor Use Permit to allow the sale, dispensing, and
instructional tasting of a full line of alcoholic beverages pursuant to three different ABC license
types: type 21 –full line, off site consumption; type 86 –full line, instructional tasting; and type
47 –full line, on -site consumption at a restaurant —all to take place within a new, 32;440 s.f.,
full- service supermarket space currently under construction in the northeasterly portion of
Fashion Island ( "the Site").
The Site itself is approximately 75 acres in size, and contains almost 150 retail, restaurant,
entertainment, and other commercial uses, including four large national chain department
stores. The businesses within Fashion Island overwhelmingly cater to an upscale, discerning
customer base which appreciates quality and is willing to pay a premium for a higher standard
of products and services. Thus; Whole Foods; which is well -known for the very high grade of
natural and organic food, beverage, grocery, and related products that it sells, will fit in very
well with the other uses on the Site and the existing customer base.
Whole Foods opened its first store in 1980 in Austin, Texas, and now, several decades later, is
the leader in natural and organic foods, with more than 310 stores in North America and the
United Kingdom. Whole Foods actively seeks out the finest natural and organic foods available,
and maintains the strictest quality standards in the industry. Whole Foods' customers rely on
the company to provide a generous selection of fresh, organic, minimally processed foods
devoid of the types of artificial additives, sweeteners, colorings and preservatives found so
frequently in foods sold at other supermarkets.
Project Description - Minor Use Permit for Sale, Dispensing, and Instructional Tasting of Alcohol
Within Full Service Supermarket (Types 21, 47, and 86)
Whole Foods Fashion Island
PA2012 -050 for UP20124`106
415 Nowport Center Drive - -
Mrs. Goochs Nahual Food Mlcts=, dlia Whole Foods Market
The Applicant's corporate philosophy is obviously an important factor in the exponential
growth in the number of locations since the first location opened only a few decades ago. Its
physical expansion has been accompanied by an expansion in the range of products and
services that are offered within its locations. Thus, some of the larger and newer Whole Foods
Supermarkets have expanded to include a curated selection of natural and organic products for
face and body; coffee, tea; and juice bars; connoisseurs' cheese counters and olive bars; sushi
bars; aisles of prepared food which can be consumed in seating areas within the supermarket;
dedicated areas where one can order a variety of hot entrees to be consumed on -site or "to
go "; and even wine bars within the supermarket, with periodic "wine tasting" events.
The Applicant's vision for its Newport Beach location is to include all of these types of products
and services, including periodic instructional tastings of wine, beer and spirits and dedicated
areas where patrons can either select food from aisles of preprepared items or order them to
be prepared hot at a counter, and sit down with a glass of beer or wine. This location will also
feature a sit -down restaurant area which will serve a full range of alcoholic beverages along
with food service.
The Applicant believes that its supermarket with the sale of a full line of alcoholic beverages for
off -site consumption; as well as for on -site consumption at instructional tasting events or within
the restaurant areas, will be a welcome addition to the wide mix of upscale uses already on the
Site. It will also be well buffered from the surrounding area by a large parking area, and is
surrounded by commercial uses on all sides.
Sale of Alcohol for Off -Site Consumption (Type 21)
The requested Conditional Use Permit to sell a full line of alcoholic beverages for off -site
consumption is an essential component of the Applicant's vision for its Fashion Island location.
Alcoholic beverage items typically only comprise a small percentage of the total gross receipts
in each supermarket, but their availability is important to stores' financial viability because
customers expect to be able to purchase these items when they do their grocery shopping. The
intended customers for the liquor sales are people who are primarily at the store for typical
grocery -type products —as expansively construed by Whole Foods - and who appreciate the
convenience of being able to purchase these items while they do the rest of their shopping. It is
customary and expected that full- service supermarkets such as Whole Foods will carry these
items, and the requested Minor Use Permit is needed in order for the Applicant to be able to
meet its customers' expectations in this regard.
Instructional Tasting (Type 86)
As noted above, in addition to the food and grocery items the Applicant intends to offer within
this location, Whole Foods seeks a Minor Use Permit to enable it to sell an extensive selection
of wine, beer, and spirits. The Applicant's request for Minor Use Approval for an instructional
tasting license as an adjunct to its type 21 license is in order to be able to further enhance its
customers' shopping experience by providing an appropriate mechanism for its customers to
Project Description - Minor Use Permit for Sale, Dispensing, and Instructional Tasting of Alcohol
Within Full Service Supermarket (Types 21, 47, and 86)
Whole Foods Fashion Island
evaluate and understand the fine wines and other alcoholic beverage products that the
Applicant seeks to sell. The instructional tasting license, a "Type 86," is a new license type that
was created pursuant to Business and Professions Code § §23396.6 and 25503.56 in January of
2011. This license is available to holders of qualified off -sale retail licensed businesses. The
Applicant would like the City's permission to invite its vendors in from time to time to present
its products to interested adults and educate them on the nuances of fine wines, craft beers,
and spirits. Therefore, the Applicant is requesting a Minor Use Permit to enable instructional
tasting at this location.
In -Store Restaurants(Tvae 47)
Another of the features that Whole Foods has in mind for its Fashion Island location is an
extensive restaurant /dining area where food can either be obtained by self -serve or by ordering
it, and where alcoholic beverage items can be ordered from staff.
The Applicant has two separate restaurant areas planned. At the northerly corner of the store,
the Applicant will have a 689 s.f. area where a full line of alcoholic beverages will be available,
along with a limited menu of items, both of which patrons can order at the "bar" area and take
to their seats within that portion of the store or in the adjacent 1,315 s.f. patio (2,004 s.f. total
full service dining area). Sample menus from Whole Foods' Huntington Beach location have
been included with the application materials to illustrate the types of items envisioned for this
location. Patrons may also select from any of the many prepared food options that will be
available along the northeasterly part of the store, such as pizza, sushi, sandwiches; salads,
soups, and other deli and hot food items, and then take those items to the restaurant /bar area
and order beer, wine, or liquor.
Alternatively, at the opposite corner of the store, the Applicant will have a (1,114 s.f.) area
where only beer and wine will be available. Patrons may purchase food from the selection of
items available along the northeasterly part of the store, take them to the easterly corner of
the store, order a glass of wine or a beer, and consume these items in this area or the adjacent
121 s.f. patio (3,348 s.f. total "casual dining" area).
In either case, customers will not be permitted to take any alcoholic beverage items outside of
the two designated interior areas or the adjacent patios. Both the interior areas and the patios
will be monitored and supervised by a team member. The interior areas will have employees at
the registers and taking orders; the patios will have employees at hostess stations in the corner
of each patio, as well as cameras that will be monitored at all times. The restaurant areas will
be open from 11 a.m. to 10 p.m. daily, although the supermarket itself will be open from 7 a.m.
to 11 p.m. daily.
Project Description -Minor Use Permit for Sale, Dispensing, and Instructional Tasting of Alcohol
Within Full Service Supermarket (Types 21, 47, and 86)
Whole Foods Fashion Island
Attachment B
Whole Foods Market at Fashion Island
Proposed Findings
Minor Use Permit for Alcoholic Sales /Service /Instructional Tasting
Newport Beach Municipal Code §20.52,020
415 Newport Center Drive
Newport Beach, CA
1. The use is consistent with the General Plan and any applicable specific plan.
The proposed use is designated as CR- Regional Commercial under the General Plan, and is not
located within a specific plan area. In terms of the CR- Regional Commercial uses and guidelines
relevant to the proposed project, the Land Use Element states that this designation "is intended
to provide retail, entertainment service, and supporting uses that serve local and regional
residents." The Land Use Element further states that these types of uses are typically
"integrated into a multi- tenant development" with at least one "anchor" tenant.
The Applicant's proposed full- service supermarket with off -site sales of a full line of alcoholic
beverages, on -site sales of a full line of alcoholic beverages at within -store restaurants, and on-
site consumption of these items at occasional instructional tasting events conducted within the
store is fully consistent with this General Plan designation. The Applicant's supermarket will be
located within a large regional shopping center, Fashion Island, and integrated stylistically with
the other uses on the Site. Fashion Island is known for the diverse collection of upscale
commercial uses throughout the center, including boutiques, department stores, restaurants;
and services. These businesses overwhelmingly cater to a discerning customer base which
appreciates quality and is willing to pay a premium for a higher standard of products and
services. Thus, Whole Foods, which is well -known for the very high grade of natural and
organic food, beverage, grocery, and related products that it sells, will fit in very well with the
other uses on the Site and the existing customer base.
The requested Minor Use Permit to allow the sale, dispensing, and instructional tasting of a full
line of alcoholic beverages pursuant to three different ABC license types: type 21– full line, off
site consumption; type 86 – full line, instructional tasting; and type 47 –full line, on -site
consumption at a restaurant —is consistent with this General Plan designation. The request for
permission for a type 21, sale of a full line of alcoholic beverages for off -site consumption, is in
order for the Applicant to be able to sell items which its customers, like most customers of full -
service supermarkets, expect to be able to purchase while they do the rest of their grocery
shopping. In terms of the other uses, the fact that Whole Foods seeks to host a variety of
different uses under the same roof will enhance its compatibility with the surrounding
businesses. Whole Foods does not see itself as a typical supermarket, but seeks to provide an
exceptionally satisfying shopping experience. It achieves this goal not only because of the very
Project Description – Minor Use Permit for Sale, Dispensing, and Instructional Tasting of Alcohol
Within Full Service Supermarket (Types 21, 47, and 86)
Whole Foods Fashion Island
Prepared by Liquor License Specialists
PA2012 -050 for 1-1132012 -006
415 Newport Center Drive
Mrs. Goochs Natural Food Mkls, dba Whole Foods Market
high quality of goods and services that it provides, but also because of the ambiance it seeks to
create within its stores. Likewise, Fashion Island is not just a place where people go to run their
errands; rather, it is an environment in which shoppers are surrounded by a curated selection
of stores and restaurants in a cohesively designed environment. In this regard, the Applicant's
request for a Minor Use Permit for instructional tasting and for the service of a full line of
alcoholic beverages at the on -site restaurants are part of an overall effort to make shopping at
this location an experience beyond what one typically expects when purchasing grocery items.
For all of these reasons, the proposed use is consistent with the General Plan.
2. The use is allowed within the applicable zoning district and complies with all other
applicable provisions of this Zoning Code and the Municipal Code.
The Site of the proposed sale of alcoholic beverages for on and off -site consumption pursuant
to the requested Minor Use Permit is in the North Newport Center Planned Community District
(PC 56 zone). The North Newport Center Planned Community District ( "North Newport District"
is comprised of seven sub - areas, including Fashion Island, and is governed by the North
Newport Center Planned Community Development Plan ( "Plan ").
The Plan states that Fashion Island is the primary retail hub within Newport Center, and
describes it as being developed with "retail, dining, and commercial entertainment uses."
Permitted uses include these existing uses and compatible uses that support or complement
those uses. As stated in the Plan, "Fashion Island is intended to be a vibrant regional retail and
entertainment center and a day /evening destination with a wide variety of uses that will service
visitors, residents, and employees of the area."
The Applicant's proposed full- service supermarket with off -site sales of a full line of alcoholic
beverages, on -site sales of a full line of alcoholic beverages at within -store restaurant, and on-
site consumption of these items at occasional instructional tasting events is fully consistent
with this zone designation. The Applicant's supermarket will be located within Fashion Island,
and integrated stylistically with the other uses on the Site. Fashion Island is renowned for the
wide variety of upscale commercial uses on the Site, including boutiques, department stores,
restaurants, and services. The overall effect is that a visit to Fashion Island is a destination in
itself, and more of an entertainment experience than a typical shopping experience. Whole
Foods' request for a Minor Use Permit to enable it to incorporate restaurants and instructional
tasting events within the supermarket, along with the customary sale of a full line of alcoholic
beverages for off -site consumption, is fully consistent with this Plan goal.
The request for permission to sell a full line of alcoholic beverages for off -site consumption is in
order for the Applicant to be able to sell items which its customers, like all customers of full -
service supermarkets, expect to be able to purchase while they do the rest of their grocery
shopping, a permitted use in this zone category. In terms of the other uses, the fact that Whole
Project Description — Minor Use Permit for Sale, Dispensing, and Instructional Tasting of Alcohol
Within Full Service Supermarket (Types 21, 47, and 86)
Whole Foods Fashion Island
Prepared by Liquor License Specialists
Foods seeks to conduct a °variety of different uses within the same supermarket will enhance its
compatibility with the intentions for this District. Whole Foods is not an ordinary supermarket;
but seeks to provide an exceptionally satisfying shopping experience, which it does not only
because of the very high quality of goods and services that it provides, but also because of the
ambiance it seeks to create within its stores. Likewise, Fashion Island is not just a place where
people go to run their errands; rather, it is an environment in which shoppers are surrounded
by a curated selection of stores and restaurants in a cohesively designed environment. In this
regard, the Applicant's request for a Minor Use Permit for instructional tasting and for the
service of a full line of alcoholic beverages at the on -site restaurants are part of an overall effort
to make shopping at this location an experience beyond what one typically expects when
purchasing grocery items, thereby enhancing the Plan goals for this area.
Finally, in terms of the physical requirements of the PC 56 zone, the Applicant's supermarket
will fully comply with all setback; floor area, height, and other requirements. The existing
structure was previously approved by the Building Department per permit number 1096 -2007
(shell building and site work), and the tenant improvements for Whole Foods were approved
per permit number 2244 -2011.
Thus, for all of the above reasons, the requested Minor Use Permit will permit a use which is
allowed within this zone and complies with all other applicable provisions of the Zoning Code
and Municipal Code.
3. The design, location, size, and operating characteristics of the use are compatible with
the allowed uses in the vicinity.
In terms of the design, location, and size of the use, the requested Minor Use Permit is an
operational permit only. The supermarket itself will involve remodeling and tenant
improvements of an existing structure, but improvements to the existing structure have been
previously approved by the Building Department per permit number 2244 -2011 (Whole Foods).
The building itself was previously constructed in compliance with permit number 1096 -2007
(shell building and site work). Therefore, the City has already determined that the supermarket
will be physical suitable in terms of the design, location, and size of the use.
In terms of the operating characteristics of the use, the Applicant's proposed full - service
supermarket with off -site sales of a full line of alcoholic beverages, on -site sales of a full line of
alcoholic beverages at the within -store restaurants, and on -site consumption of these items at
occasional instructional tasting events will be operated or conducted in a manner which will be
fully consistent with the other uses in the vicinity. The Applicant's supermarket is be located
within Fashion Island, and integrated stylistically with the other uses on the Site. Fashion Island
is renowned for the wide variety of upscale commercial uses on the Site, including boutiques,
department stores, restaurants, and services. The overall effect is that a visit to Fashion Island
is a destination in itself, and more of an entertainment experience than a typical shopping
Project Description — Minor Use Permit for Sale, Dispensing, and Instructional Tasting of Alcohol
Within Full Service Supermarket (Types 21, 47, and 86)
Whole Foods Fashion Island
Prepared by Liquor License Specialists
experience. Whole Foods' request for a Minor Use Permit to enable it to incorporate
restaurants and instructional tasting events within the supermarket, along with the customary
sale of a full line of alcoholic beverages for off -site consumption, is fully consistent with these
other uses; which combine entertainment with shopping.
The store hours will be 7 a.m. to 11 p.m. daily. The hours of sale of alcoholic beverages for off -
site consumption will be coterminous with store hours. However, alcoholic beverages will only
be served at the on -site restaurants between the hours of 11 a.m. to 10 p.m. daily.
Instructional tasting events will be restricted to the hours 12 p.m. — 9 p.m. These hours are
consistent with, but more limited than, the hours of operation elsewhere in the shopping
center.. For example, 5tarbucks opens at 4:30 a.m. The restaurants within Fashion Island have
varying hours, but two of the fine dining establishments, Roy's Hawaiian Fusion and Fleming's
Prime Steakhouse and Winebar, close at 11 p.m. Island Cinema has showings that end after
midnight. Therefore, Whole Foods' proposed hours of operation and alcohol service are less
extensive than the hours at the shopping center overall; and its operating characteristics are
consistent with the surrounding uses in this regard as well.
Moreover, Whole Foods has a very extensive employee training program with respect to the
sale of alcoholic beverage items. Whole Foods has an outstanding record of compliance, not
just with the California ABC but wherever its markets are located. Thus, the Applicant can be
relied upon to ensure that none of the negative impacts sometimes associated with the
irresponsible sale of alcoholic beverage products take place here; and to ensure that its
operations are compatible with the surrounding uses.
For all of the above reasons, the design, location, size, and operating characteristics of the
proposed use will be compatible with the allowed uses in the vicinity.
4. The site is physically suitable in terms of design, location, size, operating characteristics,
and the provision of public and vehicle (e.g., fire and medical) access and public services_
and utilities.
In terms of the design, location, and size of the use, the requested Minor Use Permit is an
operational permit only. The supermarket itself will involve remodeling and tenant
improvements of an existing structure, but improvements to the existing structure have been
previously approved by the Building Department per permit number 2244 -2011 (Whole Foods).
The building itself was previously constructed in compliance with permit number 1096 -2007
(shell building and site work). Therefore, the City has already determined that the supermarket
will be physical suitable in terms of the design, location, and size of the use.
In terms of the utilities, fire and medical access, and public services, Whole Foods is to be
located in a large regional shopping center which has been designed in an integrated and
cohesive matter. The Applicant anticipates that its customer base will draw heavily from those
Project Description — Minor Use Permit for Sale, Dispensing, and Instructional Tasting of Alcohol
Within Full Service Supermarket (Types 21, 47, and 86)
Whole Foods Fashion Island
Prepared by Licluor License Specialists
who are already at Fashion Island to shop, dine, attend a movie, visit service providers within
the Center —or who work at these other businesses. Moreover, its proposed hours of
operation and alcohol service will be less extensive than the hours at the shopping center
overall. Therefore, the Applicant does not anticipate that the supermarket itself will have any
impact on the need for these services.
In terms of the alcohol sales and service, Whole Foods has a very extensive employee training
program with respect to the sale of these items. Whole Foods has an outstanding record of
compliance, not just with the California ABC but wherever Whole Foods Markets are located.
Thus, the Applicant can be relied upon to ensure that none of the negative impacts sometimes
associated with the irresponsible sale of alcoholic beverage products take place here. As a
result, the Applicant does not anticipate that any of the requests pursuant to this MUP -- the
sale of alcoholic beverages for off -site consumption at a full- service supermarket, the sale of
alcoholic beverages for on -site consumption at the restaurants within the supermarket, or the
occasional instructional tasting of these items -- will have any impact on the need for public
services.
For all of the above reasons, the Site of the Applicant's proposed Minor Use Permit for the sale
and service of a full line of alcoholic beverages will be physically suitable for the use in terms of
the design, location, size, operating characteristics, and the provision of public and vehicle
access and public services and utilities.
5. Operation of the use at the location proposed would not be detrimental to the
harmonious and orderly growth of the City, or endanger, ieopardize, or otherwise
constitute a hazard to the public convenience health, interest, safety or general welfare
of persons residing or working in the neighborhood of the proposed use.
The Applicant does not believes that the requested Minor Use Permit for the sale of a full line
of alcoholic beverages will be detrimental to the harmonious and orderly growth of the City,
nor endanger, jeopardize, or otherwise constitute a hazard to the public convenience, health,
interest, safety or general welfare of persons residing or working in the neighborhood of the
proposed use. Rather, the Applicant believes that the proposed use will be of benefit to the
community.
In terms of the sale of alcoholic beverages for off -site consumption and the instructional tasting
license, the Applicant will provide a safe, convenient location where responsible consumers of
alcoholic beverages can sample them before purchasing, or purchase outright. With respect to
all of the alcohol- related uses covered by the requested Minor Use Permit, the A'pplicant's
supermarket is to be located within a large regional shopping center, and will be very well
buffered from any sensitive uses by the other uses in the center, the parking areas, the wide
streets surrounding the center, and the cluster of hotel, golf course, and other commercial uses
in the vicinity of Fashion Island. The Applicant believes that its customer base will draw heavily
Project Description– Minor Use Permit for Sale, Dispensing, and Instructional Tasting of Alcohol
Within Full Service Supermarket (Types 21, 47, and 86)
Whole Foods Fashion Island
Prepared by Liquor License Specialists
from those who are visiting Fashion Island for other purposes whether to shop, run errands,
visit other restaurants or the cinema, take advantage of other service providers within Fashion
Island — or to work at any of these places. The Applicant believes that the proposed sale and
service of a full line of alcoholic beverages for on and off -site consumption at a location which is
thoroughly buffered by surrounding uses and is just one part of a large, cohesive collection of
complementary uses will be beneficial to the harmonious and orderly growth of the City, and
will not constitute a hazard to the public convenience, health, interest, safety, or general
welfare of persons residing or working in the neighborhood of the proposed use.
Moreover, the Applicant has sold these products in its other stores for several decades now,
and has an excellent record of compliance with the ABC in California, and other regulatory
agencies wherever Whole Foods Markets are located. In fact, Whole Foods has an extensive
training program for its employees to ensure that these items are managed responsibly. These
facts indicate that the Applicant can be relied upon to sell, serve, or host tastings of a full line of
alcoholic beverages at this location in a safe and responsible manner. The Applicant welcomes
input from the community, the ABC, the Police Department, and Planning Staff, pertaining to
operational conditions on the grant which will ensure that none of the negative impacts
sometimes associated with alcohol sales occur at this location.
In terms of the instructional tasting events, the Applicant believes that the opportunity for
customers to sample these products will be a pleasant and inviting amenity to its customers in
general. At the same time; the Applicant hopes that these occasional tastings will draw interest
to this new location and help attract new customers to the store. Once these customers have
come to the store to experience highlights from the expansive selection of wines; beers, and
liquors, they may find themselves returning on a regular basis not only for these items but for
the wide variety of high quality grocery and other offerings at the store.
The request for permission to sell a full line of alcoholic beverages for off -site consumption is in
order for the Applicant to be able to sell items which its customers, like all customers of full -
service supermarkets; expect to be able to purchase while they do the rest of their grocery
shopping. Whole Foods' customers, like customers of most full- service supermarkets, expect to
be able to purchase these items while they do the rest of their grocery shopping. The ability to
purchase these items while doing their other shopping is beneficial not only to the Applicant's
customers, it is also beneficial to the surrounding uses and the community as a whole. The
ability to purchase a full line of alcoholic beverages at a full - service supermarket is rarely
associated with the kinds of negative impacts sometimes associated with the purchase of
alcohol, and this is particularly the case when a large company with an excellent reputation
both overall and in terms of its management of these items is involved.
With respect to the restaurant uses, the Applicant's concept for these in -store restaurant areas
is to provide a quality and selection of fresh food items available to be consumed on -site, but to
create a more vibrant atmosphere by having a full line of alcoholic beverage items available to
Project Description — Minor Use Permit for Sale, Dispensing, and Instructional Tasting of Alcohol
Within Full Service Supermarket (Types 21, 47, and 86)
Whole Foods Fashion Island
Prepared by Liquor License Specialists
accompany patrons' meals. This is consistent with the Applicant's overall concept for its
Fashion Island location, which is to make visiting its store about much more than just getting
one's grocery shopping done. As is the case with the experience of visiting at Fashion Island
overall, the goal is to combine shopping and entertainment, so that patrons' visits to Whole
Foods is part of an enjoyable outing. The Applicant's plans for these in -store restaurants
include a variety of security measures, including monitored security cameras, employee
supervision of patio areas, and extensive employee training as is the practice at all Whole
Foods locations. These in -store restaurants will be only two of many restaurants with alcohol
service in the shopping center, and in that regard as well, will be compatible with the
surrounding uses.
For all of these reasons, the Applicant believes that the requested Minor Use Permit will not be
detrimental to the harmonious and orderly growth of the City, nor endanger, jeopardize, or
otherwise constitute a hazard to the public convenience, health, interest; safety or general
welfare of persons residing or working in the neighborhood of the proposed use.
Project Description — Minor Use Permit for Sale, Dispensing, and Instructional Tasting of Alcohol
Within Full Service Supermarket (Types 21, 47, and 86)
Whole Foods Fashion Island
Prepared by Liquor License Specialists
Attachment No. ZA 4
Police Department Memo
Tmple01 -05 -12
City of Newport Beach
Police Department
Memorandum
May 10, 2012
TO: Benjamin Zdeba, Planning Technician
FROM: Detective Brian Haas
SUBJECT: Whole Foods Market, 415 Newport Center Drive
Use Permit No. UP2012 -006 (PA2012 -170).
At your request„ the Police Department has reviewed the project application for
Whole Foods Market located at 415 Newport Center Drive, Newport Beach. Per the
project description, the applicant is requesting a minor use permit to allow the
establishment of a Type 47 (On -Sale General for Bona Fide Public Eating Place)
ABC license for a restaurant within the new Whole Foods Market.
Alcohol would be served at two dining locations within the store. The 689 square foot
dining area will offer a full line of alcoholic beverages and the 1,114 square foot
dining area will offer beer and wine only. The hours of operation for the restaurant
areas will be from 11 a.m. to 10 p.m. daily, although the supermarket itself will be
open from 7 a.m. to 11 p.m. daily
The applicant will apply for a Type 47 (On -Sale General for Bona Fide Public Eating
Place) license with the Department of Alcoholic Beverage Control. This license
includes beer, wine and distilled spirits for consumption on the licensed premises.
The license will be conditioned appropriately to protect the health, safety and welfare
of the community.
I have included a report by Crime Analyst Paul Caroline Staub that provides detailed
statistical information related to calls for service in and around the applicant's place
of business. This report indicates that this new location is within an area where the
number of crimes is at least 154% above the City wide reporting district average.
Additionally, this location is also within an RD that is over the Orange County per
capita of ABC licenses. This RD amounts to 4.91% of DUI /Drunk arrests made in the
entire City.
Applicant History
Whole Foods Market is known for the very high grade of natural and organic food,
beverage, grocery, and related products that it sells. Whole Foods Market opened its
first store in 1980 in Austin, Texas, and considered a leader in natural and organic
foods with more than 310 stores in the United Stated and United Kingdom. Whole
Whole Foods
UP2012 -006
Foods Market actively seeks out the finest natural and organic foods available and
maintains the strictest quality standards in the industry. Whole Foods Market will
cater to the same upscale, discerning customer base that frequent the current
businesses within Fashion Island.
Recommendations
The Police Department has no objection to the operation as described by the
applicant. With the below listed conditions in place, the Police Department does not
feel that the operation will have a negative impact on the community and police
services.
Signs and Displays
Any signs or displays would need to conform to City requirements. There shall be
no exterior advertising or signs of any kind or type, including advertising directed to
the exterior from within, promoting or indicating the availability of alcoholic
beverages. Interior displays of alcoholic beverages or signs, which are clearly
visible to the exterior, shall constitute a violation of this condition.
Hours of Operation
The proposed hours of operation for the two restaurants are from '11 a.m. to 10 p.m.
daily.
Security
The Police Department has no recommendations. This location lies within Fashion
Island, which currently has security operations in place.
Employee Training
Require all owners, managers, and employees selling alcoholic beverages to
undergo and successfully complete a certified training program in responsible
methods and skills for serving and selling alcoholic beverages.
Additional Comments
For the purposes of this application, staff may also want to consider establishing
conditions that would require a Special Event Permit. A Special Event Permit may
be required for any event or promotional activity outside the normal operational
characteristics of the proposed operation.
For example, events likely to attract large crowds, events for which an admission fee
is charged, events that include any form of contract promoters, or any other activities
as specified in the Newport Beach Municipal Code to require such permits.
Other Recommended Conditions
In addition, the Police Department has determined that the following conditions
would be appropriate for the Conditional Use Permit for the business:
2
Wholc Foods
UP2012 -006
1. Approval does not permit Whole Foods Market to operate as a bar, tavern,
cocktail lounge or nightclub as defined by the Municipal Code, unless the
Planning Commission first approves a use permit.
2. Sales, service and consumption of alcohol shall be permitted only
between the hours of 11 a.m. and 10 p.m. daily.
3. Petitioner shall post signs measuring 12" by 12" with lettering no smaller
than 2 inches in height that read, "No Alcoholic Beverages Beyond This
Point' at all exits leading from the restaurant areas to the market area.
4. No alcoholic beverages shall be consumed on any property adjacent to
the licensed premises under the control of the licensee.
6. Petitioner shall not share any profits or pay any percentage or commission
to a promoter or any other person based upon monies collected as a door
charge, cover charge, or any other form of admission charge, including
minimum drink orders or the sale of drinks.
7. There shall be no on -site radio, television, video, film or other electronic
media broadcasts, including recordings to be broadcasted at a later time,
which include the service of alcoholic beverages, without first obtaining an
approved Special Event Permit issued by the City of Newport Beach.
9. There shall be no dancing allowed on the premises.
10. Strict adherence to maximum occupancy limits is required.
11. No games or contests requiring or involving the consumption of alcoholic
beverages shall be permitted.
If you have any questions, please contact Detective Brian Haas at (949) 644 -3709.
Dale Johnson, Captain
Detective Division Commander
t
Br/ Haas, Detective
Vice /Intelligence /ABC
NEWPORT BEACH POLICE DEPARTMENT
U2
870 Santa Barbara, P.O. Box 7000, Newport Beach, . CA 92658 -7000
4<IFOO,
MEMORANDUM
May 9, 2012
TO: Benjamin M. Zdeba, Planning Technician
FROM: Caroline Staub, Senior Crime Analyst
SUBJECT: Alcohol Related Statistics
At your request, our office has reviewed police services data for the Whole Foods Market at 415
Newport Center Drive. This area encompasses our reporting district (RD) number 39 as well as part
of Census Tract 630.08. This report reflects City of Newport Beach crime data for calendar year 2011,
which is the most current data available.
Calls for Service Information
City wide there were approximately 65,411 calls for police services during this time, of which 4,421
were in RD 39. A "call for service' is defined as any citizen contact of the police department which
results in the dispatching of a unit or causes the contacted employee to take some sort of action, such
as criminal investigations, alarm responses, traffic accidents, parking problems, animal control calls,
etc.
Crime Information
There were 5,751 crimes reported to the Newport Beach Police Department during this period. Of
this total, 2,408 were Part One Crimes. Part One crimes are the eight most serious crimes (Homicide,
Forcible Rape, Robbery, Aggravated Assault, Burglary, Larceny- Theft, Auto Theft and Arson) as
defined by the FBI in the Uniform Crime Reports. The remaining 3,343 reports were Part Two crimes.
The Part One crime rate for the entire city during this same period was 2,820.46 per 100,000 people.
The national Part One crime rate was 3,345.521 per 100;000 people.
@A DM ff!D�P
mmu F
o
Part 1 191
2,408
1,146,072
10,329,135
Part 2 195
3,343
N/A
N/A
Crime Rate 8,500.22
2,820.46
3,076.38
3345.52
This reporting district had a total of 386 reported crimes as compared to a city -wide reporting district
average of 152 reported crimes. This reporting district is 234 crimes over or 154% above the city-
wide reporting district average.
i Figures based on the 2010 Uniform Crime Reports, which is the most recent edition.
2 The Newport Beach population figure used for calculations is 85,376, as estimated by the CA Department of Finance.
ABC License Information
The number of active ABC licenses in this RD is 35, which equals a per capita ratio of one license for every
64 residents. This location is within an RD that is over the Orange County per capita average of ABC
licenses.3
Arrest Information
In 2011,, there were 64 DUI /Drunkenness arrests in RD 39 compared to 1,304 DUI /Drunkenness
arrests for the entire city. This RD amounts to 4.91% of the DUI /Drunk arrests made in the entire
City. According to a recent national study by the Department of Justice, more than 36% of adult
offenders convicted of crimes in 2009 had been drinking at the time of their arrest.
L;LUt-ORD UlJM MMZW MMA 1 C11AA?AlII11.C1
DUI /Drunk 64 1,304 4,663 1,972,941
Total Arrests 188 3,198 1,357,573 13,120,947
Additional Information
The Alcoholic Beverage Outlets ordinance states that the Planning Commission shall consider the
crime rate in the adjacent reporting districts. The three adjacent reporting districts requested are RD
38, RD 41, and RD 43.
ZNMM
GO €f3
GDM
[Eem
Part 1 Crimes
26
54
23
Part 2 Crimes
20
111
25
Crime Rate
1,157.09
2,403.2
1,023.58
Arrests (DUI /Drunk)
6
36
6
Total Arrests
15
66
20
Calls For Service
728
2066
885
Active ABC Licenses
1
9
5
Per capita license ratio
2,247
250
450
If you are in need of any further assistance, please feel free to contact me.
Since
Caroline taub
Senior Crime Analyst
Newport Beach Police Department
(949) 644 -3791
cstaubCTa nbpd.or�
3 The number of active ABC licenses is the total of all types of licenses known to the police department as of the date of
this document. As of June 30, 2011 the Orange County average of active, retail ABC licenses was one license for every S18
residents. (5,839 licenses and a population of 3,018,963)
Attachment No. ZA 5
Plans
Tmplt:01 -05 -12
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PA2012 -050 for UP2012 -006
415 Newport Center Drive
Mrs. Goochs Natural Food Mkts, dba Whole Foods Markel
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Ail IX
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F Carllle
Coatsworth
Architects Inc
PA2012 -050 for UP2012 -006
415 Newport Center Drive
Mrs. Goochs Natural Food Mkts, I Whole Foods Market
I
3FACE
AREA
Rim. N0.
OF 5EAT5
(Cr')
OF5PAT5
ULL SERVICE
-ULL SERVCE
1 3 S
i
689
37
CASUAL DINING
III I•L
34
ALL:
IC 8J5
NIA
Co
191
`IIEERa G
114
N/A
C.OI£R
w'NEt iAP
-
Ooa'.
aJ
FAA
_MPLOT[.5 ONLY
wIIJE OCKUP
62
N� /A
JPPLa/ STORAGFJ
-GOD PREP/
I 1 159
N/A
LMILOYEE ONLY
TOTAL
32,440
71
SPACE AREA IJ , No
! ESP';
OF 5EAT5
OUIDLOR PATIO
JI
ALCOYOL 5ERVICE
-ULL SERVCE
1 3 S
]O
DINING
121
CUTC CDR PATIO 2234
CASUAL DINING
ALCOnoL ,eRWC'
TOTAL
3.549
191
FFF
WHOLE FOODS MARKET
At
FASHION ISLAND
NIII � aarvw
a
_ _ b
,
TOTAI. IMERIOR
RtSTAURANTI
Lb03
JI
ALCOYOL 5ERVICE
wa
TOTAL OCORIOR
RE5TALRAMI
3.549
191
ALCOnoL ,eRWC'
TOTAL 5,352
262
wa
F� I
67 AREA CALCULATIONS
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ah
AGCt551DLE SEATING
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NUERf REOJI
-
-
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NEWWANEI6NTWALL
NEW 1lALL
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i
EXISTING WALL
A7 LEGEND
A -110.1
Al FIXTURE P
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