HomeMy WebLinkAbout12 - July 4th Banner Waiver RequestCITY OF
NEWPORT BEACH
City Council Staff Report
9/FO PN
Agenda Item No. 12
April 9, 2013
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Recreation and Senior Services Department
Laura Detweiler, Director
949 - 644 -3157, Idetweiler(a)newportbeachca.gov
Public Works Department
David A. Webb, Director
949 - 644 -3131, dwebb @newportbeachca.gov
PREPARED BY: Sean Levin, Recreation Superintendent
APPROVED:,
TITLE: Newport Peninsula July 4th Parade and Festival Request for Waiver
of Council Policy L -16 — Temporary Banners Extending Over the
Public Rioht-of-Wav
ABSTRACT:
The Newport Peninsula July 4th Parade and Festival Committee is requesting approval
to install 33 banners on City owned streetlights within a residential district. Council
Policy L -16— Temporary Banners Extending Over the Public Right -of -Way restricts pole
banners from being hung in residential areas.
VMAG]Jddd:1:Gy-AllL+li;E
Waive Council Policy L -16 and approve the request of the Newport Peninsula July 4th
Parade and Festival Committee to install 33 banners for display from June 10, 2013 to
July 8, 2013 along Balboa Boulevard and 32nd Street (Attachment A).
FUNDING REQUIREMENTS:
Sufficient funding is available to cover the cost of the work from the City Council Special
Department Expense account 0110 -8250. The project cost of $12,662 will provide for
the design, production, hardware, installation, removal and storage (Attachment B).
The cost to store and install the banners would be $3,036 annually.
Newport Peninsula July 4th Parade and Festival Request for Waiver of Council Policy L -16 —
Temporary Banners Extending Over the Public Right -of -Way
April 09, 2013
Page 2
DISCUSSION:
In 2011, . The City of Newport Beach partnered with West Newport Beach residents to
plan and organize the Newport Peninsula 4th of July is for Families Parade and Festival.
The Committee was formed to plan an event that would bring families together to
celebrate on a day that has been dominated by unruly crowds in past years.
The overarching goal of the event is to change the culture of the Safety Enhancement
Zone over time and to make the 4th of July holiday enjoyable for residents and visitors
alike.
The first two years of the event were very successful, with thousands participating in the
Parade and Festival. The Committee has received positive feedback from the
community that the event is helping to change the culture. The Committee feels that
street banners donning the 4th of July is for Families logo (Attachment C) will further
this effort and create a festive atmosphere for the neighborhood.
Should the City Council elect to approve the installation of 33 banners in the City for a
period of 29 days, staff recommends the following conditions of approval:
1. No banners shall be installed on traffic signal poles, poles with flashing beacons, or
metal streetlight poles.
2. The contractor must provide on -going maintenance of the banners and brackets.
3. The contractor must sign a "Hold Harmless Statement" requiring maintenance of
the banners /brackets and indemnification and hold harmless for any liability
associated with the banners /brackets.
4. The contractor must maintain a minimum of $1,000,000 in liability insurance from a
company with a Best's Key Rating Guide parameter of "A" or better, and a financial
size category of "VIII" or higher.
5. The banners shall conform to City Council Policy L -16 with the exception of allowing
banners in residential areas.
6. All banners and brackets shall be removed by the end of the approved time unless
otherwise approved by the Public Works Department.
7. A minimum of two 5 -inch wide half - circle wind slits per banner are required to
minimize the wind load.
Newport Peninsula July 4th Parade and Festival Request for Waiver of Council Policy L -16 —
Temporary Banners Extending Over the Public Right -of -Way
April 09, 2013
Page 3
ENVIRONMENTAL REVIEW:
Staff recommends the City Council find this action is not subject to the California
Environmental Quality Act ( "CEQA ") pursuant to Sections 15060(c)(2) (the activity will
not result in a direct or reasonably foreseeable indirect physical change in the
environment) and 15060(c)(3) (the activity is not a project as defined in Section 15378)
of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because it
has no potential for resulting in physical change to the environment, directly or
indirectly.
NOTICING:
The agenda item has been noticed according to the Brown Act (72 hours in advance of
the meeting at which the City Council considers the item).
Submitted by:
our Detweiler, Director ave Webb,
R ea
tion n & Senior Services Department Public Works
Attachments: A. Map of Proposed Banner Locations
B. Quote for purchase and installation
C. Sample Banner
D. Council Policy L -16
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Attachment B
QUOTE FOR PURCHASE & INSTALLATION
-:11.0i " D L!M.A..G111..1..N----G
3102 W. Alton Ave. Ph. (714) 436 -0705
Santa Ana, CA 92704 Fax. (714) 436-0612
www.Dlimaging.net
BILLTO:
City of Newport Beach Recreation & 5
Newport Coast Community Center
6401 San Joaquin Road
Newport Coast CA 92663
Leslie Engledrum Hardy
PHONE (949) 270 -8109 EM. 00
FAX (000) 000 -0000 Ext. 00
PROPOSAL
DATE
PAGE:
SHIP TO:
City of Newport Beach Recreation & S
Newport Coast Community Center
6401 San Joaquin Road
Newport Coast CA 92663
INSTALL DATE
REMOVAL DATE
PRP039604
3/27/2013
1
PO Number Customer to Salesperson to Shipping Method Payment Terms Reg Ship Dale Master No.
NEW041 EM INSTALL Credit Card 0/0 /0000 43,123
Quantity
Item Number
Description
UOM
Unit Price
Extended Price
34
OLIVINYLBANMATDBL26
30'x96' Matte Finish Vinyl Single Pole Banner
Each
$149.00
$5,066.00
Full color process digital banner printed on 13 oz
Industrial grade Matte finish vinyl sewn back to
back for a total weight of 26 oz 3 year no- fade
warranty.
34
BRWBSGBD30XXSTK
Windbreaker Single Set 30 "w /Band -It
set
$121.00
$4,114.00
34
LABORIRS
Labor Installation removal &storage services
Each
$92.00
$3,128.00
for Pole Banner
Please Sign and Fax to 714- 436 -0612
Subtotal
$12,308.00
Tax
$734.40
Freight
we lxtp]sc W(ev W fu'NS O ucl aW<X labor - CanLWY N..otlal¢0rnthat r sootincalens. fo lM SUm of Total
51304240
5OX DEPOSIT WE UPON ACCEPTANCE OF PROPOSAL
$13,042.40
OALANKE AMOUNT DIIE UPON INSTALLATAI OR ORNERY
$0,00
p M,.11.t..1m 0.t," 01, yCM.On tt Wt.. DL 46piX1:
MteOt1ot00f P100)i11 TM n OC.111 "Dip Ulnwil aeceMs ft abMe Rmcnal"cM160i 1001 fin 9.v Oat ht. 014 iu1W,1M IO,K,r In, 11,110 n;rm On b,hill0l W m,,
PIOCMIV Onner.
uan
Attachment C
Client to please sign below in appropriate place:
Proof approved as -is:
Proof NOT approved:
Mark changes needed or describe:
Date Print Name
' ))ci.
�i�,' Dekra -Cite
Client Proof Sheet
Client: City of Newport Beach
Project Name:
Details: 30 "x96" single vinyl banner
Rte dame: NPB July 4 Fam 30x96
Printing of banners cannot begin until proof
sheet Is signed by client and received by
Delaa -Lite.
Computers and printers will always give different
results in color representation. Final banners, unless
otherwise noted, are printed in CMYK and will have
slight variations In color.
DEKRA -IRE 1.88&5W-6006
Reproduction in any manner, in whole or in pad, of any portion of these images is strictly prohibited. All portions,
Including copy, photographs, artwork, and product designs are the exclusive property of Dekra -Life Industries,
Inc. All portions have been copyrighted and may not be copied or reproduced without the express written
permission of Dekra -Life Industries, Inc.
Attachment D
City Council Policy L -16
TEMPORARY BANNERS EXTENDING OVER
THE PUBLIC RIGHT -OF -WAY
I f EM-1 �
L-16
Temporary banners and signs pose risks to the public in the form of potential physical
obstructions in or over the right of way and by distracting an individual who otherwise
would, and should, focus on other users. The City Council also finds that, in the
absence of the size and number limits specified in this policy, temporary banners or
sign could reduce property values, adversely impact land uses, and interfere with the
recreational objectives of visitors to the City of Newport Beach. A total prohibition on
the installation of temporay banners and signs is appropriate with the exception of the
provisions of this Policy and Chapter 20.67 of the Newport Beach Municipal Code
because there are adequate alternative means of communication for those wishing to
engage in commercial or non - commercial speech except for temporary real estate signs
and non - profit groups organizations conducting community wide events co-sponsored
by the City of Newport Beach and open to the general public. Finally, the City Council
has determined that the restrictions contained in this policy and the provisions of
Title 20 of the Newport. Beach Municipal Code are the least restrictive means available
to accomplish the public safety, economic and aesthetic objectives of the City Council.
e1d i• 1:17\ A � :ti�Ly�i]!�
Temporary banners and signs shall not be permitted within or over any public street or
pedestrian right of way with the exception of temporary real estate signs as specified in
Chapter 20.67 of the Newport Beach Municipal Code and banners notifying the general
public of a community wide event, open to the general public without charge,
conducted by a non - profit corporation or organization, and co-sponsored by the City of
Newport Beach Temporary banners and signs shall be installed in strict compliance
with the provisions of this Policy and any conditions imposed on the permit by the
Public Works Director and, if required, by the Utilities Director.
PERMIT PROCESS
A. Except as provided in Title 20 of the Newport Beach Municipal Code, no person
shall install any temporary banner or sign within any public right of way
without first obtaining a permit issued by the Public Works Department.
G16
B. Applications for a temporary banner permit shall be submitted to the Public
Works Department on a form supplied by the City, and prior to 30 days of
planned installation date.
C. The Public Works Director shall determine if the application complies with the
standards specified in this policy.
D. The Public Works Director shall approve /deny /recommend City Council
approval of the application within five (5) working days.
E. The Public Works Director shall approve the permit if the application conforms
with the standards contained in this policy.
F. The Public Works Director shall deny the permit if the application does not
conform to the standards in this policy and shall give the applicant written notice
of, and the reasons for, the denial.
G. The Public Works Director may impose a refundable security deposit to be
applied to any damages, repairs to standards or poles not corrected by permittee
within 14 days of banner removal or any special services required by City.
H. The Permittee shall agree to indemnify and hold harmless the City of Newport
Beach.
The Permittee shall maintain a minimum of $1,000,000 in liability insurance from
a company with a Best's Key Rating Guide parameter of "A" or better and a
financial size category of "VIII' or higher.
STANDARDS
A. Manner of Installation.
1. Permittee shall install no more than one hundred (100) banners;
2. a) Banners on streetlight poles shall be no more than 25 feet wide and
8.0 feet high and approved by the Utilities Department. Wind load
calculations, determined by a registered engineer, will be required
for banners greater than 20 square feet;
1,16
b) Banners other than streetlight pole banners shall be no more than
4' x 8' wide and are subject to review and approval by the Public
Works Department for safety sight distance and clearance issues.
3. Banners shall not encroach on or above any portion of a right of way
utilized by motor vehicles;
4. No more than one (1) banner shall be installed on any pole or standard
and banners may not be installed between poles or standards;
5. The banners shall contain only the name of the permittee and the date,
time and the name of the event to be conducted by the permidee;
6. All banner brackets on streetlight poles must be mounted at least fourteen
(14) feet above the ground surface;
7. All banner brackets on streetlight poles must be installed using stainless
steel band clamps and the brackets must be sufficiently strong to
withstand wind -load generated by ninety (90) mile per hour winds;
8. Poles or standards must be wrapped with forty five (45) ml thick black
rubber sheet or other pre-approved material under all steel brackets and
clamps and no portion of any bracket shall be in direct contact with the
surface of any street light pole or standard. In addition, all street light
pole(s) being used must be inspected and approved by the Utilities
Department;
9. Banners shall be installed only at locations specified on the permit;
10. Permittee shall install and remove banners in strict compliance with the
traffic control, signage and warning device criteria specified in the
WATCH handbook and /or the Caltrans manual of traffic control; and
11. If more than one permittee requests the use of the same street light pole(s)
at the same time, the City may require removal of some of the banners to
allow other organizations to install banners authorized under City
policies.