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HomeMy WebLinkAbout12 - Balboa Village BID Annual Report1 1. 56111m, WE , 10) OF Agenda Item No. 12 June 25, 2013 TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL FROM: City Manager's Office Dave Kiff, City Manager 949 - 644 -3000, dkiff @newportbeachca.gov PREPARED BY: Tara Finnigan, Public Information Manager APPROVED: i % TITLE: Balboa Village Business Improvement District FY 2012 -2013 Annual Report ABSTRACT: The Central Balboa Business Improvement District, a.k.a., the Balboa Village Business Improvement District (Balboa Village BID) Advisory Board has submitted the BID's FY 2012 -2013 annual report for City Council approval. This is the final, annual report for the Balboa Village BID as it will be disestablished effective June 30, 2013. RECOMMENDATION: 1. Receive, approve and file the FY 2012 -2013 Annual Report of the Balboa Village Business Improvement District. FUNDING REQUIREMENTS: There is no fiscal impact related to this item. Balboa Village Business Improvement District FY 2012 -2013 Annual Report June 25, 2013 Page 2 DISCUSSION: The Balboa Village BID was formed pursuant to the Parking and Business Improvement Area Law of 1989, codified in California Streets and Highways Code Sections 36500 et seq. (Act), for the purpose of financing activities and programs to benefit businesses located and operating in the territory of the BID. The Balboa Village BID's territory encompasses the area between A Street and Coronado Street on the Balboa Peninsula. California Streets and Highways Code Section 36533 requires the Balboa Village BID Advisory Board to prepare and submit the attached annual report (Attachment A) for the Council's review and approval. The report includes a summary of the BID's FY 2012 — 2013 accomplishments. This will be the final annual report submitted by the Balboa Village BID as it is scheduled to be disestablished on June 30, 2013. ENVIRONMENTAL REVIEW: Staff recommends the City Council find this action is not subject to the California Environmental Quality Act ( "CEQA ") pursuant to Sections 15060(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect physical change in the environment) and 15060(c)(3) (the activity is not a project as defined in Section 15378) of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no potential for resulting in physical change to the environment, directly or indirectly. NOTICING: This agenda item has been noticed according to the Brown Act (72 hours in advance of the meeting at which the City Council considers this item). Submitted by: �� 44� �-� Tara Finnigan Public Information Manager Attachment: A. Balboa Village BID FY 2012 -2013 Annual Report Attachment A BALBOA VILLAGE BUSINESS IMPROVEMENT DISTRICT FISCAL YEAR 2012 -2013 ANNUAL REPORT This is the annual report for the seventeenth year of the Balboa Village Business Improvement District. As required by Section 36533 of the California Streets and Highways Code, the annual report shall contain the following information: 1) Proposed Changes to the District Boundary There are no changes proposed to the district boundaries as the Balboa Village Business Improvement District will be disestablished effective June 30, 2013 pursuant to Ordinance No. 2013 -13, adopted by the City Council May 28, 2013. 2) Improvement and Activities for the Fiscal Year of July 1, 2013 to June 30, 2014 Not applicable. 3) The Cost of These Activities Is Projected as Follows: Not applicable. 4) The Method and Basis of Levying the Assessment Shall be as Follows: There will be no future levies following the disestablishment of the BID. 5) Surplus Carryover from Fiscal Year 2012 -2013 In accordance with California Streets and Highways Code Section 36551; any remaining revenues derived from the levy of assessments or any revenues derived from the sale of assets acquired with the revenues shall be refunded to the owners of the businesses operating within the BID that are current in their annual assessment by applying the same method and basis that was used to calculate the assessment levied this fiscal year. Any BID assets (such as street furniture, holiday decor, the website) must be sold or donated to a nonprofit organization prior to the BID's disestablishment. On May 14, 2013, the Balboa Village Board voted in favor of donating the BID's assets to the City of Newport Beach. 6) Sources of Contributions Other Than Levied Assessments Not applicable. 7) Past Year Accomplishments The Balboa Village BID instituted and completed the following projects and initiatives during FY 2012 -2013: o The BID launched a complete redesign of the Balboa Village website. The user - friendly site includes a comprehensive events calendar, merchant directory, quick response links and social media integration. Implementation of a strategic search engine optimization plan resulted in greater visibility for the business district. a Balboa Village was the official venue for the Newport Beach Christmas Boat Parade and continued its traditional community tree lighting event. Other holiday activities included storefront painting by Newport Beach Elementary School students, horse -drawn wagon rides and live music. o The BID continued its holiday decor program as well as banner programs, highlighting the holiday season, promoting special events and creating a sense of place. o The BID worked with the Balboa Village Advisory Committee on parking- related issues in the village. Work will continue to address or research solutions for parking validation, employee parking, residential parking permits, shuttle service and establishment of a parking management district. o The BID coordinated and hosted an expanded number of kick -off events for the sixty-sixth annual Newport to Ensenada Race. The Lexus Newport to Ensenada Race kick -off events, in conjunction with ExplorOcean/Newport Harbor Nautical Museum, Newport Ocean Sailing Association (NOSA) and Newport Beach & Company, included Strada dell'Arte chalk festival, a children's chalk art fundraiser hosted by Newport Beach Elementary School as well as OC Imagination Celebration activities. As part of the Lexus Newport to Ensenada kick -off events, the BID hosted the first -ever Stroll, Sample and Sip —Taste of Balboa. The event included a Stella Artois/Mount Gay Rum beer garden, and local merchant and race vendor displays along the boardwalk, including Discover Baja California. o In addition to special events, the BID's ongoing marketing efforts promoted its Family Fun Zone Fridays, and live music and horse -drawn carriage activities on Sunday afternoons through banners, posters, newspaper articles and advertising and network television spots, including a feature on Good Day LA. Additional print advertising promoting the business district prominently featured a Balboa Village map in the Newport Beach area map. The merchants of the Balboa Village BID want to thank the City Council and City of Newport Beach for their financial support and efforts on behalf of the BID for the past 17 years. 2