The URL can be used to link to this page

Home My WebLink AboutSS5 - Visit Newport Beach - PowerpointNewport Beach & Company City Council Update 2013 Chairperson: Debbie Snavely Vice Chairperson: Andrew Theodorou Secretary: Linda M. Beimfohr Treasurer: Daniel Kuperschmid Member at Large: Candace Bisconte Member at Large: Homer Bludau City Delegate: Dennis O'Neil ew ort EACH & COMPANY Executive Committee Newport Beach Marriott Hotel & Spa Newport Dunes Waterfront Resort & Marina Hornblower Cruises & Events Hyatt Regency Newport Beach ACCESS Destination Services Former City Manager City of Newport Beach . ort EACH & COMPANY Fiscal Year Hotel Performance 2013 Year To Date (as of August) • Occupancy Average: 72.70 • Average Daily Rate: $191.16 • Rev Par: • Revenue: Source: Smith Travel Report $137.76 $177 million Up .9% Up 9% up 10% Up 10.6% u st 201 • Occupancy • ADR ew ort Alp- EACH & COMPANY otel Performance Up 2.7% Up 16.50 • RevPar Up 19.60 • Revenue Up 19.70 Source: Smith Travel Report C'l� MM CHAMPIONSHIP SEAIES ew ort EACH & COMPANY _v The Big News o The Bowl Championship Series will be hosted by Newport Beach in January 2014 All teams, media, bands and alumni groups will be headquartered in Newport Beach generating 4,260 room nights in Newport Beach with a total economic impact of $3.1 million 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 _ Alp- ew ort E A C H & COMPANY „Wr Year Comparison 2008 -2009 2009 -2010 2010 -2011 2011 -2012 2012 -2013 • Goal 12,500 1200 16,000 14,210 20,500 ■Actual 10,115 12,063 13,131 28,649 _ 30,348 Actual TBID Revenue ew ort EACH & COMPANY TBID Return On Investment (YTD) Estimated Hotel Revenue TBID Revenue Return on Investment $6.5m 9 Overall Economi Impact Revenue ew ort EACH & COMPANY Brand Promise Newport Beach is an Orange County coastal fantasyland that represents a "taste of the perfect life," a place where visitors can experience a friendly, sophisticated, aspirational lifestyle that permits them to escape from daily reality. Comprised of a collection of unique islands and neighborhoods that form their own distinct character, the destination offers a combination of affluence, quaintness, casual glamour and attention to detail. Coupled with the manmade and natural beauty of the destination, this is the place that allows the visitor to relax and recreate the dream of what can be. ew ort EACH & COMPANY Visit Newport Beach 2013 -14 Budget PROJECTED TOT INCOME TOT Income $3,509,829 Private Sector Revenue $ 12,250 Total $3,522,079 PROJECTED TBID INCOME TBID Income $1,721,477 Anticipated Island Hotel $100,000 Total $1,821,477 ew ort EACH & COMPANY 2013 =14 Key Organizational Priorities ✓ Implement Integrated Newport Beach Community Marketing Programming ✓ Increase Conference Sales Client Engagement ✓ Increase LA Drive Market Campaign ✓ Further Develop International Markets (UK, Australia, China) COASTAL G7EAWAY 100,000 r IA ew ort ACH & COMPANY Marketing: Publication II �i'I Nwe>" � M1 CeL' /arve I ACH 10,000 Formats available: • Hard Copy • Digital Magazine • USB • CD P� \i•N% pol-I l`r:`u ln� 1`lt` 100,000 _ - ��B'E 4%l- ACH r_ . & COMPANY Marketing: Maps and Calendars 5,000 5,000 si e,s ei g actweeinn ❑O e t mos ette Welcome to newport = beach s ,�i�l.�...' ,'(" "' - -•r 11YWIGYbRW RM1 • �� °' -fie v-s. �. w.m-/ w...�_ . �... .... ....i. —,.. _^Jr�aawr 'Pacific Ocean J j Lslend /l�,�.w�or o" :•0 WE ort ACH & COMPANY MODHe Booking The 10 most popular destinations for hotels booked via mobile devices are in America: 1. Las Vegas 2. Los Angeles 3. Orlando 4. New York (Manhattan) 5. San Diego 6. San Francisco 7. Miami 8. Orange County 9. Chicago 10. Paris France eew/ ort EA C H & COMPANY Marketing: Website o New redesigned website launched July 8th o Built with a mobile first approach: Responsive • Vibrant, brilliant photography: 360 Degree Tours and Newport Beach Cams • Future plans: Book Direct, Concierge Live Chat, Geo- Targeted content, Yelp & Trip Advisor Reviews �Jlarketi" Vnl �{r(IOft Waddle,. ..,. ntmx <C-,o A C 11 EXPLORE HOMB THINGS TOM REST UUNTS OWERS BIOG Q uum�x.n Where charm meets sophistication... MAKE YOUR GETAWAY EXTRAORDINARY. Welcome to T _ NEWPORT BEACH n ' BOKE ROUK YOUR GETAWAY ® fut lll� IVCn \G45 nurvF: euWS: MUM- CHBWEN: 0//12/:01 ® o J RW , V ort ACH & COMPANY Website ,r� I l,3 • GPS- enabled, interactive maps with point -of- interest category filters • Real -time travel alerts • Current Newport Beach weather ew ort EACH & COMPANY arketing: Mobile • Current /future Newport Beach events • A favorites feature to save attractions and points of interest with the tap of a finger • A search feature to quickly find specific information and offers ew ort EACH & COMPANY Marketing: Social Media • Incorporate social sharing throughout website • Engagement contests: Encourage fan sharing (photo /videos) - help develop consumable content • Promote general branding of Newport Beach - town offerings & summer /winter specific campaigns • Branch out to emerging social channels: Pinterest, Google +, Instagram • Tag partners in postings for guests to access partner content with one click Newport Beach - Southern California Latest PUss A.Ap9inM " I visit %vwportheach .....` . _n... m _. aw- - - e ort ACH & COMPANY Marketing: Public Relations • Secure media for local event coverage • Target direct flight market media • Editorial Calendar • Story development • Media Pitches • Journalist Visits to the destination • Advertorials • E- Communications • Online PR Newsroom • Crisis Communications �GREAT WEEKFNn,� jKEN'S SPRING R ~_ ew 0rt EACH & COMPANY nnarKetin �c,lnternationa • Marketing & Promotional Agencies: UK - Black Diamond Australia - Gate 7 China - Avia -Reps • Annual Promotional Campaigns Increase awareness (16 UK Cabs) Generate room nights • 58 UK Wholesalers Selling Newport Beach • 17 Australia Wholesalers Selling Newport Beach e wp ort 4._., EACH & COMPANY Marketing: Police Hospitality Training • First ever Hospitality Training Program • Partnership with the Newport Beach Police Department • Trained 280+ Police Officers on "WOW Service" • 5,000 Pocket Guides distributed • Training Fire Department and Lifeguards in FYI r Uri � WE,_ - Alp- !, �►+ ^,: :, _-� -,. •.. r; & COMPANY Newport Beach TV • Lifestyle /Information Channel telling the Newport Beach story to locals and visitors - Coverage of existing city government events as well as school and county - Development of stories that illustrate businesses and activities that make Newport Beach special and unique /dew 'port EACH TELEVISION ew ort EACH & COMPANY Enterprise Newport Beach Newport Beach & Company is now working with Balboa Village Merchants Association and Corona del Mar BID to market their neighborhoods. Some of the elements in the program of work include: • Brand Management • Advertising & Promotions • Online & Social Media • Public Relations & E- Communications • Inclusion in Visit Newport Beach elements • Integration with local events as appropriate W ort ACH & COMPANY i3est Places to Work ORANGE COUNTY BUSINESS JOURNAL BEST PLACES TO WORK 2 0 1 3 ew ort -- EACH Y' v & COMPANY Thank You!