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HomeMy WebLinkAboutSS4 - TBID�aEWP�R> CITY OF es NEWPORT REACH C9C /FO R�P City Council Staff Report Agenda Item No. SS4 November 26, 2013 TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL FROM: City Manager's Office Dave Kiff, City Manager 949 - 644 -3001, dkiff @newportbeachca.gov PREPARED BY: Tara Finnigan APPROVED: Q` TITLE: Proposal to Renew, Extend the Term of, and Increase Assessments for the Newport Beach Tourism Business Improvement District and to Extend the Term of the Transient Occupancy Tax Agreement Between the City of Newport Beach and Visit Newport Beach, Inc. ABSTRACT: Visit Newport Beach, Inc. (VNB), acting as the Owner's Association of the Newport Beach Tourism Business Improvement District ( NBTBID), has relayed its member lodging businesses' desire to renew the NBTBID for a 10 -year term and increase the assessment amount from 2% to 3% of gross short -term room rental revenues. VNB would also like to extend the term of its separate, Transient Occupancy Tax (TOT) agreement with the City of Newport Beach (City) for a 10 -year term to coincide with the NBTBID term. Staff is seeking the City Council's direction on how to proceed with the requests. RECOMMENDATION: Provide direction to staff on how to proceed with the renewal of the NBTBID and the extension of the City -VNB agreement. FUNDING REQUIREMENTS: The current adopted budget includes sufficient funding for the proposed NBTBID renewal and City -VNB agreement. The City collects the member lodging business assessments on behalf of the NBTBID and retains 0.25 % of 1 %u of the total assessments collected to reimburse the City for administrative costs associated with NBTBID. Under an agreement with the City, VNB receives 18% of the annual total TOT Proposal to Renew, Extend the Term of, and Increase Assessments for the Newport Beach Tourism Business Improvement District and to Extend the Term of the TOT Agreement Between the City of Newport Beach and Visit Newport Beach, Inc November 26, 2013 Page 2 collected by the City to provide tourism promotion, branding and marketing services for the City. The proposal, if approved, would extend the term of the agreement 10 years, but would not alter the amount of TOT revenue allocated to VNB. DISCUSSION: VNB serves as the destination marketing organization for the City and it serves as the Owner's Association for the NBTBID. Staff is seeking the City Council's direction on two separate proposals from VNB — one pertaining to the NBTBID and the other pertaining to an agreement between the City and VNB for tourism promotion, branding and marketing services (last updated September 27, 2011). NBTBID The NBTBID was formed by the City on April 28, 2009, pursuant to the Property and Business Improvement District Law of 1994, Streets and Highways Code Sections 36600 et seq. (the 1994 Law). Under an agreement with the City, VNB oversees the NBTBID's administration and coordinates its marketing and sales activities as prescribed by the NBTBID committee. The NBTBID committee is comprised of representatives from the seven member lodging businesses. The NBTBID initially included six lodging businesses. In April 2012, at the request of the NBTBID Owner's Association, the City Council modified the NBTBID's Management District Plan (MDP) to add the Newport Dunes Waterfront Resort and Marina. The NBTBID now has seven members including the Fairmont Newport Beach, the Hyatt Regency Newport Beach, the Newport Dunes Waterfront Resort and Marina, the Newport Beach Marriott Bayview, the Newport Beach Marriott Hotel & Spa, the Radisson Newport Beach, and the Balboa Bay Club and Resort. The annual assessment has remained unchanged at two percent (2 %) of gross, short-term room rental revenue. NBTBID Renewal and Proposed Changes The NBTBID is approaching the end of its original five -year term and is scheduled to expire on April 28, 2014. The member lodging businesses wish to renew the NBTBID for a 10 -year term, add another member business (The Island Hotel), and increase the assessment from two percent (2 %) to three percent (3 %) of gross, short -term room rental revenue. The 1994 Law does not allow for a tourism business improvement district to be renewed until its existing term is expired. Since two of three changes would generate additional revenue for the NBTBID, the member lodging businesses would like to shorten the NBTBID's current term from five years to four years and nine months in the MDP to help 4 Proposal to Renew, Extend the Term of, and Increase Assessments for the Newport Beach Tourism Business Improvement District and to Extend the Term of the TOT Agreement Between the City of Newport Beach and Visit Newport Beach, Inc November 26, 2013 Page 3 expedite the renewal process. A Resolution of Intention to amend the MDP and shorten the NBTBID's term (proposed to expire January 31, 2014) is on the City Council's November 26 Regular Agenda for consideration. Regardless of whether the City Council approves the modified MDP (shortening the current term) and the Resolution of Intention, VNB intends to ask the City to renew the NBTBID for another term, along with modifying the assessment and membership. The three main points of consideration that staff seeks input from the City Council are as follows: 1. 10 -Year Term — Under the 1994 Law, a tourism business improvement district's first term may be up to five years in length, but a renewed district can have a term of up to 10 years in length. VNB believes a 10 -year term would enable better long -term planning and provide funding stability for the NBTBID. The proposal is to have the NBTBID expire in 2024. 2. Additional Member — The Island Hotel would like to join the NBTBID and participate in the marketing and sales programs. Having an additional member would help to increase NBTBID revenues and provide another property to market for group sales. This addition will be proposed to the City Council during the renewal process as part of the MDP. 3. Increased Assessment - The current assessment rate for the seven lodging member businesses is 2% of gross short-term (stays less than 30 days) room rental revenue. At the request of the member businesses, VNB will ask the City Council to increase the assessment to 3% of gross short-term (stays less than 30 days) room rental revenue. The assessment is not a tax, but it is similar to TOT in that it is added to a visitor's hotel bill, collected by the hotel, and transmitted to the City. Attachment A is a list compiled by Civitas, Inc., a consultant retained by VNB to assist with the NBTBID renewal, entitled "California Tourism Improvement Districts." It provides information on each of the more than 80 tourism improvement districts in California including annual budgets, assessment rates, and the local TOT rates. The document lists 11 tourism improvement districts that have an assessment rate of 3% or higher. Because the assessment is paid by the visitor rather than the member lodging business, staff raised the concern that the combination of the assessment rate and the TOT rate could potentially price Newport Beach out of some areas of the visitor market. VNB representatives indicated that they do not see this as an issue. According to Civitas' list, there are seven tourism improvement districts, including the NBTBID, in Orange County. A comparison of the seven districts in terms of their 3 Proposal to Renew, Extend the Term of, and Increase Assessments for the Newport Beach Tourism Business Improvement District and to Extend the Term of the TOT Agreement Between the City of Newport Beach and Visit Newport Beach, Inc November 26, 2013 Page 4 budgets and assessment rates, and the local TOT rates, is summarized in the table below. Comparison to Other Orange County TBIDs District Annual Budget- Assessment Rate TOT Rate Anaheim / Garden Grove $9M 2% room revenue 15% Costa Mesa $1.1 M 3% room revenue 8% Dana Point $1M $3 per night 10% Huntington Beach $1.3M 2% room revenue 10% Irvine $1.6M 2% room revenue 8% Laguna Beach $950K 2% room revenue 10% Newport Beach $1.7M 2% room revenue 10 %* *Comprised of 9% TOT and 1% Visitor Service Fee A visitor that stays at one of the seven NBTBID member properties may currently see a bill similar to the following upon checkout: Nightly room rental rate $200 Transient Occupancy Tax (9% of room rental) 18 Visitor Service Fee (1 % of room rental) 2 Total Should the City Council support the increased assessment, the combined assessment, TOT and visitor fee would total 13 %. Using the example above, the visitor's bill would total $226. Staff appreciates the work accomplished to date by the NBTBID and believes it provides an important and stable funding source for marketing the member lodging businesses. According to VNB, many hotels have seen their marketing and sales budgets reduced during the past few years and the NBTBID's efforts have helped to make up for these budget reductions. The NBTBID currently receives approximately $1.7 million per year in revenues generated by the 2% assessment. (A list of TOT and NBTBID payments made by the City to VNB from FY 10 to FY 13 is included as Attachment B.) If the assessment is increased to 3 %, staff estimates that NBTBID revenues will increase by approximately $850,000 in year one of the renewed term. Staff currently does not have public 4 Proposal to Renew, Extend the Term of, and Increase Assessments for the Newport Beach Tourism Business Improvement District and to Extend the Term of the TOT Agreement Between the City of Newport Beach and Visit Newport Beach, Inc November 26, 2013 Page 5 information available to calculate an estimate of NBTBID revenues received should The Island Hotel be added as a member. Staff is not making a recommendation on the proposed NBTBID term nor on the potential increase to the assessment to 3 %. As to the term, we would support a five - year extension. Further, it would not be unreasonable to have a 10 -year second term for the NBTBID, but it does suggest that the NBTBID's role, assessment and duties would be unchanged by this City Council and two successor City Councils. As to the proposed assessment increase, we note that TOT is traditionally an important General Fund revenue source for municipalities. Raising TOT citywide by a percentage point requires a vote of the people, following an often challenging educational campaign. By raising the NBTBID's assessment by 1 %, the NBTBID is "occupying the field" (1 % of the TOT field, to be more precise) for the NBTBID member hotels should a future City Council ever desire to ask the City's voters to secure more General Fund revenue via TOT, which is a revenue source that rarely impacts residents. We believe it prudent for staff to be protective of TOT, given uncertainties that exist in the state economy, pension programs, issues like Prisoner Realignment, and more. Others have suggested that, as a condition of any increase in the TBID assessment, member lodging businesses contribute resources towards important visitor - serving City initiatives, such as arts programming. Visit Newport Beach TOT Agreement Under an agreement with the City that dates back to 2004, VNB provides marketing and promotion services using TOT revenues. The agreement calls for VNB to receive 18% of all TOT collected, totaling $3,611,610 in FY 13. (A list of TOT revenues transmitted to VNB from FY 10 to FY 13 is included as attachment C.) A website called CaliforniaCityFinance.com, the California Local Government Finance Almanac, contains information on TOT revenue for all California cities. For comparison purposes, staff has extracted FY 05 through FY 11 TOT information for all Orange County cities as shown in Attachment C. The agreement between the City and VNB was last revised in September 2011 and is set to expire on June 30, 2016. VNB would like to see the current term of the agreement renewed and its term length run parallel to the NBTBID's 2024 expiration, having the VNB TOT Agreement also expire in 2024 (thus, this action if approved would add eight years to the VNB TOT Agreement). Staff seeks the City Council's additional direction on the length of the extension, if any. Proposal to Renew, Extend the Term of, and Increase Assessments for the Newport Beach Tourism Business Improvement District and to Extend the Term of the TOT Agreement Between the City of Newport Beach and Visit Newport Beach, Inc November 26, 2013 Page 6 Related Item on Tonight's Regular Agenda Please note that staff has placed an item on the Council's Regular agenda for this evening that proposes modifying the NBTBID's expiration date to expedite the upcoming renewal process. The renewal process requires several steps and VNB and the NBTBID members would like to have it completed early in the new year. Staff recognizes that it is not our typical practice to seek direction and propose a related item on the same date, but thought it was prudent to include the item out of respect for VNB's and the NBTBID members' desired timeline. In closing, we would like to thank and acknowledge the role of VNB and the hospitality industry — especially the hotels of the NBTBID — in furthering the long -term goals of the City by providing such quality accommodations and visitor experience and by providing such a robust TOT to the City's General Fund. We believe that VNB is one of the best destination marketing organizations in our region and state and greatly appreciate the work accomplished by its staff and Board. ENVIRONMENTAL REVIEW: Staff recommends the City Council find this action is not subject to the California Environmental Quality Act ( "CEQA ") pursuant to Sections 15060(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect physical change in the environment) and 15060(c)(3) (the activity is not a project as defined in Section 15378) of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no potential for resulting in physical change to the environment, directly or indirectly. NOTICING: This agenda item has been noticed according to the Brown Act (72 hours in advance of the meeting at which the City Council considers the item). Submitted by: Tara Finnigan Public Information Manager Attachments: A. List of California Tourism Improvement Districts B. TOT and NBTBID Payments, FY 10 — FY 13 C. Transient Occupancy Tax Revenues — Orange County Cities (FY 05 -FY 11) C I V I T A S California Tourism Improvement Districts Annual Assessment Programs Year Enabling Number District TOT •"• �'�� -r ;.,. Funded Approved Statute Hotels Anaheim / Garden Grove $9,000,000 2% room revenue Tourism Marketing / 2010 Local 84 15.00% Transport Ordinance Arroyo Grande $140,000 2% room revenue Tourism Marketing 2013 89 Law 10.00% Atascadero $105,000 2% room revenue Tourism Marketing 2013 89 Law 12 10.00% Berkeley $375,000 1% room revenue Tourism Marketing 2012 94 Law 24 12.00% Burbank $520,000 1% room revenue Tourism Marketing 2011 94 Law 15 12.00% Carlsbad $874,000 $1.00 per night Tourism Marketing 2005 89 Law 40 10.00% Carlsbad Golf $200,000 $2.00 per night Tourism Marketing 2012 89 Law 40 10.00% Carmel $220,000 $1.00 per night Tourism Marketing 2012 89 Law 10.00% Claremont $175,000 2% room revenue Tourism Marketing 2010 94 Law 5 10.00% Concord $750,000 3% room revenue Tourism Marketing 2013 94 Law 9 10.00% D tL Conejo Valley $450,000 $1.00 per night Tourism Marketing 2013 94 Law 13 12.00% n S 3 +, +A 3 rt Revised November 14, 2013 u v i T AS Page 1 of 7 J Annual Assessment District Budget Rates Programs Year Enabling Number Funded Approved Statute Hotels TOT Coronado $517,000 .5% room revenue Tourism Marketing 2010 89 Law 4 8.00% Costa Mesa $1,100,000 3% room revenue Tourism Marketing 1995 89 Law 10 8.00% Dana Point $1,000,000 $3.00 per night Tourism Marketing 2009 89 Law 4 10.00% Davis $90,500 1% room revenue Tourism Marketing 2000 89 Law 10 10.00% Del Mar $130,000 1% room revenue Tourism Marketing/ 2010 94 Law 6 10.00% Half Moon Bay $145,000 $1.00 per night Downtown 2004 89 Law 20 12.00% Healdsburg $320,000 2% room revenue Improvements 2012 94 Law 12.00% Fairfield $540,000 3% room revenue Tourism Marketing 2013 94 Law 18 10.00% Folsom $780,000 4% room revenue Tourism Marketing 2002 Local 6 8.00% Ordinance Fresno $800,000 1% room revenue Tourism Marketing 2010 94 Law 87 12.00% Half Moon Bay $145,000 $1.00 per night Tourism Marketing 2004 89 Law 20 12.00% Healdsburg $320,000 2% room revenue Tourism Marketing 2012 94 Law 12.00% Humboldt County $1,000,000 2% room revenue Tourism Marketing 2012 94 Law 187 10.00% Huntington Beach $1,300,000 2% room revenue Tourism Marketing 2002 89 Law 19 10.00% Irvine $1,600,000 2% room revenue Tourism Marketing 2002 Local 8.00% Ordinance Revised November 14, 2013 c i'v i T A s Page 2 of 7 m district Annual et Budget Assessment Rates Programs Funded Year A Approved Enabling Statute Number Hotels TOT Laguna Beach $950,000 2% room revenue Tourism Marketing 2001 89 Law 10.00% Lancaster $500,000 2% room revenue Tourism Marketing 2013 94 Law 7 7.00% Lodi $156,000 3% room revenue Tourism Marketing 2004 89 Law 6.00% Long Beach $3,000,000 3% room revenue Tourism Marketing 2005 89 Law 16 12.00% Los Angeles $13,000,000 1.5% room revenue Tourism Marketing 2011 94 Law 165 14.00% Madera County $400,000 2% room revenue Tourism Marketing 2010 94 Law 40 9.10% Mammoth Lakes $4,680,000 1 %- 2% revenue Hotels, Restaurants, Ski Resorts Tourism Marketing 2013 94 Law 828 13.00% Marin County $1,320,000 2% room revenue Tourism Marketing 2004 89 Law 149 10.30% Mariposa County $920,000 1% room revenue Tourism Marketing 2008 94 Law 109 10.00% Mendocino County $600,000 1% room revenue Tourism Marketing 2006 89 Law 191 10.00% Monterey County $3,500,000 $0.50 - $2.50 per night Tourism Marketing 2006 89 Law 10.30% Morro Bay $500,000 3% room revenue Tourism Marketing 2009 89 Law 10.00% Napa Valley $4,000,000 2% room revenue Tourism Marketing 2010 94 Law 201 12.00% National City $175,000 2.5% room revenue Tourism Marketing 2012 94 Law 12 10.00% Revised November 14, 2013 m c i`V 1 1. AS Page 3 of 7 Annual Assessment Programs Year Enabling Number district Budget Rates Funded Approved Statute Hotels TOT Newport Beach $1,700,000 2% room revenue Tourism Marketing 2009 94 Law 6 10.00% Oakdale $200,000 2% room revenue Tourism Marketing 2009 89 Law 7.00% Oceanside $472,500 1.5% room revenue Tourism Marketing 2010 Ojai $200,000 1% room revenue Tourism Marketing 2012 Ontario $2,000,000 2% room revenue Tourism Marketing 2013 94 Law 18 10.00% 94 Law 16 10.00% 94 Law 47 11.80% Pacific Grove $130,000 $1.00 -1.50 per night Tourism Marketing 2007 89 Law 10.00% and Physical Improvements Palm Springs $6,400,000 2% room revenue Tourism Marketing 2008 89 Law 12.70% Palm Springs CVB . $3,200,000 1% room revenue Tourism Marketing 2013 89 Law 12.70% Pasadena $2,400,000 2.89% room revenue Conference Center 2003 89 Law 12.10% Expansion Paso Robles $5001000 2.0% room revenue Tourism Marketing 2008 89 Law 10.00% Pismo Beach $600,000 1% room revenue Tourism Marketing 2009 89 Law 12 10.00% Placer Valley $380,000 $1.00 - $1.50 per night Tourism Marketing 2003 89 Law 22 9.10% Rancho Cordova $633,000 $1.50 per night Tourism Marketing 2010 94 Law 17 12.00% Redding City $380,000 1% room revenue Tourism Marketing 2008 94 law 10 10.00% Revised November 14, 2013 C V I T r a AS Page 4 of 7 0 o.. Annual Assessment Programs Year Enabling Number District Budget Rates Funded Approved Statute Hotels TOT Richmond $120,000 $1.00 -$1.50 per night Tourism Marketing 2004 89 Law 10.00% Ridgecrest $240,000 2% room revenue Tourism Marketing 2012 94 Law 18 10.00% Sacramento $5,200,000 1 %- 3% room revenue Tourism Marketing 2000 94 Law 114 12.00% San Diego $30,000,000 .55% or 2% room revenue Tourism Marketing 2007 Local 174 10,50% Ordinance San Francisco $27,000,000 .75 % -1.5% room revenue Tourism Marketing & 2008 Local 14.00% Services/ Moscone Ordinance Center Improvements San lose $1,500,000 $.75 - $2.00 per night Tourism Marketing 2006 89 Law 72 10.00% San Luis Obispo (City) $950,000 2% room revenue Tourism Marketing 2008 89 Law 36 10,00% San Luis Obispo (County) $90,000 2% room revenue Tourism Marketing 2009 89 Law 9.70% San Mateo $2,100,000 $0.15 - $1.00 per night Tourism Marketing 2001 89 Law 12.00% Santa Barbara South Coast $1,800,000 $0.50 - $2.00 per night Tourism Marketing 2010 94 Law 88 10.90% Santa Clara $600,000 $1.00 per night Tourism Marketing 2004 89 Law 9.50% Santa Clarita $380,000 2% room revenue Tourism Marketing 2010 89 Law 5 10.00% Santa Cruz County $1,140,000 $1.00 - $1.50 per night Tourism Marketing 2010 94 Law 144 10.00% Revised November 14, 2013 C] 'V i T; ` Page 5 of 7 o.. District Annual Budget Assessment Rates Programs Funded Year Approved Enabling Statute Number Hotels TOT Santa Monica $3,129,031 $2.00 - $4.00 per night Tourism Marketing 2013 94 Law 35 14.00% Santa Rosa $300,000 3% room revenue Tourism Marketing 2010 89 Law 9.00% Santa Ynez Valley $600,000 $2.00 per night Tourism Marketing 2010 94 Law 34 10.00% Sonoma City $440,000 2% room revenue Tourism Marketing 2012 94 Law 44 10,00% Sonoma County $2,000,000 2% room revenue Tourism Marketing 2004 89 Law 12.00% South Lake Tahoe $1,800,000 $3.00 - $4.50 per night Tourism Marketing 2006 94 Law 155 10.00% Stockton $847,875 4% room revenue Tourism Marketing 2010 94 Law 44 8.00% Temecula $1,000,000 4% room revenue Tourism Marketing 2005 89 Law 16 8.00% Tiburon $44,000 1% room revenue Tourism Marketing 2007 89 Law 2 10.00% Torrance $570,000 1% room revenue Tourism Marketing 2010 94 Law 15 11.00% Tri- Valley $1,520,000 $2.00 per night Tourism Marketing 2005 94 Law 37 8.00% Vacaville $234,000 2% room revenue Tourism Marketing 2004 89 Law 8.00% Vallejo $300,000 $0.50 -$1.00 per night Tourism Marketing 2003 89 Law 11 11.00% Ventura - Oxnard - Camarillo $1,200,000 1.5% room revenue Tourism Marketing 2011 94 Law 57 10.00% Revised November 14, 2013 N C i'V i Ty AS Page 6 of 7 Annual Assessment Programs Year Enabling Number District et Budget Rates Funded A Approved Statute TOT Hotels Walnut Creek $300,000 $1.50 - $2.00 per night Tourism Marketing 2010 89 Law 4 8.50% West Hollywood $1,737,000 1.5% room revenue Tourism Marketing 1989 89 Law 12.50% Woodland $83,000 1% room revenue Tourism Marketing 2004 89 Law 10 11.00% Convention Center Districts San Francisco $19,332,000 .3125% to 1.25% room revenue Moscone Center 2013 94 14.00% San Diego CFD $35,000,000 Convention Center 94 10.50% San Jose CFD $7,800,000 Convention Center 2010 94 10.00% Annual Years Number TBID Statistics TOT Budget in Existence Hotels Total $162,252,906.49 of 82 Districts 3,594 Largest $30,000,000.00 24 828 15.00% Smallest $44,000.00 1 2 6.00% Average $1,978,693.98 5 61 10.36% Prepared by: Civitas Advisors Inc. 7700 College Town Drive, Suite 111 Sacramento, CA 95826 (800) 999 -7781 www.civitasadvisors.com www.tourismimprovementdistrict.com Revised November 14, 2013 r_ i;v i T AS Page 7 of 7 w $ 12,272,525 Attachment B Total VNB and NBTBID Payments $ 3,436,995 4,624,451 4,822,866 5,331,861 $ 5,943,647 $ 18,216,172 IN TOT and NBTBID Payments Fiscal VNB NBTBID Year Payments Payments 2009 -10 $ 2,266,064 $ 1,170,930 2010 -11 3,153, 280 1,471,171 2011 -12 3,241,571 1,581,295 2012 -13 3,611,610 1,720,251 $ 12,272,525 Attachment B Total VNB and NBTBID Payments $ 3,436,995 4,624,451 4,822,866 5,331,861 $ 5,943,647 $ 18,216,172 IN Transient Occupancy Tax Revenues - Orange County Cities Source: CaliforniaCityFinance.com, California Local Government Finance Almanac City County 2004 -05 % Change 2005 -06 % Change 2006 -07 % Change 2007 -08 % Change 2008 -09 % Change 2009 -10 % Change 2010 -11 Aliso Viejo - Orange _ - 444,260 25.89% 559,261 11.35% 622,710 Anaheim Orange 67,140,947 12.42% 75,481,992 11.17°/ 83,913,535 3.90 % 87,183,475 - 8.18 ° / 80,054,720 -3.64% 77,138,461 7.09% 82,604,995 Brea Orange 1182734, 9.86% 1,299;306,- -3.70% 1,251,177 5.01 %. 1,313,822 - 7.65% 1,213362 _-3.06% 1,176279 4.33% 1227,168 Buena Park Orange 4,338,211 17.36% 5,091,295 -2.24% 4,977,154 -4.48% 4,754,166 - 16.72% 3,959,386 -6.61% 3,697,547 3.21% 3,816,260 Costa.Mesa 'Orange 4641350..- 17.75% 5465,320 9.04% 5;959,556 _ - 2.83% 5,791;004 18.51% 4;719158 9.54% 4,268,984 25.20% 5,344;968 Cypress 10range 1,499,604 15.67% 1,734.6i3l 11.59% 1,935,704 5.47% 1 2,041,670 - 18.22 % 1,669,648 -9.30% 1,514,374 16.22% 1 1,760,047 Dans-Point Orange - 7,7(3,3;40i ; 22 79 %: 9,532,913 14 22% 1U 889621 i3 7,7-/.,,, �.. 11,298,548 „ -2362% 83630 213 7 221019 , 15!47%, 8,338,108 Fountain Valley Orange 752,468 8.68% 817,795 7.99 % 883,130 - 3.65% 850,886 - 13.31% 737,630 - 16.44% 616,375 18.84 % 732,514 Fullerton - °. Orange ' - 1,739,144 '19.38 % ' 2,076,189 2.139/ 2;120 487 : -&7k. ` _- i,935.044 15 28% 1,639;360 ' 44;1'6 1 571;106 11.67% .],754 394 Garden Grove Orange 9,820,457 16.19% 11,410,774 6.74% 12,179,453 4.05% 12,672,985 - 13.38% 10,977,663 - 10.68% 9,805,229 13.55% 11,133,777 Huntington Beach Orange 465,626 8,84% 5,948,888 10.50% 6,573 507 1.75% -- 6,688;428 -19.02% '5;416,580 7.44% 5,8'19 837 11.18% ?6;470;486 Irvine Orange 7,295,074 19.37% 8,708,071 7.90% 9,395,940 -3.06% 9,108,010 - 14.88% 7,752,634 -6.25% 7,267,998 14.11% 8,293,642 La Habra. Orange - - - _ NA', -.NA - NA La Palma Orange 212,624 15.22% 244,976 14.05% 279,406 4.27% 291,340 - 18.03% 238,815 - 16.99% 198,230 9.16% 216,387 Laguna Beach Orange 7;251,883 8.95 % - 7;900,582. 9.63% 8,661,018 093% 8,741,412 - 10,12% 7,856,964 -1397% 6,759,353 4.64% 7,673,251' Laguna Hills Orange 980,585 17.93% 1,156,409 6.19% 1,227,989 -0.68% 1,219,609 - 24.91 % 915,807 - 17.83% 752,478 15.55% 869,505 Laguna Niguel Orange 41,971 13.52% 47,646 - 5.15%- 45,190 -6.70% 42,964 - 30.43% 29,332 -16.50,-/. 24,492 20.35% 29;476 Laguna Woods Orange 383,678 16.07% 445,337 -0.33% 443,860 3.10% 457,607 - 23.89 % 348,280 - 2.13 % 340,856 2.88% 350,660 Lake Forest. Orange 1,789,195 -. 2122 % 2168;862 22:52./° 2;657295 589% 2;813,764 - 2151.% 2,208,659 - -1219% 1,939;344 25.79% 2,439,443 Los Alamitos Orange 72,160 1.34% 73,130 26.79% 92,720 8.74% 100,826 - 22.72% 77,919 - 10.74% 69,553 15.14% 80,080 Mission Viejo. Orange 404,2161 32,76% 536,653 8.33°/ 581,347 1.35% 589,199 -19.28% 475,577 _ 9.36 % 520,095 14.27% 594,299 Newport Beach Orange 9,215,862 6.69 % 9,832,729 22.64% 12,059,008 2.84% 12,401,453 -9.92% 11,170,956 0.74% 11,253,381 15.69% 1 13,018,486 orange - 2,790,198' 1613% 3,240,324 0.08% 3;242957 - 0.40% 3,229875 -14459/. 2;763221 1420/. - 2,723,911 16.34/ 3168,933 Placentia Orange 603,129 17.16% 706,626 6.99% 755,999 0.80% 762,038 - 30.71% 527,980 6.49% 562,247 15.07% 646,967 Rancho: Santa MargariU Orange San Clemente Orange 1,161,392 8.88% 1,264,514 7.71% 1,362,015 7.62% 1,465,852 - 10.66% 1,309,644 4.76% 1,371,937 6.48% 1,460,880 San Juan Capistrano Orange 159,166 57523°/ 250;264 3,58% 259,227 -5.17% 245,825 - 37.00% 154;882 469% 162,144 - _22.62% 125,460 Santa Ana Orange 5,469,566 31.41% 7,187,340 3.55 % 7,442,363 3.65 % 7,713,778 - 20.29% 6,148,803 - 8.11% 5,650,400 5.66% 5,970,305 Seal: Beach Orange 623,8361 7.28% 669,229 33:70% 894,784 19.13% 1;065;996 12.42% 1,198,376 7.48°/ 1,108,785 10.16%. 1,221,491 Stanton Orange 310,703 5.43% 327,589 9.11% 357,443 0.31 % 358,535 - 11.64% 316,794 - 8.50% 289,855 12.58% 326,316 Tustin. Orange 10.95% 155,200 3.80% 161,105 1.69% 163,831 - 5.77% 154,379 _ -845% 144.,335 1,12% 142,915 Villa Park Orange Westminster Orange 483807` 11.17% 537,867 6.29% 571,686 - 0.59% 568,297 - 7.96% 523,063 - 13.65% 451,640 _ 9.89% 496,321 Yorba Linda Orange 354,462 9.23% 387,190 5.30% 407,705 0.16% 408,370 - 18.79% 331,638 - 17.41% 273,899 15.94% 317,563 TOTAL OC 144,087,331 11% 4.3 164,699;623 10 -25% 181.,580,781 2.59% 1 186,277,809 - 11.98% 163,965,703 -5.32%, 155,250;504 9.92% 170,647,807 AVERAGE 1 4,802,911 1 5,489,987 6,052,693 1 6,209,2601 5,289,216 1 5,008,081 5,504,768 SOURCE: Coleman Advisory Services computations using State Controller reports rt ty A 3 7 rt z