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C9C /FO R�P City Council Staff Report
Agenda Item No. SS4
November 26, 2013
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: City Manager's Office
Dave Kiff, City Manager
949 - 644 -3001, dkiff @newportbeachca.gov
PREPARED BY: Tara Finnigan
APPROVED: Q`
TITLE: Proposal to Renew, Extend the Term of, and Increase Assessments
for the Newport Beach Tourism Business Improvement District and
to Extend the Term of the Transient Occupancy Tax Agreement
Between the City of Newport Beach and Visit Newport Beach, Inc.
ABSTRACT:
Visit Newport Beach, Inc. (VNB), acting as the Owner's Association of the Newport
Beach Tourism Business Improvement District ( NBTBID), has relayed its member
lodging businesses' desire to renew the NBTBID for a 10 -year term and increase the
assessment amount from 2% to 3% of gross short -term room rental revenues. VNB
would also like to extend the term of its separate, Transient Occupancy Tax (TOT)
agreement with the City of Newport Beach (City) for a 10 -year term to coincide with the
NBTBID term. Staff is seeking the City Council's direction on how to proceed with the
requests.
RECOMMENDATION:
Provide direction to staff on how to proceed with the renewal of the NBTBID and the
extension of the City -VNB agreement.
FUNDING REQUIREMENTS:
The current adopted budget includes sufficient funding for the proposed NBTBID
renewal and City -VNB agreement. The City collects the member lodging business
assessments on behalf of the NBTBID and retains 0.25 % of 1 %u of the total
assessments collected to reimburse the City for administrative costs associated with
NBTBID. Under an agreement with the City, VNB receives 18% of the annual total TOT
Proposal to Renew, Extend the Term of, and Increase Assessments for the Newport
Beach Tourism Business Improvement District and to Extend the Term of the TOT
Agreement Between the City of Newport Beach and Visit Newport Beach, Inc
November 26, 2013
Page 2
collected by the City to provide tourism promotion, branding and marketing services for
the City. The proposal, if approved, would extend the term of the agreement 10 years,
but would not alter the amount of TOT revenue allocated to VNB.
DISCUSSION:
VNB serves as the destination marketing organization for the City and it serves as the
Owner's Association for the NBTBID. Staff is seeking the City Council's direction on
two separate proposals from VNB — one pertaining to the NBTBID and the other
pertaining to an agreement between the City and VNB for tourism promotion, branding
and marketing services (last updated September 27, 2011).
NBTBID
The NBTBID was formed by the City on April 28, 2009, pursuant to the Property and
Business Improvement District Law of 1994, Streets and Highways Code Sections
36600 et seq. (the 1994 Law). Under an agreement with the City, VNB oversees the
NBTBID's administration and coordinates its marketing and sales activities as
prescribed by the NBTBID committee. The NBTBID committee is comprised of
representatives from the seven member lodging businesses.
The NBTBID initially included six lodging businesses. In April 2012, at the request of the
NBTBID Owner's Association, the City Council modified the NBTBID's Management
District Plan (MDP) to add the Newport Dunes Waterfront Resort and Marina. The
NBTBID now has seven members including the Fairmont Newport Beach, the Hyatt
Regency Newport Beach, the Newport Dunes Waterfront Resort and Marina, the
Newport Beach Marriott Bayview, the Newport Beach Marriott Hotel & Spa, the
Radisson Newport Beach, and the Balboa Bay Club and Resort. The annual
assessment has remained unchanged at two percent (2 %) of gross, short-term room
rental revenue.
NBTBID Renewal and Proposed Changes
The NBTBID is approaching the end of its original five -year term and is scheduled to
expire on April 28, 2014. The member lodging businesses wish to renew the NBTBID
for a 10 -year term, add another member business (The Island Hotel), and increase the
assessment from two percent (2 %) to three percent (3 %) of gross, short -term room
rental revenue.
The 1994 Law does not allow for a tourism business improvement district to be renewed
until its existing term is expired. Since two of three changes would generate additional
revenue for the NBTBID, the member lodging businesses would like to shorten the
NBTBID's current term from five years to four years and nine months in the MDP to help
4
Proposal to Renew, Extend the Term of, and Increase Assessments for the Newport
Beach Tourism Business Improvement District and to Extend the Term of the TOT
Agreement Between the City of Newport Beach and Visit Newport Beach, Inc
November 26, 2013
Page 3
expedite the renewal process. A Resolution of Intention to amend the MDP and shorten
the NBTBID's term (proposed to expire January 31, 2014) is on the City Council's
November 26 Regular Agenda for consideration.
Regardless of whether the City Council approves the modified MDP (shortening the
current term) and the Resolution of Intention, VNB intends to ask the City to renew the
NBTBID for another term, along with modifying the assessment and membership. The
three main points of consideration that staff seeks input from the City Council are as
follows:
1. 10 -Year Term — Under the 1994 Law, a tourism business improvement district's first
term may be up to five years in length, but a renewed district can have a term of up
to 10 years in length. VNB believes a 10 -year term would enable better long -term
planning and provide funding stability for the NBTBID. The proposal is to have the
NBTBID expire in 2024.
2. Additional Member — The Island Hotel would like to join the NBTBID and participate
in the marketing and sales programs. Having an additional member would help to
increase NBTBID revenues and provide another property to market for group sales.
This addition will be proposed to the City Council during the renewal process as part
of the MDP.
3. Increased Assessment - The current assessment rate for the seven lodging member
businesses is 2% of gross short-term (stays less than 30 days) room rental revenue.
At the request of the member businesses, VNB will ask the City Council to increase
the assessment to 3% of gross short-term (stays less than 30 days) room rental
revenue. The assessment is not a tax, but it is similar to TOT in that it is added to a
visitor's hotel bill, collected by the hotel, and transmitted to the City.
Attachment A is a list compiled by Civitas, Inc., a consultant retained by VNB to assist
with the NBTBID renewal, entitled "California Tourism Improvement Districts." It
provides information on each of the more than 80 tourism improvement districts in
California including annual budgets, assessment rates, and the local TOT rates. The
document lists 11 tourism improvement districts that have an assessment rate of 3% or
higher.
Because the assessment is paid by the visitor rather than the member lodging business,
staff raised the concern that the combination of the assessment rate and the TOT rate
could potentially price Newport Beach out of some areas of the visitor market. VNB
representatives indicated that they do not see this as an issue.
According to Civitas' list, there are seven tourism improvement districts, including the
NBTBID, in Orange County. A comparison of the seven districts in terms of their
3
Proposal to Renew, Extend the Term of, and Increase Assessments for the Newport
Beach Tourism Business Improvement District and to Extend the Term of the TOT
Agreement Between the City of Newport Beach and Visit Newport Beach, Inc
November 26, 2013
Page 4
budgets and assessment rates, and the local TOT rates, is summarized in the table
below.
Comparison to Other Orange County TBIDs
District
Annual
Budget-
Assessment Rate
TOT Rate
Anaheim / Garden Grove
$9M
2% room revenue
15%
Costa Mesa
$1.1 M
3% room revenue
8%
Dana Point
$1M
$3 per night
10%
Huntington Beach
$1.3M
2% room revenue
10%
Irvine
$1.6M
2% room revenue
8%
Laguna Beach
$950K
2% room revenue
10%
Newport Beach
$1.7M
2% room revenue
10 %*
*Comprised of 9% TOT and 1% Visitor Service Fee
A visitor that stays at one of the seven NBTBID member properties may currently see a
bill similar to the following upon checkout:
Nightly room rental rate $200
Transient Occupancy Tax (9% of room rental) 18
Visitor Service Fee (1 % of room rental) 2
Total
Should the City Council support the increased assessment, the combined assessment,
TOT and visitor fee would total 13 %. Using the example above, the visitor's bill would
total $226.
Staff appreciates the work accomplished to date by the NBTBID and believes it provides
an important and stable funding source for marketing the member lodging businesses.
According to VNB, many hotels have seen their marketing and sales budgets reduced
during the past few years and the NBTBID's efforts have helped to make up for these
budget reductions.
The NBTBID currently receives approximately $1.7 million per year in revenues
generated by the 2% assessment. (A list of TOT and NBTBID payments made by the
City to VNB from FY 10 to FY 13 is included as Attachment B.) If the assessment is
increased to 3 %, staff estimates that NBTBID revenues will increase by approximately
$850,000 in year one of the renewed term. Staff currently does not have public
4
Proposal to Renew, Extend the Term of, and Increase Assessments for the Newport
Beach Tourism Business Improvement District and to Extend the Term of the TOT
Agreement Between the City of Newport Beach and Visit Newport Beach, Inc
November 26, 2013
Page 5
information available to calculate an estimate of NBTBID revenues received should The
Island Hotel be added as a member.
Staff is not making a recommendation on the proposed NBTBID term nor on the
potential increase to the assessment to 3 %. As to the term, we would support a five -
year extension. Further, it would not be unreasonable to have a 10 -year second term for
the NBTBID, but it does suggest that the NBTBID's role, assessment and duties would
be unchanged by this City Council and two successor City Councils.
As to the proposed assessment increase, we note that TOT is traditionally an important
General Fund revenue source for municipalities. Raising TOT citywide by a percentage
point requires a vote of the people, following an often challenging educational
campaign. By raising the NBTBID's assessment by 1 %, the NBTBID is "occupying the
field" (1 % of the TOT field, to be more precise) for the NBTBID member hotels should a
future City Council ever desire to ask the City's voters to secure more General Fund
revenue via TOT, which is a revenue source that rarely impacts residents. We believe it
prudent for staff to be protective of TOT, given uncertainties that exist in the state
economy, pension programs, issues like Prisoner Realignment, and more. Others have
suggested that, as a condition of any increase in the TBID assessment, member lodging
businesses contribute resources towards important visitor - serving City initiatives, such
as arts programming.
Visit Newport Beach
TOT Agreement
Under an agreement with the City that dates back to 2004, VNB provides marketing and
promotion services using TOT revenues. The agreement calls for VNB to receive 18%
of all TOT collected, totaling $3,611,610 in FY 13. (A list of TOT revenues transmitted to
VNB from FY 10 to FY 13 is included as attachment C.)
A website called CaliforniaCityFinance.com, the California Local Government Finance
Almanac, contains information on TOT revenue for all California cities. For comparison
purposes, staff has extracted FY 05 through FY 11 TOT information for all Orange
County cities as shown in Attachment C.
The agreement between the City and VNB was last revised in September 2011 and is
set to expire on June 30, 2016. VNB would like to see the current term of the agreement
renewed and its term length run parallel to the NBTBID's 2024 expiration, having the
VNB TOT Agreement also expire in 2024 (thus, this action if approved would add eight
years to the VNB TOT Agreement).
Staff seeks the City Council's additional direction on the length of the extension, if any.
Proposal to Renew, Extend the Term of, and Increase Assessments for the Newport
Beach Tourism Business Improvement District and to Extend the Term of the TOT
Agreement Between the City of Newport Beach and Visit Newport Beach, Inc
November 26, 2013
Page 6
Related Item on Tonight's Regular Agenda
Please note that staff has placed an item on the Council's Regular agenda for this
evening that proposes modifying the NBTBID's expiration date to expedite the
upcoming renewal process. The renewal process requires several steps and VNB and
the NBTBID members would like to have it completed early in the new year. Staff
recognizes that it is not our typical practice to seek direction and propose a related item
on the same date, but thought it was prudent to include the item out of respect for
VNB's and the NBTBID members' desired timeline.
In closing, we would like to thank and acknowledge the role of VNB and the hospitality
industry — especially the hotels of the NBTBID — in furthering the long -term goals of the
City by providing such quality accommodations and visitor experience and by providing
such a robust TOT to the City's General Fund. We believe that VNB is one of the best
destination marketing organizations in our region and state and greatly appreciate the
work accomplished by its staff and Board.
ENVIRONMENTAL REVIEW:
Staff recommends the City Council find this action is not subject to the California
Environmental Quality Act ( "CEQA ") pursuant to Sections 15060(c)(2) (the activity will
not result in a direct or reasonably foreseeable indirect physical change in the
environment) and 15060(c)(3) (the activity is not a project as defined in Section 15378)
of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because it
has no potential for resulting in physical change to the environment, directly or
indirectly.
NOTICING:
This agenda item has been noticed according to the Brown Act (72 hours in advance of
the meeting at which the City Council considers the item).
Submitted by:
Tara Finnigan
Public Information Manager
Attachments: A. List of California Tourism Improvement Districts
B. TOT and NBTBID Payments, FY 10 — FY 13
C. Transient Occupancy Tax Revenues — Orange County Cities (FY 05
-FY 11)
C
I V I T A S
California Tourism Improvement Districts
Annual
Assessment
Programs
Year
Enabling
Number
District
TOT
•"• �'�� -r
;.,.
Funded
Approved
Statute
Hotels
Anaheim / Garden Grove
$9,000,000
2% room revenue
Tourism Marketing /
2010
Local
84
15.00%
Transport
Ordinance
Arroyo Grande
$140,000
2% room revenue
Tourism Marketing
2013
89 Law
10.00%
Atascadero
$105,000
2% room revenue
Tourism Marketing
2013
89 Law
12
10.00%
Berkeley
$375,000
1% room revenue
Tourism Marketing
2012
94 Law
24
12.00%
Burbank
$520,000
1% room revenue
Tourism Marketing
2011
94 Law
15
12.00%
Carlsbad
$874,000
$1.00 per night
Tourism Marketing
2005
89 Law
40
10.00%
Carlsbad Golf
$200,000
$2.00 per night
Tourism Marketing
2012
89 Law
40
10.00%
Carmel
$220,000
$1.00 per night
Tourism Marketing
2012
89 Law
10.00%
Claremont
$175,000
2% room revenue
Tourism Marketing
2010
94 Law
5
10.00%
Concord
$750,000
3% room revenue
Tourism Marketing
2013
94 Law
9
10.00%
D
tL
Conejo Valley
$450,000
$1.00 per night
Tourism Marketing
2013
94 Law
13
12.00%
n
S
3
+,
+A
3
rt
Revised November 14, 2013
u v i T AS
Page 1 of 7
J
Annual Assessment
District Budget Rates
Programs Year Enabling Number
Funded Approved Statute Hotels TOT
Coronado
$517,000
.5% room revenue
Tourism Marketing
2010
89 Law
4
8.00%
Costa Mesa
$1,100,000
3% room revenue
Tourism Marketing
1995
89 Law
10
8.00%
Dana Point
$1,000,000
$3.00 per night
Tourism Marketing
2009
89 Law
4
10.00%
Davis
$90,500
1% room revenue
Tourism Marketing
2000
89 Law
10
10.00%
Del Mar
$130,000
1% room revenue
Tourism Marketing/
2010
94 Law
6
10.00%
Half Moon Bay
$145,000
$1.00 per night
Downtown
2004
89 Law
20
12.00%
Healdsburg
$320,000
2% room revenue
Improvements
2012
94 Law
12.00%
Fairfield
$540,000
3% room revenue
Tourism Marketing
2013
94 Law
18
10.00%
Folsom
$780,000
4% room revenue
Tourism Marketing
2002
Local
6
8.00%
Ordinance
Fresno
$800,000
1% room revenue
Tourism Marketing
2010
94 Law
87
12.00%
Half Moon Bay
$145,000
$1.00 per night
Tourism Marketing
2004
89 Law
20
12.00%
Healdsburg
$320,000
2% room revenue
Tourism Marketing
2012
94 Law
12.00%
Humboldt County
$1,000,000
2% room revenue
Tourism Marketing
2012
94 Law
187
10.00%
Huntington Beach
$1,300,000
2% room revenue
Tourism Marketing
2002
89 Law
19
10.00%
Irvine
$1,600,000
2% room revenue
Tourism Marketing
2002
Local
8.00%
Ordinance
Revised November 14, 2013
c i'v i T A s
Page 2 of 7
m
district
Annual
et
Budget
Assessment
Rates
Programs
Funded
Year
A
Approved
Enabling
Statute
Number
Hotels
TOT
Laguna Beach
$950,000
2% room revenue
Tourism Marketing
2001
89 Law
10.00%
Lancaster
$500,000
2% room revenue
Tourism Marketing
2013
94 Law
7
7.00%
Lodi
$156,000
3% room revenue
Tourism Marketing
2004
89 Law
6.00%
Long Beach
$3,000,000
3% room revenue
Tourism Marketing
2005
89 Law
16
12.00%
Los Angeles
$13,000,000
1.5% room revenue
Tourism Marketing
2011
94 Law
165
14.00%
Madera County
$400,000
2% room revenue
Tourism Marketing
2010
94 Law
40
9.10%
Mammoth Lakes
$4,680,000
1 %- 2% revenue
Hotels, Restaurants, Ski Resorts
Tourism Marketing
2013
94 Law
828
13.00%
Marin County
$1,320,000
2% room revenue
Tourism Marketing
2004
89 Law
149
10.30%
Mariposa County
$920,000
1% room revenue
Tourism Marketing
2008
94 Law
109
10.00%
Mendocino County
$600,000
1% room revenue
Tourism Marketing
2006
89 Law
191
10.00%
Monterey County
$3,500,000
$0.50 - $2.50 per night
Tourism Marketing
2006
89 Law
10.30%
Morro Bay
$500,000
3% room revenue
Tourism Marketing
2009
89 Law
10.00%
Napa Valley
$4,000,000
2% room revenue
Tourism Marketing
2010
94 Law
201
12.00%
National City
$175,000
2.5% room revenue
Tourism Marketing
2012
94 Law
12
10.00%
Revised November 14, 2013
m
c
i`V 1 1. AS
Page 3 of 7
Annual
Assessment
Programs
Year
Enabling Number
district Budget
Rates
Funded
Approved
Statute Hotels TOT
Newport Beach $1,700,000
2% room revenue
Tourism Marketing
2009
94 Law 6 10.00%
Oakdale $200,000
2% room revenue
Tourism Marketing
2009
89 Law 7.00%
Oceanside
$472,500
1.5% room revenue
Tourism Marketing
2010
Ojai
$200,000
1% room revenue
Tourism Marketing
2012
Ontario $2,000,000 2% room revenue Tourism Marketing 2013
94 Law
18
10.00%
94 Law
16
10.00%
94 Law
47
11.80%
Pacific Grove
$130,000
$1.00 -1.50 per night
Tourism Marketing
2007
89 Law
10.00%
and Physical
Improvements
Palm Springs
$6,400,000
2% room revenue
Tourism Marketing
2008
89 Law
12.70%
Palm Springs CVB .
$3,200,000
1% room revenue
Tourism Marketing
2013
89 Law
12.70%
Pasadena
$2,400,000
2.89% room revenue
Conference Center
2003
89 Law
12.10%
Expansion
Paso Robles
$5001000
2.0% room revenue
Tourism Marketing
2008
89 Law
10.00%
Pismo Beach
$600,000
1% room revenue
Tourism Marketing
2009
89 Law
12
10.00%
Placer Valley
$380,000
$1.00 - $1.50 per night
Tourism Marketing
2003
89 Law
22
9.10%
Rancho Cordova
$633,000
$1.50 per night
Tourism Marketing
2010
94 Law
17
12.00%
Redding City
$380,000
1% room revenue
Tourism Marketing
2008
94 law
10
10.00%
Revised November 14, 2013
C V I T r a AS
Page 4 of 7
0
o..
Annual
Assessment
Programs
Year
Enabling
Number
District
Budget
Rates
Funded
Approved
Statute
Hotels
TOT
Richmond
$120,000
$1.00 -$1.50 per night
Tourism Marketing
2004
89 Law
10.00%
Ridgecrest
$240,000
2% room revenue
Tourism Marketing
2012
94 Law
18
10.00%
Sacramento
$5,200,000
1 %- 3% room revenue
Tourism Marketing
2000
94 Law
114
12.00%
San Diego
$30,000,000
.55% or 2% room revenue
Tourism Marketing
2007
Local
174
10,50%
Ordinance
San Francisco
$27,000,000
.75 % -1.5% room revenue
Tourism Marketing &
2008
Local
14.00%
Services/ Moscone
Ordinance
Center Improvements
San lose
$1,500,000
$.75 - $2.00 per night
Tourism Marketing
2006
89 Law
72
10.00%
San Luis Obispo (City)
$950,000
2% room revenue
Tourism Marketing
2008
89 Law
36
10,00%
San Luis Obispo (County)
$90,000
2% room revenue
Tourism Marketing
2009
89 Law
9.70%
San Mateo
$2,100,000
$0.15 - $1.00 per night
Tourism Marketing
2001
89 Law
12.00%
Santa Barbara South Coast
$1,800,000
$0.50 - $2.00 per night
Tourism Marketing
2010
94 Law
88
10.90%
Santa Clara
$600,000
$1.00 per night
Tourism Marketing
2004
89 Law
9.50%
Santa Clarita
$380,000
2% room revenue
Tourism Marketing
2010
89 Law
5
10.00%
Santa Cruz County
$1,140,000
$1.00 - $1.50 per night
Tourism Marketing
2010
94 Law
144
10.00%
Revised November 14, 2013
C] 'V i T; `
Page 5 of 7
o..
District
Annual
Budget
Assessment
Rates
Programs
Funded
Year
Approved
Enabling
Statute
Number
Hotels
TOT
Santa Monica
$3,129,031
$2.00 - $4.00 per night
Tourism Marketing
2013
94 Law
35
14.00%
Santa Rosa
$300,000
3% room revenue
Tourism Marketing
2010
89 Law
9.00%
Santa Ynez Valley
$600,000
$2.00 per night
Tourism Marketing
2010
94 Law
34
10.00%
Sonoma City
$440,000
2% room revenue
Tourism Marketing
2012
94 Law
44
10,00%
Sonoma County
$2,000,000
2% room revenue
Tourism Marketing
2004
89 Law
12.00%
South Lake Tahoe
$1,800,000
$3.00 - $4.50 per night
Tourism Marketing
2006
94 Law
155
10.00%
Stockton
$847,875
4% room revenue
Tourism Marketing
2010
94 Law
44
8.00%
Temecula
$1,000,000
4% room revenue
Tourism Marketing
2005
89 Law
16
8.00%
Tiburon
$44,000
1% room revenue
Tourism Marketing
2007
89 Law
2
10.00%
Torrance
$570,000
1% room revenue
Tourism Marketing
2010
94 Law
15
11.00%
Tri- Valley
$1,520,000
$2.00 per night
Tourism Marketing
2005
94 Law
37
8.00%
Vacaville
$234,000
2% room revenue
Tourism Marketing
2004
89 Law
8.00%
Vallejo
$300,000
$0.50 -$1.00 per night
Tourism Marketing
2003
89 Law
11
11.00%
Ventura - Oxnard -
Camarillo
$1,200,000
1.5% room revenue
Tourism Marketing
2011
94 Law
57
10.00%
Revised November 14, 2013
N
C i'V i Ty AS
Page 6 of 7
Annual
Assessment
Programs
Year
Enabling
Number
District
et
Budget
Rates
Funded
A
Approved
Statute
TOT
Hotels
Walnut Creek
$300,000
$1.50 - $2.00 per night
Tourism Marketing
2010
89 Law
4 8.50%
West Hollywood
$1,737,000
1.5% room revenue
Tourism Marketing
1989
89 Law
12.50%
Woodland
$83,000
1% room revenue
Tourism Marketing
2004
89 Law
10 11.00%
Convention
Center Districts
San Francisco
$19,332,000
.3125% to 1.25% room revenue
Moscone Center
2013
94
14.00%
San Diego CFD
$35,000,000
Convention Center
94
10.50%
San Jose CFD
$7,800,000
Convention Center
2010
94
10.00%
Annual
Years
Number
TBID
Statistics
TOT
Budget
in Existence
Hotels
Total
$162,252,906.49 of 82 Districts
3,594
Largest
$30,000,000.00
24
828 15.00%
Smallest
$44,000.00
1
2 6.00%
Average
$1,978,693.98
5
61 10.36%
Prepared by:
Civitas Advisors Inc.
7700 College Town Drive, Suite 111
Sacramento, CA 95826
(800) 999 -7781
www.civitasadvisors.com
www.tourismimprovementdistrict.com
Revised November 14, 2013
r_
i;v i T AS
Page 7 of 7
w
$ 12,272,525
Attachment B
Total VNB and
NBTBID Payments
$ 3,436,995
4,624,451
4,822,866
5,331,861
$ 5,943,647 $ 18,216,172
IN
TOT and NBTBID Payments
Fiscal
VNB
NBTBID
Year
Payments
Payments
2009 -10
$ 2,266,064
$ 1,170,930
2010 -11
3,153, 280
1,471,171
2011 -12
3,241,571
1,581,295
2012 -13
3,611,610
1,720,251
$ 12,272,525
Attachment B
Total VNB and
NBTBID Payments
$ 3,436,995
4,624,451
4,822,866
5,331,861
$ 5,943,647 $ 18,216,172
IN
Transient Occupancy Tax Revenues - Orange County Cities
Source: CaliforniaCityFinance.com, California Local Government Finance Almanac
City
County
2004 -05
% Change
2005 -06
% Change
2006 -07
% Change
2007 -08
% Change
2008 -09
% Change
2009 -10
% Change
2010 -11
Aliso Viejo -
Orange
_
- 444,260
25.89%
559,261
11.35%
622,710
Anaheim
Orange
67,140,947
12.42%
75,481,992
11.17°/
83,913,535
3.90 %
87,183,475
- 8.18 ° /
80,054,720
-3.64%
77,138,461
7.09%
82,604,995
Brea
Orange
1182734,
9.86%
1,299;306,-
-3.70%
1,251,177
5.01 %.
1,313,822
- 7.65%
1,213362
_-3.06%
1,176279
4.33%
1227,168
Buena Park
Orange
4,338,211
17.36%
5,091,295
-2.24%
4,977,154
-4.48%
4,754,166
- 16.72%
3,959,386
-6.61%
3,697,547
3.21%
3,816,260
Costa.Mesa 'Orange
4641350..-
17.75%
5465,320
9.04%
5;959,556
_ - 2.83%
5,791;004
18.51%
4;719158
9.54%
4,268,984
25.20%
5,344;968
Cypress
10range
1,499,604
15.67%
1,734.6i3l
11.59%
1,935,704
5.47% 1
2,041,670
- 18.22 %
1,669,648
-9.30%
1,514,374
16.22%
1 1,760,047
Dans-Point
Orange
- 7,7(3,3;40i
; 22 79 %:
9,532,913
14 22%
1U 889621
i3 7,7-/.,,,
�.. 11,298,548
„ -2362%
83630 213
7 221019
, 15!47%,
8,338,108
Fountain Valley
Orange
752,468
8.68%
817,795
7.99 %
883,130
- 3.65%
850,886
- 13.31%
737,630
- 16.44%
616,375
18.84 %
732,514
Fullerton - °.
Orange ' -
1,739,144
'19.38 %
' 2,076,189
2.139/
2;120 487
: -&7k.
` _- i,935.044
15 28%
1,639;360
' 44;1'6
1 571;106
11.67%
.],754 394
Garden Grove
Orange
9,820,457
16.19%
11,410,774
6.74%
12,179,453
4.05%
12,672,985
- 13.38%
10,977,663
- 10.68%
9,805,229
13.55%
11,133,777
Huntington Beach
Orange
465,626
8,84%
5,948,888
10.50%
6,573 507
1.75%
-- 6,688;428
-19.02%
'5;416,580
7.44%
5,8'19 837
11.18%
?6;470;486
Irvine
Orange
7,295,074
19.37%
8,708,071
7.90%
9,395,940
-3.06%
9,108,010
- 14.88%
7,752,634
-6.25%
7,267,998
14.11%
8,293,642
La Habra.
Orange -
-
-
_
NA',
-.NA
-
NA
La Palma
Orange
212,624
15.22%
244,976
14.05%
279,406
4.27%
291,340
- 18.03%
238,815
- 16.99%
198,230
9.16%
216,387
Laguna Beach
Orange
7;251,883
8.95 % -
7;900,582.
9.63%
8,661,018
093%
8,741,412
- 10,12%
7,856,964
-1397%
6,759,353
4.64%
7,673,251'
Laguna Hills
Orange
980,585
17.93%
1,156,409
6.19%
1,227,989
-0.68%
1,219,609
- 24.91 %
915,807
- 17.83%
752,478
15.55%
869,505
Laguna Niguel
Orange
41,971
13.52%
47,646
- 5.15%-
45,190
-6.70%
42,964
- 30.43%
29,332
-16.50,-/.
24,492
20.35%
29;476
Laguna Woods
Orange
383,678
16.07%
445,337
-0.33%
443,860
3.10%
457,607
- 23.89 %
348,280
- 2.13 %
340,856
2.88%
350,660
Lake Forest.
Orange
1,789,195
-. 2122 %
2168;862
22:52./°
2;657295
589%
2;813,764
- 2151.%
2,208,659
- -1219%
1,939;344
25.79%
2,439,443
Los Alamitos
Orange
72,160
1.34%
73,130
26.79%
92,720
8.74%
100,826
- 22.72%
77,919
- 10.74%
69,553
15.14%
80,080
Mission Viejo.
Orange
404,2161
32,76%
536,653
8.33°/
581,347
1.35%
589,199
-19.28%
475,577
_ 9.36 %
520,095
14.27%
594,299
Newport Beach
Orange
9,215,862
6.69 %
9,832,729
22.64%
12,059,008
2.84%
12,401,453
-9.92%
11,170,956
0.74%
11,253,381
15.69%
1 13,018,486
orange
- 2,790,198'
1613%
3,240,324
0.08%
3;242957
- 0.40%
3,229875
-14459/.
2;763221
1420/.
- 2,723,911
16.34/
3168,933
Placentia
Orange
603,129
17.16%
706,626
6.99%
755,999
0.80%
762,038
- 30.71%
527,980
6.49%
562,247
15.07%
646,967
Rancho: Santa MargariU
Orange
San Clemente
Orange
1,161,392
8.88%
1,264,514
7.71%
1,362,015
7.62%
1,465,852
- 10.66%
1,309,644
4.76%
1,371,937
6.48%
1,460,880
San Juan Capistrano
Orange
159,166
57523°/
250;264
3,58%
259,227
-5.17%
245,825
- 37.00%
154;882
469%
162,144
- _22.62%
125,460
Santa Ana
Orange
5,469,566
31.41%
7,187,340
3.55 %
7,442,363
3.65 %
7,713,778
- 20.29%
6,148,803
- 8.11%
5,650,400
5.66%
5,970,305
Seal: Beach
Orange
623,8361
7.28%
669,229
33:70%
894,784
19.13%
1;065;996
12.42%
1,198,376
7.48°/
1,108,785
10.16%.
1,221,491
Stanton
Orange
310,703
5.43%
327,589
9.11%
357,443
0.31 %
358,535
- 11.64%
316,794
- 8.50%
289,855
12.58%
326,316
Tustin.
Orange
10.95%
155,200
3.80%
161,105
1.69%
163,831
- 5.77%
154,379
_ -845%
144.,335
1,12%
142,915
Villa Park
Orange
Westminster
Orange
483807`
11.17%
537,867
6.29%
571,686
- 0.59%
568,297
- 7.96%
523,063
- 13.65%
451,640
_ 9.89%
496,321
Yorba Linda
Orange
354,462
9.23%
387,190
5.30%
407,705
0.16%
408,370
- 18.79%
331,638
- 17.41%
273,899
15.94%
317,563
TOTAL OC
144,087,331
11%
4.3
164,699;623
10 -25%
181.,580,781
2.59%
1 186,277,809
- 11.98%
163,965,703
-5.32%,
155,250;504
9.92%
170,647,807
AVERAGE
1
4,802,911
1 5,489,987
6,052,693
1 6,209,2601
5,289,216
1 5,008,081
5,504,768
SOURCE: Coleman Advisory Services
computations using State Controller reports
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