HomeMy WebLinkAbout01 - Macys Sign Modification_PA2013-207COMMUNITY DEVELOPMENT DEPARTMENT
PLANNING DIVISION
100 Civic Center Drive, P.O. Box 1768, Newport Beach, CA 92658 -8915
(949) 644 -3200 Fax: (949) 644 -3229
www.newportbeachca.gov
CITY OF NEWPORT BEACH
ZONING ADMINISTRATOR STAFF REPORT
December 23, 2013
Agenda Item No. 1
SUBJECT: Macy's Sign Modification - (PA2013 -207)
101 Newport Center Drive
Modification Permit No. MD2013 -020
APPLICANT: Irvine Company
PLANNER: Makana Nova, Assistant Planner
(949) 644 -3249, mnova @newportbeachca.gov
ZONING DISTRICT /GENERAL PLAN
• Zone: PC -56 (North Newport Center)
• General Plan: CR (Regional Commercial)
PROJECT SUMMARY
A modification permit to add two major tenant signs to existing wall signage for a total of
four wall signs for Macy's within Fashion Island, where the North Newport Center Planned
Community Development Plan allows one sign per building elevation in areas that are
visible from the public right -of -way. Two wall signs will be located on the south building
elevation and two will be located on the east building elevation. The wall sign on the south
elevation will provide an overall sign height of 6 feet 9 3/4 inches and the wall sign on the
east elevation will provide an overall sign height of 6 feet 3/4 inches. Each wall sign will
comply with the maximum 10 -foot height limitation established by the North Newport
Center Planned Community for major tenant signs.
RECOMMENDATION
1) Conduct a public hearing; and
2) Adopt Draft Zoning Administrator Resolution No. _ approving Modification Permit
No. MD2013 -020 (Attachment No. ZA 1).
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Macy's Sign Modification
Zoning Administrator December 23, 2013
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DISCUSSION
• The Zoning Administrator held a public hearing on December 12, 2013, and
continued the project to December 23, 2013 to allow additional time for the
applicant to consider design and size alternatives for the requested signage on
the east elevation.
• The applicant has revised the proposed wall sign for the east fagade of the
building in the following ways:
• The proposed signs now consist of halo lit channel letters mounted to a
backing to provide a cleaner appearance. The existing building surface
material is an uneven redwood material placed horizontally and a
background mounting would provide an even surface for the proposed
signage.
• The overall sign height on the east elevation has been reduced from 6 feet
9 3/4 inches to 6 feet 3/4 inches. The letter /logo height has been reduced
from 4 feet 2 3/4 inches to a 3 foot 5 3/8 -inch maximum letter /logo height.
The background mounting area has been reduced from 8 feet 10 inches to
7 feet 6 inches in height.
• As a result of the reduced sign size, the sign background has been
reduced to 7 -foot 6- inches in height by 24 feet 8 inches in width.
• With the reduction in sign height, the top of the proposed wall sign on the
east elevation has been lowered to a height that is 1 -foot 4- inches above
the main entrance doors to the building, further limiting visibility from
Newport Center Drive.
• The applicant has provided updated project plans to accurately reflect the
proposed sign materials and sizes.
• A photo example is provided of an existing wall sign mounted on the west fagade
of the building that is similar to the materials and type of the requested signage
above the south and east entryways (Attachment No. ZA 4).
ENVIRONMENTAL REVIEW
The project is categorically exempt under Section 15311, of the State CEQA (California
Environmental Quality Act) Guidelines - Class 11 (Accessory Structures).
PUBLIC NOTICE
This item was continued to a date certain in the Zoning Administrator minutes from
December 12, 2013. Notice for the December 12, 2013, hearing was published in the
Daily Pilot, mailed to property owners within 300 feet of the property, and posted at the
site a minimum of 10 days in advance of this hearing consistent with the Municipal
Code. Additionally, the item appeared on the agenda for this meeting, which was posted
at City Hall and on the City website.
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Macy's Sign Modification
Zoning Administrator December 23, 2013
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APPEAL PERIOD:
An appeal may be filed with the Director of Community Development within 14 days
following the date of action. For additional information on filing an appeal, contact the
Planning Division at (949) 644 -3200.
Prepared by:
Malfana t) ova
Assistant Planner
GRlmkn
Attachments
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ZA 1 Revised Draft Resolution
ZA 2 Draft Zoning Administrator Minutes from 12 -12 -2013
ZA 3 Supplemental Project Description
ZA 4 West Fagade Photo Example
ZA 5 Revised Project Plans
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Attachment No. ZA 1
Revised Draft Resolution
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0
RESOLUTION NO. ZA2013 -0 ##
A RESOLUTION OF THE ZONING ADMINISTRATOR OF THE
CITY OF NEWPORT BEACH APPROVING MODIFICATION
PERMIT NO. MD2013 -020 FOR TWO ADDITIONAL WALL SIGNS
LOCATED AT 101 NEWPORT CENTER DRIVE (PA2013 -207)
THE ZONING ADMINISTRATOR OF THE CITY OF NEWPORT BEACH HEREBY FINDS AS
FOLLOWS:
SECTION 1. STATEMENT OF FACTS.
1. An application was filed by Shawna Schaffner of CAA Planning, Inc., representing the
property owner, The Irvine Company, with respect to property located at 101 Newport
Center Drive, and legally described as Lot Q, Tract 6015 in the City of Newport Beach,
County of Orange, California being a subdivision of portions of Blocks 55 and 93 of
Irvine's subdivision per map thereof recorded in Book 1, Page 88 of Miscellaneous
Record Maps, Records of Orange County, California, requesting approval of a
modification permit.
2. The applicant proposes a modification permit to add two major tenant signs to existing
wall signage for a total of four wall signs for Macy's within Fashion Island, where the
North Newport Center Planned Community Development Plan allows one sign per
building elevation in areas that are visible from the public right -of -way. Two wall signs will
be located on the south building elevation and two will be located on the east building
elevation. The wall sign on the south elevation will provide an overall sign height of 6 feet
9 3/4 inches (172 square feet in area) and the wall sign on the east elevation will provide
an overall sign height of 6 feet 3/4 inches (126 square feet in area). Each wall sign will
comply with the maximum 10 -foot height limitation established by the North Newport
Center Planned Community for major tenant signs.
3. The subject property is located within the Fashion Island Sub -Area of the PC -56 (North
Newport Center) Zoning District and the General Plan Land Use Element category is CR
(Regional Commercial).
4. The subject property is not located within the coastal zone.
5. A public hearing was held on December 12, 2013, in the Corona del Mar Conference
Room (Bay E -1st Floor) at 100 Civic Center Drive, Newport Beach. A notice of time,
place, and purpose of the meeting was given in accordance with the Newport Beach
Municipal Code. Evidence, both written and oral, was presented to, and considered by,
the Zoning Administrator at this meeting. The item was continued to the December 23,
2013, Zoning Administrator hearing.
6. A public hearing was held on December 23, 2013, in the Corona del Mar Conference
Room (Bay E -1st Floor) at 100 Civic Center Drive, Newport Beach. Evidence, both
written and oral, was presented to, and considered by, the Zoning Administrator at this
meeting.
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Zoning Administrator Resolution No. ZA2013 -0 ##
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SECTION 2. CALIFORNIA ENVIRONMENTAL QUALITY ACT DETERMINATION.
1. The project has been reviewed and qualifies for a Class 11 (Accessory Structures)
categorical exemption pursuant to Title 14 of the California Code of Regulations
(Section 15311, Article 19 of Chapter 3, Guidelines for Implementation of the California
Environmental Quality Act).
2. The proposed signs are incidental and accessory to the principal commercial use of
the property and do not intensify or alter the use.
SECTION 3. REQUIRED FINDINGS.
In accordance with Section 20.52.050.E (Required Findings, Modification Permits) of the
Newport Beach Municipal Code, the following findings and facts in support of such findings
are set forth:
Finding:
A. The requested modification will be compatible with existing development in the
neighborhood.
Facts in Support of Finding:
A -1. The subject property is located within the Fashion Island Sub -Area of the PC -56 (North
Newport Center Planned Community) Zoning District and is developed with a 3 -story
department store, Macy's, that encompasses 1.76 acres of land and has two building
frontages facing Newport Center Drive.
A -2. The requested modification will allow the applicant to replace permanent wall signs at
two sign locations. Only signs visible from the right -of -way are regulated in Fashion
Island. Two wall signs are located above the entry to Macy's along the south and east
building frontages. The existing 1 -foot 6 -inch wall signs above the entry are currently
not regulated under the North Newport Center Planned Community because they are
not visible from the adjacent right -of -way. The increased size and height of the
signage at these locations will provide for added visibility in compliance with the
letter /logo height limitations identified in the North Newport Center Planned
Community.
A -3. The location of the existing wall signage at the store entry locations is consistent with
signage in this Zoning District and in the general vicinity. Fashion Island is the only
regional shopping center in Newport Beach and the proposed signage will be
appropriate in scale to the larger building facades within this center.
A -4. The two additional major tenant signs are intended to call attention to the building
entrances for pedestrians.
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Finding:
B. The granting of the modification is necessary due to the unique physical
characteristic(s) of the property and /or structure, and /or characteristics of the use.
Facts in Support of Finding:
B -1. The building entrances are recessed and located behind pillars. The existing signage
is smaller and not as readily visible to pedestrians. The larger scale signage will assist
in wayfinding and call attention to the entrances.
B -2. The parking lot that is adjacent to the building frontages is expansive, and the wall
signs help to identify the store entrance to guests who have parked in this lot or are
approaching along Newport Center Drive.
B -3. Due to the location of and the height of the existing wall signs, an increase in letter
height and sign area is appropriate to provide adequate site identification and visibility.
Finding:
C. The granting of the modification is necessary due to practical difficulties associated
with the property and that the strict application of the Zoning Code results in physical
hardships that are inconsistent with the purpose and intent of the Zoning Code
Facts in Support of Finding:
C1. A strict application of the sign standards established by the North Newport Center
Planned Community would limit each building frontage to one wall sign. This would
result in a less than optimal identification as a result of the physical scale of the
existing buildings.
C2. The general purpose and intent of the North Newport Center Planned Community as it
pertains to signs is to provide each sign user with an opportunity for adequate
identification while guarding against the excessive and confusing proliferation of signs.
C3. The sign copy location for the proposed wall signs has been designed to accent the
wall. The entries are recessed and signs must be sized to provide adequate visibility
from parking areas and walkways. Enlarging the letter size above the entries is
consistent with the intent and purpose of the regional shopping center in providing
accessibility and visibility to surrounding owners, occupants, and the general public.
C4. Signage on -site is limited to the approved signs. The approved signs will therefore
prevent a proliferation of signage on -site.
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Zoning Administrator Resolution No. ZA2013 -0 ##
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Finding:
D. There are no alternatives to the modification permit that could provide similar benefits
to the applicant with less potential detriment to surrounding owners and occupants, the
neighborhood, or to the general public.
Facts in Support of Finding:
D -1 The alternative would be to maintain the existing sign configuration. The proposed
signs will provide positive benefit to pedestrians to more easily identify the building
entrances.
D -2 Section 20.52.050 (Modification Permits) of the Zoning Code specifies that a
modification permit may be granted to increase the allowed height, number, and area
of signs. The size of the building warrants the increased size of the existing signs and
will not detract from the building's exterior.
D -3 All signs will be channel letters attached to existing walls and will be "halo" or back -lit,
thereby eliminating any direct - illumination from the sign.
D -4 The increased size of the wall signs will provide better visual direction for the public
from the surrounding public roadways and from a greater distance without detracting
from the development's overall aesthetic.
Finding
E. The granting of the modification would not be detrimental to public health, safety, or
welfare to the occupants of the property, nearby properties, the neighborhood, or the
City, or result in a change in density or intensity that would be inconsistent with the
provisions of this Zoning Code
E -1 Approval of the application to increase the size of wall signs does not change the
density or intensity of use. The signs will provide for adequate wayfinding for
customers and visitors to Fashion Island. Due to the size of the development and the
street presence of the existing building, the presence of four wall signs, two per
frontage, with new signage up to 6 feet 10 inches in height along the south elevation
and 6 feet 3/4 inches in height along the east elevation will not adversely affect or be
detrimental to persons, property, or improvements in the neighborhood.
E -2 There are no residential properties adjoining the subject property.
E -3 The granting of the modification to provide relief is consistent with past approvals for
size and placement of signs at similar locations that have demonstrated no detriment
to the public health, safety, or welfare of occupants of the property, nearby properties,
the neighborhood, or the City.
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Zoning Administrator Resolution No. ZA2013 -0 ##
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SECTION 4. DECISION.
NOW, THEREFORE, BE IT RESOLVED:
1. The Zoning Administrator of the City of Newport Beach hereby approves Modification
Permit No. MD2013 -020, subject to the conditions set forth in Exhibit A, which is attached
hereto and incorporated by reference.
2. This action shall become final and effective 14 days after the adoption of this
Resolution unless within such time an appeal is filed with the Community Development
Director in accordance with the provisions of Title 20 Planning and Zoning, of the
Newport Beach Municipal Code.
PASSED, APPROVED AND ADOPTED THIS 23rd DAY OF DECEMBER, 2013.
Brenda Wisneski, AICP, Zoning Administrator
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EXHIBIT "A"
CONDITIONS OF APPROVAL
PLANNING
The development shall be in substantial conformance with the approved site plan, floor
plans and building elevations stamped and dated with the date of this approval. (Except
as modified by applicable conditions of approval.)
2. Modification No. MD2013 -020 (PA2013 -207) shall expire unless exercised within 24
months from the date of approval as specified in Section 20.54.060 (Time Limits and
Extensions) of the Newport Beach Municipal Code, unless an extension is otherwise
granted.
3. The project is subject to all applicable City ordinances, policies, and standards, unless
specifically waived or modified by the conditions of approval.
4. The applicant shall comply with all federal, state, and local laws. Material violation of
any of those laws in connection with the use may be cause for revocation of this Use
Permit.
5. The overall letter /logo height of the new wall sign on the south elevation shall be limited
to 6 feet 10 inches in height and 172 square feet in area. The background shall be
painted in a color to match the exterior building color.
6. The overall letter /logo height of the new wall sign on the east elevation shall be limited to
6 feet 3/4 inches in height and 126 square feet in area. The background shall be painted
in a color to match the exterior building color.
7. This Modification Permit may be modified or revoked by the Zoning Administrator if
determined that the proposed uses or conditions under which it is being operated or
maintained is detrimental to the public health, welfare or is materially injurious to
property or improvements in the vicinity or if the property is operated or maintained so
as to constitute a public nuisance.
8. Any expansion in area, or other modification to the approved plans, shall require an
amendment to this Modification Permit or the processing of a new modification permit.
9. A copy of the Resolution, including conditions of approval (Exhibit "A ") shall be
incorporated into the Building Division and field sets of plans prior to issuance of the
building permits.
10. Prior to issuance of building permits, the applicant shall submit to the Planning Division
an additional copy of the approved architectural plans for inclusion in the Modification
Permit file. The plans shall be identical to those approved by all City departments for
building permit issuance. The approved copy shall include architectural sheets only
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Zoning Administrator Resolution No. ZA2013 -0 ##
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and shall be reduced in size to 11 inches by 17 inches. The plans shall accurately
depict the elements approved by this Modification Permit and shall highlight the
approved elements such that they are readily discernible from other elements of the
plans.
11. Should the property be sold or otherwise come under different ownership, any future
owners or assignees shall be notified of the conditions of this approval by either the
current business owner, property owner or the leasing agent.
12. This approval shall expire and become void unless exercised within 24 months from the
actual date of review authority approval, except where an extension of time is approved
in compliance with the provisions of Title 20 Planning and Zoning of the Newport Beach
Municipal Code.
13. To the fullest extent permitted by law, applicant shall indemnify, defend, and hold
harmless City, its City Council, its boards and commissions, officials, officers, employees,
and agents from and against any and all claims, demands, obligations, damages,
actions, causes of action, suits, losses, judgments, fines, penalties, liabilities, costs and
expenses (including without limitation, attorney's fees, disbursements and court costs) of
every kind and nature whatsoever which may arise from or in any manner relate (directly
or indirectly) to City's approval of the Macy's Sign Modification including, but not limited
to, the Modification Permit No. MD2013 -020 (PA2013 -207). This indemnification shall
include, but not be limited to, damages awarded against the City, if any, costs of suit,
attorneys' fees, and other expenses incurred in connection with such claim, action,
causes of action, suit or proceeding whether incurred by applicant, City, and /or the
parties initiating or bringing such proceeding. The applicant shall indemnify the City for
all of City's costs, attorneys' fees, and damages which City incurs in enforcing the
indemnification provisions set forth in this condition. The applicant shall pay to the City
upon demand any amount owed to the City pursuant to the indemnification requirements
prescribed in this condition.
Building Division Conditions
14. The applicant is required to obtain all applicable permits from the City's Building Division
and Fire Department. The construction plans must comply with the most recent, City -
adopted version of the California Building Code. The construction plans must meet all
applicable State Disabilities Access requirements.
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Attachment No. ZA 2
Draft Zoning Administrator Minutes from
12 -12 -2013
1.5
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NEWPORT BEACH ZONING ADMINISTRATOR MINUTES 12/12/2013
NEWPORT BEACH ZONING ADMINISTRATOR MINUTES
100 Civic Center Drive, Newport Beach
Corona del Mar Conference Room (Bay E -1st Floor)
Thursday, December 12, 2013
REGULAR HEARING
3:30 p.m.
A. CALL TO ORDER — The meeting was called to order at 3:30 p.m.
Staff Present: Brenda Wisneski, Zoning Administrator
Makana Nova, Assistant Planner
Fern Nueno, Associate Planner
Rosalinh Ung, Associate Planner
Jason Van Patten, Planning Technician
B. MINUTES of November 27, 2013
Action: Approved
C. PUBLIC HEARING ITEMS
ITEM NO. 1 Bowl of Heaven Minor Use Permit No. UP2013 -025 (PA2013 -218)
1280 Bison Avenue, Suite B -11 Council District 4
Jason Van Patten, Planning Technician, provided a brief project description stating that the application was
for a Minor Use Permit to allow a new take -out service limited, eating and drinking establishment in the
Newport North Shopping Center. He stated that the proposed hours of operation were from 8 a.m. to 8 p.m.,
Monday through Saturday, and that no alcohol service or late hours were proposed. He indicated that parking
would be provided in the shopping center parking lot. Mr. Van Patten also commented that conditions of
approval included allowing for a maximum of six seats and hours of operation that extended until 11 p.m.
daily in order to provide the establishment with future flexibility.
Applicant Robert Walsh, on behalf of Bowl of Heaven, stated that he had reviewed the draft resolution and
the required conditions.
The Zoning Administrator opened the public hearing.
One member of the public, Jim Mosher, spoke and asked about the provision of restrooms for patrons given
that seating may be provided.
Mr. Walsh indicated that the establishment did not intend on providing seating and that the project would
comply with all Building Code requirements.
There were no other public comments.
The Zoning Administrator expressed agreement with the findings that had been made and acted to approve
Minor Use Permit No. UP2013 -025.
Action: Approved
Page 1 of 4
17
NEWPORT BEACH ZONING ADMINISTRATOR MINUTES 12/12/2013
ITEM NO.2 Macy's Sign Modification Permit No. MD2013 -020 (PA2013 -207)
101 Newport Center Drive Council District 5
Makana Nova, Assistant Planner, provided a brief project description stating that the application was for a
modification permit to allow two additional wall signs above the entryways on the south and east elevations of
Macy's in Fashion Island Shopping Center. There are currently two additional smaller signs located above the
entries at each of these facades. She stated that the building currently has two wall signs regulated under the
North Newport Center Planned Community Text (PC) because only signs that are visible from the public
right -of -way, Irvine Center Drive, are regulated under the development standards. She indicated that the
applicant has provided an additional narrative justification and photographic exhibits to support the location of
the proposed wall signs on the east elevation. Several of the photos demonstrate that the existing parking
area landscaping blocks views of the existing signage from Newport Center Drive.
The Zoning Administrator indicated that after reviewing the staff report, she was not convinced that the
signage was necessary on the east elevation because the existing signage on the north and east elevations
is already adequately visible from the building entrance and along Newport Center Drive for approaching
motorists. She indicated that the additional signage above the entrance could be excessive.
Applicant Tom Mathews, representing the Irvine Company, explained that the exhibits provided demonstrate
that the existing signage is not visible from several locations along Newport Center Drive. The fagade is inset
at the entrance area from the location of the existing primary wall sign at the right side of the east elevation.
Thus, the requested sign would provide wayfinding for pedestrians approaching the store entrance.
The Zoning Administrator asked the applicant to clarify the sign type and whether the proposed signage is an
internally illuminated can sign or channel letters mounted to a backing.
Mr. Mathews indicated that the intent was to illuminate the background.
The Zoning Administrator indicated that a box around the signage would be less desirable and that further
consideration of the signage materials would be appropriate.
Mr. Mathews requested that the item be continued to allow time to revise the requested signage based on the
Zoning Administrator's comments and to provide additional clarification as to the requested sign type.
Ms. Nova clarified that the letter height was increasing from 1 -foot 6- inches to 4 -foot 3- inches for the signage
above the entries.
The Zoning Administrator then opened the public hearing
One member of the public, Jim Mosher, spoke and asked for clarification in the resolution regarding the
proposed sign height versus the overall letter height identified in the findings for approval. He also testified
that the existing smaller sized signage above the south entry is already readable from Newport Center Drive
and that the larger existing sign is simply blocked by trees. Thus, the increase in size to the smaller sign
would not help much. Finally, the PC Text allows one sign by right and the relocation of the big sign over the
entrance would be a feasible alternative to the requested modification.
There were no other public comments.
The Zoning Administrator continued to express concern with the location and size of the requested wall sign
along the east elevation.
The Zoning Administrator continued Modification Permit No. MD2013 -020 (PA2013 -207) to the Zoning
Administrator Hearing on December 23, 2013 to allow the applicant to clarify the different design options and
sign size.
Action: Continued to 12 -23 -13
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NEWPORT BEACH ZONING ADMINISTRATOR MINUTES 12/12/2013
ITEM NO. 3 Block 500 Newport Center Drive Sign Modification No. MD2013 -022 (PA2013-
222)
500, 520, and 550 Newport Center Drive, Block 500 Newport Center Drive
Council District 5
Rosalinh Ung, Associate Planner, provided a brief project description stating that the Modification Permit
application requests one new monument sign (Sign Type A) within the Block 500 Planned Community (PC
46); repositioning of two allowed, but not constructed, monument signs within the Block 500 Sub -Area of
the North Newport Center Planned Community (PC 56); and one additional landscape wall sign (Sign Type
D) to be located within PC 56.
Ms. Ung stated that the proposed additional signs are appropriate, consistent with the sign criteria stated
in PC 46 and PC 56, compatible with the surrounding development, and therefore is recommending
approval of the application. Findings supporting approval are provided in the draft resolution.
Applicant Tom Mathews of CAA Planning, on behalf of the Irvine Company, stated that he had reviewed the
draft resolution and the required conditions.
The Zoning Administrator opened the public hearing.
One member of the public, Jim Mosher, commented on the size of the proposed monument signs and
whether they are compatible with the other existing signs within the North Newport Center. He also
commented on the locations of these signs and whether or not they would be in compliance with the sight
distance requirement even though there is a condition of approval for such.
There were no other public comments.
The Zoning Administrator stated that there are new developments within the North Newport Center area and
the size of the proposed monument signs is appropriate and consistent with the existing signs in the area.
The Planning Community development standards allowed a maximum size and height of this sign type and
the proposed monument signs are smaller than what are allowed. The Zoning Administrator expressed
agreement with the findings that had been made and acted to approve Modification Permit No. MD2013-
022.
Action: Approved
ITEM NO. 4 Harbor View Shopping Center Comprehensive Sign Program No. CS2013-
013 and Modification Permit No. MD2013 -018 (PA2013 -201)
1610 -1666 San Miguel Drive and 2500 San Joaquin Hills Road CD 7
Fern Nueno, Associate Planner, provided a brief project description stating that the request was for wall,
monument, vehicle- oriented directional, and exempt signs. Ms. Nueno described the project setting, including
the location of the buildings, drive aisles, and parking areas. She further described the request for the
Modification Permit, the project description, and sign matrix. She stated that staff believed the proposed
project would result in improved vehicle and pedestrian circulation and the signs would be compatible with
the neighborhood; and therefore, Ms. Nueno recommended approval of the application based on the facts in
support of the required findings within the draft resolution. In response to a question by Zoning Administrator
Wisneski, Ms. Nueno noted that the approval would allow flexibility for the proposed shopping center
identification monument sign locations at one of two drive aisles on both San Joaquin Hills Road and San
Miguel Drive, with a maximum of three signs.
Applicant Tom Mathews of CAA Planning, on behalf of the Irvine Company, commented on the flexibility of
the sign program that would allow for changes to the project consistent with sight distance and setback
requirements.
Page 3 of 4
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NEWPORT BEACH ZONING ADMINISTRATOR MINUTES 12/12/2013
Ms. Nueno stated that the gas station tenant is considering a remodel and commented on how the proposed
project would affect it. Mr. Mathews stated that they would follow -up with the gas station tenant on the
proposed signs.
The Zoning Administrator opened the public hearing.
A member of the public, Mr. Jim Mosher, commented that he was pleased with the more human scale for
the proposed sign size compared to other monument signs. He asked if the proposed sign program would
replace an existing program. Mr. Mosher mentioned the sign copy included "Irvine" mistakenly instead of
"Newport Beach:"
Ms. Nueno noted that this sign program is the first for the shopping center and is not replacing an existing
program.
There were no other public comments and the public hearing was closed.
Action: Approved
D. PUBLIC COMMENTS ON NON - AGENDA ITEMS
A member of the public, Mr. Jim Mosher, inquired about audio recordings missing from the City website;
most specifically Zoning Administrator recordings. The Zoning Administrator referred Mr. Mosher to the
City Clerk's office.
�_[111P111[7951gal
The hearing was adjourned at 4:00 p.m.
The agenda for the Zoning Administrator Hearing was posted on December 6, 2013, at 3:34 p.m. in
the Chambers binder and on the digital display board located inside the vestibule of the Council
Chambers at 100 Civic Center Drive and on the City's website on December 6, 2013, at 3:20 p.m.
Brenda Wisneski, AICP, Zoning Administrator
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/.A _I � - IT i - ,A ki re V, I
West Fagade Photo Example
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�macys
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Macy's Sign Modification
Zoning Administrator December 23, 2013
Page 6
Attachment No. ZA 3
Supplemental Project Description
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Nova, Makana
From:
Paul Shaver [pshaver @caaplanning.com]
Sent:
Monday, December 16, 2013 12:50 PM
To:
Nova, Makana
Cc:
Shawna Schaffner
Subject:
Macy's
Attachments:
Revised Macy's Sign - East Location.pdf
Follow Up Flag:
Follow up
Flag Status:
Flagged
Makana,
Attached is the revised sign detail for the Macy's sign proposed for the East Elevation. Please
note the following changes to the proposed sign
• The letter height has been reduced 8" from the previous height of 4' -0" to the now
proposed 3'4 ".
• The sign height has been reduced 16" from the previous height of 8' -10" to the now
proposed 7'6 ".
• The sign width has been reduced 4' -6" from the previous width of 29' -2" to the now
proposed 24'8 ".
• The possibility of affixing the letters directly to the building surface was investigated but
it was determined that mounting the letters on a backing provides a cleaner
appearance. This is due to the fact that the existing building surface material is redwood
placed horizontally and would provide an uneven surface.
• Finally, as a result of the reduction in the height of the sign, the sign will be would be
mounted 1'4" lower on the building than previously proposed, which would further limit
visibility from Newport Center Drive.
Regards,
Paul
1
25
Nova, Makana
From: Shawna Schaffner [sschaffner @caaplanning.com]
Sent: Tuesday, December 17, 2013 11:42 AM
To: Nova, Makana; Paul Shaver
Subject: RE: Macy's
Hi Makana -
The sign is lower because it is not as large. The sign placement remains 6' over the door — from the bottom of the sign —
which means the top of the sign is 1'4" lower than the previous proposal.
The box is NOT illuminated. The letters will be halo lit consistent with the signs already in place.
Thanks!
Shawna
From: Nova, Makana [ mailto :MNova(&newportbeachca.aov]
Sent: Tuesday, December 17, 2013 11:39 AM
To: Paul Shaver
Cc: Shawna Schaffner
Subject: RE: Macy's
Hi Paul,
Thanks for sending this over. I have a couple of questions. You had mentioned in your description from yesterday that
the sign location had been lowered on the facade. I did not see this reflected on the elevations. Also, have you had an
opportunity to clarify whether the proposed signage is an internally illuminated box or channel letters?
Mec,lGA43^ Al'ov's [ ASSISTANT PLANNER, AICP
Planning Division I City of Newport Beach
100 Civic Center Drive I Newport Beach, CA 92660
P. 949.644.3249 1 F. 949.644.3203
m nova Ca n ewnortbe a ch ca oov
www. new oortbe a chca, go
From: Paul Shaver [ma ilto:pshaver0caa Plan nino com]
Sent: Tuesday, December 17, 2013 10:44 AM
To: Nova, Makana
Cc: Shawna Schaffner
Subject: Macy's
Makana,
Per our conversation yesterday, please find attached the complete plan set for the signs at the East and South elevations
including revised photo simulations for both elevations.
Best,
Paul
M
Macy's Sign Modification
Zoning Administrator December 23, 2013
Page 8
Attachment No. ZA 5
Project Plans
TmpIt:10 -15 -13
27
M
SIGN DRAWINGS FOR
*macys
FASHION ISLAND
NEWPORT BEACH, CA
SITE LOCATION
BBITE H NEON
c01p01aI100
5514 SATSUMA AVENUE
NORTH HOLLYWOOD, CA 91601
PHONE 818.763.4798
FAX 818.763.5758
N
W E
S
SCOPE OF WORK:
SOUTH ELEVATION:
BLN:
PROVIDE NEW 4' -0" HALO -LIT LETTERS
REMOVE EXISTING 1' -6" NON - ILLUM. LETTERS
G.C.:
PROVIDE NEW EIFS BACKGROUND.
PROVIDE ONE 120 V. /20 AMP CIRCUIT AT ACCESSIBLE REMOTE LOCATION BEHIND EIFS.
REPAIR HOLES LEFT FROM OLD SIGN
EAST ELEVATION:
BLN:
PROVIDE NEW 3' -4" HALO -LIT LETTERS
REMOVE EXISTING 1' -6" NON - ILLUM. LETTERS
G.C.:
PROVIDE NEW EIFS BACKGROUND.
PROVIDE ONE 120 V. /20 AMP CIRCUIT AT ACCESSIBLE REMOTE LOCATION BEHIND EIFS.
REPAIR HOLES LEFT FROM OLD SIGN
m \ /*
JOB NAME: ^ 1 I I 'ac Y S
ADDRESS: FASHION ISLAND
NEWPORT BEACH, CA
DATE: 4 -15 -13
DRAWN BY: AK
REVISED: 12 -16 -13
DRAWING #:1 OF 6
APPROVED BY:
29
a
,• w f
s
_✓
1 s �
e,
.,y r
SOUTH ELEVATION
NEW 4' -0" LETTERS
AT ENTRY
(SEE PG. 3)
EXISTING 6' -0" SET OF
LETTERS TO REMAIN
BRIT[ dF, NEON
c01p01aI100
co
Ric
T�O'v
1y �i
5514 SATSUMA AVENUE
NORTH HOLLYWOOD, CA 91601
PHONE 818.763.4798
FAX 818.763.5758
m \ ,,r
JOB NAME: ^ 1 I I 'ac Y J DATE: 4 -15 -13 DRAWING #:2 OF 6
ADDRESS: FASHION ISLAND DRAWN BY: AK APPROVED BY:
NEWPORT BEACH, CA REVISED: 12 -16 -13
3o
EXISTING NEW EIFS BACKGROUND - PAINTED TO MATCH
EXISTING WOOD WALL
REMOVE EXISTING 1' -6" NON- ILLUM. LETTERS
BR I T E � H h
NEON
NORTH TOLLYWOOD, CA 91601
c 01 p o I a
110 0
FAX PHONE 818.763 575898
\ /*
JOB NAME: ^ 1 I I m 'ac Y J
ADDRESS: FASHION ISLAND
NEWPORT BEACH, CA
DATE: 4 -15 -13
DRAWN BY: AK
REVISED: 12 -16 -13
DRAWING #:3 OF
APPROVED BY:
s2
I
y
b
r
�_ II
EXISTING
BRIT[ HH 11 NEON
c01p01aI100
5514 SATSUMA AVENUE
NORTH HOLLYWOOD, CA 91601
PHONE 818.763.4798
FAX 818.763.5758
e ..F .
krlI
A
EAST ELEVATION
NEW 3' -4" HIGH FACE -LIT LETTERS MOUNTED
NEW EIFS BACKGROUND PAINTED TO MATCH
EXISTING WOOD WALL
REMOVE EXISTING 1' -6" NON -ILLUM. LETTERS
\ /,r
JOB NAME: ^ 1 I I m 'ac Y J
.ppp
`PER CITY REQUEST:
LETTER HEIGHT WAS REDUCED 8" TO
40" HIGH (83.3 %) AND BACKGROUND
ALSO WAS REDUCED BY 83.3% TO
T -4" X 24' -2"
ADDRESS: FASHION ISLAND
NEWPORT BEACH, CA
DATE: 4 -15 -13
DRAWN BY: AK
REVISED: 112 -16 -113
DRAWING #:4 OF
APPROVED BY:
S2
8'_1 o', 6-9 3/4"
Overall
EIIFS height
4' -2 3/8"
4-0..
star mll
*m
ANGLE
FASTENER
8
STAR LOGO SECTION
SCALE: 1 lb" =1' -0"
� 063 ALUMINUM RETURNS,
SUR'A
RETURNS WELDED TO.125 ALUMINUM
COATED WITH MATTHEWS
EXPANSION ANCHOR
CUSTOM MIX #N -914SP
ALL EXPOSED ALUMINUM TO BE
COATED WITH MATTHEWS
DARK RED (33.5 %) AND
7ED
#N -9475P SCARLET RED
#N -923.
SPRAYLAT FINISH FOR
ORME
INTERIOR OF LETTERS IS
LETTERS TO HAVE 3 /16'THICK CLEAR
(66.5 %) PAINT.
8
STAR LOGO SECTION
SCALE: 1 lb" =1' -0"
BRITS HIS NEON
c01p01aI100
3/16" THICK #2447
TRANSLUCENT WHITE
ACRYLIC W/ 3M 3630 -33
RED VINYL, APPLIED TO
THE FIRST SURFACE.
GERDCLSI
GE GELCORE
RED TETRA STRIP(6 /FT)
ALUMINUM BACK
ALUMINUM ANGLE
ALONG ALL EDGES
ALUMINUM RETAINER CAP,
COATED WITH MATTHEWS
#N -947SP SCARLET RED
(66.5 %) PAINT
2 ' -2"
E FS
25' -2 "
act's
LAYOUT OF SIGN ON NEW EIFS BACKGROUND
TYPICAL FOR ALL 4 ENTRIES
STAR LOGO
7" DEEP FABRICATED.063 ALUMINUM
RETURNS WELDED TO.080 ALUMINUM
BACKS.
ALL EXPOSED ALUMINUM TO BE COATED
WITH MATTHEWS CUSTOM MIX #N -914SP
DARK RED (33.5 %) AND #N -947SP
SCARLET RED (66.5 %) PAINT.
FACES TO BE 3/16° THICK #2447
TRANSLUCENT WHITE ACRYLIC W/ 3M
3630 -33 RED VINYL, APPLIED TO THE
FIRST SURFACE.
LOGO TO HAVE FABRICATED ALUMINUM
RETAINER CAP PAINTED TO MATCH
RETURNS.
ILLUMINATION PROVIDED BY GEL -CORE
RED LEDS (SIX PER FOOT) POWERED BY
REMOTE POWER SUPPLY.
LOGO MOUNTED TO WALL SURFACE
USING FORMED ALUM. ANGLES AND
PAN HEAD MECHANICAL FASTENERS.
5514 SATSUMA AVENUE
NORTH HOLLYWOOD, CA 91601
PHONE 818.763.4798
FAX 818.763.5758
8A LETTER SECTION
SCALE: 1 1/2' =1' -0"
.063 ALUMINUM RETURNS, FRONTVIEW
SCALE: 1/4 " = 1' -O"
COATED WITH MATTHEWS
POLYURETHANE SATIN
BLACK PAINT #N -923.
3/16" CLEAR
POLYCARBONATE
BACKING
WEEP HOLES WITH
ALUM. ANGLE
LIGHT BAFFLES
#B PANHEAD SCREWS
JOB NAME: ^ I I 'ac Y J
ADDRESS: FASHION ISLAND
NEWPORT BEACH, CA
DATE: 4 -15 -13 DATE: DRAWING #: 5 OF 6
DRAWN BY: AK APPROVED BY:
REVISED: 12 -16 -13
s3
LETTERSET
2 "X1 "ALUM. CHANNEL
5" DEEP FABRICATED.063 ALUMINUM
MOUNTING CLIPS
RETURNS WELDED TO.125 ALUMINUM
FACES.
EXPANSION ANCHOR
ALL EXPOSED ALUMINUM TO BE
COATED WITH MATTHEWS
POLYURETHANE SATIN BLACK PAINT
#N -923.
SPRAYLAT FINISH FOR
INTERIOR OF LETTERS IS
LETTERS TO HAVE 3 /16'THICK CLEAR
"BRITE WHITE EF"
POLYCARBONATE BACKS
MECHANICALLY FASTENED TO
ALUMINUM FACE,
RETURNS.
COATED WITH MATTHEWS
POLYURETHANE SATIN
BLACK PAINT #N-923.
LETTERS TO STAN D OFF WALL 2"
MAXIMUM TO ALLOW FOR SILHOUETTE
WHITE L.E.D.S
3/16" CLEAR
POLYCARBONATE
BACKING
WEEP HOLES WITH
ALUM. ANGLE
LIGHT BAFFLES
#B PANHEAD SCREWS
JOB NAME: ^ I I 'ac Y J
ADDRESS: FASHION ISLAND
NEWPORT BEACH, CA
DATE: 4 -15 -13 DATE: DRAWING #: 5 OF 6
DRAWN BY: AK APPROVED BY:
REVISED: 12 -16 -13
s3
E14
20'-9"
OVeOII 3
EIFS nel9nt s1a, III macysm"
ANGLE
FASTENER
8
STAR LOGO SECTION
SCALE: 1 lb" =1' -0"
� 063 ALUMINUM RETURNS,
SUR'A
RETURNS WELDED TO.125 ALUMINUM
COATED WITH MATTHEWS
EXPANSION ANCHOR
CUSTOM MIX #N -914SP
ALL EXPOSED ALUMINUM TO BE
COATED WITH MATTHEWS
DARK RED (33.5 %) AND
7ED
#N -9475P SCARLET RED
#N -923.
SPRAYLAT FINISH FOR
ORME
INTERIOR OF LETTERS IS
LETTERS TO HAVE 3 /16'THICK CLEAR
(66.5 %) PAINT.
8
STAR LOGO SECTION
SCALE: 1 lb" =1' -0"
BRITS HIS NEON
c01p01aI100
3/16" THICK #2447
TRANSLUCENT WHITE
ACRYLIC W/ 3M 3630 -33
RED VINYL, APPLIED TO
THE FIRST SURFACE.
GERDCLSI
GE GELCORE
RED TETRA STRIP(6 /FT)
ALUMINUM BACK
ALUMINUM ANGLE
ALONG ALL EDGES
ALUMINUM RETAINER CAP,
COATED WITH MATTHEWS
#N -947SP SCARLET RED
(66.5 %) PAINT
LAYOUT OF SIGN ON NEW EIFS BACKGROUND
TYPICAL FOR ALL 4 ENTRIES
STAR LOGO
7" DEEP FABRICATED.063 ALUMINUM
RETURNS WELDED TO.080 ALUMINUM
BACKS.
ALL EXPOSED ALUMINUM TO BE COATED
WITH MATTHEWS CUSTOM MIX #N -914SP
DARK RED (33.5 %) AND #N -947SP
SCARLET RED (66.5 %) PAINT.
FACES TO BE 3/16° THICK #2447
TRANSLUCENT WHITE ACRYLIC W/ 3M
3630 -33 RED VINYL, APPLIED TO THE
FIRST SURFACE.
LOGO TO HAVE FABRICATED ALUMINUM
RETAINER CAP PAINTED TO MATCH
RETURNS.
ILLUMINATION PROVIDED BY GEL -CORE
RED LEDS (SIX PER FOOT) POWERED BY
REMOTE POWER SUPPLY.
LOGO MOUNTED TO WALL SURFACE
USING FORMED ALUM. ANGLES AND
PAN HEAD MECHANICAL FASTENERS.
5514 SATSUMA AVENUE
NORTH HOLLYWOOD, CA 91601
PHONE 818.763.4798
FAX 818.763.5758
8A LETTER SECTION
SCALE: 1 1/2' =1' -0"
.063 ALUMINUM RETURNS, FRONTVIEW
SCALE: 1/4 " =1' -O"
COATED WITH MATTHEWS
POLYURETHANE SATIN
BLACK PAINT #N -923.
3/16" CLEAR
POLYCARBONATE
BACKING
WEEP HOLES WITH
ALUM. ANGLE
LIGHT BAFFLES
#B PANHEAD SCREWS
JOB NAME: ^ I I 'ac Y J
ADDRESS: FASHION ISLAND
NEWPORT BEACH, CA
DATE: 4 -15 -13 DATE: DRAWING #: 6 OF 6
DRAWN BY: AK APPROVED BY:
REVISED: 12 -16 -13
34
LETTERSET
2 "X1 "ALUM. CHANNEL
5" DEEP FABRICATED.063 ALUMINUM
MOUNTING CLIPS
RETURNS WELDED TO.125 ALUMINUM
FACES.
EXPANSION ANCHOR
ALL EXPOSED ALUMINUM TO BE
COATED WITH MATTHEWS
POLYURETHANE SATIN BLACK PAINT
#N -923.
SPRAYLAT FINISH FOR
INTERIOR OF LETTERS IS
LETTERS TO HAVE 3 /16'THICK CLEAR
"BRITE WHITE EF"
POLYCARBONATE BACKS
MECHANICALLY FASTENED TO
ALUMINUM FACE,
RETURNS.
COATED WITH MATTHEWS
POLYURETHANE SATIN
BLACK PAINT #N-923.
LETTERS TO STAN D OFF WALL 2"
MAXIMUM TO ALLOW FOR SILHOUETTE
WHITE L.E.D.S
3/16" CLEAR
POLYCARBONATE
BACKING
WEEP HOLES WITH
ALUM. ANGLE
LIGHT BAFFLES
#B PANHEAD SCREWS
JOB NAME: ^ I I 'ac Y J
ADDRESS: FASHION ISLAND
NEWPORT BEACH, CA
DATE: 4 -15 -13 DATE: DRAWING #: 6 OF 6
DRAWN BY: AK APPROVED BY:
REVISED: 12 -16 -13
34
Additional Materials Received
Mosher Comments for Items B, 1 and 2
Dec. 23, 2013, Zoning Administrator Agenda Comments
Comments submitted by: Jim Mosher( immosher(a)yahoo.com ), 2210 Private Road, Newport Beach
92660 (949 -548 -6229)
Suggested corrections to passages in italics are shown in strikesu under line format.
of December 1Z 2013
Page 2, paragraph end: "He also testified that the existing smaller sized signage above
the south entry is already re from Newport Center Drive and that the larger smaller
existing sign is simply blocked by tree n some an les. Thus, the increase in size to the
smaller sign would not help much."
Page 3, Item 3, last paragraph: "The Planning Planned Commu velopment standards
allowed a maximum size and height of this sign type and the proposed mo nt signs are
smaller than what are allowed."
Item 1. Macy's Sign Modification Permit (PA2013 -207)
1. As indicated in my oral testimony at the December 12 hearing, the signs that already
exist over the south and east entries appear to violate the Fashion Island sign standards
in the PC -56 Planned Community Development Plan since they are readily visible from
Newport Center Drive, and only one wall sign visible from the public rights of way is
allowed on each building elevation.
2. As also indicated, the problem that is being addressed (confusion regarding where the
entrances are, created by existing large wall signs in wrong location), and the need for a
modification permit, would seem to be avoided simply by relocating the single allowed
large wall sign to a position over the entrance. In my opinion a single sign could be
mounted high up on the entryway pillars, like a permanent banner.
3. If a modification permit is granted to allow signs over the entryway facades, in addition to
the large existing signs (said to be in confusing locations), I am unable to see why two
different sizes of the same design are being proposed, with the sign over the south entry
larger than the sign over the east entry.
4. The bullet point on page 2 of the staff report saying "the top of the proposed wall sign on
the east elevation has been lowered to a height that is 1 -foot 4- inches above the main
entrance doors to the building" is difficult to correlate with the simulations of the south
and east entries provided in Attachment ZA 5, which indicate the bottom of both new
entryway sign backgrounds will start 6 feet above the entry doors. The tops of the
proposed sign backgrounds appear to be 13 to 15 feet above the doors.
5. If the 1 -foot 6 -inch dimension for the existing entry signs quoted in the resolution in Facts
in Support of Finding A -2 corresponds to the proposed new 6 feet 10 inches and 6 feet
3/4 inches dimensions cited in Conditions of Approval #5 and #6, then the proposed
increase in letter height for these signs is 4.55X and 4.04X, corresponding to an
Additional Materials Received
Mosher Comments for Items B, 1 and 2
December 23, 2013 Zoning Administrator agenda comments - Jim Mosher Page 2 of 2
increase of sign area of 20.7X and 16.3X. While I would agree that the existing entry
signs (apparently added without a modification permit and in violation of PC -56) seem
small and out of scale with the building, the proposed increase seems excessive to me.
6. Condition of Approval #2 seems a less precisely worded version of Condition #12. 1
would suggest deleting #2.
2. Bari Studio Minor Use Permit (PA2013 -230)
Facts in Support of Finding C.3 says the project "is oriented towards the parking lot away
Nf(om the residential uses." The orientation of the project plans provided in Attachment
ZA\6 is difficult to follow, and the statement may be correct with respect to the entry
area which I think are shown to the left) but I have the impression that Exercise
Studios & B are designed to have windows (on the right) looking out over San Joaquin
Hills Road wards Big Canyon. It is unclear if they are large enough to be readily
visible from t re.
2. Facts in Support Finding D.1, at the end of the fourth line, refers to the overall project
area as a "shopping nter." My impression is it is not a shopping center.
3. Facts in Support of FindrN D.1 concludes by saying "the Director may reduce parking
requirements when a parki lot is upgraded for ADA compliance." Has the Director in
fact done that? Or does Attac ent ZA 4 mean the Director has delegated the authority
to make this decision to an Assis nt Planner?
4. Regarding Condition of Approval #9, ich limits the use "to a maximum of three
employees and 24 patrons," I have no p sonal familiarity with fitness centers, but my
understanding is that patrons often work o with "personal trainers." Is this ratio of 3
employees to 24 patrons adequate? Or are tr 'ners not regarded as employees? If not,
are trainers counted towards the 24 patrons allo d?
5. One might also note that Condition 9 could be read t ay there is limit on the number
of occupants outside the hours stated. I would suggest phrasing no it to say: "9. The use
shall be limited to the business hours of 6:00 a.m. to 8:00 \,a h a maximum of three
employees and 24 patrons at any time."
6. In Condition 11, to clarify the concern about noise outside , 't might be preferable:
"The operator of the facility shall be responsible for the coot generated Gn P1 the subject #ast{i ty use. 7. The suite numbers shown on the first sheet of the "Tenanment Dr ings" in Attachment ZA 6, and repeated in the "Parking Summary' written pag 0, differ
substantially from the tenant addresses shown on the Cityap (including t only a different arrangement of the numbers within the building2115" where the S shows "2123 "). Do the GIS designations need to be corre