HomeMy WebLinkAbout13 - Resolution No. 2014-7, Renewing the NB TBIDTO:
CITY OF
NEWPORT BEACH
City Council Staff Report
Agenda Item No. 13
January 28, 2014
HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: City Manager's Office
Dave Kiff, City Manager
949-644-3002, dkiff@newportbeachca.gov
PREPARED BY: Tara Finnigan
APPROVED: �\ I�
TITLE: Resolution No. 2014 - 7, Renewing the Newport Beach Tourism
Business Improvement District
ABSTRACT:
On December 10, 2013, at the request of the Newport Beach Tourism Business
Improvement District (NBTBID) Owner's Association, the City Council initiated the
process for renewing the NBTBID. As proposed, the NBTBID would be renewed for a
10 -year term, at an assessment rate of 3%, and with the addition of the Island Hotel
Newport Beach.
RECOMMENDATIONS:
1. Conduct the Public Hearing.
2. Adopt Resolution No. 2014 - 7, Renewing the Newport Beach Tourism Business
Improvement District.
FUNDING REQUIREMENTS:
The current adopted budget includes sufficient funding for this item. The City of Newport
Beach collects the member assessments on behalf of the NBTBID and retains 0.25% of
1% of the total assessments collected to reimburse the City for administrative costs
associated with the NBTBID.
Resolution No. 2014 — 7, Renewing the Newport Beach Tourism Business Improvement
District
January 28, 2014
Page 2
DISCUSSION:
Background
The NBTBID was formed by the City of Newport Beach (City) on April 28, 2009,
pursuant to the Property and Business Improvement District Law of 1994 (the 1994
Law), Streets and Highways Code Sections 36600 et seq. The City Council amended
the NBTBID's Management District Plan in April 2012 to add another lodging business,
the Newport Dunes Waterfront Resort and Marina. The NBTBID currently has seven
members including the Fairmont Newport Beach, the Hyatt Regency Newport Beach,
the Newport Dunes Waterfront Resort and Marina, the Newport Beach Marriott
Bayview, the Newport Beach Marriott Hotel & Spa, the Radisson Newport Beach, and
the Balboa Bay Club and Resort (a.k.a., Balboa Bay Resort).
Under an agreement with the City, Visit Newport Beach, Inc. (VNB) serves as the
NBTBID's Owner's Association and oversees its administration and coordinates its
marketing and sales activities. VNB works with a committee comprised of
representatives from the seven member lodging businesses (the NBTBID committee) to
develop the NBTBID work plan and budget. The NBTBID is in the final year of a five-
yearterm.
NBTBID Renewal Process
At its December 10, 2013 meeting, the City Council adopted Resolution No. 2013-89, a
Resolution of Intention to Renew the Newport Beach Tourism Business Improvement
District. The item came before the Council at the request of the NBTBID Owner's
Association. As proposed, the NBTBID would be renewed for a 10 -year term, the
assessment would increase from 2% to 3% of gross short-term room rental revenue,
and the Island Hotel Newport Beach would be added as a NBTBID member. VNB
submitted signed petitions from the eight member lodging businesses (100% of the
proposed assessment) and those are on file with the City Clerk's Office.
Pursuant to the California Streets and Highways Code, a copy of Resolution No. 2013-
89 and a notice of public meeting was mailed to every current and proposed NBTBID
member lodging business.
On January 14, 2014, the City Council held a public meeting on the proposed renewal
of the NBTBID to provide an opportunity for public comment. Following the public
meeting, another copy of Resolution No. 2013-89 and a notice of public hearing was
mailed to every current and proposed member lodging business.
The final step is for the City Council to conduct a public hearing at which written or oral
protests to the proposed NBTBID renewal may be received or heard. If written protests
are received from the owners or authorized representatives of businesses that will pay
50 percent or more of the assessment, and protests are not withdrawn so as to reduce
3
Resolution No. 2014 — 7, Renewing the Newport Beach Tourism Business Improvement
District
January 28, 2014
Page 3
the protests to less than 50 percent, no further proceedings to renew the NBTBID shall
be taken for at least one year. If there is no majority protest, the City Council may adopt
Resolution No. 2014 — 7 (Attachment A), thereby approving the renewal and the
NBTBID Management District Plan (MDP), and directing the City Clerk to record a
notice and assessment diagram.
Management District Plan
In summary, the proposed MDP (included in Attachment A) contains the following:
• " The addition of the Island Hotel Newport Beach to the NBTBID (see Section I
and Appendix 2);
An assessment rate of 3% of gross, short-term room rental revenues (see
Sections I and V(C));
• A 10 -year term for the NBTBID (See Section 1);
• The list of possible NBTBID activities as authorized by the 1994 Act (see
Sections I and V(A);
• The NBTBID service plan budget (See Sections I and V(A)).
Related Items on the January 28, 2014 Council Agenda
It should be noted that.there are four, VNB-related items on the City Council's January
28 agenda. The first, Item #12, involves a modification of the NBTBID's MDP to shorten
its current term. If the modification is approved, than this item (Item #13), the renewal of
the NBTBID, can be considered.
If the NBTBID renewal is approved, Item #21 pertains to amending the City's current
agreement with VNB for NBTBID management. The renewal necessitates several
changes to that agreement. Finally, Item #20, is a proposed amendment to a separate
agreement between the City and VNB. That agreement relates to citywide tourism
promotion, branding and marketing services.
ENVIRONMENTAL REVIEW:
Staff recommends the City Council find this action is not subject to the California
Environmental Quality Act ("CEQA") pursuant to Sections 15060(c)(2) (the activity will
not result in a direct or reasonably foreseeable indirect physical change in the
environment) and 15060(c)(3) (the activity is not a project as defined in Section 15378)
of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because it
has no potential for resulting in physical change to the environment, directly or
indirectly.
9
Resolution No. 2014 — 7, Renewing the Newport Beach Tourism Business Improvement
District
January 28, 2014
Page 4
NOTICING:
The agenda item has been noticed according to the Brown Act (72 hours in advance of
the meeting at which the City Council considers the item).
Submitted by:
UL
Tara Finnigan
Public Information Manager
Attachment: A. Resolution No. 2014 - 7
a
Attachment A
RESOLUTION NO. 2014 - 7
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF NEWPORT BEACH RENEWING THE NEWPORT
BEACH TOURISM BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the Property and Business Improvement Law of 1994, Streets and
Highways Code Sections 36600 et seq., authorizes cities and counties to establish property
and business improvement districts for the purposes of promoting tourism;
WHEREAS, the City Council created the Newport Beach Tourism Business
Improvement District (NBTBID) by Resolution No. 2009-21 on April 28, 2009;
WHEREAS, Visit Newport Beach (VNB), lodging business owners, and
representatives from the City of Newport Beach (City) have met to consider the renewal of
the NBTBID;
WHEREAS, VNB has drafted a Management District Plan (MDP) which sets forth the
proposed boundary of the NBTBID, a service plan and budget, and a proposed means of
governance;
WHEREAS, a majority of the lodging business owners subject to assessment under
the NBTBID have petitioned the City Council to renew the NBTBID;
WHEREAS, the assessed lodging businesses within the NBTBID will be benefited by
the activities and improvements set forth in the MDP;
WHEREAS, the improvements and activities to be provided in the district will be
funded by the levy of the assessments. The revenue from the levy of the assessments on
lodging businesses within the NBTBID may not be used to provide for activities or
improvements outside the NBTBID or for any purpose other than those specified herein, in
the Management District Plan, and in the Resolution of Intention.
WHEREAS, the businesses in the district established by this resolution shall be
subject to any amendments to the Property and Business Improvement District Law of 1994.
. WHEREAS, on December 10, 2013 the City Council adopted Resolution No. 2013-89,
A Resolution of Intention to Renew the Newport Beach Tourism Business Improvement
District;
WHEREAS, the public meeting and public hearing to consider the renewal of the
NBTBID were properly noticed in accordance with Streets and Highways Code Section
36623;
1
3
WHEREAS, on January 14, 2014 the City Council held a public meeting regarding the
renewal of the NBTBID, and the City Council did not receive any objections and protests from
the NBTBID's members;
WHEREAS, on January 28, 2014 the City Council held a public hearing regarding the
renewal of the NBTBID, and the City Council heard and received all objections and protests,
if any, to the renewal of the NBTBID and the levy of the proposed assessment; and
WHEREAS, the City Clerk has determined that there was no majority protest. A
majority protest is defined as written protests received from owners of businesses in the
proposed district that would pay fifty percent (50%) or more of the assessments proposed to
be levied. Protests are weighted based on the assessment proposed to be levied on each
lodging business.
NOW, THEREFORE, the City Council of the City of Newport Beach resolves as
follows:
Section 1: The recitals set forth herein are true and correct.
Section 2: The City Council finds that the lodging businesses that will pay more
than fifty percent (50%) of the assessment proposed in the MDP have signed and submitted
petitions in support of the renewal of the NBTBID. The City Council accepts the petitions and
adopts this resolution renewing the NBTBID and levying an assessment on certain lodging
businesses within the NBTBID boundaries in accordance with the Property and Business
Improvement District Law of 1994.
Section 3: The City Council approves and adopts the attached MDP and finds that
the MDP satisfies all requirements of California Streets and Highways Code Section 36622.
Section 4: The City Council renews the NBTBID and levies and collects
assessments on lodging businesses within the NBTBID boundaries pursuant to the Property
and Business Improvement District Law of 1994.
Section 5: The activities funded by the assessment will provide a special and
specific benefit to assessed businesses within the NBTBID that is not provided to those not
paying the assessment.
Section 6: The assessment is a charge imposed for a specific benefit conferred or
privilege granted directly to the member lodging businesses that is not provided to those not
charged, and which does not exceed the reasonable 'costs to the local government of
conferring the benefit or granting the privilege.
Section 7: Assessments imposed pursuant to the NBTBID are levied solely upon
the assessed business, and the business owner is solely responsible for payment of the
assessment when due. If the owner chooses to collect any portion of the assessment, up to
and not to exceed the rate applicable to the business, from a transient, that portion shall be
3
specifically called out and identified for the transient in any and all communications from the
business owner as the "NBTBID Assessment."
Section 8: The boundaries of the NBTBID shall be the boundaries of the City of
Newport Beach. Please see the attached map, incorporated herein as Exhibit A. The
renewed NBTBID includes eight (8) lodging businesses located within the boundaries of the
City of Newport Beach, and other hotels and resorts that may join the NBTBID in the future.
The NBTBID shall include the Fairmont Newport Beach, the Hyatt Regency Newport Beach,
the Newport Beach Marriott Bayview, the Newport Beach Marriott Hotel & Spa, the Radisson
Newport Beach, the Balboa Bay Club and Resort (a.k.a., Balboa Bay Resort), the Newport
Dunes Waterfront Resort and Marina, the Island Hotel Newport Beach, and any other hotel
and resort business that may join the NBTBID in the future.
Additional hotels and resorts that wish to pay the assessment and receive NBTBID
services in the future may do so upon the approval of the NBTBID committee, support from a
majority of the then existing membership of the NBTBID, and through the execution of an
agreement with the City approved by City Council after a noticed public hearing consistent
with California Streets and Highways Code Sections 36623 and 36637, as the same may be
amended from time -to -time.
Section 9: The name of the renewed district shall remain Newport Beach Tourism
Business Improvement District.
Section 10:. The annual assessment rate is three percent (3.0 %) of gross short-term
(stays less than thirty (30) calendar days) room rental revenue. Because programs will not
be designed to attract certain stays, certain types of stays will not be assessed, as described
in the MDP.
Section 11: The assessments levied for the NBTBID shall be applied to provide
specific benefits directly to assessed businesses by increasing room night sales. Marketing,
public art, sales promotions, advertising, and communications will increase overnight tourism
and market assessed businesses as tourist, meeting and event destinations, thereby
increasing room night sales. Funds remaining at the end of any year may be used in
subsequent years in which NBTBID assessments are levied as long as they are used
consistent with the requirements of this resolution and the MDP.
Section 12: The NBTBID will have a ten (10) year term unless renewed or
terminated pursuant to the California Streets and Highways Code.
Section 13: Bonds will not be issued.
Section 14: The complete MDP is on file with the City Clerk and may be reviewed
upon request.
Section 15: The City Council finds the adoption of this resolution and the renewal of
the NBTBID is not subject to the California Environmental Quality Act ("CEQA") pursuant to
3
Sections 15060(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect
physical change in the environment) and 15060(c)(3) (the activity is not a project as defined
in Section 15378) of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter
3, because it has no potential for resulting in physical change to the environment, directly or
indirectly.
Section 16: If any section, subsection, sentence, clause or phrase of this resolution
is, for any reason, held to be invalid or unconstitutional, such decision shall not affect the
validity or constitutionality of the remaining portions of this resolution. The City Council
hereby declares that it would have passed this resolution, and each section, subsection,
clause or phrase hereof, irrespective of the fact that any one or more sections, subsections,
sentences, clauses and phrases be declared invalid or unconstitutional.
Section 17: This resolution shall take effect immediately upon its adoption by the City
Council and the City Clerk shall certify the vote adopting this resolution.
ADOPTED this 28th day of January, 2014.
Rush N. Hill, II
Mayor
ATTEST:
Leilani I. Brown,
City Clerk
Exhibits: A. Map of District Boundaries
B. Management District Plan
8
EXHIBIT A
District Boundaries
Newport Beach
City Limits
Balboa Bay Club and Resort
NEkpORT -
9q Y
PA CI FIC OCFA
AI
CI V I . A5
a
5
Radisson, Newport Beach
Fairmont
Newport Bea'ch,Merriott Bayview
UPPER
NEWPORT
BAY
PI ," Island Hotel Newport Beach/" am
® 1 Cc
Hyatt Regency Newport Beach �° o
®® Newport Beach Marriott Hotel &
Newport Dunes Waterfront Resort & Marina
/r
4,
N
7
f •• Fl
jab
o
NEWPORT BEACH TOURISM
BUSINESS IMPROVEMENT
DISTRICT
NEWPORT BEACH
TOURISM BUSINESS IMPROVEMENT DISTRICT
MANAGEMENT DIS'T'RICT PLAN
I. OVERVIEW..................................................................................................................................................1
II.
IMPETUS.....................................................................................................................................................
3
III.
BACKGROUND.......................................................................................................................................4
IV.
BOUNDARY..............................................................................................................................................5
V.
BUDGET AND SERVICES.....................................................................................................................
6
A.
Annual Service Plan............................................................................................................
6
B.
Determination of Specific Benefit.......................................................................................
7
C.
Assessment..........................................................................................................................8
D.
Time and Manner for Collecting Assessments...................................................................
9
E.
Penalties and Interest...........................................................................................................
9
F.
Annual Budget.....................................................................................................................
9
VI.
GOVERNANCE.....................................................................................................................................10
A.
Owners' Association.........................................................................................................
10
B.
Brown Act and California Public Records Act Compliance
............................................. 10
C.
Annual Report ...................................................................................................................
10
APPENDIX1— LAW.......................................................................................................................................11
APPENDIX 2 —ASSESSED BUSINESSES................................................................................................
24
Prepared by
♦■•
C I V I T A S
•■i
Civitas Advisors Inc.
(800)999-7781
www.civitasadvisors.com
11
I. OVERVIEW
Administered by Visit Newport Beach, Inc. (VNB), the Newport Beach Tourism Business
Improvement District (NBTBID) is a business improvement district created to provide specific
benefits to its member businesses, by funding marketing and sales promotion efforts for the
assessed businesses. The NBTBID was formed by the City of Newport Beach (City) in 2009,
pursuant to the Property and Business Improvement District Law of 1994, Streets and Highways
Code Sections 36600 et seq. Upon the request of the NBTBID Owner's Association, the City
Council modified the NBTBID in 2012 to add another lodging business. The NBTBID is now
approaching the end of its original five-year term and the member businesses wish to renew the
NBTBID for an additional ten (10) years.
Location: The City of Newport Beach. The NBTBID includes eight (8) lodging businesses
located within the boundaries of the City of Newport Beach.
The NBTBID shall include the Fairmont Newport Beach, the Hyatt Regency
Newport Beach, the Newport Beach Marriott Bayview, the Newport Beach Marriott
Hotel & Spa, the Radisson Newport Beach, the Balboa Bay Club and Resort (a.k.a.,
Balboa Bay Resort), the Newport Dunes Waterfront Resort and Marina, The Island
Hotel Newport Beach, and any other hotel and resort business that may join the
NBTBID in the future.
Additional hotels and resorts that wish to pay the assessment and receive NBTBID
services in the future may do so upon the approval of a majority of the then existing
membership of the NBTBID, and through the execution of an agreement with the
City approved by the City Council consistent with the Property and Business
Improvement District Law of 1994, Streets and Highways Code Sections 36600 et
reg., as the same may be amended from time to time.
Services: The NBTBID is designed to provide specific benefits directly to assessed businesses
by increasing room night sales. The improvements and activities consist of sales
marketing and direct sales programs to increase overnight tourism and market the
assessed businesses as tourist, meeting and event destinations, thereby increasing
room night sales. These same improvements and activities are proposed for each
year of the NBTBID's ten (10) year term.
Budget: The total NBTBID annual budget for the initial year, and subsequent years, is
anticipated to be approximately two and one-half million dollars ($2,500,000). This
budget is expected to fluctuate as room sales do, but is not expected to significantly
change over the NBTBID's ten (10) year term.
Cost: The annual assessment rate is three percent (3.0 %) of gross short-term (i.e., stays of
thirty (30) calendar days or less) room rental revenue. Because programs will not be
designed to attract certain stays, certain types of stays will not be assessed, as
described in Section V(C).
Overview I Newport Beach Tourism Business Improvement District
12
Duration: The proposed NBTBID will have a ten (10) year term. The NBTBID assessment
will be implemented beginning February 1, 2014, and will be in effect for ten (10)
years through January 31, 2024. After ten (10) years, the petition and City Council
hearing process must be repeated for the NBTBID to be renewed. Also, once per
year beginning on the anniversary of the formation of the NBTBID, there is a thirty
(30) calendar day period in which assessed businesses paying more than fifty percent
(50%) of the assessments may protest and initiate a City Council hearing to terminate
the NBTBID.
Management: VNB will serve as the NBTBID's Owners' Association. The Owners' Association is
charged with managing funds and implementing programs in accordance with this
plan, and must provide annual reports to the City Council.
Renewal: The NBTBID renewal requires submission of petitions from lodging businesses
representing more than fifty percent (50%) of the total annual assessment, followed
by a City Council public meeting and public hearing and an opportunity for written
protest. The assessed lodging business owners will receive a notice of the public
meeting and the public hearing by mail. If there is no majority protest, the City
Council may adopt a resolution renewing the NBTBID.
Overview I Newport Beach Tourism Business Improvement District
13
11. IMPETUS
There are several reasons why the NBTBID should be renewed; the most compelling reasons are as
follows:
The Need to Incrcasc Occupancy
The renewal of the NBTBID is a proactive effort to provide supplemental funding for
tourism promotion beyond that provided by the City. The funding will ensure that adequate
financing exists for the investment required to increase occupancy in the lodging industry
and be competitive in the conference segment of the tourism market. The investment will
cover an expanded marketing and promotional budget needed to reach this market segment.
Z. M Opportunity, for Increasing City Tay Revenues
As occupancy rates increase, so too will the City's TOT revenue. With stable public/private
funding for tourism marketing efforts, annual occupancy rates should increase significantly
as new marketing and sales promotion programs are implemented. Greater occupancy will
also produce an increase in sales tax revenues from tourism -related spending. The renewal of
the NBTBID, in partnership with VNB, creates a stable funding source tied directly to
tourism promotion.
3. Stable Funding for Tourism Promotion
The NBTBID will provide a stable source of funding for consistent tourism promotion
efforts. The NBTBID will provide funding for tourism promotion free of the political and
economic circumstances that can reduce or eliminate government funding for tourism
promotion.
Impetus I Newport Beach Tourism Business Improvement District
14
III. BACKGROUND
Tourism Business Improvement Districts (TBIDs) are an evolution of the traditional Business
Improvement District. The first TBID was formed in West Hollywood, California in 1992. Since
then, over 80 California destinations have followed suit. In recent years, other states have begun
adopting the California model— Washington, Montana, and Texas have adopted TBID laws.
Several other states are in the process of adopting their own legislation. And, some cities, like
Portland, Oregon, have utilized
Number of TIDs Operating Per Year
their charter powers to create
70 1 TBIDs without a state law.
Go
so
a
so
20
to
0
California's TBIDs collectively raise
over one hundred fifty million
dollars ($150,000,000) annually for
local destination marketing. With
competitors raising their budgets,
and increasing rivalry for visitor
dollars, it is important that the
Newport Beach lodging businesses
continue their investment in stable,
lodging -specific marketing
programs.
N N G Y N W Q N P V m 1a O Y N
TBIDs utilize the efficiencies of
private -sector operation in the market-based promotion of tourism districts. TBIDs allow lodging
business owners to organize their efforts to increase room night sales. Lodging business owners
within the TBID pay an assessment and those funds are used to provide services that increase room
night sales.
In California, TBIDs are formed pursuant to the Property and Improvement District Law of 1994.
This law allows for the creation of a special benefit assessment district to raise funds within a
specific geographic area. The key difference between TBIDs and other $pedal benefit assessment districts is that
funds raised an allocated to the private, non -pro t corporation governing the district.
There are many benefits to a TBID:
• Funds must be spent on services and improvements that provide a specific and special benefit
only to those who pay;
• Funds cannot be diverted to general government programs;
• They are customized to fit the needs of the assessed businesses in each destination;
• They allow for a wide range of services;
• They are designed, created andgoverned by those who wiupay the assessment; and
• They provide a stable funding source for tourism promotion.
Background I Newport Beach Tourism Business Improvement District
15
IV- 1 (WND_ARY
The NBTBID will include eight (8) lodging businesses, available for public occupancy within the
boundaries of the City of Newport Beach, and other hotels and resorts that may join NBTBID in
the future.
The boundary, as shown in the map below, currently includes eight (8) lodging businesses. A
complete listing of lodging businesses within the NBTBID can be found in Appendix 2.
Balboa Bay Club and Resort
•
NEW
PORT
eAY
PAC/P/C
0c'gN
UPPER
NEWPORT
BAY
Radisson Newport Beach
•
•
Fairmont Newport Beach
73
Newport Beach Marriott Beyview
•
S
9
n
QD 9
R G
O
Pie Island hotel Newport Beach m
Hyatt �Regency Newport Beach fo
• • • Newport Beach Marriott Hotel &
Newport Dunes Waterfront Resort & Marina
') A
Boundary I Newport Beach Tourism Business Improvement District
16
V. BUDGET AND SERVICES
A. Annual Service Plan
Assessment funds will be spent to provide specific benefits conferred, or privileges granted directly
to, the assessed businesses that are not provided to those not charged, and which do not exceed the
reasonable cost to the City of conferring the benefits or granting the privileges. The privileges and
services provided with the NBTBID funds are sales, marketing, advertising, and promotional
programs available only to assessed businesses.
In the initial year of the renewed term, there will be funds carried over from the NBTBID's prior
term. A service plan budget has been developed to deliver services that benefit businesses
throughout the NBTBID. A detailed annual budget will be developed by the Owners' Association
and approved by the City Council. The table below illustrates the initial annual budget allocations.
Sales Marketing — Direct Sales
92.00%
$2,300,000.00
Sales Administration
6.25%
$156,250.00
Contingency
1.50%
$37,500.00
City Collection
0.25%
$6,250.00
Total Annual Budget
100%
$2,500,000.00
Actual annual revenues will fluctuate due to market conditions, but are not expected to change
significantly over the term of the district. The budget above is for the initial year, the same activities
are proposed for subsequent years. VNB shall adopt specific budgets after the initial year. A
description of the proposed improvements and activities for the initial year of operation is below.
Sales Marketing—Direct Sales
A sales marketing program will promote assessed businesses as tourist, meeting, and event
destinations. The programs will be focused on attracting group sales to assessed businesses. Only
assessed businesses will receive benefits featured in, and obtain leads from, the sales and marketing
activities. The sales and marketing program will have a central theme of promoting the assessed
Newport Beach lodging businesses as desirable places for group events. The program will have the
goal of increasing overnight visitation and room night sales at assessed businesses, and may include
the following activities:
• Internet marketing efforts to increase awareness and optimize intemet presence for assessed
businesses;
• Print ads in magazines and trade publications featuring assessed businesses and targeted at
potential group meeting planners;
• Sales missions and sales calls to attract groups to assessed businesses;
• Costs related to providing sales marketing and direct sales programs;
• Client events designed to book new and returning groups at assessed businesses;
• Familiarization tours of assessed businesses;
• Preparation and production of collateral promotional materials such as brochures, flyers and
featuring assessed businesses;
Budget and Services I Newport Beach Tourism Business Improvement District
17
• Attendance of professional industry conferences and affiliation events on behalf of assessed
businesses; and
• Lead generation activities designed to attract group events to assessed businesses.
The sales solicitation portion of the budget will be utilized to support direct sales efforts, including
personnel and sales support teams that conduct outreach to clients, provide site inspections and
work with assessed hotels to close select group business.
Sales — Administration
The sales administration portion of the budget will be utilized for administrative costs related to
providing the sales programs. This may include office costs, and other general administrative costs,
such as insurance, legal, and accounting fees. Legal fees may include defense of the NBTBID.
City Administration Fee
The City of Newport Beach shall be paid a fee equal to one quarter of one percent (0.25%) of the
amount of assessment collected to cover its costs of collection and administration.
Contingency
A prudent portion of the budget will be held in a contingency reserve. These funds may be used to
cover unanticipated program or administrative costs. If, at expiration of the NBTBID, there are
contingency funds remaining and hotels wish to renew the district, the contingency funds could be
used for the renewal effort.
B. Determination of Specific Benefit
State law requires that assessment funds be expended on a specific benefit conferred directly to the
assessed businesses that is not provided to those not charged, and which does not exceed the
reasonable cost to the City conferring the benefit. The services in this Management District Plan are
designed to provide targeted benefits directly to assessed businesses. These services are tailored not
to serve the general public, but rather to serve the specific assessed businesses within the NBTBID
(e.g., the proposed activities are specifically targeted to increase room night sales for assessed
businesses within the boundaries of the NBTBID, and are narrowly tailored). NBTBID funds will
be used exclusively to provide the specific benefit of increased room night sales directly to the
businesses. Non -assessed businesses will not be featured in NBTBID programs and will not receive
sales leads from them. The activities paid for from assessment revenues are business services
constituting and providing specific benefits to the assessed businesses. To the extent any non-
paying business benefits from TBID programs, that portion of the program will be paid for with
non -assessment funds.
Further, the assessment may be utilized to provide specific government services directly to the
assessed businesses that are not provided to those not charged, and which do not exceed the
reasonable costs to the City providing the services. Marketing like that to be provided by the
NBTBID has been and is provided by the City, through its contract with VNB. The amount of the
assessment is no more than necessary to cover the reasonable costs of the proposed activities, and
the manner in which the costs are allocated to a business owner bear a fair share and bears a
reasonable relationship to the assessed businesses' benefits received from the proposed activities.
NBTBID services will be implemented carefully to ensure they do not exceed the reasonable cost of
such services. Funds will be managed by the Owners' Association, and reports submitted on an
annual basis to the City. Only assessed businesses will be featured in marketing materials, receive
Budget and Services I Newport Beach Tourism Business Improvement District
18
sales leads generated from .NBTBID-funded activities, be featured in advertising campaigns, and
benefit from other NBTBID-funded services. Non -assessed businesses will not receive these, nor
any other, NBTBID-funded services and benefits.
C. Assessment
The annual assessment rate is three (3) percent of gross short-term (stays of thirty (30) calendar days
or less) room rental revenue. Based on the benefit received, assessments will not be collected on
stays of more than thirty (30) consecutive calendar days. Based on the benefit received and because
these types of stays will not be sought after by the NBTBID programs, the following stays are not
subject to TOT under the Newport Beach Municipal Code (Section 3.16.040) and are not subject to
assessment:
• Stays by any officer or employee of a foreign government who is exempt from
payment of transient occupancy taxes by reason of express provision of Federal law
or international treaty;
• Stays by a transient occupying a hotel pursuant to a qualifying rental agreement
entered into prior to the first day of occupancy;
• Stays by an employee of an airline company who is occupying a hotel room in the
course of his or her employment, but only when the room is rented by the airline
employer pursuant to a qualifying rental agreement that has been preapproved by the
City's Finance Director,
• Stays by any person or transient occupying a hotel room provided without rent
charged (complimentary) to the person or transient by the operator, including but
not limited to:
1. Rooms provided to charitable organizations;
2. Rooms provided to meeting planners who may book future hotel
rooms and provide business and conferencing opportunities for the
economic benefit of the hotel;
3. Rooms provided to displeased guests; and/or
4. Rooms provided to hotel employees.
The term "rent" shall mean the consideration charged, whether or not received, for the occupancy
of space in a hotel valued in money, whether to be received in money, goods, labor or otherwise,
including all receipts, cash, credits, and property and services of any kind or nature, without any
deduction. Rent shall include the consideration charged by a business for accommodations,
including any (A) un -refunded advance rental deposits or (B) separate charges levied for items or
services which are part of such accommodations including, but not limited to, furniture, fixtures,
appliances, linens, towels, non -coin-operated safes, utilities (such as energy surcharges) and maid
service. Rent shall not include any federal, state or local taxes collected, including but not limited to
transient occupancy taxes.
The amount of assessment, if passed on to each transient, shall be disclosed in advance and
separately stated from the amount of rent charged and any other applicable taxes, and each transient
shall receive a receipt for payment from the business. The assessment shall not be considered
revenue for any purposes, including calculation of transient occupancy taxes.
Bonds may not be issued.
Budget and Services I Newport Beach Tourism Business Improvement District
19
D. Time and Manner for Collecting Assessments
The NBTBID assessment will be implemented beginning February 1, 2014 and will continue for 10
years through January 31, 2024. The City, or its designee, is responsible for collecting the assessment
on a monthly basis (including any delinquencies, penalties and interest) from each assessed business
located in the boundaries of the NBTBID. The City, or its designee, shall take all reasonable efforts
to collect the assessments from each assessed business. The City shall forward the assessments
collected to the Owners' Association.
E. Penalties and Interest
1. Any assessed business which fails to remit any assessment within the time required shall pay a
penalty of ten (10) percent of the amount of the assessment in addition to the amount of the
assessment (initial penalty).
2. Any business that fails to remit the assessment and initial penalty on or before a period of thirty
(30) calendar days following the date on which the assessment first became delinquent shall pay a
second delinquency penalty of ten (10) percent on both the amount of the assessment and the initial
penalty (second penalty).
3. In addition to the penalties imposed, any assessed business that fails to remit any assessment
shall pay interest on the amount of assessment that is due and owing at the rate of one and one-half of
one percent (1- Yz%) per month for each month or portion of a month that the assessment remains
unpaid exclusive of penalties. For purposes of collection, every penalty imposed and such interest as
accrues shall become a part of the assessment required to be paid.
4. In addition to the penalties and interest provided in this section, the assessed business shall
reimburse the City or Owners' Association for costs in performance of an audit if, as a result of the
audit, it is determined there was any intentional misrepresentation by the assessed business with respect
to the amount of assessment due or there is a five percent (50/6) or greater discrepancy between the
amount of annual assessment due and the amount paid by the business. Such reimbursement shall be
paid by business within thirty (30) calendar days of the assessed business being notified in writing of the
amount of audit costs.
F. Annual Budget
The total ten (10) year improvement and service plan budget is projected at approximately two and
one-half million dollars ($2,500,000) annually, or twenty-five million dollars ($25,000,000) through
the ten (10) year term. This amount may fluctuate as sales and revenue increase at assessed
businesses.
Budget and Services I Newport Beach Tourism Business Improvement District
NT. GOVERNANCE
A. Owners' Association
The City Council, through adoption of this Management District Plan, has the right, pursuant to
Streets and Highways Code section 36651, to identify the body that shall implement the proposed
progrun, which shall be the Owners' Association of the NBTBID as defined in Streets and
Highways Code section 36614.5. The City Council has determined that Visit Newport Beach, Inc.
will serve as the Owners' Association for the NBTBID.
B. Brown Act and California Public Records Act Compliance
An Owners' Association is a private entity and may not be considered a public entity for any
purpose, nor may its board members or staff be considered to be public officials for any purpose.
The Owner's Association is, however, subject to government regulations relating to transparency,
namely the Ralph M. Brown Act and the California Public Records Act. These regulations are
designed to promote public accountability. The Owners' Association is considered a legislative body
under the Ralph M. Brown Act (Government Code sections 54950 et .req.). Thus, meetings of the
VNB board and certain committees, to the extent they discuss the TBID, must be held in
compliance with the public notice and other requirements of the Brown Act. The Owners'
Association is also subject to the record keeping and disclosure requirements of the California Public
Records Act.
C. Annual Report
VNB shall present an annual report at the end of each year of operation to the City Council
pursuant to Streets and Highways Code section 36650 (see Appendix 1).
Governance I Newport Beach Tourism Business Improvement District
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APPENDIX 1 - LAW
Property And Business Improvement District Law of 1994
Cal Sts & Hy Code § 36600 (2013)
*** This document is current through the 2013 Supplement ***
(All 2012 legislation, 2012 Governor's Reorg. Plan No. 2 and all
propositions approved by the electorate at the June and November 2012 elections)
§ 36600. Citation of part
This part shall be known and may be cited as the "Property and Business Improvement District
Law of 1994."
§ 36601. Legislative findings and declarations
The Legislature finds and declares all of the following:
(a) Businesses located and operating within the business districts of this state's communities are
economically disadvantaged, are underutilized, and are unable to attract customers due to inadequate
facilities, services, and activities in the business districts.
(b) It is in the public interest to promote the economic revitalization and physical maintenance
of the business districts of its cities in order to create jobs, attract new businesses, and prevent the
erosion of the business districts.
(c) It is of particular local benefit to allow cities to fund business related improvements,
maintenance, and activities through the levy of assessments upon the businesses or real property that
benefits from those improvements.
(d) Assessments levied for the purpose of providing improvements and promoting activities
that benefit real property or businesses are not taxes for the general benefit of a city, but are
assessments for the improvements and activities which confer special benefits upon the real
property or businesses for which the improvements and activities are provided.
§ 36602. Purpose of part
The purpose of this part is to supplement previously enacted provisions of law that authorize
cities to levy assessments within a business improvement area. This part does not affect or limit any
other provisions of law authorizing or providing for the famishing of improvements or activities or
the raising of revenue for these purposes.
§ 36603. Preemption of authority or charter city to adopt ordinances levying assessments
Nothing in this pan is intended to preempt the authority of a charter city to adopt ordinances
providing for a different method of levying assessments for similar or additional purposes from
those set forth in this part. A property and business improvement district created pursuant to this
part is expressly exempt from the provisions of the Special Assessment Investigation, Limitation and
Majority Protest Act of 1931 (Division 4 (commencing with Section 2800)).
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P6a
36603.5. Part prevails over conflicting provisions
Any provision in this part that conflicts with any other provision of law shall prevail over the
other provision of law.
§ 36604. Severability
This part is intended to be construed liberally and, if any provision is held invalid, the remaining
provisions shall retrain in full force and effect. Assessments levied under this part are not special
taxes.
§ 36605. [Section repealed 2001.]
§ 36606. "Assessment"
"Assessment" means a levy for the purpose of acquiring, constructing, installing, or maintaining
improvements and promoting activities which will benefit the properties or businesses located
within a property and business improvement district.
§ 36607. "Business"
"Business" means all types of businesses and includes financial institutions and professions.
S 36608. "City"
"City" means a city, county, city and county, or an agency or entity created pursuant to Article 1
(commencing with Section 6500) of Chapter 5 of Diviriox 7 of Title 1 of the Goveramext Cork, the public
member agencies of which includes only cities, counties, or a city and county, or the State of
California.
§ 36609. "City council"
"City council" means the city council of a city or the board of supervisors of a county, or the
agency, commission, or board created pursuant to a joint powers agreement and which is a city
within the meaning of this part.
§ 36610. 'Improvement"
"Improvement" means the acquisition, construction, installation, or maintenance of any tangible
property with an estimated useful life of five years or more including, but not limited to, the
following:
(a) Parking facilities.
(b) Benches, booths, kiosks, display cases, pedestrian shelters and signs.
(c) Trash receptacles and public restrooms.
(d) Lighting and heating facilities.
(e) Decorations.
(f) Parks.
(g) Fountains.
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(h) Planting areas.
(i) Closing, opening, widening, or narrowing of existing streets.
U) Facilities or equipment, or both, to enhance security of persons and property within the area.
(k) Ramps, sidewalks, plazas, and pedestrian malls.
0) Rehabilitation or removal of existing structures.
§ 36611. "Property and business improvement district"; "District"
"Property and business improvement district," or "district," means a property and business
improvement district established pursuant to this part.
§ 36612. "Property"
"Property" means real property situated within a district.
§36613. "Activities"
"Activities" means, but is not limited to, all of the following:
(a) Promotion of public events which benefit businesses or real property in the district.
(b) Furnishing of music in any public place within the district.
(c) Promotion of tourism within the district.
(d) Marketing and economic development, including retail retention and recruitment.
(e) Providing security, sanitation, graffiti removal, street and sidewalk cleaning, and other
municipal services supplemental to those normally provided by the municipality.
(f) Activities which benefit businesses and real property located in the district.
§ 36614. "Management district plan"; "Plan"
"Management district plan" or "plan" means a proposal as defined in Section 36622.
§ 36614.5. "Owners' association"
"Owners' association" means a private nonprofit entity that is under contract with a city to
administer or implement activities and improvements specified in the management district plan. An
owners' association may be an existing nonprofit entity or a newly formed nonprofit entity. An
owners' association is a private entity and may not be considered a public entity for any purpose, nor
may its board members or staff be considered to be public officials for any purpose.
Notwithstanding this section, an owners' association shall comply with the Ralph M. Brown Act
(Chapter 9 (commencing with Section 54950) ofPmt 1 of Ditdtiom 2 of Title S of the Gommment Code), at
all times when matters within the subject matter of the district are heard, discussed, or deliberated,
and with the California Public Records Act (Chapter 3.5 (commencing with Section 6250) of Dioidom 7
of Title 1 of the Gowrnmeet Code), for all documents relating to activities of the district.
§ 36615. "Property owner"; "Business owner"; "Owner"
"Property owner" means any person shown as the owner of land on the last equalized
assessment roll or otherwise known to be the owner of land by the city council. "Business owner"
means anv Gerson recoenized by the city as the owner of the business. "Owner' means either a
Appendix 1 — Law I Newport Beach Tourism Business Improvement District
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business owner or a property owner. The city council has no obligation to obtain other information
as to the ownership of land or businesses, and its determination of ownership shall be final and
conclusive for the purposes of this part. Wherever this part requires the signature of the property
owner, the signature of the authorized agent of the property owner shall be sufficient. Wherever this
part requires the signature of the business owner, the signature of the authorized agent of the
business owner shall be sufficient.
§ 36616. "Tenant"
"Tenant" means an occupant pursuant to a lease of commercial space or a dwelling unit, other
than an owner.
5 36617. Alternate method of financing certain improvements and activities; Effect on other
provisions
This part provides an alternative method of financing certain improvements and activities. The
provisions of this part shall not affect or limit any other provisions of law authorizing or providing
for the furnishing of improvements or activities or the raising of revenue for these purposes. Every
improvement area established pursuant to the Parking and Business Improvement Area Law of 1989
(Part 6 (commencing with Section 36500) of this division) is valid and effective and is unaffected by
this part.
j 36620. Establishment of property and business improvement district
A property and business improvement district may be established as provided in this chapter.
5 36620.5. Requirement of consent of city council
A county may not form a district within the territorial jurisdiction of a city without the consent
of the city council of that city. A city may not form a district within the unincorporated territory of a
county without the consent of the board of supervisors of that county. A city may not form a
district within the territorial jurisdiction of another city without the consent of the city council of the
other city.
5 36621. Initiation of proceedings; Petition of property or business owners in proposed
district
(a) Upon the submission of a written petition, signed by the property or business owners in the
proposed district who will pay more than 50 percent of the assessments proposed to be levied, the
city council may initiate proceedings to form a district by the adoption of a resolution expressing its
intention to form a district. The amount of assessment attributable to property or a business owned
by the same property or business owner that is in excess of 40 percent of the amount of all
assessments proposed to be levied, shall not be included in determining whether the petition is
signed by property or business owners who will pay more than 50 percent of the total amount of
assessments proposed to be levied.
(b) The petition of property or business owners required under subdivision (a) shall include a
summary of the management district plan. That summary shall include all of the following:
(1) A map showing the boundaries of the district.
(2) Information specifying where the complete management district plan can be obtained.
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(3) Information specifying that the complete management district plan shall be furnished upon
request.
(c) The resolution of intention described in subdivision (a) shall contain all of the following:
(1) A brief description of the proposed activities and improvements, the amount of the
proposed assessment, a statement as to whether the assessment will be levied on property or
businesses within the district, a statement as to whether bonds will be issued, and a description of
the exterior boundaries of the proposed district. The descriptions and statements do not need to be
detailed and shall be sufficient if they enable an owner to generally identify the nature and extent of
the improvements and activities and the location and extent of the proposed district.
(2) A time and place for a public hearing on the establishment of the property and business
improvement district and the levy of assessments, which shall be consistent with the requirements of
Section 36623.
§ 36622. Contents of management district plan
The management district plan shall contain all of the following:
(a) If the assessment will be levied on property, a map of the district in sufficient detail to locate
each parcel of property and, if businesses are to be assessed, each business within the district. If the
assessment will be levied on businesses, a map that identifies the district boundaries in sufficient
detail to allow a business owner to reasonably detemaine whether a business is located within the
district boundaries. If the assessment will be levied on propertyand businesses, a map of the district
in sufficient detail to locate each parcel of property and to allow a business owner to reasonably
determine whether a business is located within the district boundaries.
(b) The name of the proposed district.
(c) A description of the boundaries of the district, including the boundaries of benefit zones,
proposed for establishment or extension in a manner sufficient to identify the affected lands and
businesses included. The boundaries of a proposed property assessment district shall not overlap
with the boundaries of another existing property assessment district created pursuant to this part.
This part docs not prohibit the boundaries of a district created pursuant to this part to overlap with
other assessment districts established pursuant to other provisions of law, including, but not limited
to, the Parking and Business Improvement Area Law of 1989 (Part 6 (commencing with Section
36500)). This part does not prohibit the boundaries of a business assessment district created
pursuant to this part to overlap with another business assessment district created pursuant to this
part. This part does not prohibit the boundaries of a business assessment district created pursuant to
this part to overlap with a property assessment district created pursuant to this part.
(d) The improvements and activities proposed for each year of operation of the district and the
maximum cost thereof. If the improvements and activities proposed for each year of operation are
the same, a description of the first year's proposed improvements and activities and a statement that
the same improvements and activities are proposed for subsequent years shall satisfy the
requirements of this subdivision.
(e) The total annual amount proposed to be expended for improvements, maintenance and
operations, and debt service in each year of operation of the district. If the assessment is levied on
businesses, tlis amount may be estimated based upon the assessment rate. If the total annual
amount proposed to be expended in each year of operation of the district is not significantly
different, the amount proposed to be expended in the initial year and a statement that a similar
amount applies to subsequent years shall satisfy the requirements of this subdivision.
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(f) The proposed source or sources of financing, including the proposed method and basis of
levying the assessment in sufficient detail to allow each property or business owner to calculate the
amount of the assessment to be levied against his or her property or business. The plan also shall
state whether bonds will be issued to finance improvements.
(g) The time and manner of collecting the assessments.
(h) The specific number of years in which assessments will be levied. In a new district, the
maximum number of years shall be five. Upon renewal, a district shall have a term not to exceed 10
years. Notwithstanding these limitations, a district created pursuant to this part to finance capital
improvements with bonds may levy assessments until the maximum maturity of the bonds. The
management district plan may set forth specific increases in assessments for each year of operation
of the district.
(i) The proposed time for implementation and completion of the management district plan.
(j) Any proposed rules and regulations to be applicable to the district.
(k) A Est of the properties or businesses to be assessed, including the assessor's parcel numbers
for properties to be assessed, and a statement of the method or methods by which the expenses of a
district will be imposed upon benefited real property or businesses, in proportion to the benefit
received by the property or business, to defray the cost thereof, including operation and
maintenance. The plan may provide that all or any class or category of real property which is exempt
by law from real property taxation may nevertheless be included within the boundaries of the district
but shall not be subject to assessment on real property.
(1) Any other item or matter required to be incorporated therein by the city council.
§ 36623. Procedure to levy assessment
(a) If a city council proposes to leery a new or increased property assessment, the notice and
protest and hearing procedure shall comply with Section 53753 of the GovervIneut Code.
(b) If a city council proposes to levy a new or increased business assessment, the notice and
protest and hearing procedure shall comply with Section 54954.6 of the Government Code, except that
notice shall be mailed to the owners of the businesses proposed to be assessed. A protest may be
made orally or in writing by any interested person. Every written protest shall be filed with the clerk
at or before the time fixed for the public hearing. The city council may waive any irregularity in the
form or content of any written protest. A written protest may be withdrawn in writing at any time
before the conclusion of the public hearing. Each written protest shall contain a description of the
business in which the person subscribing the protest is interested sufficient to identify the business
and, if a person subscribing is not shown on the official records of the city as the owner of the
business, the protest shall contain or be accompanied by written evidence that the person
subscribing is the owner of the business or the authorized representative. A written protest that does
not comply with this section shall not be counted in determining a majority protest. If written
protests are received from the owners or authorized representatives of businesses in the proposed
district that will pay 50 percent or more of the assessments proposed to be levied and protests are
not withdrawn so as to reduce the protests to less than 50 percent, no further proceedings to levy
the proposed assessment against such businesses, as contained in the resolution of intention, shall be
taken for a period of one year from the date of the finding of a majority protest by the city council.
(c) If a city council proposes to conduct a single proceeding to levy both a new or increased
property assessment and a new or increased business assessment, the notice and protest and hearing
procedure for the property assessment shall comply with subdivision (a), and the notice and protest
Appendix I — Law I Newport Beach Tourism Business Improvement District
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and hearing procedure for the business assessment shall comply with subdivision (b). If a majority
protest is received from either the property or business owners, that respective portion of the
assessment shall not be levied. The remaining portion of the assessment may be levied unless the
improvement or other special benefit was proposed to be funded by assessing both property and
business owners.
§ 36624. Changes to proposed assessments
At the conclusion of the public hearing to establish the district, the city council may adopt,
revise, change, reduce, or modify the proposed assessment or the type or types of improvements
and activities to be funded with the revenues from the assessments. Proposed assessments may only
be revised by reducing any or all of them. At the public hearing, the city council may only make
changes in, to, or from the boundaries of the proposed property and business improvement district
that will exclude territory that will not benefit from the proposed improvements or activities. Any
modifications, revisions, reductions, or changes to the proposed assessment district shall be reflected
in the notice and map recorded pursuant to Section 36627.
§ 36625. Resolution of formation
(a) If the city council, following the public hearing, decides to establish the proposed property
and business improvement district, the city council shall adopt a resolution of formation that shall
contain all of the following:
(1) A brief description of the proposed activities and improvements, the amount of the
proposed assessment, a statement as to whether the assessment will be levied on property,
businesses, or both Within the district, a statement about whether bonds will be issued, and a
description of the exterior boundaries of the proposed district. The descriptions and statements do
not need to be detailed and shall be sufficient if they enable an owner to generally identify the nature
and extent of the improvements and activities and the location and extent of the proposed district.
(2) The number, date of adoption, and title of the resolution of intention.
(3) The time and place where the public hearing was held concerning the establishment of the
district.
(4) A determination regarding any protests received. The city shall not establish the district or
levy assessments if a majority protest was received.
(5) A statement that the properties, businesses, or properties and businesses in the district
established by the resolution shall be subject to any amendments to this part.
(6) A statement that the improvements and activities to be provided in the district will be
funded by the leery of the assessments. The revenue from the levy of assessments within a district
shall not be used to provide improvements or activities outside the district or for any purpose other
than the purposes specified in the resolution of intention, as modified by the city council at the
hearing concerning establishment of the district.
(7) A finding that the property or businesses within the area of the property and business
improvement district will be benefited by the improvements and activities funded by the
assessments proposed to be levied.
(b) The adoption of the resolution of formation and, if required, recordation of the notice and
map pursuant to Section 36627 shall constitute the levy of an assessment in each of the fiscal years
referred to in the management district plan.
Appendix l — Law I Newport Beach Tourism Business Improvement District
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5 36626. Resolution establishing district
If the city council, following the public hearing, desires to establish the proposed property and
business improvement district, and the city council has not made changes pursuant to Section
36624, or has made changes that do not substantially change the proposed assessment, the city
council shall adopt a resolution establishing the district. The resolution shall contain all of the
information specified in paragraphs (1) to (8), inclusive, of subdivision (b) of Section 36625, but
need not contain information about the preliminary resolution if none has been adopted.
36626.5. [Section repealed 1999.]
§ 36626.6. [Section repealed 1999.1
5 36626.7. [Section repealed 1999.]
5 36627. Notice and assessment diagram
Following adoption of the resolution establishing district assessments on properties pursuant to
Section 36625 or Section 36626, the clerk of the city shall record a notice and an assessment diagram
pursuant to Section 3114. No other provision of Division 4.5 (commencing with Section 3100)
applies to an assessment district created pursuant to this part.
S 36628. Establishment of separate benefit zones within district; Categories of businesses
The city council may establish one or more separate benefit zones within the district based upon
the degree of benefit derived from the improvements or activities to be provided within the benefit
zone and may impose a different assessment within each benefit zone. If the assessment is to be
levied on businesses, the city council may also define categories of businesses based upon the degree
of benefit that each will derive from the improvements or activities to be provided within the district
and may impose a different assessment or rate of assessment on each category of business, or on
each category of business with n each zone.
§ 36628.5. Assessments on businesses or property owners
The city council may levy assessments on businesses or on property owners, or a combination of
the two, pursuant to this part. The city council shall structure the assessments in whatever manner it
determines corresponds with the distribution of benefits from the proposed improvements and
activities.
§ 36629. Provisions and procedures applicable to benefit zones and business categories
All provisions of this part applicable to the establishment, modification, or disestablishment of a
property and business improvement district apply to the establishment, modification, or
disestablishment of benefit zones or categories of business. The city council shall, to establish,
modify, or disestablish a benefit zone or category of business, follow the procedure to establish,
modify, or disestablish a property and business improvement district.
5 36630. Expiration of district; Creation of new district
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If a property and business improvement district expires due to the time limit set pursuant to
subdivision (h) of Section 36622, anew management district plan may be created and a new district
established pursuant to this part.
§ 36631. Time and manner of collection of assessments; Delinquent payments
The collection of the assessments levied pursuant to this part shall be made at the time and in
the manner set forth by the city council in the resolution levying the assessment. Assessments levied
on real property may be collected at the same time and in the same manner as for the ad valorem
property tax, and may provide for the same lien priority and penalties for delinquent payment. All
delinquent payments for assessments levied pursuant to this part shall be charged interest and
penalties.
S 36632. Assessments to be based on estimated benefit; Classification of real property and
businesses; Exclusion of residential and agricultural property
(a) The assessments levied on real property pursuant to this part shall be levied on the basis of
the estimated benefit to the real property within the property and business improvement district.
The city council may classify properties for purposes of determining the benefit to property of the
improvements and activities provided pursuant to this part.
(b) Assessments levied on businesses pursuant to this part shall be levied on the basis of the
estimated benefit to the businesses within the property and business improvement district. The city
council may classify businesses for purposes of determining the benefit to the businesses of the
improvements and activities provided pursuant to this part.
(c) Properties zoned solely for residential use, or that are zoned for agricultural use, are
conclusively presumed not to benefit from the improvements and service funded through these
assessments, and shall not be subject to any assessment pursuant to this part.
S 36633. Time for contesting validity of assessment
The validity of an assessment levied under this part shall not be contested in any action or
proceeding unless the action or proceeding is commenced within 30 days after the resolution levying
the assessment is adopted pursuant to Section 36626. Any appeal from a final judgment in an action
or proceeding shall be perfected within 30 days after the entry of judgment.
§ 36634. Service contracts authorized to establish levels of city services
The city council may execute baseline service contracts that would establish levels of city
services that would continue after a property and business improvement district has been formed.
§ 36635. Request to modify management district plan
The owners' association may, at any time, request that the city council modify the management
district plan. Any modification of the management district plan shall be made pursuant to this
chapter.
S 36636. Modification of plan by resolution after public hearing; Adoption of resolution of
intention; Modification of improvements and activities by adoption of resolution after public
hearing
• Appendix 1 — Law I Newport Beach Tourism Business Improvement District
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(a) upon the written request of the owners' association, the city council may modify the
management district plan after conducting one public hearing on the proposed modifications. The
City council may modify the improvements and activities to be funded with the revenue derived
from the leery of the assessments by adopting a resolution determining to make the modifications
after holding a public hearing on the proposed modifications-. If the modification includes the levy
of a new or increased assessment, the city council shall comply with Section 36623. Notice of all
other public meetings and public hearings pursuant to this section shall comply with both of the
Following:
(1) The resolution of intention shall be published in a newspaper of general circulation in the
city once at least seven days before the public meeting.
(2) A complete copy of the resolution of intention shall be mailed by first class mail, at least 10
days before the public meeting, to each business owner or property owner affected by the proposed
modification.
(b) The city council shall adopt a resolution of intention which states the proposed modification
prior to the public hearing required by this section. The public hearing shall be held not more than
90 days after the adoption of the resolution of intention.
� 36637. Reflection of modification in notices recorded and maps
Any subsequent modification of the resolution shall be reflected in subsequent notices and maps
recorded pursuant to Division 4.5 (commencing with Section 3100), in a manner consistent with the
provisions of Section 36627.
S 36640. Bonds authorized; Procedure; Restriction on reduction or termination of
assessments
(a) The city council may, by resolution, determine and declare that bonds shall be issued to
finance the estimated cost of some or all of the proposed improvements described in the resolution
of formation adopted pursuant to Section 36625, if the resolution of formation adopted pursuant to
that section provides for the issuance of bonds, under the Improvement Bond flet of 1915
(Division 10 (commencing with Section 8500)) or in conjunction with Marks -Roos Local Bond
Pooling Act of 1985 (Article 4 (commencing with Section 6584) of Chapter 5 of Division 7 of "Title 1 of the
Gownrnreni Code). Either act, as the case may be, shall govern the proceedings relating to the issuance
of bonds, although proceedings under the Bond Act of 1915 may be modified by the city council as
necessary to accommodate assessments levied upon business pursuant to this part.
(b) The resolution adopted pursuant to subdivision (a) shall generally describe the proposed
improvements specified in the resolution of formation adopted pursuant to Section 36625, set forth
the estimated cost of those improvements, specify the number of annual installments and the fiscal
years during which they are to be collected. The amount of debt service to retire the bonds shall not
exceed the amount of revenue estimated to be raised from assessments over 30 years.
(c) Notwithstanding an), other provision of this part, assessments levied to pay the principal and
interest on any bond issued pursuant to this section shall not be reduced or terminated if doing so
would interfere with the timely retirement of the debt.
§ 36641. [Section repealed 2001.1
§ 36642. [Section repealed 2001.1
36643. [Section repealed 2001.1
0 Appendix 1 — Law I Newport Beach Tourism Business Improvement District
31
§ 36650. Report by owners' association; Approval or modification by city council
(a) The owners' association shall cause to be prepared a report for each fiscal year, except the
fust year, for which assessments are to be levied and collected to pay the costs of the improvements
and activities described in the report. The owners' association's fust report shall be due after the fust
year of operation of the district. The report may propose changes, including, but not limited to, the
boundaries of the property and business improvement district or any benefit zones within the
district, the basis and method of levying the assessments, and any changes in the classification of
property, including any categories of business, if a classification is used.
(b) The report shall be filed with the clerk and shall refer to the property and business
improvement district by name, specify the fiscal year to which the report applies, and, with respect
to that fiscal year, shall contain all of the following information:
(1) Any proposed changes in the boundaries of the property and business improvement district
or in any benefit zones or classification of property or businesses within the district.
(2) The improvements and activities to be provided for that fiscal year.
(3) An estimate of the cost of providing the improvements and the activities for that fiscal year.
(4) The method and basis of levying the assessment in sufficient detail to allow each real
property or business owner, as appropriate, to estimate the amount of the assessment to be levied
against his or her property or business for that fiscal year.
(5) The amount of any surplus or deficit revenues to be carried over from a previous fiscal year.
(6) The amount of any contributions to be made from sources other than assessments levied
pursuant to this part.
(c) The city council may approve the report as fled by the owncrs' association or may modify
any particular contained in the report and approve it as modified. Any modification shall be made
pursuant to Sections 36635 and 36636.
The city council shall not approve a change in the basis and method of levying assessments that
would impair an authorized or executed contract to be paid from the revenues derived from the levy
of assessments, including any commitment to pay principal and interest on any bonds issued on
behalf of the district.
5 36651. Designation of owners' association to provide improvements and activities
The management district plan may, but is not required to, state that an owners' association will
provide the improvements or activides described in the management district plan. If the
management district plan designates an owners' association, the city shall contract with the
designated nonprofit corporation to provide services.
§ 36660. Renewal of district; Transfer or refund of remaining revenues; District term limit
(a) Any district previously established whose term has expired, may be renewed by following the
procedures for establishment as provided in this chapter.
(b) Upon renewal, any remaining revenues derived from the lcvy of assessments, or any
revenues derived from the sale of assets acgtdred with the revenues, shall be transferred to the
renewed district. If the renewed district includes additional parcels or businesses not included in the
prior district, the remaining revenues shall be spent to benefit only the parcels or businesses in the
prior district. If the renewed district does not include parcels or businesses included in the prior
Appendix l — Law I Newport Beach Tourism Business improvement District
32
district, the remaining revenues attributable to these parcels shall be refunded to the owners of these
parcels or businesses.
(c) Upon renewal, a district shall have a term not to exceed 10 years, or, if the district is
authorized to issue bonds, until the maximum maturity of those bonds. There is no requirement that
the boundaries, assessments, improvements, or activities of a renewed district be the same as the
original or prior district.
4 36670. Circumstances permitting disestablishment of district; Procedure
(a) Any district established or extended pursuant to the provisions of this part, where there is no
indebtedness, outstanding and unpaid, incurred to accomplish any of the purposes of the district,
may be disestablished by resolution by the city council in either of the following circumstances:
(1) If the city council finds there has been misappropriation of funds, malfeasance, or a
violation of law in connection with the management of the district, it shall notice a hearing on
disestablishment.
(2) During the operation of the district, there shall be a 30 -day period each year in which
assessees may request disestablishment of the district. The fust such period shall begin one year after
the date of establishment of the district and shall continue for 30 days. The next such 30 -day period
shall begin two years after the date of the establishment of the district. Each successive year of
operation of the district shall have such a 30 -day period. Upon the written petition of the owners or
authorized representatives of real property or the owners or authorized representatives of businesses
in the area who pay 50 percent or more of the assessments levied, the city council shall pass a
resolution of intention to disestablish the district. The city council shall notice a hearing on
disestablishment.
(b) The city council shall adopt a resolution of intention to disestablish the district prior to the
public hearing required by this section. The resolution shall state the reason for the disestablishment,
shall state the time and place of the public hearing, and shall contain a proposal to dispose of any
assets acquired with the revenues of the assessments levied within the property and business
improvement district. The notice of the hearing on disestablishment required by this section shall be
given by mail to the property owner of each parcel or to the owner of each business subject to
assessment in the district, as appropriate. 'I he city shall conduct the public hearing not less than 30
days after mailing the notice to the property or business owners. The public hearing shall be held not
more than 60 days after the adoption of the resolution of intention.
§ 36671. Refund of remaining revenues upon disestablishment or expiration without
renewal of district; Calculation of refund; Use of outstanding revenue collected after
disestablishment of district
(a) Upon the disestablishment or expiration without renewal of a district, any remaining
revenues, after all outstanding debts are paid, derived from the levy of assessments, or derived from
the sale of assets acquired with the revenues, or from bond reserve or construction funds, shall be
refunded to the owners of the property or businesses then located and operating within the district
in which assessments were levied by applying the same method and basis that was used to calculate
the assessments levied in the fiscal year in which the district is disestablished or expires. All
outstanding assessment revenue collected after disestablishment shall be spent on improvements
and activities specified in the management district plan.
Appendix I — Law I Newport Beach Tourism Business Improvement District
33
(b) If the disestablishment occurs before an assessment is levied for the fiscal year, the method
and basis that was used to calculate the assessments levied in the immediate prior fiscal year shall be
used to calculate the amount of any refund.
Appendix 1 — Law I Newport Beach Tourism Business Improvement District
M
APPENDIX 2 - ASSESSED BUSINESSES
Fairmont Newport Beach
Hyatt Regency Newport Beach
Newport Beach Marriott
Bayview
Newport Beach Marriott Hotel
& Spa
Radisson Newport Beach
Balboa Bay Club and Resort
The Island Newport Beach
Newport Dunes Waterfront
Resort & Marina
1107 Jamboree Road
Ncwport Beach
CA
92660
500 Bayview Circle
Newport Beach
CA
92660
900 Newport Center Drive
Newport Beach
CA
92660
4545 MacArthur Boulevard
Newport Beach
CA
92660
1221 West Coast Highway
Newport Beach
CA
92663
690 Newport Center Drive
Newport Beach
CA
92660
1131 Back Bay Drive
Newport Beach
CA
92660
Appendix 2 — Assessed Businesses I Newport Beach Tourism Business Improvement
District
35
F
i
'41FOR7I
January 17, 2014
O_ . `
CITY CLERK'S OFFICE
Leilani I. Brown, MMC
Dear Newport Beach Tourism Business Improvement District Member:
On Tuesday, December 10, 2013 the Newport Beach City Council adopted Resolution No.
2013-89, A Resolution Declaring its Intention to Renew the Newport Beach Tourism
Improvement District (NBTBID). The City Council then held a public meeting, to receive public
comment on the proposed renewal, on January 14, 2014.
The final step in the NBTBID renewal process is for the City Council to hold a public hearing on
January 28, 2014 at 7:00 p.m. or as soon thereafter as this matter may be heard. The public
hearing will be held in the Newport Beach Council Chambers, Newport Beach Civic Center, 100
Civic Center Drive, Newport Beach, CA 92660.
You are welcome to attend the public hearing to provide your comments on the NBTBID's
renewal. Written comments may also be submitted in advance of the public hearing to the City
Clerk's Office, 100 Civic Center Drive, Bay E, Newport Beach, CA, 92660 or
cityclerk(aD,newportbeachca.gov. A copy of the Management District Plan for the renewed
NBTBID is on file and may be reviewed at the City Clerk's Office as well.
If ultimately approved by the Newport Beach City Council on January 28, the NBTBID will be
renewed and its term will expire on January 31, 2024. In addition, the new assessment will be
three percent (3%) of gross short-term room rental revenue (it is currently 2%) and the Island
Hotel Newport Beach will be added as an NBTBID member.
Please note that the NBTBID renewal is a separate, but related process, to the NBTBID
modification. You will receive a separate letter and information that pertains specifically to the
proposed modification.
4,,� �. ���
Leilani I. Brown, MMC
City Clerk
Encl: Resolution 2013-89
100 Civic Center Drive • Post Office Box 1768 • Newport Beach, California 92658-8915
Telephone: (949) 644-3005 • Fax: (949) 644-3039 • wivw.newportbeachca.gov
RESOLUTION NO. 2013-89
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF NEWPORT BEACH DECLARING ITS INTENTION TO
RENEW THE NEWPORT BEACH TOURISM BUSINESS
IMPROVEMENT DISTRICT AND FIXING THE TIME AND
PLACE OF A PUBLIC MEETING AND A PUBLIC
HEARING THEREON AND GIVING NOTICE THEREOF
WHEREAS, the Property and Business Improvement Law of 1994, Streets and
Highways Code Sections 36600 et seq., authorizes cities and counties to establish property
and business improvement districts for the purposes of promoting tourism; and
WHEREAS, the City Council created the Newport Beach Tourism Business
Improvement District (NBTBID) by Resolution No. 2009-21 on April 28, 2009; and
WHEREAS, Visit Newport Beach (VNB) representatives, lodging business owners,
and representatives from the City of Newport Beach (City) have met to consider the renewal
of the NBTBID; and
WHEREAS, Visit Newport Beach has drafted a Management District Plan (MDP)
which sets forth the proposed boundary of the NBTBID, a service plan and budget, and a
proposed means of governance; and
WHEREAS, a majority of the lodging business owners subject to assessment under
the NBTBID have petitioned the City Council to renew the NBTBID.
NOW, THEREFORE, the City Council of the City of Newport Beach resolves as
follows:
Section 1: The recitals set forth herein are true and correct.
Section 2: The City Council finds that the lodging businesses that will pay more
than fifty percent (50%) of the assessment proposed in the MDP have signed and submitted
petitions in support of the renewal of the NBTBID. The City Council accepts the petitions and
adopts this resolution of intention to renew the NBTBID and to levy an assessment on certain
lodging businesses within the NBTBID boundaries in accordance with the Property and
Business Improvement District Law of 1994.
Section 3: The City Council finds that the MDP satisfies all requirements of
California Streets and Highways Code Section 36622.
Section 4: The City Council declares its intention to renew the NBTBID and to levy
and collect assessments on lodging businesses within the NBTBID boundaries pursuant to
the Property and Business Improvement District Law of 1994.
Section 5: The boundaries of the NBTBID shall be the boundaries of the City of
Newport Beach. Please see the attached map, incorporated herein as Exhibit A. The
renewed NBTBID includes eight (8) lodging businesses located within the boundaries of the
City of Newport Beach, and other hotels and resorts that may join the NBTBID in the future.
The NBTBID shall include the Fairmont Newport Beach, the Hyatt Regency Newport Beach,
the Newport Beach Marriott Bayview, the Newport Beach Marriott Hotel & Spa, the Radisson
Newport Beach, the Balboa Bay Club and Resort (a.k.a., Balboa Bay Resort), the Newport
Dunes Waterfront Resort and Marina, the Island Hotel Newport Beach, and any other hotel
and resort business that may join NBTBID in the future.
Additional hotels and resorts that wish to pay the assessment and receive NBTBID
services in the future may do so upon the approval of a majority of the then existing
membership of the NBTBID, and through the execution of an agreement with the City,
approved by the City Council, after a noticed public hearing consistent with California Streets
and Highways Code Sections 36623 and 36637, as the same may be amended from time -to -
time.
Section 6: The name of the renewed district shall remain Newport Beach Tourism
Business Improvement District.
Section 7: The annual assessment rate is three percent (3.0%) of gross short-term
(stays less than thirty (30) calendar days) room rental revenue. Because programs will not
be designed to attract certain stays, certain types of stays will not be assessed, as described
in the MDP.
Section 8: The assessments levied for the NBTBID shall be applied to provide
specific benefits directly to assessed businesses by increasing room night sales. Marketing,
sales promotions, advertising, and communications will increase overnight tourism and market
assessed businesses as tourist, meeting and event destinations, thereby increasing room night
sales. Funds remaining at the end of any year may be used in subsequent years in which
NBTBID assessments are levied as long as they are used consistent with the requirements of
this resolution and the MDP.
Section 9: The NBTBID will have a ten (10) year term unless renewed or
terminated pursuant to the California Streets and Highways Code.
Section 10: Bonds will not be issued.
Section 11: The time and place for the public meeting to hear testimony on renewing
the NBTBID and levying assessments is set for January 14, 2014, at 7:00 p.m., or as soon
thereafter as the matter may be heard, at the Council Chambers located at 100 Civic Center
Drive, Newport Beach, CA 92660.
Section 12: The time and place for the public hearing to renew the NBTBID and levy
the assessment is set for January 28, 2014, at 7:00 p.m., or as soon thereafter as the matter
may be heard, at the Council Chambers located at 100 Civic Center Drive, Newport Beach,
CA 92660. The City Clerk is directed to provide written notice to the lodging businesses
subject to assessment of the date and time of the hearing and to provide that notice as
required by California Streets and Highways Code Section 36623.
Section 13: At the public hearing the testimony of all interested persons for or
against the establishment of the NBTBID may be received. If, at the conclusion of the public
hearing, there are of record written protests by the owners of the lodging businesses within
the proposed NBTBID that will pay fifty percent (50%) or more of the estimated total
assessment of the entire NBTBID, no further proceedings to renew the NBTBID shall occur
for a period of one (1) year.
Section 14: The complete MDR is on file with the City Clerk and may be reviewed
upon request.
Section 15: The City Council finds the adoption of this resolution of intention is not
subject to the California Environmental Quality Act ("CEQA") pursuant to Sections
15060(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect physical
change in the environment) and 15060(c)(3) (the activity is not a project as defined in Section
15378) of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because
it has no potential for resulting in physical change to the environment, directly or indirectly.
Section 16: If any section, subsection, sentence, clause or phrase of this resolution
is, for any reason, held to be invalid or unconstitutional, such decision shall not affect the
validity or constitutionality of the remaining portions of this resolution. The City Council
hereby declares that it would have passed this resolution, and each section, subsection,
clause or phrase hereof, irrespective of the fact that any one or more sections, subsections,
sentences, clauses and phrases be declared invalid or unconstitutional.
Section 17: This resolution shall take effect immediately upon its adoption by the
City Council and the City Clerk shall certify the vote adopting this resolution.
ADOPTED this 1 e day of December, 2013.
ATTEST:
4kk
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Leilani 1. Brown, v
City Clerk
Keith D. CuFfy,
Mayor
EXHIBIT A
District Boundaries
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44 R
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Newport'Beach�
City Limits
1
'133
Radisson Newport Beach
0
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Fairmont Newport Beach
73
Newport Beach Marriott Bayview
UPPER
NEWPORT
BAY
55 ,
A
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Island Hotel Newport Beach m
Balboa Bay Club and Resort Hyatt Regency Newport Beach o
Newport Beach Marriott Hotel & Spa
'V�tv Newport Dunes Waterfront Resort & Marina
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STATE OF CALIFORNIA
COUNTY OF ORANGE
CITY OF NEWPORT BEACH
1, Leilani I. Brown, City Clerk of the City of Newport Beach, California, do hereby certify that the
whole- number of members of the City Council is seven; that the foregoing resolution, being Resolution
No. 2013-89 was duly and regularly Introduced before and adopted by the City Council of said City at a
regular meeting of said Council, duly and regularly held on the 101h day of December, 2013, and that the
same was so passed and adopted by the following vote, to wit.
Ayes: Gardner, Petros, Hill, Selich, Henn, Mayor Curry
Nays: Daigle
IN WITNESS WHEREOF, I have hereunto subscribed my name and affixed the official seal of
said City this '11`x' day of December, 2013.
LA
City Clerk
Newport Beach, California
(Seal)
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Debra L. Snavely
General Manager
Newport Beach Marriott Hotel & Spa
900 Newport Center Drive
Newport Beach, CA 92660
Robert Leck
General Manager
Radisson Newport Beach
4545 MacArthur Boulevard
Newport Beach, CA 92660
Karl Kruger
General Manager
Fairmont Newport Beach
4500 MacArthur Boulevard
Newport Beach, CA 92660
Andy Theodorou
General Manager
Newport Dunes Waterfront Resort &
Marina
1131 Back Bay Drive
Newport Beach, CA 92660
Kandee Anderson
General Manager
Newport Beach Marriott Bayview
500 Bayview Circle
Newport Beach, CA 92660
Donald Stamets
General Manager
Island Hotel Newport Beach
690 Newport Center Drive
Newport Beach, CA 92660
Daniel Kuperschmid
General Manager
Hyatt Regency Newport Beach
1107 Jamboree Road
Newport Beach, CA 92660
Dieter Hissen
General Manager
Balboa Bay Resort
1221 West Coast Highway
Newport Beach, CA 92663
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