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HomeMy WebLinkAbout18 - NBTV Programming & OperationsCITY OF NEWPORT BEACH City Council Staff Report March 11, 2014 Agenda Item No. 18. TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL FROM: Dave Kiff, City Manager — (949) 644 -3002, dkiff @newportbeachca.gov PREPARED BY: Tara Finnigan PHONE: 949 - 644 -3035 TITLE: Agreement with Visit Newport Beach & Company to Manage NBTV Programming and Operations ABSTRACT: Staff recommends that the City of Newport Beach enter an agreement with Newport Beach & Company (NB & Co.) for $150,000 per year for the management of NBTV programming and operations. A partnership with NB & Co. would help the City to expand and improve NBTV programming and better promote the cable channel. RECOMMENDATION: Authorize the City Manager to enter into an agreement with Newport Beach & Company that incorporates the scope of service, terms and guidelines included as attachments to this staff report. FUNDING REQUIREMENTS: The current adopted budget includes sufficient funding for this agreement. DISCUSSION: Background The City of Newport Beach (City) has programmed and operated its own government cable television channel, called Newport Beach Television (NBTV), since April 2007. NBTV programming is available within Newport Beach to Time Warner and Cox cable television subscribers and to the general public via web streaming through the City's web site (newportbeachca.gov). NBTV primarily airs programming created and produced by the City, 309 but also includes some programming produced and contributed by other local, state and federal agencies. The programs produced by NBTV include City Council meetings and shows that feature City programs and projects, local events, and city history. Since its inception, NBTV has operated on a modest budget with a small staff. The original programming (other than City Council meetings) typically follows a "news- style," 30- minute format in which a host conducts interviews and little or no b -roll (background footage), graphics or effects are incorporated. The part -time production crew is also limited in how much time they can spend shooting and editing. This format keeps costs low, but production values can be low as well. The structure has been effective thanks in large part to the dedicated production crew. There has been an underlying need, however, to invest more time and money into programming. Proposed Changes Community members have expressed interest in seeing NBTV better utilized to engage the community in civic and community affairs. There has been particular interest in seeing the programming expanded beyond strictly government- focused shows to highlight the Newport Beach lifestyle, the community, and the opportunities offered to the public as a whole. Challenges Staff agrees that NBTV is an asset and that the programming could and should be expanded. There are, however, a number of challenges that would need to be addressed. 1. Funding. From the time the City assumed responsibility for NBTV, station operations and programming have been accomplished on a limited budget (currently approximately $126,000 /year). To make substantive and effective programming changes, staff believes the budget would need to be increased by potentially two or three times its current level. And, due to the City's long -term personnel costs, the City Manager has serious reservations about hiring a full -time employee to help manage the station and /or extending the hours of part -time employees. 2. Changing Technology /Viewer Interests. Newport Beach has a population of approximately 86,000 and an estimated 22,000 to 25,000 cable television subscribers. The number of subscribers will likely decline as customers move away from traditional, cable television and toward streaming content. 3. Lack of Engagement. In 2010, the City developed a qualitative questionnaire to solicit community feedback on NBTV. Of the 2,300 survey respondents, there was roughly a 50 -50 split between NBTV watchers and non - watchers. The vast majority of those that had watched NBTV did so to view City Council meetings. An important demographic note: 1394 (62 percent) of the respondents were 60+ year of age; 584 (26 percent) were ages 41 -60; 225 (10 percent) were 25 -40; and only 36 (two percent) were in the 18 -24 age group. 4. Competition for Viewers. Though there are approximately 20,000 to 25,000 cable television subscribers in Newport Beach, those customers have hundreds of channels to choose from. NBTV is competing with ESPN, HBO, NBC, the Food Network, a plethora of news outlets, and hundreds of other channels for every viewer's attention. In 2012, City staff worked with a consultant to study other options for NBTV. The consultant was able to obtain viewership information from one of the two cable providers. The information confirmed what the 2010 survey found - that City Council meetings were the most watched program on NBTV (three times more than other programs). The problem - 310 only 100 -150 people were tuning in for the meetings (Cox customers only). On slower viewing days, only about 40 viewers tuned in to NBTV on the Cox side of town. The consultant looked at other government channels' viewership numbers and while a few fared better, no city's viewership numbers were close to competing with mainstream television stations. 5. Legal Concerns. Concerns have been raised that by expanding NBTV, NBTV may lose its designation as a government access channel. To address these concerns and ensure that NBTV remains a government access channel, the City Attorney's Office has prepared NBTV Guidelines (Attachment A) to be incorporated into the proposed agreement with Newport Beach and Company. By incorporating these Guidelines into the agreement, the City of Newport Beach will maintain ultimate control of the programming and content. Overall, City staff believes that NBTV can be improved in the short-term and more viewers will tune in if the City can offer new programming options, increase production values and provide more compelling content, and better promote the channel. Staff, however, is concerned that the City's traditional approach to NBTV - creating and producing programs for the channel and then secondarily streaming them via the Web — will eventually be outdated. In the long -term, staff believes the City's efforts should gradually shift to accommodate changing technology and viewer habits. Meaning that, the City should produce shorter, more current videos that are first posted to the Web and then programmed for NBTV. Potential Solutions Staff looked at what some other Southern California cities are doing with their government channels and considered a number of options for what to do with NBTV. Option Pros Cons Continue with the status quo No staff or programming Doesn't address need for changes. programming changes. Doesn't alleviate staffing issues. Reduce the number of original No budget impact. Less variety for viewers. programs produced - less quantity, better quality Eliminate all programming Saves money and staff time. Limits broadcast content to except for Council Council meetings and bulletin meetings - a model board. followed by many cities. Program for the Web only — more Potentially saves some Eliminates need for use of short video money and staff time. government channel. Outsource NBTV Brings fresh approach to Costs could increase programming, saves City staff significantly or programming time. could be reduced. Staff believes that outsourcing is the right solution if the City wants to continue operating its own television station and expand original programming. The challenge has been how to do so in a cost - effective manner that alleviates the time staff spent operating and managing NBTV. Working with Newport Beach & Company 311 As the City was evaluating what to do with NBTV, Visit Newport Beach, Inc. (VNB) was expanding its marketing efforts and forming a separate organization called Newport Beach & Company (NB & Co.). The purpose of NB & Co. is to look at promoting the city beyond the visitor market. The organization wants to work with the City, community organizations and local businesses to promote and market the city to a variety of audiences. Staff contacted Gary Sherwin, CEO of VNB and NB & Co., about possibly partnering with the City on NBTV. After some discussion, both the City and NB & Co. felt the idea had merit and have continued to meet and discuss a possible partnership. NB & Co. uses video in their public relations and marketing efforts. They have an in -house team of marketing, creative and administrative staff that can help develop new programming and promote NBTV to Newport Beach residents and visitors. Most importantly, a partnership would enable the City and NB & Co. to share and reuse content for multiple purposes. For example, NBTV could cover the opening of the Newport Beach Film Festival. That content would be aired as a show on NBTV. A short section of the show could be streamed on the Web (city website, YouTube, etc.) Portions of the show could also be used for a video promoting local events that would air in local hotel rooms. Staff believes that a partnership with NB & Co. would help the City to reinvigorate NBTV and in the process, overcome some of the challenges previously outlined. NB & Co.'s marketing expertise would be very helpful in developing new programming that appeals to the current and potential audience and in identifying better methods for promoting NTBV to residents and visitors. Sharing resources would also help to contain costs. The City current spends approximately $126,000 per year to operate and maintain NBTV. This figure includes part -time staff costs ($100,000), a percentage of the time our full -time staff spends supporting NBTV ($16,000), and equipment maintenance costs ($10,000). Staff is proposing to compensate NB & Co. $150,000 per year to manage NBTV. Though this figure is slightly higher than what the City currently expends, staff believes the professional support from NB & Co. would help us to make good programming changes and would be worth the additional funding. The City would maintain ownership of all NBTV equipment. It is important to note that the City does receive franchise fees and PEG (Public, Educational, Government) Capital fees from the local cable television providers - Time Warner, Cox and AT &T. Those amounts are listed below. *Must be expended on equipment, maintenance. A portion of the cable fees could be earmarked to offset the funding increase for NBTV. NB & Co. is excited about potentially adding NBTV as a tool in its marketing efforts. If the City Council approves the proposed partnership, the company has agreed to retain a full - time consultant, Tom Johnson, to oversee the day -to -day operations of NBTV. NB & Co. would also commit staff resources and $20,000 in funding for NBTV during the first year of 312 FY 10 -11 FY 11 -12 1 FY 12 -13 PEG` Fees 147,516 264,699 1 264,680 Cable Fees 1,769,294 1,802,692 1,840,024 *Must be expended on equipment, maintenance. A portion of the cable fees could be earmarked to offset the funding increase for NBTV. NB & Co. is excited about potentially adding NBTV as a tool in its marketing efforts. If the City Council approves the proposed partnership, the company has agreed to retain a full - time consultant, Tom Johnson, to oversee the day -to -day operations of NBTV. NB & Co. would also commit staff resources and $20,000 in funding for NBTV during the first year of 312 the agreement. Recommended Agreement Terms 1. City staff is proposing that the City enter an agreement with NB & Co. to manage NBTV for a two —year term with the option of two, one -year renewals. 2. NB & Co. would be compensated $150,000 per year for accomplishing the tasks outlined in the proposed scope of work (Attachment B). 3. NB & Co. will meet monthly with staff from the City Manager's Office to briefly discuss NBTV programming and scheduling. 4. City staff will approve all programming and content to be published on NBTV to ensure compliance with the NBTV Guidelines. 5. All programming will be developed in a manner that ensures fairness or equity among business or community groups. 6. NB & Co. will produce a brief, annual report describing its programming in the previous 12 months. The annual report should include metrics showing the reach and impact of NBTV on visitors, residents and businesses. 7. The City would own the video produced and NB & Co. be permitted to use it for promotional, educational or other purposes. Staff appreciates the City Council's patience as we have sought to identify the right approach for expanding and improving NBTV. We believe that the recent NBTV equipment upgrades made during the move to the Civic Center, combined with a partnership with NB & Co., are the right mix for improving, updating and expanding NBTV programming. ENVIRONMENTAL REVIEW: Staff recommends the City Council find this action is not subject to the California Environmental Quality Act ( "CEQK) pursuant to Sections 15060(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect physical change in the environment) and 15060(c)(3) (the activity is not a project as defined in Section 15378)of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no potential for resulting in physical change to the environment, directly or indirectly. NOTICING: The agenda item has been noticed according to the Brown Act (72 hours in advance of the meeting at which the City Council considers the item). ATTACHMENTS: 313 Name: D NBTV Guidelines 03- 14.pdf NBTV Scope of Work 03- 14.pdf Description: A. NSTV Guidelines B. Proposed Scope of Work 314 ATTACHMENT A I. NBTV Purpose The purpose of these regulations ( "Guidelines ") is to provide guidelines for the use of Newport Beach Television ("NBTV), a government access channel, and to describe its use by the City of Newport Beach ( "City'). NBTV is a government access channel as provided for in the Cable Communications Policy Act of 1984. This Federal legislation establishes government channels, educational channels and public channels for use by each of the corresponding broad groups. Because NBTV is a government channel, there is no legal requirement to broadcast any type of programming that is not government- sponsored. NBTV is committed to programming that helps residents learn more about City programs, their neighbors and about important issues facing the area in general. II. NBTV Objectives The objectives for use of NBTV are as follows: 1. To serve as an on -going source of government information for the residents of and visitors to Newport Beach. 2. To increase public knowledge of the functions and responsibilities of City government, and of the functions of the various City departments, Commissions, Boards and Committees. 3. To serve as the official information center in the case of a local emergency situation ( i.e., flood, earthquake, fire, crime, etc.). 4. To supplant the public safety awareness efforts of the City's Police Department and Fire Department. 5. To enhance awareness of local history, culture, issues and activities. 6. To provide programs that facilitate and encourage an aware and educated electorate. III. Programming Guidelines NBTV will provide information to the residents of Newport Beach concerning the functions, activities, programs, and issues of the City. NBTV is not intended to be used as a political forum by an individual or group, nor as a mechanism for building exclusive support for a particular person, program, or issue. Use of the channel shall be governed by the operating procedures set forth herein, and by the rules of the Federal Communications Commission ( "FCC ") as they may apply to the operations of NBTV. Due to the diversity of opinions held by individuals, 100% agreement on programming content is impossible. Therefore, opinions expressed on the channel may not necessarily reflect those of the City Council, the City Manager, City Staff or the City's appointed officials and volunteers. 315 The City Manager or his /her designee reserves the right to review all programs, proposed and /or completed, to determine compliance with the Guidelines. Any program under consideration may be accepted as presented, may be turned down completely, or may be given conditional approval. In the case of conditional approval, a program may be deemed appropriate and worthy, except for stated objectionable or offensive program portions, which may be listed as needing revision or deletion from the program. The presenter of the program will then have the option of making all specified changes or withdrawing the program from consideration altogether. Because NBTV is a government channel, there is no legal requirement to broadcast any type of programming that is not government- sponsored. In all circumstances, the City Manager or his /her designee has sole and absolute discretion and will maintain final approval authority for NBTV programming. IV. Programming Restrictions 1. NBTV will not telecast (e.g., present on NBTV broadcast), or allow to be telecast, any programming containing the following: (a) Paid advertising material. Paid advertising material includes, but is not limited to, advertising by or on behalf of a candidate for public office or program material made available without charge by persons, corporations, or institutions which have a commercial interest in the subject matter. Grants accepted by the City pursuant to the Guidelines shall not be considered advertising. This provision shall not prevent the identification of persons or institutions providing grants or contributions to underwrite the cost of programs unrelated to the commercial interest of the donor or to programs which have a public interest overriding the private commercial interests. (b) Copyrighted material, unless express written consent or clearance for use has been obtained. (c) Programming which is prohibited by applicable Federal, State or local laws. 2. In the case of programs deemed to be worthy or of social or artistic value, but also containing some program content or language that may be considered offensive to some viewers, the following message may be run prior to the program, and during any natural program break: "The following program has been deemed worthy of telecast on NBTV, but contains language or other program content that may be offensive to some viewers. Viewer discretion and parental guidance are advised." V. Sponsorship Guidelines 1. Who may be identified as a Sponsor: a. Corporations or Divisions or Subsidiaries of a Corporation. 2 316 b. Endowments and Foundations. c. Individuals. d. Any other group(s) that provides funding for NBTV programming. 2. General guidelines for determining acceptability of sponsorship include: a. The City and the City Manager or his /her designee reserve the absolute right to refuse sponsor support from entities that may be viewed as controversial or that promote any product or position that may be contrary to the mission and goals of the City. b. The sponsor may not exercise editorial or any other control over the content of any portion of NBTV's programming or shows. c. NBTV's programming or shows will not promote a sponsor's products, services, or other business interests. Sponsor credits may not create the perception that there is a connection between the program content and the sponsor's products or services. d. Sponsor credits may not include: i. Any call to action or solicitation to purchase a product. ii. Superlatives. iii. Direct comparisons. iv. Price or value information. v. Inducements to buy. e. No one credit can exceed 60 seconds; a sequence of credits cannot exceed 360 seconds, without express written consent of the City Manager or his /her designee. 3. The City Manager or his /her designee and the City retain the absolute right to reject or modify any sponsor or sponsor's material for any reason or no reason at all. VI. Political Broadcasts 1. Declared candidates for any elective public office and persons advocating any cause, viewpoint, or policy, proposed or otherwise, will not be eligible to appear on NBTV, 3 317 except in a program or series where the format allows for all candidates or sides of an issue to be heard on an equal basis and within the same format. Candidates for public office may appear on NBTV on a bona fide news program; a news documentary, if the appearance of the candidate is incidental to presentation of the subject matter; or in coverage of official City meetings such as City Council, Commissions, Boards or Committees. The City Manager or his /her designee will make every effort to ensure that any appearance, except as authorized above, by any qualified political candidate on NBTV will abide by these restrictions, and will tailor such appearances so as to minimize the fact of their candidacy. Final authority on decisions on allowable program formats and appearances by qualified political candidates are subject to the sole and absolute discretion of the City Manager or his /her designee. Should an appearance by a qualified political candidate be determined to fall outside of the categories of exempt programming mentioned above, then the City Manager or his /her designee will afford equal opportunities to all other candidates for that office. Equal opportunities include best efforts by the City Manager or his /her designee to provide air -time on a similar day, at a similar time, and under similar conditions as the prior telecast, and within as efficient and effective time period as possible, but with no guarantee of being able to match telecast conditions exactly. All decisions on equal opportunity program schedules will be made by the City Manager or his /her designee and shall be final. 2. Programming by any other governmental group, individual, or entity not an official branch of the City, may be allowed if the event or program to be taped is co- sponsored by the City, or special permission is obtained from the City Manager or his /her designee. 3. Coverage of a candidate forum may be allowed if the forum adheres to the following guidelines: a. All candidates shall be invited. b. The forum shall not exceed 4 hours. c. The sponsoring group shall not endorse any candidate(s) prior to or during the recording of the forum. After the forum is recorded, the sponsoring group may endorse candidate(s). d. Equal time slots shall be allowed for each candidate. VII. Program Type Programming viewed on NBTV will generally fall into one or more of the following programming categories: 0 318 1. Emergency: May consist of live, taped, or alpha- numeric programming, shown at any time, as emergency dictates. The purpose of this programming is to inform residents of emergency situations, and to instruct viewers in evacuation, detour, notification, and escape procedures. In the case of an emergency, regularly scheduled programming may be interrupted or canceled. The content and scheduling of any emergency programming must be approved by the City Manager or his /her designee. 2. Live Programs: Live coverage of City Council and designated City Commission, Board and Committee meetings take place as often as necessary. Meetings may be carried gavel -to -gavel with or without editing or editorial comment. 3. Locally Produced Programs and Series: Many programs and series will be produced by City staff, or a City consultant, and will be directly related to City issues or government- sponsored programs, or will be of a general informational nature, such as health, cultural, economic development or lifestyle programming. 4. Outside Programming: Pre - produced programming may be telecast on NBTV. Such programming will be screened for suitability and compliance these Guidelines and will be subject to final approval by the City Manager or his /her designee for scheduling on NBTV. 5. NBTV Bulletin Board: A bulletin board style service used to display City- related messages to the public. This mode of programming may be used as filler, when no other video programming is scheduled on NBTV. Message content and decisions on message suitability will be governed by these Guidelines and is subject to final approval by the City Manager or his /her designee. VIII. Access Policy NBTV is a government access channel, as outlined in the Federal Cable Communications Act of 1984, created for the dissemination of government - related information to the viewing public. Access to the channel may range from submitting a public service announcement for the NBTV bulletin board, to putting in a request for event coverage, to working side -by- side with City staff to produce a program or program series. In each case, proper procedures must be followed before access will be provided. NBTV procedures are as follows: 1. Public Programming Request Procedure a. Air -time on NBTV may be requested for telecast of a non -NBTV, pre - produced program or series, providing the program is suitable for airing on the channel. b. To submit a program for consideration, an applicant must submit all information requested by the City Manager or his /her designee along with an application describing the program title, topic, format, and running time as well as providing 61 319 the City Manager or his /her designee with written proof of all copyrights and all clearances to all portions of the submitted program including, but not limited to, video, performance, music, song, theatrical, and film rights. The City Manager or his /her designee may also require the applicant to sign a statement that all approvals have been secured and to provide satisfactory indemnification of the City subject to approval by the City Attorney. The application may be accessed online at www.newportbeachca.gov /nbtv. c. Proposed programs will be screened for NBTV suitability, compliance with these Guidelines and City policies, and for technical quality. The proposed program may be accepted or rejected in whole or in part by the City Manager or his /her designee based on any or all of the qualifying criteria. d. No programming containing commercial advertising will be allowed on NBTV unless there is an overriding public interest. e. If approved for telecast, the City Manager or his /her designee will determine when and how often the program will appear in the NBTV schedule. f. If the program is not approved for telecast, the presenter will be notified by electronic or written correspondence from the City Manager or his /her designee that the program has not been approved for telecast. The City Manager or his /her designee may reject programming for any reason allowed under the law and may provide his or her reasoning for rejecting the programming along with recommendations that would make the programming acceptable for viewing on NBTV. The presenter may then re- submit the proposal not earlier than a month from the date that the correspondence from the City Manager or his /her designee is post- marked, with an attached correspondence explaining to the City Manager or his /her designee how the program has been altered to meet the recommendations of the City Manager's Office. A proposal may not be re- submitted after it has been rejected twice. g. An individual presenter may not submit more than two programs in a calendar month and not more than twelve programs in a calendar year, without the express written consent of the City Manager or his /her designee. 2. NBTV Bulletin Board Procedure a. The City Council, City Commissions, Boards and Committees, and all City departments, may submit public service messages to be displayed in alpha- numeric form on NBTV during non - programming hours. Local schools or non- profit organizations hosting a fundraising event or activity within Newport Beach may also submit messages for consideration. All messages must be submitted in writing, and must be submitted at least three working days prior to the requested start date. Forms for this service may be accessed online at www.newportbeachca.gov/nbtv. E 320 b. Messages submitted by the City Council, City Commissions, Boards, Committees and all City departments are subject to final approval by the City Manager or his /her designee. c. Messages should be concise and contain basic information concerning what, when, where, how, and how much. Messages may not exceed 100 words without the express written consent of the City Manager or his /her designee. If necessary, City staff will edit the message to improve readability, to make it fit on one page, or to insure the message is grammatically correct. d. All submitted messages must be accompanied by the name of the submitting department or organization, the name and phone number of a contact person, and whether or not that information is to appear in the message. Submissions should include desired start and end dates. e. No classified ads and /or commercial messages will be allowed on NBTV. f. Receipt of public service message does not in any way guarantee its appearance on NBTV. Final approval, based on these Guidelines and compliance with City policies, will be determined by the City Manager or his /her designee. g. Every attempt will be made to input all messages received by NBTV. In the case that channel capacity is at a peak, messages will be carried a maximum of three days each, and on a first -come, first - served basis, with the following priorities: i. Emergency and public service notification messages, originated by the Police Department, Fire Department or Emergency Services; ii. Announcements requested by the City Council; iii. Announcements requested by the City Manager; iv. Announcements requested by City department heads, City Commissions, Boards or Committees; v. Announcements requested by local schools or non - profit organizations. 3. Event Coverage Procedure a. To request live or taped coverage of an event by City staff, the applicant must fill out and submit an application. Forms may be obtained at www.newportbeachca.gov/nbtv. 321 b. The application must be submitted a minimum of ten working days before the scheduled event. c. It is the responsibility of the applicant to obtain all on -site approvals and off -site permissions for taping. This includes permission from property or business owners, performers, event coordinators, etc. Approvals should all be obtained in writing prior to submitting the application. The City Manager or his /her designee may ask for proof of approvals prior to considering the request, and may require the applicant to sign a statement that all necessary clearances have been secured and that the applicant agrees to indemnify the city. The application must be approved by the City Manager or his /her designee including approval of the production costs to be incurred by the City. d. It will be the applicant's responsibility to pay any extra costs incurred by the production, including, but not limited to, all admittance fees, artwork and graphics, union or other professional fees, clearance fees, royalties and permission fees. e. A request originating from any City department must be approved by the City Manager or his /her designee. f. The City Manager or his /her designee will consider each request based on: i. Compliance with City policies and these Guidelines. ii. News or entertainment value. iii. Availability of staff or City consultants. iv. Availability of equipment and facilities. v. Capabilities of staff, consultant and equipment. g. Receipt of an application does not in any way guarantee approval of applicant's request. The City Manager or his /her designee has sole and absolute discretion to approve, conditionally approve, or deny an application. h. Completed programs and all work footage shall be the sole property of the City. i. Taping and /or post production of the event does not in any way guarantee that the event will be telecast on NBTV. The City Manager or his /her designee will have the final approval authority concerning the telecast of any program. E 322 4. Live Coverage of City Functions a. NBTV currently carries live coverage of the City Council meetings and designated Commission, Board and Committee meetings. 323 ATTACHMENT B Proposed Scope of Work — NBTV Management The Consultant will be responsible for providing production and administration services in support of NBTV. The City will retain ownership of NBTV field and edit bay equipment. Production • Develop and /or oversee production of City Council meetings and programming for NBTV. Responsibilities include researching and writing interview questions and scripts, arranging interviews and providing show hosts, coordinating lighting and audio levels, designing sets, camera operation, editing and production. Programming will include but will not be limited to: City Programs • City Council meetings — (Up to 25 per year) • Pick a Pet or Other City Program (once monthly, 30- minute program) • Speak Up Newport (once monthly, 60- minute program) • City Topics (a minimum of 12, monthly, 30 -60 minute programs) • Short videos (1 -2 "shorts' weekly) • Special projects (b -roll, editing existing programs, training videos, in -depth look at issues) o City and Community events and activities City Programs Production Hours — not to exceed 2,208 hours per fiscal year Expanded Monthly Programming to include, but not be limited to: • ]-Report (video of youth activities (sports, school plays, etc.) supplied by parents • Dine Newport Beach — featuring local restaurants and chefs • What's Happening — highlighting things to do in Newport Beach • Active Newport Beach — focusing on health, wellness and fitness • Major Special events • A talk show featuring news and events occurring in town o Other. • Ensure that NBTV field equipment is maintained and supplies are stocked (tape, batteries, etc.). • Ensure that only trained personnel operate the NBTV edit bay equipment. • Work with City's engineering contractor to ensure that all edit bay equipment, microphones, television monitors, character generators, modulators, computers, hardware /software and other accessories is maintained in good working order and technology is up to date. • Manage and maintain music and special effects libraries. • Coordinate proper file conversion for broadcast systems, computer systems and web - based systems. 324 Administration • Coordinate the production of televised video programs for NBTV and playback, including loading, programming, scheduling and monitoring of playback quality. • Schedule hosts, guests, camera operator — contacting, following up with assignment overview & directions. • Maintain inventory, specify and request equipment and supplies for NBTV as needed. • Respond to public requests for information regarding NBTV programming and schedule. • Manage production staff including scheduling assignments. • Provide video duplication services to the public, staff and City Council. Be familiar with the requirements of the California Public Records Act and be able to coordinate with staff to comply. • Archiving - organize and maintain video library and digital archives of multiple formats, including the organization recorded meetings, show archives, and historical footage. • Maintain and monitor web streaming of NBTV, including public meetings. • Assist City staff with the maintenance and updating of NBTV's community bulletin board. • Promote NBTV programs and events on television and the web. 325