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HomeMy WebLinkAboutSS2 - Balboa Village Theater - Handouts"RECEIVED AFTER 11GENDA PRINTED." BALBOA VILLAGE 9T14r � I�- T H E A T R E 6M D-tS Building at 707. E Balboa Blvd. Schematic Design Summary 1. The schematic design drawings of the building at 707 E. Balboa Blvd., take a "shell' renovation/remodel approach that assumes theatre systems will be installed into the building once renovation/remodel is complete. 2. There are three schematics drawings included: a) main elevation which intends that the building fagade design remain as it is today with the exception of the installation of the new theatre marquee, and 1 -2 box office windows, which would be funded as part of the theatre systems, b) a stadium style seating configuration and, c) a' /4 seating configuration. 3. Each of the configurations has a similar floor plan, that is, a single floor layout. The notation of "second floor" only refers to the seating elevations rising above a first floor height level. 4. The schematics assume public restrooms off the lobby at the entrance and two single restrooms at the rear of the building area. 5. The central seating trait of 143 seats would be in a fixed position, though there may be a design feature alternative that has them able to accordion into the wall. 6. Temporary seats, numbering 157, would either be positioned directly in front of the fixed seats to create a stadium configuration or would be positioned to left and right of the performance area to create a' /4 seating area. They also may be removed altogether should an event require less seating and more open floor space. 7. A catwalk option would be designed as part of the theatre systems for lighting, sound and projection rigging positions. 8. The design assumes a flat floor, where sightlines would be addressed with seating and stage platforms. FABBBERG ° CONTRACTING CORPORATION 970700 Ventura SIVd. Suite 200, Encino. CA 61396 March 11, 2014 Mr. John Fisher JSFA Associated Architects 5567 Reseda Blvd., Suite 209 Tarzana, CA 91356 RE: Balboa Theater Restoration Dear Mr. Fisher: Based upon our review of the design concept for the "Black Box Design" as received by our office previously and on March 11, 2014, we feel that our cost for the restoration of the site in the abbreviated format from the original total renovation /rehabilitation would be achievable in a GMP format at $1,800,000. Please do not hesitate to call me if I may provide you any additional information with regards to this Project or if I can be of assistance in any manner. Thank you again. 1713E''1.' ;1► Larry Hoffman ° u Vice President - Director of Preconstruction Services www.FassberqCC.com LH;db Fairfield Theatre Company Fairfield, CT FACTS IN BRIEF11 Facilities 225 -seat theater Operating Structure Owned by the Town of Fairfield; leased and operated by Fairfield Theatre Company, a 501(c)3 Staff 11 full -time; 20 part-time FY 2010/11 Revenues $2,676,042 FY 2010/11 Expenses $2,687;036 Earned Revenue 77% of operating expenses Programming Concerts, limited theater and film, educational Program MISSION To establish and sustain venues for the presentation of plays, concerts, lectures, artistic work -shops and exhibitions for the most diverse audience possible, as often as we possibly can. In this way we will strengthen our community; nurture, enrich, and enlighten the lives of those we touch; and make our world a better place one great performance at a time. FACILITY Fairfield Theatre Company (FTC)'s venue, StageOne, is often voted the best place to hear live music in the region because of the quality of the sound, the intimacy of the space, and the caliber of the artists. Theater • Capacity: 225 seats • Black -box venue • 18'x18' thrust stage o Three sided seating with three rows on each side and nine rows in front of the stage " Information for this case study was obtained from the Fairfield Theatre Company website, www.fairneldtheatre.org accessed July 2013, the Fairfield Theatre Company 2011185 Form 990, the article Hadenfleld. "Fairfield Theatre Companys John Reid moves his big plans to center stage." Fairfield Living Magazine, 2012. Accessed 23 July 2011 http:// wvav .birfieldlivingmag.com /f/Town Talk- 2012 /Up -Neat/ and an Interview with John Reid, Executive Director in July 2013, unless otherwise noted. © 2013 AMS Planning & Research Corp. -15- August 2013 Galle Warehouse Space 0 5,000 sq ft o Not often used due to building code restrictions The StageOne building is owned bythe Town of Fairfield and is leased to FTC for $1 per year, plus $2 for every paid admission. FTC is in the tenth year of a 30 -year lease. FTC operates the facility, and is responsible for renovations, which totaled over $650,000 the first eight years. The Town helps with some long- standing maintenance and structural issues in the building, but for the most part FTC is responsible for all maintenance and upkeep. In order to present larger capacity concerts, FTC also rents the Klein Memorial Auditorium, a 1,400 seat proscenium theater in Bridgeport, CT, and the Norwalk Concert Hall, a 1,036- seat venue in Norwalk, CT several times each year. Parking is not a problem for the venue. It is located next to a train station and the station's parking is available after hours. There are also several free municipal lots available within walking distance. OPERATING STRUCTURE FTC is a 501(c)3 charitable organization governed by a 20- member board of directors. Executive and Artistic Director John Reid, who took over in January of 2012, manages the organization. Reid had previously worked in senior leadership positions at Care, World Vision, and other not - for - profit organizations. He also has history with producing theater and television commercials, and is a professional musician. Reid oversees 11 full -time staff, 20 part-time staff, and occasional interns. Part-time staff includes bartenders, sound engineers, and house managers. FTC has about 50 volunteers each year that help with events, ushering, distributing posters and fliers, maintenance and building upkeep, and assist with fundraising and marketing, BACKGROUND FTC was established in 2001 by Miles Marek. The original Intent of the company was to bring in well - reviewed closing plays from off - off - Broadway to Fairfield. The first season of plays was held on the campus of Fairfield University. The current venue, StageOne, opened in 2004 in a former factory building downtown Fairfield. The leadership also began to incorporate jazz and chamber music into its programming and realized StageOne was a great venue for live music. Eventually, the theater programming began to lose money and by 2006, to help the theater survive, the leadership began to bring in more concerts, which were less expensive to present. The concerts were successful. The venue's great acoustics and easy accessibility, located right next to the Fairfield train station on the commuter line to New York, helped to draw crowds. It became a go -to stop for artists on the New York - Boston circuit, who loved the intimacy of the space. In 2007, FTC took over programming and operations of the 1,400 -seat Klein Auditorium, owned by the neighboring City of Bridgeport, where it presented one to two large -scale concerts each month. FTC operated the Klein until 2010, when the City of Bridgeport resumed management. Connections from the Klein venture opened the door to booking even more well -known artists at StageOne. Concerts helped the company to break -even status in 2008, but the economic downturn and 0 2013 AMS Planning & Research Corp. _16- August 2013 the organization's debt caused setbacks that almost closed the theater in the following years.12 FTC rarely presented drama anymore. In November of 2011, founder Miles Marek stepped down to pursue more theatrical opportunities. Current Executive and Artistic Director John Reid took over in January of 2012. FTC is now primarily a concert venue. It has turned around its operations over the past two years and is currently operating above break -even. The facility recently underwent renovations that included an exterior paint job and moving the box office and the entrance to the front of the building. The Gallery, which opened in August 2012, now occupies a space within the building formerly rented to the Fairfield Arts Council. Future plans may include adding a 500- to 600 -seat theater in the warehouse space. COMMUNITY FTC is located in Fairfield, CT, a coastal town on Long Island Sound about 50 miles east of New York City. Approximately 20,000 patrons attend performances at FTC's StageOne venue each year, with another 20,000 attending FTC concerts at other locations. Demosraohics: Community 2011 Population Land Area Density Fairfield, CT13 59,625 30 mil 1,985 people /mil Fairfield County, CT14 916,829 626 mil 1,482 people /mil Metro Statistical Area 2010 Population Land Area Density New York Tri -State Area" 19,567,410 11,842 mil 1,652 people /mil As of 2010, Fairfield County residents were 80.6% white, 11.9% Black or African American, and 5.2% Asian. 17.8% were of Hispanic ethnicity (any race). 61.9% of the County's population was between 18 and 65 years of age and 44.0% of residents had a college education. The median household income was $82,558. The median home value was $466,700 and the homeownership rate was 70.4 %.16 According to FTC, its primary demographic is male, aged 45 -55, making $250,000 or above, and most likely college educated with an advanced degree. This demographic tends to eat out regularly and be a consumer of marquee brands. REVENUE /EXPENSE: FY 2010/11 The 2010/11 fiscal year, the most recent year for which public information is available, resulted in revenue of $2,676,042 and expenses of $2,687,036, generating a net loss of $10,994.22.5% of revenue was contributed (including memberships). The previous fiscal year resulted in a net gain of $44,354. u Lauterborn, Mike. "FTC Sets the Stage." Townvibe. Holiday 2010. Accessed 23 July 2013. htW: / /www.townvibe.com /Fairfield /Holidav- 2010 /FTC -Sets- the - Stage/ and Spiegel, Jan Ellen. "Pumping Life Into a Performance Scene." New York Times. 27 February, 2009. Accessed July 2013. http: / /www.nytimes.com/ 2009/ 03/ 01/ nyreglun/ connecticut /0301artsct.html ?pagewanted- all &_r4 "Connecticut Economic Resource Center. "Fairfield, Cr CERCTown Profile 2012." Accessed August 2013. http://www.cerc.mm/TownProfiles/Customer-images/fairfield.pdf `U.S. Census Bureau QuickFacts. "Fairfield County, Connecticut." Accessed August 2013. http: / /quickfacts. census .gov /qfd /state5/09 /09001.htmi 35 U.S. Census Bureau. 2010 Census Population and Housing Tables; http ; //w .cansus.gov/ population /www /cen2G10 /cph.t /cph -t- S.html 16 U.S. Census Bureau QuickFacts, "Fairfield County, Connecticut." Accessed August 2013. © 2013 AMS Planning & Research Corp. -17- August 2013 Revenue Contributions, Gifts, Grants Membership Dues $133,393 Fundraising Events $134,567 Other Contributions, Gifts, Grants $333,482 Program Service Revenue Box Office /Concessions $1,995,011 Education $79,350 Investment Income $239 TOTAL REVENUES $2,676,042 Expenses Compensation, Benefits $808,946 Payroll Taxes $71,179 Fees for Services Accounting $4,750 Other $89,663 Advertising and Promotion $74,966 Office Expenses $57,866 Occupancy $40,889 Interest $17,274 Depreciation and Amortization $56,630 Insurance $18,940 Theatre Production $1,410,925 Printing $35,008 Other Expenses TOTAL EXPENSES $2,687,036 Revenue less Expenses ($10,994) Total Assets $975,355 Total Liabilities $1,055,131 At the end of the 2010 /11 fiscal year, liabilities Included approximately $0.5 million in accounts payable, $0.5 million in secured mortgages and notes payable, and $76,000 in deferred revenue. Reid estimates that 50% of the operating budget is covered by ticket sales and the rest is covered by fundraising, sponsorships, memberships, and rental income. Recent fundraisers have included the Fairfield Road Race's half marathon and a benefit concert, two events where proceeds benefited several charities. FTC also hosted a dance -party type Gala. FTC recently received a $20,000 Fairfield County Community Foundation grant to install print -at -home ticketing software that makes use of bar code scanning. MEMBERSHIPS AND SPONSORSHIPS FTC has a seven tier membership program for individuals. Three basic tiers are available for donations of $50 -$100 and four premium tiers for $250- $2,500. Benefits increase with each tier and include pre -sale 0 2013 AMS Planning & Research Corp. _18- August 2013 access before the general public, ticket discounts, and members -only events. Higher levels receive a first look email and VIP parking at the Klein Auditorium. Examples of members -only events include private concerts with Shawn Colvin, Buddy Guy, The Funky Meters, and Voices of the Wetlands All- Stars. FTC has about 1,400 members, though the number fluctuates. Reid feels memberships are an easier way to gain support than through donations because it attracts people who are interested in supporting the organization, but who also, for practical purposes, gain a premium, FTC also has four sponsorship levels: • Community Sponsorships: Benefits include recognition, membership and invitations to special events • Show Sponsorships: Benefits include honored guest status, tickets to the show, and promotion • Season Sponsorships: Benefits are built on a case by case basis and include show sponsorships, receptions, branding, meetings and events, etc. • Corporate Membership: The highest sponsorship level with benefits including first look access, concierge ticketing, a pre -paid ticket plan, show sponsorships, special recognition, and VIP parking. Some sponsors participate to support the theater or a particular artist, while others are trying to reach a particular upper- income demographic for marketing purposes. PROGRAMMING FTC offers the following programming: Concerts: • Over 170 concerts per year representing a variety of musical genres, primarily blues, jazz, rock, and bluegrass • The goal is three to four shows per week • Ticket prices range from $15 to over $100, and average approximately $40 FTC has a third party talent buyer who serves as direct liaison to the agencies. The talent buyer is paid based on ticket sales and the number of ticket sold. Booking and working with the talent buyer consumes about ten hours of the Executive Director's time each week. NCTC at FTC Theater Series: • Anew program this year • Partnership with Northeast Children's Theatre Company (NCTC), a not - for - profit company that produces professional family theater • Three productions, each running for four matinee performances over two weekends Community Cinema Series: • In collaboration with PBS's Independent Lens • One to five screenings per season • One -hour film screening on important social issues followed by a panel discussion with local experts, community leaders, and key organizations familiar with the issues in the film • Tickets are free 2013 AMS Planning & Research Corp. _19- August 1013 Visual Art: o The gallery is programmed by a co -op of local artists SEASONALITY FTC is a year -round venue. It does not change its programming by season though there is a lull in the summer due to area festivals, which draw more bands to the area. The competition makes it more difficult to attract patrons and book artists that have the opportunity to play at the festivals. Because of this, FTC may do fewer and more low -risk concerts in the summer. It is also careful when programming around holidays and school breaks. EDUCATION FTC offers the following educational program: FTC Saturday Kids: • In partnership with KEYS (Kids Empowered by Your Support), a Connecticut not - for - profit • Six -month series of music workshops held on Saturday mornings from January to June • A mix of one -to -one instruction and day -long group workshops in classical guitar, violin, cello, jazz improve, singing, and percussion • The program concludes with short recital at StageOne EVENT RENTALS The theater, lobby, and gallery are available for parties, fundraisers, or corporate events. The venue hosts approximately two events a month, which are primarily fundraisers for local not - for - profits. Rentals are usually on weekdays, due to the higher opportunity cost of not doing a concert on the weekend. Theater rentals average $2,000 - $3,500 per night, with reduced not- for - profit rates averaging $1,500- $3,000. Actual costs are negotiated. The gallery rents for $500. Rentals include front of house and technical staff. Additional charges for box office and ticketing apply. The warehouse space is currently used for the annual gala, but is not rentable due to the lack of a sprinkler system. BOX OFFICE FTC manages Its own box office and is the sole provider of tickets for its presentations. Tickets can be purchased through its website, by phone, and in person. The box office is open 12p -5p Monday through Sunday and for extended hours prior to performances. The box office charges a $2 processing fee for each online and phone order to defray the cost of ticket printing and labor, as well as a $5 convenience fee for online ticket orders that covers credit card processing and the cost of the online ticketing system. A facility fee of $2 per ticket is collected for StageOne performances and passed on to the Town of Fairfield as part of the lease agreement. A facility fee of $4 is collected for Klein Auditorium concerts, which is passed on the City of Bridgeport, who owns and operates that venue. 0 2013 AMS Planning & Research Corp. -20- August 2013 CONCESSIONS Both StageOne and The Klein Auditorium have a full cash -only bar and limited snacks such as chips and candy. FTC does not provide food. FTC has a full liquor license and all concessions are handled in- house. Average patron spending on concessions varies between $2 and $12 (gross) depending on the artist. The net depends on cost of goods sold and labor. The bartenders make minimum hourly wages plus tips. CATERING FTC does not provide catering and does not have a food prep area. it will provide a list of previous caterers, but does not make recommendations. FTC does not charge a catering fee. KEYS TO SUCCESS The facility is able to attract high - caliber artists in part because of its routing on the path from Boston to New York City. Artists also love the venue because of its intimacy and the closeness of the audience. According to Reid, FTC has a decent sound system and decent production people. Artists who play in the venue remark that it's the friendliest place they've played. The FTC staff members are music people and it is important to have industry professionals as part of the team. For the musician, it is about the experience. FTC's reputation among artists has been built up overtime, and it is a specific area of focus for the organization. D 2013 AMS Planning & Research Corp. -21- August 2013 MAIN ELEVATION l I / va� =ray hhmB CIIONhoms wseemaytew W1Te`u� John S.'m FivMrBPmotlal® U67 Pnutla BNo.MJ9 Tarzana.(AftaeBl358 Iax �8;6�3XC-0 lsfa E.mau: maf®drXIns.oaX Jahn F ner.AIA iq Wi � uut pa=ns 9 NO. � OESCRIPPpY GATE Gwne, PttOFXEY.ppii XFACX bMXE4YKXinWIEVRnp NEWPORTBfpCI{G93M1 giant M1BRiffPPoRMIX4 PAi9 iNEgiER WI1NNPTION P.O. apS]R NEWPOMBEµ'XG93a1 Jab rde: euaGmGren 3m EentnanmPE000nl NHYPORI BEAGlfA B3FL1 DawinSTNe: MAIN ELEVATION Ploj.d Na.: 082] Phase: SCHEMATICDESIGN NW: 122013 DrownB No.: scats: tN`P° A003 DIMMER CLOSET CENTER LINE SECTION IIB' =I'L' CATWALK FLOOR PLAN SECOND FLOOR PLAN FIRST FLOOR PLAN l 1 / ve =co CAN61fluC NOme ua�m JMn9equ FlsAerfl Pewriales swr aeuee N.e.weos Tarmna.GlilXmleN,GE5 Jsfa (816)&439x5 fex (B1B)3WN]0 Emall: nlul�ehrtbs,wm JoM FSM1V.NF �xM/pA s�9X �al� \� 0.0191 9 OALI� NO. I DESCRIPTION I ATS I Owner CNYOFNEWPORIOSA NEWPoRi6FA '.Sb61 CIi9M: 64180iFEAKgMWG Mi5 MEg1IX FWNMTOY P.Q 0OCi52 NEWPO0.TBFdb1, CL %fi61 Job Me: Iwe0nTNFn,ER m7s... ob`4 NA XEWPoRiOUWU9ri6f Dium, TIN: END STAGE OPTION 300 SEATS Pmpd No.: 0327 ft.- SCHENATICDESIGN D.W. 12.2013 Dnombg NG.: Seab: Ha=re A001 DIMMER CLOSET CENTER LINE SECTION V9'c l'V CATWALK FLOOR PLAN Ire 1r SECOND FLOOR PLAN L Isn -1' V FIRST FLOOR PLAN aaahIMJLTIONWl EE: .n.e.owa John Sa,o Rsbho &PUx. 556TRmeia&rtl.Y209 laream, lfoale9,959 jsfa 191e136aa ,, is 161913WL999 Emei'. meilpeiJtlie.mn John Raher, AN Pmivono LTf09�EEALN saaa fl0"neWEe. NkWPoRT.,GPN61 Gent 64904 FFAFWNxc ART6llH.1 I....e P,b 90 m NEV.P0RE9EALN.Gaaai1 Job Tltls: 6.aJDyp THFwiFN ]0]E&LLBGBVJIEVMD. NEMMi9ElLH,GB3E61 Dawng TW: 3/4 ROUND OPTION 294 SEATS PaleM Na:. 0', Phase: SCHEMATICDESIGN Date: 12.2013 Dawing No.: Scale: "' ,, A002 Dawn By. • • • • • �s BALBOA • • • • • • 1 , • • • • • • • • — -- — • • • • Building Community Support • • for the • • Balboa Village Theatre In an effort to revitalize Village e g • The historic heart of Newport Beach • • • • • Q.d aeeN, ua,i� • • NEWPORT BEACH Independent •"For Locals, by Locals" • • www.balboavillagetheatre.org • NEWPORTBEACH 'n All If 7f, PUBUSHID DECEMBER 27 2013 A New Year ... A New Beginning The new concept for the New Balboa Village Theatre is that of a Black Box design, a flexible space to present live music, theatre, comedy, conversations and film. Here are just two of the many configurations passible for a Black Box Theatre that are inspiring our 300 seat Balboa Village Theatre design. This design is elegant in its simplicity, flexibility, maintainability, and do- ability. Budget wise it is within reason. Time wise it is reasonable. We are working with the City of Newport Beach to make this design a reality. We will keep you posted as we progress. Thank you, Board ofDireetors, Balboa Village Theatre www.balboavillagetheatre.org What Do You Want To Experience at Balboa Village Theatre? In Fall 2013, a group of Chapman University public relations students chose the BVT as the focus of their term project. As the BVT values arts education, the students were given full access to the BVT Board, staff, and materials to assist in producing their project For some interesting reading, the entire project is published on BalboaVillageTheatre.org. However, here is a small excerpt from their research. While this research was conducted as a student project it does provide some insight into our community's preferences. To obtain professional results, the BVT Board has engaged a renowned arts, entertainment research, and planning company to conduct extensive surveys of our community's arts and entertainment interests. We will share the results with you in the coming weeks. Thank you for your support, Board of Directors Balboa Village Theatre www.balbouvillagetheatre.org Balboa Village Theatre: The Living Room Configuration In the New Balboa Village Theatre design many different theatre configurations are possible. The most common is the "stadium style" seating similar to a movie theater. A more interesting configuration is similar to the way you would set up your living room, that is, seating a/a of way around your entertainment center. Here is that layout: You see that 150 seats are center and 75 seats are on each right and left of the performance area, which, in this case, is an open stage area reaching into the audience and audience surrounding the stage. The result? An intimate, living room -type setting where performer and audience are one. Performances that have an "at home" feel in your community's theatre. Anything better than that? It can be a REALITY, ifwe want it TO BE! Thank You, Balboa Pillage Theatre Board www.balboauillagetheatre.org NEWPORT BEACH M dash, m.'U'm Independent Locois F. Loads, PUBLISHED JANUARY 24, 2014 1927- "Talkies" and the Ritz Theatre Debut! In 1927, the motion picture industry introduces talking movies with "The Jazz Singer." The same year the Ritz Theatre is built on the Balboa Peninsula as a live music and theatre vaudeville house. Years later the two would intersect as Talkies would be featured at the Balboa Theatre, as seen in this photograph circa 1935• Live Music, Theatre and Talkies at the Balboa Village Theatre So years later, circa 2015? You Bet! BET on BVT It can be a REALITY, jf we want it TO BE! Thank You, Balboa Village Theatre Board Don Hecht, Chair Beazley, President Don @BalboaVillageTheatre.org Steven @BalboaVillageTheatre.org www.balboauillagetheatre.org What's Playing at the Theatre? February 7,1947 George Montgomery stars as Philip Marlowe in "The Brasher Doubloon" The picture above of Balboa Blvd. shows the cars passing by the Balboa Theatre and receiving the answer to the question, "What's playing at the Balboa Theatre ?" By 2ot7, a part of our community's everyday conversation could again be "What's playing at the Balboa Village Theatre ?" Live Music, Theatre, Film & Arts Education -Thank You, — Balboa Village Theatre Board Don Hecht, Chair Steven Beazley, President Don @BalboaPBage'fheatre.org Steven @BalboaVillageTheatre.org unow. balboauillagetheatre.org Our Community Speaks... BVT has commissioned one of the top arts and entertainment research and planning companies in the nation to help us understand the attitudes and preferences of our community as it relates to the arts in general and specifically, the Balboa Village Theatre. These pie charts below tell us two things: 1) There is still work to do educating our community on the BVT z) An overwhelming majority favor the renovation of this jewel in the historic heart of Newport Beach Before taking this Do you favor a Do you favor a survey, had you heard renovation of the renovation of the of the Balboa Village Balboa Village Balboa Village Theatre. Those Theatre? (n= t,9o8) Theatre? (n= 1,966) who had heard of the Balboa Village Theatre previously (n =265) No Yes Don't Know Yes 81.2% 18.8% /54.5% 92.8% 4 i / \No N Yes 6.5% 39% 7.2% We will be providing more community responses in the coming weeks... Thank You, Balboa Village Theatre Board Don Hecht, Chair Steven Beazley, President Don @BalboaVillageTheatre.org Steven @BalboaVillageTheatre.org www.balboavillagetheatre.org What's Your Pleasure? In the recently completed survey of our community, the question was asked: How interested are you in the following activities? Attending live music concerts (n= 2,241) Attending film screenings (n= 2,228) Attending theatre or dance performances (n= 2,222) Attending youth or children's performances (n= 2,210) o% 20% 40% 60% 80% l00% i Extremely interested ■ Very interested ■ Somewhat interested ■ Not very interested il Not at all interested 81% Said they were at least somewhat interested in attending live music concerts. 80% Said they were at least somewhat interested in attending theatre or dance. yy% Said they were at least somewhat interested in attending film screenings. ................................................. Top 5 Preferences of ............................... Top 5 Preferences of Preferences for Theatre Live Concerts Film Screenings and Dance Include: • Classic Rock • Contemporary /First • Musicals • Popular/TOP 40 Run Films • Comedies • Classical • Independent Films • Classical Theatre • Bluegrass, Folly Country • Classic Films • Modern Dance • Indie Rock • Films for the • Ballet Whole Family • Children's Films Our community is speaking, the BVT is listening and will deliver on your preferences Thank You, Balboa Pillage Theatre Board Don Hecht, Chair Steven Beazley, President Don @BalboaVillageTheatre.org Steven @BalboaVillageTheatre.org www. balboauillagetheatre. org Characteristics of Newport Beach: Household Income In order for the Balboa Village Theatre to provide the kind of Performing Arts and Culture that our community appreciates, we asked our consultant to research market characteristics of Newport Beach. We wanted to understand our community's demographic profiles, lifestyles and affinities for arts and cultural activities in order for the management of Balboa Village Theatre to be able to provide programs that would be of interest and appeal. The population of Newport Beach in 2013 was approximately 88,286 and is expected to grow by 6.2% adding another 5,5oo residents by 2018. OC as awhole will grow by 5.r% by 2o18. The attraction of NB is evident from our higher growth rate. But more needs to be done to improve the quality of living in Newport Beach by providing more access to arts and culture for our present and growing community. Income, along with educational achievement, has been tested and proven to be important indicators of interest in, and desire to participate in, arts and cultural activities. How does Newport Beach compare with the rest of OC and the nation? Newport Beach has a household income that is higher than the rest of Orange County, higher than households within the 3o mile radius from the theatre, and higher than the national average. We can afford the best in arts and culture to enrich our lives. Next time, we will discuss educational characteristics of Newport Beach residents. It's our Community. Isn't it about time Newport Beach had an Arts and Cultural renaissance to revive the Balboa Village right here on our Peninsula. ThankYou, Balboa Village Theatre Board Don Hecht, Chair Steven Beazley, President Don @BalboaVillageTheatre.org Steven @BalboaVillageTheatre.org www.balboavillagetheatre.org EST. 2013 HOUSEHOLD INCOME Newport Beach, CA: Median = $97,030 ® Orange County, CA: Median = $71,190 ■ Balboa Village Theatre 3o -Mile Drive: Median = $65,97o rssx a9vs e 15% s R o .aw x sx o% - SSg99o- $99,999 $$,.,g"- $$9,99 $s5o,aooa rds tM1an $bAp9- $3,9gg k9,999 $g,o99 $rs4.999 $30.999 $�0.Y99 $98999 $taq,999 $s49.Y99 Newport Beach has a household income that is higher than the rest of Orange County, higher than households within the 3o mile radius from the theatre, and higher than the national average. We can afford the best in arts and culture to enrich our lives. Next time, we will discuss educational characteristics of Newport Beach residents. It's our Community. Isn't it about time Newport Beach had an Arts and Cultural renaissance to revive the Balboa Village right here on our Peninsula. ThankYou, Balboa Village Theatre Board Don Hecht, Chair Steven Beazley, President Don @BalboaVillageTheatre.org Steven @BalboaVillageTheatre.org www.balboavillagetheatre.org Characteristics of Newport Beach: Education In order for the Balboa Village Theatre to provide the kind of Performing Arts and Culture that our community appreciates, we asked our consultant to research market Characteristics of Newport Beach. We wanted to understand our community's demographic profiles, lifestyles and affinities for arts and cultural activities in order for the management of Balboa Village Theatre to be able to provide programs that would be of interest and appeal. Educational achievement, along with income, has been tested and proven to be important indicators of interest in, and desire to participate in, arts and cultural activities. How does Newport Beach compare with the rest of Orange County and those within a 30 mile radius of the theatre? Dortomte % 2013 EST. ADULTS (25 +) BY EDUCATION LEVEL Degree Professional - --- Newport Beach, CA School Degree 101111� Orange County, CA - -� ■ Balboa Village Theatre 3o -Mile Drive Master's Degree -�-� Bachelor's Degree - -- -_ - - -- -- Associate Degree Some College, No Degree High School Graduate (Or GED) Less Than — - - -� High School(o-u) �- ox sx ,oz Viz so56 z5% sox 35% yax %ADULTS (2ra+) _ Newport Beach residents have a higher percentage of college degrees at the Bachelor's, Master's, Professional, and Doctoral level than the rest of Orange County, higher than residents within the 30 mile radius from the theatre, and higher than the national average. We have the intellectual capacity and educational preparation to appreciate the performing arts and culture. We are comfortable with the arts and culture. It's our Community. Isn't it about time Newport Beach had an Arts and Cultural renaissance to revive the Balboa Village right here on our Peninsula. Thank You, Balboa Village Theatre Board Don Hecht, Chair Steven Beazley, President Don @BalboaVillageTheatre.org Steven @BalboaVillageTheatre.org www. balboauillagetheatre.org I