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HomeMy WebLinkAbout2014-02-12_BVAC_AgendaCITY OF NEWPORT BEACH BALBOA VILLAGE ADVISORY COMMITTEE AGENDA ExplorOcean 600 East Bay Avenue Wednesday, February 12, 2014 - 4:00 p.m. to 5:30 p.m. Committee Members: Michael Henn — Council Member (Chair) Tony Petros — Council Member Gloria Oakes — Balboa Peninsula Point Association Ralph Rodheim — Balboa Village Merchant Association Member Grace Dove — Central Newport Beach Community Association Tom Pollack — ExplorOcean Representative Jim Stratton — At -Large Representative Staff Members: Kimberly Brandt, Community Development Director Brenda Wisneski, Deputy Community Development Director Tony Brine, City Traffic Engineer Fern Nueno, Associate Planner I. Call Meeting to Order II. Public Comment on Non - Agendized Items (comments limited to 3 minutes) III. Approval of Minutes (Attachment 1) Recommended Action: Approve January 8, 2013 Minutes IV. Review 2014 Work Program continued from 11812014 (Attachment 2) Recommended Action: Finalize 2014 Work Program V. Urban Land Institute Report Recommended Action: Recommend Strategies to include in 2014 Work Program ULI Balboa Village Technical Assistant Panel Report http: / /www. newportbeachca. gov/ Modules /ShowDocument.aspx ?docu menti d =17312 Access Meeting Minutes and Presentation Materials from September 11, 2013 ULI TAP Meeting and November 13, 2013 BVAC Presentation hftp://www.newportbeachca.gov/index.aspx?paqe=2194 VI. Public Comment VII. Adjournment Next Meeting Date: Wednesday, March 12, 2014, 4:00 p.m.to 5:30 p.m. Please refer to the City Website, http:// www .newportbeachca.gov /index.aspx ?page =2196, for additional information regarding the Balboa Village Advisory Committee. AN AGENDA FOR THIS MEETING HAS BEEN POSTED AT LEAST 72 HOURS IN ADVANCE OF THE MEETING AND THE PUBLIC IS ALLOWED TO COMMENT ON AGENDA ITEMS. IT IS THE INTENTION OF THE CITY OF NEWPORT BEACH TO COMPLY WITH THE AMERICANS WITH DISABILITIES ACT (ADA) IN ALL RESPECTS. IF, AS AN ATTENDEE OR A PARTICIPANT AT THIS MEETING, YOU WILL NEED SPECIAL ASSISTANCE BEYOND WHAT IS NORMALLY PROVIDED, THE CITY OF NEWPORT BEACH WILL ATTEMPT TO ACCOMMODATE YOU IN EVERY REASONABLE MANNER. PLEASE CONTACT LEILANI BROWN, CITY CLERK, AT LEAST 72 HOURS PRIOR TO THE MEETING TO INFORM US OF YOUR PARTICULAR NEEDS AND TO DETERMINE IF ACCOMMODATION IS FEASIBLE (949- 644 -3005 OR CITYCLERKCNE WPORTBEACHCA.GOV). 1 ATTACHMENT 1 January 8, 2014 Meeting Minutes 9 CITY OF NEWPORT BEACH BALBOA VILLAGE ADVISORY COMMITTEE MINUTES Regular Meeting Location: ExplorOcean, 600 East Bay Avenue Wednesday, January 8, 2014 - 4:00 p.m. to 5:30 p.m. I. Call Meeting to Order Council Member /Chair Henn called the meeting to order at 4:00 p.m. He introduced and thanked those in attendance participating in the process. The following persons were in attendance: Balboa Village Advisory Committee Members: Michael Henn, Council Member (Chair) Gloria Oakes, Balboa Peninsula Point Association Ralph Rodheim, Balboa Village Merchant Association Member Grace Dove, Central Newport Beach Community Association Tom Pollack, ExplorOcean Representative Jim Stratton, At -Large Representative Tony Petros, Council Member - Absent Staff Members: Kimberly Brandt, Community Development Director Brenda Wisneski, Deputy Community Development Director Tony Brine, City Traffic Engineer Fern Nueno, Associate Planner James Campbell, Principal Planner Evelyn Tseng, Revenue Manager Julie Dixon, Parking Consultant II. Public Comment on Non - Agendized Items (comments limited to 3 minutes) Interested parties were invited to address the Committee on Non - Agendized Items. Jim Mosher discussed the Land Use Committee, are writing new paragraphs into the Land Use Elements including reference to the BVAC which was established in September of 2012. The official name for the Balboa Village Merchant Association is BVMA, Inc. and it is registered. There being no others wishing to address the Committee, Chair Henn closed the Public Comment on Non - Agenda Items portion of the meeting. 3 III. Approval of Minutes Recommended Action: Approve December 11, 2013 Minutes Grace Dove asked that the wording to describe the transportation on page 7 be amended, as well as changing the motion on page 8 to show, "as amended." Chair Henn asked that Mr. Hall's comments on the bottom of page 1 be changed to reflect that they will "soon be considering specific recommendations." Jim Mosher asked that Gloria Oakes' name be changed to have an "e" on the end. Chair Henn noted that the minutes are too detailed and should be action minutes. Tom Pollack is in favor of moving toward action - oriented minutes. Chair Henn expressed interest in focusing on conclusory comments. Jim Stratton noted that it is easy to save auditory files and meetings could be saved for up to six months, allowing for possible review. Chair Henn explained that this has been an ongoing discussion with City Council but there is a consistent policy of saving meeting audio. Jim Mosher stated that the minutes could be made shorter if the audio files were saved for a longer period of time. Action: Committee Member Ralph Rodheim moved to approve the minutes of the December 11, 2013 meeting as amended, and Committee Member Jim Stratton seconded the motion; which carried unanimously. IV. Finalize Parking Implementation Plan Recommended Action: Review Parking Strategies and Recommend City Council Approval Chair Henn introduced the item and deferred to staff for a presentation. Brenda Wisneski provided an overview of the plan to better manage parking, provide greater availability for visitors, and to address the impacts parking has had on businesses. The following six strategies used to develop the plan were discussed and explained, outlining the reason and outreach behind each strategy: 1. Parking Benefit & Shared Parking District 2. Employee Parking Permit Program 3. Suspend In -lieu Parking Fees 4. Eliminate Parking Requirement 5. Parking Meter Rates 6. Residential Permit Parking Program IN Ralph Rodheim asked if it would be possible for this information to be presented at Tuesday's BVMA meeting and Ms. Wisneski agreed. Discussion carried regarding the proposed timeline of reviewing the issues of metered parking and demand -based pricing, noting that it will be examined throughout the five - year span. Ralph Rodheim expressed a need for a task force to analyze the details of implementation and technology for parking validations. Chair Henn noted that a possible task force could be included as a concept within the implementation plan. Ralph Rodheim stated that a BVAC subcommittee could be established with the BVMA. Brenda Wisneski explained that it would have to comply with the Brown Act. Kim Brandt noted that this could be placed on next month's agenda for further discussion. Tom Pollack asked for clarification regarding parking prices, enforcement, and where the money will be placed. Evelyn Tseng explained the allotment of the funds generated from citations, which is not considered a significant revenue source. Chair Henn raised the concern over residential parking rates, with the encouragement to rework the proposed pricing grid. Discussion carried regarding the time limits of parking and the cost of parking permits. Tom Pollack noted consensus with the consultant, staff, and City Council to remain at a $20 non - validated, residential parking fee. In response to a question regarding peak and off -peak parking, Brenda Wisneski explained how the holidays factor into peak parking times, from Memorial Day to Labor Day, adding in Federal holidays. More details will be available as they continue to work with the consultants. Jim Stratton reviewed the boundaries established by the consultant, including any spillover, noting that it will be very minimal. Howard Hall discussed his concerns regarding the consultant field study and the issue of purchasing permits. Chair Henn noted that this is an on -going process and can always be reevaluated. The consultants are the experts and faith is being placed in where they have chosen to place 5 boundaries. Nelson Nygaard has extensively studied the boundaries and taken any spillover into account. Grace Dove clarified that the original boundary was established by Jim Stratton's resident parking committee. Discussion continued regarding the location of the boundary. Kim Brandt discussed the option of having a phased approach to the boundary moving west over time, when it was determined to be appropriate. It was noted that expanding the program is easier than reducing the permit area in the future. Committee Member Ralph Rodheim moved to approve that the boundary be implemented through a phased approach, starting with Adams Street to Island Avenue and moving westward towards 7th Street, and to be evaluated on a yearly basis. Discussion carried regarding the boundary, with Grace Dove opting to abstain from voting because Central Newport is fractured on the subject. Action: Committee Member Ralph Rodheim restated the motion to establish the boundary for the RP3 program as proposed (Adams Street to 7th Street) and to implement the permit program in a phased approach, with the first phase being from Adams Street to Island Avenue and subsequent phases to be evaluated on an annual basis and implemented as needed. Committee Member Tom Pollack seconded the motion; the motion carried, with Committee Member Dove abstaining (5 ayes, 1 abstain, 0 noes). Brenda Wisneski continued to discuss details of the program including the annual permit rate of $20, effective times and dates, and eligibility to include Bay Island residents and mooring permitees, with the option to provide passes for guests and visitors. Action: Committee Member Jim Stratton moved to set the permit rate at a fixed annual rate of $20 for three years, with an adjustment for CPI available after the three year period. Committee Member Ralph Rodheim seconded the motion; the motion carried, with Committee Member Dove abstaining (5 ayes, 1 abstain, 0 noes). Jim Stratton discussed the cost of guest passes, at a price of $1 maximum and their ability to be computer generated. Chair Henn suggested that staff include a recommendation to develop an online guest parking pass. Action: Chair Henn moved to approve the strategies as discussed and amended, and Committee Member Stratton seconded the motion; the motion carried, with Committee Member Dove abstaining (5 ayes, 1 abstain, 0 noes). 0 V. Review 2014 Work Program Due to time constraints, Brenda Wisneski recommended that this item be moved to the February agenda and the Committee concurred. VI. Public Comment Ralph Rodheim, on behalf of the merchants, thanked the City for the beautiful holiday decorations in the Village. Tom Pollack thanked the City for the revenue earned from the Bowl Game. VII. Adjournment There being no further business to come before the Balboa Village Advisory Committee, Chair Henn adjourned the meeting at 5:46 p.m. Next Meeting Date: Wednesday, February 12, 2014, 4:00 p.m. to 5:30 p.m. 7 ATTACHMENT 2 2014 Work Program 2 Memorandum CITY OF NEWPORT BEACH COMMUNITY DEVELOPMENT DEPARTMENT 100 CIVIC CENTER DRIVE NEWPORT BEACH, CA 92660 (949) 644 -3227 To: Balboa Village Advisory Committee From: Fern Nueno, Associate Planner Date: December 19, 2013 Re: 2014 Work Program At the first meeting of the Balboa Village Advisory Committee (BVAC) in December 2012, the BVAC established priorities for Year One (2013) and Year Two (2014). The items in process and completed to date include the parking strategies, restructuring of the Balboa Village Business Improvement District, maintenance of the boardwalk area, a special events initiative, continued focus on code enforcement efforts, and support of new cultural facilities (ExplorOcean and Balboa Theater). The proposed priorities for Year Two (2014) are listed below: Year Two Priorities (2014) 1. Develop a conceptual streetscape plan, including targeted improvements to bicycle and pedestrian facilities. 2. Develop a coordinated public signage and wayfinding sign program. 3. Revise the existing Design Guidelines, including modifying the implementation process. 4. Develop and implement a commercial facade improvement program. 5. Develop and implement a targeted tenant attraction program. The report from the Urban Land Institute (ULI) Technical Assistance Panel (TAP) will be reviewed by the Committee and used to execute the Year Two priorities. Each recommendation within the TAP report will be vetted at a future BVAC meeting and incorporated as appropriate into the plans and programs established in 2014. Items 1 -3 are major programs that will require sufficient review and effort in order to implement meaningful changes in a timely manner. Staff recommends that the City retain a consultant with experience and extensive knowledge in these areas to assist in the development of these plans. Page 11 9 Items 4 and 5 should be implemented concurrently with Items 1 -3 so that the Facade Improvement and Tenant Attraction Programs are tied to the streetscape and public realm plans developed for the area. An outside consultant is not necessary to develop Items 4 and 5 as the Committee and staff have adequate resources to accomplish these priorities. The priorities are discussed in the Master Plan (excerpts attached), which is available online: http: / /newr)ortbeachca.gov/ Modules /ShowDocument.aspx ?documentid =14799 The 2014 priorities are summarized below: Develop a conceptual streetscape plan, including targeted improvements to bicycle and pedestrian facilities. The streetscape and public rights -of -way in Balboa Village are generally in good condition, but there is room for improvement. The City has put forth effort to improve the area, including installing new decorative sidewalks, street trees, and planters. In addition, the City acquired property and expanded the Palm Street public parking lot. The intent is to incorporate existing improvements and build upon the original work. Creating an enhanced landscape /streetscape design plan will also guide future development in the area. Develop a coordinated public signage and wayfinding sign prog ram. The streetscape improvement plan will also address signage in the area, including wayfinding signs. Wayfinding signage helps orient visitors, shoppers, and residents, pointing them to area parking facilities, restaurants, retail establishments, pedestrian and bicycle routes, and other important destinations. The City currently has a themed wayfinding sign program for key areas of the City. Further study of this program is warranted to identify additional signage needs in Balboa Village to enhance effectiveness and visibility. Revise the existing Design Guidelines, including modifying the implementation process. The City Council adopted Design Guidelines for Balboa Village in November 2002. These guidelines are not contained in the Zoning Code as development standards but rather are intended to guide owners, developers, and staff in the review of new development in Balboa Village. The guidelines address building form, setbacks, architectural features, and signage considerations. The current guidelines are still applicable and additional changes may not be necessary. However, the Design Guidelines are important for implementing other revitalization strategies and should be reviewed in further detail by the Committee. The BVAC has the opportunity to recommend stronger enforcement options for projects to be designed consistent with the guidelines. Develop and implement a commercial facade improvement program. In an effort to incentivize property owners to invest in the rehabilitation of their buildings, the Master Plan recommends creating a facade improvement program and funding a portion of Page 12 10 the costs to rehabilitate the commercial structures. These types of programs are common in special districts such as Balboa Village, and the success of such a program would lead to a renewed sense of place. Develop and implement a targeted tenant attraction program. A complementary effort to the Facade Improvement Program is a key tenant, targeted marketing program. In order to attract a few key tenants and developments to the area (e.g., sit -down restaurant, quality boutique retail) financial incentives on the part of the City may be required to encourage such uses to locate in Balboa Village. These could include fee waivers for plan check and building permits or a tenant improvement loan program to offset the expense of opening a new restaurant in the area. Once the incentive programs are developed, a method to provide outreach will be needed to make potential tenants aware of the opportunities. Proposed Schedule Following the work on the parking strategies, the 2014 work program priorities can be initiated in March. Staff and the Committee will begin to work on the facade improvement and tenant attraction programs (Items 4 and 5) in March 2014. For Items 1 -3, funding for the consultant work will need to be requested of the City Council for the next budget year. Therefore, staff and the Committee can being working on these items beginning in July 2014, pending budget approval. Page 13 11