Loading...
HomeMy WebLinkAbout05 - NB Restaurant Association BIDr TO: FROM: PREPARED BY: PHONE: TITLE: CITY OF NEWPORT BEACH City Council Staff Report May 13, 2014 Agenda Item No. 5. HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL Dave Kiff, City Manager— (949) 644 -3002, dkiff @newportbeachca.gov Mary Locey, Public Information Specialist 949 - 644 -3031 Resolution of Intention to Renew the Newport Beach Restaurant Association Business Improvement District and Levy Assessments in FY 2014 - 2015 ABSTRACT: The Newport Beach Restaurant Association Business Improvement District (Restaurant BID) Board of Directors has submitted the BID's FY 2013 - 2014 Annual Report for City Council approval and requested renewal of the BID for FY 2014 - 2015. RECOMMENDATION: a) Approve the Newport Beach Restaurant Association Business Improvement District FY 2013 — 2014 Annual Report; and b) Adopt Resolution 2014 -37, A Resolution of the City Council of the City of Newport Beach Declaring its Intention to Renew the Newport Beach Restaurant Association Business Improvement District and Levy Assessments for the Fiscal Year of July 1, 2014 to June 30, 2015, and Fix the Time and Place of a Public Hearing for May 27, 2014. FUNDING REQUIREMENTS: The City of Newport Beach, or its approved designee, collects the member assessments on behalf of the Restaurant BID and remits the monies back to the BID to fund the activities specifically described in the attached annual report. In addition to the assessments, last year, the City agreed to provide $40,000 each year for five years (ending in FY 2017 -18) to support the Restaurant BID's marketing and general promotion of restaurant trade activities. This year, the Restaurant BID has requested additional financial assistance from the City. In an effort to help the Restaurant BID achieve its marketing goals, staff proposing that the City covers the costs of the BID administration and accounting services (approximately $40,000). DISCUSSION: 213 The Newport Beach Restaurant Association BID (Restaurant BID) was formed pursuant to the Parking and Business Improvement Area Law of 1989 (1989 Law), codified in Streets and Highways Code Sections 36500 et seq., for the purpose of financing activities and programs to benefit businesses located and operating in the area. The Restaurant BID area encompasses any food service business (such as restaurants, groceries with a dine in or take -out food service, mini - marts, gas stations with take -out food service, and bars serving food) doing business within the boundaries of the City of Newport Beach. (Boundary Map is attached to the Resolution as Attachment A.) The Restaurant BID is nearing the end of its FY 2013 - 2014 and the advisory board has requested renewal of the BID for FY 2014 - 2015. Pursuant to the 1989 Law, an annual report must be prepared and a public hearing must be held prior to the BID's renewal. The Restaurant BID Board of Directors, which serves in an advisory capacity to the City Council, has prepared and submitted the attached annual report (Attachment A) for the Council's review and approval. The report includes a summary of the BID's FY 2013 — 2014 accomplishments and revenues as well as its proposed activities and budget for the new fiscal year. The report does not contain recommendations to alter the BID boundaries or the method and basis for levying assessments. Funding Issues On March 26, 2013, the City Council directed staff on several efforts regarding the future of the City's BIDS. The Balboa Village BID and the Marine Avenue BID opted to disband and form merchants associations. The Newport Beach Restaurant Association BID and Corona del Mar BID chose to remain "1989 Act" BIDs. The City agreed to fund each of these four entities $40,000 per year for up to five years (through FY 2017 - 2018). The City also offered to pay an additional $10,000 to Newport Beach and Company (NB &Co.) in year one of the agreements, if one of the BIDs or merchants associations chose to work with NB &Co. on marketing and branding efforts. Because the Restaurant BID chose to remain a 1989 Act BID, the City Council and the BID Board further agreed that the BID would assume more responsibility for its own administration to alleviate the need for City staff time. This included absorbing the cost of a BID Administrator to manage the day -to -day administrative functions starting in FY 2013 -2014 and the costs of accounting services starting in FY 2014 -2015. In March of this year, the Restaurant BID board chair met with City staff and expressed concerns with the cost of the administrative and accounting services - approximately 40,000. He asked if the City could pay for these services in the new fiscal year and into the future. FY 14 Accomplishments In June 2013, the Restaurant BID adopted a three -year Strategic Business Plan to serve as a directional document for the BID and establish the BID's strategic goals. The BID board has made significant changes during the past fiscal year, all of which align with the priority initiatives established in the strategic plan. Working with the City's purchasing division, two Requests for Proposals (RFP) were let for providing services to the Restaurant BID. . Restaurant Week — In October, McFarlane Promotions was selected for planning, marketing and executing the 2014 Restaurant Week event. The 10 -day event was 214 successful, however, due to the short lead time provided to the consultant, no sponsorship dollars were secured for this year's event. This left the BID funding the majority of the event (less the restaurant participant buy -in fees collected) and its marketing dollars short for the remainder of the fiscal year. . Marketing and Public Relations — In December, NB &Co. was selected as the Restaurant BID's marketing and public relations vendor for the regular, year -round planning, development, implementation and promotion of dining in Newport Beach. NB &Co. is strategically working on member outreach and education and on a new website platform (Dine Newport Beach) that is scheduled to launch this September. The attached annual report highlights the remainder of the FY 2013 -14 accomplishments and the FY 2014 -2015 planned marketing, public relations and activities for the Restaurant BID. City staff is recommending adoption of Resolution 2014 -37, a Resolution of Intention to renew the Newport Beach Restaurant Association Business Improvement District (Attachment B) and levy assessments in FY 2014 — 2015 and setting the public hearing date for renewing the NBRA BID for May 27, 2014. ENVIRONMENTAL REVIEW: Staff recommends the City Council find this action is not subject to the California Environmental Quality Act ( "CEQA ") pursuant to Sections 15060(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect physical change in the environment) and 15060(c)(3) (the activity is not a project as defined in Section 15378) of the CEQA Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no potential for resulting in physical change to the environment, directly or indirectly. NOTICING: The agenda item has been noticed according to the Brown Act (72 hours in advance of the meeting at which the City Council considers the item). ATTACHMENTS: Description Attachment A - FY 2013 -14 NBRA BID Annual Report and FY 2014 -15 Priorities and Budget Attachment B - Resolution of Intention to renew the Newport Beach Restaurant Association Business Improvement District - Resolution 2014 -37 215 ATTACHMENT A Newport Beach Restaurant Association to n Business Improvement District NEWPORT BEAN Fiscal Year 2013 -2014 Annual Report I IT Iuuu use a 11101 As required by Section 36533 of the California Streets and Highways Code, the annual report of the Newport Beach Restaurant Association Business Improvement District (NBRA) contains the required information as follows: 1. Proposed Changes to the District Boundary There are no changes proposed to the district boundaries 2. Improvement and Activities for the Fiscal Year of July 1, 2014 to June 30, 2015 Mission, Values and Goal Development Pursuant to its Strategic Business Plan FY 2013/2014- 2015/16, the NBRA will continue its mission through adherence to defined values and guiding principles with the following 2014/2015 priority initiatives from the strategic business plan: Marketing I Promotion • New marketing and media partnerships investigation • Enhanced website /social media engagement • Targeted and measurable annual marketing strategy Communication 1 Education • Engaging investor outreach strategy and program execution • Relevant educational program development based on member needs • Ongoing calendar of events development Community & Stakeholder Relations I Education • Allied Membership Investigation • Top Foodservice issues identification and advocacy Clearinghouse set -up for charitable causes Targeted and measurable annual communications plan with appropriate messaging Financial Resources and Administration • Updated rolling year strategic plan review • Aligned program of work and budget allocations BID fee structure evaluation and approval Board manual development Priority Initiative Development The NBRA has identified and will work in FY 2014 -2015 to implement and exceed current and long -term association goals through key activities to realize its vision over the next two years. Page 1 of 7 216 Brand Development In partnership with Newport Beach & Company (aka Visit Newport Beach), the NBRA will create and launch a new consumer facing Dine Newport Beach brand in order to better market restaurants, foodservice establishments and the local culinary community in conjunction with existing Newport Beach branding. Website Development NBRA will debut a new website with easy URL access at DineNB.com to service all areas of the dining community with a comprehensive, all- encompassing experience that allows the consumer to find specific information on restaurants, dining guides, food trends, events and more. With a fresh look, state of the art programming and functionality, and user - friendly navigation, visitors to the website will have an enhanced search, planning and booking experience. This will supplement the already existing touch points and further expand the reach and accessibility to the consumer while incorporating the following: • Responsive website design that translates to all devices including desktop, tablet and mobile • Online reservation links to restaurant platforms • Social sharing capabilities, links and integrated Yelp reviews • Site indexing and search to provide quick access to information • Detailed multi - selection filtering including food type, price and location • Promotional ad spaces on site for partners, events, promotions, etc. • Email capture to feed targeted lists into overall email platform • Special offers section to promote restaurant offers and discounts • Media room information for news releases, media coverage and blog content • Information on the Newport Beach Restaurant Association including mission statement, benefits, member services and leadership • Detailed restaurant listings with photos, videos, mapping and menus The website will keep with Search Engine Optimization (SEO) best practices and focus on Newport Beach Dining keywords to index top of organic search. Focus will be on keyword research, volume and competitor analytic tracking. Creative Campaign & Advertising A new brand creative campaign will be introduced along with the website launch to generate consumer awareness in a variety of media including newspaper and magazine outlets and online. Paid and earned advertising will appear in the Dining Out Magazine and the Newport Beach Visitors Guides, as well as in media partner publications. Public Relations (PR) An effective PR plan is vital in communicating the story and mission of NBRA and Dine Newport Beach. A comprehensive PR campaign will be activated to launch the new Dine Newport Beach brand, marketing initiative and website. NBRA will introduce Dine Newport Beach with a launch event held at a local restaurant. Food bloggers, media, community leaders and NBRA member restaurants will be invited to attend and celebrate Dine Newport Beach. Outreach to key media in local and regional drive markets to generate coverage and brand exposure in radio, television, print and online. NBRA will develop and grow strong relationships with travel writers, influential lifestyle bloggers and media professionals to ensure the website and the organization receive editorial coverage in local, regional and national media outlets, throughout the year. Page 2 of 7 217 Social Media The new Dine Newport Beach brand will be prominent on NBRA's existing social channels, as well as promoted through the Visit Newport Beach channels in order to grow the brand, increase the number social followers and build online engagement. Messaging on restaurant offers, culinary events, dining trends and restaurant information will be regularly scheduled. NBRA will conduct strategic outreach to key culinary and dining influencers in order to engage with these personalities to broadcast to the larger social population and expand the network. Online Marketing The new website, monthly restaurant promotions and strategic events will be advertised with targeted paid search ads on the major search engines. Also, in addition to having a presence on the Visit Newport Beach website, NBRA will work with key industry and media partners to promote the new Dine Newport Beach website and programming through partner digital channels. Consumer Email Campaigns NBRA will conduct regular consumer email campaigns with robust content on dining trends, restaurant promotions and events, and Dine Newport Beach will be a continual part of the monthly e- communications from Newport Beach & Company. Collateral Development Check presenter insert cards will be created to introduce the new Dine Newport Beach website and its comprehensive online dining guide to consumers. Cards will be distributed to Newport Beach restaurants to disseminate to local diners and throughout Orange County at hotels and key visitor locations. Dining Guide Development NBRA will produce an online digital dining guide that will include NBRA member restaurants and foodservice establishments. The digital dining guide can be accessed online on DineNB.com, and can be viewed as a dynamic digital publication or downloaded for print. Signature Dining Event NBRA will develop a new model for restaurant week or another type of dining event that will not only promote the participating restaurants, but also position Newport Beach as a dining destination year- round. Community Culinary Events NBRA will support and partner with businesses, organizations and events that assist in promoting the local restaurant and culinary community. Partnership will include cooperative advertising, online and social media support, public relations assistance and presence at events with a local restaurant component. Phone Reservation System The NBRA will continue to provide a toll -free phone number serviced by the Newport Beach & Company concierge. Stakeholder Communications Communication is the key to engaging the local culinary community, growing restaurant relationships and strengthening member relations. Regular email communications and occasional print communications will go out to NBRA members and partners informing them of Dine Newport Beach and NBRA programs, promotional opportunities, meetings and event opportunities. Page 3 of 7 218 Annual Meeting The NBRA will hold its Annual Meeting at a local restaurant, where it will provide a review of the financial standing of the NBRA, review marketing and promotion results, discuss goals objectives and programs for the upcoming fiscal year, and obtain feedback from the general membership. Member Benefits The NBRA will work to develop a robust menu of member benefits that include educational seminars, industry discounts, cooperative marketing opportunities, promotions and networking opportunities available to members in good standing. Allied I Partner Program The NBRA will develop a partner program for businesses or individuals who wish to connect with NBRA members and provide additional benefits and services to members in good standing. Community Event Participation The NBRA will participate and contribute to the following events: Police Appreciation Breakfast, Newport Beach Mayor's Dinner and other community events. NBRA Professional Relationships The NBRA will maintain relationships with, but not limited to, the following entities: OC Visitors Association, Anaheim /Orange County Visitor & Convention Bureau, California Restaurant Association, Newport Beach Chamber of Commerce and Newport Beach & Company. BID Marketing Agency & Director The NBRA will contract with an appropriate outside vendor to handle all marketing, public relations, and website management services. BID Administration & Accounting Services The NBRA will contract with appropriate outside vendors to handle NBRA administration and accounting and to serve as a liaison with the City of Newport Beach. BID Administration Costs The NBRA will pay for postal mailings, bank fees, and other associated administrative costs. 3. The Cost of These Activities Is Projected as Follows: Marketing, including: Advertising, Website Design Restaurant Event Marketing Marketing Agency & Director Administration & Accounting TOTAL: Social Media, Public Relations $46,000 21,000 83,845 42,000 $192,845 4. The Method and Basis of Levying the Assessment Shall be as Follows: The benefit assessments will be collected by the City in one installment. Assessments shall be collected at the beginning of the fiscal year, and shall be pro -rated for new businesses that open during the year. Page 4 of 7 219 For establishments with less than eleven (11) employees, the assessment shall be a flat $95.00. For establishments with greater than ten (10) employees, and whose business license tax is less than $600.00, the benefit assessment shall be equal to the City's usual annual business license tax as established pursuant to Chapter 5.08 of the Newport Beach Municipal Code plus an additional $65.00. For establishments with greater than ten (10) employees, and whose business license tax is $600.00 or more, the benefit assessment shall be equal to the City's usual annual business license tax as established pursuant to Chapter 5.08 of the Newport Beach Municipal Code plus an additional $145.00. The penalty for delinquent payments shall be equal to that established for delinquent business license fees pursuant to Chapter 5.08 of the Newport Beach Municipal Code, providing that the penalty amount added shall in no event exceed one hundred percent (100 %) of the assessment amount due. 5. Surplus Carryover from Fiscal Year 2013 -2014 The NBRA estimates that approximately $9,000 will be carried over from FY 2013 -2014 to FY 2014 -2015 6. Sources of Contributions Other Than Levied Assessments The NBRA FY 2014 -2015 budget includes $40,000 in funds from the City of Newport Beach. The NBRA anticipates $15,000 in special event fees from participating restaurants, in addition to $6,000 in potential grant funding from the City of Newport Beach for a restaurant week event. It is estimated that an additional $20,000 in funding will be generated from the restaurant week event and other Dine Newport Beach program sponsors. 7. Prior Year Accomplishments FY 2013 -2014 was a transition year for the NBRA as it restructured its operations and planned for the future. NBRA completed the following projects and initiatives: • Completed a long -term strategic business plan that outlines the priority initiatives and vision for the NBRA through FY 2015 -16. • Maintained the NewportBeachDining.com website with consistent top organic SEO enhanced placement. The website also supported a blog, social media integration and online dining reservation system. • Maintained several social media channels to engage the online community on Facebook, Twitter, YouTube, Instagram, Pinterest and Google +. • Republished the NBRA Dining Guide and distributed 66,000 copies throughout Orange County, LA and in the Inland Empire. • Maintained a toll -free number used for securing dining reservations to NBRA member restaurants. • Advertised in the Newport Beach Visitors Guide. • Contracted with a new vendor to provide NBRA administration and to serve as a liaison with the City of Newport Beach. Page 5 of 7 220 Contracted with a new vendor to produce the 2014 Newport Beach Restaurant Week. The event marketing and promotional efforts included: • Print Promotions — Distribution of check presenter, water bill inserts and posters throughout the community. • Outdoor Promotions — Assorted billboards in key Orange County locations, bus kongs and delivery vehicle wraps. • Advertising — Riviera Magazine, Local Magazine, Performances Magazine, Rage Monthly, Orange County Register, OC Weekly and assorted community newspapers throughout Orange County • PR & Blogger Coverage — Articles appeared in a variety of print and online publications in Orange County and LA. • Online Ads and Listings — Event calendar listings and advertising appeared on partner sites, including the Orange County Register, OC Weekly, Riviera Magazine, Yelp and Facebook. • Email Blasts — Email communications went out through a variety of partner channels to over 40,000 consumers. • Television & Radio — On -Air coverage and promotion of the event appeared on KTLA, NBC LA, CBS and Clear Channel radio stations. • Social Media — Promotions ran on Facebook, Twitter and Instagram. • Media Event — The Restaurant Week launch event for media, participating restaurants and community leaders was held at the Back Bay Bistro. • Contracted with a new marketing agency to oversee and direct the NBRA marketing, public relations and website management. • Launched a monthly online restaurant promotions campaign in partnership with Visit Newport Beach. • Updated the Newport Beach Restaurant Association informational brochure. • Produced the NBRA FY 2013 -2014 Annual Meeting for all member restaurants to attend. • Recruited new members to the NBRA Board of Directors. Established goals and metrics to measure marketing and association performance over the next two years. Fiscal Year (FY) ODeratina Results During FY 2013 -14, the NBRA collected approximately $107,500 in member assessments and approximately $7,000 in member assessment late fees. The City also contributed $40,000 as the first installment of a five -year commitment to support the BID. The NBRA received $20,078 in participation fees for 2014 Restaurant Week and a grant of $6,000 from the City in support of Restaurant Week. Total revenue for FY 2013 -2014 is expected to be approximately $180,578. The NBRA will spend by fiscal year end approximately $200,578 for approved activities, funded by the FY 2013 -14 revenues and by a $20,000 budgeted carryover of funds from FY 2012 -13. The NBRA's ending cash balance at June 30, 2014 is projected to be $9,000, which will carry over to FY 2014 -15. The members of the Newport Beach Restaurant Association want to thank the City Council for its financial support and efforts on behalf of the NBRA. Page 6 of 7 221 Newport Beach Restaurant Association Business Improvement District Approved Operating Budget July 1, 2014 —June 30, 2015 Sources of Funds Amount Member Assessments $ 137,000 Anticipated Member Assessment Delinquencies ( 34,155) Anticipated City Funding 40,000 Anticipated Event Participation Fees 15,000 Anticipated City Grant Funding 6,000 Anticipated Funds from Sponsorships 20,000 Anticipated Carryover from FY 2013 -14 9,000 TOTAL SOURCES $ 192,845 Use of Funds Amount Marketing, including: Advertising, Website Design, Social Media, Public Relations $ 46,000 Restaurant Event Marketing 21,000 Marketing Agency & Director 83,845 Administration & Accounting 42,000 TOTAL USES: $ 192,845 Page 7 of 7 222 ATTACHMENT B RESOLUTION NO. 2014 - 37 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF NEWPORT BEACH DECLARING ITS INTENTION TO RENEW THE NEWPORT BEACH RESTAURANT ASSOCIATION BUSINESS IMPROVEMENT DISTRICT AND LEVY ASSESSMENTS FOR THE FISCAL YEAR OF JULY 1, 2014 TO JUNE 30, 2015, AND FIX THE TIME AND PLACE OF A PUBLIC HEARING. WHEREAS, the Newport Beach Restaurant Association Business Improvement District ( "NBRA BID ") was established in 1996 pursuant to the Parking and Business Improvement Area Law of 1989, California Streets and Highways Code, Section 36500 et seq., (hereinafter the "1989 Law "), which requires an annual report to be filed and approved by the City Council for each fiscal year; and WHEREAS, the Advisory Board, known as the Newport Beach Restaurant Association Business Improvement District Board of Directors, has prepared an Annual Report for the 2013 -2014 fiscal year which is on file in the Office of the City Clerk; and WHEREAS, on May 13, 2014, the NBRA BID Annual Report was filed and approved by the City Council. NOW, THEREFORE, the City Council of the City of Newport Beach resolves as follows: Section 1: The City Council hereby declares its intention to renew the NBRA BID for fiscal year 2014 -2015 pursuant to the 1989 Law. Section 2: The City Council hereby declares its intention to levy assessments for the NBRA BID for the fiscal year July 1, 2014 to June 30, 2015 pursuant to the 1989 Law. Such benefit assessment shall be as follows: A. For establishments with fewer than eleven (11) employees, the assessment shall be a flat Ninety -Five Dollars ($95). B. For establishments with greater than ten (10) employees, and a license tax less than Six Hundred Dollars ($600), the benefit assessment shall be one hundred percent (100 %) of the annual business license tax as established pursuant to Chapter 5.08 of the Resolution No. 2014 - 37 NBRA Business Improvement District 223 2 Newport Beach Municipal Code plus an additional Sixty -Five Dollars ($65). C. For all businesses whose license tax is Six Hundred Dollars ($600) or greater, the benefit assessment shall be one hundred percent (100 %) of the annual business license tax as established pursuant to Chapter 5.08 of the Newport Beach Municipal Code, plus an additional One Hundred Forty -Five Dollars ($145). Section 3: The penalty for delinquent payments shall be equal to that established for delinquent business license fees pursuant to Chapter 5.04 of the Newport Beach Municipal Code, providing that the penalty to be added shall in no event exceed one hundred percent (100 %) of the assessment amount due. Section 4: The benefit assessments shall be collected by the City, or its designee, in one annual installment. The assessment for new businesses shall be pro- rated according to the number of full months remaining in the NBRA BID's fiscal year. Section 5: The improvements and activities to be funded by the benefit assessments shall include only the following: 1. Marketing, advertising, and public relations 2. Brochure development and distribution 3. Promotion of public events 4. General promotion of restaurant trade activities 5. Educational and training classes for members 6. Memberships in various organizations deemed to promote dining in Newport Beach. The implementation of these actions is more fully described in the NBRA BID's Fiscal Year 2013 -2014 Annual Report, which is on file with the Office of the City Clerk. Section 6: The location of the NBRA BID will remain the same: Any food service business (such as restaurants, groceries with a dine in or take -out food service, mini -marts, gas stations with take -out food service, and bars serving food) doing business within the boundaries of the City of Newport Beach is part of the NBRA BID, as set forth with greater specificity in the map attached as Exhibit A, and incorporated herein by reference. Resolution No. 2014 - 37 NBRA Business Improvement District 224 3 BE IT FURTHER RESOLVED, that the City Council of the City of Newport Beach shall conduct a public hearing on May 27, 2014 at 7 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers located at 100 Civic Center Drive, Newport Beach, California at which time the Council will hear all interested persons for or against the renewal of the NBRA BID, the extent of the NBRA BID and the specific types of improvements or activities to be funded by the benefit assessment. During the public hearing, the City Council shall hear and consider all protests against the establishment area, or the furnishing of specified types of improvements or activities within the area. Protests may be made orally or in writing, but if written shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. If written protests are received by the owners of the businesses within the NBRA BID which pay fifty percent (50 %) or more of the total assessments to be levied, no further proceedings to renew the NBRA BID shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specific type or types of improvements or activity or benefit within the NBRA BID, those types of improvements or activities or benefit zones shall be eliminated. Further information regarding the proposed NBRA BID renewal may be obtained at the City Manager's Office, 100 Civic Center Drive, Newport Beach, CA 92660;949- 644 -3035. The City Clerk shall cause this resolution of intention to be published once in a newspaper of general circulation in the City at least seven (7) days before the public hearing. Resolution No. 2014 - 37 NBRA Business Improvement District 225 4 This resolution shall take effect immediately upon adoption. Passed and adopted by the City Council of the City of Newport Beach at a regular meeting held on the 13th day of May, 2014. ATTEST: Leilani I. Brown, City Clerk Attachment: Exhibit A (Boundary Map) Rush N. Hill, II, Mayor Resolution No. 2014 - 37 NBRA Business Improvement District 226 lewport"l, Beach Costa Mesa Q� r L - ,I p g —i Newport Beach Restaurant Association Avg; Business Improvement District Miles 05/292012 Res umntRlD A.mxd f� \� Newport;„ Coast `h } \ ,e.. i INOW