HomeMy WebLinkAbout2014-08-13_Agenda Packet �EWP_ CITY OF NEWPORT BEACH
BALBOA VILLAGE ADVISORY
r COMMITTEE AGENDA
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ExploreOcen
600 East Bay Avenue
Wednesday, August 13, 2014 -4:00 PM
Committee Members:
Michael Henn, Council Member (Chair)
Tony Petros, Council Member
Gloria Oakes, Balboa Peninsula Point Association
Ralph Rodheim, Balboa Village Merchant Association Member
Grace Dove, Central Newport Beach Community Association
Tom Pollack, ExplorOcean Representative
Jim Stratton, At-Large Representative
Staff Members:
Kimberly Brandt, Community Development Director
Brenda Wisneski, Deputy Community Development Director
Tony Brine, City Traffic Engineer
Fern Nueno, Associate Planner
I. CALL MEETING TO ORDER
II. PUBLIC COMMENT ON NON-AGENDIZED ITEMS (comments limited to 3 minutes)
III. ITEMS FOR REVIEW
1. MINUTES OF JULY 9, 2014 (ATTACHMENT 1)
Recommended Action: Approve July 9, 2014 Minutes
2. PROJECT IMPLEMENTATION (ATTACHMENT 2)
Recommended Action: Receive and file
3. DESIGN GUIDELINES - RRM Design (Attachment 3)
Recommended Action: Review program components and provide comment and direction on the Design
Guidelines.
4. STREETSCAPE IMPROVEMENT PLAN - RRM Design (Attachment 3)
Recommended Action: Review program components and provide comments and direction on
Streetscape Improvement Plan.
IV. PUBLIC COMMENT
V. ADJOURNMENT (Meeting End Time: 6:00 p.m.)
Next Meeting Date: Wednesday, September 10, 2014, 4:00 p.m. to 6:00 p.m.
Please refer to the City Websit http://www.newportbeachca.gov/index.aspx?page=2196,for additional information regarding the Balboa Village
Advisory Committee.
AN AGENDA FOR THIS MEETING HAS BEEN POSTED AT LEAST 72 HOURS IN ADVANCE OF THE MEETING AND THE PUBLIC IS
ALLOWED TO COMMENT ON AGENDA ITEMS.
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ITEM TITLE: MINUTES OF JULY 9, 2014 (ATTACHMENT 1)
ITEM SUMMARY: Recommended Action: Approve July 9, 2014 Minutes
ATTACHMENTS:
Description
DRAFT MINUTES OF JULY 9, 2014
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CITY OF NEWPORT BEACH
BALBOA VILLAGE ADVISORY COMMITTEE MINUTES
Location: ExplorOcean
600 East Bay Avenue
Wednesday, July 9, 2014 - 4:00 p.m. to 5:30 p.m.
I. CALL MEETING TO ORDER
Chair Henn called the meeting to order at 4:00 p.m.
The following persons were in attendance:
Balboa Village Advisory Committee Members:
Michael Henn, Council Member (Chair)
Tony Petros, Council Member
Grace Dove, Central Newport Beach Community Association
Tom Pollack, ExplorOcean Representative
Jim Stratton, At-Large Representative
Ralph Rodheim, Balboa Village Merchant Association Member
Gloria Oakes, Balboa Peninsula Point Association
Staff Members:
Kimberly Brandt, Community Development Director
Brenda Wisneski, Deputy Community Development Director
Tony Brine, City Traffic Engineer
Fern Nueno, Associate Planner
II. PUBLIC COMMENT ON NON-AGENDIZED ITEMS
Interested parties were invited to address the Committee on Non-Agendized Items.
Jim Mosher complimented the consultant for having the PowerPoint on the City's
website in advance of the meeting. He noted problems downloading attachments on
Novus because the software limits downloads to two (2) minutes and can result in
illegible text if time limit is exceeded; he wished to bring it to the City's attention. There
was concurrence that there was a problem with the Novus software.
Fern Nueno, Associate Planner, provided an update to Jim Mosher's June 11, 2014
request for clarification on the Balboa Village budget. She noted that all maintenance
improvement plans, except for the $12,500 for trash cans, were incorporated into the
last budget. The Nelson\Nygaard contract was for $93,100.00 and the RRM Design
contract was for $149,751.00 for a total of $255,351.00 since the start of the Balboa
Village Advisory Committee (BVAC).
Diane Dixon, candidate for City Council, and Peter Koetting, the new Planning
Commissioner, were introduced.
There being no one further wishes to address the Committee, Chair Henn closed the
Public Comment on Non-Agenda Items portion of the meeting.
III. ITEMS FOR REVIEW
1. MINUTES of June 11, 2014
Recommended Action: Approve June 11, 2014.
Jim Mosher provided suggested changes to the minutes.
Action: Committee Member Rodheim moved to approve the minutes of the June
11, 2014 meeting as amended; Committee Member Pollock seconded the motion.
The motion passed 6-0-1, with Committee Member Dove abstaining.
2. WAYFINDING SIGN PROGRAM AND STREETSCAPE IMPROVEMENT
PLAN
Recommended Action: Review program components and provide comment and
direction on the Wayfinding Sign Program and Streetscape Improvement Plan.
Chairman Henn introduced the item.
Jami Williams of RRM Design Group introduced her team, Brian Hannegan, of RRM
Design Group and Simon Andrews, the wayfinding and signage consultant, with Graphic
Solutions. She noted that RRM Design Group's work effort has three (3) components.
The first component is focused on the initial wayfinding and gateway signage concepts.
It presents an overview of the before and after fagade improvement exhibits. It also
provides updates to the architectural guidelines that include three (3) or four (4) fagade
improvement examples that could be done over time. She announced a future update
on the streetscape plan which will be the focus of next month's meeting and will be
presented by Brian Hannegan of RRM Design Group. The September meeting will be
the final presentation.
Ms. Williams gave details of how the preliminary selections will be voted on at the
conclusion of the meeting. She explained that the Committee would vote for the favorite
and least favorite logo and signage examples. In addition, the Committee would vote
for the three (3) architectural buildings that would be chosen for before and after
renderings.
Simon Andrews of Graphic Solutions provided an overview based on input from the last
meeting. At the last meeting, they noted the descriptors of the present perception and
the future aspirations for Balboa Village. In addition, they received valuable feedback
from the signage examples they had presented. Based on that input, a review of the
master plan, the Urban Land Institute Technical Advisory Panel report, and the current
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design guidelines, they created a package for presentation. An assessment was made
of the ways that Balboa Village was described and represented. Various ideas,
treatments, type styles, and imagery were considered. Also considered was a slogan
that would express the aspirations of Balboa Village. Mr. Andrews noted that the goal
was to attract people in the offseason.
Committee Member Rodheim stated that Newport Beach and Company was previously
hired to design a logo, noting that they conducted an outreach to thousands of people
because of Balboa's identity crisis. Most people think of the Island, so "The Home of
the Fun Zone" was created. The ferry, Ferris wheel, and Fun Zone are the recognized
identifiers of the Village.
Committee Member Rodheim, agreed, adding that the logo had been adopted, vetted
and approved by the Balboa Village Merchants Association (BVMA). He stated that
spending time on logo choices and names would be counterproductive, noting their
website, banners, and flags display the logo.
Alison Ryffel, resident, clarified that the logo was approved by the BVMA, not the BVAC.
Chair Henn noted that the BVMA logo was based on market research, and asked if
there were any limitations on the application of the logo for broad use.
Mr. Andrews stated that it was adaptable to all applications, including signage and
gateways. Committee Member Rodheim noted that there is a stylebook to address
differing applications of the logo.
A member of the public, Kay Mortenson, expressed that while she liked the graphics of
the tagline "Home of the Fun Zone," she feels it is not representative of the current
vision and was limited in scope. She stated that ExplorOcean, a new theater, and new
dining establishments and merchants were a broader scope. The Fun Zone, which has
diminished in size, represented the past. The goal is to look to the future.
Chair Henn reported that, of the consumer research that was conducted, only 33
percent of respondents correctly identified the location of Balboa Village. The other
respondents misidentified it as Balboa Island. The disconnect was diminished
significantly when Balboa Village was connected to the Fun Zone. The goal is to be
forward thinking and maintain the connection to the historic past. Chair Henn added
that he did not know if that precluded her issues.
Committee Member Pollack stated that based on market research, ExplorOcean was
very happy about the logo approved by the BVMA. He expressed surprise that the logo
was being reconsidered, and felt it might be a waste of time.
Chair Henn noted that while the logo had been approved by the BVMA, the BVAC is a
different group. He wanted input from the Committee on the logo. Committee Member
Stratton reviewed the grand vision statement for 2020. He noted that the vision of
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Balboa Village would be more than the Fun Zone. Committee Member Rodheim stated
that the logo and tagline do not preclude the new vision, noting that the Fun Zone is just
a descriptor to differentiate Balboa Village from Balboa Island.
Committee Member Dove offered that the target market is baby boomers and they know
the Fun Zone. Committee Member Oakes agreed with Committee Member Dove. The
Fun Zone exists and the others are hopeful and welcomed but they are not here.
Howard Hall, resident, questioned how committed ExplorOcean was to the future of the
Ferris wheel. Committee Member Pollack stated that the Ferris wheel would be staying.
He noted there is a long term lease, and if it ever changed, ExplorOcean would still
keep and run the Ferris wheel. Mr. Hall mentioned that he continually has to educate
people on the location of Balboa Village; a logo would help identify it.
Action: Chair Henn recorded a unanimous decision to move forward with the
current BVMA logo.
Mr. Andrews resumed his presentation. He noted that at the previous meeting a
concern about adding light to the area was expressed, and a logical location is the
gateway arch. Using the existing BVMA logo, a gateway would span Balboa Avenue.
The entry gateways would be lighted and landscaped. Lights would be presented in a
variety of forms. Using technology, the lights could twinkle and glow, making the
gateway visible blocks away, day or night.
Chair Henn stated that Adams Street is the dividing line for the commercial district, and
asked the Committee for thoughts on the archway location.
Committee Member Stratton expressed concern about the residents that live on Adams
Street, and offered that Palm Street would be a more appropriate site for the gateway
arch. Discussion ensued regarding the location.
Tony Brine, City Traffic Engineer, noted there is a traffic signal at Palm Street which
would conflict with the gateway arch. In addition, the Balboa Village Gateway sign is
there.
Mr. Andrews noted that the lighting could be controlled and turned off at night.
Ms. Wisneski suggested placing the gateway arch on the crosswalk side of Adams
Street. Mr. Brine stated that wherever the gateway arch is placed, it should not interfere
with traffic signals.
Committee Member Petros noted a secondary benefit of illuminating the crosswalk.
Committee Member Stratton questioned whether or not the gateway could be moved
farther down towards Palm Street if there was pushback for locating on the corner at
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Adams Street. Mr. Brine responded noting that that would cause sight line problems
with the traffic light.
Action: Chair Henn asked if there was a consensus on the location of the
gateway. No opposition was noted to the location.
Committee Member Rodheim requested that those factors be taken into consideration
during planning.
Committee Member Petros suggested leaving the light poles as light poles and for
hanging banners, stating that directional signs should be placed on their own poles.
Chair Henn stated that that idea would give more flexibility about size configuration and
font size.
Ms. Ryffel reported that she had suggested local art banners. She had been advised by
Committee Member Rodheim that those would be an obstruction for trucks coming
down the roadway. Committee Member Rodheim responded that on some of the
existing poles, they had wanted to go out and over, causing interference with the UPS
trucks. With this design plan, the local art banners would be placed on other poles,
helping bring in the community.
Mr. Brine, City Traffic Engineer, explained that drivers have minimal time to read
directional signs and warned of overload from signage. Residents have expressed that
existing signs have too much information and font size is too small. A focus on the
message is required to prevent confusion, so the driver can read it and make their
decision.
Committee Member Petros stated that it is important to rationalize a system, where a
light pole is a light pole and may have a seasonal banner.
Kimberly Brandt, Community Development Director, recommended brackets on the light
standard which would provide a consistent size for the banners. Consistent sizing
would help with cohesiveness, which would be helpful for the Village to get their
information.
Committee Member Rodheim wondered if there would be gateway banners that
spanned the gateway to let people know about events.
Mr. Andrews, Graphic Solutions, recommended retrofitting the existing gateway
monument sign with an electronic message board in place of gateway banner. The
illumination and style could be controlled and modified.
Committee Member Stratton reported that it is difficult for him to read electronic signs
while driving especially if they are changing. Committee Member Rodheim noted he
preferred electronic light banners to gateway banners.
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Committee Member Stratton noted that visitors primarily need to know the location of
the parking and the ferry; the rest of the destinations are within walking distance. He
feels too much clutter on the wayfinding signs is unnecessary.
Chair Henn stated that every public pier is designated by a blue finial that indicates a
public pier, and that boaters use the blue finial to identify public piers.
Mr. Andrews, Graphic Solutions, reported an opportunity to place a median mounted
sign on the east end of the Village, noting that its placement would require the existing
striped median be filled in.
Mr. Brine, City Traffic Engineer, stated that the median would need to be constructed
and include clearance. He questioned the need for a sign that identified the entrance to
Balboa Village, as it would be read by people who have either gone through the village
or live on the Point. He was not clear what would be gained by putting a sign there.
Committee Member Rodheim stated that for cost reasons and possible graffiti, he felt
that it was not needed. He agreed that the only people using it would be residents. Ms.
Ryffel concurred that a sign was not needed.
Mr. Andrews stated that the pedestrian entry does need a sign for people exiting the
ferry. Chair Henn noted that signs would reinforce the brand and tie together a sense of
place at the main entry points to the Village.
Committee Member Petros, in response to an inquiry, confirmed that Mr. Seymour Beek
owns the property. He thought that Mr. Beek would allow changes to the current signs if
the City paid for the changes. Chair Henn noted that Mr. Beek is a very well-informed
civic-minded person.
Ms. Brandt noted the historical significance of the existing ferry sign.
Committee Member Petros stated that they would have to take into consideration the
signs currently on the property, noting that the signs may have a utilitarian purpose. He
stated a need to research the policies regarding signage requirements.
Committee Member Pollack noted the sign was not lighted. Mr. Andrews suggested
uplights to illuminate the sign.
Ms. Nueno addressed Committee Member Stratton's previous concern regarding the
electronic sign. She clarified that it would have just one message displayed for a long
period of time, and would not necessarily have a rotating message or scrolling marquee.
Mr. Andrews explained that the sign could be modified to different displays, and the
timing could be varied.
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Committee Member Stratton stated that if there was a way to post current events
elsewhere, he would prefer no posters. It was stated that consistency was very
important.
Mr. Andrews, Graphic Solutions, proposed that as soon as visitors exited their car, there
should be an opportunity to greet and invite them to the attractions. Committee Member
Rodheim noted that maps stating "You are here" are very helpful.
Chair Henn questioned how many pedestrian informational signs were envisioned. Mr.
Simon, Graphic Solutions, responded that each of the streets leaving the big parking lot
would have signs, also along Balboa Blvd., and bayside. Key locations would be
selected.
Mr. Andrews identified that another concern was to inform the public that there is no
outlet. He suggested that they provide a turnaround sign.
Mr. Brine, City Traffic Engineer, explained that a U-turn was not a standard sign and
that U-Turns cannot be mandated. He suggested a sign saying "Thank you for visiting"
and to post a no outlet sign.
Ms. Ryffel reported that thousands of visitors turn around there creating traffic problems.
She suggested a traffic circle. Committee Member Rodheim stated that residents would
probably not approve of a round-a-bout in front of their homes.
Committee Member Rodheim left the meeting at 5:02 p.m.
Mr. Andrews, Graphic Solutions, informed the Committee that his presentation was
complete.
Chair Henn requested a review of the pedestrian informational signs. He hoped that the
design would coordinate with the motorist wayfinding signs. Committee Member Petros
suggested taking a page from the landscaping palette from Superior Avenue, with
consideration to the street grates and the plant structure.
Mr. Mosher expressed disapproval of the electronic message board. He referred to
McFadden Square where the electronic message board has not worked for many years.
He also questioned why, if someone wanted to use the ferry, the current sign directs
them to the Balboa Pier parking lot.
Chair Henn explained that it meets the circulation requirement; noting a left turn cannot
be made onto Palm Street. It was stated that the signage could be improved, stating an
example would be "Ferry Access."
Committee Member Pollack recommended a sign informing drivers on the availability of
parking spaces. Committee Member Petros suggested adopting an app that can be
used on smartphones to identify available parking spaces, noting it is used in several
cities, including Santa Monica.
Ms. Ryffel wondered if having an archway that coordinated with Balboa Island's design
style would more be aesthetically pleasing. Mr. Stratton noted the planning of Balboa
Village incorporated distinct characteristics. Chair Henn offered that he felt that Balboa
Village should be distinctive from Balboa Island and preserve a distinctive experience.
Kristen Monson, resident, suggested a sign informing people they are leaving the
Village, noting that visitors come through the neighborhood believing they are still in the
village, looking for restaurants. Also, she pointed out that it may help the merchants
between Main Street and A Street attract more customers.
Conversation ensued indicating that the Committee agreed that they do want a sign
informing visitors they are exiting the Village. A sign informing that they are entering the
Village is not necessary.
Mr. Hall, resident, reported that the ferry sign decor did not enhance Balboa Village.
The new sign is a significant improvement. He assured the Committee that the previous
sign did not have historical value.
Ms. Williams, RRM Design Group, gave direction of how to vote for the examples.
Committee Member Dove questioned if fagade improvement meant modernizing it. Ms.
Williams of RRM Design Group stated that the design guidelines would be followed and
that low cost options would be offered, such as painting or adding an awning. In some
cases, alterations have been made to the original structure. She proposed removing
the alterations and restoring the integrity of the original building.
Ms. Williams noted that at next month's meeting, Brian Hannegan would focus the
presentation on the streetscape environment.
Mr. Mosher suggested that for the public record the vote with the dots should not be
private. Chair Henn explained that the vote was not restricted to the Committee, and
that everyone present could vote.
IV. PUBLIC COMMENT
None.
V. ADJOURNMENT
There being no further business to come before the Balboa Village Advisory Committee,
Chair Henn adjourned the meeting at 5:16 p.m.
Next Meeting Date: Wednesday August 13, 2014 4:00 p.m. to 5:30 p.m.
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ITEM TITLE: PROJECT IMPLEMENTATION (ATTACHMENT 2)
ITEM SUMMARY: Recommended Action: Receive and file
ATTACHMENTS:
Description
PROJECT IMPLEMENTATION
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BVAC Project Implementation Schedule
August 13 (4pm to 6pm) BVAC Meeting
• Design Guidelines
o Before &After Examples
• Streetscape Plan
September 10(4pm to 6pm) BVAC Meeting
• Wayfinding
• Draft Design Guidelines
October
• September 18th PC Study Session
• October 91h PC Public Hearings
o Adopt Design Guidelines
o Wayfinding
o Streetscape Concept
o Fagade Improvement Program
• October 28 CC Public Hearing
o Adopt Guidelines
o Wayfinding—Seek Funding? Or, rely on parking district revenue
o Streetscape Concept—Seek Funding? Or, rely on parking district revenue
o Fagade Improvement Program—Parking District revenue
PARKING ORDINANCE—CODE AMENDMENT
• August 21—Planning Commission Study Session
• September 4—Planning Commission Public Hearing
• September 9—City Council Study Session (CdM Parking Management Plan also scheduled for
Study Session)
• September 23—City Council Public Hearing
OVERALL SCHEDULE
August 13 BVAC(Intro to Guidelines and Streetscape)
August 21 Parking Ordinance PC Study Session
September 4 Parking Ordinance PC Hearing
September 9 Parking Ordinance CC Study Session
September 10 BVAC(approve Improvement Program -Guidelines, Wayfinding, Streetscape)
September 18 Improvement Program PC Study Session
September 23 Parking Ordinance CC Hearing
October 9 Improvement Program PC Hearing
October 28 Improvement Program CC Hearing
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ITEM TITLE: DESIGN GUIDELINES - RRM Design (Attachment 3)
ITEM SUMMARY: Recommended Action: Review program components and provide
comment and direction on the Design Guidelines.
ATTACHMENTS:
Description
DESIGN GUIDELINES - RRM Design
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• Architectural Design Guidelines
• Streetsca pe Design Concepts
• Next Steps
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DesignGuidelines Update
Background
• Existing Guidelines were adopted in 2002
• 2013 ULI Study Recommendations: R t
• Build upon the historic, urban, walkable
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• Adoption of new design guidelines that
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• Modern, sterile buildings would not fit
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Purpose and Intent
• Create a stronger tool to reiterate the vision that already exists
• Create a user friendly format
• Don't reinvent the wheel —use bulk of existing document
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• Reorganization of chapters and content - start globally and
move into detail
• Streamline and reduce duplication
• Limit the narrative and provided bulleted guidelines
• Add numbers and letters for easy cross reference and
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• Remove sub categories of "new" and "existing"
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Organization and Content
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• Should the guidelines recommend strict adherence
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• Is there room for a new iconic style/building?
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ITEM TITLE: STREETSCAPE IMPROVEMENT PLAN - RRM Design (Attachment 3)
ITEM SUMMARY: Recommended Action: Review program components and provide
comments and direction on Streetscape Improvement Plan.
ATTACHMENTS:
Description
STREETSCAPE IMPROVEMENT PLAN - RRM Design
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• Trees to Match • Shade Elements
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• Alternative Trees • Waterfront
• Street Furnishings Treatment
• Lighting Alternatives • Crossing Treatments
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Tree List
Existing Proposed from Upper Balboa Boulevard Plans
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Washingtonia Brahea edulis Arbutus 'Marina' Cassia leptophylla Magnolia grandiflora
robusta Guadalupe Palm Madrone Tree Golden Medallion Southern Magnolia
Mexican Fan Palm
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Eucalyptus torquata Metrosideros excelsa Phoenix dactylifera Spathodea
Coral Gum New Zealand Date Palm campanulata
Christmas Tree African Tulip Tree
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Tree List
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Albizia julibrissin Araucaria heterophylla Arbutus unedo Cupaniopsis Maytenus boaria
Silk Tree Norfolk Island Pine Strawberry Tree anacardiopsis Mayten Tree
Carrotwood
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Next Steps
• Refine Wayfinding, Streetscape, and Fagade
Improvement Concepts
• Update Design Guideline Document
• Present Final Work Product at September 10th
BVAC meeting
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