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Home My WebLink About23 - Newport Beach Jazz Festival Banners• • March 22, 1999 CITY COUNCIL AGENDA ITEM NO. 23 TO: MAYOR AND MEMBERS OF THE CITY COUNCIL FROM: PUBLIC WORKS DEPARTMENT SUBJECT: NEWPORT BEACH JAZZ FESTIVAL BANNERS RECOMMENDATION: 1. Approve the request of Ritz Entertainment for the installation of 150 banners, from April 1, 1999 to May 17, 1999. Installation shall be along Jamboree Road, MacArthur Boulevard and Newport Center Drive East/West. Waive City Council Policy L -16, which limits banners to a maximum of 100 to be installed for 30 days, for this application. RE 2. Approve the installation of 100 banners for 30 days along Jamboree Road, MacArthur Boulevard and Newport Center Drive East/West. rem 3. Deny the request. DISCUSSION: The applicant (Ritz Entertainment) has requested that 150 private banners be installed from April 1, 1999 through May 17, 1999 in the Fashion Island area for the 6th Annual Newport Beach Jazz Festival (see attached letter). The banners will be mounted on street light poles along Jamboree Road (40 banners), Newport Center Drive East/West (62 banners), and MacArthur Boulevard (48 banners) public right -of -way (see attached Exhibit). The Newport Beach Jazz Festival will be a weeklong event (May 8`h through the May 14`h) supported by the "Conference and Visitors Bureau ". The event is not co- sponsored by the City of Newport Beach, not organized by a non - profit organization, not free to the public, and does not exclude advertisement of the sponsor (Glen Ellen Winery) as required per City Council Policy L -16. However, the event will be community -wide, open to the public, and will create additional revenue to the City through restaurants and hotel reservations. SUBJECT: NEWPORT BEACH JAZZ FESTIVAL BANNERS March 22, 1999 Page 2 The applicant's request to install 150 private banners from April 1, 1999 through May • 17, 1999 will exceed the 100 banners and the 30 calendar days allowed per City Council Policy L -16. In the past, the following similar requests have been approved by City Council: "Taste of Newport" (approved July 13, 1998) and Orange County Museum of Art (approved October 12, 1998). Council Policy L -16 prohibits the use of a commercial sponsor's name on the banner. Staff notes that this sponsor is a winery and in the past the City Council has specifically prohibited the advertising for alcoholic products on bus shelters. There have been no reported public complaints, but during the past 6 months there have been mechanical problems with some of the private Orange County Museum of Art banner brackets and damage to the street light poles as a result of strong winds. Some of the damaged street light poles show evidence of rust damage from deterioration and/or vehicle damage. Wind slit openings on the banners can ease the load during extremely windy conditions. Should the City Council elect to approve the installation of 150 private banners in the Fashion Island area for 47 days, staff recommends the following conditions of approval: 1. No banners shall be installed on traffic signal poles 2. On Newport Center Drive East/West (Ring Road) the locations shall be limited to the center median. 3. The applicant must provide on -going maintenance of the banners and brackets. 4. The owner must sign a "Hold Harmless Statement" requiring maintenance of the banners /brackets and indemnification and hold harmless for any liability associated with the banners /brackets. 5. The owner must maintain a minimum of $1,000,000 in liability insurance from a company with a Best's Key Rating Guide parameter of "A" or better, and a financial size category of "VIII" or higher. 6. Issuance of an Encroachment Permit by the Public Works Department. 7. The banners shall conform to City Council Policy L -16 with the exception of the number of banners, time extension, advertisement of sponsor, open to the public free of charge, and co- sponsor by the City. 8. All banners and brackets shall be removed by the end of the approved time. 9. All banners and brackets shall comply with the Encroachment Permit conditions. SUBJECT: NEWPORT BEACH JAZZ FESTIVAL BANNERS March 22, 1999 Page 3 10. If needed, the removal of some of the banners to allow other organizations to install banners at the same location and during the same time period. 11. Require a minimum of two 5" wide half - circle wind slits per banner to minimize the wind load. 12. The printed font of the sponsor, "Glen Ellen ", shall be the same size or smaller than the "Newport Beach Jazz Festival' font. Res f ectfully submitted, �1 PUBLIC WORKS DEPARTMENT Don Webb, Director By: /, / —T Gilbert Wong Civil Engineer Attachments: Letter of request dated February 22, 1999 0 Banner Exhibit f:\ users \pbwAshared \council \fy98 -99 \mar -22 \jazz banners.doc FROM : RITZ-ENTERTAINMENT. PHONE NO. : 7147244649 Feb. 22 1999 06:28PM P2 E N T E A I N M E N T TO: City Council FR. Ritz Entertainment RE: Glen Ellen Wineries Newport Beach Jazz Festival Dear Council Members, My name is Eric Jensen and I am the President of Ritz Entertainment, Southern California's largest producer of contemporary jazz music. The reason for my letter is to offer some hackground on the 6th Annual Newport Beach Jazz Festival. which is held every May at the Hyatt Newporter Resort. After some serious brainstorming with Rosalind Williams of the Conference and Visitors Bureau we have decided to take the traditional format of Saturday and Sunday and expand to a week of festivities spread throughout the entire city. In the past we have booked the top national jazz acts on Saturday and Sunday from 10a n till 8pm and had them each play for sixty minutes on two different stages. The event, which usually sells out, has developed into one of the nation's premier contemporary jazz festivals (contemporary being acts like Kenny G and David Sanborn, not the older style of trio's using stand up base). The festival has always attracted people from other counties and states, but has recently been attracting a large international contingency. Since the event has been a sell out the past several years we decided it is time to begin expanding to a week -long event with concerts spread throughout the Newport Beach community, similar to the San Francisco and New Orleans Jazz Festivals. Our goal is to bring to our .wonderful city an event that fills hotel rooms and restaurants in a traditionally slow month. The event already does a pretty good job of this but can obviously become one of the City's marquis events with nationwide advertising. This year Rosalind went to the local hotels and got nine of them to donate two night stays to accompany a West Coast radio station giveaway that includes my company providing event tickets and airfare to John Wayne Airport. For this we receive thousands of dollars of advertising promoting the event and the contest in cities like Salt Lake, Phoenix, San Francisco, Sacramento. Seattle, Portland and Monterey. Weekday events are taking place at the Hard Rock Cafe, Twin Palms and Fashion Island. For the past two years the event has donated a minimum of $5,000 as well as tons of exposure to Human Options, a charity benefiting abused women and their children. One of the best things about the festival is the upscale crowd it attracts. Obviously jazz draws a different clientele than rock and rap, but our crowd also has a tremendous amount of class and disposable income, as you will see by the rise in restaurant and hotel reservations May I I th through the 16th. We appreciate your time and would greatly appreciate the granting of a banner permit to assist us in making this festival one that continues to bring solid business to the city. 0 0 16242 MCOUMMOTT 9 '.;TS. G • IRV.NE, CA 92606 • TEL 949/476/3190 • Fnx 949/253/0997 gg IL ".N - w MAY 8 -14