HomeMy WebLinkAbout24 - EDC AppointmentJune 14, 1999
Agenda Item No. 24
CITY OF NEWPORT BEACH
0 ECONOMIC DEVELOPMENT COMMITTEE
June 1, 1999
TO: Mayor and City Council Members
FROM: Economic Development Committee
SUBJECT: Nomination to Fill EDC Vacancy
The Economic Development Committee wishes to nominate Barbara Wold as the
representative for the Community Based Marketing position on the EDC. Ms. Wold is a
Retail Consultant who has worked with the California Downtown Association and has
assisted various downtowns with marketing strategies. She is a national speaker who
resides on Balboa Island. Barbara Wold's resume is attached for your review.
The EDC voted unanimously, at its meeting held May 26, 1999, to recommend to the
City Council the appointment of Barbara Wold to the Economic Development Committee
to fill the Community Based Marketing vacancy. The EDC and staff believe Barbara
Wold would be a valuable addition to the Committee.
Sharon Z. Wood
Assistant City Manager
Attachment - Resume of Ms. Barbara Wold
FA .. \EDC\COUNCn.WPOINTMnWOLD.DOC
BAR BAkA /OL®
AMERICA'S RETAIL & CONSUMERAUTHORITY
P.O. BOX 5755/208 01hMOND AVENUE
BALBOA ISLAND. CA 92662 USA
949.675 ~8845 FAX 949.6757732
E-MAIL: BWOLD @IX.NETCOM.COM
WEBSITE: WWW.WOLDPRODUCTIONSCOM
Barbara Wold has certainly made a name for herself in the retail industry, and has over
20 years experience consulting to retail and consumer industries. Now one of the
nation's leading authorities on retail development, marketing and image, Wold has
spent her career "In the trenches," infusing all with her drive, entrepreneurial spirit, and
inquisitiveness that clients and colleagues both admire and respect.
Her areas of expertise include marketing strategy, retail operations, image,
management, sales and service quality, product development, visual display, public
relations, communication and employee motivation, which truly make Wold a master
of the retail industry.
Raised in Southern California, Barbara Wold started her retail career over 40 years ago
and owned her own extremely successful retail business for over 20 years. Having
worked at the department store level, as well as, specialty stores, Wold possesses a
keen insight into the inter - dynamics and operations of a store. As a result she knows
what it takes to succeed.
Wold's client list reads like a Who's Who in the retail industry and includes such
respected, prominent companies as Simon DeBartolo, The Irvine Company, General
Growth Properties, TrizecHahn, South Coast Plaza, Nexxus International, Contempo
Casual/Wet Seal, Villeroy & Boch, American Tourister, just to name a few.
Wold has worked with the International Downtown Association and the cities of
Pasadena, South Pasadena, Alhambra, Long Beach, Orange, as well as the California
Downtown Association.
Wold is also a retail advisor and consultant for USA Today, and a guest columnist for
7 major retail publications, both in the United States and Canada.
Besides consulting, Wold is a professional speaker and trainer, and with her dynamic
style and boundless enthusiasm, she is not just another ordinary speaker. In demand
as a frequent industry speaker, Wold received a "standing ovation" in Bogota,
Colombia and Caracas, Venezuela and has just returned from Asian speaking tour for
the International Council of Shopping Centers.
Wanting to share hervast, incredible storehouse of information and wisdom, Barbara
has thoughtfully compiled THE YEARBOOK, a retail success guide, to better equip
today's retailer. from Mom and Pops to the largest national chains, with the necessary .
tools to not just survive, but succeed.
E
0
BARBARA WOLD
AMERICA'S RETAIL & CONSUMERAUTHORITY
P.O. BOX 5755
BALBOA ISLAND. CA 90_662 USA
949.6758845 FAX 949.6757732
E -mail: bwold @ix.netcom.com
SERVICE MENU
RETAIL MEETING AND CONFERENCE SPEAKER
• Keynotes, Seminars, Retail Summer Camp c) and Master of Ceremonies
RETAIL SEMINARS AND WORKSHOPS (Hottest Topics)
• "How to Increase Your Business by 25 % ... starting now!"
• Positively Outrageous Customer Service
• Show Me the Money! ... by increasing my customercapturerate!
RETAIL CONSULTATION
• Business, advertising and marketing plans
• Stock management, Inventory levels, open -to -buy programs
• Customer building promotions
• Business and professional image
• Merchandise selection
• Visual merchandising hands -on training
PROPERTY EVALUATION
• Tenant mix
• Services offered
• Center strengths and/or weaknesses
• Customer perceptions
• Advertising and marketing
MARKETINGEVALUATION
• Events
• Printed collateral materials
• Visitor- drivenpromotions
MERCHANT AUDITS AND REPORTS
• Secret shopping and business evaluations
FOCUS GROUP FACILITATOR
• Customer advisory boards and feedback
SUPPORT MATERIALS Tflfi TFJWN # #Ar, Barbara Wold's
One -of -a -kind Retail Planner
Barbara Wold communicates and relates easily with business owners, staff members, property owners
and govemmental agencies. Wold Productions International also works collaboratively with shopping
centers, developers, property management, city offices and downtown associations.
PROPOSALS UPON REQUEST