HomeMy WebLinkAboutSS2 - Newport Beach Conference & Visitors Bureau AnnualJuly 12, 1999
Agenda Item No. SS2
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MEMORANDUM
DATE: June 30, 1999
TO: Mayor O'Neil
Honorable Council Members
City Manager, Homer Bludau
FROM: Rosalind Williams
President/CEO
RE: Newport Beach Conference & Visitors Bureau 1999 -2000
A Year in Review
1998 -1999
Throughout Orange County, a slowdown in tourism, specifically hotel occupancy, challenged
the hospitality industry. Newport Beach was no exception, closing this fiscal year at 70%
occupancy with an average rate of $137.92. Fortunately, the increase in average rate ($137.92
over $129.49 in `97298) allowed the City the greatest TOT revenue to date, an estimated $21M
at close of business on June 30, 1999.
In spite of the overall trend, and in accordance with our approved Plan of Work for 1998 -1999,
Bureau staff exceeded conference revenue goals by 100 %. Tradeshow attendance increased
over the prior year, as did Fam attendance, sales missions, blitzes, and Newport Beach presence
in feeder markets. These direct sales efforts were supported by increased advertising, raising the
level of awareness of Newport Beach as a destination for business meetings.
Serving the leisure market through collateral distribution to visitors throughout Orange County
as well as, domestically and internationally, Newport Beach is in a position to be recognized for
its amenities as a vacation destination as well. Group bookings in this market increased by 50%
over goals.
A new public relations firm secured a spot on CBS This Morning and continues to generate
media interest in Newport Beach. If the public relations achieved for Newport Beach this year
was equated to paid advertisements, the cost would have been $724,944.
Continued partnerships and adequate funding are necessary to propel Newport Beach into the
next century in the eyes of the visitor. A great many cities vie for the same dollar that we do.
A Year in Review /A Year in Preview
June 30, 1999
Page Two
A Year in Preview
1999 -2000
The coming year offers similar challenges, necessitating an aggressive sales and marketing
effort on the part of the Bureau. Enclosed you will find the 1999 -2000 Sales and Marketing
Plan and accompanying budget.
While the budget presented to you today (approved in May by the Newport Beach Conference
and Visitors Bureau Board of Directors) is, for the first time, not in balance, it is our intent to
cover the estimated shortfall in TOT with monies retained from the 1998 -99 budget, a plan that
was implemented during the last quarter, after meeting with the City's Revenue Department.
This is not a statement of gloom and doom, rather a practical working document that will ensure
the continued success of tourism in Newport Beach now and into the future. As always, the
Newport Beach Conference and Visitors Bureau, its Board of Directors, and the many members
of our hospitality community, look forward to the continued partnership with the City for our
mutual benefit.
Sales and Marketing Plan Of Action
1999-2000
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Sales and Marketing Plan Of Action
1999-2000
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Table of Contents
I. Introduction
H. Board of Directors
III.
Bureau Staff
IV.
Indicators and Trends
V.
Positioning Newport Beach
VI.
Executive Summary
VII.
Plan of Work
VIII.
Tradeshow Schedules
IX.
Budget
6130199
Page 1
Page 2
Page 3
Page 4
Page 5
Pages 6 -9
Pages 10 -14
Pages 15 -16
Pages 17 -19
Introduction
The Newport Beach Conference & Visitors Bureau is proud to share the 1999 -2000 Sales
and Marketing Plan enclosed herein.
This Sales and Marketing Plan is a working Plan of Action that integrates all the sales,
marketing, services, membership and administrative elements required to achieve results
for the Board of Directors, hospitality community, membership and the City of Newport
Beach.
The Plan was developed and prepared by the staff, with oversight and approval from the
Bureau's Marketing Committee and the Board of Directors.
We believe that the strategies we propose to employ for the selling and marketing of
Newport Beach reflect the diverse needs and expectations of our membership and
community. This being the case, we hope that every citizen, organization, and entity in
Newport Beach can find in this Plan at lease one strategy and/or audience that helps create
and maintain thriving partnerships and productive coalitions for all of us throughout the
next year.
6/30/99
Newport Beach Conference and Visitors Bureau
1999 -2000 Board of Directors
Brion Amendt
Newport Channel Inn
Bob Black
Catalina Passenger Service
Mark Bolton
Newport Beach Marriott Suites
Paul Cahill
Newport Beach Marriott Hotel & Tennis Club
John Cassady
American Airlines
Mehdi Eftekari
The Four Seasons Hotel
Jeff Flowers
The Flowers Group
Rush Hill
Newport Internet Services
Margie Johnson
PRA Destination Management
Tom Johnson
The Daily Pilot
Ruth Ko
Orange Coast Magazine
Mike Lichty
Tustin Ranch Golf Club
Jean Pierre Lortal
The Sutton Place Hotel
Dale McDaniel
Hyatt Newporter
Dan Marcheano
The Arches Restaurant
Catherine Michaels
Newport Beach Arts Commission
Linda Mongno
Homblower Cruises & Events
Tim Quinn
Newport Dunes Resort
Nina Robinson
Fashion Island Management
Dave Salisbury Newport Beach Restaurant Association
Henry Schielein The Balboa Bay Club
Scott Tanner Walt Disney Attractions
Mark Zovic Sheraton Newport Beach
Rob Bekken (ex- officio) Fisher & Phillips
Tom Clark (ex- officio) Thomas G. Clark & Associates
Dennis O'Neil (ex- officio) Mayor, City of Newport Beach
3
6/30/99
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Indicators and Trends
Economic Indicators
The United States economy is projected to grow at a 3% pace in 1999 -2000. The world economy
is expected to fall short of that particularly in Asia and South America. There will continue to be
a growth in employment but a relatively flat growth in wages with little increase in disposable
income as a result. The stock market continues to be bullish but investors wonder how much
longer it will last.
Hospitality Indicators
Newport Beach hotels can look to flat occupancy in 1999 -2000, with an accompanying rate
increase of 3 -4 %. Although never content with status quo, the Bureau will budget a sales increase
of 2 %. These indicators after a soft 1998 -1999, are primarily the result of a lack of compression
from the Anaheim area, due to convention center expansion and infrastructure improvement.
Although still a factor, the anticipation is that it will be less 50 in 1999 -2000.
Key Trends
• More leisure time will be added to business trips.
• Technology (the Internet) will continue to expand the distribution of industry products.
New product coming on line in Newport Beach will add to the competitiveness for business,
while at the same time, allow for a greater opportunity for conference solicitation.
6130199
Positioning Newport Beach
Strengths
The community of Newport Beach is located on the Pacific Coast, forty-five minutes from Los
Angeles and one hour, fifteen minutes from San Diego. The resort community is upscale,
affluent, and enjoys mild weather year round.
Amenities offered to residents and visitors alike include excellent multiple dining choices, state of
the art hotel facilities, unparalleled shopping and numerous recreational options including a
multitude of the finest golf courses in California. The aspect of Newport Beach that creates its
uniqueness is its harbor and pristine beaches. The fact that it is one of the safest cities in America
is equally attractive. The relatively short drive from Newport Beach to the mother of attractions,
Disneyland, perpetuates the appeal of the destination to a broader family market. Hotel proximity
to John Wayne Airport is a plus.
Weaknesses
Newport Beach is virtually unknown outside of California. Through advertising, aggressive sales
and the help of the TV series Baywatch, other competitive California destinations come to the
forefront of travelers' minds more readily than does Newport Beach. John Wayne is a regional
airport requiring transfers and layovers from the East Coast. There is not a conference center and
hotel meeting space is limited, therefore restricting the size and number of meetings the
destination can attract.
Opportunities
With an average occupancy of 67.19% in 1998, Newport Beach has the ability to increase its
occupancy in 1999 -2000. That process has already begun in the first quarter of 1999, with an
average occupancy of 74.48% to date. Although the perception is that Newport Beach is
expensive, there is actually an opportunity to increase the rates when compared to other
destinations.
Threats
Shrinking budgets for cooperative advertising among the partners, as well as the Bureau (based
on 1999 -2000 projections by the City Revenue Department), precludes the ability to expand the
marketing efforts on behalf of the destination to the extent needed to overcome the softness in the
market.
6130199
NEWPORT BEACH CONFERENCE AND VISITORS BUREAU
Executive Summary
1999 -2000
MISSION STATEMENT
To gain and retain clients, through the solicitation of conferences and other related group business, and to
engage in visitor promotions, which generate overnight stays for the community, promoting lodging, food
and beverage, attractions, and other visitor related businesses, thereby enhancing and developing the
economic fabric of the community.
CONFERENCE MARKETING
Goals:
• To generate 294 leads involving 65,352 delegates, 136,361 room- nights and valued at $44.875
million.
• To confirm 55 conference bookings, involving 8,371 delegates, 19,485 room- nights, and valued at
$5.5 million to the community.
• To focus the sales and marketing activities seeking penetration in the Western United States meetings
market while attending to other regional and national trade and professional accounts.
• To provide conference services as requested by meeting planners.
Strategies:
• To continue database marketing, identification of new prospects, tracking of existing accounts and
utilization of established Bureau accounts for the marketing of Newport Beach.
• To attend the following tradeshows in concert with Newport Beach partners: (See attached schedule)
• To conduct 15 sales blitzes /trips (outbound) and 4 Fam tours (inbound) in concert with the Newport
beach partners as follows:
Sales Blitzes/Trips: Chicago Washington DC
Sacramento San Francisco
Silicone Valley /San Jose Seattle
Los Angeles New York City
Fam Tours: National Corporate Meeting Planners
National Association Meeting Planners
Regional Corporate Meeting Planners
Regional Association Meeting Planners
• To conduct 25 site inspections.
• Augment advertising schedule with on -going press releases and media alerts to the trade and planner
directed publications.
• Explore the potential for cooperative advertising with Newport Beach hotels for specific, focused
publications that will support other marketing activities.
• Replace existing tradeshow booths depicting Newport Beach, its facilities, resources, and amenities.
This tool is issued for sales blitzes, orientation sessions and tradeshow attendance.
• Proactively provide conference servicing support to groups who have selected Newport Beach as a
meetings venue (cooperative endeavor with the Newport Beach partners).
• Continue to market pre/post visits to the Anaheim/Orange County Convention and Visitors Bureau
convention calendar.
6/30/99
CONFERENCE MARKETING (cons)
• Consider specific campaign to the insurance market.
• Conduct a FAM trip for David Green sales reps to increase an already brisk lead generation.
• Coordinate marketing efforts with the Golf Marketing Consortium to identify meeting planners with a
golf component.
TOURISM MARKETING
LEISURE MARKETING
Goals:
• To develop exposure and awareness in new programs for Newport Beach as a vacation venue.
• To generate published editorial stories on Newport Beach.
• To increase the number of over night stays.
Strategies:
• With the assistance of the public relations firm:
a. Develop news articles on Newport Beach.
b. Develop additional press releases on activities including announcing the calendar of
events.
c. Update the Bureau's media kit.
d. Augment slides and prints for media and other related purposes.
• Respond to all media inquiries in a timely manner with appropriate information on Newport Beach.
• Update Newport Beach information in various travel directories and guides.
• Continue to distribute Newport Beach information to the concierges in Southern California.
• Host one media Fam or several individual site tours.
• Explore cooperative placements of ads that encourage visitors to call the Bureau's 800 number for
visitor information.
• Develop exposure opportunities for Newport Beach on local and national television stations.
• Investigate cooperative sales and advertising opportunities with other Orange County interest, i.e.
other cities, Orange County Tourism Council and ANA/OC Bureau, and the Palm Springs Bureau.
• Continually monitor presence on the Internet.
• Develop strategic alliances with partners such as American Express.
• Capitalize on nationally televised events such as the Toshiba Senior PGA and the Diners Club Master
Golf Tournament.
• Coordinate marketing efforts with the Golf Marketing Consortium to raise the level of awareness of
the Newport Beach area as an excellent golf vacation destination.
VISITOR INFORMATION SERVICES
Goals:
• To provide potential and current visitors with updated information on Newport Beach activities.
• To consistently respond to request for tourist information in a timely manner with appropriate
materials.
• To seek feedback from visitor information recipients on value, quality, timeliness and effectiveness of
material sent.
• To track the number of requests, analyze data for travel patterns and/or points of origins, and to make
recommendations on how the distribution of information could increase travel/visits to Newport
Beach.
MA141011
VISITOR VWORMATIONSERVICES (cone)
Strategies:
• To respond to all travel/visitors inquiries in a time sensitive manner.
• To send a `response card" semi - annually to a sampling of those who sought visitor information to
obtain feedback on the materials sent and whether they visited Newport Beach.
• Develop an annual Visitor's Guide and quarterly Calendar of Events.
GROUP TOUR MARKETING
Goals:
• To generate 20 leads for tourism business.
• To contact 100 prospects/clients in person.
• To generate 10 bookings of 1,000 room nights valued at $231,000.
• Grow group/FIT sales from UK and German markets.
Strategies:
• Identify and proactively develop relationships with the major UK and German operators through
direct sales calls and program inclusions.
• Host tour /receptive operator Fams.
• Maintain existing Japanese relationships during the down turn through direct sales.
• Respond to inquiries for information by tour operators, planners, and international tour wholesalers
from secondary destinations.
• Seek new opportunities for the tour market though a coordinated effort with travel partners, including
Anaheim/Orange County CVB, Palm Springs CVB, Phoenix CVB, as well as local strategic partners
who actively pursue the market.
• Pursue Los Angeles based tour and receptive operators based in Los Angeles with monthly sales calls.
Pursue New York based receptive operations by hosting a reception in New York City.
• Attend industry tradeshows in concert with Newport Beach partners.
MEMBERSHIP PROGRAM
Goals:
• Membership Development To focus on building and increasing the Bureau's current membership to a
total membership base exceeding 225 with annual income of $77,516.
• Membership Retention To target an 85% retention rate for the Bureau's annual membership.
• Membership Management To improve and create business opportunities which will contribute to a
successful membership program.
Strategies:
• Coordinate an annual sales drive involving membership subcommittee and referrals from the Board of
Directors.
• Identify membership prospects utilizing area publications as a resource (e.g., Daily Pilot, OC Register,
OC METRO, Chamber Lookout, The Coaster, Chamber Directory, OC Magazine, MPI/OC Directory,
Orange County Business Journal, and City of Newport Beach new business license report).
• Attend a WACVB educational program to increase membership development ideas and solicitation
strategies.
• Increase membership program ideas through networking with neighboring bureaus (e.g., Anaheim,
Long Beach, San Diego, Los Angeles).
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MEMBERSHIP PROGRAM (cont)
• Working with the Membership Committee, assist with the coordination and hosting of quarterly
membership events.
• Edit and publish the Bureau's quarterly newsletter Newport Beach Style, including articles to
distribute to clients.
• Plan and host Holiday "Open House" at the Bureau offices in December.
• Organize the staff/Executive Board Holiday dinner.
• Send a monthly report to Bureau members that includes leads and bookings, public relations and
advertising activities, membership information, or current informational items as deemed appropriate.
• Design and develop a semi -annual membership services directory for conference servicing fulfillment.
PUBLIC RELATIONS
• Continue a public relations program on behalf of Newport Beach
• Update media kit to include stories, fact sheets, slides and photographs
• Distribute media kit to select travel/business /food and wine writers
• Identify media contacts and compile media mailing lists
• Identify editorial calendars and work with select media
• Publish a quarterly newsletter that is sent to media, meeting planners, tour operators and consumers
• Develop a monthly press release program
• Conduct Fam tours for media writers
6/30/99
Newport Beach Conference & Visitors Bureau
Plan of Work 1999 - 2000
July
Tradeshows: MPI —WEC — Philadelphia
New Booths Delivered
Sales Calls LA Receptive Operators
Sales mission to American Airline reservation office
Hotels to telemarket remainder of pharmaceutical mailing
Communications: Mail Spring/Summer Newsletter
Events: Bureau Annual Dinner
Marketing Committee Meets
Bureau Sales Meets with Hotel Sales
Public Relations: Review quarterly plan
Tourism: Evaluate Rose Bowl business opportunity
Bureau opens for weekend hours
Fulfill all visitors' requests/staff reception
1999 Visitors Guide information on the web
August
Tradeshows: ASAE — San Diego
Meetings World — NYC includes David Green Reception
Sales Calls: New York Planners
LA Receptive Operators
Fam: ASAE convention FAM
Events: Big Ten Kick Off Luncheon (attendance & sponsorship)
NBCVB Board Meeting August 18
West Coast Jazz Party
Membership: Conduct survey to assess wants /needs of membership base
10
6/30/99
NBCVB Plan of Work
Fiscal Year 1999 -2000
Page Two
September
Tradeshows:
Affordable Meetings — DC
AOCVCB Tag Days
IT &ME Tradeshow - Chicago
Sales Calls: LA Meeting Planners
Washington DC Association Planners
UK and German tour operators
Sales Blitz: San Francisco to include corporation, association planners and tour operators
Fams: LA Receptive operators to Taste of Newport
Public Relations: UK- German Press Trip with State of California
Events: New Member Orientation Seminar
Taste of Newport
Marketing Committee Meets
October
Fams: National Meeting Planners
Tourism: Survey Visitors
Sales Calls: Southwest Airlines Reservation Center
Public Relations: New York Press Trip with Santa Barbara and Santa Monica CVBs
Evaluate Quarterly Plan
Collateral: Member services directory out
November
Tradeshows: ICPA — Boca Raton
Meetings West — Santa Clara
Sales Calls: San Jose /Santa Clara
RSO Reception in New York (Receptive Services Organization)
LA Receptive Operators
Sales Blitz: Chicago Association and Corporation Planners
Communications: Mail Fall Newsletter
Events: NBCVB Board of Directors Meeting November 18
Visitors Guide: Sales Begin
11
6/30/99
NBCVB Plan of Work
Fiscal Year 1999 -2000
Page Three
December
Tradeshows: Association Forum — Chicago
CSAE — Sacramento
Sales Calls: Chicago Association Planners
Sacramento Association Planners
LA Sales Calls: Holiday calls with gifts and invitation to attend Christmas Boat Parade
To LA Receptive Operators
Events: Bureau Holiday Open House
Bureau StaffBoard Holiday Party
Southern California Visitor Industry Conference
Christmas Boat Parade
Rose Bowl vs. Millennium
Diners Club Masters Golf Tournament
Public Relations: Christmas Boat Parade Press Trip
January
Tradeshows: PCMA — San Francisco
Sales Calls: America West Airline Reservation Centers
Membership: Member committee meets to launch annual membership drive
Events: LA client luncheon
Public Relations: Evaluate quarterly plan
February
Tradeshows: IACVB Destination Showcase - DC
Sales Calls: Washington, DC Association Planners
Events: California Conference on Tourism — Sacramento
NBCVB Board of Directors Meeting February 17
Marketing Committee Meets
12
6/30/99
NBCVB Plan of Work
San Jose Corporate Planners
Fiscal Year 1999 -2000
Newport Beach/Ensenada Race
Page Four
AOCVCB Shutout, Japanese Tour Operator Golf Tournament
March
WACVB — Long Beach
Sales Calls:
LA Planners
Tourism:
AAA Travel Offices
Events:
Member Educational Seminar
Public Relations:
Toshiba Sr. PGA Classic Event
AOCVCB Receptive Operator Event
May
Newport Beach Film Festival
Tradeshow:
Newport Beach Boat Show
Communications:
Winter Newsletter Out
Fam: LA Meeting Planners Toshiba FAM
LA Receptive Operators Toshiba FAM
April
Tradeshows: Successful Meetings —N.Ca.
Affordable Meetings West — San Jose
California Travel Market — San Jose
Sales Calls:
San Jose Corporate Planners
Events:
Newport Beach/Ensenada Race
Events:
AOCVCB Shutout, Japanese Tour Operator Golf Tournament
WACVB — Long Beach
Marketing Committee Meets
Tourism:
Implement Visitors Survey
Collateral:
Membership Services Directory Due
Public Relations:
Newport Beach/Ensenada Race Press Trip
Evaluate quarterly plan
May
Tradeshow:
Pow Wow - Dallas
Sales Calls:
LA Receptive Operators
Fams:
National Meeting Planners
Events:
National Tourism Week
Orange County Tourism Council Conference
Newport Beach Food & Wine Festival
NBCVB Board of Directors Meets May 18
Marketing Committee Meets
Public Relations: Spring Wine and Food Festival Press Trip
Visitor Guide: Completion
Collateral: Print new rack brochure
13
6/30/99
NBCVB Plan of Work
Fiscal Year 1999 -2000
Page Five
June
Tradeshows:
Sales Calls:
Events:
Visitors Guide:
Public Relations:
GWSAE /Springtime — DC
IACVB/Destination Showcase/Chicago
Washington D.C. Association Planners
Chicago Corporate Planners
LA Receptive Operators
LA Client Luncheon
International Waterpolo Tournament
All info up on the web
Re- evaluate quarterly plan
Ongoing:
• Monthly Executive Committee
• Month -end report distributed to membership
• Monthly EDC Executive Committee meeting
• Monthly EDC Board meeting
• Monthly distribution of collateral to Southern California hotels
• Bi- monthly NBRA meeting
• Weekly staff meeting minutes to Chairman
• Bi- Monthly SCCMPI meeting
• Bi- Monthly SCSAE meeting
• Monthly Orange County Tourism Council Meeting
• Daily fulfillment of inquiries
• Monthly financials prepared
• Daily telemarketing calls to PCMA
• Weekly prelpost letters to Anaheim booked conventions.
• Staff Outings
14
6/30/99
NEWPORT BEACH TRADESOW, FAMS AND SALES BLITZ SCHEDULE 1999 -2000
INBCVBI BBC I FS IDUNESI HK I NBM I SHER I SP i F.I.
MPI WEC /MEETING PLACE - Philadelphia
X
X
X
July 11-13,1999
w/ 3 participants - $2847/$949 FULL
MEETING WORLD - N.Y.
X
X
X
August 3-5, 1999
w/ 3 participants /4 allowed - $5,540/$1730 (FULL))
ASAE - San Diego
X
Tent
X
August 21 -24, 1999
w/ 2 participants/3 allowed = $4471/$1952 (1 Left)
ASAE FAN TOUR
X
X
X
X
August 25 -27, 1999
Sponsor an event during the FAM
AFFORDABLE MEETINGS - D.C.
X
X
X
X
Member 8-9, 1999
w/6 participants - $708811772 (2 LEFT)
SAN FRANCISCO BLITZ
X
September, 1999
w/5 partidpants - $5532/$1106 (Open)
ITME- Chicago
X
September 21 -23, 1999
w/ 2 participants allowed - $4250/$2125(1 Left)
FALL FAM TOUR - NATIONAL MTG. PLANNERS
X
October, 1999 "Fall Into Newport Beach"
Sponsor an event during the FAM
MEETINGS WEST /CORD. TRAVEL WEST - Santa Cara
X
X
X
X
November (TBD), 1999
4 participants - $4711/$1178 (FULL)
CHICAGO SALES BLITZ
X
November (TBD), 1999
w/5 sponsors - $6277/$1255
CSAE - Sacramento
X
X
X
December (TBD), 1999
w/ 3 participants = $2390/$797 (Full)
ASSN FORUM OF CHICAGO
X
X
X
December I6, 1999
W/ 3 participants = $5182/$1727 (Full)
LOS ANGELES CLIENT LUNCHEON
X
January, 2000
w /10 participants - $4145/$415 (Open)
IACVB /Destination Showcase - DC
X
X
February (TBD), 2000
3 DarticiDants allowed = $3249/S3625 (LjdQ
LA Meeting Planners Fam W /Toshiba
X
X
X
X
X
March, 2000
Sponsor an event during the FAM
SUCC. MTGS. CA MKTPLC. - CA.
X
X
X
April, 2000
2 allowed w /Co-Op Advertising - $404/$202 (FULL)
15
NEWPORT BEACH TRADESOW, FAMS AND SALES BLITZ SCHEDULE 1999 -2000
NBCVBI BBC' FS IDUNES1 HN I NBM I SHER I SP I F.I. I
CA TRAVEL MARKET - San lose
X
1F -3P
April (TBD), 2000
3 participants allowed - $3,375/$1604 (1 left)
HSMAI AFF. MTGS. WEST - San lose
X
X
X
X
April 19-20, 2000
4 participants allowed - $3263/$816 (FULL)
POW WOW - Dallas
X
X
May13 -17, 2000
3 participants allowed - $9465/$3154(1 Left)
NAT'LMTG.PLANNERS FAM
X
May, 2000 -Spring Into Newport Beach"
Sponsor an evert during the FAM
GWSAE - Springtime In The Park - DC
X
X
X
X
June (TBD), 2000
4 participants allowed - $8,236/$2059 (FULL)
IACVB /DESTINATION SHOWCASE - CHICAGO
X
X
June 10, 2000
3 participants allowed - $3189/$1063 (1 Left)
LOS ANGELES SALES BLITZ
X
June, 2000
w 110 participants - $4145/$415 (Open)
BUREAU ONLY
MTG. WRLD. - N.Y. /David Green client dinner event
X
August 4, 1999
NBCVB Only - $350 for bureau and client
TAG DAYS - ANAHEIM
X
September 10, 1999
NBCVB ONLY $775
ICPA - Boca Raton, FL
X
November 15 -19, 1999
NBCVB ONLY = $2,232
PCMA - San Francisco
X
January 15 -18, 2000
NBCVB ONLY -$655
CA. CON. ON TOURISM - SACRAMENTO
X
February (iBD), 2000
NBCVB ONLY - $1,700
CA MEDIA TRADE TRIP EUROPE
X
September, 1999
NBCVB ONLY - $2,000
DELETED SHOWS FROM ORIGINAL LISTING
IACVB Destination Showcase/NY
Va. Society of Assn. Executives
SCCMPI -LA
NCCMPI -N. CA
(revised 6/30/99)
16
NEWPORT BEACH CONFERENCE AND VISITORS BUREAU
1999/2000 BUDGET
Line Item /Chart of Accounts
Budget 98/99
Year End 98/99
Proposed
Budget 99/00
REVENUE
Hotel TOT /400
1,270,819
1,285,470
1,055,000
Membership/402
73,825
73,430
77,516
Merchandise/406
1,000
233
500
Publication Sales/426
01
0
0
TOTAL (REVENUE)
$1,345,644
$1,359,133
$1,133,016
TOTAL (EXPENSES)
$1,345,644
$1,099,038
$1,372,026
17 6/30/99
NEWPORT BEACH CONFERENCE AND VISITORS BUREAU
199912000 BUDGET
Line Item/Chart of Accounts
Budget 98199
Year End 98/99
Proposed
Budget 99/00
PERSONNEL EXPENSES
Salaries/225
456,361
321,541
463,400
Personnel/Temp. Services/505
1,000
2,544
1,000
Personnel/Payroll Taxes/230
38,979
35,071
39,657
Personnel Benefits/508
39,094
24,935
52,800
Workers Comp./5 10
2,31011
3,4021
3,200
TOTAL PERSONNEL
$537,74411
$387,49311
$560,057
OPERATIONS
Rent/522
58,453
58,054
61,155
Legal/Account./526
13,280
10,778
10,110
Bank Charges /527
570
808
775
Comp. Consult. /528
5,000
5,624
6,300
Re air/Maint. /530
1,500
420
1,000
Maint. Contracts /532
5,900
5,965
6,130
Office Su hes/534
9,500
9,429
9,500
Insurance1536
4,389
5,184
4,534
Mtg./Events/Local/5 3 8
7,990
4,857
9,665
Equipment/540
4,680
3,290
3,500
Equipment Lease /542
12,230
11,581
12,604
NfisceRaneous/548
500
0
500
Outside Services/554
3,270
3,298
3,400
Taxes/Licenses/556
835
922
1,117
De reciation
0
0
TOTAL OPERATIONS
$128,097
$120,211
$130,290
18 6/30/99
NEWPORT BEACH CONFERENCE AND VISITORS BUREAU
1999/2000 BUDGET
Line Item/Chart of Accounts
Budget 98/99
Year End 98/99
Proposed
Budget 99/00
MARKETING
Travel/Entert. /602
8,802
7,951
8,866
Trade Shows /604
62,669
59,289
57,077
Publications/606
27,830
19,212
35,248
Visitors Guide/607
16,000
9,985
7,500
Printing/608
10,605
10,601
13,515
Advertise -Mtgs. /610
100,000
109,708
120 000
Advertise - Consumer /611
74,288
80,232
84,000
Advertise- Tourism/612
53,600
48,382
50,000
Fam/Site Tours/614
29,200
15,633
24,180
Sales Blitz/615
25,829
7,225
18,664
Newsletter/616
9,000
9,681
12,400
Com t. Database/618
14,500
21,149
14,200
Telemarketing/620
18,000
16,492
18,000
Post/Dir. Mail/622
39,448
38,623
39,142
Media/Photo/PR/624
44,000
43,877
56,300
Community Relat/626
100,000
55,391
75,000
Prof. Memb /Subs/628
8,150
8,331
9,000
Research/630
3,000
2,705
3,000
Education/Trainin 631
15,856
13,867
9,697
Gen. Marketing/632
10,000
0
10,000
Spec. Promotions/634
9,026
13,003
15,890
TOTAL MARKETING
$679,803
$591,334
$681,679
TOTAL EXPENSES
$1,345,644
$1,099,038
F $1,372,026
19 6/30/99