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CITY OF NEWPORT BEACH
COMMUNITY AND ECONOMIC
DEVELOPMENT
PLANNING DEPARTMENT
3300 NEWPORT BOULEVARD
NEWPORT BEACH, CA 92658
(949) 6443200; FAX (949) 644 -3250
Hearing Date:
Agenda Item No.:
Staff Person:
REPORT TO THE MAYOR AND CITY COUNCIL
PROJECT: McFadden Place Farmers Market Agreement Review
SUGGESTED
ACTION: Receive and file.
Background
October 25, 1999
20
Daniel R. Trimble
(949) 644 -3230
On July 22, 1996 the City Council approved an encroachment agreement with the Orange County
Farm Bureau to hold a Certified Farmers Market each Tuesday morning in the portion of the
McFadden Place Parking Lot adjacent to Balboa Boulevard.
In April 1999, the Orange County Farm Bureau notified the City that they were closing the market.
Subsequently, Mr. Larry Nedeau the former market manager for the OCFB, requested and received
approval to reopen the market as an independent operator. One of the conditions of approval was
for staff to conduct a review of the markets operation following six months of operation.
Complaints and Parking Problems
During the fast year of operation there were numerous complaints from nearby merchants and some
residents regarding the Farmers Market. Many of those complaining stated their opposition in the
summer months only due to parking conflicts.
To address the issue of parking during the peak summer. season, the Farmers Market now opens and
closes one hour earlier — summer hours are 8:00 am. to noon, and non -peak hours are 9:00 a.m. to
1:00 p.m. The Farmers Market must be taken down and off the premises one hour after closing.
After the resolution of this issue including some improved signage no further complaints, parking
or otherwise, have been filed with the police department or traffic engineering during the summer
of 1998 or during the most recent six months of operation.
Analysis
Mr. Nedeau has operated the Farmers Market for several years as the market manager for the OCFB
and most recently as an independent operator. Although there have been occasional issues that staff
MCFaM m Place Farmers Market AgrmneW Review
October 25.1999
Page I
has had to raise with either Mr. Nedeau or the Orange County Farm Bureau, the market currently
operates as a relatively passive commercial use and requires minimal regulatory enforcement. After
a slow reopening in May the market had a successful summer season. As of October 19, Mr.
Nedeau is current on all fee payments for the use of the lot.
Submitted by:
SHARON Z. WOOD
Assistant City Manager
F.\ Users\PLN\Shared \FRMRSMK\MCFFM99Review.doc
Prepared by:
DANIEL R. TRIIVBLE
Associate Planner
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