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Home My WebLink About27 - Restaurant BIDDES y�Rr CITY OF NEWPORT BEACH COMMUNITY AND ECONOMIC Hearing Date: December 12, 2000 } DEVELOPMENT u PLANNING DEPARTMENT Agenda Item No.: 27 3300 NEWPORT BOULEVARD Staff Person: Daniel R. Trimble NEWPORT BEACH, CA 92655 (949) 644 -3230 949 644 -3200; FAX (949) 644 -3250 REPORT TO THE MAYOR AND CITY COUNCIL PROPOSAL: Newport Beach Restaurant Business Improvement District Renewal, Public Hearing and Levying of Assessments for the 2001 Fiscal Year SUMMARY: Conduct public hearing for renewal of the Newport Beach Restaurant Business Improvement District for the 2001 fiscal year and adopt the Resolution of Confirmation. SUGGESTED ACTION: 1. Hold public hearing regarding the renewal of the Newport Beach Restaurant Business Improvement District; and 2. a. If protests represent less than 50 percent of the total assessment amount adopt the Resolution of Confirmation. OR b. If protests represent 50 percent or more of the total assessment abandon the proceedings to renew the District. Background On November 14, 2000 the City Council held a public meeting, approved the Newport Beach Restaurant Business Improvement District 2000 Annual Report, and adopted a Resolution of Intention to levy and collect assessments for the District for the 2001 fiscal year. Details regarding the proposed renewal of the District and annual report are provided in the attached November 14, 2000 staff report. Discussion A protest hearing must be held each year prior to renewal of a Business Improvement District. If protests are received from business owners representing 50 percent or more of the total assessment amount, the proceedings to renew the District must be discontinued for at least one year. If protests represent less than 50 percent of the total assessment, the City Council may renew the District. r Newport Beach Restaurant BID Renewal December 12, 2000 Page 1 At the time this report was prepared, no letters of opposition to the District had been received. Staff will provide an oral update on any subsequent correspondence and a tabulation of protests, if needed, at the City Council meeting. Public notice of the protest hearing and the Resolution of Intention have been published in the Daily Pilot in compliance with state law. Submitted by: SHARON Z. WOOD Assistant City Manager Prepared by: DANIEL R. TRIMBLE Associate Planner Attachments: Resolution of Confirmation City Council Staff Report of November 14, 2000 \VNIS 1\SYS\ Users\ PLMShmed \BIDs\Restaumts \COUNCIL\200 I renew \CCRPT -2.d0c 2 Page 2 RESOLUTION NO. 2000- A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF NEWPORT BEACH CONFIRMING THE LEVYING OF ASSESSMENTS FOR THE FISCAL YEAR OF JANUARY 1, 2001 TO DECEMEBR 31, 2001 FOR THE NEWPORT BEACH RESTAURANT BUSINESS IMPROVEMENT DISTRICT. WHEREAS, on November 14, 2000 the Newport Beach Restaurant Business Improvement District annual report was filed and approved by the City Council; and WHEREAS, on November 14, 2000 the City Council adopted and published a Resolution of Intention declaring the intention to levy assessments for the Newport Beach Restaurant Business Improvement District for the fiscal year January 1, 2001 to December 31, 2001; and WHEREAS, a public hearing regarding the renewal of the Newport Beach Restaurant Business Improvement District was held on December 12, 2000 without protest. NOW, THEREFORE, the City Council of the City of Newport Beach hereby confirms the levy of assessments as described in the Resolution of Intention dated November 14, 2000 for the Newport Beach Restaurant Business Improvement District for the fiscal year January 1, 2001 to December 31, 2001. This resolution shall take effect immediately upon adoption. Passed and adopted by the City Council of the City of Newport Beach at a regular meeting held on the day of 2000. MAYOR ATTEST: CITY CLERK 9 ��EwroR CITY OF NEWPORT BEACH Hearing Date: November 14, 2000 o`l COMMUNITYAND ECONOMIC DEVELOPMENT Agenda Item No.: 0 oue' PLANNING DEPARTMENT Staff Person: Dan Trimble 3300 NEWPORT BOULEVARD (949) 644 -3230 NEWPORT BEACH, CA 92658 (949) 644 -3200; FAX (949) 644 -3250 REPORT TO THEMAYOR AND CITY COUNCIL SUBJECT: Restaurant Association Business Improvement District 2000 Annual Report and District Renewal SUMMARY: The Restaurant Association Business Improvement District was established January 1, 1996. This report summarizes the District's accomplishments during 2000, its fifth year of operation, and the proposed activities and budget for the coming year. The Restaurant Association Business Improvement District Board of Directors, which serves as the District Advisory Board, requests City Council approval of the annual report and scheduling of the public hearing for December 12, 2000. ACTION: 1. Approve Restaurant Association Business Improvement District 2000 Annual Report; 2. Adopt the Resolution of Intention to Levy and set the public hearing for December 12, 2000. Overview The Restaurant Association Business Improvement District, nearing the end of its fifth year of operation, requests renewal of the District for the fiscal year January 1 to December 31, 2001. The District includes all Restaurants within the City limits of the City of Newport Beach. State law requires that an annual report be prepared and a public hearing be held each year prior to renewal of the District. A summary of accomplishments during 2000 and proposed activities for 2001 are provided below. The District's 2001 activities are proposed to remain the same as in 2000. Fifth Year District Accomplishments The Restaurant Association Business Improvement District has sponsored the following promotions and activities during the past year: • Distributed Dining Guides through the Newport Beach Conference and Visitors Bureau, hotels and convention center display racks I/ • Maintained a toll free phone number for referrals to participating restaurants • Maintained the Newport Beach Dining Website • Placed a request for competitive proposal for the creation of an association marketing plan • Selected California Marketing Concepts to create and implement the marketing plan • Created a new logo for the Association • Placed a booth at the Toshiba Golf Classic • Placed a booth at the Newport Jazz Festival • Promoted participation in the Irrelevant Week Kickoff Party • Sponsored reduced cost Serve Safe and ABC seminars • Developed and researched a comprehensive member listing and database • Mailed newsletters from the Advisory Board to all members. • Promoted the Taste of Newport to members • Participated with the Newport Beach Chamber of Commerce and the Newport Beach Conference and Visitor's Bureau. Fiscal Year District Revenues The district collected approximately $45,000 and has spent approximately $29,000 for approved activities. It is anticipated that a remaining balance of approximately $75,000 will be carried over into the 2000 fiscal year budget. The District's current account balance is approximately $96,259 at the end of the first ten months of the year. It is anticipated that the balance will be approximately $75,000 or less at the year -end, December 31, 2000, and will be carried over to the next fiscal year. Although this is a large balance to carry over, the Board will be launching a new coordinated marketing effort that is currently being developed by a professional marketing consultant retained by the BID. Proposed Activities and Budget The activities proposed for the next year include implementation of the approved marketing plan, including printing and distributing new dining guides: reconfiguring the Association Website; and implementing 'a greater membership participation program. Memberships in the Newport Beach Chamber and the Newport Beach Visitor's and Conference Bureau will be maintained. Further opportunities to promote dining in Newport Beach will be explored and presented to the membership. Assessment Collection Assessments shall be collected in one annual installment at the beginning of the year, and shall be pro -rated for new businesses that open during the year. For establishments with less than eleven (11) employees, the assessment shall be a flat $50.00 per year. For establishments with greater than ten (10) employees, the benefit assessment shall be one and one half (150 %) of the City's usual annual business license tax as established pursuant to Chapter 5.08 of the Municipal Code. The penalty for delinquent payments will be twenty -five percent per month, providing that the penalty amount added shall in no event exceed one hundred percent of the assessment amount due. The Restaurant Association Business Improvement District appreciates the City Council's continued support. S Page 2 Submitted by: SHARON Z. WOOD Assistant City Manager Prepared by: DANIEL TRIMBLE Associate Planner With assistance from: CLINTON SCOTT PALMER Cathimarie's Inc., BID Administration Attachments: Draft Resolution of Intention 2000 - Annual Report FA Users IPLVISharedtBIDs Restaurants MUNCIL12001 rewwW--STCCRPT- -1. do L Page 3