HomeMy WebLinkAbout23 - Jiffy Lube Sign ProgramrEw?oRr CITY OF NEWPORT BEACH Hearing Date: January 9, 2001
a` PLANNING DEPARTMENT Agenda Item No.: 23
3300 NEWPORT BOULEVARD Staff Person: James Campbell
NEWPORT BEACH, CA 92658 (949) 644 -3210
(949) 644 -3200; FAX (949) 644 -3250 Appeal Period: None
REPORT TO THE CITY COUNCIL
PROJECT: Jiffy Lube sign program
1520 West Coast Highway, Christian Fanticola, Applicant
DISCUSSION
On August 9, 1999, the City Council approved Use Permit No. 3647 to permit the establishment
of a vehicle service and repair facility specializing in motor oil changes and other minor automotive
repair services. Signs for the project were regulated through a condition approval, and the city
required that the design of the signs be reviewed and approved by the Planning Commission. On
December 7, 2000, the Planning Commission approved a sign program for the Jiffy Lube
presently under construction in Mariner's Mile.
The sign program included two walls signs to be located on the east and west elevation in
accordance with the condition of approval. The applicant proposed a monument sign to be located
in the landscape planter near the driveway shared with the adjacent property. The applicant's initial
request was for a 15 -foot high sign that would be 6 feet wide. Staff pointed out that the sign did not
meet the design standards of the newly adopted Mariner's Mile Strategic Vision and Design
Framework. The applicant also submitted an alternate sign that is 20 feet tall by 6 feet wide. This
monument sign also does not meet the provisions of the Design Framework, which states that the
width of a the monument sign should be 25% of the sign height.
The Planning Commission considered the proportions of the monument sign along with the size of
the wall signs and the proximity of the building to the street. The Commission concluded that a tall
monument sign was excessive when considering the size and visibility of the wall signs. They
required that the sign be no more than 6 feet high by 4 feet wide. This design also deviates from the
Design Framework standards, but the city has the discretion to deviate from the proportions
standard since it is encouraged rather than required in the Design Framework and Municipal Code.
For the City Council review, the applicant has submitted a new monument sign that meets the
standards of the Design Framework, which is 15 feet high by 3 feet 9 inches wide. The sign copy
has the Jiffy Lube corporate logo with the name "Jiffy Lube" located near the top of the monument.
The applicant proposes to texture coat and paint the cabinet to match the building. The attached
exhibits indicates a silver finish on the graphic, but the finish is noted in the written specifications
and is controlling. The location of the sign has been approved by the Public Works Department and
does not create a site distance obstruction.
The City's design consultant who drafted the Design Framework has reviewed the sign program
and latest revision to the monument sign and recommends that the sign be modified slightly.
Additionally, staff and the design consultant are also looking at the size of the wall signs due to the
concerns expressed by the Planning Commission regarding their size. Lastly, it appears that the wall
signs may not strictly meet the Design Framework and Municipal Code, and therefore, staff
requests additional time to explore design to alternatives with the applicant.
Recommendation
Staff recommends that the City Council continue this item to January 23, 2001.
Submitted by:
PATRICIA L. TEMPLE
Planning Director
Exhibits
None
Prepared by:
JAMES W. CAMPBELL
S r Planner
F .\ USERS TIMSHARED \1C=CNL\2001\0109\jiffy lube signs 1- 09 -0I.doc
Use Permit No. 3647- Signs
January 9, 2001 iPage 2