HomeMy WebLinkAbout11 - BA-009 - Water Quality EducationITEM 11
TO: Members of the Newport Beach City Council
FROM: Dave Kiff, Assistant City Manager
SUBJECT: Water Quality Education
RECOMMENDED (1) Authorize City staff, under the direction of the Coastal/ Bay Water Quality
ACTIONS: Committee, to develop and implement three water quality education efforts
as follows:
• A public awareness campaign directing people to a web site;
• A water quality video
• The 3rd year of the Partnership for Clean Water (5th grade education
program)
(2) Approve a budget amendment (BA #-_) in the amount of $25,000 to fund
the three efforts, as needed.
BACKGROUND: Newport Beach has traditionally cared greatly about the quality of the water in
Newport Bay and along the ocean shoreline. Newport Bay itself receives flows
from a large watershed that includes about 150 square miles and eight cities
(Newport Beach, Costa Mesa, Irvine, Laguna Woods, Lake Forest, Orange, Santa
Ana, and Tustin). Generally, both the Bay and the ocean around Newport Beach
routinely test "clean" and below state standards for indicator bacteria. We do,
however, have three or four problem areas (Newport Dunes, Newport Island,
and Harbor Patrol Beach) that chronically exceed AB 411's limits.
Newport Bay's water quality is of concern to state water quality regulators, too.
With extensive participation from cities, environmental advocates, and the
building industry, regulators recently adopted a new municipal separate storm
sewer system permit ( "MS4 Permit ") governing municipalities that operate storm
drain systems, like us. The California Regional Water Quality Control Board,
Santa Ana Region ( "Regional Board ") issued the MS4 Permit under the National
Pollutant Discharge Elimination System ( "NPDES ").
The MS4 Permit is extensive in its obligations to keep waterways clean and to
reduce or eliminate contaminants from stormwater and dry- weather runoff. The
Permit requires cities to use "best management practices" (BMPs) like street
sweeping and storm drain cleaning. It requires us to place new responsibilities
on development— such as new grading standards, protection of permeable
surfaces, and on -site retention of flows -- to further cut runoff. And the Permit
requires local agencies to cooperatively develop a public education campaign to
let more people know about what they can do at home to protect water quality.
The Permit says that the public education campaign's goal must be as follows:
"I7re goal of the public and business education program shall be to target I00% of the
residents, including businesses, commercial and industrial establishments. Through use
of local print, radio and television, the permittees must ensure that the public and
business education program makes a minimum of 10 million impressions per year and
that those impressions measurably increase the knowledge and measurably change the
behavior of the targeted groups. "
Newport Beach participates in the countywide administration of our MS4
Permit by funding the County of Orange's NPDES program. We paid about
$235,000 this year to the County for a variety of services, including program
administration, some reporting projects, meeting coordination, development of
many of the BMPs, and coordination of the regionwide education program.
The countywide NPDES program — which will roll out within a few months — is
being coordinated by Waters and Faubel, a public relations firm based in Irvine.
Waters and Faubel's workplan includes developing and distributing a water
quality message (a message that's yet- to -be- determined) in movie trailers, bus
shelters, classrooms, cable programming, radio, and more. But the countywide
program relies upon reinforcement within specific cities to support it.
At its August S meeting, the Coastal /Bay Water Quality Citizens Advisory
Committee discussed three components of a water quality education effort and
recommended that the City Council move forward with each. They are:
1— C1eanWaterNewport.com. This public awareness effort would attract and
entice visitors, business owners, and residents to a city - coordinated web site
(www.cIeanwatemewport.com) that would:
• Allow people to learn more about what they can do at home, at work, and
on the harbor to protect water quality.
• Allow people to report possible water quality violations
• Encourage the use of BMPs at restaurants, construction sites, and existing
businesses through the use of signage and CleanWaterNewport
"certification" showing that each business has learned and incorporates
good water quality protective principles.
• Educate people about the importance of ending sanitary sewer overflows.
Web site development will run about $4,000. Much of the content (text and
photos) are already available to us. The advertising /awareness effort, involving
decals, stickers, posters, and banners, is anticipated to run about $15,000. These
amounts would be in addition to the City's financial support (already budgeted
at $235,000) of the countywide program.
2 — The Partnership for Clean Water. The 2002 -03 school year will see the 3rd
year that the City will participate in the Partnership for Clean Water, a
cooperative effort between the City, Newport -Mesa Unified School District, the
Newport- Harbor Nautical Museum, OC CoastKeeper, Surfrider (Newport Beach
Chapter), and private funders like Pacific Life, Fletcher -Jones Motorcars, and the
Balboa Bay Club. More than 1,600 5d' grade students from Newport -Mesa went
through the program last year, which includes:
• A field trip to the Nautical Museum
Free curriculum products (donated by Surfrider)
A video and live underwater tour of the Bay (offered by CoastKeeper)
Testing materials for pre- and post - testing
The Partnership costs about $15,000 each year, an amount covered entirely by
donations for the past two years. We have again solicited private sector support
for the 2002 -03 school year. The Nautical Museum has also applied for a
Proposition 13 grant for the program.
3 — A Water Quality Video. Last year we informally solicited proposals to have
a professional water quality video developed that would focus on Newport
Beach. At the same time, the City of Laguna Beach looked at a similar project for
their city. Because much of the core message of the video would be similar (the
importance of protecting our marine resources along with things you can do at
home or at work to protect the water), we also approached the Irvine Ranch
Water District to seek the District's participation. Laguna, Newport, and IRWD
have all tentatively agreed to participate in a single project.
A subcommittee of the C /BWQ Advisory Committee looked at the various
proposals and recommended working with an independent filmmaker group
(Magee and Nesbitt) to complete the video. The group has extensive experience
in corporate filmed advertising and ties to the local area. The subcommittee
agreed that their group also most effectively identified the visual and verbal
messages that the subcommittee desired for the video. The 6 -7 minute video will
be broken down into 2 -3 30- second public service announcements.
The Magee - Nesbitt proposal is about $24,000. Split between IRWD, Laguna, and
Newport, each jurisdiction has indicated a willingness to fund a third of the
project's cost ($8,000 apiece). The video itself would include messages consistent
throughout each area but visual images tailored to each community.
Budget. Until the City's participation in the FY 2002 -03 NPDES countywide
education program, we have not spent any hard resources towards water quality
education, though we have spent lots of staff time on various education
programs and community awareness days. Some or all of the programs
identified in this staff report may be achievable with private donations or
sponsorship, but some "seed money" may be needed. As such, I propose setting
aside $25,000 specifically for these projects -- 3/4ft from the General Fund and
1 /4s' from the Wastewater Enterprise Fund (because sewer lateral cleaning tips
and grease control education will be components of the programs).
THIS AGENDA Asks for the Council's authorization to budget $25,000 towards three water
ITEM: quality efforts - a water quality video that includes IRWD and Laguna Beach, the
web -based public awareness campaign known as C1eanWaterNewport.com, and
the 3�d year of the Partnership for Clean Water.
ATTACHMENTS: Attachment A - CleanWaterNewport.com Web site draft
Attachment B - Budget Amendment (BA -_)
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City of Newport Beach
BUDGET AMENDMENT
2002 -03
EFFECT ON BUDGETARY FUND BALANCE:
Increase Revenue Estimates
X Increase Expenditure Appropriations
Transfer Budget Appropriations
SOURCE:
from existing budget appropriations
from additional estimated revenues
PX from unappropriated fund balance
EXPLANATION:
NO. BA- 009
AMOUNT: 525,000.00
Increase in Budgetary Fund Balance
AND X Decrease in Budgetary Fund Balance
No effect on Budgetary Fund Balance
This budget amendment is requested to provide for the following:
To increase budget appropriations to provide for water quality education efforts.
ACCOUNTING ENTRY:
BUDGETARY FUND BALANCE
Fund Account
010 3605
530 3605
REVENUE ESTIMATES (3601)
Fund /Division Account
EXPENDITURE APPROPRIATIONS (3603)
Description
General Fund Fund Balance
Wastewater Fund Balance
Description
I
Signed:
Signed: J-- .T' ti I,
Signed:
Services Director
City Manager
City Council Approval: City Clerk
Amount
Debit Credit
$18,750.00 `
$6,250.00
' Auromatic
$25,000.00
Date
3 vZ
Kate
Date
Description
Division
Number
7014 Miscellaneous & Studies
Account
Number
C0310704 Water Quality Education
Division
Number
Account
Number
Division
Number
Account
Number
Division
Number
Account
Number
Division
Number
Account
Number
I
Signed:
Signed: J-- .T' ti I,
Signed:
Services Director
City Manager
City Council Approval: City Clerk
Amount
Debit Credit
$18,750.00 `
$6,250.00
' Auromatic
$25,000.00
Date
3 vZ
Kate
Date