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Home My WebLink AboutS22 - Citywide Telephone Survey ResultsCITY OF NEWPORT BEACH CITY COUNCIL STAFF REPORT Agenda Item No. 522 October 22, 2002 TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL FROM: City Manager's Office Sharon Wood, 644 -3222, swood @city.newport- beach.ca.us SUBJECT: Citywide Telephone Survey Results RECOMMENDATION: Receive and file. DISCUSSION: The City recently had a telephone survey done as part of the General Plan update visioning process. The survey was administered to 1,000 residents and 175 business people in Newport Beach. Staff received the "topline" results this week. We have provided them to the General Plan Update and Advisory Committees, and the survey results are on both committees' agendas for Monday, October 21. The survey questions and results for the resident and business surveys are in two separate attachments to this report. These early results show responses to the survey questions on a Citywide basis only. Godbe Research & Analysis, who prepared the survey, is analyzing the results in more detail and preparing breakdowns by geographic area and other characteristics. These full results will be presented to the General Plan Update and Advisory Committees on November 4. Prepared by: Sharon Wood Assistant City Manager Attachments: Resident Survey Business Survey Godbe Research & Analysis October 2002 Preliminary Toplines 1.1jw City of Newport Beach General Plan Survey (RESIDENT SURVEY) Hi, may I please speak to Hi, my name is and I'm calling on behalf of the City of Newport Beach. We're conducting a survey concerning issues that are important to people in Newport Beach and I'd like to ask you a few questions. (IF NEEDED): This is a survey about important issues in the City of Newport Beach and I'm not trying to sell anything. (IF THE INDIVIDUAL ASKS WHY YOU ONLY WANT TO TALK TO THE PERSON LISTED, OR ASKS IF THEY ARE ABLE TO PARTICIPATE INSTEAD OF THE PERSON LISTED, THEN SAY:) I'm sorry, but for statistical purposes, this survey must only be completed by this particular individual. (IF THE INDIVIDUAL INDICATES THAT THEY ARE AN EMPLOYEE OF THE CITY, AN ELECTED OFFICIAL, A CITY COUNCIL MEMBER OR SOMEHOW INVOLVED IN THE SURVEY STUDY, THANK THEM FOR THEIR TIME, POLITELY EXPLAIN THAT THE FOCUS OF THIS SURVEY IS ON THE PUBLIC'S PERCEPTION OF CITY GENERAL PLAN ISSUES, AND TERMINATE THE INTERVIEW.) CONVENTIONAL ROUNDING RULES (.5 OR ABOVE IS ROUNDED UP TO THE NEXT WHOLE NUMBER, AND A OR BELOW IS ROUNDED DOWN TO THE PREVIOUS NUMBER) APPLY TO THE PERCENTAGES ON THE �LFOLLOWING PAGES. AS A RESULT, THE PERCENTAGES BELOW MAY NOT ADD UP TO 100 PERCENT. 1. To begin, how many years have you lived in Newport Beach? 0-4 Years ------------------------------------ - - -27% 5 -9 Years --------------------------------------- - - -18% 10 -14 Years ------------------------------------- - - -10% More than 14 Years-------------------------- - - -45% (DON'T READ) DK/NA ----------------------- — -- 0% 2. Next, I'd like to ask you some questions about planning regulations in the City. In general, do you think that the City's regulations to restrain the size of new or remodeled homes are too strong, not strong enough, or just right? Too Strong------------------ ------------- - - -13% Not Strong Enough------------------------- - - -27% Just right ---------------------- ---------- ----- - - - -41 % (DON'T READ) DK/NA ------ — ----- ---------- 20% City of Newport Beach - Resident Survey Godbe Research & Anatysls October 2002 Pape 1 Currently the City is reviewing the regulations that relate to the protection of views for residents and properties within Newport Beach. 3. Are current City regulations regarding: that interfere with views too strong, not strong enough, or just right in protecting the views for Newport Beach residents? RANDOMIZE 4. The coastal act requires the City to protect the coastal bluffs of Newport Beach while property owners in the City wish to have control of development on their own property. Which should be a greater priority for the City — increasing protection of the Coastal Bluffs or protecting the rights of owners of Coastal Bluffs? Increase protection of Coastal Bluffs-- - - - - -- 56% Protect the rights of Owners of Coastal Bluffs ----------------------------- - - - - -- 38% (DON'T READ) DK/NA ---------------------------- 7% 5. Switching gears a bit: Do you think the City should do more to accommodate people who visit Newport Beach's coast and harbor. Specifically, should the City: RANDOMIZE to accommodate visitors? Too Not Strong DKINA ( )A. Build more restrooms -- -------- Strong Just right Enough DKINA ( )A. Buildings-------------------------------- 9 %----- 42 % - - -- 32 %- - - -17% ( )C. ( )B. Plants and Trees--------------------- 13 %---- 49 % - - -- 23 %- - - -15% Have more retail stores and ( )C. Business Signs ----------------------- 9 % - - - -- 50 % - - -- 27 %- - - -15% restaurants-------------------- - - - -21 4. The coastal act requires the City to protect the coastal bluffs of Newport Beach while property owners in the City wish to have control of development on their own property. Which should be a greater priority for the City — increasing protection of the Coastal Bluffs or protecting the rights of owners of Coastal Bluffs? Increase protection of Coastal Bluffs-- - - - - -- 56% Protect the rights of Owners of Coastal Bluffs ----------------------------- - - - - -- 38% (DON'T READ) DK/NA ---------------------------- 7% 5. Switching gears a bit: Do you think the City should do more to accommodate people who visit Newport Beach's coast and harbor. Specifically, should the City: RANDOMIZE to accommodate visitors? City of Newport Beach - Resident Survey Godbe Research d AnaWs October 2002 Page 2 Yes No DKINA ( )A. Build more restrooms -- -------- 48 %---- 43 % - - - -- 8% ( )B. Provide a Shuttle Bus Service--- 51 %---- 45 % - - -4 %0 ( )C. Provide more parking ------------ 50 %---- 47 % - - -- 3 % ( )D. Have more retail stores and restaurants-------------------- - - - -21 % - -- 74 % - - -- 5% City of Newport Beach - Resident Survey Godbe Research d AnaWs October 2002 Page 2 Now let's talk about traffic in Newport Beach. How would you rate the level of traffic congestion on the roads that you regularly use in the City? Would you say that they are very congested, somewhat congested, or not at all congested when you travel on them? Very congested ------------------------------- - - -27% Somewhat congested -------------------- - - - - -- 57% Not at all congested--------------------------- - - -14% (SKIP TO Q8) (DON'T READ) DK/NA --------------------- - - - - -- 2% 7. Think of the main roads you typically use in the City when you travel. Would you prefer to widen these roads to reduce traffic congestion in the future or leave them as is and experience more traffic congestion lasting longer than it does now. Widen----------------------------------------- - - - --- 30% Leave as is --------------------- ------------------- 62% (DON'T READ) DK/NA ------- — ------------------- 7% 8. Next, I'm going to read you several types of improvements that can be made to the traffic circulation system in the City. For each one, please tell me whether you would support or oppose the improvement. Here is the (first/next) one: ? Would you support or oppose this improvement to the traffic circulation system? RANDOMIZE SUDDOR 0000Se DKINA ( )A. Widening Pacific Coast Highway through Mariner's Mile - -37% - - -- 57 % - - - -- 7% ( )B. Building an overpass at Macarthur and Jamboree -------- 39 % - - -- 52 % - - -- 10% ( )C. Building an underpass at Jamboree and Pacific Coast Highway --- - - -34% - - -- 60 % - - - -- 6% ( )D. Widen Jamboree Road ------------- 24% ---- 71% ----- 5% ( )E. Widen Macarthur Blvd-------------- 26 %---- 68 %- - - - -6% ( )F. Traffic calming measures in your neighborhood, like speed humps -------------- -------------- - - -37% - - -- 60 % - - - -- 3% City of Newport Beach - Resident Survey Gedbs Research 6 Analysis October 2002 Page 3 Next, I'd like to get your opinions about how certain areas in the City should evolve or develop in the future. 9. The first area is Banning Ranch. Are you familiar with Banning Ranch? Yes ------------ ------------------------------------- 20% (Skip toQ11) No--------------------------------------------- - - - - -- 78% (Ask Q10) (DON'T READ) DK/NA ------------------------ — -- 2% (Ask Q10) 10. Banning Ranch is the large property off of Pacific Coast Highway next to the Santa Ana River currently used for oil drilling. Do you recognize the area that has just been described? Yes ---- -- ------- --- ------------ ------------------ 68% (Ask Q11) No----------------------------------------- - - - - -- 30% (Skip toQ12) (DON'T READ) DK/NA ---------------------------- 3% (Skip toQ12) 11.Ok, now I'd like to read you two options for the development of Banning Ranch. Please choose the option that you think is most appropriate for the area. RANDOMIZE () Option One — would allow for half of the land at Banning Ranch to be developed for residential and some light industrial uses with the remaining half of the land reserved as open space. -------------------------------------- ------------- - - -44% () Option Two — would preserve the entire Banning Ranch area as open space. This option would require a local tax increase of 250 dollars per parcel per year for 15 years along with state matching funds to pay for the entire area to be preserved. ----------------------------------------------- - - -46% (DON'T READ) D K/NA --------------------------------- - - -10% 12. The next area is the business area near the John Wayne Airport. Are you familiar with this area? Yes --------- — --- -- ---------- --------------- 94% (ask Q13) No---------------------------------------------- - - - -5% (Skip toQ15) (DON'T READ) DK/NA------ ------ — --- — ------ 1 % (Skip toQ15) City of Newport Beach - Resident Survey Godbe Research 6 Analysis October 2002 Pape 4 13. I'm going to provide you with six different options for the future of the airport area, and I'd like to know whether you would support or oppose each option. Here is the (first/next) one: (READ ITEM). Would you support or oppose this option for the future of the airport area? (GET ANSWER, THEN ASK): Would that be definitely (support/oppose) or probably (support/oppose) this option? RANDOMIZE (DON'T Def. Prob. Prob. Def. READ) Support Support Oppose oppos e DKINA ( )A. NO change ------------------------- - - -44% - - -- 21% ---- 16 %- - - -15%---5% ( )B. New low -rise office buildings .----- 33 % ---- 33 % ---- 13 %---- 18 % - - - -3% ( )C. New high -rise office buildings----- 20 %---- 20 % - - -- 18 %---- 40 % - - - -3% ( )D. More retail stores----------------- - - -22% - - -- 25 % - - -- 18 % - - - -31 % - - - -4% ( )E. More car dealerships----------------- 7 %----- 14 % - - -- 20 %- - - -54% - - - -4% ( )F. More industrial uses-------------- 15 %---- 19 % - - -- 21% ---- 41 % - - - -5% 14. Do you think that it is acceptable to have more traffic congestion in the airport area than in other parts of the City? Yes 64% No------------------------------------------- - - - - -- 31% (DON'T KNOW) DK/NA --------------------------- 5% 15. The next area is the Fashion Island shopping mall. Are you familiar with this area? Yes ----------------------- -------------------- - - -96% (ask Q16) No------------------------------------------- - - - - -- 3% (Skip to Q17) (DON'T READ) DK/NA ----------------------- 1% (Skip to Q17) 16. Thinking of the future of Fashion Island, would you support or oppose the amount of retail space: ? (GET ANSWER, THEN ASK): Would that be definitely (support/oppose) or probably (support/oppose) this option? RANDOMIZE (DON'T Def. Prob. Prob. Def. READ) Support suppo oppose Oppose DKINA ( )A. Remaining as it is, with little or no change -------- - - - - -- - - - -46% - - -- 24 % - - -- 15 %- - - -12% - - - -3% ( )B. Increasing slightly so that existing department stores can expand - 38 %-- - -29%— 11%-- 19% - - - -2% ( )C. Increasing moderately to attract new stores to the area------- 34 % - - -- 28 % - - -- 15 % - - -22% - - - -2% City of Newport Beach - Resident Survey Godbe Research 8 Analysis October 2002 Page 5 17. The next area is the Newport Center office area. Are you familiar with this area? Yes-------------------------------------- - - -72% (ask Q18) No----------------------------------------- --- - - - -26% (Skip to Q19) (DON'T READ) DK/NA ----- — ------------ - -- 3% (Skip to Q19) 18.Thinking of the future Newport Center, would you support or oppose the size and amount of buildings: ? (GET ANSWER, THEN ASK): Would that be definitely ( support/oppose) or probably (support/oppose) this option? RANDOMIZE (DON'T Def. Prob. Prob. Def. READ) s"pport suppo oppos e o0 ose DK/NA ( )A. Remaining as they are, with little or no change ----------------------------- - - -48% - - -- 23 % - - -- 11% ---- 14% - - - -4% ( )B. Increasing to allow existing companies to grow, like Pacific Life ------------------------------- - - - -31 % - - -- 26 % - - -- 14 %- - - -24% - - - -5% ( )C. Increasing to attract new businesses to the area--------- - - -27% - - -- 21% --- 17 % - - - -31 % - - - -4% ( )D. Increasing to allow for residential and mixed use buildings to be developed ------- 26 %---- 19 % - - -- 15 %---- 36 % - - -4% 19.Ok, now I'd like to read you the opinions of two Newport Beach residents. Please choose the opinion that is closest to your own. RANDOMIZE Smith thinks that encouraging economic development in the City is in the best interest of residents. By allowing for more hotels, office space and retail, it will generate revenue to pay for improved maintenance and operations, improved service provision, and a variety of City projects. ------------------------------------------------ - - - - -- 33% Jones thinks that encouraging economic development in the City is not in the best interest of residents, because it will lead to more buildings, bigger buildings, more traffic congestion, and will change the character of the City -------- - - - - -- ------------------ - - -57% Neither [DON'T READ]----------------------- - - - -4% Both [DON'T READ] ----- - - - - -- ----- - ---- 3% D / NA [DON'T READ] ---------------------- - - - -3% City of Newport Beach - Resident Survey Godbe Research & Analysis October 2002 Page 6 20. Next I'd like to ask you about hotels in Newport Beach. In general, do you support or oppose developing new hotels in the City, or do you not have an opinion? Support------------------------ ----- - - - - -- - - --- - 27% Oppose ----------------------------------- - -- - -- 52% No Opinion --------------------------------- - - -20% (DON'T READ) Refused--------------- - - - - -1 % 21. Let me be more specific. Do you favor or oppose developing new hotels in the City of Newport Beach to support: ? RANDOMIZE Favor Oppose DKINA ( )A. Local stores and restaurants--- - - -45% - - -- 50 % - - - -- 5% ( )B. Business conferences --------- - - - -41 % - - -- 54 % - - - -- 4% ( )C. Tax revenue for the City--------- - - -42% - - -- 53 % - - - -- 5% ( )D. Tourism ------------------------------ - - -40% - - -- 55%----5% 22. Assuming that any new hotels will be built in the future, what type of hotel buildings do you think are appropriate for Newport Beach? Are appropriate or inappropriate for future development. DO NOT RANDOMIZE Appropriate Inappropriate DKINA ( )A. Large Hotels with conference facilities, like the Four Seasons ------------ 43 % - - -- 52 % - - - -- 5% ( )B. Medium -sized extended stay business hotels, like Courtyard Marriot --- 44% - - -- 50 % - - - -- 5% ( )C. Smaller -sized Inns with no buildings over three stories ------------- - - - -61% ---- 34%----5% City or Newport Beach - Resident Survey Gedbe Research 6 Analysis October 2002 Page 7 (DO NOT ASK Q23 IF ITEMS A, B, C & D IN Q21 =2) 23. Next, I'm going to list several areas of Newport Beach. For each area, please tell me if you would support or oppose locating a new hotel in the area. Here is the (first/next) area: Would you support or oppose locating a new hotel in this area? RANDOMIZE [RESPONSES BY THOSE THAT ANSWERED THE QUESTION] Theatre ----------------------------- 32 % - -- 63 % - - - -- 5% Support Oppose DKINA ( )A. Airport Area--------------------------- 73 % - - -- 23 % - - - -- 4% ( )B. Mariner's Mile------------------------- 32 %---- 60 %- - - - -9% ( )C. Marina Park on the Balboa Pennisula --------------------- - - -24% - - -- 71% ----- Pennisula ------------------------ - - -28% - - -- 66 % - - - -- 6% ( )D. Lido Marina Village on the Balboa Pennisula [IF NEEDED] -This is the waterfront shopping area across the the street from the Lido [ASSUMING THOSE THAT OPPOSED ALL GROUPS IN Q21 ANSWERED OPPOSE IN Q231 Theatre ----------------------------- 32 % - -- 63 % - - - -- 5% ( )E. Newport Dunes----------------------- 44 %---- 49 %- - - - -7% 34 %- ( )F. Newport Center ----------------------- 54% ---- 38% ----- 9% [ASSUMING THOSE THAT OPPOSED ALL GROUPS IN Q21 ANSWERED OPPOSE IN Q231 ( )D. Lido Marina Village on the Balboa Pennisula [IF NEEDED] -This is the waterfront shopping area across the the street from the Lido Theatre --------------------------- Sum Oppose DKINA ( )A. Airport Area--------------------------- 63 %---- 34 %- - - - -3% ( )B. Mariner's Mile----------------------- 27 %--- 65 %- - - - -8% ( )C. Marina Park on the Balboa Pennisula --------------------- - - -24% - - -- 71% ----- 5% ( )D. Lido Marina Village on the Balboa Pennisula [IF NEEDED] -This is the waterfront shopping area across the the street from the Lido 24. Would you support or oppose the City developing portions of the publicly owned waterfront property at Newport Dunes and Marina Park for visitor serving uses such as hotels, restaurants, inns and recreation? [GET ANSWER THAN ASK] Would that be strongly (support/oppose) or somewhat (support/oppose)? Strongly Support ------------- Theatre --------------------------- - - -28% - - -- 68 % - - - -- 4% ( )E. Newport Dunes ----- – – - – ----------- 38% ---- 56% ----- 6% ( )F. Newport Center ------ — - – ---- – ----- 46% --- 46% ----- 8% 24. Would you support or oppose the City developing portions of the publicly owned waterfront property at Newport Dunes and Marina Park for visitor serving uses such as hotels, restaurants, inns and recreation? [GET ANSWER THAN ASK] Would that be strongly (support/oppose) or somewhat (support/oppose)? Strongly Support ------------- - - - -21 Somewhat Support-------- - - - - -- 20% Somewhat Oppose-------------- - - - - -- 13% Strongly Oppose – ------- - - - -41% (DON'T READ) DK/NA– ----- – --- - - -- 5% City of Newport Beach - Resident Survey Godbs Research B Analysis October 2002 Page a 25. Lastly, I would like to ask you about the future of El Toro. Do you support or oppose the construction of an airport at El Toro: ? (GET ANSWER, THEN ASK): Would that be strongly (support/oppose) or somewhat (support/oppose) this action? Strongly Support --------------------------- - - -56% Somewhat Support ------------------- - - - - -- 12% Somewhat Oppose---------------------- - - - - -- 7% Strongly Oppose----------------------- - - - - -- 20% (DON'T READ) DK/NA----------------- - - - - -- 6% 26. If you knew that flights from a future El Toro Airport would not fly over any part of Newport Beach including Newport coast, would you be more or less likely to support construction of a new airport at El Toro? (GET ANSWER, IF 'MORE' OR 'LESS' THEN ASK:) Would that be much (more /less) likely or somewhat (more /less) likely to support construction of an airport at El Toro? Much more likely to support ------------ - - -58% Somewhat more likely to support -- - - - - -- 14% Somewhat less likely to support ----- - - - - -- 5% Much less likely to support ---------- - - - - -- 15% (DON'T READ) DK/NA----------------- - - - - -- 8% Now for a few background questions for comparison purposes. A. Do you currently have children under the age of 18 living in your home? Yes (DON'T READ) Refused B. Do you own or rent your home? Own----------- -------------- Rent--- ----------- ---- -- - - - - -- (DON'T READ) Refused City of Newport Beach - Resident Survey October 2002 27% 72% • -1% 73% 26% • -1% Godbe Research 6 Analysts Page 9 C. Which of the following would you say best describes your employment status? Would you say you are employed full time, employed part time, self - employed, a student, a homemaker, retired, or are you not currently employed right now? (PROMPT FOR ONE RESPONSE ONLY) Employed full- time----------- - - -39% Employed part- time---------- - - - -7% Self- employed --------------- - - -19% Student ----------------------- - - - - -- 4% Homemaker ---- — --------------- -- 7% Retired------------------------- - - - -21 % Not employed----------------- - - - -2% (DON'T READ) DK/NA ---------- 1 % D. Lastly, I'm going to read several income categories. Please stop me when I reach the category the matches your annual household income? $40,000 or under --------------------- - - - -7% $40, 000 -$60, 000---------------------- - - -10% $60,000-$80, 000---------------------- - - -12% $80,000 -$100, 000-------------------- - - -13% $100,0004150,000 ----------------- - - -16% $150,000 - $200,000 ------------------ - - - -9% $200,000 or more --------------------- - - -16% (DON'T READ) Refused------------ - - -17% Thank you so much for participating! This survey was conducted for the City of Newport Beach. E. Respondent's Sex Male------------------------------- - - - - -- 49% Female ------------------------------ - - - - -- 51% INFO FROM VOTER FILE — NOT ASKED OF RESPONDENT F. Age: 18 -29 years------------------------------------ - - -14% 30 -39 years---------------------------------- - - -20% 40-49 years----------------------------------- - - -17% 50 -64 years------------------------------ - - -24% 65+ years ----------------------------------- - - -20% Not coded----------------------------------- - - - -5% City of Newport Beach - Resident Survey Godbe Research 8 Analysts October 2002 Pape 10 G. Party: Democrat---------------------------- --------- - - - - -- 25% Republican ------------------ --------------- - - - - -- 63% Other--------- - - - - -- --- ---------- ------------ -- - - - - -- 3% DT S ------------------------ ---------------------------- 9% H. Hsld. Party Type: Democrat ( 1)----------------- ----------------- - - - -11 % Democrat (2 +) --------------------------------- - - - -6% Republican ( 1)------------------------------- - - -30% Republican (2 +) --------------------------- - - - - -- 26% Other (1 }--------------------------------------- - - -10% Other ( 2}---------------------------------- - - - -2% Democrat & Republican---------------------- - - - -7% Democrat & Other------------------------------ - - - -3% Mixed------------------------------ ----- ------- - - - --- 6% I. Zip code: J. Precinct Number: PHONE DATE OF INTERVIEW INTERVIEWER: VALIDATED BY City of Newport Beach - Resident Survey Godbe Research & Anatym's October 2002 Page 11 Godbe Research & Analysis October 2002 Preliminary Toplines City of Newport Beach General Plan Survey (BUSINESS SURVEY) Hello, may I please speak to (IF NAMED CONTACT IS NOT AVAILABLE, THEN ASK): Ok, then may I please speak with the general manager or a member of the senior management? Hello, my name is and I'm calling on behalf of the City of Newport Beach. We're conducting a survey concerning issues of importance to Newport Beach businesses and we'd like to get your opinions, it should just take a few minutes of your time. (IF NEEDED) This is a survey only and I am not selling anything. AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA CONVENTIONAL ROUNDING RULES (.5 OR ABOVE IS ROUNDED UP TO THE NEXT WHOLE NUMBER, AND A OR BELOW IS ROUNDED DOWN TO THE PREVIOUS NUMBER) APPLY TO THE PERCENTAGES ON THE FOLLOWING PAGES. AS A RESULT, THE PERCENTAGES BELOW MAY NOT ADD UP TO 100 PERCENT. (INTERVIEWER FILL IN BELOW — DON'T ASK AS QUESTION) i. Respondent is person named on the sample sheet: Yes 74% 26% AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA 1. To begin, how long has your business been located in Newport Beach? 0-4 Years - - - -- - - - -- 5-9 Years ----- - - - - -- 10-14 Years---------- - -- More than 14 Years---- - (DON'T READ) DK/NA City of Newport Beach -GP Business Survey October 2002 26% 19% 18% 37% - -1% Godbe Research 6 Analysis Page 1 2. Next, I'm going to read a list of attributes for Newport Beach. For each one, please tell me if you think that attribute is 'extremely important', 'very important', 'somewhat important', or'not too important' in having your business located in Newport Beach. Here's the (first/next) one: (READ ITEM AND ASK:) Is this attribute extremely important, very important, somewhat important, or not too important? RANDOMIZE (DON'T Extremely Very Somewhat Not too READ) Important Important Important Important DK/NA ( )A. Physical beauty of Newport Beach ------------------- - - - - -- ( )B. The Waterfront and harbor --------- - ( )C. The Water quality in the City-- - - - - -- ( )D. The location within Orange County and Southern California ------ - - - - -- ( )E. A good business address ---- - - - - -- ( )F. Proximity to John Wayne Airport - -- ( )G. Amount of traffic passing by your 23 % - - -- 46%- - - -20% ---- 10 % - - - -- 1 % 17 % - - -- 31% ----- 19% - - -- 31%----l% 20 % - - -- 31% ----- 21% - - -- 27%----l% 26 % - - -- 48 %-- - - -18% - - - -- 7 % - - - - -- 1 % 28 % - - -- 42 %-- - - -14% ---- 15 % - - - -- 1 % 12 % - - -- 27 %-- - - -29% - - -- 31% ----- 1 % business-------------------------------- 16 % - - -- 29 %-- - - -19% - - -- 34%----l% ( )H. Overall purchasing power of the community 30%---35% ----- 15% ---- 18%----2% 3. Next, I'd like to ask you some questions about business regulations in the City. In general, how difficult is it to open or start a business in Newport Beach, very difficult, somewhat difficult, or not difficult at all? Very difficult----------------------------------- - - -10% Somewhat difficult-------------------------- - - -27% Not difficult at all -------------------------- - - -44% (DON'T READ) DK/NA 18% 4. How difficult is it to operate a Business in Newport Beach, very difficult, somewhat difficult, or not difficult at all? Very difficult------------------------------------- - - - -5% Somewhat difficult------------------------ - - - ---31% Not difficult at all -------- -- ----------------- - --- 57% (DON'T READ) DK/NA -------------------- - - - -6% City of Newport Beach —GP Business Survey Godbe Research 6 Analysis October 2002 Page 2 How difficult are the City's regulations regarding changes or expansions to your business property, very difficult, somewhat difficult, or not difficult at all? Very difficult---------------------------------- - - -16% Somewhat difficult------------------------- - - - - -- 28% Not difficult at all ---------------------------- - - - - -- 33% (DON'T READ) DK/NA -------------------------- 23% 6. Are current City regulations regarding signs too strong, not strong enough, or just right for Newport Beach's business environment? Too Strong------------------------------------ - - -19% Not Strong enough ---------------------------- - - -10% Just right -------------------------------------- - - - - -- 51% (DON'T READ) DK/NA ------------------------ — 20% 7. Switching gears a bit: Do you think the City should do more to accommodate people who visit Newport Beach's coast and harbor? Specifically, should the City: to accommodate visitors? RANDOMIZE Yes No DK/NA ( )A. Build more restrooms ------- - - - - -- -516 /o - - -- 36% - - - -- 9% ( )B. Provide a Shuttle Bus Service---- 62%---31% ----- 6% ( )C. Provide more parking ----------- - - -74% - - -- 23 % - - - -- 2% ( )D. Have more retail stores and restaurants--------------------- - - -30% - - -- 61% ----- 9% Now let's talk about traffic in Newport Beach. How would you rate the level of traffic congestion on the roads that you regularly use in the City? Would you say that they are very congested, somewhat congested, or not at all congested when you travel on them? Very congested - - -- Somewhat congested - Not at all congested--- - (DON'T READ) DK/NA City of Newport Beach -GP Business Survey October2OO2 33% 57% I% Godbe Research & Analysis Page 3 9.Think of the main roads you typically use in the City when you travel. Would you prefer to widen these roads to reduce traffic congestion in the future or leave them as is and experience more traffic congestion lasting longer than it does now. Widen-------------------------------- ------------- — 33% Leave as is --------------------------------- - - - - -- 59% (DON'T READ) DK/NA ----------------------- - - - -7% 10. Next, I'm going to read you several types of improvements that can be made to the traffic circulation system in the City. For each one, please tell me whether you would support or oppose the improvement. Here is the (first/next) one: ? Would you support or oppose this improvement to the traffic circulation system? RANDOMIZE Support ODDosa DKINA ( )A. Widening Pacific Coast Highway through Mariner's Mile--45% ---- 47% ----- 9% ( )B. Building an overpass at Macarthur and Jamboree -------- 52 %--- 41 % - - - -- 7% ( )C. Building an underpass at Jamboree and Pacific Coast Highway -- - - - -41 % - - -- 51%----8% ( )D. Widen Jamboree Road------------- 33 %---- 62 %- - - - -5% ( )E. Widen Macarthur Blvd------------- 34 %---- 60 %- - - - -6% ( )F. Traffic calming measures in your neighborhood, like speed humps ----------------------------- - - -29% - - -- 66 % - - - -- 5% Next, I'd like to get your opinions about how certain areas in the City should evolve or develop in the future. 11. The first area is the business area near the John Wayne Airport. Are you familiar with this area? Yes ------------------------ — ------------------- - ---- 90% (ask Q12) No----------------------- --------------- - - -10% (Skip toQ14) (DON'T READ) DK/NA ------ ---- ----------- —0% (Skip toQ14) City of Newport Beach -GP Business Survey Gedbe Research 6 Analysis October 2002 Page 12. I'm going to provide you with six different options for the future of the airport area, and I'd like to know whether you would support or oppose each option. Here is the (first/next) one: (READ ITEM). Would you support or oppose this option for the future of the airport area? (GET ANSWER, THEN ASK): Would that be definitely ( support/oppose) or probably ( support/oppose) this option? RANDOMIZE (DON'T Def. Prob. Prob. Def. READ) Support sumo ft 001305@ Oppose DKINA ( )A. No change ------------------------- - - - -31 % - - -- 23 % - - -- 29 %---- 13 % - - - -5% ( )B. New low -rise office buildings .----- 30 % ---- 38 % ---- 14 %---- 18 % - - - -1% ( )C. New high -rise office buildings---- 22 %---- 26 % - - -- 19 %---- 32 % - - - -2% ( )D. More retail stores-------------------- 23 %---- 40 % - - -- 17 %---- 17 % - - - -3% ( )E. More car dealerships--------------- 6 %----- 12 % - - -- 24 %- - - -55% - - - -3% ( )F. More industrial uses---------------- 17 %---- 24% - -- 17%--- 40% - - - -4% 13. Do you think that it is acceptable to have more traffic congestion in the airport area than in other parts of the City? Yes--------------------------------------------- - - - - -- 68% No------------------------ ------ --------------- - - - - -- 31% (DON'T KNOW) DK/NA --- --------- — ----- — ----- 1 % 14. The next area is the Fashion Island shopping mall. Are you familiar with this area? Yes (DON'T READ) DK/NA 1% (askQ15) 8% (Skip to Q16) 1% (Skip to Q16) 15.Thinking of the future of Fashion Island, would you support or oppose the amount of retail space: ? (GET ANSWER, THEN ASK): Would that be definitely (support/oppose) or probably ( support/oppose) this option? RANDOMIZE (DON'T Def. Prob. Prob. Def. READ) u ort Support Oppos Oppose DK/NA ( )A. Remaining as it is, with little or no change -------------------------- - - - -31 % - - -- 30 % - - -- 23 % - - - -11 % - - - -5% ( )B. Increasing slightly so that existing department stores can expand - 31 %---- 35 % - -- 14 %--- 15 % - - -5% ( )C. Increasing moderately to attract new stores to the area---------- 37 %---- 31 % - -- 13 %---- 16 % - - -3% City of Newport Beach —GP Business Survey Godbo Research 6 Analysis October 2002 Page 5 16. The next area is the Newport Center office area. Are you familiar with this area? Yes ------------------------------------------- - - -67% (ask Q17) No------------------------------------ -------- - - -32% (Skip to Q18) (DON'T READ) DK/NA ---- ------------------ 1% (Skip to Q18) 17. Thinking of the future Newport Center, would you support or oppose the size and amount of buildings: ? (GET ANSWER, THEN ASK): Would that be definitely (support/oppose) or probably (support/oppose) this option? RANDOMIZE Def. Support ( )A. Remaining as they are, with little or no change---------------------- - - -38% ( )B. Increasing to allow existing companies to grow, like Pacific Life--------------------------------- - -33 %- (DON'T Prob. Prob. Def. READ) suppo Oppose OpposO DK/NA • 30 % - - -- 21% ----- 9% ----- 2% • 28 % - - -- 13 % - - -23% - - -3% ( )C. Increasing to attract new businesses to the area------------ 30 %---- 33 % - - -- 14 %--- 22 % - - - -1% ( )D. Increasing to allow for residential and mixed use buildings to be developed ------- 29 %---- 27 % - -- 14 %--- 28 % - - - -2% 18. Ok, now I'd like to read you the opinions of two Newport Beach residents. Please choose the opinion that is closest to your own. RANDOMIZE Smith thinks that encouraging economic development in the City is in the best interest of residents. By allowing for more hotels, office space and retail, it will generate revenue to pay for improved maintenance and operations, improved service provision, and a variety of City projects. ------ — -------- — -------- — ---------------------- -- 45% Jones thinks that encouraging economic development in the City is not in the best interest of residents, because it will lead to more buildings, bigger buildings, more traffic congestion, and will change the character of the City ---------------------- -------------------- - - -42% Neither [DON'T READ] ----- ------ — --------- - - - Both [DON'T READ] ------------------------- - - - -6% DK / NA [DON'T READ] --------- - - - - -- ---- - - - -3% City of Newport Beach —GP Business Survey Godbe Research 6 Analysis October 2002 Pape 6 19. Next I'd like to ask you about hotels in Newport Beach. In general, do you support or oppose developing new hotels in the City, or do you not have an opinion? Support------------------------------------- - - --41 % Oppose----------------------------------- - - - -30 % No Opinion ------------------------------ - - -27% (DON'T READ) Refused--------------- - - - - -1 % 20. Let me be more specific. Do you favor or oppose developing new hotels in the City of Newport Beach to support: ? RANDOMIZE 21. Assuming that any new hotels will be built in the future, what type of hotel buildings do you think are appropriate for Newport Beach? Are appropriate or inappropriate for future development. DO NOT RANDOMIZE Appropriate Inappropriate DKINA ( )A. Large Hotels with conference facilities, like the Four Seasons ------------ 54 %---- 42 % - - - -- 4% ( )B. Medium -sized extended stay business hotels, like Courtyard Marriot--47% ---- 47%---6% ( )C. Smaller -sized Inns with no buildings over three stories ------------- - - -49% City of Newport Beach —GP Business Survey October 2002 47 % - - - -- 4% Godbe Research B Analysis Page 7 Favor Onpose DKINA ( )A. Local stores and restaurants ------ 54% --- 40% ----- 6% ( )B. Business conferences - - - -- --- -59 °/p - - -- 35 % - - - -- 6% ( )C. Tax revenue for the City-------- - - -57% - - -- 34 % - - - -- 9% ( )D. Tourism ----------------------------- - - - -61% ---- 36 % - - - -- 3% 21. Assuming that any new hotels will be built in the future, what type of hotel buildings do you think are appropriate for Newport Beach? Are appropriate or inappropriate for future development. DO NOT RANDOMIZE Appropriate Inappropriate DKINA ( )A. Large Hotels with conference facilities, like the Four Seasons ------------ 54 %---- 42 % - - - -- 4% ( )B. Medium -sized extended stay business hotels, like Courtyard Marriot--47% ---- 47%---6% ( )C. Smaller -sized Inns with no buildings over three stories ------------- - - -49% City of Newport Beach —GP Business Survey October 2002 47 % - - - -- 4% Godbe Research B Analysis Page 7 22. Next, I'm going to list several areas of Newport Beach. For each area, please tell me if you would support or oppose locating a new hotel in the area. Here is the (first/next) area: Would you support or oppose locating a new hotel in this area? RANDOMIZE 23. Would you support or oppose the City developing portions of the publicly owned waterfront property at Newport Dunes and Marina Park for visitor serving uses such as hotels, restaurants, inns and recreation? [GET ANSWER THAN ASK] Would that be strongly (support/oppose) or somewhat (support/oppose)? Strongly Support ---------------------------- - -29 %b Somewhat Support -------------------- - - - - -- 27% Somewhat Oppose-------------------- - - - - -- 11% Strongly Oppose------------------- - - - - -- 30 %b (DON'T READ) DK/NA -------- — --------- 3 %b 24.1 would like to ask you about the future of El Toro. Do you support or oppose the construction of an airport at El Toro: ? (GET ANSWER, THEN ASK): Would that be strongly (support/oppose) or somewhat (support/oppose) this action? Strongly Support ----------------------- - - -38% Somewhat Support ------------ - - Suwon Oppose DKINA ( )A. Airport Area ---------------------------- 74% ---- 24% ----- 2% ( )B. Mariner's Mile --------------------- - -37 %b - - -- 53 % - - -- 10% ( )C. Marina Park on the Balboa Pennisula ------------------------- - - -35% - - -- 59%----6% ( )D. Lido Marina Village on the Balboa Pennisula [IF NEEDED] -This is the waterfront shopping area across the the street from the Lido Theatre ---------------- ----------- - - -38% - - -- 57%----6% ( )E. Newport Dunes --------------------- - -56%---37% ----- 7% ( )F. Newport Center----------------------- 58 % - - -- 30 % - - -- 11% 23. Would you support or oppose the City developing portions of the publicly owned waterfront property at Newport Dunes and Marina Park for visitor serving uses such as hotels, restaurants, inns and recreation? [GET ANSWER THAN ASK] Would that be strongly (support/oppose) or somewhat (support/oppose)? Strongly Support ---------------------------- - -29 %b Somewhat Support -------------------- - - - - -- 27% Somewhat Oppose-------------------- - - - - -- 11% Strongly Oppose------------------- - - - - -- 30 %b (DON'T READ) DK/NA -------- — --------- 3 %b 24.1 would like to ask you about the future of El Toro. Do you support or oppose the construction of an airport at El Toro: ? (GET ANSWER, THEN ASK): Would that be strongly (support/oppose) or somewhat (support/oppose) this action? Strongly Support ----------------------- - - -38% Somewhat Support ------------ - - - - -- 17 % Somewhat Oppose-- - - - - -- — 10% Strongly Oppose----------------- - - - - -- 27% (DON'T READ) DK/NA -------- — --- -- - - -7 %0 City of Newport Beach -GP Business Survey Godbe Research 6 Analysis October 2002 Pape 8 25. If you knew that flights from a future El Toro Airport would not fly over any part of Newport Beach including Newport coast, would you be more or less likely to support construction of a new airport at El Toro? (GET ANSWER, IF 'MORE' OR 'LESS' THEN ASK:) Would that be much (more /less) likely or somewhat (more /less) likely to support construction of an airport at El Toro? Strongly Support --------------------------- - - -39% Somewhat Support ------------------- - - - - -- 18% Somewhat Oppose------------------- - - - - -- 11% Strongly Oppose----------------------- - - - - -- 24% (DON'T READ) DK/NA ----------------------- 8% Lastly, I'd like to ask you about employee recruitment at your current business location. 26. How difficult is it for your business to hire qualified employees, very difficult, somewhat difficult, or not difficult at all? Very difficult---------------------------------- - - -18% Somewhat difficult----------------------- - - - - -- 33% Not difficult at all -------------------------- - - -42% (DON'T READ) DK/NA ---------------------------- 6% 27. Would you agree that the availability of affordable housing in Newport Beach, affects your business' ability to recruit qualified employees? (GET ANSWER, IF'Agree' OR 'Disagree' THEN ASK:) Would that be definitely (agree /disagree) or somewhat (agree /disagree) that the availability of affordable housing in the City affects your business' ability to recruit qualified employees? Definitely agree -------------------------- - - -33% Somewhat agree ---------------------- - - - - -- 18% Somewhat disagree ------- — --- ----------- 18% Definitely disagree-------------------- - - - - -- 24% (DON'T READ) DK/NA----------------- - - - - -- 7% City of Newport Beach —GP Business Survey Godbe Research 6 Analysis October 2002 Pape 9 Now for a few background questions for comparison purposes. A. What is your position at your firm? Owner / Principal / Partner-------- - - -47% General Manager/ CEO------------- - - -24% Department Manager---------------- - - - -6% Vice President-------------------------- - - - -3% Managing Supervisor / Supervisor -15% Other (Please specify )---------------- - - - -4% (DON'T READ) DK/NA ------------------- 1 % B. Are you currently a resident of Newport Beach? Yes-------------- ----- ---------- --- ---- - - - - -- 47% No------------------------ ------ ------- - --- -- 52% (DON'T READ) Refused------------- - - - -1% C. What percentage of your employees live in Newport Beach? 0 to 25 percent --------------------- - - - - -- 54% 26 to 50 percent---------------------- - - - -11 % 51 to 75 percent------------------------ - - - -4% 76 to 100 percent---------------------- - - - -9% (DON'T READ) DK/Refused-- ------- 22% Thank you so much for participating! This survey was conducted for the City of Newport Beach. D. Respondent's Sex: Male-------- --- --- ----------------- - - - - -- 56% Female ------------------------------- -- -44% INFO FROM SAMPLE FILE — NOT ASKED OF RESPONDENT E. Number of Employees: 0 to 2 employees----------------------------------- 3 to 10 employees--------------------------------- 11 to 50 employees --------------------------------- Over 50 employees ------------------------------ Notcoded---------------------------------------- - - - - -- City of Newport Beach —GP Business Survey October 2002 29% 30% 14% 4% 23% Godbe Research & Anatyws Page 10 G. Industry Code (SIC) Number- - Not codes H. Zip code: PHONE DATE OF INTERVIEW INTERVIEWER: NUMBER: ... VALIDATED BY City of Newport Beach —GP Business Survey Godbe Research & Analysis October 2002 Pape 11